Master your cloud from planning to delivery: HP Converged Cloud Services Marko Tamminen / 25.9.2012 ATEA Estonia Autumn Forum, Tallinn
Customer challenges Speed innovation Enhance agility Challenges Improve financial management 2
Megatrends in the Enterprise One person two worlds Professional Prosumer Consumer 3
Megatrends in the Enterprise The changing enterprise Consumerization everywhere A connected world Emerging markets Cloud computing Growth of mobility Information explosion Instant communication & collaboration Social media 4
Accelerating innovation and change kaggle Pandora Music SolidFire Scribd. SmugMug ihandy Amazon Finance SuperCam salesforce.com AppFog Joyent Plex Systems Travel Snapfish Urban DCC Google Xactly Facebook Parse Product SAP ebay Dragon Diction GoGrid PingMe LinkedIn Reference Configurator CCC CRM Hosting.com HP UPS Mobile Tata Communications Bromium Atlassian Bills of Material buzzd Lifestyle Engineering Ariba NetReach Amazon Web Services SCM Inventory Quickbooks Splunk Sport NetDocuments Quality Control Zoho Scanner Pro LimeLight Burroughs EMC Alterian box.net ScaleXtreme HCM Foursquare Datapipe Qvidian Taleo Education Pinterest Hitachi Cost Management Hyland IBM MRM OpenText Unisys Manufacturing Projects Order Entry Workscape Sage NetSuite Mainframe Client/server The Internet Mobile, social, big data & the cloud 98,000 tweets 23,148 apps downloaded 400,710 ad requests Every 60 seconds New technology access methods Cash Management CyberShift PaperHost DocuSign CloudSigma Bull NEC ERP Yandex HCM Hootsuite Games Baidu Xerox Yahoo! Fijitsu Time and Expense Microsoft Serif nebula YouTube Costing Accounts Fixed Assets HP eprint Atlassian OpSource SLI Systems WorkbrainZynga Navigation Receivable Avid Billing Elemica Workday Mixi ischedule cloudability Payroll ADP VirtualEdge Yandex Activity Photo & Video PLM Corel SCM Khan Academy Twitter Management Heroku Training Adobe CyberShift Zillabyte Yammer Sales tracking & Renren Marketing Time & Rostering Yahoo SuccessFactors Entertainment Viber Kinaxis Attendance Microsoft SugarCRM News Atlassian Answers.com Database Service Saba Commissions Social Networking PPM BrainPOP RightScale Sonar6 Claim Processing Data Warehousing Kenexa Quadrem CYworld Sonar6 MobileFrame.com Saba Business Jive Software myhomework Softscape NetSuite Tumblr. Qzone Intacct Fring Toggl Amazon dotcloud Cornerstone ondemand Exact Online Cookie Doodle Xing Mozy FinancialForce.com New Relic Softscape MailChimp PingMe Utilities Zynga Ah! Fasion Girl IntraLinks Volusion Associatedcontent BeyondCore SmugMug MobilieIron Fed Ex Mobile Productivity Rackspace Flickr Twitter Paint.NET TripIt 2000 lyrics played on Tunewiki 1500 pings sent on PingMe 34,597 people using Zinio 208,333 minutes of Angry Birds played Change how technology is consumed and value it can bring Open up new business models Remove current inhibitors and unleash power of innovation 5
Shifts enabling unconstrained IT access anywhere Applications + anywhere + Information anywhere = Services anywhere 6
Change before you have to Jack Welch 7 HP is positioned to be our clients Innovation and Change Agent
Current Market View View from the Analysts Gartner Hype Cycle for Cloud Computing, 2012 1 August 2012 8
Competitive Snapshot Review Gartner Magic Quadrants 1. Public Cloud as a Service 2. Cloud as a Service and Web Hosting HP supply cloud infrastructure to all these service providers - Savvis is a reference for HP Cloud Bursting 3. Data Centre Outsourcing and Utility Services, EMEA 9
Cloud is all about the service It s attractive to consumers, start-up, SMB s, pay-as-you-grow models Rapidly deliver IT-enabled functionality as a service Service Consumer Cloud Service Service Provider No need to own SW or HW assets No need to integrate or maintain service Order when needed, pays for use User Experience matters Owns and manage all of the IT assets Assume functions, costs and risks Creates scale and expertise ROI matters 10
What Problem are we Solving? Each silo has variable demand IT Performance Demand Unmet Demand Time to Market Delays Missed Deadlines Lost Revenues Over Provisioned IT Management Costs Business Opportunity Cost Installed Capacity 11 Timeline
Cloud changes delivery models Traditional IT $1 $1 $1 $1 $4 Focused on efficiency and predictability Resources are consumed based on an allocated budget Capex controlled by Business, Opex by IT IT logistics HR Finance Services BU s All security controlled from within IT organization Managed Cloud Similar to traditional IT but managed by external party (on or off premise) Private cloud Focused on responsiveness Elastic and dynamic but standardized Resources are consumed based on demand forecast Capex controlled by IT, OPEX dependent on service demand from Business Security defined by service definition and conditions Public cloud Focused on cost effectiveness Only OPEX cost Extreme elastic bust very standardized Security must be controlled at app s level 12
Cloud changes relation between business and IT Why will It organizations need to change? New service-centric enterprise business model New role of CIO and IT departments (massive shift in skill, behavior) New service user consumer relationship between LOB and IT Public cloud is the new shadow IT A new sprawl- public cloud 13
Services anywhere with hybrid delivery Build on-premises cloud services Consume off-premises services IT imperatives Build & consume right mix of services based on service requirements Leverage best of traditional IT, private, managed & public cloud Manage & secure hybrid environment to reap value & mitigate risk Traditional Private Managed Public Manage and secure 14
Hybrid delivery engineered for the future Traditional IT Evolving current state Future Dedicated Physical Homogenous Inflexible Disparate architectures Different management and security Inconsistent development environments Increased complexity Common architecture Converged management and security Open and standards based Develop once, run anywhere Flexibility and portability Information Applications Information Applications Information Applications Private Cloud Information Applications Information Applications Traditional Information Applications Managed Cloud Traditional Private Cloud Managed Cloud Public Cloud Public Cloud 15
HP Converged Cloud Hybrid delivery based on common architecture across traditional and all cloud models Choice Open standards-based across all delivery models Heterogeneous hypervisors, development, infrastructure Information Applications Extensible partner ecosystem Confidence Security across info, apps, infrastructure, delivery models Management end to end Traditional Private Managed Public Automation for cloud-based architectures and processes Consistency Common architecture across all delivery models Portability for flexibility and optimization Consumption experience one simple model 16
HP Converged Cloud Built on market-leading HP intellectual property and OpenStack technology Hybrid delivery Traditional Private cloud Managed cloud Public cloud HP Converged Information Structure, unstructured Information Information Information Information Information Information HP Converged Management and Security Monitoring, security, automation Applications Applications HP Converged as a service Applications Applications Applications Applications Servers, storage, network 17
HP Converged Cloud Portfolio Build, manage, and secure (across all models) CloudSystem IT performance suite Information Applications Consume (off-premises services) Managed cloud Enterprise cloud services Converged infrastructure IT performance suite services Traditional Private Managed Public Autonomy protect and promote services eprint enterprise Public cloud HP Cloud Services Professional services Consulting and support Education Financing 18
It will be a journey with different on-ramps Customers will start with different use cases and create unique paths Standardize, consolidate, virtualize, automate Packaged applications Packaged applications Build cloud Develop/test cloud Build cloud Traditional Private cloud Managed cloud Applications Applications Public cloud Converged Cloud Build cloud Develop/test cloud Application HP Converged as a service Develop/test SaaS transformation cloud applications (re-architect/replace) Application transformation (re-architect/replace) 19
HP Converged Cloud in action Hybrid delivery 1 Develop and test new application in public cloud with policy-based, model-driven approach Traditiona l Private cloud 2 Managed cloud 1 Public cloud 2 Deploy and run application in private cloud production environment, integrating with existing company databases 3 3 Burst workload to public or managed cloud when additional on-demand capacity is needed 4 Manage and secure composite applications and services across hybrid environment 4 20
HP: leading clients on the journey to the cloud Start small, grow tall Standardize and consolidate Virtualize and automate VirtualSystem Self service infrastructure CloudSystem Matrix Self service applications with full lifecycle management Become a service broker in a hybrid environment. CloudSystem Service Provider CloudSystem Enterprise Cloud Strategy, Design, Implementation & Support Services 21 Converged & Automation, Management, Security, Consulting, Support
Planning for your cloud solution HP Converged Cloud Planning Services Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Step by step cloud planning and analysis 1. Align business and technology teams 2. Define future state and optimum delivery, operations model (cloud and traditional) 3. Assess your current state, identify gaps between current and future state 4. Develop detailed master project plan 5. Develop detailed business plan and/or business case 6. Analyze workloads and categorize for different delivery models 7. Address common threats and compliance needs for cloud 23
HP Services for planning, building, managing and evolving your converged cloud Guiding the Journey- Detailed View Plan Build Manage and Evolve Cloud Discovery Seminar- 4 hrs Converged Cloud Workshop Cloud Application Transformation Services Cloud Training, Financing Strategy Roadmap Design Implement Integrate Cloud Future Definition Service Cloud Protection Workshop Cloud Gap Analysis Service Cloud Business Case Service Cloud Workload Analysis Cloud Protection Roadmap Service Cloud Design Service Cloud Protection Design Service CloudStart CloudSystem Enablement Services and Implementation Services CloudSystem Matrix Conversion Service Cloud Protection Foundation Service Migration, Integration Services HP Support Operate HP Enterprise Cloud Services (managed cloud) HP Cloud Services (public cloud) Datacenter Care- Operate and Evolve to a converged cloud 24
Benefits from cloud planning and analysis Practical experience Speedy analysis without paralysis Industry benchmarking Predictable execution Efficient implementation 25
Designing and Implementing converged cloud solutions HP Converged Cloud Design, Implementation Services Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Key considerations for design and implementation Service portfolio and catalog Sourcing & governance policies Service management Metering and reporting Change management, training Security and governance 27 Speedy implementation and integration- pre-integrated options
HP Cloud Design Service Design your solution with hybrid delivery in mind Overview Provides detailed architectural solution design and implementation planning needed to implement and integrate cloud solution in your own environment Benefits Detailed and flexible cloud design Comprehensive HP reference architecture ensuring objective technology, standards recommendations ITIL v3 interpretation for cloud Full mapping of HP and partner technologies Detailed bill of materials, implementation plan Cloud Protection Design 28
HP CloudSystem offerings Built on proven Converged and Cloud Service Automation HP CloudSystem Matrix HP CloudSystem Enterprise HP CloudSystem Service Provider and basic application provisioning in minutes Unify management of all services, both cloud-based and traditional IT Advanced application-toinfrastructure lifecycle management Aggregate cloud services for public and hosted private clouds Optimized for multi-tenancy Customer-unique portal experience 29
References
Market adoption, collaboration, and experience 8 out of 10 4 out of 5 3 most popular 4 of 5 leading of the world s most trafficked websites of the world s largest search engines social media properties in the U.S. host providers Powering ~575 private and public clouds with HP CloudSystem ~180 managed cloud customers Launched HP Cloud Services (public; thousands of registered customers) >100 cloud maps for key partners Managing world s largest private cloud with 50PB of storage (Autonomy) Delivering services to 90+ million Snapfish users CloudAgile Program 31
HP Converged Cloud is uniquely positioned Best-in-class technology Hybrid delivery Open, extensible architecture Experience Converged infrastructure Converged management and security Converged information Spans traditional IT, private, managed, and public cloud Supports infrastructure, applications and information Enables service flexibility and portability Heterogeneous (hypervisor, deployment, development, infrastructure) Thousands of customer engagements Knowledge running large-scale cloud environments Designed with partners in mind 32
HP Expertise for Converged Cloud Leader HP Education Services +600 CloudSystem Implementations 33 *TBR Cloud Consulting, SI and Application Development/Migration Services Study, September 2011 End User Surveys Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained **Forrester herein IT Consolidation is subject to change Professional without Services notice. Wave 2010
Many reasons to work with HP Cloud Making people, process and technology work Full transformation lifecycle Services Innovation Practical Experience Transformation Experience Workshops CloudStart, CloudSystem Enablement Services Data Center, Converged Capabilities 34
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