SAP API Management Power Digital Acceleration with APIs. Saad Syed

SAP API Management Power Digital Acceleration with APIs Saad Syed

$7bn worth of items on ebay through APIs Mark Carges (Ebay CTO) Google processes around 5 billion transactions a day through its APIs. Roberto Medrano (Forbes) Grow revenues Twitter processes 13 billion transactions a day through its APIs. Roberto Medrano (Forbes) 75% of Fortune 1,000 enterprises will offer Web APIs by end of 2014. By 2016, 50% of B2B collaboration will take place through Web APIs. By 2018, the 10 largest B2B networks will have evolved into API networks. (Gartner) Reduce costs 2015 SAP AG. All rights reserved. 4

API Services Developer Portal Analytics API Managemnt Security Flows and Policies BaaS API Programmibility Developer Portal API Documentation Monetization Self Service Custom Theming Ops Metrics Business Metrics Developer Metrics App Performance 2015 SAP AG. All rights reserved. 6

Aspects SOA and ESB Apps and APIs Core Goal Network Technologies Authentication and Authorization Enable Internal developers and systems to connect, while complying with IT department standards Low-latency, trusted SOAP, XML, proprietary Internal mechanisms, WS-Security, LDAP Enable developers, either external or internal, to build nifty, compelling apps, and allow users to run them High-latency, untrusted (Mobile wireless network) Web technologies, REST, JSON, Javascript Internet standards including oauth and OpenID Analytics Limited use, secondary importance Of primary importance 2015 SAP AG. All rights reserved. 7

Web Devices Enterprise Software Social Speed of Change Systems of Innovation Digital Business Platform layer Days Systems of Differentiation SOA Middleware layer Months Systems of Record 3 rd Party Backend Database Years 2015 SAP AG. All rights reserved. 8

Partners External Clients Internal Clients SAP API Management Digital Business Platform API Platform API Analytics Developer Portal SAP Process Orchestration SOA Middleware Platform SOA Services SOA Middleware SOA Management Systems of Record API API Adapter Backend (3 rd Party) Backend (Cloud) Backend (Cloud) Backend (On Premise) 2015 SAP AG. All rights reserved. 9

Transform: SOAP REST Secure: OAuth 2.0 Transform: XML JSON 8 weeks 9 weeks 4 weeks 2 days 3 days 2 days Build apigee Build apigee Build apigee Optimize: Caching Versioning Secure: OAuth 1.0 10 weeks 3 weeks 1 day 2 weeks <1 day 3 days Build apigee Build apigee Build apigee 2015 SAP AG. All rights reserved. 10

APIs $2.9Bil Premium retailer 500+ stores globally A fully personalized experience created the need Apigee + HANA work together to deliver API strategy SAP Gateway receives Apigee API requests for data not living in HANA Digital has been the catalyst for everything in the company. Ahrendts, CEO Angela, 2015 SAP AG. All rights reserved. 11

APIs Established digital ecosystem with Fuelband hardware Using Nike+ Fuel Labs to drive growth #1 Most Innovative Company, 2013 Largest running community with over 28M members Partner Apps MAPMYFITNESS LIVESTRONG MYFITNESSPAL Nike+ Revenue up 60% Profits up 57% Market cap 2X 2015 SAP AG. All rights reserved. 12

The tremendous scale of our world-class operating platform enables us to quickly and nimbly introduce exciting enhancements for our guests at all of our hotels worldwide. Christopher J. Nassetta, President and CEO 2015 SAP AG. All rights reserved. 13 APIs Guests enjoy a connected, purposeful and streamlined brand experience on their preferred digital platforms. Digital Lobby with echeck-in, floor plan APIs; Content API for Offers and Alerts API management layer with legacy Reservation Management System Digital services for over 650,000 rooms at >4,000 hotels across 11 brands Increased agility and reuse of functionality through APIs and removed critical dependency on web site The new experience drives loyalty, which in turn encourages repeat stays

APIs Largest construction and engineering company in the US BYOD created the need. APIs accelerated app development >25 apps in production Millions of dollars of cost savings in a few dozen construction projects We're using APIs at Bechtel as part of our strategy to make information valuable. Using APIs is a cornerstone of our strategy. Christian Reilly, Mgr. Demand Management 2015 SAP AG. All rights reserved. 14

B2B, B2C World s 18 th largest BFSI corporation, largest conglomerate (BFSI) by revenue 85M+ individual and institutional clients in 45+ countries 100K+ worldwide workforce #1 AU mobile banking app 280% growth in mobile traffic YOY Our approach is to use social media to brand our company and create an honest, transparent dialogue around personal finance. Mark Nicholson, Head of Digital and Interactive 2015 SAP AG. All rights reserved. 15