Content Marketing Platform (CMP) & 9.1 release
AGENDA What is the Ektron CMP Ektron v.9.1 Pricing and packaging for the CMP
We are focused on
Providing the best tools for the inbound marketing recipe
Empowering web teams to easily create great multichannel EXPERIENCES
Enabling marketers to use modern, enterprise class technologies to CONNECT and EXTEND SYSTEMS
Digital strategy priorities From the Ektron s 2014 Digital trends survey results, from web professionals Content creation Landing Pages/ cta s social Built in, Actionable seo targeting blogs
ROLES HAVE CHANGED 2000 TODAY WEBMASTERS (IT/DEV) CONTENT AUTHORS IT/DEV CAMPAIGN MANAGERS DIGITAL MARKETERS CONTENT AUTHORS (web business owner) Copyright 2014 Ektron, Inc.
Inbound Website SEO / Content Optimization Blog Tool Calls to Action Analytics A/B Testing Social Amplification Mobile Multichannel Content Context Relevance Results Personas Landing Pages Targeting Premium Offers Faceted Search
Introducing the Ektron Content Marketing Platform Enhance acquisition of customers with easy to use cloud based marketing tools that get results Drive leads with landing pages, CTAs, and content pages to support your inbound marketing strategy Increase engagement and gain insight with targeted, relevant content and contextual analytics
EKTRON SAAS OFFERING Cloud-based SaaS Platform Lower Costs, Increased Efficiency, Improve Performance
Ektron for Marketers Marketers Need Powerful, Easy to Use, Cloud-Based Digital Marketing Tools That Increase Results Persona Manager Put the customer/visitor in the center, use what you know in all your systems to personalize experiences Performance Analytics & Optimization Achieve better results by analyzing and optimizing results not just site visitors Content Optimizer (Search Engine Optimizer) Fast, Actionable, in-line SEO Analysis & Optimization Easy Integration Out of the box interoperability with other sales & marketing systems (CRM, Marketing Automation, Email) Blog Platform Ready to go Inbound marketing, search engine & conversion optimized Asset Library Platform Easily aggregate and manage content libraries to drive incoming web traffic could be case studies, resources, products, etc. Landing Page Tool Get more leads by optimizing the most important conversion point Call to Action Tool Target the most relevant offers to your visitors to generate results quickly and easily Campaign Pages Connect your audience to specific campaigns Social Amplification Get the word out Automatic Recommendations Recommendations and related content based on persona & preference RWD that Marketers CAN Use (Multi-channel) Let marketers and product specialists decide how elements should render
Digital Marketers don t currently THE EKTRON Content Marketing Platform (CMP) Do SEO Well Write content effectively Utilize CTAs Utilize landing pages Develop and utilize personas Testing and targeting
The only platform that combines enterprise tools with the power of content marketing to drive digital results M U L T I L I N G U A L M O B I L E WORKFLOW S E A R C H
Connect campaigns in your CRM to the Ektron CMP Northern Trail, Ultimate Guide to Camping and Other Outdoor Activities
See real time analytics in your CRM and the Ektron CMP
Seamless transition from your existing CMS Easy account set-up Clear migration path Rapid integration Quickly start creating content
Natively Responsive
Increase results by using targeted CTAs and optimized content pages
Create consistency with the same look and feel as your corporate brand identity
Surface relevant CTAs into your site with ease
Design highly personal, relevant experiences utilizing personas
Increase SEO with Inbound Writer and customized company URL
Introducing the Ektron Content Marketing Platform Demo Drive leads with landing pages, CTAs, and content pages to support your inbound marketing strategy Increase engagement and gain insight with targeted, relevant content and contextual analytics
WO R K F L O W I N B O UN D WR I T E R EXACTTARGET CONNECTOR
Workflow Integrate content management into your broader business processes Inbound Writer Create relevant content with easy, actionable SEO tools ExactTarget Connector Drive engagement through email and web campaigns
MOBILE SEARCH P E R S O N A M A N A G E M E N T US E R E X P E R I E N C E EXACTTARGET CONNECTOR WO R K F L O W I N B O UN D WR I T E R
Leverage your current business processes with customizable workflow
Increase efficiency and reduce bottlenecks by implementing and managing your business processes within your CMS
Easy, Actionable SEO to create relevant content
Makes getting found a priority in the authoring experience
Fast, in-line SEO analysis to generate immediate results
Generate high quality leads and close more sales with cloud based marketing automation and email software
Target leads with relevant content through email campaigns
Northern Trail, Ultimate Guide to Camping and Other Outdoor Activities
EKTRON IS A MISSION-CRITICAL MARKETING SOLUTION Ektron s next-generation solutions are used by marketers to optimize customers cross-channel experience and meaningfully increase revenue Ektron technology enables a single, relevant conversation across all customer engagement channels Definition: Discipline of maximizing the impact of engagement with target personae achieved over a variety of online communications media CONFIDENTIAL 36