JAVIER JOSÉ HERNÁNDEZ ACOSTA, MBA, PHD(C)

JAVIER JOSÉ HERNÁNDEZ ACOSTA, MBA, PHD(C) PO Box 930552 San Juan, Puerto Rico, 00928 (787) 396-9118 Email: jjhernandez@sagrado.edu Linkedin: https://pr.linkedin.com/in/javiher Academia: https://sagrado.academia.edu/javierhernandez PROFESSIONAL EXPERIENCE University of Sacred Heart, San Juan January 2014 - Present Full- time Professor Subgraduate Courses: Marketing Principles, Services Marketing, Consumer Behaviour, Marketing Research, Strategic Marketing, Promotional Strategies, International Marketing and Internship. Online Course Design Marketing Principles, Promotional Strategies and Marketing Research Inversión Cultural, San Juan January 2008 - Present Business Mentorship, Consulting and Education (Arts and Culture) www.inversioncultural.com El Nido Cultural Cultural Incubator Accounting and management support services to over 15 cultural businesses Research on cultural and creative economy in Puerto Rico University of Puerto Rico, Río Piedras Campus Lecturer Graduate Course: Cultural Entrepreneurship Graduate Course: Management and Production in the Music Sector Graduate Course: Strategic Management for Cultural Organizations Graduate Course: Debates on Creative Economy January 2013 - Present Interamerican University, Ponce Campus January 2011 May 2012 Lecturer Online Course Design Introduction to Marketing Subgraduate Courses: Culture in International Business and International Business Environment in America, Europe & Pacific. Taller de Cantautores, Coop., San Juan October 2005 - April 2008 Executive President Budget, accounting and financial decisions. Development and implementation of marketing strategies Management of business units. - Theater, Rehearsal Rooms, Record Label, School of Arts - Concession Management University of Puerto Rico Theater, Rio Piedras Campus. Supervision of employees and payroll management. Executive Producer and Coordinator of discography Navidad y Cántame

CONSULTING EXPERIENCE Cultural Development Comission of Puerto Rico Advisor Fundación Banco Popular de Puerto Rico Mentor for the Alliance of Arts Education August 2013 March 2015 April 2014 November 2014 ACADEMICS Interamerican University, Metro Campus PhD Entrepreneurial Development International Business Expected Defense October 2015 Online Master in Cultural Management and Cultural Policy August 2011 June 2012 Universidad Autónoma Metropolitana / Organización de Estados Iberoamericanos Graduate Business School University of Puerto Rico, Rio Piedras Campus, San Juan M.B.A, International Business University of Puerto Rico, Rio Piedras Campus, San Juan B.B.A, Marketing August 2008 December 2010 August 1996 - June 1999 OTHER EDUCATION Culture and Economy Online Course Convenio Andrés Bello Colombia Symposium for Entrepreneurship Educators Echar Pa Lante (Banco Popular) Babson College December 2014 September 2014 PUBLICATION IN BOOKS AND JOURNALS The Role of Arts Organizations in Cultural Policy Under reviewing process International Journal of Arts Management Demand Conditions of the Film Industry in Puerto Rico Revista del ICP, Vol. 3, 2, pp. 99-119. Designing Cultural Policy in a Postcolonial Colony: The Case of Puerto Rico International Journal of Cultural Policy http://www.tandfonline.com/loi/gcul20 Understanding Cultural Ecosystems in Creative Industries Policies Encatc Scholar, Issue #4, Angles http://site.transit.es/encatcscholar/?p=1013 June 2015 May 2015 May 2015 May 2015

Why the Creative Industries? AEPR Bulletin, Puerto Rican Economists Association, pp. 17-21. Understanding Cultural Return: Spillover Management in the Creative Industries Article Published: Beyond Frames: Dynamics between the creative industries, knowledge institutions and the urban context, Edited by Rene Kooyman, Giep Hagoort y Anick Schramme, pp. 56-64 Business Education for Cultural Entrepreneurs Forum Empresarial, Vol. 18 (2), pp. 73-97 Differences in Cultural Policy and Its Implications for Arts Management: Case of Puerto Rico Journal of Arts Management, Law and Society, Vol. 43, 3, pp. 125-138 Profile of the Creative Economy in Puerto Rico Economic Impact of the Creative Industries in Puerto Rico Online publication. Available at www.inversioncultural.com The Cultural Entrepreneur: An Exploratory Study (qualitative) Of Entrepreneurship in the Arts Revista Nacional de Administración, Vol. 3, 2, pp. 138-154 Cultural Entrepreneurship: Building from the Artists Experiences Paper published in the book: Pioneering Minds World Wide: Entrepreneurial Principles of Creative and Cultural Industries, Edubron, Utrecht April 2015 March 2014 December 2013 September 2013 December 2012 March 2012 PRESENTATIONS AT CONFERENCES Creatives with Businesses: The Puerto Rican Situation Paper presented at NIBS Conference St. Louis, Missouri, May 20-22, 2015 El ecosistema de la economía creativa: Definiciones, estrategias y oportunidades Conference presented at Seminario Internacional de Gestión y Políticas Cultural en Latinoamérica para el Siglo XXI: Diálogos y Reflexiones Itaú Cultural, Sao Paulo, Brasil, March 19-20, 2015 Collective Entrepreneurship in the Arts: The Case of a Cultural Co- operative Profile of Cultural Employment in Puerto Rico: Differences Among Sub- sectors and The Labor Market Papers presented at the 40 th Social Theory, Politics and the Arts Conference (STPA) University of Ottawa, October 9-11, Ottawa, Canada mayo 2015 marzo 2015 October 2014

Why the Creative Industries? Presented at the Annual Assembly of the Economists Association of Puerto Rico August, 29 2014, Verdanza Hotel, San Juan, Puerto Rico Evaluation workshop of the Cultural Sector In collaboration with Arjo Klamer and Steven Shewfelt in the 18 th International Conference of the Culture Economy, June 24-27, Montreal, Canada. Profile of the Creative Economy in Puerto Rico Presented in the 8 th Congress Quest for Global Competitiveness March 13-14, Sheraton Hotel, San Juan, Puerto Rico The Role of Arts Organizations in Cultural Policy: The Cultural Return Analysis Paper presented at the International Conference of Arts and Cultural Management AIMAC) June 26-29, 2013, Bogotá, Colombia Cultural Co- operatives as an Alternative of Development in the Arts Paper presented at the XI Conference of COOPERAT Co- operatives as an Alternative of Development during the Global Crisis. Hotel Riviera, March 5-7, La Habana, Cuba How Culture Affects Cultural Policy: Implications for Theory, Policy and Management Conference Best Graduate Paper August 2014 June 2014 March 2014 March 2013 October 2012 Demand Conditions in the Puerto Rican Film Industry Papers presented at the 38 th Social Theory, Politics and the Arts Conference (STPA) Louisiana State University, October 18-20, Baton Rouge, Louisiana Cultural Return as a Tool for Strategic Planning in Arts Organizations Paper presented at the 4th Congress of Research on Business and Entrepreneurship Universidad del Turabo, September 20-21, Caguas, Puerto Rico Cultural Return: Toward a Preliminary Framework Global Competitiveness Starts at Home : Demand Conditions in the Puerto Rican Film Industry September 2012 June 2012 Evaluating Cultural Policies: The Case of the Puerto Rican Traditional Music Papers presented at the 17 th International Conference on Cultural Economics June 22-24, Kyoto, Japan Mindset, Policy and Business Models in Cultural Entrepreneurship: The Multicultural Case of Puerto Rico Presented in the Research Conference on the Contribution of Sustainable Cultural Entrepreneurship, March 21-23, Utrecht, Netherland Business Education for Cultural Entrepreneurs Presented at 8th Quest for Competitiveness Sheraton Hotel, San Juan, Puerto Rico March 2012 March 2012

Youth Cooperativism as a Project to Develop an Entrepreneurial Culture February 2011 Conference presented at the 1ra Conferencia Bienal sobre Cooperativismo y Economía Social February 25, 2011, Fajardo, Puerto Rico Factors Influencing Consumer Behavior in Music Piracy: The Multicultural Case of Puerto Rico Co- author (Dra. Olivia Hernández, Tecnológico de Monterrey, México) Presented at 7th Quest for Competitiveness Sheraton Hotel, San Juan, Puerto Rico The Artist as Entrepreneur: An Exploratory Study Co- author Dr. Victor Quiñones, paper presented at the International Conference of Arts and Cultural Management AIMAC) June 3-6 2011, Antwerp, Belgium Determinants of Music Piracy in Puerto Rico Co- author Dra. Olivia Hernández Pozas, paper presented at the International Conference of Arts and Cultural Management AIMAC) June 3-6 2011, Antwerp, Belgium March 2010 Julio 2011 Julio 2011 OTHER PRESENTATIONS AND WORKSHOPS Entrepreneurship Workshop Conference for the Resource Center for Science & Engineering October 16, 2015, University of Puerto Rico, Río Piedras Campus Creation of a Cultural Business Workshop for artists and cultural entrepreneurs October 15, 2015, Museum of Contemporary Arts of Puerto Rico (MAC) The Cultural Consumer in Puerto Rico: Tools for the Analysis Workshop for artists and cultural entrepreneurs October 14, 2015, Museum of Contemporary Arts of Puerto Rico (MAC) Opportunities in the Creative Economy Conference at Congreso de Líderes High- school students, September 8, 2015, San Juan, Puerto Rico Official Presentation del Study on the Puerto Rican Cultural Ecosystem Presentation of Government Research Cultural Summit, Interamerican University of Puerto Rico March 27-28, San Juan, Puerto Rico Panel: Cultural Entrepreneurship in Santurce Panel Moderator February 9, 2015, University of Puerto Rico, Río Piedras, Campus Profile of the Creative Economy in Puerto Rico Conference presented at the Seminar Creative Industries as an Engine of Regional Urban Development October 2015 October 2015 October 2015 September 2015 March 2015 February 2015 October 2014

October 1, 2014, Universidad de Puerto Rico, Mayaguez Campus Symposium on Cultural Policies and Social Dialogue Panel Moderator: Cultural Entrepreneurship and Innovation June 12, 2014, Teatro Tapia, San Juan, Puerto Rico. Introduction to the Conference: The Orange Economy Presentation of Ivan Duque, author of The Orange Economy March 14, 2014, Foundation for Architecture, San Juan, Puerto Rico. Cultural Entrepreneurship Workshop Initiatives for Undergraduate Research and Creative Activity February 26, 2014, University of Puerto Rico, Río Piedras Campus Arts Education as a Pillar of the Creative Economy Presentation at the event Fomentando Alianzas - Banco Popular Foundation December 11, 2013, San Juan, Puerto Rico. Opportunities in the Creative Economy Presentation at the event "Creative with Business"- Sacred Heart University November 12, 2013, San Juan, Puerto Rico The Transformation of the Music Industry Participation in panel at the event "Unconvention: La Fábrica de la Música" November 7, 2013, Mayagüez, Puerto Rico Cultural Return Conference to cultural entrepreneurs and managers organized by Proyecto Industrias Culturales de Cali (PRIC) July 3, 2013, Hotel Aristi, Cali, Colombia Public Discussion: Profile of the Creative Economy in Puerto Rico Report Presentation. Commented by Dr. Mareia Quintero and Prof. Alfredo Nieves June 19,2013, Ruth Hernández Cultural Center, Río Piedras, Puerto Rico June 2014 March 2014 February 2014 November 2013 November 2013 November 2013 July 2013 An Aproximation to Cultural Return May 2013 Conference in the Summit Inter- acciones Creativas, organized by the Cultural Management Graduate Program of the University of Puerto Rico. May 2, 2013, Ruth Hernández Cultural Center, Río Piedras, Puerto Rico The Challenges of an Artist s Cooperative Presentation in Workshop of Cultural Cooperatives Cultural Management Graduate Program November 20, 2011, University of Puerto Rico, Río Piedras, Puerto Rico Arts and Cultural Management: Cultural Industries and Economic Development Conference presented to employees of Caguas Municipality June 16, 2011. November 2011 June 2011

Cultural Investment Fund Proposal accepted among the Best 20 for the Symposium Creative Financing for the Arts, Rotterdam, Neatherlands March 2011 NEWSPAPER COLUMNS Book Review: The Condition of Visual Artists in Puerto Rico Digital Magazine Visión Doble, December 15, 2014 Betting on Culture Newspaper Column - El Nuevo Día, April 5, 2014, pp. 64 Cultural Entrepreneurship: The Colombian Experience Newspaper Column - Diálogo Digital, November 25, 2013 Creative Industries Newspaper Column - El Nuevo Día, June 25, 2013, pp.49 The Culture Limbo Newspaper Column - El Nuevo Día, April 13, 2013, pp. 54 What to do with the ICP? Article in 80grados.net April 12-18 Rendimiento cultural Newspaper Column Diálogo Newspaper, Section Desafío, April- May, 2013, pp. 25 Seven Decades of Cultural Impact Article Diálogo Newspaper, Section Desafío, March- April 2013, pp. 27 Creative Economy Newspaper Column - El Nuevo Día, February 6, 2013, pp. 55 San Juan for Everyone Through Culture Cover article 80grados.net January 11-17 En Rojo, Claridad Newspaper January 30 February 6 The Excess of the Press Newspaper Column El Nuevo Día, January 23, 2012, pp. 55 The Tale of Yanni s Concert Newspaper Column El Nuevo Día, December 23, 2011, pp. 58 Inmigration and Development Newspaper Column El Nuevo Día, June 7, 2011, pp. 58 November 2014 April 2014 November 2013 February 2013 April 2013 April 2013 March 2013 February 2013 February 2013 January 2012 December 2011 June 2011

Opportunities of Cultural Tourism Newspaper Column - El Vocero, March 2, 2011, pp. 27 Gross National Happines Newspaper Column - El Nuevo Día, February 2, 2011, pp.69 Cooperativism in Professional Sports Newspaper Column Diálogo Digital, January 13, 2011 Censorship is Useless Newspaper Column El Nuevo Día, November 26, 2010, pp. 94 Corruption in the Arts Newspaper Column El Nuevo Dia, November 2, 2010, pp. 60 The Potencial of Cooperativism Newspaper Column - El Nuevo Día, October 21, 2010, pp. 64 The Entrepreneurial Culture Newspaper Column - El Nuevo Dia, August 26, 2010, pp. 73 The Idea of the Cultural City Newspaper Column El Nuevo Dia, June 9, 2010, pp. 67 Building a Sustainable Cultural Industry Newspaper Column - El Periódico Vol. 51 Feb. 17-23, 2010, pp. 12 March 2011 February 2011 January 2011 November 2010 November 2010 October 2010 August 2010 June 2010 February 2010 PRESS INTERVIEWS Creative Industries Interview in Radio Proyecto - MAPR - FM 91.3 and AM 940 Culture s Historic Lag Interview for article in El Nuevo Día, June 15, 2014, pp. 12. A Look at the Creative Industries: Where the Economy is Going? Interview for article in El Post Antillano Digital Newspaper Reflections on Cultural Policy in Puerto Rico Interview for article in El Post Antillano Digital Newspaper The Creative Economy Interview in Hilando Fino, Radio Universidad FM 89.7 Rethinking Cultural Governance Interview for article in Claridad and 80grados. September 2014 June 2014 July 2014 July 2014 September 2013

Toward a Map of our Creative Industries Interview for article in El Nuevo Día, June 24, 2014, pp. 52-53. GRADUATE COMMITTEES Coinsense: A Virtual Platform to Exchange Skills, Objects and Spaces Anaís Colón Master of Cultural Agency and Management University of Puerto Rico, Río Piedras Campus June 2015 Cultural Diversity as an Educational Tool for Social Interaction June 2015 and Creative Expressions Christian Torres Master of Cultural Agency and Management University of Puerto Rico, Río Piedras Campus Creative and Cultural Tourism in Puerto Rico: June 2015 Creative Workshops as Part of the Cultural Route of Toa Baja Master of Cultural Agency and Management University of Puerto Rico, Río Piedras Campus Cuenca Creativa Melissa Ocasio Master in Digital Journalism Universidad del Sagrado Corazón Flourishing from Marketing Jessabet Vivas Capó Master of Cultural Agency and Management University of Puerto Rico, Río Piedras Campus May 2015 June 2014 The Distribution of the Puerto Rican Film and Education June 2014 as a Strategy for Audience Development Sharon Estela Master of Cultural Agency and Management University of Puerto Rico, Río Piedras Campus FELLOWSHIPS, GRANTS AND DISTINCTIONS Beca Santander Research project on Cases Studies in Creative Entrepreneurship Universidad de Barcelona Academic Distinction Medal Business Graduate School, University of Puerto Rico, Río Piedras Campus Honor Student EGAE UPR Río Piedras Campus Premio al Mérito Professional Leader Liga de Cooperativas de Puerto Rico Summer 2015 June 2011 Academic Year 2009-2010 November 2007 EXTRACURRICULAR ACTIVITIES Advisory Council of Creative Industries Export and Trade Corporation (Government Agency) May 2015 - Present

Professional Percussionist (Music) August 2007 Present Performing and Touring w/ Kany García, Roy Brown and Antonio Cabán Vale El Topo Coordinator April 2006 - Present Círculos Rítmicos Leadership and Teamwork Workshops through music and rhythm Coop. Seguros Múltiples, Hogar Plaza Corazón, Esc. Gustavo Adolfo Bécquer (Hato Rey) Board of Directors Digital Magazine - 80grados Treasurer Board of Directors Teatro Breve, Inc. President Board of Directors Centro de Producción y Experimentación Sonora (CEPES), Inc. Member ACEI Association of Cultural Economics International 2014 - Present August 2009 2011 May 2012 - Present April 2012 - Present REFERENCES FURNISHED UPON REQUEST