Georgia Perimeter College Faculty Senate New Program of Study Title of Proposal: Bachelor of Fine Arts in Film and Animation Page 1 of 13 Initiator and Place of Origin: David Koffman, Chair of Humanities and Fine Arts, Clarkston, Dr. Ron Key, Dean, Division of Humanities and Fine Arts Date Approved by Curriculum Committee(s): 10/11/2011 Course Curriculum Chair(s): Elizabeth Lathrop, Film [sign if committee agrees; attach comments] Proposal connected with other Proposal(s), #(s): None Implementation date of the Proposal: Fall 2012 Number: F11-Nov-29 Date submitted: 11/29/2011 Date approved: The (Name of Campus) Campus Faculty Senate has reviewed this proposal. Signed: Date: (Campus Chair) The (Name of Campus) Campus Library Director has reviewed this proposal. (Only required for new courses, programs, or curriculum) Signed: Date: (Library Director) The (Name of Discipline) Academic Dean has reviewed this proposal. Signed: Date: (Academic Dean) This Proposal has met Senate procedural requirements and is ready for Senate review and action. Signed: Date: (Faculty Senate Chair)
Page 2 of 13 Georgia Perimeter College Faculty Senate New Program of Study New Program of Study: Bachelor of Fine Arts in Film and Animation Total Credit Hours: 120 A. Rationale The Georgia Perimeter College, Bachelor of Fine Arts in Film and Animation Program will prepare students to be competitive in the pursuit of advanced degrees and/or careers in the rapidly expanding film and digital media industry in Georgia. The Bachelor of Fine Arts degree structure positions this program as unique to the University System of Georgia (USG) and will give students one-third more courses in their major than current Bachelors of Arts or Sciences programs. Another aspect that makes this program unique to the USG involves development of an integrated cross-disciplinary curriculum where courses during the same semester are linked in content and make connections both theoretical and applied with each subsequent semester, progressively building knowledge and skills. Upon completion of this program, students will possess an in-depth liberal arts education that combines historical and theoretical knowledge along with extensive practical use of creative digital media technologies. The Program will be a 122 credit hour baccalaureate professional degree, with approximately 47 hours of general liberal arts studies and 78 hours of courses split between the major areas of Film Studies, Film Production, and Animation Production. The curriculum has two course designations of FILM and FIAN to identify the theoretical studies and production practicum. It is anticipated that the FILM designation courses would be transferrable with other programs in the USG and would serve the GPC Associates of Art in Film as cross-listed courses. While some of the FIAN courses may transfer, the extensive courses in this category go well beyond what most existing four year programs offer. While transfer is an important consideration, the focus of the GPC baccalaureate program will be to recruit, retain, and graduate students from GPC. Curriculum delivery will be through on-campus and online lecture, lab, experiential, and engaged learning and will mirror current concepts and technologies used in the film, animation, and digital media industry. The program will meet the following needs: 1. The program will serve as a launching platform for students wishing to seek advanced degrees in Film and Animation at both private and public sector institutions. 2. The program creates students that will actively engage the expanding creative and film industries in the State of Georgia. 3. The program will address labor needs of state and local government commissions in Film, Music and Digital Entertainment. 4. The program will offer a cost effective solution to students seeking high quality Statesponsored education and will directly compete with private school offerings.
Page 3 of 13 5. This Program will consist of a unique cross-discipline degree not offered by any other institution in the USG that has a pathway to national accreditation through the National Association of Schools of Art and Design. 6. The program will address increasing local, regional, and national student demand and access in this field of study. B. Criteria (Answer each of the following questions yes, no, or not applicable. A short explanation may be included where necessary.) 1. Are the objectives of the institution met? Yes, All Strategic Goals and Objectives are addressed in this program including Strengthening Student Success, Creating a culture of teamwork, leadership, quality, service and continuous improvement, Enhancing the economic, social and cultural vitality of our communities, and Expanding access and enrollment capacity. See Section D, Meeting College Objectives. 2. Have you discussed this proposal with the Library Director of at least one campus? a. Yes, Eva Lautemann, Clarkston Library Director. b. Does that Library Director agree that library holdings are adequate to support this course? (If not, attached plan for correcting deficiencies.) Yes, Film holdings are adequate, additional holdings to address animation may be needed. 3. Will suitable space for classrooms and labs be available? a. Yes, GPC currently has both classroom and lab space available to support the initial projected enrollment in this program. Expansion will be addressed through strategic program planning. 4. Can the program be offered in the near future? a. Yes, projected offering of the program would target Fall of 2012, pending course development. 5. Will the program appear in the catalog and the schedule? a. Yes 6. Will this program require hiring new personnel? a. Yes, anticipated additions of tenure track, limited term, part-time faculty, and support staff are expected to address program support. There is however, a core of current faculty and staff that can support 80% of the program offerings for the initial program enrollment. 7. Does the program overlap with any other program? a. While it doesn t overlap, it has components of the AA in Film and the AS in Art, but will not negatively affect these programs. 8. Will the program transfer to the senior colleges and universities?
Page 4 of 13 a. The program is intended to prepare students for Master s level degrees at senior colleges and universities. Some courses in the curriculum will transfer to Bachelor s level programs within the state and nationally at both state and private institutions. 9. Has the need for the program been adequately demonstrated? (A description of the methods and results of marketing techniques to determine sufficient enrollment to justify the course may be inserted at the end of this document.) a. Yes, see report on Program Need at end of document 10. Will the addition of this program affect the present balance within a department or between departments? a. Yes, this program will create additional faculty that can serve programs in Art and Film. 11. Have the budgetary implications of this change been assessed? (Insert a five year budget plan at the end of this document.) a. Yes, see report on Budget Plan at the end of document 12. Is the program compatible with the core curriculum? a. Yes, this program will use the standard GPC Core Areas A-E 13. Has this proposal been discussed with the Academic Deans? a. Yes, the Vice President for Educational Affairs and Academic Deans discussed the proposal and program of study. C. Other Questions 1. Approval of this program would necessitate a deletion of the following program(s): a. None 2. This program would be taught on the following campus(es): a. Initially Clarkston and Dunwoody, with expansion to Newton and Decatur following OIT MediaSpot deployment and strategic facilities development. 3. Is this program offered at other USG institutions? a. No, no other USG institution has a Bachelor of Fine Arts program in Film and Animation. D. Briefly describe how this program will help meet the objectives of the College. a. Strengthening Student Success: Through creating a high-knowledge and skills degree, students will be able to compete for jobs over purely technical, art-based,
Page 5 of 13 and Bachelors programs currently generating students in the USG, technical and private school sectors. It is expected that students graduating from this program will be employed at higher levels, advance more rapidly in organizations, and bring a more knowledgeable worker to the Georgia career force. As well, graduates from this program will have a broad and deep foundation to successfully pursue advanced degrees in the numerous specializations of the film and animation industry such as art direction, character design, film direction, motion graphics, etc. The creation of an integrated, engagement-based curriculum will address our institutional Quality Enhancement Plan (QEP) through providing student learning experiences beyond the classroom including community development, outreach, service learning, internship, and research opportunities. b. Creating a culture of teamwork, leadership, quality, service and continuous improvement: The nature of the film and animation industry is centered on teamwork, leadership, and quality. The integrated curriculum approach of this proposed program will reinforce these core concepts by creating an environment of engaged and experiential team learning. Much like the existing Learning Community format, courses will be linked together in theory, concepts and practice. Assessment of student learning outcomes will be reviewed at numerous levels in order to foster an environment of continuous improvement. National accreditation will be targeted to reinforce quality and service aspects of this program and to foster continuous improvement. c. Enhance the economic, social and cultural vitality of our communities: The Film and Animation Program will enhance the economic, social and cultural vitality of our communities through providing a knowledgeable and creative labor force to provide incentive for the film industry to do business in Georgia. Partnerships will be forged to address outreach needs, student learning opportunities and professional standing within our communities and to promote the image of the College and University System of Georgia as a leader in higher education contributing to significant economic impact. Furthermore, the program offers to create a strong, intelligent, and creative culture of Georgians that will enhance the quality of life in our surrounding communities. d. Expand access and enrollment capacity: The creation of this program will address increasing student demand for study in the film and animation field which will expand enrollment for the institution. By maintaining an academic standard of admittance into the program, quality access will be expanded to recruit the best students from across Georgia. We will build partnerships with K-12 schools, advanced degree granting institutions both private and public, and industry partners to create pathways for recruiting, successfully progressing, graduating, advancing students, and career placement. E. Program of Study Bachelor of Fine Arts in Film and Animation: (Courses in Blue/Bold are new courses to be developed) Areas A-E (42 hours) - follows standard GPC Core for Associates of Science Programs. Required in Area F: (18 hours)
- FILM 2700 Film History (3 hr. - FILM 2900 Film Genres - ARTS 1610 Drawing I - FILM 1600 Intro to Filmmaking - ARTS 2630 Comp. Imagery I - ARTS 2624 Photography I Page 6 of 13 Major Required Courses: 60 hours - FILM 3020 American Cinema (3 hr.) - FILM 3021 International Cinema (3 hr.) - FILM 3030 History of Animation (3 hr.) - FILM 3040 Classical Film Theory (3 hr.) - FILM 3050 Contemporary Film Theory (3 hr.) - FILM 4010 Seminar in Major Directors (3 hr.) - FILM 4020 Seminar in History of CGI (3 hr.) - FIAN 3000 Screenwriting (3 hr.) (short film format) - FIAN 3100 Film Production I (3 hr.) - FIAN 3200 Animation I (3 hr.) - FIAN 3300 Film Production II (3 hr.) - FIAN 3310 Audio for Film and Animation (3 hr.) - FIAN 3320 Lighting for Film and Animation (3 hr.) - FIAN 3400 Animation II (3 hr.) - FIAN 4100 Film Production III (3 hr.) - FIAN 4200 Animation III (3 hr.) - FIAN 4300 Post Production (4 hr.) - FIAN 4500 Internship Experience (4 hr.) - FIAN 4600 Capstone Course (4 hr.) Semester by semester track: Fall of Year One (15 Credit Hours) - Drawing I (ARTS 1610) 3 hr. - General Education courses 12** hr. (**FILM 1010 Introduction to Film 3hr. - advised for Film/Animation majors in Area C) Spring of Year One (15 Credit Hours) - Intro to Filmmaking (FILM 1600) 3 hr. - FILM 2700 Film History 3 hr. - General Education Courses - 12 hr. Fall of Year Two (15 Units) - ARTS 2624 Photography I - 3 hr. - FILM 2900 Film Genres 3 hr. - General Education Courses - 9 hr. Spring of Year Two (15 Credit Hours) - ARTS 2700 Sequential Art I - 3 hrs. - Computer Imagery I (ARTS 2630) 3 hr.
- General Education Courses - 9 hr. Page 7 of 13 Fall of Year Three (15 Credit Hours) - FIAN 3100 - Film Production I 3 hr. - FIAN 3200 - Animation I 3 hr. - FILM 3000 - Screenwriting for the Short Film 3 hr. - FIAN 3320 - Lighting for Film and Animation (FIAN 3320) 3 hr. - FILM 3020 - American Cinema 3 hr. Spring of Year Three (15 Credit Hours) - FIAN 3300 - Film Production II 3 hr. - FIAN 3400 - Animation II 3 hr. - FILM 3021 - International Cinema 3 hr. - FIAN 3310 Audio 3 hr. - FILM 3030 - History of Animation 3 hr. Fall of Year Four (16 Credit Hours) - FIAN 4100 - Film Production III 3 hr. - FIAN 4200 - Animation III 3 hr. - FILM 3040 - Classical Film Theory 3 hr. - FILM 3010 - Major Directors 3 hr. - FIAN 4500 - Internship Experience 4 hr. Spring of Year Four (14 Credit Hours) - FILM 4010 - Seminar in History of CGI 3 hr. - FILM 3050 - Contemporary Film Theory 3 hr. - FIAN 4300 - Post Production 4 hr. - FIAN 4600 - Capstone Course - 4 hr. Total 122 credit hours. Program of Study sheet listed on following page.
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APPENDICES: Page 10 of 13 1) Program Need: This program will address needs from the standpoint of growth in student interest and industry career demand in the field. The program will meet the following needs: (1) The Program will create a unique and intensive cross-discipline degree not offered by any other state institution by combining Film Studies, Film Production, and Animation disciplines. (2) The BFA structure will create a pathway to national accreditation through the National Association of Schools of Art and Design and would be the only nationally accredited film program in the State of Georgia. Additionally, the BFA structure will provide for one third more major courses than current BA or BS programs offered in the State of Georgia. (3) The program will create students that will actively engage the expanding creative entrepreneurial and corporate animation and film industries in the State of Georgia. (4) The program will align with and meet the needs of state and local government commissions in film, music and digital entertainment. (5) The program will serve as a launching platform for students wishing to seek advanced degrees in Film and/or Animation. (6) The program will offer a cost effective solution to students seeking high quality State-sponsored education and will directly compete with private school offerings. (7) The program will address increasing student demand as well as increased need for knowledgeable labor in this rapidly expanding field of study. (8) The program will increase the quality of life for communities in the State of Georgia by creating a highly skilled workforce. The following is a collection of information relating to Film and Animation at the collegiate, local, state, and national levels. Data from the National Center for Education Studies for the 2008-09 year indicates 6,594 students graduated with bachelor s degrees in Film/Cinema Studies and Film Production nationally, compared to 3,856 in 2006-07 - nearly double over two years indicating an increase in student interest at the national level. After beefing up its incentives program in 2008, Georgia has emerged among the top five states in the country for film production..., according to the LA Times. Georgia has recently been chosen by more than 70 video game developers and production companies as home to new projects. Many trade publications have praised Georgia as a new center for video game production, with one ranking the state as number four in the nation in compensation levels for game developers, according to the Georgia Economic Development Board. Television networks, Hollywood studios, production companies and independent producers invested more than $647 million in Georgia according to the Georgia Film Commission in 2010.The economic impact of this investment was $1.15 billion. Twenty industry related companies have recently located to Georgia and more than 700 film and television projects have been shot in Georgia. The 2009-2010 year included: Hall Pass, Due Date, Big Mommas: Like Father Like Son, The Vampire Diaries, Drop
Page 11 of 13 Dead Diva, The Conspirator, For Colored Girls, The Blind Side, I Can Do Bad All By Myself, The Last Song, Zombieland, Get Low, The Crazies, Life As We Know It, The Lottery Ticket, Halloween 2, The Greening of Whitney Brown, My Super Psycho Sweet 16, and The Walking Dead. In 2009, The Georgia Commission on Film, Music and Entertainment notes an increasing need for skilled knowledgeable workers in the field to support tax incentives that attract the film industry to Georgia. A 2006 survey of student career interest in DeKalb County High Schools documents thirty percent of the respondents have an interest in creative and media arts careers including film, animation, and digital media. With 5,000 high school students graduating annually in DeKalb County, this translates into potentially 1,500 freshman students annually that this program could attract from surrounding communities alone. There are numerous opportunities to partner with charter schools such as The Dekalb School of Performing Arts and Phoenix High School Digital Media Program to create pathways for progression. Listed in the top five most highly enrolled programs in the Southeast, the programs at Savannah College of Art and Design and The Art Institute of Atlanta have an annual student cost of between $35,000 and $40,000 per year. The annual estimated out-of-state student cost of the GPC program for the academic year, plus summer semester would be $14,000 with in-state tuition being roughly half this amount. This creates an incredibly competitive price structure that will attract students to state sponsored education. 2) Budget Plan: Five Year Budget Plan: It is anticipated that there will be resource sharing between OIT and the Academic Affairs to address technology support of the program. Expected institutional support of faculty lines and operational budgeting will be requested through the annual budgeting process supported by Academic Affairs. Funding of support staff, equipment, and facilities renovations will be proposed through the Student Technology Fee Process. As well, there is the opportunity to create grants and generate industry support outside of tuition generated funds. Many of these grants are identified as film and media specific and range from $35,000-$150,000 per grant. By creating student opportunities in civic engagement and service learning, GPC would be well positioned to successfully garner grant funding for program cost offsets. An active goal will be to work with the Office of Institutional Advancement to establish endowed scholarships to support recruiting, student research, and student achievements. A common trend in film programs are percourse lab fees tied to maintenance and upkeep of technology for production courses. A $40 per course fee for the GPC courses in FIAN would generate roughly $1800 per student per semester for a total offset of $21,600 per year. The ideal model to support this program establishes facilities that address increasing enrollment at each of the main campuses - Dunwoody, Clarkston, Decatur and Newton. It is possible to serve this program with more limited expansion of facilities which would alter the overall program enrollment goal. Initial recruitment into the program will target 45 students with expected recruitment of 45 students per year over a five year period to address a sustained program enrollment of 225 students. Evaluation of enrollment trends and student success will be
Page 12 of 13 used to manage the recruitment, quality service and improvement, and delivery of this program. Current Status: - Initial facilities, equipment, infrastructure, and support staffing established at Clarkston Humanities and Fine Arts Media Design Lab (Student Technology Fee Proposal, 2010/11 - $150,000 currently funded and implemented), Current Tier 3 classrooms support lecture classes, OIT MediaSpot Labs have been implemented at Clarkston and Dunwoody campuses to support additional access to digital media, expansion of MediaSpot Labs to Newton and Decatur expected in 2012 and 2013. OIT Student Technology Fee Proposals will be initial funding mechanism for equipment and facilities. Academic Year 2012 Year One 1) Institutional support - Two tenure-track faculty lines established in Film Production and Animation - $42,000 each total $84,000 2) Operational budget established - estimated annual Budget - $37,000 3) Fee structure established to support course costs estimated $40 per FIAN course AY total projected offset per year - $21,600. Year One Total - $121,000 Academic Year 2013 - Year Two 1) Evaluation of expansion of teaching lab facilities to Dunwoody Campus pending Tech Fee proposal - $150,000 2) Addition of three Part-time faculty lines - $50,400 3) Addition of two full-time technical support staff - $60,000 4) Annual Program Operational Budget - $37,000 Year Two Total $297,400 Academic Year 2014 - Year Three 1) Evaluation for expansion of teaching lab facilities to Newton Campus, - pending Tech Fee proposal - $150,000 2) Evaluation of addition of three Limited term/lecturer faculty lines $96,000 3) Evaluation of addition of Part-time Technical support staff - $30,000 4) Estimated Annual Program Operational Budget - $37,000 Year Three Total $313,000 Academic Year 2014 Year Four: 1) Evaluation for expansion of teaching lab facilities to Decatur Campus, - pending Tech Fee proposal - $150,000 2) Estimated Annual Program Operational Budget - $37,000 3) Evaluation of addition of Part-time Technical support staff - $30,000 4) Establishment of Foundation scholarships for recruiting. $10,000 Year Four Total $227,000 Academic Year 2015 - Year Five: 1) Maintenance of labs, equipment, software, - $100,000
2) Estimated Annual Program Operational Budget - $37,000 3) Evaluation of addition of Part-time Technical support staff - $30,000 Year Five Total - $167,000 Page 13 of 13