Cloud. Pure and simple.



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IBM Competitive Project Office Cloud. Pure and simple. Summary and Action

We showed you how PureApplication is the solid cloud application platform of choice It has Patterns of Expertise for easy topology deployment It is Cloud. Pure and Simple. Example Web application and database pattern Kingland Systems: We had one pilot where we deployed the solution in two to four hours. Before it would take between five and 10 days and involve many more people. Matt Good, Principal, Software Architect, Kingland Systems It took only two weeks to get up and running as far as the full automation of our products so we could leverage the patterns. Now it's just a matter of selecting the parts from the library and clicking the button to deploy the application. It s that easy. Matt Good, Principal, Software Architect, Kingland Systems Kingland Systems case study Web site 2

We showed you how PureApplication is the solid cloud application platform of choice It has system performance and value It is Cloud. Pure and Simple. Great performance for best price/performance Desert Research Institute: We selected IBM PureSystems because they had a great blend of capabilities easy to deploy, use and maintain, faster processing, highly scalable, available and secure, and cloud ready. Dr. Stephen Wells DSI press release and DSI case study downloadable PDF 3

We showed you how PureApplication is the solid cloud application platform of choice It has Integrated management to help keep labor and costs down It is Cloud. Pure and Simple. Single pane of glass console Blue Shield of California: We are pleased with the IBM PureApplication System. It was easy to deploy and customize. Blue Shield has gained tremendous efficiencies by leveraging the power of Patterns received with the system; and have created additional Patterns to fit our specific needs. Through PureApp's single interface, we can control, monitor and manage multiple environments. PureApp has provided us with the confidence to meet the needs and expectations of the business. Michael Mathias, CIO, Blue Shield of California 4

PureApplication System sees tremendous success here s some highlights With 250% growth in 2013 across 20 countries; as far north as Siberia and as far south as Australia An 85% faster rate of adoption since launch than Oracle Exalogic Nearly 30% of our unit sales have been with new clients to IBM, against incumbents like Oracle, Cisco UCS, HP, Dell, JBoss, Open Source In 4Q13, 35% of our sales were repeat orders, highlighting the value PureApplication System delivers Optimized patterns continues to grow with over 200 patterns available from IBM and IBM partners 5

The story is clear: Cloud. Pure and simple. Available through PureApplication Offering more entry point options and lower acquisition price than competitors Complete, integrated private cloud Fastest setup and time to value Ideal platform to deploy predefined patterns Best price/performance Single, integrated management console Lower deployment and overall labor Lower cost per workload 6

PureApplication System Business Value Assessment (BVA) overview Process is interactive, focused on Client s specific needs and pain points. Phase 1 Discovering Value Phase 2 Quantifying and Presenting Value Define scope, gather initial data Review data and assumptions - Questionnaire BVA Results Workshop Executive Presentation General Specific Refined Delivered Business priorities, projects, and key events discussed. Scope defined. Assumptions validated, benefits areas discusses, data gathered Business Value presented, benefits quantified. Business case socialized, refined, completed 7

BVA delivers: Sample analysis results Thousands $8,000 $7,000 $6,000 $5,000 $4,000 $3,000 $2,000 $1,000 PROCURE&INSTALL DESIGN&PROVISION IT MANAGEMENT APP DELIVERY FACILITIES&ENERGY ALTERNATIVE HW,SW,MAINT PUREAPP SOLUTION $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 HW Server HW Rack Networking Storage SW Licenses Expert System Maintenance Facilities & Energy Thousands $0 Alternative PureApplication Break-even by Quarter $6,000 $5,000 $4,000 $3,000 $2,000 $1,000 $- Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Scripts Maintenance 0% Procurement Operations 2% Call CenterBusiness Migration Performance Impact 0% Productivity 0% 2% App UAT 3% 1% App Testing Creating new 2% sw stacks 8% Virtualization Management 2% Storage Management 4% Other maintenance 2% App Development 10% Monitoring 8% Firmware upgrades 5% Productivity Benefits Distribution Incident Mgmt & Problem resolution 15% Provisioning 11% Change Requests 5% Patches&Fixes 17% Desig, Procure, Install 2% Cumulative Benefits by Quarter Cumulative Investment by Quarter 8 Contact your local representative to learn more

Eagle TCO Engagements Free of Charge total cost of ownership study that helps customers evaluate the lowest cost option among alternative approaches. The study usually requires one day for an on-site visit and is specifically tailored to a customer s enterprise. The study can be focused on at least one of the areas below: Fit For Purpose Platform Selection Private Cloud Implementation Enterprise Server Issues We conduct Eagle studies for System z, POWER, and PureSystems accounts Over 300 customer studies since the formation of the TCO Eagle team in 2007 Engage our Eagle-Eyed TCO Experts! Start by sending an email to eagletco@us.ibm.com 9

Customer Testimonial Success with PureApplication System 10

What should you do now? Talk to your local IBM representatives (some are in the audience) They are your key resource in helping you improve your business with IBM Cloud solutions 11

ibm.com/puresystems youtube.com/user/expertintegratedsys/featured