Software Asset Management (SAM) Best Practice
Drive Business Value with Service & Portfolio Management PS200SN Software Asset Management (SAM) Best Practice Peter Beruk Business Software Alliance
abstract Peter Beruk Business Software Alliance, Sr. Director, Compliance Marketing To demonstrate how organizations can implement best software asset management practices that align to the ISO/IEC 19770 standard, Peter Beruk of Business Software Alliance will discuss the three parts of the ISO/IEC 19770 software asset management processes and what each means for effective software asset management. He will also explain the benefits of smart SAM practices and how it will help IT management professionals better manage their IT assets. Using a well-executed SAM program, professionals will learn how to effectively manage their software assets, increase IT efficiencies, and proactively control costs while identifying and reducing IT risks.
agenda SAM Challenges today Why deploy SAM Standardization in SAM Overview of ISO SAM (ISO/IEC 19770) Benefits
what is SAM? Software Asset Management is all of the infrastructure and processes necessary for the effective management, control and protection of the software assets within an organization, throughout all stages of their lifecycle. (ITIL)
setting the stage SAM is not a tool False assumptions Case study Firms have managed their core software assets not as an asset for value creation but as an expense item to be minimized. Recognizing the True Value of Software Assets, Insead, 2007
why organizations implement SAM #1 - compliance Other benefits of SAM become apparent Cost efficiency through license optimization Operational efficiencies through asset tracking Improved IT governance
SAM challenges Rapid organizational changes Ease of software deployment (accessibility) Sheer number of vendors, brands, versions Complex licensing Inventory challenges (virtualization) Disconnect between IT, Procurement & Legal
SAM adoption is increasing Key drivers include: New standards (ISO, ITIL) Increased IT operational demands for complete and accurate IT asset inventory information Increased awareness and education (including professional certifications) Increased enforcement by the software industry Maturity
standardization enables a cohesive approach Applies to all software (and vendors) Creates a robust, repeatable process Clear expectations Known outcomes Consistent, standard, global approach
ISO/IEC SAM standard 19770 was first published in 2006 and is divided into parts: 19770-1: SAM process standard 19770-2: Software identification tag 19770-3: Software entitlement tag 19770-5: Overview and vocabulary 19770-7: Tag Management For more information about the standard, please visit 19770.org
ISO/IEC SAM standard ISO/IEC 19770 was first published in 2006 and is divided into parts: Guidance 19770-5 Overview and Vocabulary 19770-x Implementation Guidance etc. Process Definitions 19770-1:2006 SAM Processes Information Structures 19770-1:2006 Tiered SAM Processes 19770-x:2006 Management System Processes Software Asset Tags Entitlement Environment 19770-2:2009 S/W Identification 19770-3 Software 19770-x Device Tag Tag Entitlement Tag 19770-x 19770-6 19770-7 Media information Embedded Software ID Tag 19770-x For more information about the standard, Tag Management please visit 19770.org
new tiered SAM processes ( 19770-1) Draft released November 2010 Significant guidance added See www.19770.org/tiered-sam-review Offers a more intuitive progression 1 st tier provides repeatable license compliance processes Self-assessable and independently certifiable
software identification tag (19770-2) Software Identification (SWID) Tags authoritative identification and management information about a software product Installed and managed on a computing device together with the software product TagVault.org Formed as a non-profit organization under IEEE-ISTO Registration and Certification Authority Providing a shared library of software tools, services and technical knowledge Publisher adopters Adobe CA ModusLink OCS Symantec Tool providers Altiris (Symantec) Aspera CA Sassafras Software Software Management Suite
Software entitlement tag (19770-3) Provides uniform, measurable data for the license compliance processes, making it possible to demonstrate ownership of entitlements, reconcile and demonstrate compliance, and optimize licensing for cost reduction. Benefits - Publisher Easier customer recognition of licensing details Better customer adaptability to licensing changes Improved customer relations through fewer, quicker, more effective compliance audits Benefits Customer Uniform Entitlements data Easier licensing remediation Improved SAM with standardized, manufacturersupplied, easily reconcilable Software ID & Entitlement tags
SAM payoff
getting started Gain senior management buy-in Assign clear roles and responsibilities Create the team (Legal, IT, Procurement, Finance, etc.) Inventory Engage with publishers Embed processes
additional resources 19770.org International Organization for Standards (ISO) ITAssetManagement.Net Tagvault.org BSA.org
summary a few words to review One can t manage what they do not know they have Standards provide a known end Reduces the gotcha Increases benefits Embeds a repeatable process within the organization
Q&A
thank you
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