CLOUD COMPUTING. IN SINGAPORE Moving into the Cloud ECOSYSTEM CLOUD INITIATIVES CASE STUDIES COMPANY DIRECTORY LISTING. Inside:

CLOUD COMPUTING Inside: CLOUD COMPUTING ECOSYSTEM CLOUD INITIATIVES CASE STUDIES COMPANY DIRECTORY LISTING IN SINGAPORE Moving into the Cloud

Contents i 1 _9 23 78 91 118 140 Foreword Cloud Computing Ecosystem Cloud Initiatives & Organisations Case Studies Cloud Service Providers Software-as-a-Service ISVs Cloud Technology Companies Acknowledgement Copyright 2011 Info-communications Development Authority of Singapore. All rights reserved. This publication may not be reproduced or transmitted in any form or by any means, in whole or in part, without prior written permission.

Foreword The cloud computing paradigm shift brings about disruptive changes to the traditional business models in the infocomm sector, where applications are delivered and consumed within the enterprise environment. Now, as we move to a model where these applications are delivered and consumed via the Internet as services, i.e. in the cloud, enterprises are likely to change the way they conduct their businesses. For both large and small firms, the adoption of cloud computing reduces the need for IT hardware enables them to leverage on IT services at a lower cost. IDA has taken a strategic approach to leverage this paradigm shift to sharpen the overall economic competitiveness of Singapore through the adoption of cloud computing as well as to enhance the growth and vibrancy of the infocomm sector through the development of a cloud computing ecosystem in Singapore. To realise these objectives, we have identified the following six key areas which we are focusing on to develop the ecosystem. First, we attract flagship users of cloud users to Singapore to enhance Singapore s capability in this space. Second, clouds require significant investment in underlying infrastructure, such as data centres, broadband connectivity and servers, as well as in manpower resources for research and operations. IDA works closely with other Government agencies to attract and anchor major cloud service providers into Singapore. Third, a pre-requisite to a vibrant cloud computing ecosystem is the capability of the local infocomm companies and workers exploit the new paradigm shift in order to develop innovative cloud-based services. IDA will put in place the necessary framework and incentives for companies and workers to upgrade their competencies in this new space. Fourth, Singapore will harness its existing knowledge capital resources in the Institutes of Higher Learning and Research Institutes to attract major corporate cloud R&D centres to set up in Singapore. Fifth, for Singapore to be a cloud computing hub to the rest of the world and region, there would be a need for world-class high speed and seamless broadband connectivity within Singapore, as well as connecting Singapore with other major cities. The Next Generation Nationwide Broadband Network (Next i CLOUD COMPUTING IN SINGAPORE

Gen NBN) that is currently being deployed is an example of an enabling infrastructure which will support cloud computing. Last but not the least, cloud computing investments would gravitate towards jurisdictions with a stable, trusted business environment, especially when larger enterprises with mission-critical or data sensitive requirements move into the cloud. We aim to be such an environment. To achieve these objectives, IDA will continue to work closely with the infocomm industry and end-user organisations in various sectors and keep pace with their evolving strategies and needs in cloud computing. This booklet contains a directory of cloud services providers, softwareas-a-service independent software vendors, cloud technology companies and case studies of a wide spectrum of firms from both the private and public sectors which are already on the cloud bandwagon. IDA hopes that it will serve as a useful reference for those interested in cloud computing. For those firms which are still undecided about cloud computing, we hope that the case studies will show them how cloud computing has helped other firms across various domains, and inspire them to take that leap into the cloud. As we work towards the realisation of the in2015 vision of being An Intelligent Nation, A Global City, Powered by Infocomm, I would like to take this opportunity to thank all our partners in the people, private and public sectors for their strong support and contribution. RADM(NS) Ronnie Tay Chief Executive Infocomm Development Authority of Singapore CLOUD COMPUTING IN SINGAPORE ii

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Cloud Computing Ecosystem Background The National Grid Office (or NGO) was established in 2003 under the Agency for Science, Technology And Research (A*STAR), to fulfill the mission of the National Grid and promote the adoption of grid computing in Singapore. NGO was then led by the National Grid Steering Committee (NGSC), chaired by Mr. Peter Ho, then Permanent Secretary for Defence. The NGSC provided the oversight and directions for the National Grid effort. The National Grid has the vision of facilitating the seamless use of an integrated cyber infrastructure in a secure, effective and efficient manner to advance scientific, engineering and biomedical R&D, with the longer term goal of transforming the Singapore economy using grid computing. Grid services trace their origin to the scientific community, where there is a need for high performance computing, increasingly achieved by harnessing commodity hardware through aggregation and virtualisation of infocomm resources. Over time, concepts of grid computing such as utility business models, Softwareas-a-Service (SaaS), advancement in virtualisation have grown popular with industry and business users, beyond scientific users, in what we refer to as cloud computing. NGSC saw the potential of how industries and enterprises could reap the IT cost savings and benefits that grid computing promises. To achieve this, the NGO was transferred to IDA in April 2007. This allowed IDA, in our role as an infocomm industry NGAC Members (2009 2011) CLOUD COMPUTING IN SINGAPORE 1

IDA Chief Executive at launch of Alatum developer, to facilitate enterprises to adopt grid computing, while A*STAR continues to champion research efforts to advance grid technologies. The NGSC, in turn, has evolved into National Grid Advisory Council (NGAC). The NGAC, currently chaired by Mr. Noel Hon, Chairman of e-cop Pte Ltd, comprises key stakeholders such as cloud users, providers and researchers, contribute their ideas towards Singapore s cloud vision, and ensure that our strategies are in step with our economy s needs. 2 CLOUD COMPUTING IN SINGAPORE

Developing the Cloud Ecosystem With the paradigm shift to cloud computing, IDA has increased its focus on seeding cloud computing efforts. Our cloud vision now is to sharpen the overall economic competitiveness of businesses in Singapore through the adoption of cloud computing and to enhance the vibrancy and growth of the Singapore infocomm sector through the development of a cloud ecosystem. In November 2007, IDA launched a Call-For-Collaboration, to draw together keen commercial cloud service providers (CSPs) to offer payper-use access to compute, storage and software services. As a result, several companies including Alatum led by SingTel, ngrid led by NewMedia and PTC Systems, launched their commercial cloud services a year later, in 2008. Since then, Singapore has also attracted major CSPs to establish their cloud data centres for the Asia Pacific. These include Salesforce. com, Amazon Web Services, Fujitsu, IBM, Microsoft Azure, Savvis and Tata Communications. Besides catalyzing and attracting CSPs to Singapore, IDA has also been working with cloud technology providers, telcos and cloud enablement centres to participate in cloud ecosystem system. IDA Assistant Chief Executive (Infrastructure & Services Development) Khoong Hock Yun and Alan Lye inked agreement to establish SaaS Incubation Centre Cloud Enablement To ensure that aspiring Independent Software Vendors (ISVs) have access to help in adopting the SaaS model, a SaaS incubation centre was established in September 2008 to render business and technical consultancy services to these ISVs. The centre, operated by Singaporebased SaaS company AkSaaS, also provides training in SaaS-enablement. The software is hosted by CSPs in the cloud ecosystem. For enterprises which wish to adopt private clouds, a Cloud Innovation Centre operated by Platform Computing was established in April 2009 to help lower the technology and cost barriers in undertaking proof-of-concept and conducting trials when adopting private clouds. To date, several users ranging from government agencies, institutes of higher learning to industry have undertaken proof-of-concept and pilots before deploying them as production enterprise clouds. CLOUD COMPUTING IN SINGAPORE 3

The Cloud Enablement Centre which is a collaboration between the Singapore Infocomm Federation and Nanyang Polytechnic was announced in February 2011. It aims to foster adoption of cloud computing in the enterprise, especially SMEs, for improved productivity, increased revenue and value-add to the business. It seeks to provide an interactive platform for IT Industry to engage customers in training, consultancy services and project development involving cloud computing, as well as to showcase cloud computing solutions to industry partners and customers including the SMEs, enterprises and government. Adoption of Cloud Computing The readily-available supply of cloud services is important to meet the increasing demand from industry. Today the CSPs now have over 100,000 customers, among them individuals, local small and mediumsized enterprises and several overseas companies. Government agencies, such as the Ministry of Education and the National Library Board, are early adopters of public cloud services in Singapore. When Singapore hosted the inaugural Youth Olympic Games in August 2010, key applications such as games and results management, management of location passes, related Internet applications, email services, and web hosting leveraged on the cloud services provided by Alatum. The Singapore 2010 Odyssey is the first 3D virtual world based on an Olympic event. It presented an immersive virtual experience of the Singapore 2010 for the global audience, and combined sports, games, education and social networking. Odyssey used cloud services from ngrid to host the virtual world. For government users, cloud services can be procured under the Grid Services bulk tender. A second period bulk tender, known as EnVision, was established for the supply of video hosting and streaming services using the utility pricing model to government ministries/departments, statutory boards, organs of state, and participating entities. Hitherto, IDA has issued two calls to invite cloud project proposals from industry, government and academia/ research communities. These calls saw more than 30 proposals receiving fully or partial funded support in terms of access to cloud resources to undertake cloud based projects. Participating CSPs included Alatum, Amazon Web Services, ngrid, PTC, Savvis, and Tata Communication. A third call will be made in June 2011. This strong demand for cloud services in Singapore was further highlighted in a recent study conducted by research company Vanson Bourne (commissioned by Savvis) entitled Rising to the challenge: 2010 global IT leadership report, stating that 76 per cent of Singapore firms are already using cloud computing, followed by United States at 66 per cent and 4 CLOUD COMPUTING IN SINGAPORE

the United Kingdom at 57 per cent. The report mentioned that cloud adoption of Singapore firms was rated ahead of those in the United States and United Kingdom and noted that business leaders confidence in cloud has grown compared with 2009. A recent a VMware-sponsored online survey conducted by Springboard Research in September 2010 found that Singapore is the leading country in the ASEAN region in terms of understanding and adopting cloud computing. Singapore is ahead of Malaysia and Thailand in this aspect. Khalid Ahmed (Chief Architect & Director of Technology Research Platform Computing Inc) giving public talk on A Gentle Introduction to Cloud Computing) at the National Library IDA has documented some examples of cloud adoption in Singapore as case studies, which can be found in a later section of this publication. Cloud adoption will also be boosted by other concurrent IDA s efforts to put in place a world class digital infrastructure, such as the Singapore s Next Generation Nationwide Broadband Network (Next Gen NBN), Wireless@SG, and Singapore Internet Exchange (SGIX). In particular, by mid-2012, nearly 95 per cent of all buildings will be wired up and will offer ultra-high access speeds of up to one Dr. Chew Tat Leong (National Technology Officer, Microsoft Singapore) speaking on Dataas-a-Service at the IDA-NLB public talk series Gbps. The Next Gen NBN will provide the framework on which ISVs can create cloud services. Singaporeans can easily and quickly access a wide range of cloud services, available ondemand over the internet. Promoting Adoption The IDA-NLB series of ten public talks on Cloud Computing, co-organised by IDA, National Library Board, Singapore Computer Society, and Imperial College Alumni Association (Singapore), was launched in March 2011. Targeted at an audience beyond infocomm professionals, the series seeks to facilitate access to high quality sharing on cloud computing, with the aim of increasing awareness and education; to discuss cloud computing related issues in order to increase confidence in adoption and use; and to share on cloud applications in order to enhance appreciation of what cloud computing is best used for. IDA inked an MOI with Informa Telecoms & Media Asia in February CLOUD COMPUTING IN SINGAPORE 5

Werner Vogels (CTO, Amazon Web Services) and Dr. Prabhakar Raghavan (Head, Yahoo! Research) giving Distinguished Speaker talks 2011 to co-organise CloudAsia, an annual four-day event to promote cloud computing and its adoption for the next three years. This partnership builds upon the brand name of the event that has been established over the last six years, initially called GridAsia and subsequently CloudAsia, to reflect the shift from grid computing to cloud computing. The National Grid Distinguished Speaker Series bring leaders, critical thinkers and speakers of international renown to Singapore to provoke thoughts, stimulate discussions, and provide insights on a variety of topics in cloud computing. These events are open to members of the Singapore cloud community and the general public. This series has featured speakers like Jim Reavis (Executive Director, Cloud Security Alliance), Werner Vogels (CTO, Amazon Web Services), Dr. Prabhakar Raghavan (Head, Yahoo! Research), Dr. Bernardo Huberman (Senior Fellow, HP Labs), Kevin Walsh (SVP, Oracle), and Dr. Carl Kesselman (Fellow, USC Information Sciences Institute). Developing Capital Knowledge To build knowledge capital in cloud computing, IDA has collaborated with Yahoo!, HP and Intel in the Open Cirrus Cloud Computing test bed since 2008, which forms another piece in the cloud ecosystem. Through this three-year partnership, we seek to further research and development in this nascent field by nurturing local researchers to undertake collaboration in Internetscale data-intensive computing with their counterparts from other countries and industry partners. Besides providing researchers access to the cloud test bed, we also seek to identify projects that can potentially benefit from Internet-scale dataintensive computing and undertake their proof-of-concept. There are now 10 such research projects undertaken by our local universities. Over 250 people have been trained to use Hadoop by Yahoo! instructors. A three-year collaboration between IDA and IBM was announced in 6 CLOUD COMPUTING IN SINGAPORE

These are examples of how IDA is seeking to harness existing knowledge capital in its collaboration with industry partners, institutes of higher learning, and research institutes, and to attract more cloud R&D efforts to be undertaken in Singapore. Building Trust IDA Chief Executive with Alan Ganek (CTO & VP of Strategy & Technology, Software Group, IBM) at the announcement of IBM Cloud lab May 2010. It seeks to promote and accelerate the adoption of cloud computing and associated business models through conducting applied R&D to solve challenges and issues identified by users from government and industry. The cloud lab provides an integrative capability that creates and prototypes innovative and useful real world repeatable first-of-its-kind innovative solutions required by the industry, hastening the harnessing of research results and deployment, and shortening the timeframe to adoption. HP Labs Singapore was established in February 2010, with the expressed focus on cloud computing R&D. Cloud computing investments are likely to gravitate towards jurisdictions with stable, trusted business environment, especially when larger enterprises with mission-critical or data sensitive requirements move into the cloud. A cloud computing standards coordinating task force has been formed here under the auspices of the Singapore IT Standards Committee to address on pressing issues like cloud security. Currently, each sector such as banking and telecommunications already has its own laws on data privacy. The Ministry of Information, Communications and the Arts has announced that the Government will be introducing a data protection law that will provide a baseline standard for data protection in Singapore. It will enhance Singapore s overall competitiveness and strengthen our position as a trusted hub for businesses and a choice location for global data management and processing services. The proposed legislation is expected to be introduced for consideration by Parliament in 2012. CLOUD COMPUTING IN SINGAPORE 7

Manpower & Competency Development A pre-requisite to a vibrant cloud computing ecosystem is the capability of the local infocomm companies and workers exploit the new paradigm shift in order to develop innovative cloud-based services. IDA has put in place the necessary framework and incentives for companies and workers to upgrade their competencies in this new space. A number of cloud computing courses are being evaluated for support. Likewise, institutes of higher learning (both universities and polytechnics) have incorporated cloud computing electives into their curriculum to ensure their graduates are equipped to embrace cloud computing. Microsoft Singapore and Nanyang Polytechnic signed an MOU to deploy cloud curriculum on a large scale. The latter also became the first cloudready institution in Singapore where all students will be trained starting from year one. The program will train 4,000 students and 100 faculty members over three years. The first batch of students will start their training starting April 2011. Work is in progress between IDA and the Work Development Authority to add a cloud computing track to the jointly developed National Infocomm Competency Framework (NICF). The framework, which will list the skills needed for cloud computing and offer accredited training services for infocomm professionals, will be ready within the first half of 2011. Conclusion Cloud computing is the next important paradigm in computing that will sharpen the competitiveness of Singapore through its adoption. We aim to develop a vibrant cloud computing ecosystem and position Singapore as a centre for cloud computing services in Asia and globally. This will be characterised by huge scalability and Internet-class scale computing, with businesses meeting their infocomm needs by procuring them as services through a pay-as-you-use utility model. Cloud computing can provide a link across the entire infocomm ecosystem, from high value R&D spin-offs to impactful adoption by user industries. The cloud computing paradigm shift introduces immense business opportunities to Singapore. Local infocomm enterprises can leverage on Singapore s strong infrastructure and trust environment to benefit from this paradigm shift. These infocomm enterprises could extend their reach globally by tapping on the cloud presence in Singapore. With businesses moving to the cloud and reducing costs and increasing productivity, the larger Singapore economy will stand to benefit. 8 CLOUD COMPUTING IN SINGAPORE

Cloud Initiatives & Organisations 10 11 12 13 14 15 16 17 18 19 20 21 22 AkSaaS Incubation Centre Bulk Tender for Cloud Services Cloud Innovation Centre Cloud Security Alliance, Singapore Chapter EnVision Video Hosting and Streaming Services HP Labs Singapore IBM Singapore Cloud Lab ITSC Coordinating Task Force for Cloud Computing Standards Open Cirrus SCS Cloud Computing and Virtualisation SIG SiTF-NYP Cloud Enablement Centre SiTF Cloud Computing Chapter Singapore Cloud Forum CLOUD COMPUTING IN SINGAPORE 9

AkSaaS Incubation Centre To ensure that aspiring independent software vendors (ISVs) have access to help in adopting the Software-as-a- Service (SaaS) model, SaaS incubation centres (SICs) are needed to render business and technical consultancy services to these ISVs. In doing so, SICs equip industry and consumers with on-demand and pay-per-use access to grid/cloud services to deliver new and innovative business models. At each SIC, a staging platform is available for aspiring SaaS ISVs for: Testing & initial commercialisation for new SaaS providers Integration with SaaS provisioning portal & billing system Technology augmentation Implementing proof-of-concepts Demonstration to end users The SICs also provide training and hand-holding in SaaS-enablement. Software that has been successfully ported is hosted by cloud service providers. The AkSaaS Incubation Centre was appointed by IDA as a SIC in September 2008. This SIC is operated by AkSaaS Pte Ltd, which successfully graduated as an incubatee of Exploit Pte Ltd. As of 1 April 2011, 30 ISVs have been SaaS-enabled at this SIC. These SaaS offerings include: Enterprise resource planning, Supply chain, Business Intelligence, Document management, Property management, Finance, Workflow, Performance management, Inventory, Marketing, Medical diagnosis, Maps and Helpdesk. For more details, please contact Mr. Lim Chinn Hwa, Executive Director (email: chinn.lim@aksaas.com). 10 CLOUD COMPUTING IN SINGAPORE

Bulk Tender for Cloud Services The Bulk Tender for Cloud Services is aligned with Government s objective of achieving greater efficiency at the whole of Government level to achieve fiscal prudence and greater efficiency by aggregating end users demand and provide shared facilities to achieve economies of scale. The Bulk Tender for Cloud Services is offered on a pay-per-use utility model and customers will only be charged based on their actual usage. The successful providers are: (a) SingTel partners Alatum. Alatum was formed by Singapore Computer Systems (since acquired by SingTel), Hewlett-Packard, and an array of SaaS ISVs. It provides3,384 cores and 20TB storage. (b) NCS Pte Ltd partners Alatum. (c) ngrid was formed by New Media Express, Fujitsu Asia, 1-Net and Microsoft as well as a handful of SaaS ISVs. It provides 730 cores and 2TB storage. Services The scope includes Infrastructure Services, Platform Services and Optional Services. Infrastructure Services comprise Compute Services Storage Services Bandwidth Services Platform Services comprise Operating System and System Services Application/Web Hosting Services Storage Backup Services Optional Services Software-as-a-Service Software License Hosting Services Professional Services For more details, please contact IDA - National Grid Office (IDA_Cloud@ida. gov.sg) (d) PTC (partnering ClearManage) provides 100 cores and 20TB of storage. CLOUD COMPUTING IN SINGAPORE 11

Cloud Innovation Centre The Cloud Innovation Centre (CIC) aims to enable Singapore enterprises, independent software vendors and start-ups accelerate the adoption of cloud computing technologies in transforming their business for greater competitiveness and productivity. In particular, CIC concentrates on helping enterprises to build internal (also known as private) clouds and address many of the inhibitions associated with using a public cloud such as data privacy and security. The CIC, operated by Platform Computing, in collaboration withida, provides enterprises with the infrastructure and software expertise for consultation, development and testing of cloud computing applications or proofs-of-concept. Platform CIC also provides a 5-day training course. This intensive course is a combination of theory and practical hands-on workshops to expose the participants to cloud computing. At the end of the course, the participant will be sufficiently equipped to evaluate, analyze and build a basic cloud computing infrastructure. This course is supported under the enhanced CITREP scheme. For more details, please contact Mr. Gilbert Thomas, Manager (Platform CIC) (email: Gthomas@platform.com). 12 CLOUD COMPUTING IN SINGAPORE

Cloud Security Alliance, Singapore Chapter Overview The Cloud Security Alliance is the world s leading organisation focused on providing answers to the challenging questions related to securely adopting cloud computing. CSA is committed to continuing to be at the forefront of the cloud computing revolution with agile responses to critical issues, achieved through open collaboration and consensus-oriented decision making. CSA is a global, not-for-profit organization with over 19,000 members located in over 120 countries. CSA maintains strategic partnerships with industry, government, academia, standards development organisations and other key professional associations around the world. Singapore Chapter CSA Singapore is a non-profit chapter under CSA, with the mission of promoting the adoption and application of Cloud Computing in Singapore, introduction of best practices for the security assurance for Cloud Computing, providing education and certification of Cloud Computing and to facilitate the localisation of CSA research and guidance to Singapore market. Identify and develop potential cloud research and activities that benefit the cloud communities in Singapore. Introduce and localise best practices, CSA research and guidance to Singapore market. Organise regular Cloud Computing events/conferences to establish Singapore as a hub for Cloud Computing. Facilitate knowledge exchange and transfer between regional chapters and CSA Global to build Cloud Computing capabilities and expertise in Singapore. Areas of focus 1. Security and assurance for Cloud Computing 2. Cloud Computing Education and Certification For more details, please contact Mr. William Ho, Chairman, Cloud Security Alliance, Singapore Chapter (email: william.ho@apccor.com). With the establishment of the CSA Singapore Chapter, we aim to: CLOUD COMPUTING IN SINGAPORE 13

EnVision Video Hosting and Streaming Services EnVision is a video hosting and streaming service platform provided by two contractors under a bulk tender arrangement of the Ministry of Information Communication and the Arts (MICA) for usage by government ministries/departments (including all government schools, government aided schools, independent schools and specialized independent schools, that have access to government Intranet), statutory boards, organs of state, and participating entities (National University of Singapore, Nanyang Technological University and Civil Aviation Group). The objectives of EnVision are: To provide a full suite of video hosting and streaming services, from video filming services, live streaming webcast services to Video on Demand (VoD) services for hosting and streaming videos classified as unrestricted, via the Internet. To deploy the video hosting and streaming services on platforms that are scalable to meet the demands of video streaming to large number of viewers and have sufficient storage to host the videos. To offer the services based on a pay-per-use utility model. Customers subscribing to the VoD services of this bulk tender will only be charged for the usage of the video hosting (storage) and video delivery (bandwidth/ data throughput), i.e., there is no minimum commitment or subscription charges required. Users of EnVision Current users include the following: Ministry of Transport, Ministry of Finance, Ministry of Information, Communications and The Arts, Ministry of National Development, Defence Science and Technology Agency, Public Service Division, Monetary Authority of Singapore, St. Nicholas Girls School, International Enterprise Singapore, Elections Department, Prime Minister s Office, Central Provident Fund Board, Civil Services College, St. Joseph s Institution and IDA. For more details, please contact IDA - National Grid Office (IDA_Cloud@ida. gov.sg) 14 CLOUD COMPUTING IN SINGAPORE

HP Labs Singapore HP Labs is the global exploratory and advanced research group for HP. With seven facilities around the world, HP Labs charter is to tackle complex challenges facing our customers and society while pushing the frontiers of fundamental science. HP Labs Singapore, opened in February 2010, is the newest HP Labs facility and serves as a hub for open innovation in the region, fostering collaboration among HP s customer and partner communities to bring a variety of advancements to market. HP Labs Singapore houses two distinct labs with parallel but synergistic agenda. The Service Platform Lab aims to advance stateof-the-art cloud computing through exploratory and in-depth research. This team focuses on developing resilient, aggregated, trustful, and sustainable cloud computing platforms for cloud providers and users. Research areas include cloud services, security, mobility, and social networks. The Applied Cloud Computing Lab complements this by focusing on applying existing and new cloud computing research to real-world situations. This team focuses on building state-of-the-art services that democratize the cloud, bringing technical and non-technical end-users closer to cutting-edge technology. Research into new ways of accessing cloud services via the web, mobile platforms and independent sensor devices are part of the Applied Cloud Computing Lab s work. The research of HP Labs Singapore revolves around cloud computing, specifically on the platform and services layer. This includes innovating on new technologies that help build an open cloud marketplace to deliver cloud services and infrastructure solutions. This open marketplace will integrate consumer, enterprise and developer services which are open to HP as well as partners and customers. Besides the open marketplace, Projects cover a wide range including private enterprise clouds to niche community clouds and various cloud services. This will provide a seamless solution that spans from consumer to enterprise, and nobody is better position than HP for this convergence. A third main research area involves technologies to manage, analyze and secure data, from the cloud to connected devices. In particular HP Labs Singapore focuses on cloudenabled tools and platforms that support analytics for Big Data, the combination of structured data and the much faster growing unstructured data set. By providing intuitive data analytic and manipulation tools that enable a better cloud user experience, HP Labs Singapore aim to democratize the way users, and not just programmers, analyze and use data in innovative new ways. For more details, please visit http:// www.hpl.hp.com/singapore/ or contact us at +65-6419 1236/1384 in Singapore. CLOUD COMPUTING IN SINGAPORE 15

IBM Singapore Cloud Lab The IBM Singapore Cloud Lab was established in 2010 as a collaborative effort between IDA and IBM to help businesses, government, and research institutions/institutes of higher learning design, adopt and reap benefits of cloud technologies; for newer, faster, more efficient ways to compete and grow. The lab aims to nurture a vibrant cloud computing ecosystem and position Singapore as a centre for cloud computing services in the region and beyond. As part of IBM s investment of billions of US dollars globally and housing concept proofs, cloud development projects and custom pilots, the lab focuses on creating innovative prototypes and useful real-world repeatable first-of-a-kind solutions required by the industry, thereby hastening the adoption of cloud technology and quicker harnessing of research results. An extension of IBM s globallyintegrated cloud delivery network that includes cloud computing data centres in Singapore, Germany, Canada and the United States; and 13 cloud labs, of which 7 are based in Asia Pacific, the lab provides access to key cloud technologies, deep process knowledge, and a broad portfolio of cloud solutions that IBM is unique in bringing together. It also makes available state-of-the-art IBM hardware and software infrastructure to familiarise clients and early adopters with cloud technologies and, in partnership with the lab, create technology demonstrations and build proofs of concepts/technologies. Through briefings and technology development partnerships, the lab also supports cloud adopters who are looking to deploy cloud technologies for new workloads and business scenarios. In the early stages of their cloud adoption roadmap, the lab can play the role of a subject matter expert, and provide the required guidance in taking their cloud mission forward. The lab also partners with external research institutes on conducting translational research in key cloud computing areas with a view to bridge gaps between existing technologies and new requirements from the industry. Areas of focus 1. Analytics in the Cloud 2. Secure Cloud Computing For more details, please contact Mr. Vikas Mathur, Program Director, IBM Singapore Cloud Lab (email: vikas. mathur@sg.ibm.com). 16 CLOUD COMPUTING IN SINGAPORE

ITSC Coordinating Task Force for Cloud Computing Standards In February 2011, the IT Standards Committee (ITSC) set up a Cloud Computing Standards Coordinating Task Force to address the industry demands for cloud computing standard and to lead as well as coordinate the cloud computing standardisation efforts across the Technical Committees in ITSC. The Task Force comprises industry partners, ITSC members, tertiary institutes and cloud user organisations. It works closely with the industry to develop relevant Singapore or international standards for Cloud Computing to facilitate Singapore companies adoption of cloud computing services. ITSC is one of the 11 Standards Committees under National Standardisation Programme administered by SPRING Singapore. It is an industry-led effort supported by SPRING Singapore and IDA Singapore and is made up of volunteer members from the industry. It is a neutral and open platform for interested industry and government parties to come together to agree on technical standards. ITSC promotes and facilitates the national infocomm standardisation programme and the participation of Singapore in international infocomm standardisation activities. ITSC fulfils its role by appointing the various technical committees and work groups to develop Singapore standards where no international or industry standards exist and/ or recommend the adoption of international standards as Singapore standards. The participation in local and international standardisation efforts are also done through the appointed technical committees and working groups. Areas of focus 1. Cloud Computing Security Standards 2. Cloud Computing Governance Standards 3. Cloud Computer Data Interoperability Standards For more details, please contact Ms Kong Pei Wee, ITSC Secretariat at kong_pei_wee@ida.gov.sg CLOUD COMPUTING IN SINGAPORE 17

Open Cirrus In July 2008, IDA became a centre of excellence (COE) for the Open Cirrus collaboration, in partnership with Yahoo!, Hewlett-Packard, and Intel, University of Illinois at Urbana- Champaign (USA), and Karlsruhe Institute of Technology (Germany). An objective of this joint effort is to establish a cloud that spans the COEs, such that R&D can be undertaken on the testbed. Each COE collaborates will provide non-sensitive and non-proprietary comments and input pertaining to the detailed site information, collaboration, research interests and issues. Open Cirrus aims to achieve the following goals: Foster systems-level research in cloud computing. Encourage new cloud computing applications and applications-level research. Collection of experimental datasets. Develop open-source stacks and APIs for the cloud. Three reasons the participating Open Cirrus sites are working together to provide a single federated testbed, as opposed to each site building and operating a separate cluster: Increased impact. Collaborating on a single larger effort provides us with greater impact than we could achieve individually. Validation through heterogeneity. The quality of software and services can be improved by testing in the different site environments, Shared innovation. We expect that pooling resources and collaborating on a larger testbed will improve efficiency because the sites will be sharing innovations. Areas of focus 1. Cloud computing 2. Hadoop Framework 3. Internet-scale data intensive applications For more details, please contact IDA - National Grid Office (IDA_Cloud@ida. gov.sg) 18 CLOUD COMPUTING IN SINGAPORE

SCS Cloud Computing and Virtualisation SIG Cloud Computing and Virtualisation are main the topics concerning the Infocomm industry according to many surveys, cloud computing touches upon all of the lives of people who design and deliver IT and importantly the growing s hundreds of millions of people that consume IT as services. The Special Interest Groups or SIGs are a vital part of the SCS organization and activities. Here, like-minded individuals are drawn together by a common interest in technology or skills development activity, can share experiences and ideas and also learn from industry experts to develop their contacts, technical knowledge and soft skills. The Cloud Computing and Virtualisation SIG members are mainly Infocomm professionals who share ideas and hold discussions about cloud computing among its members and industry peers. In a year the SIG members often make visits to key cloud provider companies learning journeys in order to acquire latest industry knowledge. Often professional members of our group are called upon to make presentations or contributions in support of government programs and supporting higher education establishments, many of our members enjoy sharing knowledge as part of their membership value. Membership to the Cloud Computing SIG is free to all members of SCS, if you like to join us please register with our group on the SCS website under the Special Interest Group section and be part of Singapore s journey into the clouds. Martin Yates SIG Chairman Alastair Welsh SIG Cloud Evangelist Donald Tan SIG Deputy Chairman and Secretary http://www.scs.org.sg/cloud_reg. php Singapore Computer Society 53/53A Neil Road Singapore 088891 CLOUD COMPUTING IN SINGAPORE 19

SiTF-NYP Cloud Enablement Centre The SiTF-NYP Cloud Enablement Centre (CEC) aims to foster adoption of Cloud Computing technology in the enterprise, especially among Small and Mediumsized Enterprises for improved productivity, increased revenue and value-add to the business. It achieves this by showcasing Cloud Computing solutions and organising regular topical workshops in the following areas: Cloud Pillars Cloud Applications Cloud Platforms Cloud Infrastructure Cloud Enablement Providers Type of Companies Software as a Service Software plus Services Security as a Service Platform as a Service Infrastructure as a Service Computer Hardware System Integrators Business Consultants For more details, please contact: Ms. Jacqueline Khoo, Manager Industry Alliance, SiTF Cloud Computing Chapter (email: jacquie.khoo@sitf.or.sg). 20 CLOUD COMPUTING IN SINGAPORE

SiTF Cloud Computing Chapter Singapore Infocomm Technology Federation (SiTF) is Singapore s premier infocomm industry association. It brings together some 400 corporate members ranging from MNCs to local companies. The federation s key charter is to act as the Voice of Singapore ICT industry; help our members in market creation in both local and overseas market; and promote ICT technology and innovation. There are nine chapters under SiTF include: Best Sourcing, Digital Media, egovernment, elearning, GreenIT, Security & Governance, Singapore Enterprise, Cloud Computing, and Wireless. SiTF also manages Infocomm Solutions Centre (ISC) in China (Shanghai and Hangzhou) to give local infocomm companies a foothold into China. The Cloud Computing Chapter aims to address the key issues in moving Cloud Computing to the next level of adoption by the industry and businesses; and serve as the voice of industry for this dynamic area. The chapter achieves this through the SiTF-NYP Cloud Enablement Centre (CEC) and its regular awareness and networking events. These initiatives bring together like-minded enterprises, solution providers and government agencies to share their experiences in cloud computing implementation; and serves as a business development platform for SiTF members. The Chapter also organises events such as Vertical s Day and Cloud Practitioner s Day to educate the industry. For more details, please contact: Ms. Jacqueline Khoo, Manager Industry Alliance, SiTF Cloud Computing Chapter (email: jacquie.khoo@sitf. or.sg). Cloud Computing Chapter Vertical s Day - Cloud Chapter Committee with the panel of speakers Cloud Practitioner s Day - The committee and speakers CLOUD COMPUTING IN SINGAPORE 21

Singapore Cloud Forum The Singapore Grid Forum (SGF) was officially launched on 8 June 2007 at GridAsia 2007. SGF was formed to promote the growth and development of grid computing in Singapore and to foster closer ties with other Grid associations around the world. The Singapore Cloud Forum started as an online discussion group in LINKEDIN in December 2010. It quickly grew to 100 plus members within the first few months. Given the synergy between the two bodies, the leadership teams agreed to combine respective strengths and experiences to serve the cloud computing community. Going forward, SCF welcomes both users and vendors in cloud computing industry to join us to bring cloud computing forward with the following objectives: To promote the growth and development of cloud computing and its related subjects through partnerships with the industry, the scientific and research community, and professionals; To organize training workshops for end users such as ISVs and start-ups on how to leverage on cloud computing to lower their operating costs; and To foster close links with other bodies with similar aims. SCF hopes to engage the community of cloud computing users including enterprise users, vendors, the scientific and research community as well as regulators. This is reflected in the leadership team which hopes to represent as many interests and diverse talents in this area. The Executive Committee comprises: President - KK Lim (Nanyang Polytechnic) Vice President - Wong Onn Chee (Resolvo Systems) Honorary Treasurer - Laurence Liew (1degreenorth) Honorary Treasurer - Dr. Althea Liang (Hewlett-Packard) Council Members Dr. Terence Hung (Institute of High Performance Computing, A*STAR) Prof. Lawrence Wong (Interactive & Digital Media Institute, NUS) Lim Chinn Hwa (Aksaas) Freddy Tan (Microsoft) Martin Khoo (IDA) Cecil Su (Grant Thornton) Immediate Past President - Tan Tong Hai (StarHub) For more detail, please contact info@ cloud.org.sg 22 CLOUD COMPUTING IN SINGAPORE

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Employment agencies tap on cloud service to enhance business operations A sector-wide service called INTEGRA enables employment agencies to leverage on cloud computing to address operational, productivity and business control issues, without having to grapple with the costs and expertise required of a traditional ICT deployment. ORGANISATION Association of Employment Agencies Singapore (AEAS) INDUSTRY Human Resource CHALLENGE Employment agencies face barriers such as cost constraints and lack of expertise when it comes to investing in ICT solutions that will help them address business challenges such as lack of business control, low productivity SOLUTION AEAS worked with software vendor Ordixa and the AkSaaS Incubation Centre to develop INTEGRA, an Employment Agency Sales Order Management System that is delivered using the Software-as-a-Service model. This allows employment agencies to use ICT to address their business challenges without having to deal with the issues associated with traditional ICT deployment. BENEFITS Significant cost savings Maintenance-free Highly flexible and scalable The Challenge While the employment industry is experiencing good growth, many agencies face challenges in managing their business operations. According to Ms Shirley Ng, President of the Association of Employment Agencies (Singapore) (AEAS), these challenges include inefficient operations with manual administrative tasks such as form filling and application submission; a lack of technology solutions to help improve service turnaround time; the lack of a centralised database management system and the lack of marketing avenues to promote their business and services. These challenges have hampered the growth of our local employment agencies and restricted their business growth potential, said Ms Ng. The Solution To address these challenges, AEAS stepped up to the plate in 2008 as industry sponsor of a sector-wide initiative to develop a cloud service called INTEGRA. Delivered using the Software-as-a-Service model, INTEGRA is an Employment Agency Portal that enables the agencies to reap the benefits of ICT adoption without having to invest a hefty sum in deploying their own ICT systems. Instead, agencies can 24 CLOUD COMPUTING IN SINGAPORE

subscribe to the service, and scale their subscription depending on their business needs. To develop INTEGRA, AEAS worked with software vendor Ordixa and 10 pilot employment agencies, with the support of SPRING Singapore, the Infocomm Development Authority of Singapore and the Ministry of Manpower. INTEGRA automates the entire sales fulfilment cycle within the typical 24-month service agreement. The service is delivered over a cloud infrastructure provided by Alatum. After a successful pilot involving JPB International Pte Ltd, Jack Focus Pte Ltd, Nostra Manpower Services Pte Ltd, Cobb Douglas Pte Ltd, Hung Chau Pte Ltd, Telstar Pte Ltd, SPNA Pte Ltd, Advance Link Pte Ltd, People s Employment Agency Pte Ltd and Aeranda Pte Ltd, INTEGRA was made commercially available was made available in July 2010 to more than 700 agencies in Singapore. INTEGRA solves many of the business challenges faced by employment agencies by standardising and enforcing business processes and making reports available in real-time over the Internet. The EA Portal is able to record the recruitment process from the selection of the foreign domestic worker (FDW) till after the arrival of the FDW in Singapore. For example, we can check whether the passport of the FDW is ready and the results of medical examination, said Ms Winnie Wang, Overseas Recruitment Senior Advisor with Advance Link International Pte Ltd, one of the pilot agencies involved. The solution also incorporates best practices and enables FDW and sales administration tasks to be handled centrally, allowing these operations to be replicated quickly across branches and ensuring better business control. The Benefits INTEGRA delivers business benefits without saddling the employment agencies with the issues often associated with a traditional onpremise ICT deployment. As a cloud service, its advantages include: Significant cost savings Subscription to a cloud service enables the agencies to enjoy the benefits of ICT at just 40 per cent the total cost of ownership (TCO) of implementing their own ICT system. AEAS estimated that for an inhouse system, the up-front costs involved in system development and enhancement as well as hosting and maintenance costs over three years could add up to about $104,000. In comparison, subscription to the INTEGRA cloud service, for a typical large-sized agency with four branches and 20 users, will work out to about $40,320. For smaller employment agencies with no branches and two CLOUD COMPUTING IN SINGAPORE 25

to 10 users each, we reckon that this segment will not consider the hefty investment outlay of $100,000 under normal circumstances. As such their TCO savings would be substantial, said Ms Ng. Maintenance-free By subscribing to a cloud service, an agency does not have to worry about recruiting ICT expertise to maintain the software. All software updates are managed by Ordixa, and there are no patches for customers to download and install. This enables employment agencies to focus on their core business instead of having to address ICT issues. Highly flexible and scalable INTEGRA taps on a cloud infrastructure to ensure that ICT resources can scale easily and quickly to meet fluctuating business demands. This eliminates the need for the employment agencies to go through the traditional ICT procurement and deployment process to add hardware, software or bandwidth as the user base grows, and makes ICT resources available on tap to meet growing business needs. 26 CLOUD COMPUTING IN SINGAPORE

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Cloud-based Collaboration Enables Limitless Opportunities for Educators The Ministry of Education (MOE) in Singapore directs the formulation and implementation of education policies within Singapore. The MOE governs the development and administration of government and governmentaided schools and educational institutes, including registration of private institutions. It employs over 30,000 teachers in more than 350 schools in Singapore. ORGANISATION Ministry of Education INDUSTRY Education and Learning CHALLENGE Limitation of email capacity, inability to cope with increased usage and lack of collaborative tools brought about ineffective use of public school communication systems. SOLUTION To future-proof scalability and to further harness the potential of evolving Web tools, the MOE migrated the public school email system to the cloud environment. This allows for integration of online collaborative tools in real-time and to greater efficiency as well as scale to more users seamlessly. BENEFITS Greater email functionalities and work tools Collaborative Platform Greater teacher-student interaction Scalability and flexibility The Challenge Innovative Web 2.0 tools have provided users with email account capacity beyond 2GB for some years now, but users of the Ministry of Education s (MOE) incumbent email system had to contend with just 100MB. It allowed only simple email communication, and did not include work tools such as a calendar function. The previous system was not easily scalable. Hence, it was not able to cope with the increased usage and demand which resulted in numerous incidents of unplanned downtime. This frustrated users and led to dissatisfaction with the email service. The Solution We launched a Web 2.0 messaging system because we believe there is an urgent need for a resilient and scalable system to be ready in case of emergency when the messaging system becomes a critical component among teachers to interact and collaborate, said Mr Lim Teck Soon, IT Director at the MOE. Under the direction of this vision and with the objective of employing a scalable and future-proof technology for users, the MOE IT team evaluated and found cloud- CLOUD COMPUTING IN SINGAPORE 29

based applications most suited to the task. The team realised that the cloud platform was able to facilitate the widest range of compatible platforms and mobile devices, enabled collaboration on new projects and sharing of information quickly and easily. Collaborating with Google and NCS Pte Ltd, the MOE set out to implement icon, a Google Apps for Education. The decision by the MOE to adopt the open standard cloud computing platform is recognised as a pioneering decision, MOE being the first in Asia to provide such tools to all teachers in a public school system. MOE is taking a leadership position within the Southeast Asian government and enterprise sector by embracing the full power of the Web. First, by significantly reducing IT infrastructure costs by deploying a proven, reliable and secure cloud computing solution for the education sector. More importantly, providing teachers with easy-to-use yet powerful online communications and collaboration tools to enhance the teaching and learning environment in schools across the nation, said Ms Tan Bee-Loon, Head of Enterprise at Google Southeast Asia. The Benefits User Benefits Key benefits of the new cloud-based system include increased email disk space (up to 7GB) and better accompanying email work tools such as calendaring and an improved address book. Collaborative Platform As a collaborative platform, the Google Apps for Education offers instant messaging, blog tools, wiki workspaces and a customised message board. These tools facilitate greater interaction amongst teachers as well as enable timely information to be disseminated to educators within the MOE environment. Greater Teacher-Student Interaction Cloud-based workspaces also allow for online interaction between teachers and students on projects or school work. The cloud platform enables MOE to scale up on capacity quickly, collaborate on new projects, and share information quickly and easily. 30 CLOUD COMPUTING IN SINGAPORE

Screen capture of icon interactive platform Scalability and Massive Cost Savings The Google Apps for Education is built on a distributed cloud computing platform, which allows for scalability and the robustness to cater for unforeseen increases in usage and future system upgrades. With a cloudbased platform, these are possible without the need to re-engineer the system infrastructure. The cloud-based system will also allow regular upgrades to the architecture with improved or new features, at no additional cost to the MOE. Success The MOE started the project with the objective to migrate a targeted 34,000 users; but the project has proven to be so successful that the cloud-based infrastructure now caters for more than 40,000 email users, including users such as the schools administrative staff as well as school leaders and selected HQ users who frequently collaborate with schools. CLOUD COMPUTING IN SINGAPORE 31

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Singapore s Ministry of Manpower Heightens Productivity Levels with Cloud Services The Ministry of Manpower s (MOM) mission is to achieve a globally competitive workforce and great workplace, for a cohesive society and a secure economic future for all Singaporeans. MOM strives to sustain Singapore s long-term economic competitiveness through enlarging the talent pool, managing the entry, stay and exit of foreign guest workers, and promoting progressive and motivational people-management practices. To keep abreast of workforce trends and address evolving industry needs, MOM runs a series of dipstick surveys to ensure that emergent issues are quickly highlighted and addressed. ORGANISATION Ministry of Manpower INDUSTRY Government CHALLENGE MOM needed to put in place a series of dipstick surveys to complement existing national surveys to keep pace with industry developments. The organisation needed a solution which would be able to accommodate evolving needs while minimising investment and development costs on survey platforms. SOLUTION MOM leveraged on a software-asa-service survey platform to gather industry intelligence. BENEFITS Increased efficiency Scalability Speed of scalability Secure Centralised database Cost-effectiveness Singapore s workforce is consistently ranked among the best in the world. A well-trained and high-quality workforce is one of the key reasons why Singapore continues to be successful in attracting long-term investments. In order to continue attracting, nurturing and managing a high-quality workforce, the Ministry of Manpower (MOM) conducts regular surveys as part of its efforts to understand evolving workforce trends. With the proliferation of home-based and workplace computing, many respondents prefer a simple, anytime-access to survey participation. The Challenge MOM comprehensively collects data on employment, unemployment and other labour market indicators through national surveys. However, to complement the information gathered from national surveys and other sources, MOM also conducts dipstick surveys, which can provide forward looking, quick sensing of industry developments (e.g. business and hiring expectations) with a short turnaround time. CLOUD COMPUTING IN SINGAPORE 33

These dipstick surveys must be based on a platform which is scalable, secure, reliable and yet easy to administer. MOM did not have such capabilities or the in-house expertise and began a search for a solution which could meet its needs. MOM s Need for a Viable Solution The team at MOM s Labour Market Analysis Unit (LMAU) began searching for a viable and effective polling module, which would provide the flexibility to scale up or down, according to the needs of each sensing effort. The proposed software application must be easily integrated into existing feedback processes and systems. The survey service also had to be delivered in a secure and resource-efficient hosted environment. The MOM team looked to Jusfeedback s cloud-based application as a possible solution, testing the service provider s enterprise survey and feedback management application. Jusfeedback s application uses the software-as-a-service (SaaS) model. And as each sensing effort could have different objectives, the service provider also proposed solutions which provide MOM with the ability Respondents have ease of access to MOM s online surveys. Photo Source: www.mom.gov.sg 34 CLOUD COMPUTING IN SINGAPORE

to create questionnaires in a fussfree, short time period, manage the survey invitation list, the process of result collection and generate data, charts for analysis. With this application, such tasks were automated and accomplished with minimum manpower intervention, raising productivity and the level of efficiency significantly. The Benefits Cost Savings With the SaaS model, the MOM team chose a usage-based subscription model. This omitted the need for MOM to invest in costly software and IT infrastructure which will be subject to depreciation. Scalability and Flexibility Aside from cost savings, the scalability of the cloud-based application gives MOM the flexibility to conduct survey from small sample groups of tens to as many as thousands quickly and efficiently. Increase in Productivity Level Another clear benefit was the increased level of productivity. With this cloud-based application, MOM saved significant time on the evaluation, purchase, and maintenance (including updating) of software, managing and awarding projects to IT vendors, or training MOM officers to operate complex systems. The cloud-based survey platform is an effective tool to help MOM gather industry intelligence within a short turnaround timeframe, without costly investments in IT infrastructure and additional manpower, says Mr. Tan Ko We, project leader. CLOUD COMPUTING IN SINGAPORE 35

SaaS enables SAFRA Radio to enhance email management SAFRA Radio has two stations Power98 FM which plays popular hits and provides the latest entertainment news in English, and 883Jia FM which is the only bilingual station in Singapore. SAFRA Radio uses email as a method of communication with its listeners as well as clients. However, managing the huge volume of email can be a time-consuming and resource-intensive affair. To resolve this, SAFRA Radio subscribes to TrustSphere BoxSentry s RealMail service, which is delivered over Alatum s infocomm infrastructure. The Challenge ORGANISATION SAFRA Radio INDUSTRY Digital Media and Entertainment CHALLENGE Email is critical at SAFRA Radio as it is a key channel for the station to communicate with its listeners and clients. However, managing the large volume of email can be time-consuming and very resourceintensive. SOLUTION To address these challenges, SAFRA Radio began using TrustSphere BoxSentry s RealMail service, which is delivered over Alatum s cloud infrastructure. The Software-as-a- Service helps eliminate the overheads involved in managing complex email security threats and ever-increasing volumes of spam. BENEFITS Massive cost savings Greater Flexibility Improved efficiency Seamless upgrades As SAFRA Radio does not actually accept online transaction, email is critical as it is a key channel for the station to communicate with its listeners and clients. However, managing the large volume of email can be time-consuming and very resource-intensive. On top of this, running an in-house email system meant that SAFRA Radio had to contend with the depreciation of hardware and the need for constant software upgrades. These issues, together with increasing manpower costs, prompted the organisation to look for an alternative email solution. The process of recovering emails was manual, inefficient and mundane, said Mr Don Tan, Manager (Technical Department) with SAFRA Radio. The Solution In 2009, SAFRA Radio came across RealMail, a Software-as-a-Service (SaaS) offered by independent software vendor TrustSphere BoxSentry. An email security solution 36 CLOUD COMPUTING IN SINGAPORE

Cloud services also have the benefit of scaling up quickly should SAFRA Radio need to cater to more email users within a short timeframe. In comparison, buying its own software would entail having to go through an acquisition process for additional licences, and spending time to set up and install additional email clients. based on sender authentication, RealMail eliminates the overheads involved in managing complex email security threats and ever-increasing volumes of spam. It also addresses the issue of legitimate emails being blocked and filtered out. The RealMail service is delivered via Alatum, a collaboration between SingTel and Hewlett Packard, to provide commercial cloud services to business enterprises and public sector agencies. The Benefits Massive cost savings As RealMail is subscription-based, there is no recurring annual software licence fee. Furthermore, by using cloud services, there is no need for SAFRA Radio to manage its own infocomm infrastructure, resulting in lower costs for hardware, software and manpower. Based on a three-year cost estimate, SAFRA Radio stands to save more than 80 per cent in costs through the use of SaaS compared to setting up its own infocomm infrastructure to run its email system. Greater flexibility Cloud services also have the flexibility of scaling up quickly should SAFRA Radio need to cater to more email users within a short timeframe. In comparison, buying its own software would entail having to go through an acquisition process for additional licences, and spending time to set up and install additional email clients. Improved efficiency The RealMail service helps SAFRA Radio to manage its emails without having to set aside manpower resources to handle this resourceintensive task, which enables faster communication between SAFRA Radio and its clients and listeners. With the significant reduction in lost or undelivered emails, the use of SaaS has helped SAFRA Radio to become more efficient and to stem any revenue loss due to missing correspondence with customers. Seamless upgrade As a SaaS, all RealMail updates are managed by TrustSphere BoxSentry. There are no patches for customers to download and install. The service also taps on the cloud infrastructure to ensure availability and to make sure that infocomm resources can scale to meet the demands of fluctuating email volumes. This eliminates the need for SAFRA Radio to add hardware, software or bandwidth as the user base grows. CLOUD COMPUTING IN SINGAPORE 37

Singapore 2010 Reaches New Heights with Cloud Platform Singapore hosted the first Youth Olympic Games (YOG) in August 2010. The event welcomed more than 400,000 visitors, including an estimated 5,000 athletes and officials, 1,700 media representatives, and 300,000 volunteers and spectators. ORGANISATION The Singapore 2010 Youth Olympic Games Organising Committee INDUSTRY Sport CHALLENGE Given that it was the inaugural Youth Olympic Games which had an immovable timeline, there was a critical need to put in place the direction, processes and options for scalability either way at little or no additional cost, while maintaining systems performance and good user experience. SOLUTION For the inaugural Youth Olympic Games, the cloud platform was used in a variety of ways to cater to initially unknown levels of usage. In order to meet unknown needs that may require scaling up or out in a short period of time and faced with a limited budget, the cloud platform proved to be a perfect solution. BENEFITS Scalability Speed of scalability Secure Cost-effective To provide the best experience to athletes and visitors, the Singapore Youth Olympic Games Organising Committee (SYOGOC) put in place always-on access to related information, through various infocomm channels. The Singapore 2010 YOG Singapore hosted the world s first YOG in August 2010, and the successful event raised global interest in the games happenings. For example, the event was covered by more than 1,700 international media, including 160 broadcasters. To provide timely information and facilitate interaction among athletes, volunteers and spectators, the SYOGOC set up the Singapore2010.sg Web site and other electronic information channels to meet global interest and needs. The Challenges Given that it was the inaugural YOG, there were no references to shorten the learning curve. The scope and scale of systems in place were the result of a highly co-operative effort between the SYOGOC and the International Olympic Committee (IOC). The SYOGOC had to quickly adopt technologies used in multi-sport multi-venue events and work closely with functional areas to define the requirements. In addition, the SYOGOC and 38 CLOUD COMPUTING IN SINGAPORE

the IOC also brought together mutual expectations of all stakeholders. Even with an immovable timeline, the SYOGOC had to ensure that the budget ceilings were adhered to, and sought technologies which enabled scalability up or out at little or no additional cost. User estimates had to be taken into consideration, for the Singapore2010 Odyssey 3D virtual world platform. An estimated peak number of concurrent users could only be derived from similar platforms such as Second Life to help with the planning process. Measures to speedily scale the infrastructure were critical in managing systems performance and user experience. Singapore2010.sg Web site Important event information channels a shorter preparation period of 2.5 years, as compared to other host cities (approximately 5 years), for a similar event. Hence stringent requirements for the technical setup needed to be met fast. The Solution To the SYOGOC, a cloud-based platform would be the best solution: fast, cost-effective, robust and highly scalable. A cloud-based infrastructure was also chosen due to the low setup cost. Another key consideration was that the SYOGOC would be dissolved after the YOG, and a cloud-based infrastructure eliminates the need to manage hardware inventory post- YOG. Security measures were also put in place to ensure information accuracy and availability. Exclusive use of the data servers was provided by the cloud service provider Alatum. Given the pioneering status of the YOG, the event would be frequently searched for online and monitored by a wide global audience. Hence the official Singapore2010.sg Web site and related sites such as www. whyohgee.sg--would be important information channels during the Games. Overcoming Obstacles The SYOGOC had to overcome challenges fast. First, there were no indicative levels of usage to prepare for due to the fact that this is the first YOG. Second, Singapore had (Above) The Singapore2010.sg Web site CLOUD COMPUTING IN SINGAPORE 39

Digital Concierge for Singapore 2010 Anytime, Anywhere Personalised Information The Digital Concierge for Singapore 2010 used during the YOG stemmed from an initial key programme in Singapore s 10-year Intelligent Nation Masterplan. During the Games, the athletes and officials were provided with a customised Samsung smart phone loaded with the Digital Concierge for Singapore 2010. The application gave access to timely and personalised cloudhosted information such as Youth Olympic Village information, competition schedules and results, access to social networks, weather and direct dialling to hotlines. To cater to the youthful crowd at the Singapore 2010, the Digital Concierge was designed to enable the sharing of digital media content, easy posting of status updates or uploading of photos and to social networks such as Flickr, Facebook and Twitter, as well as various Singapore 2010 related sites. Singapore 2010 Odyssey: Virtual World for Education and Youth Engagement The Singapore 2010 Odyssey (www.singapore2010.sg/o) is the first 3D virtual world based on an Olympic event. It presented an immersive virtual experience of the Singapore 2010 for the global audience, and combined sports, games, education and social networking. It offers youths from various countries an opportunity to interact virtually and engage in activities based on the Olympic values, ahead of the Games in August 2010. The Odyssey project team engaged cloud service provider, ngrid to host the virtual world. This allowed organisers to subscribe to server, storage and network resources on a utility model. Scalability A robust hosting infrastructure with the capability to handle a variable number of concurrent users by scaling the infrastructure up or down rapidly is required. The cloud infrastructure by ngrid was used to support an initial load of 1,000 concurrent users. The infrastructure was scaled up to support 2,000 concurrent users based on demands 40 CLOUD COMPUTING IN SINGAPORE

throughout the duration of the Games, and scaled down to 1,000 users thereafter. As the resources are pay-per-use, this assured cost effectiveness. Cost Savings By leveraging on cloud service providers and adopting the pay-peruse model, the SYOGOC achieved 50% cost savings by avoiding the high up-front investments in purchase of servers and network equipment, recurrent costs from managing the infrastructure and inefficient use of resources during non-peak periods associated with traditional ICT provisioning models. Alatum s virtual data centre services allowed the games organisers to avoid heavy upfront investments in ICT infrastructure and maintenance costs, while improving productivity and streamlining business operations. The operations were run in a highly efficient secured and reliable framework to support the missioncritical applications and services required during the Games, said Bill Chang, executive vice president of SingTel s Business Group. Game and Pass Management Systems The SYOGOC expected an estimated 500,000 spectators to attend 201 medal competitions held at 18 competition venues. In order to ensure efficiency in operations, accuracy in location information and easy access to timely competition results, cloud services were used to manage infrastructures such as: the Games Management System, the Information Diffusion System; and the Timing, Scoring and Results System. Scalability of Games Management Systems As with the other YOG-related services, the needs hovered around the period of the event, and had to be cost-effective while scalable. Cloud service provider Alatum hosted the systems on the data centre utilitybased services in three locations: a primary data centre, secondary data centre and an integration test lab. This ensured secured virtual data centre services to drive key applications such as games and results management, management of location passes, related Internet applications and email services, as well as web hosting. Benefits The Singapore 2010 Youth Olympic Games was the most complex IT project for a sporting event ever undertaken in Singapore to date, said Lim Bee Kwan SYOGC s director of technology. It was essential for us to work with trusted and experienced partners such as SingTel, to ensure smooth operations and success for all competition events. CLOUD COMPUTING IN SINGAPORE 41

SimplyIT.................................................................................................. Technology Partners: - Your Trusted Hybrid-Cloud Service Provider for SMBs Call CommGate at +65 6298-8466 and quote "Cloud-Booklet" to get 3-months FREE Subscription when you sign-up!* * Terms & Conditions apply. www.commgate.net 42 CLOUD COMPUTING IN SINGAPORE

CHIJ St. Nicholas Girls School pilots EnVision to support its teaching and learning A top autonomous school with an enrolment of close to 1,600 students in the secondary section, CHIJ St. Nicholas Girls School has excelled in providing the students with an all-round education since it was founded in 1933. In 2010, the Infocomm Development Authority of Singapore (IDA) approached the school to conduct a pilot of a video sharing service and assess if the service helps to support the learning experience of the students. EnVi sion, the video hosting and streaming service made available by the Singapore government for all its agencies, seeks to enable the school to use videos to support teaching and learning in the school while allowing secure sharing of video clips which is made possible through the built-in digital rights management features. ORGANISATION CHIJ St. Nicholas Girls School INDUSTRY Education and Learning CHALLENGE The school was interested to explore a user-friendly and cost-effective way to use videos for teaching and learning purposes while maintaining control of digital rights management over the contents of these videos. SOLUTION The school pilots EnVision service to support smooth delivery of videos that are coupled with ad vanced digital rights management features. BENEFITS User-friendliness Cost and time savings Digital rights management feature The Challenge As a school leading the use of educational technology, CHIJ St. Nicholas Girls School uses video sharing service to support the students learning. Video service is a medium that school chil dren are familiar with as they are wellconnected to Singa pore s fast broadband networks either at home or in school. However, the school is not comfortable with simply choosing any public video services that may seem easy to use but are not able to provide the features that it requires. These features include control over the rights of the content of the videos that are uploaded (e.g. student projects) and ease of uploading of videos by teachers and students. More importantly, the school was looking at a vid eo service that could scale with usage (i.e. a large group of students should CLOUD COMPUTING IN SINGAPORE 43

be able to view a vid eo smoothly at the same time without any technical glitches). The Solution Fortunately, CHIJ St. Nicholas Girls School does not have to re-invent the wheel or spend a fortune to obtain what it requires. The solution: to tap on a cloud-based video streaming service that the Singapore government makes available to its agencies. Called EnVision, this video streaming service combines the ease of use associated with popular video sharing sites with features that enable users to control the copyright and distribution of content. It also comes in a pay-peruse model, hence, users would not have to fork out enormous sums of money upfront for the purchase of video servers or subscription to highbandwidth Internet links that they may not fully utilise. Most importantly, EnVision provides the re quired bandwidth even for peak concurrencies during video streaming. The video service piloted by CHIJ St. Nicholas Girls School is delivered by video streaming provider Evvo Media, which partners Akamai and Alatum to provide the content delivery network services and cloud service for video hosting and streaming respectively. The other video streaming provider is 44 CLOUD COMPUTING IN SINGAPORE

ServTouch, which partners e-cop and ngrid to provide the information security services and cloud service for video hosting and streaming respectively. To use EnVision, authorised users in CHIJ St. Nicholas Girls School would upload videos into the cloud or onto EnVision s servers. These videos are streamed to target viewers. Teacher Leow See Yong, who is also one of the teachers-in-charge of the school s Infocomm Club, shares that the two key features he considers when deciding on the service to use are ease of use and sim plicity in maintenance. For a start, only teachers would be empowered to upload videos, though in future, students would be given the rights too. It is definitely cheaper than setting up everything yourself, said Mr Jack Wong, Evvo Media, EnVi sion service provider to CHIJ St. Nicholas Girls School. Mr Wong estimated that a school could pay less than $100 a month to host some 2,000 YouTube-quality videos. The cost includes the fee for hosting and streaming of the videos. Compared to the minimum sum of $500 to $600 a month that an organisation would have to pay a webhosting company to stream the videos, usu ally without any guaranteed bandwidth, it is clear that EnVision offers better value for the same service. A similar service from Evvo Media is used by the Singapore government s Ministry of Trans port. According to its IT project manager Adrian Wong: The service provided is efficient and cost-effective. The pay-per-view model also makes it attractive. The Benefits The benefits of EnVision are clearest to organisations that require the robustness of a vid eo distribution site without having to worry about main tenance or expensive upfront costs (i.e. no upfront commitment to storage and bandwidth). For CHIJ St. Nicholas Girls School, the system offers a smooth video service to all students. CLOUD COMPUTING IN SINGAPORE 45

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UniSIM cuts costs by using Storage-as-a-Service solution Established in 2005, SIM University (UniSIM) is Singapore s first privatelyfunded university dedicated to working adults, offering working professionals an array of undergraduate and postgraduate studies in a wide range of disciplines. Offering over 40 academic programmes, UniSIM focuses on providing working professionals with the opportunity to enhance their skills and acquire higher educational qualifications while balancing their careers and personal commitments. In 2009, UniSIM decided to archive its Blackboard Learning Management System (LMS) application data used by both students and faculty for online discussions on a remote site instead of buying new servers for its data centre to handle the additional load as the university grew. The project, which saw its applications archived remotely via a fast SingAREN (Singapore Advanced Research and Education Network) link, not only frees up space on its existing servers but is extremely effective in securing its data. ORGANISATION SIM University INDUSTRY Education and Learning CHALLENGE UniSIM needed to optimise its archival storage capacity, given the growing number of disciplines offered and students it admitted. SOLUTION UniSIM decided to use Storage-as-a- Service solutions delivered over the fast SingAREN network BENEFITS Savings in manpower and cost. Ability to scale up storage needs on the fly The Challenge Like many organisations that grow over time, the amount of data that UniSIM accumulates increases substantially each year as it takes in more students and offers more courses. The original infocomm solution adopted was to simply buy more servers to handle the additional load. It was a costly exercise as old servers were replaced or decommissioned when applications were no longer in use. By backing up to tapes, the university also had to get people to collect the media and store them somewhere safe. If a recovery is needed, there was a need to locate the right tape and plug the tape into the storage system to find the required data. CLOUD COMPUTING IN SINGAPORE 47

Facing such a challenge, the university decided in April 2009 to find a permanent solution that could simply scale up according to demand, and would also be cost-effective in the long run. Mr Gary Teo, Director of UniSIM s Campus IT Services department, recalled that cost and manpower savings were topmost in mind. Reducing administrative work, ease of use and lower operating cost no longer requiring the use of tapes for backup were the main considerations, he said. The Solution UniSIM started working with PTC System in May 2009 on a proof of concept (POC) for a remote archival system operated on a utility price model. This would tap on SingAREN, Singapore s high-speed network used by academic and research institutes. For efficiency - with an average throughput of 30Mbps - backup jobs would be batched and run during off-peak hours. Fully automated, this system would require minimum intervention by any UniSIM staff. Initially, there was concern regarding the throughput over the network, but the POC showed that this was adequate, said Mr Yee Rok Seng, account manager at PTC System. His company has over 10TB of storage for customers to scale up usage dynamically. After testing the system for two months, UniSIM was satisfied with the results and decided to subscribe to PTC System s Storage-as-a-Service solution. The Benefits By using Storage-as-a-Service solutions, instead of buying and running its own hardware, an organisation such as UniSIM can save significant costs over three years. There is also the benefit of being able to scale up storage fast a crucial factor for a growing university such as UniSIM. Through using Storage-as-a-Service for data archival, UniSIM can increase its data usage on the fly instead of worrying about an endless cycle of sourcing for hardware, making sure there is space in the data centre and ensuring everything runs well together. This way, the time and dollars saved on manpower can be put to better use. Reflecting on the decision, UniSIM s Mr Teo said: The initial setup may require some effort, however, when the processes have been established, the backup services are reliable and efficient. 48 CLOUD COMPUTING IN SINGAPORE

Indeed, the storage utility model has been so successful that UniSIM has plans for putting future applications on the Net. Said Mr Teo: As UniSIM progresses into the e-learning arena, there will be a need to provide more online services. One of these could be the deployment of customized software applications over the Internet to our students. Such software could be hosted somewhere in the Net for easy access to authorised users, he added. Cost comparison Cost components Cost (S$) Remarks Hardware cost Grid Cloud Services (Storage-as-a-Service) Total 12,000 Software cost 70,000 Storage cost 14,000 Co-location & Power 7,200 Manpower expenses (technical support) 43,200 Purchase Own Infocomm Resources 146,400 Purchase Cloud Services 7,200 7,200 Purchase of two servers including operating system and maintenance Purchase of software Storage and maintenance fee Co-location and power cost for 2 servers Pricing for storage resources includes usage of SINGAREN shared bandwidth Saving of S$139,200 *Based on estimates by National Grid Office, with inputs from UniSIM and PTC System. CLOUD COMPUTING IN SINGAPORE 49

Embark on a Journey to PRIVATE CLOUD Optimize your IT Infrastructure with the Power of Cloud Computing Private cloud computing is about building a shared computing infrastructure from virtual and physical resources to optimize existing or new IT assets. Dynamic resource optimization using cloud technology forms the basis of a next generation data center strategy. Organisations find this computing architecture economically desirable, pragmatic and cost effective. Transforming your IT infrastructure to a private cloud will enable you to: Improve operational efficiency and no upfront investment Benefit from scalable, on demand IT resources Gain control of your virtualized environments S & I helps companies in developing cloud strategy and our approach is based on Infrastructure as a Service (IaaS). We provide migration to cloud, private cloud planning, design and implementation that offers the fastest path that best meet your cloud computing needs. If you have a consolidated, virtualized and automated IT environment or are looking to build one, your journey to the private cloud begins right here. To learn more, call +65 6319 4888, email marketing@si-asia.com or visit www.si-asia.com 50 CLOUD COMPUTING IN SINGAPORE

National Library Board tackles Web archiving project with use of grid services The National Library Board (NLB) oversees both the National Library as well as the Public Libraries in Singapore. Its mission is to provide a trusted, accessible and globally-connected library and information service through the National Library and a comprehensive network of Public Libraries. Also under its management are one community children s library, and 17 libraries belonging to government agencies, schools and institutions. Through its innovative use of technology and collaboration with strategic partners, NLB ensures that library users have access to a rich array of information services and resources that are convenient, accessible and relevant. ORGANISATION National Library Board INDUSTRY Government CHALLENGE The National Library Board s Web Archive Singapore (WAS) project requires the extensive use of IT resources to crawl through, harvest and index.sg websites of national and historical significance. SOLUTION NLB has decided to make use of national grid computing resources for WAS, which they have found to be able to greatly reduce the time taken for web crawling and costs. In 2006, NLB embarked on an extensive project to archive.sg websites of national and historical significance. NLB s objective of archiving Singapore-related websites is to create a collection of websites reflecting various aspects of Singapore s life and heritage. Through the use of the web as a tool for social communication and interaction, it could encourage a sense of community, national identity and rootedness among Singaporeans. BENEFITS Cost savings Scalability Time savings CLOUD COMPUTING IN SINGAPORE 51

From the Information and Communications Technology (ICT) perspective, the Web Archive Singapore (WAS) project would be very resourceintensive, involving the heavy use of compute, storage and bandwidth resources to crawl and index the huge number of websites involved. The traditional ICT provisioning model, where servers are purchased on a per-application or functional basis would not be a tenable option because of the high up-front costs involved, recurrent costs and inefficient use of resources. Instead, NLB decided to leverage on grid services to meet its ICT resource requirements. It tweaked its web-archiving applications to work on clusters, making use of more than 32 nodes on the National Grid Pilot Platform (NGPP) for the WAS project. Today, NLB continues to use grid resources from a Grid Service Provider (GSP) for its ongoing web crawling activities. NLB s mission is to provide a trusted, accessible and globally-connected library and information service. The Challenge Innovative Web 2.0 tools have With IT literacy rates rising, a growing amount of information is being published on the Internet. This includes information of national, political, socio-cultural and historical significance. To avoid gaps in Singapore s national and historical records, there is thus a need to keep a comprehensive and searchable collection of these contents. This is where the WAS (was. nlb.gov.sg) project comes into the picture. Photo courtesy of National Library Board Singapore 52 CLOUD COMPUTING IN SINGAPORE

Launched in 2006, WAS aims to capture.sg websites of national and historical significance in order to build up a collection that can help contribute to the sense of community, national identity and rootedness among Singaporeans. Taking snapshots of the Singapore web domain and preserving that as heritage allows Singaporeans and future generations to have an understanding of the evolution of our digital culture, said Mr Raju BLN, Director of Digital Resources and Services at the NLB. Phase one of WAS started out as a trial and test-bed project. The goal was to create an initial archive of 1,000 websites reflecting various aspects of Singapore life and heritage. The websites that were identified and selected for archiving included those of Government agencies, schools, trade unions, cooperatives, registered societies including sports groups, arts groups and clan associations, as well as voluntary and welfare organisations. In the second phase, the project went into whole domain archiving, which focused on capturing the wider Singapore Web and selective blogs so that a good representation of Singaporean content could be archived. To decide on the websites to archive, NLB applies selection criteria such as the authoritativeness of the content and its research value, national and historical significance, as well as social and cultural significance. As for blogs, candidates for archival include those produced by individuals who are well-known in their fields, blogs by leaders and popular personalities, award-winning blogs, as well as blogs owned by organisations or societies. By applying these critieria, it is estimated that the number of working websites that are suitable for archiving stands at about 67,000. NLB is currently embarking on the third round of whole domain harvesting and plans to run two cycles of whole domain harvesting per year, subject to availability of resources. Based on past runs, it would take about three months to complete a cycle from preparation through harvesting to indexing. From the ICT perspective, the entire process is very resource-intensive. Such an extensive web archival service of the.sg domain, would involve compute and storage intensive applications to crawl and index the huge number of websites involved. What exacerbates the archiving challenge is that the number of registered.sg sites is constantly growing and the time taken and resources required - is expected to grow in tandem. From over 38,000.sg sites in 2004, there are now over 107,000 such sites. In view of this, the WAS project would require an CLOUD COMPUTING IN SINGAPORE 53

increasing number of servers and PCs to handle the growing workload. The traditional ICT provisioning model, where servers are purchased on a per-application or functional basis (that is, additional servers are purchased to support each new process or application) would not be a tenable option for several reasons. The organisation would have to incur high up-front costs in purchasing new hardware and software to handle the growing workload. It would also have to factor in the recurrent costs involved in maintaining the system, such as the cost of manpower, electricity and data centre space. The traditional provisioning model would also not be an efficient way for an organisation to make use of its ICT resources, especially when the computing workload is cyclical in nature. While the hardware and software could be running at nearmaximum capacity during peak usage, for example, during the website harvesting cycle, the resources could be lying idle at other times. Over time, the old servers would also have to be retired either via one to one replacement or when applications are no longer in use. All in, this process would be very expensive and would represent a huge cost on the balance sheet. The Solution Instead of spending a huge amount of money on purchasing more servers and PCs for the WAS project, NLB has decided to leverage national grid resources to meet its ICT resource requirements. It started off by tapping on the National Grid Pilot Platform (NGPP) for web crawling and the indexing of.sg websites. NLB tweaked its webarchiving applications to work on clusters, making use more than 32 nodes (dual cores or 64 CPUs) for the WAS project. An initial crawling benchmark exercise of 1,000 web sites was completed in just seven days using non-dedicated resources from the NGPP. The National Grid Office, which was overseeing the NGPP back then, estimated that the same exercise would take about five months using a single server. The first production crawl, which involved 50,000.sg websites, was completed in about six months using grid resources. In comparison, this would have taken about eight times as long using NLB s existing resources. As of today, some 20,000 unique websites have been archived. The content ranges from government administration and education to popular topics like arts and recreation. Grid services are now readily available on the commercial National Grid, where grid service providers (GSPs) offer pay-per-use access to compute, storage and software facilities. In line with this, NLB has begun tapping on commercial grid services by using one of the GSPs. 54 CLOUD COMPUTING IN SINGAPORE

The Benefits The use of grid services has brought about benefits such as cost savings, scalability and greater efficiency in the WAS project. Cost savings The use of grid services offers significant potential for cost savings. The IT investments into new equipment and bandwidth will be significant if we were to do it on our own. It is more economical to tap on grid services as they are readily available, said Mr Raju. Scalability Grid services also offer the benefit of being able to scale up resource availability quickly, as and when required. For example, the grid would provide it with immediate access to the ICT resources needed for the additional workload. A traditional ICT provisioning approach would have involved much delay due to the longer acquisition process. Time savings By tapping on the immense computing and processing resources of grid services, NLB is able to increase the rate of web crawling by as much as eight times, said Mr Raju. This will enable NLB to take a snapshot of the Singapore web domain (which consists of more than 100,000.sg registered domains) in about eight to nine months. This is very important given the frequent changes to web domains, Mr Raju said. This will help us in archiving Singapore web domains within a shorter time frame, in order to preserve our digital heritage for national memory. CLOUD COMPUTING IN SINGAPORE 55

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Private cloud enhances learning experience for end users in Nanyang Polytechnic The deployment of a private cloud has enabled Nanyang Polytechnic s School of Engineering (Electronics) to build up its cloud computing capabilities and allowed staff and students to benefit from more efficient resource provisioning. The Challenge Engineering is one of seven schools at Nanyang Polytechnic (NYP) offering fulltime diplomas as well as advanced and specialist courses. As the School which runs the polytechnic s Diploma in Multimedia & Infocomm Technology, it is also very much involved in cloud computing. ORGANISATION Nanyang Polytechnic INDUSTRY Education & Learning CHALLENGE NYP wanted to build up the capability to set up and manage a cloud data centre and to expose its students and industry professionals to cloud-related technologies and their benefits SOLUTION NYP worked with Platform Computing to deploy Infrastructure Sharing Facility, a job scheduling and resource allocation manager that enable the delivery of Infrastructure-as-a-Service. This creates a private cloud that allows for the automated or self-service provisioning of ICT resources BENEFITS Enables self-service resource provisioning Optimises the use of lab time Allows greater flexibility in learning Reduces management overheads Cloud computing adoption is accelerating, given its value proposition to enterprises, institutions and end users, said Mr Chan Yew Meng, Senior Director, School of Engineering (Electronics). The School is developing graduates with the relevant expertise for the infocomm industry and partnering companies to develop innovative cloud computing solutions that meet market needs. We are also an institutional user of cloud computing as we realise the benefits of adopting cloud computing systems and technologies. In a nutshell, we teach it, develop solutions around it and use it. The Solution In 2008, the School worked with Platform Computing to develop a Proof of Concept for the deployment of Platform s Infrastructure Sharing Facility (ISF). The ISF is a job scheduling and resource allocation manager which enables the delivery of Infrastructure-as-a-Service (IaaS) and allows organisations to build and run their private clouds. It sits on top of the School s existing ICT infrastructure which comprises blade servers, a storage area network as well as other networking equipment. CLOUD COMPUTING IN SINGAPORE 57

We were looking to see if the IaaS layer could handle self-provisioning, support workflow approval and had the ability to limit resource requests, said Mr Foo Yong Wee, Manager, Communications and Networks Group. After three months, the School was convinced that these use cases could be satisfied and proceeded to deploy ISF. Since then, other cloud services such as desktop virtualisation have been rolled out progressively to lecturers and students. Today, the School uses the said private cloud in teaching and learning, and in test and development environments. For example, during lab sessions, the students can access a personalised virtual desktop pre-loaded with their required applications and course materials. The private cloud has also enabled the School to implement a workflow to support self-service provisioning of resources by students. For example, if they need to set up more virtual machines for their projects, they can request for the resources to do so. The system routes the request to the respective supervisors for approval, and the resources are then automatically provisioned to the student. The Benefits The deployment of a private cloud has enabled students, lecturers and administrators to enjoy the benefits of IaaS. Enables self-service resource provisioning The private cloud allows students to access ICT resources using the self-service features of the IaaS. This results in more efficient provisioning and frees up more time for the supervisor to guide students in their project work. Lecturers and administrators have also benefitted from the IaaS. Previously, if I wanted my students to make use of a virtual machine with certain software installed, I would have to create what I want them to see and from there, create clones for each of the 25 students. With the cloud deployment, all we have to do is to create a template for the students, and they can do selfprovisioning of resources, said Mr Frankie Chan, Lecturer in Multimedia and Infocomm Technology. According to Technical Support Officer Mr Aw Hock Choon, the automation of workflow to allow selfservice provisioning could reduce administrative overheads by up to 20 per cent. Optimises the use of lab time During lab sessions, students can access their personalised virtual desktops which come pre-configured with the applications they need for the session. The advantage of the virtual desktop is that everything resides on the server, so we no longer have to download and install the applications that we need for each class. This allows us to begin the lab 58 CLOUD COMPUTING IN SINGAPORE

session almost immediately and gives us more time to work on our projects, said final-year student Ms Lee Poh Kim. Allows greater flexibility in learning With the private cloud, the students enjoy greater flexibility to go through their course materials outside of their lab sessions. As Mr Frankie Chan pointed out, The students will be able to log in to their virtual desktop when they connect to the campus network, so they do not need to go specifically to the lab if they need to access their applications or course materials. Reduces management overheads The IaaS allows for the centralised management of desktops, which also helps to reduce the workload of administrators. For example, instead of having to reset each desktop after a lab session, the private cloud enables administrators to return the desktops to their original setting with a simple centralised reboot. Launch of NYP-Microsoft Cloud Innovation Centre CLOUD COMPUTING IN SINGAPORE 59

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Cloud-based Home Learning: Critical Solution During Emergency School Closures Recent years have seen the rise of health epidemics such as SARS, H1N1 and Hand-Foot-Mouth disease. These events have disrupted the delivery of school curriculum when emergency school closures take place. To solve this, Singapore schools have been co-operating with learning management solution (LMS) providers to tap on cloud-based learning systems which would enable access to both teachers and students. Such cloud-based home learning systems would assist in curriculum delivery, and enable school teachers to keep abreast of students learning progress even when they are away from the classroom. ORGANISATION Schools under the Ministry of Education, Singapore INDUSTRY Education and Learning CHALLENGE Disruption of school curriculum delivery; school administrators inability to track progress of students during mandatory school closures SOLUTION Cloud-based learning management system which is accessible by both teachers and students anytime, anywhere BENEFITS Easy accessibility to students Elimination of additional (costly) peripherals Flexibility and Scalability Quick links to Web-based information Time savings Green advantages The Challenge The education system in Singapore is well-known regionally for its quality curriculum as well as delivery process; and most academic institutions have operated on tight semestral schedules. However, recent years have seen global health-related epidemics which have adversely affected (at time, prevented) effective participation in the curriculum by students and schools. For example, during the height of the SARS epidemic in 2003, the Singapore government ordered the closure of schools within a two-month period. Teachers were caught unprepared and students were advised to stay home, hence the delivery of curriculum was affected. In 2009, to cope with the H1N1 virus, the Singapore government issued a 7-day Leave of Absence for all school staff and students as a precautionary measure. School administrators realised that an always-available learning system needed to be in place, in preparation for the possibility of another similar epidemic. CLOUD COMPUTING IN SINGAPORE 61

The Solution Learning management systems (LMS) have been implemented in various countries in the last decade, but its benefits have been especially pronounced in the last few years, in locations where there were enforced school closures. During non-critical periods, LMS providers have been confident of supporting up to 15% of concurrent usage. But during emergency times, the required support rises to at least 50% within an average 48-hour period. Hence LMS providers need to run the system on a flexible platform which allowed scalability in the shortest possible time while being cost-effective. The Benefits Pay-per-Use As most schools work on a limited budget in curriculum delivery, costeffective in content delivery by LMS providers is a key consideration. Hence the cloud-based platform which allows for Pay-per-Use fit in well with financial considerations. This eliminates heavy investments in hardware and / or software needed to run the LMS. Flexibility and Scalability Cloud-hosted LMS may also easily and quickly scale up (or down, depending on the latest curriculum requirements). As most school learning components consist of text, Web-resolution visuals and limited videos to be streamed, the real work is in user ID creation which may be created quickly. Elimination of Additional (Costly) Peripherals With cloud-based platforms, LMS providers are able to build and implement learning systems without users having to possess the latest hardware or a long list of software. The demand for other equipment such as external hard drives will also be eliminated, as quick access to cloud-hosted LMS would allow users to share and update work done online. Quick Links to Global Information LMS on cloud platforms offer another plus: a quick and direct link to Webhosted information for students and teachers. As Web-hosted search engines and information rapidly become a reliable source of information, learning content needs to be easily and quickly refreshed by available content on the Web. Time Savings With cloud-based LMS, students and teachers anytime, anywhere simply with a working computer and Internet access. Hence school administrators will use less time to manage, monitor and report on progress, thus gaining time to work on other critical tasks. I am able to structure the discussion to scaffold the teaching and learning of argumentative texts easily and limit the discussion to take place with groups of four or five. The setup also facilitates learning outside of 62 CLOUD COMPUTING IN SINGAPORE

curriculum hours, providing a more holistic and enriching discussion, said Ms Mookaiah, former head of department at Fairfield Methodist Secondary School. Green Pluses Aside from obvious cost-savings, the infrastructure is a nod towards a green attitude and more responsible computing. Less waste is produced paper or obsolete electronic products and less time is needed to implement a cloud-based learning system. A Sustained Solution Educators and students are now able to easily create, share and reuse content and resources within the LMS making teaching and learning more holistic. It s the ideal platform for both teachers and students to collaborate. There s almost no boundaries to where they are geographically, as long they can connect to the Internet, they are able to work on the same assignment or project with minimum hassle, said Chng Eng Leok, general manager of Marshall Cavendish Online, a LMS provider. CLOUD COMPUTING IN SINGAPORE 63

AkSaaS Incubation Centre brings ISVs to the cloud The AkSaaS Incubation Centre (AIC) was established in 2008 as part of efforts by the Infocomm Development Authority to develop a cloud ecosystem in Singapore. The Challenge While hosted services and cloud computing are all the rage and rapidly gaining critical mass, getting into the thick of the action is no mean feat. The requisite software licences and infrastructure needed to power Software-as-a-Service (SaaS) can ORGANISATION AkSaaS Incubation Centre INDUSTRY ICT CHALLENGE Many independent software vendors (ISVs) face obstacles in SaaS-enabling their products due to the high costs involved in experimentation and development as well as the lack of technological and business knowhow. SOLUTION The AkSaaS Incubation Centre was set up to help both new and established ISVs to SaaS-enable their offerings and take advantage of the new cloud computing paradigm. It adopts an iterative interaction model to assist business users and ISVs in transforming ideas and existing solutions to SaaS. BENEFITS Assessment Business Design Architecture Design Development & Go-to-Market Execution sometimes be prohibitive for small and medium sized enterprises (SMEs), as additional costs are involved in acquiring the technological and business knowhow to set up an online shop. Lots of resources are needed to run SaaS, said Mr Chinn Lim, Chief Technology Officer, AkSaaS. Starting from scratch tends to be costly, especially if there is a lot of development and experimenting going on. The Solution To bridge that gap, AIC was set up to help both new and established independent software vendors (ISVs) companies and application developers SaaS-enable their offerings to take advantage of the new paradigm. We bring together the expertise, the partners, the infrastructure, and even the funding to help them take the next step towards SaaS, said Mr Lim. AIC adopts an iterative interaction model to assist business users and ISVs in transforming ideas and existing solutions to SaaS. Services Assessment: An AIC engagement begins with a free assessment to ensure that an ISV has viable ideas or 64 CLOUD COMPUTING IN SINGAPORE

solutions that meet a ready demand and can be propagated via SaaS. Business Design: AIC then goes through a series of steps to help the ISV crystallise its business model including target markets, revenue models, costs, and sustainability issues. Successful players find a specific vertical niche to dominate and focus on high volume, Said Mr Lim. Architecture Design: AIC also helps its customers work through technical issues like multi-tenanted architectures, virtualisation, high availability and high performance infrastructure, as well as the ability to provide adequate service levels. Development & Go-to-Market Execution: With the support of the Agency for Science, Technology and Research (A*STAR) as well as technology partners such as Microsoft, HP and SingTel, AIC provides ISVs with services such as SaaS test-bedding facilities at a lower cost. It also assists ISVs in sourcing for funds and helps them tap on the marketing reach of its partners. Success Stories To date, AkSaaS has worked with 30 ISVs and has built a range of SaaS solutions catering to various sectors such as wellness and employment agencies. SaaS for the employment agencies Business challenges confronting employment agencies include business control, productivity, turnover, and growth. To address these issues, ISV Ordixa Pte Ltd worked with AkSaaS to develop a cloud SaaS solution from scratch. The INTEGRA solution is an Employment Agency Sales Order Management System that helps standardise and enforce business processes for the agencies, including the administration of foreign domestic workers and sales. It also allows business owners to manage the agencies operations anytime, anywhere, enabling better business control. SaaS for the wellness industry Refine Solutions Pte Ltd had an allin-one management system for the wellness industry and wanted to convert it to a SaaS solution. Considering that SaaS has an offering model that we were less familiar with, we decided to look for professional help. Through our search, AkSaaS was found and selected as our best option, said Mr Raymond Ooi, Director and Co-Founder, Refine Solutions. We were guided step-by-step on the milestones to achieve and deliver, beginning right from implementation planning to go-to-market strategies. This has certainly enabled us to progress in a proper manner, without rushing through or missing out any important milestones, he added. CLOUD COMPUTING IN SINGAPORE 65

Fine-tuning BI for the cloud Business Intelligence (BI) software provider Elixir Technology approached AkSaaS to fine-tune the commercialisation of their BI solution on SaaS. As Elixir provides purely the BI piece, data would have to come from another application. Working with AkSaaS has completed our offering, providing us with direct access to transactional data generated by AkSaaS various SaaS applications as well as the complete cloud platform including the e-commerce capabilities needed to support the SaaS payment model, said Mr Lau Shih Hor, Chief Executive Officer, Elixir Technology. In May 2010, Elixir introduced Elixir Ambience, a cloud version of its BI software. 66 CLOUD COMPUTING IN SINGAPORE

Readily-available grid services enable Omens Studios to scale production with ease Omens Studios is a boutique animation studio providing original concept development and 3D computer graphics (CG) animation services. Its work ranges from short-form projects like 30-second television commercials to long-form projects such as a television series or feature films. In 2006, Omens Studios tapped on the National Grid Pilot Platform, which has since evolved into the National Grid for additional computing power when the projects it was working on required more processing capacity than it had at that time. Besides providing a pool of readily available computing power and allowing Omens Studios to optimise the use of its ORGANISATION Omens Studios INDUSTRY Digital Media in-house computing resources, grid services also enabled the company to avoid incurring the additional cost of acquiring new hardware and software, infrastructure management and utilities. CHALLENGE A major process in the production of computer graphics animation is rendering, which makes very heavy use of computing power and is very time-intensive. Companies like Omens Studios have to find a way to handle any sudden surge in the rendering workload without having to constantly invest in new hardware or software. SOLUTION Omens Studios makes use of grid services such as computing power and floating licences for Mental Ray, a type of photorealistic rendering software, to complement its rendering farm when faced with an increase in workload. BENEFITS Ready availability of computing power More efficient use of in-house resources Faster turnaround of projects Cost savings Cost avoidance in terms of depreciation, manpower costs and utilities Security assurance The Challenge Animation projects go through a rendering phase that requires very intensive use of computer processing power and specialised software. It is also very timeconsuming. Mr Tang Chi Sim, Managing Director of Omens Studios, estimates that for a typical commercial, the rendering of each frame may take about 30 minutes to an hour. Considering that television content is transmitted at 25 frames per second, multiply that by the average length of each commercial, which is about 30 seconds, and the total time needed for rendering could add up to as much as 750 hours. To cope with such processing needs, Omens Studios has to assemble a render CLOUD COMPUTING IN SINGAPORE 67

Using grid services, the high-definition online game trailer Gong was rendered within four weeks. farm, or a pool of machines that can handle the job 24 hours a day, 7 days a week. Other computer workstations which are used for production during the day are also linked up to do rendering at night when the staff have gone home. However, during unexpected surge in projects, there is a need to ramp up rendering capacity in a very short time, in order to deliver the projects within schedule. In 2006, for example, Omens Studios faced such a capacity crunch when it was asked to take on a complex CG animation project that required very heavy rendering in a very short time. At that time, Omens Studios had only a small handful of CPUs that was suitable for the task, which were not sufficient to complete the project within schedule. Omens Studios options were to rent or purchase additional hardware and software for the project, or tap on grid services. The rental or purchase of physical hardware and the software required for rendering was not practical due to the time and budget constraints. The Solution Grid computing presented an attractive alternative because it gave Omens Studios access to a pool of resources that was immediately available, on demand, and did not require heavy up-front costs. Grid computing is the use of shared computing resources that can be purchased on-demand, very much the same way utilities such as 68 CLOUD COMPUTING IN SINGAPORE

water and electricity are consumed. It has been widely used in commercial sectors such as animation, where it played a key role in the production of popular movies such as Shrek 3, Shark Tale and Madagascar. In Singapore, a National Grid Pilot Platform (NGPP) was established in 2003 primarily for use by the R&D community and to demonstrate proof-of-concept for the delivery of grid services to businesses. This has since evolved into today s National Grid, a national effort that draws together commercial grid service providers to offer pay-peruse access to compute, storage and software facilities. In the grid set-up, password access was restricted to authorised Omens Studios staff and the grid administrator, ensuring that Omens Studios assets were secure. In fact, with the grid resources housed in data centre facilities, the level of security would generally be higher than that found within the business premises of a typical small and medium enterprise. As a test run, the first project that Omens Studios ran on the Grid was a CG animation for a public service announcement called Smoking Fish Hold onto your Butt, which was commissioned by the Surfrider Foundation of America to educate the public about how pollution was harming the country s coastline. The Smoking Fish project involved rendering 755 frames for the sea floor of the animation. By tapping on 20 nodes on the NGPP and 40 Mental Ray licences, it was completed in just 24 minutes, compared with the time of 760 minutes that Omens Studios would have taken using its own internal resources. After the successful conclusion of this trial run, Omens Studios continued to engage grid services for its subsequent projects Gong and Aegis Faction. Gong was a high-definition trailer developed for a Japanese client launching an online game while Aegis Faction was an internal original production by Omens Studios, partially sponsored by the Media Development Authority of Singapore. Aegis Faction, in particular, involved very high-resolution characters and environments which Omens Studios could not have rendered in-house in a short time. The Benefits Ready availability of computing power One of the key benefits of grid computing is that it makes computing power available to companies like Omens Studios whenever they need it. There are ready resources such as CPUs and RAM that I can use for the period that I need to, says Mr Tang. For example, Omens Studios IT resources are currently running at near-maximum capacity in order to handle the production of three high definition episodes of a television CLOUD COMPUTING IN SINGAPORE 69

series each month, each lasting about 11 minutes. If any other projects were to come up, the grid resources would provide it with a ready pool of additional resources that it could tap on to handle the extra workload. More efficient use of in-house resources With grid services, Omens Studios has greater flexibility to use its own computing resources for other production work instead of setting them aside for rendering. As Mr Tang points out, We have the latest CPUs and top-end video cards, but they re for production purposes. If I do rendering (on those machines) 24 x 7, I can t do anything else. Faster turnaround of projects Using grid services, Omens Studios has also been able to turn around projects up to three times more quickly. For example, the rendering of projects like Gong, Smoking Fish and Aegis Faction would have required production workstations to double up as render nodes at night. For Gong, Omens Studios Grid services: A cost illustration Project: Gong Number of cores used: 30 To render Gong, a high-definition trailer for an online game, Omens Studios made use of a grid of 15 nodes (dual cores or 30 Pentium 4 CPUs) and completed the job in four weeks. At that time, Omens Studios had 10 workstations (dual core 32-bit CPUs) which would have to be used as render nodes at night if it were to handle the Gong project in-house. It would have taken Omens Studios three months to complete the rendering work using this option. Alternatively, to provision equivalent computing power to what it was using through grid services, Omens Studios would have had to rent 30 Pentium 4 cores and purchase 30 Mental Ray licences. A comparison between the use of grid services and the rental/purchase option, based on estimates provided by the National Grid Office, indicates cost savings of up to three times using grid services. Cost components Cost (S$) Remarks Rental / Purchase Grid Services Hardware 60,000.00 Rental of 30 cores for four weeks. Mental Ray licences 36,150.00 Purchase of 30 Mental Ray licences. Electricity 1,200 To power 30 cores for four weeks. Manpower 2,000 Manpower effort required for technical setup and support. Services (licences) 25,670.40 Use of 30 floating Mental Ray licences for four weeks. Services (compute 7,056.00 Use of 30 cores from the grid for four weeks. resources) Total 99,350.00 32,726.40 Table: Year 2007 cost comparison for rendering project Gong using rental/purchase model versus using grid services. With special thanks to Dr Ma Dan from School of Information Systems, Singapore Management University for her contributions in the cost calculations. 70 CLOUD COMPUTING IN SINGAPORE

and software. Hardware depreciates all the time. If we use grid services, we do not have to worry about that. We don t carry the depreciation in our books, says Mr Tang. The production of Aegis Faction involved very high-resolution characters and environments. estimated that it would have taken three days to render each scene by scheduling the jobs around the use of in-house resources. Using 15 nodes (dual cores or 30 CPUs) on the Grid, Omens Studios took just one day each. Similarly, for Aegis Faction, it took just two days to render each scene using grid services compared to the six days which would have been required using the in-house workstations. Cost savings Cost comparisons based on estimates by the National Grid Office indicate that Grid services are a more cost-effective option for helping companies like Omens Studios to meet ad hoc computing resource requirements. As the Gong example shows, the use of grid services worked out to be three times cheaper than the rental/purchase option. b) Manpower Omens Studios currently has two people on its IT support team one taking care of the servers and the other handling the software. Growing its render farm would mean putting more people on its payroll to maintain the IT resources for the long term. c) Utilities As Omens Studios experienced last year, the electricity bill involved in running an in-house rendering farm 24x7 can be quite significant. Tapping on grid services would enable it to reduce its utility costs by up to two-thirds. Security Assurance With the servers hosted in a secure data centre facility and stringent access control measures in place, grid services offer a more secure IT setup than what a small and medium enterprises would typically have. The National Grid also offers commercial grid services with more stringent Services Level Agreements, higher availability and better response times. Cost avoidance a) Depreciation By tapping on grid services, Omens Studios does not carry the cost of purchasing or maintaining the hardware CLOUD COMPUTING IN SINGAPORE 71

Infrastructure-as-a-Service Gaming on the fast track with cloud services Magma Studios, a leading provider of online games, rich media and social networks, specialises in virtual reality installations for museums and other clients with an educational mission. The company has created globally popular video games for the Xbox, Sony PlayStation, Nintendo Wii and PC online, as well as made award-winning television documentaries, animations and short films for BBC, Discovery and Disney, among other media companies. In order to increase productivity, Magma Studios used an on-demand computing solution which could instantly upgrade capacity to support dynamic market needs. ORGANISATION Magma Studios INDUSTRY Digital Media & Entertainment CHALLENGE In its continuous quest to increase productivity cost-effectively, the company felt the need for an ondemand computing solution that could instantly upgrade capacity to support dynamic market needs. SOLUTION Magma Studios opted for Tata Communications solution that provided them with an effective way of managing their IT infrastructure via the cloud. With InstaCompute, Magma Studios could purchase additional processing, storage, network, and other computing resources over the internet on a pay-per-use basis. BENEFITS Cost Savings Faster Time-to-Market Enhanced Predictability and Control Increased Scalability and Flexibility Reduced Wastage More Gaming The Challenge Rapidly increasing demand for online games and digital content made it imperative for Magma Studios to deliver more products at a faster pace. The company felt the need for an on-demand computing solution that could instantly upgrade capacity to support dynamic market needs. The company also realised that managing their own infrastructure was becoming more cumbersome in the wake of heightened market pressures. It faced several challenges with its existing setup. The Solution Magma Studios wanted to spend less on owned IT infrastructure and decided to turn to a cloud computing model. After evaluating various cloud-based solutions on the market, Magma Studios opted for Tata Communications InstaCompute. This IaaS offering provided them with an effective way of managing their IT infrastructure via the cloud, thus freeing up critical bandwidth for product 72 CLOUD COMPUTING IN SINGAPORE

Screen capture of virtual world project World of Temasek (Photo courtesy of Magma Studios) development and cutting down their time-to-market. Tata Communications InstaCompute web portal is easy to use and gives us instant access to IT resources. Knowing our IT is being taken care of means we can focus on our core competency of creating online games without regular investment of capital, resources and manpower, Aroon Tan, Managing Director, Magma Studios, Singapore. With IaaS, Magma Studios could purchase additional processing, storage, network and other computing resources over the Internet on a pay-per-use basis. The computing resources could be accessed via an online self-service portal that could easily be managed and controlled. The operating systems and applications ran on infrastructure which is managed and owned by Tata Communications. The Benefits Cost Savings: By moving to a cloud-based model, Magma Studios has benefited from substantial cost savings. The company is also free from the burden of managing and constantly upgrading their IT infrastructure, an area outside of their core competency framework. Faster Time-to-Market: With more efficient infrastructure management, the products could also be delivered to the market at a much faster pace. CLOUD COMPUTING IN SINGAPORE 73

Screen capture of virtual world project World of Temasek (Photo courtesy of Magma Studios) Enhanced Predictability and Control: Availability of resources ondemand ensured more predictability and control over budgets and planning, thereby leading to improvement in overall business efficiency. Increased Scalability and Flexibility: Magma Studios could now easily scale up and down depending on market conditions and customer demands. Reduced Wastage: The flexibility in this model also lowered redundancy and helped reduce the unnecessary expenditure incurred with creating excess or unused capacities. More Gaming: The client could focus more on improving and developing more gaming products. Success Tata Communications provided the customer with a business solution that helped them migrate from a CAPEX-based model to a more costeffective, OPEX-based cloud model, with a rapidly scalable and easily manageable solution. 74 CLOUD COMPUTING IN SINGAPORE

KSL Resources improves productivity on the cloud KSL Resources, a repainting and decorating contractor for commercial and government projects, was awarded the Successful Entrepreneur, Platinum Category in 2010 and consequently, the Asia Pacific Top Excellence Brand in 2011. In order to improve productivity, KSL streamlined its work processes by tapping on the cloud, so that its workers could update their job status on the go. ORGANISATION KSL Resources Pte Ltd INDUSTRY Repainting and Decorating CHALLENGE Staff s work progress was not well tracked Many paper-based work processes, which affected productivity Long and tedious manual processes SOLUTION Business Process Management (BPM) on the cloud speed up the processes, enables real-time monitoring of processes BENEFITS Eliminates unnecessary processes Audit trails to identify bottlenecks Achieve competitive advantage Fast deployment through cloud Achieve increased productivity The Challenge As an active Repainting Contractor for commercial and government Projects, KSL Resources has always wanted to effectively manage its operations and processes. Real-time monitoring to know what is happening in the office processes is essential to deliver a high customer service level. It has been the company s aim to improve office productivity. Like most companies, KSL Resources has a myriad of work processes. Among these, KSL has found that Progress Report and Purchase Order are the most critical, as these processes particularly impact deliverables and affect customer service. Challenges posed by manual processes 1. Staff s work progress was not welltracked Previously, it was tedious to track the paint progress of each project stage. The progress could only be reviewed when the workers had returned to office from their work sites. 2. Many paper-based work processes, which affected productivity Typically, Images of site progress had to be printed for KSL s internal review. There was no process visibility and the CLOUD COMPUTING IN SINGAPORE 75

tendency of losing documents was high. This resulted in unnecessary copying/ printing. Such non-green processes also resulted in high costs. 3. Long and tedious manual processes KSL s workers had to manually report the work status (with supporting progress images and proper documentation) when they returned to office late at night. There were many manual documents to be completed to ensure that the paint job was progressing. The unproductive challenges in these processes slowed down KSL Resources response to the market. The Solution Many solution vendors had approached KSL Resources with hefty prices and/or long required deployment time. Given the state of economy then, KSL Resources has chosen the simplicity of Pro ses Adv, a Software-as-a-Service (SaaS) offered by Bizmann System (S) Pte Ltd, to achieve productivity as it can be deployed swiftly. Ms. Annie Soh, General Manager of KSL Resources said We re amazed at the speed of deployment and the friendliness of Pro ses Adv. We are very happy with Bizmann s commitment and service! The Benefits Eliminate unnecessary process By using SaaS, KSL workers are able to update progress report through the cloud, anytime anywhere, even at construction sites, by using laptop to go online. Audit trails to identify bottlenecks Authorised users can easily review the process audits to know the entire communication channel. Achieve competitive advantage The company submits, reviews, analyses its processes efficiently to provide excellent service to its clients. Fast Deployment through cloud Pro ses Adv (SaaS) allows KSL Resources to streamline its processes within minutes. Cloud computing enables solutions to be deployed instantaneously without the hassle of setting up and procuring physical servers, networks, and firewalls. Achieve increased productivity The service rendered and Pro ses Adv (SaaS) on the cloud have helped KSL manage its processes, have increased its customer satisfaction and have achieved office productivity. Success By using cloud services like Pro ses Adv, KSL Resources have successfully improved its office productivity, and customer services with reduced costs. 76 CLOUD COMPUTING IN SINGAPORE

www.bizmann.com + 65-6271 1911 IaaS (Infrastructure as a Service) ce Equipment Optimisation (Copiers/Printers/ Scanners) Business Process Management (BPM) / Automation ACHIEVE PRODUCTIVITY Manage Print Services Audit Trails to Identify Bottlenecks Document Management Solutions (DMS) Business Process Improvement Increase Customer Satisfaction Obtain Competitive Advantage SaaS Applications (Cloud Delivery) Fast Deployment Thro Cloud ce Copy/Print Costs Reduce cient Processes Thro Process Discovery CLOUD COMPUTING IN SINGAPORE 77

78 CLOUD COMPUTING IN SINGAPORE Cloud Service Providers

Amazon Asia-Pacific Resources Private Limited 23 Church Street #10-01, Capital Square, Singapore 049481 aws.amazon.com Background Amazon Web Services LLC ( AWS ), an Amazon.com company, offers a completely new way to run virtually any business that uses technology. Since officially launched in 2006, AWS has enabled developers and hundreds of thousands of companies of all sizes across 190 countries easy access to AWS suite of infrastructure web services to build their businesses and run their applications in the cloud. Companies incur no up-front expenses or long-term commitments, turn capital expense into variable operating expense, pay only for what is used, add or shed resources quickly, free up scarce engineering resources from the undifferentiated heavy lifting of running their own infrastructure. AWS helps customers focus on work that truly differentiates their business, rather than worrying about the infrastructure. Cloud Services Offering Storage: Amazon Simple Storage Service Amazon Elastic Block Storage AWS Import/Export* Compute: Amazon Elastic Compute Cloud Auto Scaling Amazon Elastic Map Reduce* Content Delivery: Amazon CloudFront Messaging: Amazon Simple Queue Service Amazon Simple Notification Service Database: Amazon Simple DB Amazon Relational Database Service Networking: Elastic Load Balancing Amazon Virtual Private Cloud* Payments and Billing: Amazon Flexible Payment Service Monitoring: Amazon CloudWatch Support: AWS Premium Support * not avalaible In Singapore Availability Zone yet. For more information, please refer: http://aws.amazon.com/products/ Contact Information Name: Email: Shane Owenby, Managing Director, Amazon Web Services, Asia Pacific shaneo@amazon.com CLOUD COMPUTING IN SINGAPORE 79

Fujitsu Asia Pte Ltd 20 Science Park Road #03-37, TeleTech Park Singapore Science Park II, Singapore 117674 www.sg.fujitsu.com Background Fujitsu is a leading provider of end-to-end ICT-based business solutions for the global marketplace. As the world s third-largest IT services provider with approximately 170,000 employees supporting more than 10 million customers spanning across 70 countries, Fujitsu delivers transformational results utilising technology to drive value for businesses. From professional technology expertise, strategic consulting services to intelligent application services and innovative infrastructure solutions and services, Fujitsu prides itself on driving returns on investment. Cloud Services Offering Fujitsu s Cloud Services offer a fully flexible model for IT infrastructure, platforms and applications, allowing the customer to match technology systems and costs directly to changing business needs. Our cloud services: - Operate from a Fujitsu designed, installed and managed, environmentally friendly Singapore based data centre - Feature the widest range of cloud services and most comprehensive range of cconfigurations options - Leverage Fujitsu s strong heritage in integration and managed services to reduce risks relating to security and performance. Our cloud services can be delivered through three different models: - Private Cloud is a standalone environment, built and managed for a single customer and located behind an enterprise firewall. - Public Cloud is a shared environment, usually accessed over the internet. Fujitsu has long-standing alliances with public cloud providers including Microsoft and salesforce.com. - Fujitsu Trusted Cloud is a hybrid platform which combines the ease of use of a public cloud with the confidence and security of private cloud. Services are hosted in Singapore data centres with secure private connections to your network. Contact Information Name: Email: Tel: Danny Lim, Business Development Manager limmc@sg.fujitsu.com +65 9145 2495 (direct) 80 CLOUD COMPUTING IN SINGAPORE

Background Microsoft Singapore 1 Marina Boulevard #22-01 One Marina Boulevard Singapore 018989 www.online-services.sg/cloud-computing.html Today, over twenty million businesses and over a billion people use Microsoft cloud services. Together with our partners, Microsoft is committed to delivering a broad set of enterprise-ready products and business solutions that build on what you already know. Cloud Services Offering Microsoft cloud services include: Windows Azure offers your developers a flexible, familiar environment to create cloud-based applications. Microsoft Office Live Meeting lets you connect face-to-face via Web without travel costs. Microsoft Office Communications Online helps you stay updated in and out of the office with robust IM functionality. Microsoft Office Web Apps are online companions to Word, Excel, PowerPoint, and OneNote, giving you the freedom to access, edit, and share Microsoft Office documents from virtually anywhere. Microsoft SQL Azure Database provides a scalable, multi-tenant database service. Microsoft Exchange Online gives your employees highly secure, reliable company e-mail. Microsoft SharePoint Online gives you access to critical data from almost anywhere. Microsoft Dynamics CRM Online helps you respond to clients and customers faster. Please visit http://www.microsoft.com/cloud/default.aspx to view the full range of Microsoft cloud services. Contact Information You can contact a Microsoft partner listed at http://www.online-services.sg/ CLOUD COMPUTING IN SINGAPORE 81

NewMedia Express Pte Ltd 20 Ayer Rajah Crescent #08-12 Singapore 139964 ngrid.sg/main/home/ Background ngrid, lead by NewMedia Express, offers Software-as-a-Service applications using blade server infrastructure provided by Fujitsu Asia, the group s designated hardware vendor and systems integrator. The consortium members include: 1. NewMedia Express, a web hosting and managed services provider. 2. Fujitsu Asia, a high performance computing hardware vendor and system integrator. 3. 1-Net Singapore, a telco-class Internet Data Centre and info-communications technology solutions provider. 4. Microsoft Singapore, a leading software vendor. 5. Advanced ERP, an enterprise applications developer. Cloud Services Offerings - Compute-as-a-Service - Storage-as-a-Service - Software-as-a-Service Contact Information Name: Alan Woo, CTO Email: alan@newmediaexpress.com Tel: +65 6873 0128 Name: Shirley Lee, Marketing Manager Email: shirley@newmediaexpress.com Tel: +65 6773 9133 82 CLOUD COMPUTING IN SINGAPORE

OpSource, Inc. 5201 Great America Parkway, Ste. 120 Santa Clara, CA 95054 United States www.opsource.net Background OpSource provides cloud and managed hosting solutions that enable businesses of all sizes to accelerate growth and scale operations while controlling costs and reducing IT infrastructure support risks. More than eight hundred Software-as-a-Service ISVs, cloud platform providers, carriers and enterprises rely on OpSource s expertise, experience and agility to operate high-availability, business-critical hosting environments. Our industry-leading Application Operations service goes beyond traditional hosting by providing application management, change management, performance management and application optimization. OpSource Cloud is the first cloud to bring together the flexibility, availability and community of the public cloud with the security, performance and control the enterprise demands. Cloud Services Offering OpSource Solutions for Cloud Platforms OpSource Solutions for Cloud Platforms provide the integration, engineering, marketing and sales support required to launch and scale cloud-based solutions. Our solutions are comprised of our best-ofclass services, including: OpSource Cloud Hosting is the first Cloud solution to meet enterprise production application requirements for security, control, performance and ease of integration. OpSource Managed Hosting includes management of the network, colocation, servers, networking equipment and the operating system. Our Managed Hosting platform is SAS 70 and PCI compliant. OpSource Application Operations includes application deployment and change management, database management, performance and optimization management. OpSource Business Operations includes a billing customer lifecycle management system, analytics and outsourced end-user support services. Contact Information Name: Jon Beck, SVP Worldwide Alliances and Channels Email: jbeck@opsource.net Tel: +65 4085 6720 CLOUD COMPUTING IN SINGAPORE 83

Background PTC SYSTEM (S) PTE LTD 29 Tai Seng St #04-01 Jackson Design Hub Singapore 534120 www.ptcsys.com.sg PTC offers information technology solutions that combine various technology and consulting services to achieve exceptional performance results for its customers. PTC s knowledge domain lies in its ability to manage mission-critical data. It offers consultancy to customers on issues on complexity of IT infrastructures, bandwidth resources, disaster recovery, storage growth of data, and total cost of ownership. Its solutions simplify data management, data access and improve network performance. PTC provides an alternative of diskless backup to traditional tape backup where the former is lower than the latter. Cloud Services Offering - Storage-as-a-Service Contact Information Name: Yee Rok Seng, Account Manager Email: rokseng@ptcsys.com.sg Tel: +65 6282 0255 84 CLOUD COMPUTING IN SINGAPORE

ReadySpace (SG) Pte Ltd 20 Ayer Rajah Crescent #09-29 Technopreneur Centre Singapore 139964 www.readyspace.com Background ReadySpace is an IT hosting Provider where it has offices in Singapore, Hong Kong, and Malaysia. We deliver a wide range of services to businesses of all sizes and kinds around the world. Our services include Shared Hosting Server, Virtual Private Server (VPS), Video Streaming Server, SMS Server, Exchange Server, Email Security and many more. ReadySpace provides competitive pricing with above industry service and support level. We differentiate ourselves from others through providing the highest service levels in Security, Availability, and Scalability. Cloud Services Offering ReadySpace Cloud Services is designed for specifically for you to easily pick and choose any types of online software, domain names and computing resources in one central location. It is a platform for not just selling SaaS or IaaS, but a combination of both and more. The platforms allows our users to purchase, upgrade, downgrade any resource types at anytime they needed based on daily billing block. The following are just some of the example of what ReadySpace Cloud Services consist. a. SitesOnCloud b. ServerOnCloud c. BackupOnCloud d. MailOnCloud e. Cloud Applications f. Domain Names g. SSL Certificates Frequent workshops are also conducted spark you off in using ReadySpace Cloud. Speak to our consultants today to find out how you can benefit from ReadySpace Cloud Services. Contact Information Name: David Loke, Sales Director Email: sales@readyspace.com Tel: +65 6496 0090 CLOUD COMPUTING IN SINGAPORE 85

Background Salesforce.com 9 Temasek Boulevard #40-01 Suntec Tower 2 Singapore 038989 www.salesforce.com Salesforce.com is the enterprise cloud computing company that has transformed the way companies collaborate and communicate. Salesforce.com started with a vision that business applications could be delivered as a service over the Internet. You don t have to install hardware, software, or pay annual maintenance fees. Instead, you can tap into infrastructure and applications over the Internet and only pay for what you use. Today, cloud computing is a proven technology delivery model that powers some of the most demanding organizations in the world, including Citibank, Dell, and Symantec. Cloud Services Offering As the pioneer and leader in enterprise cloud computing -- salesforce.com is re-defining the industry once again by introducing new Cloud 2 technologies business applications that are inherently open, social, and built to deliver real-time information right to today s most popular mobile devices. The company s platform and application services include: * Salesforce Chatter, a private social network for your enterprise * The Sales Cloud, for sales force automation and contact management * The Service Cloud, for customer service and support solutions * The Jigsaw Data Cloud, for ensuring data integrity and quality * The Force.com platform, for custom application development * Heroku, for building social and mobile apps in Ruby * The AppExchange, the world s leading marketplace for enterprise cloud computing applications Contact Information Name: Cecily Wai Sze Ng, Account Executive Email: wsng@salesforce.com Tel: +65 6302 5898 86 CLOUD COMPUTING IN SINGAPORE

Background Savvis Singapore Company Pte Ltd 50 Raffles Place Singapore Land Tower #13-01 Singapore 048623 www.savvis.com Savvis, Inc. (Nasdaq: SVVS) is a global leader in cloud infrastructure and hosted IT solutions for enterprises. Nearly 2,500 unique clients, including 32 of the top 100 companies in the Fortune 500, use Savvis to reduce capital expense, improve service levels and harness the latest advances in cloud computing. Savvis operates more than 30 data centers globally, encompassing over 1 million square feet of high-quality, raised floor space, which is designed to support enterprise IT operations. Savvis is positioned as a leader in Gartner s Magic Quadrant for Cloud Infrastructure-as-a-Service and Web Hosting, 2010. Cloud Services Offering Savvis Symphony suite of cloud services is one of the industry s broadest lines of enterprise-class cloud services. From integrated and hybrid cloud solutions to fully virtualized cloud data-center solutions, this suite of Cloud Service spans the entire spectrum of an enterprise s needs. Savvis Symphony services can be used standalone or in a hybrid environment of more than one service to address your requirements. When combined with our low-latency distribution network and consultative business model, Savvis Symphony delivers a converged cloud that meets end-to-end enterprise requirements for application security, privacy and performance. Collectively, these capabilities address enterprises that have substantial fluctuations in web traffic and mission-critical computing requirements. Our latest cloud service, the Savvis Symphony VPDC is one of the industry s first enterprise-class virtual private data-center solutions, with multi-tiered security, service and network profiles. Savvis Symphony VPDC lets you create your desired virtual data center inside our secure, multi-tenant cloud from a set of predefined service levels. Hourly usage-based billing, with no longterm commitments, provides great cost savings to an enterprise. When combined with our global data-center footprint and network options ranging from Tier1 public IP access to private, low-latency connectivity, Savvis enables cloud solutions availability anywhere in the world. Contact Information Name: Wu Jian Cheng, Assistant Business Development Director Email: jiancheng.wu@savvis.com Tel: +65 6768 8061 CLOUD COMPUTING IN SINGAPORE 87

Singapore Telecommunications Limited 7 Bedok South Road Singapore 469272 www.singtel.com/poweron Background SingTel is the largest Commercial Grid Service Provider based on Cloud Technology in Singapore. Partnering with best of breed technology providers, it provides commercial cloud computing services to SMEs and large enterprises. In June 2008, the Infocomm Development Authority (IDA) of Singapore awarded Alatum, a collaboration between SingTel and leading providers, to deliver software, computing power and storage ondemand to customers. Businesses will enjoy affordable, secure, on-demand access to high performance computing, software and data storage services. This lowers operations cost and increases business agility thereby giving enterprises the flexibility, reliability and scalability to size IT resources easily. Cloud Services Offering SingTel s end-to-end suite of PowerON cloud-based services PowerON, the Intelligent Utility for smart business, is SingTel s end-to-end suite of cloud-based services. It provides businesses instant, low cost, scalable and secure IT resources on-demand. SingTel is your one-stop ICT service provider for all your business needs. - PowerON Connectivity The first of its kind in Asia, it allows businesses to scale up their bandwidth whenever, wherever, with easy to use, self-administered secure Portal. - PowerON Infrastructure It helps both SMEs and large enterprises power up their business for growth by offering virtual server, networking, storage and other computing resources on-demand. - PowerON Applications Software-as-a-Service hosted in the cloud and accessed via the internet. Provided in partnership with leading ISVs, it empowers Small & Medium Enterprises to improve productivity and achieve business growth through a suite of highly relevant, easy touse software applications. Visit mybusiness.singtel.com - PowerON Managed Services Businesses can now enjoy enterprise grade Unified Communication and content security solution on-demand without the need to invest in hefty equipment. This service enables businesses to better equip with affordable and reliable ICT solutions, therefore improving both staff productivity and overall business performance. Contact Information Name: Clement Lim, Dy Director-Alatum (SingTel) Email: clementlim@singtel.com Tel: +65 6446 7378 88 CLOUD COMPUTING IN SINGAPORE

Background StarHub Ltd 67 Ubi Avenue 1 #05-01 StarHub Green Singapore 408942 www.starhub.com/business StarHub is Singapore s fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore s fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultrahigh speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Launched in 2000, StarHub has become one of Singapore s most innovative infocommunications providers, and the pioneer in hubbing - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MCSI Singapore Free Index. Cloud Services Offering Cloud computing allows business applications to be delivered over a high-speed network as services instead of having them installed on-premise. This eliminates the need for high upfront IT investments as well as costs associated with ongoing maintenance and system upgrades. As a Next Gen NBN pioneer, StarHub is strongly positioned to take advantage of the performance capabilities of the next generation network to turn cloud computing into a reality for businesses. Some of the cloud services that are being made available by StarHub in partnership with leading industry vendors including: Office Productivity and Collaboration, Virtual Server and Storage, Backup, Disaster Recovery and Business Continuity, Email and Web Security, Human Resourse Management and Payroll and Point of Sale System. Contact Information Email: business@starhub.com Tel: +65 1800 888 8888 CLOUD COMPUTING IN SINGAPORE 89

Background TATA COMMUNICATIONS INTERNATIONAL PTE LTD 35 Tai Seng Street #06-01 Singapore 534103 www.tatacommunications.com Tata Communications, a member of the $72.5 billion Tata Group, is a leading global provider of a new world of communications. The emerging markets communications leader leverages advanced solutions capabilities and domain expertise across its global and pan-india network to deliver managed solutions to multinational and Indian enterprises, service providers, and Indian consumers. Tata Communications range of services include transmission, IP, converged voice, mobility, managed network connectivity, hosting and storage, managed security, managed collaboration, and business transformation for global enterprises and service providers, as well as Internet, retail broadband, and content services for Indian consumers. Cloud Services Offering InstaCompute is a flexible, scalable, pay-per-use, cloud-based computing service that gives you near-instant access to processing power, storage and bandwidth that you can scale up or down as your computing needs demand. Brought to you by global leader Tata Communications, InstaCompute enables you to meet core initiatives such as lowering Total Cost of Ownership (TCO), achieving business continuity and rapidly bringing new services to market. When using InstaCompute you can choose to use resources in Hyderabad, India or Singapore. Both locations are Tata Communications data centers and connected into Tata Communications wholly owned-and-operated IP backbone and MPLS network which is one of the world s largest, reaching everywhere you do business. Contact Information Name: Alex See Toh, Sales Director, Data Centre Hosting Email: Alex.Seetoh@tatacommunications.com Tel: +65 6632 6700 90 CLOUD COMPUTING IN SINGAPORE

Software-as-a-Service ISVs CLOUD COMPUTING IN SINGAPORE 91

1-Net Singapore Pte Ltd 750E Cha Chee Road #05-03 Technopark@Chai Chee Singapore 469005 www.1-net.com.sg Background 1-Net Singapore is a wholly owned subsidiary of MediaCorp Pte Ltd, Singapore s leading media company, with a complete range of platforms spanning television, radio, entertainment productions, movie productions, newspapers, magazines, electronic and digital media. Cloud Services Offering As one of the pioneers of broadband development in Singapore, 1-Net currently manages telco-class carrier-neutral Internet Data Centres, along with domestic and international connectivity. We provide server support, media management, secure offsite data storage and virtual machines capabilities in a hosted Cloud environment. Contact Information Name: Andy Ow, AVP Email: andyow@1-net.com.sg Tel: +65 6244 7888 92 CLOUD COMPUTING IN SINGAPORE

Background Advanced ERP Projects LLP 9 Temasek Blvd #31-00 Suntec Tower 2 Singapore 038989 www.dreamapps.com DreamApps is a customizable browser-accessed enterprise operating system, implemented in Java, that provides core services and applications covering E-Commerce, Configurator, E-Procurement, Exchange, Site Navigator, Sales Automation, Fulfilment, Invoicing, Collection, Payments, Cash Management, Customer Support, Bugs Tracking, Warranty Management and Knowledge Base. Cloud Services Offering Applications covering E-Commerce, Configurator, E-Procurement, Exchange, Site Navigator, Sales Automation, Fulfilment, Invoicing, Collection, Payments, Cash Management, Customer Support, Bugs Tracking, Warranty Management and Knowledge Base. Contact Information Name: Julie Ngau, Manager Email: julie@dreamapps.com Tel: +65 9248 3311 CLOUD COMPUTING IN SINGAPORE 93

Background AlpSoft 60 Alexandra Terrace #09-11 The Comtech Lobby C Singapore 118502 www.alpsoft-tech.com Alpsoft is a leading provider of backup and recovery services across any infrastructure, on any platform, over any period of time. Since its inception in 2002, AlpSoft has made significant contributions to the growth of customers by providing end to end solution services on Web, Mobile, Development, Hosting, Infrastructure, Outsourcing. Cloud Services Offering Atempo Live Backup is an enterprise-level data protection solution that automatically backs up corporate data. With its unrivalled continuous data protection technology, Atempo Live Backup provides a transparent solution that has no impact on end user performance or network workload. With Atempo Live Backup, customers have the peace of mind that their laptops and desktops are automatically and continuously backed up with all system information available for instant recovery if a laptop crashes or is lost or stolen. Atempo Live Backup gives end users the ability to recover their own files, while IT administrators can centrally manage all distributed data assets. Today, Atempo serves thousands of customers around the world through a sales and support network of over 200 resellers and partners. Atempo Live Backup Service - Meet critical business continuity requirements on desktop and laptop - Innovative award-winning product - Encompass data recovery management, storage security, continuous data protection and regulatory compliance - Pay per use, no software/hardware investment - Fully automated continuous backup solution for desktop/laptop users Contact Information Name: Jude, Team Lead Email: jude@alpsoft-tech.com Tel: +65 6273 2018 94 CLOUD COMPUTING IN SINGAPORE

Astoria Consulting Pte Ltd 30 Toh Guan Road #07-03 Singapore 608840 www.astoriaconsulting.com Background Astoria Consulting is founded in 2003. From serving our core market of the marine industry, we have developed deep insights into the management of time, resources and schedules with dynamic, emergent work scope; and have successfully implemented solutions for marine firms and contractors, as well as shipyard/consortiums. Notable awards and recognition: Nominated for Microsoft Innovation Award 2008 A*STAR MVP Award 2009 (Joint R&D project with A*STAR, deemed to have biggest impact on industry) Ministry Of Transportation Award (MERIT) 2010 Recognized by Singapore s Minister for Trade and Industry, Mr. Lim Hng Kiang, for innovation in the marine and offshore sector Cloud Services Offering Astoria Consulting s AstorTime technology automates and help streamlines shipyard s operations by allowing close monitoring of own workforce and sub-contractors for project costing and management. Our software solution is built on Microsoft s latest technologies and is entirely web-based to give maximum flexibility and to minimize installations and deployment costs. A shipyard is a complex environment with production being performed by both own and sub-contracted workers. Management of the production man-hours deployed in order to meet schedules and overcome unforeseen problems is vital but cumbersome and prone to human errors. Proper control and allocation of labor and costs to jobs and sub-contractors often helps determine profitability of a project. With this insight, our products are built fully customized for the marine industry and its processes. Contact Information Name: Dominic Loke, CEO Email: dominic@astoriaconsulting.com Tel: +65 6444 2848 CLOUD COMPUTING IN SINGAPORE 95

Bizmann Systems(s) Pte Ltd 6 New Industrial Road #06-04 Hoe Huat Industrial Building Singapore 536199 www.bizmann.com Background Being a visionary company that embraces technological advancements, Bizmann offers revolutionary solutions that help companies review, analyse and expedite the way their office processes are being delivered across the ASEAN region. Business Process Management (BPM) on the Cloud further enables borderless deployments to quicken our deliverables. Cloud Services Offering Developed by Bizmann System (S) Pte Ltd, Pro ses Adv on the Cloud helps organisations improve productivity by streamlining their processes and sharpening their effectiveness, through the deployment of SaaS model. Although many companies have various back-end systems like ERP, accounting, inventory system; their processes are often still manual. BPM is both software and management initiative, where processes are viewed as assets that are discovered, designed, automated and optimised to achieve productivity. Pro ses Adv is an ingenious BPM software application that automates all types of business processes: 1. Sales lead generation/ management, 2. Service management, 3. Projects price pre-approval, 4. Purchase requisition to Purchase Order, 5. E-Procurement to Supply chain management, 6. Vendor Performance Management, 7. Claims, e-leaves, 8. Customer Relationship Management Being quick and simple to use, yet dynamic and powerful enough for enterprise-wide usage, Pro ses Adv is a perfect complement to companies who want quick implementation with customisation needs. Within a few hours, Pro ses Adv on Cloud helps companies to streamline internal and external processes by: - Automating work activities - Reducing inefficient manual processes - Increasing customer satisfaction - Archiving all documents and signatures - Allowing real-time monitoring and audit trails - Improving PRODUCTIVITY! Contact Information Name: Vivien Lim, Marketing Executive Email: vivienlim@bizmann.com Tel: +65 6271 1911 96 CLOUD COMPUTING IN SINGAPORE

Background TrustSphere BoxSentry Pte Ltd 3 Phillip Street #13-03 Commerce Point Singapore 048693 www.boxsentry.com www.trustsphere.com TrustSphere is an innovative technology and data solutions provider with a vision to enhance trust across the messaging ecosystem. Our solutions combine key components of reputation and authentication technologies to build a sphere of trust around today s communication infrastructure. TrustSphere s mission- to restore trust and integrity in email communications and to revive confidence in the critical business processes which rely on email. TrustSphere was founded in 2006 as BoxSentry to address the challenge posed by conventional email filtering technologies often misclassifying and blocking legitimate one-toone email as spam (false positives). TrustSphere is headquartered in Singapore with operations and clients worldwide. Cloud Services Offering It is commonly and wrongly assumed that when emails are sent, they will reach the other party, and when the other party does not reply, it is assumed that the other party is too busy or not interested. What all businesses are suffering from today to varying degrees is lost of business, operational and valuable emails wrongly classified by email filters (aka false positives). That lost or misclassified email could have very significant impact to your revenue. BoxSentry s RealMail patented technology is able to remove that uncertainty for you. Coupled with the best-in-class technology from around the world today, you get absolute value for money. We call this AntiXPlus. What others have, we have the best and over and above that, we have the Plus which is our unique technology that saves your business emails. You do not need to suffer from potential business losses anymore, with RealMail. To start off, you could run our Discovery Tool to check the number of potential lost of business emails in your infrastructure. There is no need for integration and there is no change in workflow either, just send us your log files and we will give you a report. Contact Information Name: Goh Hock Beng, VP Channels Sales Asia Email: hockbeng@trustsphere.com Tel: +65 9692 3288 CLOUD COMPUTING IN SINGAPORE 97

Background Canon Singapore Pte Ltd 1 HarbourFront Avenue #04-01 Keppel Bay Tower Singapore 098632 www.canon.com.sg Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. The parent company Canon Inc has a global network of more than 200 companies and employs more than 160,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good. Cloud Services Offering Built for Productivity - Canon Cloud Advantage Canon s range of cloud solutions builds on its key advantages of mobility and flexibility to offer both SMBs and large enterprises document management efficiencies. Linked to the cloud through the award-winning imagerunner ADVANCE series of intelligent devices, Canon s DMaaS platform makes business productivity affordable by cutting technology spend and enabling them to leverage on cloud technology via the device. As a sophisticated, secure Scan to and Print from cloud solution, the Canon Cloud provides the ability to scan, upload, access, and convert documents from and to the cloud through solutions like Microsoft Sharepoint Online and Google Docs while organizations looking to use enterprise-level applications can employ solutions like Therefore and ecopy and uniflow to drive efficiencies further. As technology continues to innovate at a lightning pace, the Canon Cloud Developers Program encourages Asian and international software developers to develop cost effective applications that are built to meet the needs of various businesses and industries. With Canon, both large and small companies can take advantage of cloud technologies to delight their customers, drive efficiencies, reduce costs, increase productivity and grow. For more information, please visit www.canon.com.sg/cca. Contact Information Name: Marketing Department, Business Imaging Solutions Division Email: solutions@canon.com.sg 98 CLOUD COMPUTING IN SINGAPORE

Tel: +65 6799 8888 CommGate (S) Pte Ltd 29 Mayo Street #02-01 Singapore 208315 www.commgate.net Background Established in 2005, CommGate started out as an IT Systems Integration company serving the SMB market (10-299 employees). Over the past 4-years, we realized that every SMB has a similar requirement. They need a one-stop IT vendor whom can provide a complete IT infrastructure, applications and support solution using a monthly pricing model. On 14-Oct-2010, CommGate launched SimplyIT, a Hybrid Cloud computing service which was featured by IDA on IN.SG Newsletter to reach out to SMBs. We are now in discussions with Telcos in Asia-Pacific to launch SimplyIT in the region while seeking investment to grow the business. Cloud Services Offering As a Hybrid Cloud Computing Service Provider, CommGate provide a secure platform with integrated IT technical support, helpdesk services, and cloud applications, which frees SMBs from licensing, scalability and maintenance hassles, allowing SMBs to focus on their core businesses with peace of mind. We empower SMBs to conduct business with services and applications such as; - Connectivity - Communication - Collaboration - Business Apps Example of the core business applications which will be made available in our SMB Biz Apps Store are Accounting, HR, CRM, Office automation applications and Business Intelligence tools which will be made available on a monthly subscription. Refer to http://www.commgate.net/content/simplyit for details. Contact Information Name: Moonshi Mohsenruddin, Director Email: moonshi@commgate.net / sales@commgate.net Tel: +65 6298 8466 CLOUD COMPUTING IN SINGAPORE 99

Conversant Solutions Pte Ltd 112 Robinson Road #03-01 Singapore 068902 www.conversant.com.sg Background Conversant is a Singapore based, privately held technology company focusing on developing innovative products for telecommunication service providers. Conversant s Swift range of content caching, content distribution and subscriber management products allow our service provider customers to efficiently manage the business costs of their content and app network. Founded and led by a team of entrepreneurs that have decades of experience in conceptualizing, developing and evangelizing innovative products for the telecommunication industry, we have a number of leading Tier 1 service providers in Asia as our reference customers. Cloud Services Offering SwiftServe is a unique Content Delivery Network (CDN) that operates as a partnership between content owners and network owners. SwiftServe supports the widest range of delivery formats to enable content owners to deliver a great experience to their audience on the device of their choice. Infrastructure deployed within the local ISP networks ensures that SwiftServe is able to guarantee flawless delivery. SwiftServe gives the network owner the opportunity to own their own CDN and take control of the content being delivered within their network. SwiftServe provides a framework for an operator s local infrastructure to join the global CDN and provide a federated delivery service to content owners around the world. At SwiftServe we have a strong preference for the HTTP protocol as our core delivery transport. We are able to reach the widest range of devices, offer the best scalability and interact with our network partners in the most efficient manner using HTTP. We offer the following range of services over HTTP: Dynamic Adaptive Streaming (in Adobe Flash, Apple and Microsoft Smooth formats) Website acceleration Large file downloads. Contact Information Name: Cheong Fun Hua, Director Email: funhua@conversant.com.sg Tel: +65 9689 2879 100 CLOUD COMPUTING IN SINGAPORE

Enhanzcom Pte Ltd 1003 Bukit Merah Central #06-12 Technopreneur Centre Singapore 159836 www.enhanzcom.com Background Enhanzcom was established in 2007. Through the support of ASTAR SIMTech (Singapore Institute of Manufacturing Technology), we engineered and developed a unique web-based configuration platform FITPRISE Unified Configurator Architecture (UCA). This platform enables easy configuration of web management systems to support business process. Our solution methodology is designed to meet 3 essential requirements that companies are looking for when adopting business management systems - Customized Functionality, Ease of Use and Affordable Costs. Our aim is to enable companies/reseller partners in respective domain markets to utilize our FITPRISE UCA to build and maintain business management applications for their own/ customers usage. Cloud Services Offering FITPRISE Unified Configurator Architecture (UCA) is a Software-as-a-Service Microsoft.Net platform technology that provides for a step-by-step configuration methodology for developing web-based business management systems. Our unique software configuration platform enables simple, quick and flexible development of web management solutions, which are fully configured to support any company s endto-end business processes. Why use FITPRISE UCA? FITPRISE UCA is designed for Companies who requires a customized web management system to support a specific business workflow (example: Operations Management System, Project Approval Management System, Supplier Management System etc). Companies that do not want an off-the-shelve software package system or do not want to conduct extensive modifications to available package solutions to meet their business requirements. Companies that require a stable and easy to use development platform and do not want extensive coding or programming effort. FITPRISE UCA s unique configuration methodology allows a system to be configured, tested and utilized in days or weeks rather than months. Modifications and changes to modules can also be configured in a short time, minutes or hours rather than days, without undergoing tedious coding effort. Provides for creation of unlimited system application modules. Flexible per user subscription licensing. Contact Information Name: Edwin Seah, CEO Email: eseah@enhanzcom.com Tel: +65 6276 1128 CLOUD COMPUTING IN SINGAPORE 101

Background Esker Document Automation Pte Ltd 47 Scotts Road, #05-04 Goldbell Towers, www.esker.com Esker is a recognized leader in helping organizations eliminate paper and improve business processes by automating the flow of inbound and outbound business documents with on-demand (SaaS) and on-premise automation solutions. Esker solutions speed the revenue cycle, improve customer satisfaction and increase profitability by enabling organizations to achieve higher efficiency in Sales Order, Invoicing, Accounts Payable, and Accounts Receivable processes. For organizations running SAP or other ERP systems, Esker offers comprehensive and secured integration with any enterprise system to automate end-to-end business document processes. With more than 3,500 customers worldwide, Esker has offices in North America, Europe, Australia, and Asia. Cloud Services Offering Esker on Demand (SaaS) customers gain valuable automation efficiencies without the need to buy, build, and maintain IT infrastructure to support the technology. Esker SaaS is the appropriate model to facilitate the general and widespread use of enterprise document process automation solutions in the following areas: Accounts Payable - making paper-free AP a reality with intelligent capture, touchless processing capabilities and electronic workflow. Invoice approval workflow is simplified and consolidated and can be integrated with any ERP applications. Accounts Receivable - integrating directly with invoicing and ERP applications, the solutions allow companies to automate the delivery and archiving of electronic and paper invoices. Sales Order Processing - automates every phase of customer order processing - from the reception of a customer document to the creation of a corresponding sales order in your ERP system. Document Delivery - deliver business documents to customer, suppliers, and business partners via cloud fax, email, mail, Web-portal services directly from desktop or enterprise applications. Over the past decade we have developed the technology to offer a valued document process automation on-demand solution. More than 3,000 customers worldwide and 30,000+ users rely on Esker every day to automate key business processes. Contact Information Name: Albert Leong, Managing Director, Asia Email: albert.leong@esker.com.sg Tel: +65 6735 6882 102 CLOUD COMPUTING IN SINGAPORE

Background EVVO Media Pte Ltd 120 Lower Delta Road, #01-15 Cendex Centre, Singapore 169208 www.evvomedia.com EVVO Media is a local company that specializes in Live webcasting and Video-on- Demand (VOD) technology. The company was awarded the IDA (T) 828 EnVision Bulk Tender in the year 2010 to provide all eligible agencies under www.gov.sg with a Video Hosting and Streaming Platform (VHSP) to professionally manage and deliver their digital media content to the public. Cloud Services Offering The company s streaming service is being delivered on the cloud to our clients. Contact Information Name: Jack Wong, Business Development Director Email: jack.wong@evvomedia.com Tel: +65 6348 8435 CLOUD COMPUTING IN SINGAPORE 103

Inspire-Tech Pte Ltd 970 Toa Payoh North #03-11 Singapore 318992 www.inspire-tech.com Background Headquartered in Singapore, Inspire-Tech is founded by a team of passionate entrepreneurs in 2000. As mobile solutions creators, we believe that many organisations are able to tap on mobile platforms to realise greater business opportunities and cost savings. Inspire-Tech aims to provide competitive and robust systems to our customers, giving them the best ROI. In today s environment, we distinguish ourselves with quality, wellarchitected solutions and excellent services to meet enterprise needs. Our pioneering solutions include cloud-based emergency notification system RapidRecall, EasiSMS, ValueSMS, RapidSMS and ProxiHomes (for property searchers). Our creative team also works on mobile apps for government solutions. Cloud Services Offering RapidRecall - Crisis Notification Service A faster and effective communication mode through automated call tree on SMS and Voice. This solution allows the flexibility to scale and notify thousands of personnel within the shortest time possible. The cost-effective RapidRecall also saves industries time and money to reach out and communicate with stakeholders during crisis. Contact Information Name: Sharon Teo, Marketing Director Email: sharon@inspire-tech.com Tel: +65 6255 0010 104 CLOUD COMPUTING IN SINGAPORE

Background Jusfeedback Pte Ltd Block 1003, Bukit Merah Central, #05-21, Singapore 159836 www.jusfeedback.com At Jusfeedback, we help organizations take one of their most valuable assets feedback from employees, customers, general public and turn it into actionable information. Our flagship product is the Survey Workbench system, a powerful yet user-friendly web-based survey application that allows companies to easily deploy, capture, analyze and act on those responses collected. Many organizations in the Asia-Pacific region, from small-and-medium enterprises to large multinationals, government agencies and educational institutions, rely on our solutions to turn valuable feedback from employees, customers and the general public into actionable information in order to create long-term relationships, increase profitability and facilitate time-critical actions that drive business results. Cloud Services Offering We offer the following SaaS solution on SingTel Alatum Cloud infrastructure: - Survey Workbench Enterprise Edition - Survey Workbench Professional Edition Create your surveys in 4 easy steps and launch it within hours! CREATE: Survey design - Ease-of-use through step-by-step designer or browser-based word processor UI DEPLOY: Distribution Survey publishing to the Web, Tablets, Kiosk, Notebooks and Pocket PC-compatible devices MANAGE: Invitation management Schedule invitations and reminders to the survey participants. Monitor response rate of survey projects, download data in CSV, TSV, Excel and SPSS format ANALYZE: Research quality reporting & analysis Produce and share sophisticated analysis including summary and advanced statistics, multi-variable filtering and advanced analysis. Export reports into Microsoft Words, PowerPoint and PDF for easy distribution For more details, please visit the following links: Professional version: http://www.jusfeedback.com/products/survey-workbenchprofessional.html Enterprise version: http://www.jusfeedback.com/products/survey-workbenchenterprise.html Contact Information Name: Ken Tan, Sales Director Email: ktan@jusfeedback.com Tel: +65 6276 6791 CLOUD COMPUTING IN SINGAPORE 105

Background m9 tech solutions Pte Ltd 61 Tai Seng Avenue #B1-01 UE Print Media Hub Singapore 534167 m9online.com Founded in 2010, m9 Tech Solutions is a global software and services company headquartered in Singapore and offices in India. Led by global technology experts, m9 designs and develops easy-to-use software products focused on productivity improvement for individuals, families, professionals and organisations. Cloud Services Offering Leveraging on strong partnerships and tapping on cloud technologies, the company s flagship product Oystor is an easy to use and robust information management platform. An on-demand, Software-as-a-Service (SaaS) solution, Oystor helps consumers and organisations move from a manual paper process to digital storage and sharing. It aims to help improve efficiency, reduce operational costs, and protect the environment through a paperless lifestyle. Services we offer: - Document Digitization Services - Document Sharing through Workflows - Powerful Search & Retrieval - Information & Profile Management - Contacts Management and Professional Networking - Secure Online Storage and Backup Contact Information Name: Ashok Vasan, CEO Email: info@m9online.com Tel: +65 6501 2927 106 CLOUD COMPUTING IN SINGAPORE

Magicsoft Asia Systems Pte Ltd 21 Bukit Batok Crescent #09-84 WCEGA Tower www.magicsoft-asia.com/ Background Magicsoft Asia Systems is a Singapore based IT Solution Provider. It was founded by a group of young and creative software engineers back in year 1997. We have built up a good image as to develop and deliver quality proven, high-end applications for various industries. Our vision is to help our clients to extend their productivity and service quality by making use of our cutting edge technologies. Our product ranges from wireless application, mobile applications, web based application to two tier and three tier applications. Cloud Services Offering Healthcare Industry Vanda is a clinic management system, mainly used for clinics, physician, doctors, nurses, medical healthcare centre, pharmacy and etc. Vanda helps the users to keep track of patient medical information and provides data analysis. Alert clinic patient on the appointment with SMS/email and provide backup services. More detail can be found at www.medicare-asia.com. Hotel Management Systems Apaya Hotel Management System is web based solution for Small & Mid-sized Hotels. It carries out hotel everyday task of reservation, check in, check out, housekeeping, finance, night audit with simplicity. The simplicity and the speed of the web based system will make easy for user to adopt. As the service is Software as a Service, we present a simple pay option without any additional cost. Online Insurance Management System edelweiss Insurance Management System Software solution is a fully automated and integrated policy processing system for both personal and commercial insurance carriers. It is a scalable, reliable, and cost-effective solution for carrying out all businesscritical insurance processing functions. Our web based insurance management system expertise and solution can dramatically lessen the cost of policy ownership services. Contact Information Name: Kenny Tew, Business Development Manager Email: kennytew@magicsoft-asia.com Tel: +65 6515 7087 CLOUD COMPUTING IN SINGAPORE 107

Background Melioris Private Limited 82 Genting Lane #03-08 SPH Media Centre Singapore 349567 www.melioris.biz Melioris provides financial solutions to better manage working capital, enhance cashflow through effective control and visibility. Established in 2002, and headquartered in Singapore, Melioris is dedicated to provide trusted, reliable and cost-effective ITenabled solutions to enhance companies competitive advantage and profitability. Customers of Melioris include Global Fortune 100 companies and other MNCs. Cloud Services Offering ADX MAR (Standard) is a web-based 1st-party receivables management solution to allow better management of the collection process. ADX-MAR (Standard) helps to operationalize a company s collection strategies and automate collection activities. In particular, ADX-MAR (Standard) allows the following: Application of strategy in managing receivables Enable pre-alerts and escalation procedures Automated dunning reminders (sending reminders through email) Provide full history and accountability of collection efforts Facilitate a holistic customer-centric approach to receivables management. Contact Information Name: Audrey Gan, Account Manager Email: audreygan@melioris.biz Tel: +65 6741 6710 108 CLOUD COMPUTING IN SINGAPORE

Background Microsoft Singapore 1 Marina Boulevard #22-01 One Marina Boulevard Singapore 018989 www.microsoft.com/singapore Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Cloud Services Offering Microsoft provides a range of cloud services which include software, platforms and data centre infrastructure. Software as service includes productivity solutions such as Office, Sharepoint, Live Meeting and CRM Online. Platform as a service include the Windows development and hosting platform, Azure and SQL Azure. Microsoft has also built private cloud infrastructure for next generation mission critical data centres with its Windows Server, SQL Server, Virtualization, Security and Infrastructure Management solutions. More information is available at http://www.microsoft.com/asia/cloud/ singapore. Contact Information Name: Central Marketing Group Email: Askmsft@microsoft.com Tel: +65 6888 8899 CLOUD COMPUTING IN SINGAPORE 109

Network Architects Pte Ltd 3 Ubi Crescent #05-01 Singapore 408558 www.networkarchitects.com.sg Background We were established in 2002 to provide network services to public and private sector clients. These services include designing data networks, setting up and installing network equipment, servers and SANs. Cloud Services Offering We have recently acquired the distributorship of 3XLOGIC products. With this products, we are starting a video surveillance services for clients who wants to tap on the security features of video surveillance but not the technicality of operating and maintenance such equipment. Our SaaS for video surveillance addresses this need. Contact Information Name: Amir Wan, CEO Email: amirwan@networkarchitects.com.sg Tel: +65 6842 0620 110 CLOUD COMPUTING IN SINGAPORE

NexWave Telecoms Pte Ltd 5 Clementi Loop Level 2M Singapore 129816 www.nexwavetelecoms.com Background NexWave Telecoms Pte Ltd provides next generation voice services, data, network, communications and cloud computing solutions. Through S&I System Pte Ltd, an integrated information technology solutions provider, the unit provides best-of-breed Enterprises Infrastructure, Business Solutions & Integration and Managed Services solutions. In partnership with leading industry vendors like IBM, Hitachi Data Systems, SUN, Oracle, SAP, Netsuite, Avaya, Aruba, Google and many others we provide best of breed IT infrastructure and business application solutions as well as telephony, unified communications, comms-as-a-service (Nexwave OneVoice) and a range of innovative cloud services and utility computing solutions to meet the needs of our customers. Cloud Services Offering Nexwave Telecoms Pte Ltd has a full-suite of Cloud Computing solutions aimed at the business market. Unified Communications-as-a-Service (UCaaS), is an on-demand inthe-cloud model catered to the communications and IT needs of SMEs and MNCs. It provides businesses the full benefit of carrier grade enterprise class solutions without the corresponding heavy capital investment. With UCaaS, all businesses would be able to utilise the combined synergies offered by both Communications-as-a-Service (CaaS), branded as Nexwave One Voice, and Software-as-a-Service (SaaS) models. As a managed solution provider, Nexwave Telecoms is responsible for all software and hardware management that are built on robust business continuity architecture and fully secured servers. As such, customers are guaranteed quality of service and continuing technical support with ongoing upgrades and maintenance without incremental costs. They also have the flexibility to choose communications and IT services packages in varying configurations at a fixed monthly fee to meet their business needs and budgets. Contact Information Name: Shivani Priyadarshini, Product Marketing Manager Email: shivani.priyadarshini@nexwavetelecoms.com Tel: +65 6849 5996 CLOUD COMPUTING IN SINGAPORE 111

OneEmpower Pte Ltd 11 Changi South Lane #04-01 Onn Wah Building Singapore 486154 www.oneempower.com Background Headquartered in Singapore, OneEmpower is a leading provider of loyalty management and customer transaction systems, collectively known as Smart Customer Value Management (or Smart CVM ) Solutions, which help businesses capture and manage customer data, understand who their customers are, what they need and how they behave, so that businesses can formulate and execute the right marketing strategies to target the right customers, keep them, motivate them to buy more and maximize the return to businesses. OneEmpower has empowered many MNCs and SMEs and tens of millions of their customers across the world. Cloud Services Offering To meet the demands of businesses, especially SMEs who typically are constrained by smaller budgets and resources, for enhanced profitability, operational efficiency and better customer service, OneEmpower has made its Smart CVM Solutions available in the form of Software-as-a-Service (SaaS) called OneFlexi. OneFlexi let you run your own loyalty and prepaid / gift card programmes like the big companies do: Help You Generate More Business, More Revenue - Issue your own loyalty and prepaid/gift card - Acquire and retain customers - Gain customer insight - Improve marketing effectiveness and enhance your brand Simple and Easy - Delight your customers with instant rewards and convenience - Check info 24x7 anytime, anywhere - Get daily operational and statistical reports Environmentally Friendly - Options for virtual card or physical card - Paperless operations - Save cost and save the environment Economical - Offered on an annual subscription basis without hefty capital expenditure - You just pay $600 one-time setup fee and $2,400 annual fee per outlet* OneFlexi is a SaaS solutions pre-qualified by ida. SMEs can claim up to 50% of the qualifying costs.* *terms and conditions apply. Contact Information Name: Jasper Ng, Senior Manager Email: jasper@oneempower.com Tel: +65 6248 5118 112 CLOUD COMPUTING IN SINGAPORE

Background Pantropic Online Pte Ltd 261 Waterloo Street #04-27 Waterloo Centre Singapore 180261 www.pantropic.com.sg Pantropic is a specialist in data protection and disaster recovery planning. We help companies protect their critical business data, and help them keep their applications up and running. Since 1999, we ve assisted numerous MNC s and SME s in Southeast Asia with enterprise solutions and managed services. We can offer customized solutions that include 24x7 support, lease financing, hosting, hardware, bandwidth management, behind the firewall enterprise deployments, or automated managed services with monthly subscriptions. Cloud Services Offering ATEGO Cloud Backup is an online remote backup service managed by Pantropic that is meant for both SME s and MNC s. This is not a consumer backup service for home PC s - there are numerous mass market file backup services offered by others for that. If you need a highly reliable and exceptionally secure means to back up structured (databases) and unstructured (files) data to a secure off-site datacenter in Singapore, then we can help you. ATEGO Cloud Backup is an agentless solution that allows you to back up data from your servers, desktops, and laptops to an off-site datacenter using your existing Internet connection. You can schedule backups during the night when your Internet connection is least busy or you can turn on Continuous Data Protection and have files backed up all day. Furthermore, you can relax knowing your data is secure while in transit and at rest in our storage infrastructure using a US Government FIPS certified AES128/256 encryption algorithm. Only you know the private encryption key. The service provider can never decrypt or read your data. In case of disaster, you can also recover your data to our standby virtual machines using our ATEGO Rapid Restore service. Contact Information Name: Clifford Lew, Director Email: cliff@pantropic.com.sg Tel: +65 6411 0011 CLOUD COMPUTING IN SINGAPORE 113

Background Ramco Systems 10 Eunos Road 8, #13-06 Singapore Post Centre Singapore 408600 www.ramcoondemand.com First ERP Software Product Company from India, established in 1989 and headquartered in Chennai. Part of the USD 800 million Ramco group of companies. Currently has over 1400 employees and 15 offices in 9 countries and over 1000 customers. Global offices include USA, Europe, South Africa, Middle East, India (HQ) and Asia Pacific - offices in Singapore and Malaysia and customers in Singapore, Malaysia, Thailand, Indonesia,Philippines,Hong Kong, New Zealand, Australia, Taiwan and Korea. Ramco is a pioneer in the Cloud Computing area with Ramco OnDemand ERP - a comprehensive yet modular, browser based ERP product covering all business functions. Cloud Services Offering Ramco OnDemand ERP is the right solution for all your enterprise needs, because it takes the full power of ERP and places it on the cloud. Since it is a delivery of application (ERP) via Internet, you do not require any investment on new hardware, training, or additional IT staff. Also, you need not worry about the maintenance & upgrades, as all these happens automatically. Moreover, it is so simple to install and can be implemented in weeks, and is definitely cost effective. Ramco OnDemand ERP is completely modular; you can choose the functions you need to achieve the perfect fit for your business. As the solution is available on the subscription model, you can scale up or down as per your requirements and save costs. Ramco OnDemand ERP is a solution from Ramco, a global software solution company, which has invested heavily in the state-of-the-industry service delivery, security technologies, and certification programs. Over 2000 users from various industry sectors like tyres, steel, automotive, trading, electronics, telecom, leather, education, trading etc utilise Ramco OnDemand ERP using a simple web browser. Both large enterprises as well as SMB customers are able to derive tangible business benefits from the product. Contact Information Name: Sandeep Bhattacharya, VP and Country Head, APAC Email: sandeepb@ramco.com.sg Tel: +65 9855 4450 114 CLOUD COMPUTING IN SINGAPORE

Background Salesforce.com Singapore Pte Ltd 9 Temasek Boulevard #40-01 Suntec Tower 2 Singapore 038989 www.salesforce.com Salesforce.com is the trusted enterprise cloud computing company. Based on salesforce. com s real-time, multitenant architecture, the company s Force.com platform and apps (http://www.salesforce.com/crm) have revolutionized the way companies collaborate and communicate. Salesforce.com offers the fastest path to customer success with cloud computing. As of January 31, 2011, salesforce.com manages customer information for approximately 92,300 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. For more information, please visit http://www.salesforce.com, or call 1-800-NO- SOFTWARE. Cloud Services Offering Salesforce.com s cloud offerings include: The Sales Cloud, for sales force automation and contact management The Service Cloud, for customer service and support The Jigsaw Data Cloud, for ensuring data integrity and quality Salesforce Chatter, for social collaboration The Force.com platform, for custom application development Database.com, the world s first enterprise cloud database The AppExchange, the world s leading marketplace for enterprise cloud computingapps Contact Information Name: Cecily Ng, Account Executive Email: wsng@salesforce.com Tel: +65 6302 5898 CLOUD COMPUTING IN SINGAPORE 115

ServTouch-Wywy (S) Pte Ltd 20, Bendemeer Rd, 5th Floor, Singapore 339914 www.servtouch.com Background ServTouch provides a One-stop Media and IT services: - Audio creation - Video Pre and Post production - Website Development and Design - Content Delivery Network with attractive Video streaming/hosting plans on cloud platform - Design and development of Website with social media features - Distribute and support Over-The-Top (OTT) and Set Top Box (STB) devices for media streaming/playback from networking to other home connected devices like PCs We have business presence in Spore and other SE Asia countries and enjoys a wide networking across the other continents. Cloud Services Offering ServTouch has a IPTV license issued by MDA for broadcasting media contents with IP network. We also provide Video streaming and hosting platform which runs on a cloud platform with our partner, New Media Express. It leverages on the benefits of quick to deploy and cost effectiveness of applications. With Cloud services, customers do not need to invest in hardware but can tap on our offering and plan for their needs based on Pay-Per-Use format. We are working to offer other applications related to other digital assets like Photo and Document very shortly. Contact Information Name: Kelvin Tan, VP, New Media Email: kelvintan@servtouch.com Tel: +65 6213 6032 116 CLOUD COMPUTING IN SINGAPORE

Wired-Media Pte Ltd 86 Marine Parade Central #04-315 Singapore 440086 www.wm.tm Background WIRED-MEDIA is your one-stop business solutions partner, delivering the power of the Internet to customers and providing total solutions for critical business needs since 1996. Customers enjoy the peace of mind that comes from the 24 x 7 x 365 phone and technical support, state-of-the-art data centre, world-class robust infrastructure and hosting, with up to 99.9% uptime. We have team of certified technical experts providing you with IT business solutions, ensuring innovation, creativity and customer care to meet your critical business needs. Cloud Services Offering Outsource to the experts your IT needs to maximize your resources and lower your operational costs. Only the largest of companies can afford skilled technical professionals with the highest skills to handle the ever-changing information technology globally in areas of data management, storage, networks and security. In fact more than 70% of such work can be done offsite and by putting them on the cloud, not only costs are greatly reduced, but you also get peace of mind as you know that your servers are being well handled by a pool of IT expects 24 x 7 x 365. Our suite of cloud services includes: - Outsourced Managed IT Services - Colocation solutions - Dedicated Email Solutions - Dedicated Servers Solutions Contact Information Name: Vincent Leaw, Sales Director Email: vincent@wm.tm Tel: +65 6348 8783 CLOUD COMPUTING IN SINGAPORE 117

118 CLOUD COMPUTING IN SINGAPORE Cloud Technology Companies

1degreenorth 69 Ayer Rajah Crescent #03-03 Singapore 139961 www.1degreenorth.com Background 1degreenorth is a specialist company focusing on providing expertise in leading edge solutions and services for High Performance Computing (HPC) Clusters, and Public and Private Cloud infrastructures. With a team of passionate consultants and HPC architects, we have been working on HPC clusters and Grids since 1999 and currently consult for government research organizations and MNCs in Singapore and Asia Pacific in the area of building scalable applications and infrastructure for private and public Clouds. Cloud Services Offering 1. Design and implementation of PRIVATE Cloud infrastructure 2. Design and implementation of PUBLIC Cloud infrastructure 3. Design and implementation of High Performance Computing Clusters 4. Design and implementation of applications to run on private/public Clouds using leading edge PaaS such as Gigaspace and Aneka 5. Design and implementation of large-scale vsmp clusters with ccnuma technology for use in Cloud/Virtualization infrastructure Contact Information Name: Laurence Liew, CEO Email: LLIEW@1degreenorth.com Tel: +65 9029 4312 CLOUD COMPUTING IN SINGAPORE 119

Aksaas Pte Ltd 1 Commonwealth Lane, #08-07 One Commonwealth, Singapore 149544 www.aksaas.com Background AKSAAS was founded in 2006, and was initially incubated under Exploit Technologies. It has a team of software programmers to assist companies in developing applications tailored to their needs. In particular, AKSAAS has developed a cloud middleware and portal that enables Service Providers to deploy and offer cloud services such as infrastructure and software as a service. AKSAAS aims to transforms the Cloud and SaaS landscape in Singapore. AKSAAS was appointed by IDA in 2008 as a SaaS Incubation Centre, and has assisted some 40 companies in deploying SaaS services by March 2011. Cloud Services Offering Aksaas is one of the leading companies in Singapore providing cloud computing and SaaS services. Aksaas provides cloud solutions for telcos and enterprises via its Jazz platform; from the portal to the cloud middleware and enabling its customers to rapidly deploy their cloud services to their end users. The solution is infrastructure independent and interface with a wide range of hypervisors. The software comes with provisioning and metering services, management tools and allows for ease of integration with SaaS applications. In addition, Aksaas provides consulting services to assist ISV s and enterprises to deploy their SaaS applications quickly and efficiently. Contact Information Name: Lim Chinn Hwa, Executive Director Email: chinn.lim@aksaas.com Tel: +65 6100 7227 120 CLOUD COMPUTING IN SINGAPORE

Background Citrix Systems Singapore Pte Ltd #34-02 Suntec Tower 3,8 Temasek Boulevard Singapore 038988 www. citrix.com Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help people work and play from anywhere on any device. More than 230,000 enterprises rely on Citrix to create better ways for people, IT and business to work through virtual meetings, desktops and datacenters. Citrix virtualization, networking and cloud solutions deliver over 100 million corporate desktops and touch 75 percent of Internet users each day. Citrix partners with over 10,000 companies in 100 countries. Annual revenue in 2010 was US$1.87 billion. Cloud Services Offering Citrix OpenCloud is a pragmatic approach that makes the move to the cloud simpler and more successful for enterprises and service providers. OpenCloud offers enterprises the choice to leverage infrastructure technologies already in place or to add new ones, to connect their datacenters seamlessly to external clouds, and to provision applications and deliver them to their users. Cloud providers can extend the reach of their offerings by incorporating their expertise and best practices with the Citrix OpenCloud platform to deliver solutions that are both differentiated and competitively priced, and enable the trust and infrastructure transparency needed to serve as a seamless extension of the enterprise. Citrix OpenCloud platform provides that complete infrastructure, giving customers the choice to protect their investment and to attain the benefits of cloud computing without starting from scratch. Cloud providers can leverage Citrix OpenCloud solutions to help their customers easily and quickly move or extend key workloads to the cloud for increased availability and flexibility. In addition, they can offer differentiated services to reach more customers by combining their own expertise with the technology openness of Citrix OpenCloud platform. Contact Information Name: Kaushal Veluri, Marketing Director - India & ASEAN Email: kaushal.veluri@citrix.com Tel: +65 6725 5321 CLOUD COMPUTING IN SINGAPORE 121

Background Dimension Data (Singapore) Pte Ltd 6 Temasek Boulevard Suntec Tower 4 #26-01 Singapore 038986 www.dimensiondata.com Dimension Data Asia Pacific, a wholly owned subsidiary of Dimension Data plc, operates in over 60 offices across 13 Asia Pacific countries. Dimension Data helps clients plan, build, support, manage, improve and innovate their ICT infrastructures. It combines an expertise in networking, security, data centre solutions, Microsoft solutions and converged communications & contact centre technologies, with advanced skills in consulting, integration, training and managed services to design ICT solutions to accelerate the business ambitions of its clients. Dimension Data is a member of the NTT Group. Cloud Services Offering Dimension Data offers a range of core business solutions that address your requirements at every phase of the IT lifecycle from consulting to infrastructure and applications. Our qualified teams of subject-matters coupled with our strong partnership with leading technology vendors and ability to integrate different technologies, enable us to provide clients with a real roadmap for the future of their ICT infrastructures. Our solutions portfolio includes an array of network management services such as Network Engineering and Management Skills, Network Management Services, Network Optimisation Services, Wireless Networking Services, Service Desk Services and Voice Management Outsourcing. Clients can choose to extend the capabilities of their existing infrastructure to hosted solutions by Dimension Data and / or aggregating cloud services such as Microsoft Office 365 and Azure. In the Asia Pacific region, BSNL and Dimension Data have teamed up to launch dedicated Internet data centres across India to help enterprises leverage the power of cloud computing. Empowered by BSNL and managed by Dimension Data, these facilities have been designed to the highest global IT standards, using cutting-edge technologies to offer unprecedented bandwidth and latency. Five of the six data centres have since received Tier III certification from Uptime Institute, on track to become the largest portfolio of Tier Certified data centres in the world. The Managed, Hosted and Cloud services from these facilities are offered under the brand onecloud. www.onecloud.in Dimension Data is also a recipient of the VCE (Virtual Computing Environment) Company s Leader in Adopting Cloud Computing on Vblock Infrastructure Platforms Award 2010 for Singapore. The VCE award recognises Dimension Data for developing a cloud computing practice built around the Vblock Infrastructure platform, spearheading the adoption of cloud computing. Contact Information Name: Douglas Tan, Senior Client Manager Email: info.sg@dimensiondata.com Tel: +65 6517 2000 122 CLOUD COMPUTING IN SINGAPORE

Background EMC International SARL (Singapore Branch) 6 Temasek Boulevard, #31-01 Suntec Tower Four, Singapore 038986 www.emc.com EMC Corporation (NYSE: EMC) is the world s leading developer and provider of information infrastructure technologies that enable people and organizations of all sizes to transform the way they store and create value from their digital information. Cloud Services Offering Organizations are turning to the private cloud for efficient, dynamic, and scalable IT resources as cloud computing enables organizations to achieve faster and high returns on their IT investments. EMC s industry-leading portfolio of innovative virtualization, storage, security, and information and content management products is essential for cloud computing to fulfill its promise. EMC has been moving itself into position to provide customers with a safe path from the world of physical IT to fully virtualized IT and ultimately to cloud-based IT infrastructure. Primary solutions that EMC cloud computing and storage can provide include: Multi-site data management When you need single-point, rules-based management for vast quantities of content produced, consumed, and stored in multiple locations nationwide or worldwide. Intra-office and inter-office data sharing When the missions of your various user communities demand secure storage and rapid distribution of shared data assets combined with utmost data confidentiality, all controlled from a single point. Analytical and scientific research When authorized analysts and knowledge workers need rapid, easy access to actionable data regardless of where that data was created or in which data center it currently resides including secure, large volume storage as an online service. Contact Information Name: Email: Tel. 1: Tel. 2: Narissa de Rozario, Executive Briefing Advisor Singapore_EBC@emc.com +65 6501 1055 (main line) +65 6501 1765 (direct) CLOUD COMPUTING IN SINGAPORE 123

Background 124 CLOUD COMPUTING IN SINGAPORE HCL Singapore Pte Ltd 8 Shenton Way # 33-01 Temasek Tower Singapore 068811 www.hcltech.com/geo-spread/singapore/ HCL Technologies is a leading global IT services company, working with clients in the areas that impact and redefine the core of their businesses. Since its inception into the global landscape after its IPO in 1999, HCL focuses on transformational outsourcing, underlined by innovation and value creation, and offers integrated portfolio of services including software-led IT solutions, remote infrastructure management, engineering and R&D services and BPO. HCL leverages its extensive global offshore infrastructure and network of offices in 26 countries to provide holistic, multi-service delivery in key industry verticals including Financial Services, Manufacturing, Consumer Services, Public Services and Healthcare. HCL takes pride in its philosophy of Employee First which empowers our 58,129 transformers to create a real value for the customers. HCL started its operations in Singapore in 1980 and was HCL s first foray outside India and indeed the first internationalization effort by an Indian IT company. We regard it as an honor to be one of the first few IT companies in Singapore. HCL has come a long way from building computers to being a leading Systems Integrator in this region. Cloud Services Offering HCL is a formidable cloud service partner for global organizations with coherent thinking and strategy in place. Today, we work with 8 out of Top 10 ISV s in their Cloud Initiatives 35 Global Organizations in offering Private Cloud Based Enterprise Management Platform 25+ GF 500 in their Virtualization journey for Cloud enablement This deep and inherent experience gives HCL a competitive advantage. HCL s approach is centered on building & providing competency based services such as Cloud Assessment, Implementation & Migration to Private, Public and Hybrid Clouds and Cloud Operations services. HCL is also actively progressing to identify niche functional applications areas in various industry verticals (and microverticals) that will be delivered through HCL Cloud. Our services are centered on: Cloud Consulting and Assessment Cloud Implementation and Migration Cloud Management and Operations Contact Information Name: Arun Sundar, Marketing and Industry Analyst Relations Email: arun.sundar@hcl.in Tel: +65 9028 3695

Hewlett-Packard Singapore (Sales) Pte Ltd 450 Alexandra Road Singapore 119960 www.hp.com.sg Background HP is a technology company that operates in more than 170 countries around the world. We explore how technology and services can help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We provide infrastructure and business offerings that span from handheld devices to some of the world s most powerful supercomputer installations. We offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps us match the right products, services and solutions to our customers specific needs. Cloud Services Offering HP offers cloud infrastructure solution and consulting services. CloudStart, built on Converged Infrastructure, offers a menu of pre-defined services allows the following service : - request and activate service from self-service portal - scale service securely - adjust service based on consumption and chargeback reports The CloudStart comes with HP Cloud Service Automation software, and storage services from HP StorageWorks, enables clients to reduce provisioning times up to 80 percent. The HP Cloud Discovery Workshop provides: Education on the cloud and hybrid service delivery strategies from the infrastructure layer to the applications Recommendations for using the cloud as part of a service provider and portfolio strategy Next steps and roadmap for cloud computing projects HP Cloud Roadmap Service provides 8-12 weeks consulting engagement that : Identify opportunities where business and IT can benefit from the cloud Identify the appropriate cloud delivery and deployment models Recommend the service strategy, governance and program model for incorporating cloud capabilities Provide practical, step-by-step roadmap for cloud adoption HP Cloud Design Service provides : Design scalable and comprehensive cloud infrastructure that can evolve from public to private: Comprehensive HP reference architecture ITIL v3 interpretation Full mapping of technologies Detailed bill of materials and implementation plan. Contact Information Name: Jason Tan, Director Email: jason-ct.tan@hp.com Tel: +65 9107 5296 CLOUD COMPUTING IN SINGAPORE 125

Background Hitachi Data Systems 300 Beach Road #28-01 Singapore 199555 www.hds.com Hitachi Data Systems helps organizations transform raw data into valuable information by making it more accessible and simpler to manage. Our vision is that IT must be virtualized, automated, cloud-ready and sustainable. As the leader in storage virtualization, only Hitachi Data Systems offers a common, virtualized platform for all data and information. Our applications include end-to-end virtualization, massive consolidation, data replication, archival solutions and the ability to scale up and scale out as business objectives require. Our solutions enable broad heterogeneous storage management, business continuity, backup and recovery, performance enhancement, data migration and data lifecycle management. With more than 4,200 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems is trusted by the world s leading enterprises, including more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world and information is the new currency. Cloud Services Offering Cloud is not a technology, but it s a self-service, on demand, pay per use model. HDS strategy is provide cloud ready virtualized framework to support various cloud business model. Hitachi agile clouds securely virtualize IT assets into consolidated, easy to manage pools of IT resources that can be provisioned as needed to support a wide range of applications and data types from a single, integrated infrastructure that is secure, reliable, scalable, cost-effective and agile in the face of changing demands. Our virtualized storage framework will scale out, scale up and scale deep which will be most economical cloud infrastructure framework. Most of the existing storage virtualization frame work either scale out or scale up. We ll scale deep with external storage virtualization. This is our unique technology breakthrough which will provide an upper edge to our customers. To help manage the explosive growth of unstructured data, optimize costs and simplify and automate the unstructured file environment, customers will want a Cloud Service located within their environment, to eliminate capital expense through pay-per-use model, providing them the agility to grow and shrink capacity to meet the ever-changing demands of the business. Contact Information Name: Sunil Chavan, Director Email: sunil.chavan@hds.com Tel: +65 6225 3377 126 CLOUD COMPUTING IN SINGAPORE

Background IBM Singapore Pte Ltd 9 Changi Business Park Central 1 The IBM Place Singapore 486048 www.ibm.com/sg/en/ IBM Cloud Computing IBM has helped thousands of clients adopt cloud models and manages millions of cloud based transactions every day. IBM assists clients in areas as diverse as banking, communications, healthcare and government to build their own clouds or securely tap into IBM cloud-based business and infrastructure services. IBM is unique in bringing together key cloud technologies, deep process knowledge, a broad portfolio of cloud solutions, and a network of global delivery centres. For more information about IBM cloud solutions, visit www.ibm.com/cloud. Cloud Services Offering IBM s enterprise class cloud computing capabilities enable clients to assess cloud readiness, develop adoption strategies and identify business entry points. IBM Cloud Service Delivery Options include private cloud, managed private cloud, hosted private cloud, shared cloud services, public access to cloud services, hybrid cloud services. PLAN Cloud readiness & security assessments, ROI & migration strategies, cloud infrastructure design services and roadmap. - IBM Strategy and Change Services for Cloud Adoption - IBM Strategy and Design Services for Cloud Infrastructure and roadmap. - IBM Professional Security Services for Cloud security assessment and roadmap. BUILD - IBM Smart Business Development and Test private cloud services - IBM Smart Desktop public cloud services provide anytime, anywhere access to applications, information and resources - IBM Cloud Service Provider Platform (CSP2) accelerates and simplifies deployment of a complete cloud services environment. DELIVER - IBM LotusLive Collaboration Suite: World-class social networking services and on-line collaboration tools - IBM Tivoli Live: cloud-based solution for fast deployment and flexibility to address service management needs. - IBM Information Protection Services managed backup cloud services enabling security-rich, managed protection of critical data. - WebSphere Cast Iron fast and flexible SaaS and cloud-based application integration into clients IT environment. Contact Information Name: Chung Hao Ning, Country Leader, Cloud Computing Email: chunghn@sg.ibm.com Tel: +65 6418 9647 CLOUD COMPUTING IN SINGAPORE 127

ICSP Solutions Pte. Ltd. 1 Ubi View #04-10 Focus One Singapore 408555 www.icspsolutions.com Background ICSP Solutions Pte Ltd (ICSP) was incorporated with the mission to provide world class solutions to service providers using in-house innovation and partner products. ICSP has been involved in providing High Performance Computing and Virtualisations solutions to its customer for more that 4 years. ICSP provides expertise to implement private and public clouds using open source stacks. Cloud Services Offering ICSP has partnered with Eucalyptus Systems, Inc. to provide proven private cloud stack for customer needs. With Eucalyptus stack, customers make more efficient use of their computing capacity, thus increasing productivity and innovation, deploying new applications faster, and protecting sensitive data while making savings in capital expenditure. ICSP provides design and implementation services to build private and public clouds. Contact Information Name: Rakesh Sabharwal, Vice President Email: rakeshs@icspsolutions.com Tel: +65 6749 3202 128 CLOUD COMPUTING IN SINGAPORE

Infotect Security Pte Ltd 20, Ayer Rajah Crescent #08-02 Singapore 139964 http://www.infotectsecurity.com Background Provides the world s first outbound security solution for cloud services. Cloud Services Offering Protects your cloud services from: 1) leaking sensitive information 2) transmitting malware 3) showing inappropriate content Contact Information Name: Wong Onn Chee, Director Email: onnchee@infotectsecurity.com Tel: +65 9838 7930 CLOUD COMPUTING IN SINGAPORE 129

INTALIO 8 Eu Tong Sen Street #19-90 The Central Singapore 059818 www.intalio.com Background Intalio delivers private cloud computing solutions that can be deployed on demand or on premises. How can we use the Internet to develop better applications for the Enterprise? Everyday since 1999, Intalio answers this question with innovative software based on industry standards and open source technologies. We are VC funded, profitable, and doubling in size every year. Our software can be found everywhere, powering some of the largest companies in the world like Deutsche Bank, Mitsubishi, NTT, and Vodafone, as well as 3 out of the 10 most visited websites, Facebook, Google, and Yahoo! Intalio s technology was even used to drive NASA s Mars Exploration Rovers! We are expert software engineers, passionate about Cloud Computing, and fully committed to the success of our customers. Intalio has over 750 customers, in more than 60 countries, across all major vertical industries. Companies around the world select Intalio for the completeness of its product offering, the excellence of its customer support, and its commitment to Open Source. Cloud Services Offering Intalio provides an integrated portfolio of applications for cloud computing. Our products can be deployed on premises for maximum security and control, or on public clouds such as AWS. Applications developed with Intalio Cloud are elastic and multi-tenant, automatically. Software as a Service Intalio SaaS provides an extensive suite of business applications that can be deployed out of the box, or used as templates for supporting the development of custom ones. All applications can be used independently from each other, while leveraging a common set of components and features. Intalio SaaS also supports the deployment of third-party applications. Platform as a Service Intalio PaaS offers an integrated platform for developing cloud applications that are natively elastic and multi-tenant. It is made of an extensive collection of application engines for managing data, documents, events, processes, rules, and user interfaces, without having to write code. Intalio PaaS typically improves developer productivity by an order of magnitude. Infrastructure as a Service Intalio IaaS provides an elastically scalable infrastructure for the deployment of applications and the storage of data and documents. Built on top of the VMware s virtualization technology, it offers an unprecedented level of reliability, scalability, and security. Intalio IaaS also supports cloud-bursting to public clouds such AWS. Open Source Software A platform with the breadth and depth of Intalio Cloud would not be possible without the very many Open Source components it is made of, from the Jetty Application Server, to the ODE BPEL Engine. They make the best part of our Application Engines and have been developed by Intalio or by third-party Open Source projects that we actively contribute to. Contact Information Name: Arnaud Blandin, Vice President Email: blandin@intalio.com Tel: +65 6225 5580 130 CLOUD COMPUTING IN SINGAPORE

5 Ang Mo Kio Street, NCS Hub, Singapore 569141 www.ncs.com.sg Background NCS Group is a leading information technology and communications engineering service provider with about 7,000 staff in more than 10 countries across the Asia-Pacific and Middle East regions. NCS has in-depth domain knowledge and unique delivery capabilities which focus on defining, realising and sustaining Business Value for its Customers via the innovative use of technology. With proven expertise in consulting, development, systems integration, outsourcing, infrastructure management and solutions gained while serving government and commercial organisations across the regions, NCS delivers end-to-end support for every organisation s technology needs. Headquartered in Singapore, NCS is a wholly-owned subsidiary of the SingTel Group. Cloud Services Offering NCS understands the key considerations and our solutions are developed to help ensure successful cloud adoption, from Consulting to Services Integration, Application Development, and a valuable portfolio of Cloud Enablement Services. As a proficient aggregator, integrator and enabler in Cloud computing, NCS provides an efficient, secure and scalable cloud eco-system for organizations. Orchestrating to bring the distinguished benefits of different ensembles of Cloud Computing, enterprises can adopt their choice cloud solutions through cloud-to-cloud federation and integration services in a controlled and manageable environment. NCS Cloud Computing Services include: Cloud Consulting Services Conduct Cloud Readiness Assessment and develop enterprise Cloud Strategy. Define the holistic change management plan and measurement criteria. Cloud Implementation Services - Cloud Application Development Develop and implement custom applications. - Cloud Integration Services & SaaSConnect Integrate internal and external Cloud services. NCS SaasConnect provides an integrated environment to assist the product or application development life cycle. This helps organizations to reuse significant parts of existing code, accelerate application development and enhance integration with legacy systems. We can make enhancement s on a variety of cloud platforms. - Cloud Enablement Develop and implement Cloud services. Contact Information Name: Lyndy Ng, Director Email: lyndyng@ncs.com.sg Tel: +65 6556 8000 CLOUD COMPUTING IN SINGAPORE 131

Background NetApp 1 Magazine Road, Central Mall, #03-03, Singapore 059567 www.netapp.com/as NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Our dedication to the principles of simplicity, innovation, and customer success has made us one of the fastest-growing storage and data management providers today. Customers choose us for our go beyond approach and broad portfolio of solutions for server-to-storage virtualization, business applications, data protection, and more. Our solutions and virtualized storage technologies provide nonstop availability of critical business data and speed product development, so you can deploy new capabilities with confidence and get to revenue faster than ever before. Cloud Services Offering Facilitate the reuse and dynamic allocation of resources through a shared infrastructure. Deliver cloud-based services for greater cost savings, increased agility, and improved efficiencies. NetApp has the products and technologies you need for a virtualized, service-oriented infrastructure. Learn more about the capabilities that you require: - Secure multi-tenancy to cost-effectively and securely partition a single system to support multiple tenants, such as customers, business units, or workgroups - Service automation and management to enable a pay-as-you-go model with instant delivery and chargeback capability, and near-real-time visibility into availability, performance, or policy problems - Data mobility to move data without disruption while maintaining SLAs - Storage efficiency through a single unified architecture using software to boost overall efficiency, reduce costs, and increase utilization - Integrated data protection to meet backup, disaster recovery, archiving, and compliance SLAs We can help you transform your IT infrastructure to deliver cloud-based services. Read the Top Reasons why you should choose NetApp for the cloud. Contact Information Name: Loh Ching Soo, Country Manager Email: chingsoo@netapp.com Tel: +65 6496 3531 132 CLOUD COMPUTING IN SINGAPORE

Background Oracle Corporation Singapore Pte Ltd 6 Temasek Boulevard #18-01 Suntec Tower Four Singapore 038986 www.oracle.com Oracle (NASDAQ: ORCL) is the world s most complete, open, and integrated business software and hardware systems company. Cloud Services Offering Delivering Public and Private Cloud Computing Oracle s rich portfolio of cloud offerings includes Oracle On Demand, which provides software as a service, as well as hosted and managed alternatives to on-premise deployment. For enterprises that are building private clouds and for service providers that are building public clouds, Oracle offers comprehensive solutions for platform as a service and infrastructure as a service. For more information, please visit : http://www.oracle.com/us/technologies/cloud/index. html Contact Information Name: Tan Keng Chiang, Solution Development Manager Email: keng.tan@oracle.com Tel: +65 6436 1000 CLOUD COMPUTING IN SINGAPORE 133

Background Parallels Software Pte Ltd 3 Anson Road #36-01 Springleaf Tower Singapore 079909 www.parallels.com Parallels is a global leader in virtualization and automation software that optimizes computing for consumers, businesses, and Cloud services providers across all major hardware, operating systems, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with more than 700 employees in North America, Europe, and Asia. Cloud Services Offering Parallels Automation is a customizable billing and automation solution for delivering hosting services and software applications to millions of customers. Parallels Automation streamlines all business processes, from online ordering and provisioning to common account management tasks. Parallels Automation allows you to build customized service plans which your customers can order from an online store. Customer orders are automatically provisioned and billed without any manual involvement. Orders are filled almost instantaneously and your customers can go online to configure their services using the Parallels Automation control panel without learning how to configure a server. Parallels Automation has been customized for the needs of industry leading service providers: Telecoms and ISPs use Parallels Automation to integrate hosting services into their existing infrastructures. Domain Registrars use Parallels Automation to offer hosting services to their large customer bases. Hosting Service Providers use Parallels Automation to automate and expand their businesses with new capacity and new services including SaaS offerings. Parallels Automation s flexibility and scalability make it ideal for service providers who are entering hosting and also for established providers with existing infrastructures. Parallels Automation has been deployed by several leading hosting providers including telecom carriers, domain registrars, and hosting providers. Contact Information Name: Clara Chwee, Marketing Manager, SEA & Australia Email: cchwee@parallels.com Tel: +65 6645 3298 134 CLOUD COMPUTING IN SINGAPORE

Platform Computing Singapore Pte Ltd #05-01/02, Connexis, South Tower 1 Fusionopolis Way Singapore 138632 www.platform.com Background Platform Computing is the leader in cluster, grid and cloud management software serving more than 2,500 of the world s most demanding organizations. For 18 years, our workload and resource management solutions have delivered IT responsiveness and lower costs for enterprise and HPC applications. Founded in 1992, Platform Computing is a privately-held, entirely self-funded company. Headquartered in Toronto, Canada, Platform has a strong global presence with over 500 employees in offices across North America, Asia Pacific and Europe. Whether it s is in the HPC technical design data center, in the demanding environment of financial services risk management applications, or in private cloud management, Platform Computing s software helps manage nearly 5 million CPUs around the world. Our products drive faster performance, more flexible sharing, and ultimately, the best use of valuable IT resources possible. Platform Computing has strategic relationships with Cray, Dell, HP, IBM, Intel, Microsoft, Red Hat and SAS. Cloud Services Offering Enterprise Cloud The Platform ISF is a cloud offering that creates a shared computing infrastructure from heterogeneous physical and virtual resources to deliver application environments according to workload-smart and resource-aware policies. HPC Cloud The Platform LSF family of products is the industry s most powerful, comprehensive, set of policy-driven High Performance Computing (HPC) management solutions for engineering and scientific distributed computing environments. Platform LSF combined and integrated with Platform ISF delivers the most robust HPC cloud. Financial Cloud The Platform Symphony enables a massively scalable infrastructure on which banks and funds can quickly provision and scale out risk simulations on the world s most popular commercial risk and trading platforms. Platform Symphony combined and integrated with Platform ISF delivers the most comprehensive Service Oriented Architecture (SOA). Platform Computing s Cloud Innovation Centre (CIC) in Singapore provides access to free cloud software, technical consultants and training programs to Singapore-based companies. The goal of the Centre is to educate enterprises, government organizations, software vendors and start-ups about cloud technology and encourage the creation of new products and services based on this rapidly emerging computing paradigm. Contact Information Name: Gilbert Thomas, Manager Email: Gthomas@platform.com Tel: +65 9816 5921 CLOUD COMPUTING IN SINGAPORE 135

Background RightScale 9 Battery Road The Straits Trading Building Singapore 049910 www.rightscale.com RightScale is the leader in cloud computing management. Founded in 2006, the company offers a fully automated management platform that delivers the scalable, cost-effective, on-demand power of cloud computing, while providing complete IT control and transparency. The web-based RightScale Cloud Management Platform is available in a range of editions and solution packs. To date, thousands of deployments and over 2,000,000 servers have been launched on RightScale for leading companies such as Animoto, Playfish, Sling Media and TC3. RightScale is based in beautiful Santa Barbara, California. Cloud Services Offering RightScale is the Leader in Cloud Computing Management. We provide a web based management GUI for users to manage their server architectures in the cloud by automating and orchestrating their servers to auto-scale and dynamically configuring and provision the servers in a programmatic fashion. With RightScale, System administration will be simplified thus increased productivity, visibility and scalability in their cloud deployments. RightScale provides expertise in end-to-end cloud deployments, such as consultancy, professional services with a team of Solution Architects ensuring the deployment is successfully implemented. Contact Information Name: Jason Tan, Director, Business Development (APAC) Email: Jason@rightscale.com Tel: +65 9653 4988 136 CLOUD COMPUTING IN SINGAPORE

RSA, The Security Division of EMC 6 Temasek Boulevard Suntec Tower 4 #31-01 Singapore 038986 www.rsa.com Background RSA, The Security Division of EMC, is the premier provider of security, risk and compliance solutions, helping the world s leading organizations succeed by solving their most complex and sensitive security challenges. These challenges include managing organizational risk, safeguarding mobile access and collaboration, proving compliance, and securing virtual and cloud environments. Combining business-critical controls in identity assurance, data loss prevention, encryption and tokenization, fraud protection and SIEM with industry leading egrc capabilities and consulting services, RSA brings trust and visibility to millions of user identities, the transactions that they perform and the data that is generated. Cloud Services Offering We can help companies accelerate the benefits of virtualization and accelerate their journey to the private cloud by identifying new benefits while mitigating security concerns which arise from virtualization technologies. The RSA Security Practice of EMC Consulting, leveraging RSA s security expertise and EMC s leadership in virtualization and cloud, offers broad based security assessments for virtualized environments and new services to secure Virtual Desktop Infrastructures, leverage RSA best practices and established safeguards to help build secure virtualized and private cloud environments through technology, policy and program development. Our security consulting services for Virtualization and Private Cloud Security include: Security Assessment for Virtualized Environments Securing Virtual Desktop Infrastructure RSA Professional Services apply a range of authentication, data protection, and security event management solutions into virtualized enviornments to accelerate the return on investment of this technology while maintaining the appropriate security controls and posture. Our services span ever aspect of design, implementation, optimization and lifecycle use of RSA solutions such as SecurID, DLP Suite and envision, in conjunction with our knowledge of virtualization technologies, to ensure our client s benefit from their investment. Contact Information Name: Sharon Koo Email: Sharon.koo@rsa.com Tel: +65 6333 6200 CLOUD COMPUTING IN SINGAPORE 137

Background S & I Systems Pte Ltd 31 Kaki Bukit Road 3 #05-20/23 Techlink Singapore 417818 www.si-asia.com S & I is an integrated IT solutions provider of enterprise infrastructure systems and business application solutions that delivers the best value IT solutions that help customers achieve better business performance. Established in 1998, S & I has over 100 employees, with offices in Singapore, Malaysia and Thailand. Working together with leading technology partners, S & I provides infrastructure and business solutions to over 300 enterprise customers spanning a broad spectrum of industries. S & I has the capabilities to help organizations adopt private cloud computing and SaaS to drive greater performance with efficient, dynamic and scalable IT resources. Cloud Services Offering S & I adopts a stepwise approach to help companies develop cloud strategy and recommend implementation that offers the fastest path to best meet their cloud computing needs. We provide an integrated portfolio of IaaS (Infrastructure as a Service) and SaaS (Software as a Service) solutions for cloud computing that can be deployed on premise or on demand. Our cloud services include: Private cloud planning, design and implementation. Migration to Cloud SaaS applications consulting, implementation & integration services. Contact Information Name: Ong Ngee Ming, Marketing Manager Email: ngeeming.ong@si-asia.com Tel: +65 6319 4888 138 CLOUD COMPUTING IN SINGAPORE

Background VMware (S) Pte Ltd 6 Temasek Boulevard #06-01 Suntec Tower 4 Singapore 038986 www.vmware.com VMware, the global leader in virtualization and cloud infrastructure, delivers customerproven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. Leveraging VMware vsphere, the most widely deployed foundation for cloud computing, VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. VMware s approach speeds the transition to cloud computing while preserving existing investments and improving security and control. With more than 250,000 customers and 25,000 partners, VMware solutions help organizations of all sizes to lower costs, increase business agility and ensure freedom of choice. Cloud Services Offering Businesses want IT to be more flexible and responsive, but also improve efficiency and control costs. VMware delivers solutions that enable organizations to lower costs, increase business agility and ensure freedom of choice. We allow enterprises to accelerate their transition to the cloud and adopt a more efficient, agile service delivery model IT as a Service. This means businesses control the critical elements of their IT strategy as they build cloud infrastructures tailored to address their unique business challenge. To speed this transformation, VMware delivers a new cloud stack consisting of three core layers: Cloud Infrastructure and Management, Cloud Application Platform and End-User Computing. This new stack helps enterprises to: Build intelligent virtual infrastructure that preserves and extends their existing investments in applications and infrastructure. Modernize today s applications and build robust, cloud-ready applications for the future. Deliver end-user freedom, yet allow IT to maintain control. Together, these solutions maximize IT efficiency and agility, while enhancing service availability, security and control. VMware is also committed to supporting an open ecosystem: customers have a choice of infrastructure hardware, operating systems, cloud service providers and an open platform that provides application portability, thus ensuring customer flexibility and freedom of choice. Contact Information Name: General Sales enquiries Email: vi-hotline@vmware.com Tel: +65 6823 2239 CLOUD COMPUTING IN SINGAPORE 139

Acknowledgement This Cloud Computing in Singapore booklet would not have been possible without the kind assistance rendered by many from the industry. Many cloud service providers have contributed content and sponsorship. The organisations featured in the case studies worked with our writers closely over many months. IDA s journey in cloud computing has involved several industry partners and IT associations here. We are also grateful to IDA colleagues, including the corporate communications and legal divisions who offered us their expertise. Where we have been the content owners, they have been the wordsmiths. Finally, the publishers, writers, graphic and layout artists and printers who transformed this booklet from bytes to its bound form. As for others we may have omitted mentioning here, we are in no way less grateful for your help. Thank you. 140 CLOUD COMPUTING IN SINGAPORE

Cloud Computing - a game changer Today. Everything-as-a-Service (XaaS) from applications to mobility solutions, from infrastructure to networking platforms, can all be on Cloud. But the reality is Cloud Computing is not applicable in the same way for every organisation. CIOs need to plan and set their own Cloud vision and strategy to foster operational excellence and cost efficiencies. And the process of incorporating Cloud can be intense. As the leading system integrator, we are able to harness the best-in-class cloud solutions to seamlessly aggregate, connect and integrate into your existing applications and infrastructure. Let us help realise your next gamer changer - an efficient, secure and scalable cloud eco-system, for your organisation. Contact us now at reachus@ncs.com.sg or visit www.ncs.com.sg NCS Pte. Ltd. (Reg No: 198101793G) 5 Ang Mo Kio, Street 62 NCS Hub Singapore 569141 T 65.6556-8000 F 65.6556-7000 W www.ncs.com.sg Australia Bahrain Brunei China Dubai Hong Kong SAR India Korea Malaysia Philippines Singapore Sri Lanka

www.esker.com Business Process can be made less painful and less costly. Esker helps companies quit paper and streamline business processes. We offer on-premise and Software-as-a-Service (SaaS) solutions to help your company automate processes, reduce risk, increase competitiveness and improve performance throughout the order-to-cash and procure-to-pay cycles. Esker s Document Process Automation Solution SaaS Document Delivery Accounts Receivable Accounts Payable Sales Order Processing Send business documents via fax, email, and postal mail directly from your ERP/ SAP applications. Offers 100% customer invoice automation and 100% delivery flexibility from paper to electronic invoice. End-to-end capabilities for paperless invoice processing for accounts payable, with seamless integration to ERP/SAP applications. End-to-end capabilities for receiving, entering and tracking customer orders, with seamless integration to ERP/SAP applications. For more information, please contact: info@esker.com.sg or call +65 6735 6882