Master of Science in Tourism and Hospitality Management

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Programme Syllabus for Master of Science in Tourism and Hospitality Management 120 higher education credits Second Cycle Established by the Faculty Board of the School of Business, Economics and Law, University of Gothenburg, on November 14, 2006, last revised on May 19, 2010. Graduate School School of Business, Economics and Law at University of Gothenburg Vasagatan 1, PO Box 695, SE 405 30 Göteborg, Sweden +46 31 786 0000, +46 31 786 5339 (fax) www.handels.gu.se study.info@gs.gu.se

2 / 7 1. Decision and Guidelines The study programme for the Master of Science in Tourism and Hospitality Management, 120 higher education credits, hec, (equals 120 ECTS credits), was established by the Faculty Board of the School of Business, Economics and Law on November 14, 2006 and last revised on May 19, 2010. The programme syllabus applies as from autumn term of 2010. 2. General Objectives Second cycle education shall according to the Swedish Higher Education Act (HEA) build on knowledge that students acquire in first cycle education or corresponding knowledge (see Appendix 1, HEA, ch. 1:9). The general objectives for a Master (120 credits) are stated in Appendix 2, the Higher Education Ordinance (see Appendix 1). 3. Programme Specific Objectives (learning outcomes) After successfully completing the programme the student should; be able to integrate knowledge from various academic fields into operational wisdom and be prepared to assume leadership roles in the tourism and hospitality sectors. have an understanding of tourism as a multidisciplinary phenomenon with its own and unique regulation, history, markets and business logic. have acquired the specific applied knowledge and skills needed for management positions in marketing, business control, and human resource management in tourism and hospitality organisations. have an ability to work in multicultural teams and to handle complex situations in tourism organisations that operate domestically and internationally. In addition to the specific learning outcomes above, the students should also have acquired the following general knowledge. Communication skills, including writing, oral presentation, and communication in group work situations. Project management, such as the ability to autonomously plan, execute, and conclude a large project. Information search, including the ability to find and filter information from databases and other information sources.

3 / 7 4. Organisation All Graduate School programmes are managed by the Dean of the Graduate School while the operational responsibility rests with the Director of Studies. Each Graduate School programme has a programme coordinator and an advisory programme committee responsible for programme and course content. 5. Programme Disposition and Content 5.1. Disposition Year 1 Period Autumn Term Period 1 Autumn Term Period 2 Spring Term Period 3 Spring Term Period 4 Tourism Development (7.5 hec) Tourism and Hospitality Marketing (7.5 hec) Tourism and Hospitality Law (7.5 hec) Managerial Economics in the Tourism and Hospitality Industry (7.5 hec) Culture Tourism (7.5 hec) Corporate Social Responsibility in Tourism (7.5 hec) Thematic Study (7.5 hec)* Event Management (7.5 hec)* Year 2 Period Autumn Term Period 1 Atumn Term Period 2 Spring Term Period 3 and 4 Risk Management (7.5 hec)* Research Method I (7.5 hec)* Research Method II (7.5 hec) Project Management (7.5 hec) Master Degree Project (30 hec) * May be replaceable with possible elective The electives are tentative depending upon faculty changes and number of registered students and may vary from year to year. The programme covers four academic terms of full-time study (120 higher education credits) including three terms of courses (90 higher education credits) and one term of Master Degree Project, 30 higher education credits (thesis writing). The programme comprises core courses, including methods, elective courses and Master

4 / 7 Degree Project (thesis writing). Core courses are programme specific and include courses in methods with emphasis on qualitative and quantitative analysis. Elective courses from other Master programmes, or in special cases, and only after permission granted by the Graduate School, second cycle courses at other universities may be an option. Only students with very good study results at the Graduate School, excellent English language proficiency and a clear purpose for their exchange period will be permitted to study as exchange students at our partner universities. Each term is divided into two periods, each course is 7.5 higher education credits, except where noted. 5.2. Content 1 st term: Four modules are included in the first term as core courses: 2 nd term: Tourism Development (7.5 higher education credits) Tourism and Hospitality Marketing (7.5 higher education credits) Tourism and Hospitality Law (7.5 higher education credits) Managerial Economics in the Tourism and Hospitality Industry (7.5 higher education credits) Two of the four modules included in the second term are elective courses. and two of the four modules included in the third term are elective courses. Apart from these elective courses, students may select elective courses from other Master programmes, or in special cases, and only after permission granted by the Graduate School, second cycle courses at other universities may be an option. Corporate Social Responsibility in Tourism (7.5 higher education credits) Culture Tourism (7.5 higher education credits) Thematic Study (7.5 higher education credits) - elective Event Management (7.5 higher education credits) - elective 3 rd term: Four modules are included in the third term. Two of them are core courses and two are electives: Risk Management (7.5 higher education credits) - elective Research Method I (7.5 higher education credits) - elective Research Method II (7.5 higher education credits) Project Management (7.5 higher education credits)

5 / 7 4th term: Master Degree Project (30 higher education credits ) The master degree project is a substantial piece of applied research conducted under the supervision of a faculty member and is the final phase in all Master Programmes. The degree project must involve an analysis based on material covered in previous course work. It should require one term of full-time work. The objective behind requiring the students to devote one full term to writing a degree project is that the student shall acquire an ability to use a research approach, i.e. to be analytical and critical, in the course of their everyday work as well as in decision-making. 6. Tuition and Examination The language of instruction is English. Courses will include lectures, seminars and case studies. The students will also work together in small groups, according to educational principles such as problem-based learning, experiential learning and action learning. Group reports will be assessed and graded individually, as will individual term papers and individually written exams. The courses will be examined separately. Each course is graded with Pass with Distinction (väl godkänd, VG), Pass (godkänd, G) or Fail (underkänd, U). Grades are translated with a set model where the grades correspond to the following intervals according to EGIS (ECTS Grade Interpretation Scheme) Pass with Distinction (väl godkänd, VG) Pass (godkänd, G) Fail (underkänd, U) A-B C-E FX-F The Graduate School is obliged to offer the exam at least five times during the course of each two year period. Students who have made five unsuccessful attempts to pass an exam have lost the possibility of obtaining the Master of Science Degree. 7. Admission Requirements and Selection Process General Admission Requirements The applicant must hold the minimum of a Bachelors degree 1 (i.e. the equivalent of 180 ECTS credits) at an accredited university. The university has to be listed in the latest edition of the International Handbook of Universities 2 (please note, all credits need to be from an accredited university). The applicant s university education must include a minimum of 90 ECTS credits in a major subject and a thesis, term paper or equivalent proof of proficiency in academic writing, a minimum of 15 ECTS credits 1 The equivalent to a Swedish Bachelors Degree depends on 1) Length of education 2) grade/division/class of your total degree. 2 http://www.unesco.org/iau/onlinedatabases/list.html

6 / 7 in Statistics as well as the programme specific entrance requirements, or equal qualification as assessed by the Graduate School. Furthermore, a valid GMAT (Graduate Management Admission Test) score is required. English Proficiency Requirements: The applicant must prove English proficiency by one of the following: TOEFL IBT (internet based) TOEFL (computer based) TOEFL (paper based) IELTS For information about required test results, please see admission information on Graduate School s webpage: www.handels.gu.se/gs. This requirement does not apply to students with a Bachelors Degree, based upon at least 3 years of full-time studies, from an education with English as the only language of instruction (with the exception of applicants with a Bachelors Degree from Pakistan and Bangladesh), or to students having passed English level B at the Swedish Upper Secondary School. Programme Specific Entrance Requirements The applicant s university education must include a minimum of 60 ECTS credits in one, or a combination, of the following subject areas: Law, Business Administration, Economic History, Human-/Economic Geography and Economics. The admission requirements listed above apply for admission to the programme. For continued studies within the programme individual courses might have specific requirements, as provided in each course outline. Selection Process The selection process is based on the applicant s GMAT score. Should the situation arise that a group ties due to equal qualifications, selection is made according to the applicant s first choice of programme. If this process does not resolve the tie, a final selection is made by ballot.

7 / 7 8. Degree Certificate and Degree Title Upon completion (receiving a minimum grade of Pass) of all the courses and the degree project, and fulfilment of the requirements given above, students will receive a Master of Science (120 credits) with a major in Tourism and Hospitality Management. 9. Programme Evaluation All courses in the programme will be anonymously evaluated by the students upon completion. The results of the evaluation will be communicated to the students and will function as a guide for the development of the course and of the programme.