Samsung in Retail Personalized and efficient shopping experience to engage customers
Table of contents Industry trends 3 Customer needs 3 Samsung capabilities 3 Smart retail environment 4 Scenarios and offerings 5 Area 1: Lobby/Information desk 5 Area 2: Quick-service restaurant 6 Area 3: Apparel store 7 Area 4: Restaurant/Bar 8 Area 5: Supermarket/Grocery store 9 Area 6: Gas station 10 Area 7: Store window 11 Area 8: Store operations 12 Area 9: Administrative office 13 Case studies 14 Samsung retail offerings portfolio 15 Legal and additional information 16 2
Deliver a personalized and cost-efficient shopping experience Industry trends Impact of economic conditions, competition and emerging technologies Economy and market shifts The recent global financial crisis left the mature market in a state of ongoing recession. Many global retailers are looking to emerging markets for growth as traditional markets suffer from economic downturn. The worldwide market is expected to shrink in some areas, while growth in developing markets presents expansion opportunities. Meanwhile, foreign investment regulations challenge global retailers looking to expand in growth markets. Emerging competition from nontraditional sources is straining retailer's margins, with the competitive advantage of price or selection being neutralized by the Internet. Empowered consumers A generation of Millienials and an increasing middle class are emerging across growth markets. Tech-savvy consumers are using mobile devices to research, purchase and advocate their retail experiences. Consequently, successful retailers try to deliver a seamless mobile cross-channel experience and differentiate themselves in the competitive Internet-based marketplace. Rapid advances in technology Mobile platforms, smart sensors and social media enable new ways of shopping, with an increasing use of such technologies for mobile, online and physical store touch points. In addition, group purchase coupons, quick response (QR) codes, and social promotions are engaging consumers. Customer needs Develop and execute seamless, multi-channel strategies Appeal to today s experience- and information-driven consumers Sellers must effectively use technology to attract and engage consumers who are influenced by rich, sensory shopping experiences. They must reach customers who want information-rich, interactive shopping experiences to effectively compete with online-only merchants. Enhance and personalize the in-store experience Even with the rise of online shopping, physical stores still have a strong influence on customers. Retailers must leverage technology to customize the in-store experience with various sales channels and customer touch points. Optimize shopping and operations Merchants must provide customers with a timely and efficient in-store experience. They must ensure products are be available when and where consumers need it, and they must stay on top of micro-trends on a local level. Samsung capabilities Enhance sales through a personalized, customerfocused shopping experience Effective retail sellers look to achieve the following objectives: Enhance customer engagement. Generate excitement and provide enriched product and service information with digital technology, provide assistance and gather comprehensive customer feedback. Provide a personalized shopping experience. Deliver a customized shopping experience based on the customer s buying history and relevant available offers, while expanding online personalization into physical stores. Improve operational excellence. Improve inventory management and forecasting accuracy, and support employees with technology to help ensure timely item delivery. 3
Brochure Seamlessly boost sales and operational efficiency in every area Smart retail environment Apparel store Restaurant/Bar Quick-service restaurant Administrative office Supermarket/Grocery store Gas station Store operations Store window Lobby/ Information desk Figure 1. Smart retail environment areas Description Key offerings Area 1 Create a captivating lobby design with premium displays to positively impact the area s atmosphere, while conveying concise Lobby/ Information desk marketing messages. Area 2 Quick-service restaurant Area 3 Apparel store Area 4 Restaurant/Bar Area 5 Supermarket/ Grocery store Area 6 Gas station Area 7 Store window Enhance the guest experience by effectively presenting, selling and conveniently accepting payments for menu items while maintaining efficient operations. Provide customers with an enhanced, engaging and personalized shopping experience from the moment of entering the store, while shopping and beyond. SMART Signage Samsung air conditioner Samsung Wireless Enterprise WLAN solution SMART Signage MagicInfo Samsung Mobile POS SMART Signage LBS Marketing Solution LED lighting Tablet LBS Marketing Solution LED lighting SMART Signage MagicInfo LBS Marketing Solution SMART Signage MagicInfo LED lighting SMART Signage LBS Marketing Solution LED lighting Mobile device Samsung Cloud Print Tablet Samsung KNOX Deliver an integrated customer dining experience while increasing the restaurant s efficiency and effectiveness. Attract more buyers and encourage additional purchases by identifying the customer s location and sending customized information. Enable drivers to more easily spot a gas station from a distance and learn about the products available in the convenience store. Attract and inform customers through stunning store window displays that promote products and provide sales offers, and showcase merchandise with bright, eco-friendly lighting. Area 8 Increase operational excellence and enable smooth and effective Store operations ordering, administrative and fulfillment processes by providing retail staff with easily portable tablets and the ability to efficiently print and scan from a range of devices. Area 9 Administrative office Enable employees to work with heightened efficiency and increased productivity through integrated communication and printing solutions. 4 Multifunction Samsung Business Core Printer Printing Solutions
Create an informative and comfortable environment where customers can easily communicate Area 1: Lobby/Information desk scenario Provide a welcoming entrance. A retail store presents an attractive, welcoming entry that draws customers in with stunning displays. Offer sales promotions. A merchant displays timely sales messages on a video wall or on shoppers mobile devices, and easily updates the content to generate additional sales. Deliver useful information. A retail shop boosts revenue and increases efficiency by providing employees seamless, enhanced communication supported by mobile devices and a Wi-Fi network. Maintain a comfortable environment. A merchant economically maintains a fresh, comfortable atmosphere with access to information about the store s air conditioning system. Samsung offerings for lobby/information desk areas Video wall and content management solution Consumers can view impactful messages that promote retailers products and services and solidify brand loyalty with stunning video walls. Shoppers are engaged by rich content and interactivity delivered on sophisticated Samsung SMART Signage in immersive, near-seamless video walls arranged in myriad creative configurations. Merchants can easily install and manage the integration-ready video walls with minimal space modification, eliminating both clutter and the need for a separate PC to play back content. Retailers can easily control the displays using designs and various content created with MagicInfo VideoWall solution. For added flexibility and convenience, they can also connect to a network with built-in Wi-Fi and use a mobile app for instore display and content control. System air conditioner and control solution Shoppers can relax in an ideal store environment that is fresher with sanitized indoor air, free of airborne contaminants, using the Samsung System Air Conditioner (SAC). Merchants can readily manage a variety of air conditioning units for an optimized environment. Samsung Data Management System (DMS) provides convenient device management, and Samsung Remote Management System (RMS) delivers Internet-based remote management for control of air conditioning units anytime, anywhere. Wireless service and Wi-Fi network Retailers can provide seamless wireless service for tech-savvy customers while improving communication among employees with Samsung Wireless Enterprise (WLAN). Merchants can deliver secure Wi-Fi on various infrastructure formats for both shoppers and employees to increase convenience and reduce costs. 5
Optimize ordering, payment and service for a competitive advantage and brand loyalty Area 2: Quick-service restaurant scenario Enter the quick service restaurant. Guests are greeted by a bright, attractive menu that encourages them to order and provides timely information about special deals and promotions. Place an order. A guest orders menu items with ease, making selections from an intuitive, interactive screen. Pay promptly. After placing an order, a guest easily completes a payment using a mobile device. Order outside. Guests place orders using an outside menu and choose items from vivid, bright images on a display. Samsung offerings for quick-service restaurants Digital menu board Quick-service restaurants (QSRs) can engage guests with crisp imagery and flexible signage tools such as menu boards. QSR staff can easily operate Samsung SMART Signage through intuitive controls, and customers can have a better, interactive menu experience on an optional Touch Overlay, which results in higher sales, additional traffic and more repeat restaurant business. Content management software QSRs can enhance the guest experience by playing a broad range of content on Samsung SMART Signage through MagicInfo Lite Player, which delivers sophisticated remote control technology. QSR managers can play, organize, schedule and publish content through a web browser, ensuring the right information gets to the right guest, every time. Outdoor displays QSRs can attract and inform guests and sell them menu items with versatile Samsung all-in-one outdoor displays. Guests are greeted with clear, bright images that entice them to order. The ability to function in higher temperatures and perform well even in harsh weather conditions, makes Samsung outdoor displays ideal for QSR "drive-thru's." Mobile point-of-sale solution QSRs can increase customer conversion and reduce selling time while driving in-store traffic and reducing wait times with a comprehensive mobile solution. QSRs can differentiate their establishments from competitors QSRs and engender brand loyalty by creating a personalized experience. Customers can complete payments and receive service with Samsung Mobile POS, which also reduces QSR hardware and equipment costs for more cost-efficient operations. QSR managers can increase customer retention with engaging content in full-screen or multi-frame layouts using MagicInfo-i Premium. Managers can drive revenue and improve the QSR experience by easily managing, monitoring and scheduling various content through mobile applications or the web. 6
Attract customers to a convenient, customized and dynamic shopping experience Area 3: Apparel store scenario Enter the store. Shoppers are attracted by a luxurious, modern atmosphere created by expansive displays. Receive coupons. A customer receives store coupons on a mobile device, which prompts the shopper to make a return visit. Check items easily. During the store visit, a shopper automatically checks the appearance of selected apparel items in real sizes on a life-size display. Make a payment. After selecting items, a customer easily and conveniently pays for them using a mobile device. Samsung offerings for apparel stores Real-size displays Apparel stores can transform the customer visit into a modern, luxury experience that shoppers expect in a highfashion store. Life-size Samsung SMART Signage delivers the ideal marketing solution to lure apparel shoppers into the store while heightening brand awareness. Clothing merchants can enhance visual communication with buyers and wirelessly display multiple types of content. The displays can be rotated and the content can easily be updated. Plus, shoppers view a refined appearance without clutter, cables or external PCs. Content management solution Clothing merchants can increase customer retention with engaging, timely and relevant content display by integrating life-size Samsung SMART Signage monitoring and control. Apparel stores can engage shoppers with virtual images of real-sized merchandise, which can be easily updated according to merchants needs to promote seasonal or sale offerings. Clothing merchants can boost revenue by presenting various styling suggestions. Samsung MagicInfo enables merchants to economically control and connect displays and manage content, even from mobile devices. Location-based marketing solution Merchants can provide customers with a personalized shopping experience by tracking them, even after the shoppers in-store visits are over. Samsung location-based services (LBS) marketing solution enables merchants to reach a massive Samsung mobile audience and deliver a dynamic shopping experience. Merchants increase efficiency in inventory management by utilizing coupons and providing shoppers with convenient and customer-centric shopping to enhance sales. Lighting infrastructure Apparel stores can optimize sales opportunities by showcasing products in an attractive way with professional spot lighting. Compatible with existing fixtures, Samsung LED PAR30 is designed to offer an energy-efficient and costeffective replacement for halogen lamps. 7
Brochure Delight restaurant guests with an easier, faster and more enjoyable dining experience Area 4: Restaurant/Bar scenario E nter the restaurant. Upon entering the restaurant, a diner is met with a visually appealing, tablet-based paperless menu that informs the guest of selections and special promotions. E njoy the atmosphere. A dining guest enjoys a meal in an optimally lit, attractive restaurant environment. Access recipes. In the kitchen, a chef readily accesses recipes, speeding the preparation process. Pay on the go. After a satisfying meal, a guest conveniently pays the check with a mobile device. Samsung offerings for the restaurant/bar Tablets Lighting infrastructure Restaurants can provide better service and improve the guest Restaurants and bars can create an attractive environment to experience with Samsung GALAXY tablets. Guests can use optimize the guest dining experience with advanced lighting tablets as paperless menus that provide visual explanations solutions. Dining establishments can leverage Samsung of new and existing menu items and enable them to directly Classic Bulb and Swivel PAR lighting as an aesthetically order for an interactive and fun dining experience. Employees pleasing, decorative statement to modernize and complement can stay abreast of order status and operations, and chefs the look of any dining space. can promptly respond to orders, increasing guest satisfaction. After dining, guests can quickly and easily pay the check using tablets. Location-based marketing solution Restaurants and bars can offer their guests a more personalized and satisfying visit through a solution that helps them track customers, even after the dining experience is finished. Dining establishments can leverage the Samsung LBS marketing solution to provide a dynamic dining experience to a large mobile audience. The solution increases efficiency in inventory management by utilizing coupons, and provides diners with convenient and personalized service to increase revenue. 8
Increase traffic and revenue with convenient and personalized grocery shopping Area 5: Supermarket/Grocery store scenario Enter the supermarket. Supermarket shoppers are welcomed by rich and vivid informational and promotional displays on digital signage, which motivates them to purchase items. Get information. Grocery store customers receive personalized offers and content on their mobile devices, encouraging them to buy the store s products. Samsung offerings for supermarket/grocery stores Digital signage Supermarkets and grocers can enhance the shopping environment by reaching consumers with impactful messages. Samsung SMART Signage improves the shoppers experience and satisfaction with the display of timely, relevant information about in-store items and sales promotions. Grocers can choose the optimal digital signage for promoting in-store merchandise and services with simple-to-use, economical Samsung displays. The shoppers experience can also be enhanced with optional interactive touch capability. Content management solution Supermarkets can deliver timely promotions with remote management of the store s displays. Grocers can publish a variety of store advertisements and product information through mobile applications or the web, ensuring that the right information gets to the right audience every time. They can entice shoppers and increase customer retention by playing a wide range of engaging content with Samsung MagicInfo Light and Samsung MagicInfo-i Premium. Location-based marketing solution Customers can enjoy location-based, customized information, discount coupons for nearby shops, and easy payment service. Shoppers can receive personalized coupons in the supermarket and, after leaving the store, they can stay informed about items of interest. Grocers can attract and retain customers with consumer analysis tools, and offer a large Samsung mobile audience a more dynamic in-store experience. Grocery stores benefit from beacon-based advertisements, coupon management and web-based customer analysis while efficiently controlling inventory stock levels. 9
Attract motorists and provide an optimized fueling and shopping experience Area 6: Gas station scenario Attract drivers to gas stations. Motorists are attracted to gas stations with clear and vivid digital signage that informs and motivates them to buy gas and other items. Fuel the car. While fueling the car, a customer views customized information that is relevant, timely and targeted to the market. Draw customers attention to the store. Bright and attractive lighting, along with immersive digital signage displays, draws customers to the gas station s store, increasing traffic and boosting sales. Samsung offerings for gas stations Outdoor displays Petrol stations can attract and inform customers with highquality product and store information images displayed over a large area. Gas stations can draw and retain customers with versatile all-in-one outdoor displays that show clear, bright images of gas and convenience store merchandise pricing with vivid readability in both shaded areas and direct sunlight. Because they are water- and dust-proof, the stations can operate Samsung SMART Signage sturdy outdoor displays with continued performance, even in harsh weather conditions. Lighting infrastructure Gas stations can create spot lighting in window displays and highlight products to improve revenue and attract customers. With advanced Samsung LED Flood Lighting, gas station owners and managers also save valuable time and expenses because the lighting lasts 50,000 hours and continues working for many years, reducing the need to constantly replace lamps. Content management solution Gas station managers can increase customer traffic and retention with engaging content presented on outdoor displays with full-screen or multi-frame layout options. They can boost sales by remotely controlling, running, organizing, scheduling and publishing a wide range of content on the displays through the web or on a mobile device with MagicInfo Lite Player and MagicInfo-i Premium. 10
Engage shoppers and generate more traffic by showcasing and promoting merchandise Area 7: Store window scenario Attract customers. Retail shops attract customers through stunning store window displays with vivid digital signage. Provide store information. Customers view information about the store, including products and promotions, on attractive displays and on their mobile devices. Light up store window displays for greater visual impact. Merchants showcase the quality of the store s products with bright, eco-friendly lighting. Samsung offerings for store windows Touchscreens Retailers can engage buyers with crisp imagery and flexible signage tools that deliver a rich informative experience with a contemporary atmosphere. Samsung SMART Signage gives retailers the tools they need to create an immersive viewing experience in store windows for tech-savvy shoppers. Merchants can also add interactivity for a personalized and convenient shopping experience, delivering two-way content on a touchscreen. Lighting infrastructure Retail stores can highlight the quality of the store s merchandise with Samsung LED lighting as spot lighting in window displays. The eco-friendly lighting is safe and effective for retail customers and staff because it contains no mercury or hazardous materials and emits no UV or IR radiation. Retail staff can operate the displays more easily with intuitive controls and enjoy more convenient and flexible content playing and management through mobile devices and applications. Location-based marketing solution Merchants can draw a huge audience of Samsung mobile device users into the store with timely, relevant advertising messages displayed on shoppers mobile devices. The Samsung LBS marketing solution also optimizes inventory control with the use of coupons, and provides buyers with easy, personalized shopping that increases store revenue. 11
Boost work efficiency through integrated communication and printing solutions Area 8: Store operations scenario Maintain efficient store operations. A retail employee conducts a new employee training session, using a tablet to refer to the company s operations manual. Later, the employee conveniently checks the availability of a stock item using a barcode reader on the tablet. After discovering that the item is out of stock, the employee uses the tablet to place an order for it. Manage inventory and make the order process smoother. A store s operational staff uses cloud scanning and printing to place and fulfill customer orders using mobile devices, making store operations more efficient. Samsung offerings for store operations Mobile devices Store managers can train in-store staff efficiently by using tablets to refer to e-manuals or company guidelines. They can also conveniently check stock information using the tablet s barcode reader. And they can search for stock locations and check and request inventory using tablets. The tablet s professional and long-running design impresses store customers and enables retail employees to keep working productively for long periods, even in rugged or outdoor environments. Cloud printing solution Store employees can heighten productivity by connecting with content, displays and printers using the mobile, secure and intuitive Samsung cloud printing solution. The solution enables smooth and effective ordering, administrative and fulfillment processes, providing retail staff with the ability to efficiently print and scan from a range of devices. 12
Heighten efficiency and increase productivity through innovative mobility, security and printing solutions Area 9: Administrative office scenario Hold video conferences. Workers arrange e-meetings with remote retailers and clients using tablets. Share content. System users share marketing content using SNS, online applications and cloud services. Print materials. Back-office workers create and print promotional materials, sales coupons, price tags and various back-office administrative documents, along with marketing and sales content developed for shoppers. Samsung offerings for administrative offices Tablets Staff members use Samsung tablets with high portability and rich multimedia to increase productivity throughout an administrative retail office. Tablets deliver enriched, comfortable and convenient viewing of store and business information in a lightweight, easy-to-hold device. The staff stays productive with on-screen digital handwriting, which is ideal for arranging and participating in e-meetings with remote retailers and clients. Administrative office headquarters can seamlessly and centrally manage retail stores and monitor each site's sales data to streamline retail operations. Enterprise mobility solution Retail offices can enhance employee productivity and increase efficiency without sacrificing security through a powerful mobile security solution that offers convenient management and deployment. With Samsung KNOX, merchants can share marketing content using SNS, online applications and cloud services. Retailers can optimize operations with efficient multitasking and collaboration in the next secure enterprise mobile platform that is available on Samsung smartphones, tablets and Note devices. Multifunction printers Administrative offices can enable employees to conveniently print anywhere and anytime from a broad range of devices with Samsung Multifunction Printers (MFPs). Store and office employees can connect their smart devices to printers wherever retail business happens, printing and receiving documents, scanned files and more, all without compromising security or control. For example, back-office workers can create and print promotional materials, sales coupons and price tags. Automated document workflow solution Retail stores and chains can support document and output management with Samsung Business Core Printing Solutions (BCPS) that provide economical, easy-to-manage and install document and output management solutions. Document management solutions improve productivity with automated workflow, safeguard valuable MFPs from unauthorized use and enable scanning to and printing from the cloud. Output management solutions protect the retail office print environment and help to control printing expenses. 13
Partner with a global education solutions provider for a smarter retail environment Case studies KENZO Client s challenge When the KENZO brand first launched, its vision was to appeal to youthful, spirited individuals whose styles were trendy and fun. However, this energetic image did not translate into its brick-and-mortar stores. KENZO wanted to revive the brand's youthful presence portrayed online into its retail establishments. Knowing its target customer use smartphones and tablets to shop and share information, KENZO wanted a retail experience that integrated these devices into its retail-store shopping environment. Solution Samsung retail offerings were implemented in the KENZO store in Shanghai's L'Avenue mall using high-impact video walls with rich content and interactive smart devices. Included in the offerings are the following solutions: Samsung UD46C VideoWalls with embedded Samsung SMART Signage Platform (SSSP) and MagicInfo VideoWall software, Samsung GALAXY Note 3 with S Pen, and Samsung GALAXY Tab 3. Benefits KENZO chose Samsung UDC Series premium displays to attract shoppers with an immersive, interactive in-store experience delivered on in-store video walls. UDC Series displays provide reliable, high-performance, 24/7 operation and true-to-life color and high definition. Plus, retailer can create and manage content efficiently with impact and precision, without an additional PC. KENZO captivates shoppers with an unobstructed view in a nearly seamless presentation. The displays project superior picture quality for high-impact message delivery, while consuming less energy than cold cathode fluorescent lamp (CCFL) displays. Staff equipped with Samsung GALAXY Note 3 tablets show product images and information to customers, providing interaction and personalized shopping. Powerful multitasking functions and the added benefit of an S Pen further engage customers in the buying experience. Browsing through e-catalogs boosts sales opportunities, even unavailable in-store products. Target Enthralling video wall displays that drive higher revenue As a discount retail chain with over 1,900 stores across North America, Target wanted to enhance the shoppers' experience to increase sales. They installed Samsung 65-inch video walls in the electronics departments of key retail stores to broadcast music and movie samples and deliver interactive content for a more engaging customer experience. Waikiki Expansive, state-of-the-art video wall to actively engage customers The Waikiki Shopping Plaza, one of the largest shopping plazas in Hawaii with more than two million visitors a year, was having difficulty managing an outdated video wall display. They chose Samsung 46-inch UX Series displays to create the largest video wall in Hawaii, now also a tourist attraction. The management team can now easily present mall promotions and other information to actively engage shoppers. Shopping malls Customized modular air conditioning for a comfortable environment In the center of Budapest, a historic landmark was converted into a state-of-the-art shopping center. Using environmentally friendly heat recovery, Samsung delivered a tailored, modular air condition solution that rapidly cools and heats for the needs of each unique space. Quick-service restaurants Engaging and enticing menu board displays for better readability Three internationally recognized quick-service chains needed to enhance their menus to improve the customer experience. Samsung displays used as menu boards engaged guests with crisp imagery and flexible signage tools. Gas stations Easily updatable display content to increase sales A global oil company wanted to enhance its brand awareness in Brazil and use its signage platform for advertising. With Samsung video walls, they can centrally update gas prices and display content on all of its signage. 14
Samsung retail offerings Samsung retail offerings portfolio Devices Tablet A lightweight, high-powered mobile PC that enables stores, restaurants, QSRs and other retailers to provide access to product and promotional information and messaging, anywhere, anytime; complete customer payments and orders, and optimize store and back-office operations for greater efficiency Multifunction printer High-performance multifunction printers that provide efficient document sharing, scanning and printing for retail business employees, managers and customers SMART Signage A wide range of displays to meet the digital signage requirements of virtually any retail business to attract, serve and inform customers for an enhanced experience LED lighting High-quality lighting for an attractive atmosphere, with energyconserving and economical features for cost efficiency System air conditioner A durable, energy-efficient system air conditioner that delivers a comfortable shopping and working environment Access point A wireless network connection point that improves service coverage for shoppers and merchants while providing security monitoring to safeguard retailers data Solutions LBS Marketing Solution A solution that provides retail customers with a personalized shopping or dining experience, and enables the merchant to track customers to increase sales Samsung Mobile POS A comprehensive mobile solution that enables customers to complete payments and receive service, to create a more personalized experience, generate brand loyalty, and lower hardware and equipment costs MagicInfo Extensive range of simplified and cost-efficient retail display management solutions that enable retailers to provide unique messaging with broad coverage for higher revenue Mobile Print A solution that enables retail employees to conveniently and securely print and share documents, pictures and web pages directly on their mobile devices Samsung KNOX A powerful mobile enterprise solution that provides retail businesses with security, productivity and manageability when sharing sensitive company information Samsung Business Core Printing Solutions Economically efficient printing solutions that allow merchants to increase productivity, safeguard MFPs, easily scan and print through the cloud, and manage output for efficiency Samsung Cloud Print A printing solution that leverages the combined use of various mobile devices, displays, printers and mobile security to provide seamless, convenient printing, scanning and connectivity for retail businesses Data Management System A system through which a range of store and office air conditioning units can be automatically managed for efficiency and convenience Remote Management System A system that gives retail stores Internet control and monitoring of system air conditioners anytime, from anywhere, for easier, effective management of a comfortable environment Samsung Wireless Enterprise WLAN solution A cost-effective total connectivity solution that enables retailers to provide convenient wireless service for tech-savvy shoppers while improving communication among employees 15
Legal and additional information About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com. For more information For more information about Samsung in Retail, visit www.samsung.com. Copyright 2014 Samsung Electronics Co., Ltd. All rights reserved. Samsung, MagicInfo, KNOX, Samsung Busincess Core Printing Solutions, GALAXY Note, S Pen and GALAXY Tab are either trademarks or registered trademarks of Samsung Electronics Co., Ltd. Specifications and designs are subject to change without notice. Non-metric weights and measurements are approximate. All data were deemed correct at time of creation. Samsung is not liable for errors or omissions. All brand, product, service names and logos are trademarks and/ or registered trademarks of their respective owners and are hereby recognized and acknowledged. Microsoft, Office, Windows and PowerPoint are registered trademarks of Microsoft Corporation in the United States, other countries, or both. Adobe is a registered trademark of Adobe Systems Incorporated in the United States, other countries, or both. Samsung Electronics Co., Ltd. 416, Maetan 3-dong, Yeongtong-gu Suwon-si, Gyeonggi-do 443-772, Korea www.samsung.com 2014-08 16