tone Reebok Reetone Tour Activation Spanish November 2010 irisnation.com

tone Reebok Reetone Tour Activation Spanish November 2010 irisnation.com

Welcome to the bok tone Activation toolkit This toolkit contains all the communications you will need to activate the ReeTone experience in your market. The creative centres on an interactive in-mall experience that engages consumers by demonstrating the technologies behind RunTone, TrainTone and EasyTone. The toolkit is divided into three sections:.creating awareness. This section contains all the communications that will create awareness of the stand in and around the mall and drive consumers to engage with it..the Reetone stand. This section provides visual reference for how the ReeTone stand should look, including floor plans based on 6m x 6m, 4.5m x 4.5m and 3m x 3m, and a list of items to include. Reference. This section provides all the assets you will need to create artwork based on the visuals supplied, as well as any additional communications individual markets may want to implement. It is important to note that not all the pieces in this toolkit are provided to final production standards. In cases where exact dimensions are unknown, a visual is supplied to act as a guide for markets that wish to recreate that piece. The exact details pertaining to each piece are provided in the notes section on each page. If you have any questions about any of the items within this toolkit or want further information then please contact jaume@reebok.com or Ricardo.Felice@iris-miami.com

bok gets tone TABLE OF CONTENTS: CREATING AWARENESS: Teaser Poster... Page 5 Launch Poster... Page 6 Banner (vertical)...pages 7 Banner (horizontal)...pages 8 Teaser Poster (version 2)...Pages 9 Launch Poster (version 2)...Pages 10 Banner (vertical - version 2)...Pages 11 Banner (horizontal - version 2)...Pages 12 Interactive FSDU...Pages 13 Stickers...Pages 14 Floor Vinyl Decals...Pages 15 Shoe Display Tower...Pages 16 Escalator...Pages 17 Leaflet...Pages 18 THE Reetone STAND: Stand Open/Close Visual... Page 20 Stand Floor... Page 21 Stand Floor Plan... Page 22-23 Stand Flags...Pages 24 Stand Fence...Pages 25 Stand Wall Poster...Pages 26 DRIVING PURCHASE: T-Shirts...Pages 27 REFERENCE: Images...Pages 29

ESTÁS A TONO? 4

MUY PRONTO LLEGA REETONE 000159_RBK_TOUR_ACT_TEASER_POSTER.indd iris latin america file name: 000159_RBK_TOUR_ACT_TEASER_POSTER ARTWORK Studio Review: creation date: 07/23/10 AD Approval: modified date: November 16, 2010 5:25 PM CW Approval: CD Approval: CD Approval: AD Approval: Suit Approval: CW Approval: Suit Approval: Colors Used OK TO RElEASE: Yes Campaign No Initial: Reference Date Dimensions Color Material Recom. Reebok Reetone Teaser Poster Nov. 2010 18 w x 24 h Teaser Poster, placed in mall one week prior to activation. 5

tone ESTÁS A TONO? Averigua cómo tonificar los glúteos y las piernas con cada paso, en el stand tone. 000159_RBK_TOUR_ACT_LAUNCH_POSTER_V.indd iris latin america file name: 000159_RBK_TOUR_ACT_LAUNCH_POSTER ARTWORK Studio Review: creation date: 07/23/10 AD Approval: modified date: November 17, 201010:39 AM CW Approval: CD Approval: CD Approval: AD Approval: Suit Approval: CW Approval: Suit Approval: OK TO RELEASE: Colors Used Reebok Reetone Launch Poster Nov. 2010 18 w x 24 h Launch Poster, to be placed around mall at launch of activation. 6

tone ESTÁS A TONO? Averigua cómo tonificar los glúteos y las piernas con cada paso, en el stand tone. 000159_RBK_TOUR_ACT_BANNER_V.indd iris latin america filename:000159_rbk_tour_act_banner_v ARTWORK Studio Review: creation date: 07/23/10 AD Approval: modified date: November 16, 2010 9:51 AM CW Approval: CD Approval: CD Approval: AD Approval: Suit Approval: CW Approval: Suit Approval: OK TO RElEASE: Colors Used Banner Reebok Reetone Nov. 2010 18 w x 24 h Verticle Launch Banner, to be placed around mall at launch of activation. 7

tone ESTÁS A TONO? Averigua cómo tonificar los glúteos y las piernas con cada paso, en el stand tone. 000159_RBK_TOUR_ACT_BANNER_H.indd filename:000159_rbk_tour_act_banner_h ARTWORK Colors Used Studio Review: creation date: 07/23/10 AD Approval: modified date: November 16, 2010 9:53 AM CW Approval: CD Approval: CD Approval: iris latin america AD Approval: Suit Approval: CW Approval: Suit Approval: OK TO RElEASE: Banner Reebok Reetone Nov. 2010 24 w x 18 h Horizontal Launch Banner, to be placed around mall at launch of activation. 8

MUY PRONTO LLEGA REETONE 000159_RBK_TOUR_ACT_TEASER_POSTER_V2.indd iris latin america file name: 000159_RBK_TOUR_ACT_TEASER_POSTER_V2 ARTWORK Studio Review: creation date: 07/23/10 AD Approval: modified date: November 17, 201010:15 AM CW Approval: CD Approval: CD Approval: AD Approval: Suit Approval: CW Approval: Suit Approval: Colors Used OK TO RElEASE: Yes Campaign No Initial: Reference Date Dimensions Color Material Recom. Teaser Poster Reebok Reetone Nov. 2010 18 w x 24 h Version 2 Teaser Poster, placed in mall one week prior to activation. 9

tone ESTÁS A TONO? Averigua cómo tonificar los glúteos y las piernas con cada paso, en el stand tone. 000159_RBK_TOUR_ACT_LAUNCH_POSTER_V2_V.indd iris latin america file name: 000159_RBK_TOUR_ACT_LAUNCH_POSTER_V2 ARTWORK Studio Review: creation date: 07/23/10 AD Approval: modified date: November 17, 201010:34 AM CW Approval: CD Approval: CD Approval: AD Approval: Suit Approval: CW Approval: Suit Approval: OK TO RELEASE: Colors Used Launch Poster Reebok Reetone Nov. 2010 18 w x 24 h Version 2 Launch Poster, to be placed around mall at launch of activation. 10

tone ESTÁS A TONO? Averigua cómo tonificar los glúteos y las piernas con cada paso, en el stand tone. 000159_RBK_TOUR_ACT_BANNER_V2.indd file name: 000159_RBK_TOUR_ACT_BANNER_V2 ARTWORK Colors Used Studio Review: creation date: 07/23/10 AD Approval: modified date: November 16, 2010 9:50 AM CW Approval: CD Approval: CD Approval: iris latin america AD Approval: Suit Approval: CW Approval: Suit Approval: OK TO RElEASE: Banner Reebok Reetone Nov. 2010 18 w x 24 h Verticle Launch Poster, to be placed around mall at launch of activation. 11

ESTÁS A TONO? Averigua cómo tonificar los glúteos y las piernas con cada paso, en el stand tone. tone 000159_RBK_TOUR_ACT_BANNER_H2.indd file name: 000159_RBK_TOUR_ACT_BANNER_H2 ARTWORK Colors Used Studio Review: creation date: 07/23/10 AD Approval: modified date: November 16, 2010 9:54 AM CW Approval: CD Approval: CD Approval: iris latin america AD Approval: Suit Approval: CW Approval: Suit Approval: OK TO RElEASE: Banner Reebok Reetone Nov. 2010 24 w x 18 h Horizontal Launch Banner, to be placed around mall at launch of activation. 12

file: 000159_RBK_TOUR_ACT_INTERACTIVE_FSDU LEGAL: Created: 09/15/10 Modified: GUIDELINES: November Size: 17, 2010 11:25 AM Suit Approval: Studio Review: iris latin america AD Approval: CW Approval: CD Approval: Suit Approval: file: 000159_RBK_TOUR_ACT_INTERACTIVE_FSDU LEGAL: Created: 09/15/10 Modified: GUIDELINES: November Size: 17, 2010 11:25 AM Suit Approval: Studio Review: iris latin america AD Approval: CW Approval: CD Approval: Suit Approval: Soy una chica EASYTONE - Tu vida en tone - Created: 09/15/10 Modified: November Size: 17, 2010 11:25 AM Studio Review: file: 000159_RBK_TOUR_ACT_INTERACTIVE_FSDU LEGAL: GUIDELINES: Suit Approval: file: 000159_RBK_TOUR_ACT_INTERACTIVE_FSDU Created: 09/15/10 Modified: November Size: 17, 2010 11:25 AM Studio Review: LEGAL: GUIDELINES: Suit Approval: 000159_RBK_TOUR_ACT_INTERACTIVE_FSDU.indd OK TO RELEASE: EASYTONE EASYTONE Platform 34 w x 8 h OK TO RELEASE: Visual Created: 09/15/10 Modified: November Size: 17, 2010 11:25 AM Studio Review: file: 000159_RBK_TOUR_ACT_INTERACTIVE_FSDU LEGAL: GUIDELINES: Suit Approval: file: 000159_RBK_TOUR_ACT_INTERACTIVE_FSDU Created: 09/15/10 Modified: November Size: 17, 2010 11:25 AM Studio Review: LEGAL: GUIDELINES: Suit Approval: Side Border 4 w x 44 h EASYTONE EASYTONE Platform 34 w x 8 h EASYTONE EASYTONE Side Border 4 w x 44 h Interactive Reebok Reetone Nov. 2010 FSDU 30 w x 44 h Consumers pose in front of these interactive FSDU s, so they should be placed in prominent areas. 13

tone gimnasio contigo el Lleva tone Tu entrenamiento un escalón más alto Tonifícate tone mietras corres 000159_RBK_TOUR_ACT_STICKERS.indd file: 000159_RBK_TOUR_ACT_STICKERS Created: 11/09/10 Modified: November Size: 15, 2010 5:43 PM LEGAL: GUIDELINES: Suit Approval: Yes Yes No No Initial: Initial: iris latin america miami, fl 33137 Studio Review: AD Approval: Campaign CW Approval: YesReference No Initial: Date Dimensions Color Material Recom. CD Approval: Suit Approval: OK TO RELEASE: Reebok ZigTech Sticker 8.5.10 2 x 2 sticker For staff members to use as handouts for consumers to drive participation at the Reetone stand. 14

filename:000159_rbk_tour_act_decals ARTWORK Colors Used Studio Review: creation date: 11/08/10 AD Approval: modified date: November 11, 201012:06 PM CW Approval: CD Approval: CD Approval: iris latin america AD Approval: Suit Approval: CW Approval: Suit Approval: OK TO RELEASE: Lleva el gimnasio contigo Lleva el gimnasio contigo Reetone Tu entrenamiento un escalón más alto Reetone Tu entrenamiento un escalón más alto Tonifícate mientras corres Tonifícate mientras corres Reetone 000159_RBK_TOUR_ACT_DECALS.indd Footprints/Floor Reebok Reetone Nov. 2010 7 w x 13 h print on vinyl Vinyl Decals These floor vinyls should lead consumers to the Reetone stand. 15

Visual P1 P2 P3 Cómo funciona RunTone? 6 recámaras de balance amortiguan a tus pies al correr. Las recámaras distribuyen el aire desde el talón hasta la punta de tus pies. Con mayor suavidad y seguridad al correr, reducen el estrés de tu cuerpo. Cómo funciona EasyTone? Tan sencillamente como al caminar. 2 recamaras de balance con aire generan una microinestabilidad natural. Esto fuerza a tus piernas a responder automáticamente, tonificándote con cada paso que das. Cómo funciona TrainTone? Utiliza los principios de microinestabilidad y suavidad. Mueven el aire desde el talón hasta la punta de los pies con pequeñas cámaras de aire para mayor amortiguación. Ideales para cualquier ocasión. Recomendadas para: Correr al aire libre Cinta sobre cinta Máquinas elípticas Jogging Recomendadas para: Pasear al perro Ir de paseo de compras Caminatas por la vereda Recommended for: Ejercicios en el gimnasio Movimientos laterales Clases de ejercicio grupal Caminata intensa 000159_RBK_TOUR_ACT_SHOE_DISPLAY_TOWER.indd bok bok bok Shoe Display Reebok Reetone Nov. 2010 108 w x 54h foam board or Tower simpler to it. Wraps around the display stand to give one side to each toning technology. 16

ASSETS: Assets Eleva tu entrenamiento con tone Visual COLOR SWATCH: Background color Shoe color Shoe and logo color Headline color PANTONE 3275 C PANTONE 2728 C PANTONE 388C PANTONE 388C 000159_RBK_TOUR_ACT_ESCALATOR.ai Reebok Reetone Escalator Nov. 2010 Varies Assets provided, please build to size of escalator. 17

FIRST PAGE BACK COVER FRONT COVER ESTÁS A TONO? Bienvenidos al cuadro de tonificación. Usa el cuestionario para descubrir cuáles son las mejores Reebok para ti. SI Te ejercitas regularmente? SI TE GUSTA HACER EJERCICIO? NO NO Reebok tiene la manera perfecta para tonificarte con un mínimo esfuerzo SI tone Averigua cómo tonificar la cola y las piernas con cada paso que des. En el gimnasio? Prefieres salir a correr? Lleva el gimnasio contigo (ver página 1) Lleva el gimnasio. (ver página 1) Obtén más de tu rutina. (ver página 2) Obtén más al correr. (ver página 3) INSIDE file: 000159_RBK_TOUR_ACT_LEAFLET Created: 11/09/10 Modified: November Size: 10, 2010 10:34 AM Cómo funciona EasyTone? Studio Review: iris latin Tan america sencillamente AD Approval: como CW Approval: miami, fl al 33137 caminar. CD Approval: 2 recamaras de Suit balance Approval: con aire generan una microinestabilidad natural. Esto fuerza a tus piernas a responder automáticamente, tonificándote con cada paso que das. LEGAL: GUIDELINES: Suit Approval: OK TO RELEASE: P1 P2 P3 Cómo funciona TrainTone? Cómo funciona RunTone? Utiliza los principios 6 recámaras de balance de microinestabilidad amortiguan a tus pies al y suavidad. correr. Mueven el aire desde el Las recámaras distribuyen talón hasta la punta de el aire desde el talón los pies con pequeñas hasta la punta de tus pies. cámaras de aire para mayor amortiguación. Con mayor suavidad y seguridad al correr, Ideales para cualquier reducen el estrés de ocasión. tu cuerpo. Recomendadas para: Pasear al perro Ir de paseo de compras Caminatas por la vereda Recomendadas para: Ejercicios en el gimnasio Movimientos laterales Clases de ejercicio grupal Caminata intensa Recomendadas para: Correr al aire libre Cinta sobre cinta Máquinas elípticas Jogging 000159_Reetone_Leaflet.indd file: 000159_RBK_TOUR_ACT_LEAFLET Created: 11/09/10 Modified: November Size: 10, 2010 10:34 AM LEGAL: GUIDELINES: Suit Approval: iris latin america Visual Studio Review: AD Approval: CW Approval: CD Approval: Suit Approval: OK TO RELEASE: Reebok Reetone Leaflet Nov. 2010 15 w x 7 h flat 5 w x 7 h per panel 100 lb. gloss cover 18

THE Reetone STAND 19

Visual Open view Outside view Reebok Reetone Open/Close layout Nov. 2010 Vector visual only 20

1 2 3 Reetone_stand floor graphics_01.ai Reebok Reetone Stand Floor Nov. 2010 Vetor vinyle floor art This art will be given in vector form to be easily re-scalable for sizes: 6m x 6m, 4.5m x 4.5m, and 3m x 3m 21

Visual - 6M X 6M RunTone Zone: Treadmill allows customers to walk / run with the shoe and feel the technology in action TrainTone Zone: Steps for customers to try TrainTone out using typical gym techniques 1 2 3 Shoe Display Tower: Triangular in shape so as to dedicate on panel per technology Benches: Customers try on the shoes here EasyTone Zone: Balance balls help explain the EasyTone technology to customers and also give them an area to try the technology out Registration Desk: Customers leave their names, email and cell phone number to be able to participate Reebok Reetone Floor Plan Nov. 2010 Vector visual only 22

EasyTone Zone: Balance balls help explain the EasyTone technology to customers and also give them an area to try the technology out Visual - 4.5M X 4.5M Shoe Display Tower: Triangular in shape so as to dedicate on panel per technology Benches: Customers try on the shoes here 1 1 2 3 TrainTone Zone: Steps for customers to try TrainTone out using typical gym techniques RunTone Zone: Treadmill allows customers to walk / run with the shoe and feel the technology in action Registration Desk: Customers leave their names, email and cell phone number to be able to participate Visual - 3M X 3M 1 2 3 Reebok Reetone Floor Plan Nov. 2010 Vector visual only 23

000159_RBK_TOUR_ACT_STAND_FLAG.indd file:000159_rbk_tour_act_stand_flag Created: 11/09/10 Modified: November Size: 17, 2010 12:44 PM LEGAL: GUIDELINES: Suit Approval: file:000159_rbk_tour_act_stand_flag Created: 11/09/10 Modified: November Size: 17, 2010 12:44 PM LEGAL: GUIDELINES: Suit Approval: ica ite 214 Studio Review: AD Approval: CW Approval: CD Approval: Suit Approval: OK TO RELEASE: iris latin america Campaign AD Approval: CW Approval: Reference CD Approval: OK TO RELEASE: Date Dimensions Color Material Recom. Studio Review: Suit Approval: Flags Reebok Reetone 2 Options Nov. 2010 Varies fabric or canvas Artwork to be scaled to fit model built 24

file: 000159_RBK_TOUR_ACT_STAND_FENCE_SIGN LEGAL: Created: 11/15/10 Modified: GUIDELINES: November Size: 17, 2010 12:57 PM Suit Approval: Studio Review: iris latin america AD Approval: CW Approval: CD Approval: Suit Approval: OK TO RELEASE: file: 000159_RBK_TOUR_ACT_STAND_FENCE_SIGN LEGAL: Created: 11/15/10 Modified: GUIDELINES: November Size: 17, 2010 12:57 PM Suit Approval: Studio Review: iris latin america AD Approval: CW Approval: CD Approval: Suit Approval: OK TO RELEASE: 000159_RBK_TOUR_ACT_STAND_FENCE.indd file: 000159_RBK_TOUR_ACT_STAND_FENCE_SIGN LEGAL: Created: 11/15/10 Modified: GUIDELINES: November Size: 17, 2010 12:57 PM Suit Approval: Studio Review: iris latin america AD Approval: CW Approval: CD Approval: Suit Approval: OK TO RELEASE: Reebok Reetone Stand Fence Nov. 2010 Varies Artwork to be scaled to fit model built 25

file: 000159_RBK_TOUR_ACT_STAND_WALL_POSTER LEGAL: Created: 11/10/10 Modified: GUIDELINES: November Size: 18, 2010 10:11 AM Suit Approval: Studio Review: iris latin america AD Approval: CW Approval: CD Approval: Suit Approval: file: 000159_RBK_TOUR_ACT_STAND_WALL_POSTER LEGAL: Created: 11/10/10 Modified: GUIDELINES: November Size: 18, 2010 10:11 AM Suit Approval: Studio Review: iris latin america AD Approval: CW Approval: CD Approval: Suit Approval: file: 000159_RBK_TOUR_ACT_STAND_WALL_POSTER LEGAL: Created: 11/10/10 Modified: GUIDELINES: November Size: 18, 2010 10:11 AM Suit Approval: Studio Review: iris latin america AD Approval: CW Approval: CD Approval: Suit Approval: Tonifícate mientras corres OK TO RELEASE: Tu entrenamiento un escalón más alto OK TO RELEASE: Lleva el gimnasio contigo 000159_RBK_TOUR_ACT_STAND_WALL_POSTER.indd OK RELEASE: Stand Wall Reebok Reetone Nov. 2010 24 w x 12 h Posters Artwork to be scaled to fit model built 26

Tu entrenamiento un escalón más alto PANTONE 3275 C WHITE PANTONE 388C PANTONE Rhodamine Red C PANTONE 2728 C PANTONE 388C PANTONE 292 C PANTONE 2728 C PANTONE 388C ASSETS: ESTÁS A TONO? VISUAL: file: 000159_RBK_TOUR_ACT_TSHIRT Created: 11/09/10 Modified: November Size: 15, 2010 4:55 PM LEGAL: GUIDELINES: Suit Approval: COLOR SWATCH: T-shirt color Headline color Headline color iris latin america Studio Review: AD Approval: CW Approval: CD Approval: Suit Approval: OK TO RELEASE: ASSETS: ESTÁS A TONO? VISUAL: Tonifícate mientras Corres file: 000159_RBK_TOUR_ACT_TSHIRT Created: 11/09/10 Modified: November Size: 15, 2010 4:55 PM LEGAL: GUIDELINES: Suit Approval: COLOR SWATCH: T-shirt color Headline color Headline color iris latin america Studio Review: AD Approval: CW Approval: CD Approval: Suit Approval: OK TO RELEASE: ASSETS: VISUAL: Lleva el gimnasio contigo file: 000159_RBK_TOUR_ACT_TSHIRT Created: 11/09/10 Modified: November Size: 15, 2010 4:55 PM LEGAL: GUIDELINES: Suit Approval: COLOR SWATCH: T-shirt color Headline color Headline color iris latin america Studio Review: AD Approval: CW Approval: CD Approval: Suit Approval: OK TO RELEASE: 000159_RBK_TOUR_ACT_TSHIRT.indd Reebok Reetone T-shirts Nov. 2010 Vector t-shirt option 27

IMAGES 28

WALL WALL WALL WALL BENCH BENCH TOTEM ZIGTECH SHOES SHOES REGISTRATION DESK BENCH WALL WALL TRY OUT MATS ZIGTECH SHOES BENCH BENCH TOTEM REGISTRATION DESK REGISTRATION DESK Reetone Images Floor decal city.ai RBK_39LmaxK_4602-basis_gelb.tif RBK_39LmaxK_gelb_basis_20%.psd RBK_39LmaxK_gelb_basis_newlace.psd RBK_BY_shoe&laces.psd RBK_BY_shoe.psd RBK_BY_shoe_FSDU.psd Ree_Cw_S_27_4c.eps Reebok Cityscape.ai Zigtech_Vector_footstep.ai zigtech WHITE.eps reezig_ao_yellow_flat.jpg WALL WALL PRODUCT ZONE STAIRS WALL RUN MACHINE WALL WALL WALL SHOES WALL WALL TOTEM ZIGTECH SHOES WALL Reebok Bag.tif Reebok Floor plans.eps Reebok flags.ai 29

FOR ADDITIONAL QUESTIONS PLEASE CONTACT: Jaume Casas Alvarez Trade Marketing Reebok LAM adidas Latin America S.A. Business Park Torre Sur - 4to. Piso Costa del Este P.O. Box 0831-02124 Paitilla Panamá Republica de Panamá phone: +507 303 5700 ext: 884 fax: +507 303 5801 New e-mail address: Jaume.Casas@reebok.com irisnation.com