Predictive Modeling and Big Data



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Predictive Modeling and Presented by Eileen Burns, FSA, MAAA Milliman Agenda Current uses of predictive modeling in the life insurance industry Potential applications of 2 1 June 16, 2014 [Enter presentation title in footer] Copyright 2007

Agenda Current uses of predictive modeling in the life insurance industry Potential applications of 3 Predictive Modeling 2010 SOA call for papers on predictive modeling for life insurers: involves "mining" datasets and performing statistical analysis that may uncover unexpected relationships about the underlying risks that may indicate the likelihood of future outcomes for an insurer. 4 2 June 16, 2014 [Enter presentation title in footer] Copyright 2007

Types of Predictive Models Ordinary Least Squares Generalized Linear Models Generalized Additive Models Bayesian Models CART Boosted trees Random forests K-means clustering Linear programming 5 Nonlinear programming Simulated annealing Genetic algorithms Agent-based models Neural networks MARS Robust regression Semiparametric regression Ordinary Least Squares and Generalized Linear Models response 㐲 0response 1 p predictor predictor predictor 6 3 June 16, 2014 [Enter presentation title in footer] Copyright 2007

CART and Random Forests 7 K-means Clustering 8 4 June 16, 2014 [Enter presentation title in footer] Copyright 2007

Optimization models, and Simulated Annealing 9 Agent-based Models 10 5 June 16, 2014 [Enter presentation title in footer] Copyright 2007

Agenda Current uses of predictive modeling in the life insurance industry 101010010111010010100010001010100101010010101 Potential applications 101010011010100100101010101010100100010101001 of 010110101000000100110101001000101010010101101 010000001011010101010101000101010010101101010 000001001010101010001010100101011010100000010 010101010100010101001010110101000000100101010 101000101010010101101010000001001010101010001 010100101011010110101001001010101010011010101 010000001001010101010001010100101011010100000 010010101010100010101001010110101000011010100 11 Dimensions of data 12 Volume Velocity Variety Implications for modeling with Imposes restrictions on data cleaning feasibility Requires new methods for analysis Shifts focus to correlation rather than causation Implications for users of Why? Precision 1010100101110100101000100010101 0010101001010110101001101010010 0101010101010100100010101001010 1101010000001001101010010001010 1001010110101000000101101010101 0101000101010010101101010000001 0010101010100010101001010110101 6 June 16, 2014 [Enter presentation title in footer] Copyright 2007

Types of Personal 13 Credit Consumer spending Health Social network Fit bit Grouped Regional Employer Healthcare provider Demographic 1010100101110100101000100010101 0010101001010110101001101010010 0101010101010100100010101001010 1101010000001001101010010001010 1001010110101000000101101010101 0101000101010010101101010000001 0010101010100010101001010110101 Some restrictions apply! Agenda Current uses of predictive modeling in the life insurance industry Potential applications of q x 14 7 June 16, 2014 [Enter presentation title in footer] Copyright 2007

Current uses of predictive modeling in the life insurance industry Underwriting Pricing Policyholder behavior q x Agent performance Product design 15 Agenda Current uses of predictive modeling in the life insurance industry Potential applications of 0123 4567 8901 2345 06/14 John Smith 16 8 June 16, 2014 [Enter presentation title in footer] Copyright 2007

Property & Casualty Insurance Car insurance Homeowners Workers comp Health Credit Bureaus 0123 4567 8901 2345 06/14 John Smith 17 Agenda Current uses of predictive modeling in the life insurance industry 101010010111010010100010001010100101010010101 Potential applications of 101010011010100100101010101010100100010101001 010110101000000100110101001000101010010101101 010000001011010101010101000101010010101101010 000001001010101010001010100101011010100000010 010101010100010101001010110101000000100101010 101000101010010101101010000001001010101010001 010100101011010110101001001010101010011010101 010000001001010101010001010100101011010100000 010010101010100010101001010110101000011010100 q x 18 9 June 16, 2014 [Enter presentation title in footer] Copyright 2007

Potential Applications of Directional marketing Scoring algorithms for underwriting Further refine experience analysis Base and dynamic lapse Guarantee utilization Annuitization 1010100101110100101000100010101 0010101001010110101001101010010 0101010101010100100010101001010 1101010000001001101010010001010 1001010110101000000101101010101 0101000101010010101101010000001 0010101010100010101001010110101 q x 19 Q&A Eileen Burns, FSA, MAAA eileen.burns@milliman.com 206-504-5955 1010100101110100101000100010101 0010101001010110101001101010010 0101010101010100100010101001010 1101010000001001101010010001010 1001010110101000000101101010101 0101000101010010101101010000001 0010101010100010101001010110101 0123 4567 8901 2345 06/14 John Smith q x 20 10 June 16, 2014 [Enter presentation title in footer] Copyright 2007