Shannon Callies Sr. Product Manager Microsoft Corporation
Branded game experience Exclusivity program Network-supported promotional initiatives
Available on MSN Games and Messenger Coming to Xbox Arcade in FY08 Ad placements around the game experience (Super banner, sky scraper and 300x250 intermission ad) Custom, yet scalable brand Integration Promotional inventory
MSN Games Texas Hold Em Jigsaw Too Bejeweled Solitaire in Motion Sudoku Hearts Trivia Pool Messenger Games 7 Hand Poker Tic Tac Toe Checkers Rock, Paper, Scissors Bejeweled Trivia Jigsaw
Maximize brand awareness Positive brand association and high user engaged High impact and performance ad placements High impression volume 100% Share of Mind
Lift in download revenue sales Online games have highest conversion to download games Increased game traffic On average doubles traffic to the game Promotional inventory Home page big picture, related merchandising placements, newsletter etc. Positive consumer experience and brand association Brand affinity with premium advertisers
Maximize revenue opportunity for both developers and MSFT Increased visibility of new, quality titles across MSN Network Enhanced user loyalty and retention Loyal user base: 73% of users are returning users 68% of users come to MSN Games at least once per day Increased qualified traffic (Network and Site) #1 clicked on channel on the MSN Home Page Nav. High engagement time online at 2 hrs per person per Market differentiation Build stronger developer partnerships
75 million qualified, optimized impressions MSN Home Page Promotion MSN.com home page Big Picture (front and center graphic) MSN.com Games content module MyMSN MSN Network Promotion MSN Games Strategic Promotion Big Picture on home page Unique site integration placements Emails and cross-sells with similar games/categories Applicable for downloads and free online games Across all platforms: MSN Games, Messenger, Xbox Live Arcade
actual title only exists on one site and/or platform for a specified time duration a unique version of a title with a different level or mode a unique package of games with a common theme, such as sequels, genre (arcade classics), game type (simulation) that only exists on one site/platform bundle exclusive that includes an additional component, such as music downloads, CDs, t-shirt, etc.
Significant presence and promotion on MSN Home Page and MSN Games Highly qualified, optimized impressions Cross-platform opportunities Positive brand affinity with loyal casual gamer audience Revenue generation
Traffic to newly launched game receives roughly 100 million page views Incremental revenue 800% increase for top tier games in 2 weeks Triple or quadruple sales; typically hit the Top 3 Conversion rates: 1.5%-2% + MSN Home Page traffic converting well Strongest revenue and converters are the MSN Home Page and the Top Games on MSN Games Secured hits such as Jewel Quest II, Diner Dash 2, Virtual Villagers 2, Wheel of Fortune 2
MSN home page promotions: average 20 placements per month vs. 4-6 last year Traffic from MSN promotional placements increased by 100% YoY Revenue increased over 400% YoY Download game promotion increased by 68% YoY Optimized via day, day part and context
Picture placements increase unique user game plays by more than 230% over previous day Text link placements increases traffic to game pages by average of 50% Stickiness: MSN placement boosts game play even after promotion ends Big Pic: 44% increase in game play previous day compared to day after placement
Thematic promotions Contextual promotions Bundles Discounts on proven hits Online version parity helps drive traffic Innovative, creative ideas Contact Oberon Media and your MSFT Account Manager
Exclusivity program participation: MSN Home Page promotion Online games; compelling upsells GameSpring parity Compelling visual graphics Taglines: call to action, etc. Promotions: contextual, discounts, themes, etc Bundles: themes, sequels
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