We have decided to proceed with Nebim V3 ERP.

AĞUSTOS 2013 Sayı:15 Orka Group CEO, Süleyman Orakçıoğlu: We have decided to proceed with ERP. Interviews: Andoutdoor - Arzu Kaprol - B&G - Dagi - Erak - Hello Baby Justin Alexander - Karınca - Maraton Sport Wear - Sassofono - Sunglass Hut - Süvari - Yelss - Woody

The number of leading organizations that discover real productivity with ERP increases more and more. The comprehensive ERP, able to adapt rapidly to developing visions, is the key to productivity thanks to its speed and practicality. ERP will put you over the top from purchasing to production, from planning and budgeting to sales, and from finance management to store management with its applications that function in an integrated manner. THE ROAD TO LEADERSHIP GOES THROUGH PRODUCTIVITY MORE COMPREHENSIVE MORE EXPEDITIOUS MORE FLEXIBLE MORE PRACTICAL For more information:

As Turkey's leading fashion retailer, we are greatly pleased by our collaboration with Turkey's leading ERP software company. Yalçın Ayaydın İPEKYOL CEO www.nebim.com.tr

from the editor Hello, We are happy to greet you with the 15th issue of Nebim News Magazine. We hope you will enjoy our new issue. We had once again a lot of activities such as organizing client seminars, participating in trade shows and meetings. One of these was the Solution Partners Summit in Antalya, where all of our solution partners came together. In our related article, you can find all the details regarding information and opinions shared at the summit. Just like the previous year, we once again met with our clients and solution partners at our Nebim Planet event held in Istanbul in May. At Nebim Planet we had the opportunity to hear the experiences of users. We suggest that you read about these experiences covered by the article and watch the videos of the event. We continue to interview our clients - as we do on every Nebim News Magazine and Nebim e-news. In the interviews you can read in detail about the experiences these companies gathered, their expectations, and the solutions they implemented. The importance of social media is increasing day by day, and Nebim continues to be a part of this development. You can find news on us on our Facebook page. On our YouTube channel, you can watch the interviews we held with our clients, our product introduction films, and event videos. You can also reach our Facebook page and YouTube channel from our web site. You can find the most-watched videos we have prepared for you among our pages. The training of the human resources is another crucial aspect for us. We are aware of the importance of it and we keep investing in it. The educational activities that we conduct in collaboration with universities and educational institutions continue without slowing down. We continue to instruct new experts with the Nebim Application Expert (NAE) Certificate. Again, the details of the topic can be found in this issue. Enjoy reading Nebim News Magazine Goodbye NEBİM HABER; Nebim Neyir Bilgisayar Sanayii ve Hizmetleri A.Ş.'nin ücretsiz yayınıdır. Ağustos 2013 / Sayı: 15 Sahibi Nebim Neyir Bilgisayar Sanayii ve Hizmetleri A.Ş. İmtiyaz Sahibi Engin Demiroğlu Sorumlu Müdür Engin Demiroğlu Editör Meral Cebeci Tek Röportaj Reyhan Mörekli Fotoğraf Rıdvan Arda Gülşah Ekerel Yayın Türü: Yerel Süreli Hazırlayan Çizgi Reklam Araştırma Danışmanlık Ltd. Şti. Tel: (0212) 270 59 00 Yönetim Yeri: NEBİM NEYİR BİLGİSAYAR SANAYİİ VE HİZMETLERİ A.Ş. Yıldız Posta Caddesi Dedeman İş Hanı No: 48 Kat: 10-11 34349 Gayrettepe / İstanbul Tel: 0212. 275 07 75 (pbx) Faks: 0212. 274 84 56 www.nebim.com.tr nebim@nebim.com.tr http://www.facebook.com/nebimnehir Destek Hattı: 0212.354 98 98 Nebim Haber'in adresinize ulaşması için, lütfen nebimhaber@nebim.com.tr'ye mail gönderiniz. Meral Cebeci Tek Please send your thoughts, suggestions, and complaints on what you read on Nebim News to meralc@nebim.com.tr. We will include your comments in our upcoming issues within the reader letters section. Copyright (C) 2013 Nebim Neyir Bilgisayar Sanayii ve Hizmetleri A.Ş. Nebim,, Winner, Halojen, WinExtra, NebimExtra, Nebim logosu ve logosu Nebim in tescilli markalarıdır. Adı geçen diğer şirket, ürün ve hizmet adları başka firmaların tescilli markalarıdır. Bu yayın yalnızca bilgi vermek amacına yöneliktir. İçerdiği belirtmeler önceden bildirilmeden değiştirilebilir. Nebim Haber içerisinde yer alan tüm yazı ve fotoğrafların hakları Nebim'e aittir. www.nebim.com.tr 02 NEBİM HABER AĞUSTOS 2013

contents 6 26 Nebim Joined with Its Customers and Solution Partners at the Nebim Planet 2013 Event Orka Group CEO, Süleyman Orakçıoğlu: We have decided to proceed with ERP. Product Strategy Murat Demiroğlu, Nebim Executive Board Member and Deputy Managing Director 4 Nebim Met Its Solution Partners in Antalya 14 Don t be Late for Change Sedat Taşçı, Nebim General Coordinator 20 Investment in Technology and Human Recourses to Ensure Profitability and Growth Serkan Yalçın, Nebim Ankara Regional Coordinator Your Are 1000 Steps Ahead with NebimExtra Ahmet Coşanay, Nebim Software Support Services Manager 22 23 Interviews Andoutdoor Arzu Kaprol B&G Bella Tekstil (Woody) Cebir Tekstil (Maraton Sport Wear) Dagi Erak 28 29 30 31 32 33 35 Hello Baby Justin Alexander Karınca Sassofono Sunglass Hut Süvari Yelss 36 37 38 39 40 41 43 AĞUSTOS 2013 NEBİM HABER 03

from nebim Product Strategy Murat Demiroğlu Nebim Executive Board Member and Deputy Managing Director During the first half of 2013, Nebim s revenue grew 30% compared to the first half of last year. Moreover, the number of companies using exceeded 400. In this issue of Nebim News, I would like to share with you the product strategy of, which constitutes the backbone of Nebim s growth strategy. More Comprehensive and Integrated Taking into consideration the requirements of the retailers, wholesalers, and manufacturers, we aimed to provide more industry-specific features in comparison to other ERPs, and therefore to be more comprehensive and to offer all these features integrated on a single ERP platform. was introduced in 2011. Enabling operations abroad to be managed from the headquarters in Turkey with the multi-language and local currency support; allowing companies to manage multiple sales channels varying from their own stores to franchise stores, from export operations to e-commerce; providing companies with a functionally much richer product and price management than Nebim Winner thanks to the Merchandise planning applications; real time accounting integration and finance management were among the features rendering comprehensive. To make a comparison with s first edition introduced at the launch in 2011: We have enabled to become more comprehensive with added novelties such as TMS/IFRS support, human resources, export/import applications, a new POS interface, data gathering and cleansing features to enable CRM operations, parametric discount campaigns, combined product and inventory management, richer language support for operations abroad, installment sales and support for after-sales delivery, further out-of-the-box reports and queries, a new financial budgeting application, Dashboards designed according to user roles for business intelligence, and Merchandise Planning applications. Evaluating our road map until the end of 2013, we can see that we will be continuing to make even more comprehensive. We can name features for eyewear retailers, new mobile applications, e-invoice and e-ledger applications, CRM and CPM features as examples to the applications that we plan to develop until the end of the year. In summary, we are continuing to render more comprehensive in terms of function, the industry, and the countries it supports. Open to Change and Progress Another design principle we targeted as we promoted in 2011 was that easily supports companies to grow and to change their business processes. Therefore, s industry properties and its parametric structure were developed in order to easily conform to the companies changes in business processes, their developing sales channel structures, and increasing product range. continues to adapt to companies increasing rquirements with the integrations effectuated since its launch. Within the last two years, Nebim V3 was integrated with many e-commerce applications such as from Inveon, RND, and Bilginet; 3rd party logistic systems such as Ekol, Conmar, Ulustrans, and Barsan; workflow systems such as eba; analytical platforms like IBM SPSS; door counting systems; secure payment systems like VeriFone VPlatform. Thanks to its open structure and Software Development Kit (API support), continues to grow in the field of openness to change. Faster Implementation s third design principle was its speed of implementation compared to other ERPs. Longside industry-specific features and properties which are based on the software architecture, e.g. the parametric structure, thanks to the Nebim V3 implementation methodology, that covers all project phases from preparation to business analysis, from set-up to user trainings, from system testing to live usage support; it can be rapidly adapted according to companies requirements. In a nutshell, we continue to develop as we remain loyal to the three basic principles that I have summarized above. Hope to see you again on the next issue of Nebim News... 04 NEBİM HABER AĞUSTOS 2013

The number of leading organizations that discover real productivity with ERP increases more and more. The comprehensive ERP, able to adapt rapidly to developing visions, is the key to productivity thanks to its speed and practicality. ERP will put you over the top from purchasing to production, from planning and budgeting to sales, and from finance management to store management with its applications that function in an integrated manner. THE ROAD TO LEADERSHIP GOES THROUGH PRODUCTIVITY MORE COMPREHENSIVE MORE EXPEDITIOUS MORE FLEXIBLE MORE PRACTICAL For more information:

Nebim Joined with Its Customers and Solution Partners at the Nebim Planet 2013 Event Nebim, the leading domestic software developer with its Enterprise Resource Planning solutions geared towards retailers, wholesalers, and manufacturing companies, held its 2013 event with the participation of Nebim customers and solution partners once more in Istanbul. 06 NEBİM HABER AĞUSTOS 2013

AĞUSTOS 2013 NEBİM HABER 07

from nebim Turkey's leading ERP developer and implementer, Nebim, held its Nebim Planet event, which brought its customers and solution partners together on May 14 at the Grand Hyatt in Istanbul. At the event attended by approximately 350 Nebim customers and solution partners, executives of industryleading companies such as Dagi, Damat-Tween/D'S Damat, İpekyol, and Süvari, presented their success stories and opinions about the ERP software. Nebim Planet 2013 continued with presentations made by North the region as soon as possible, by adding solution partners to Nebim's distribution channel in Kazakhstan, Ukraine, and Germany. In his assessment, Taşçı said, We are closing off 2013's first quarter with 27% growth when compared with the first quarter of 2012. We target 35% growth by the end of the year. Taşçı also mentioned that the number of companies using Nebim V3 has exceeded 350. Referring to new projects, Taşçı talked about how the ERP project implemented for Bilsar, the manufacturing processes implemented at the manufacturing continues to develop Nebim Executive Board Member Murat Demiroğlu shared 's product strategy in his presentation. Demiroğlu mentioned additions to in 2012, including novelties on TMS/TFRS, new reports that especially companies with foreign partners use in the field of finance and accounting, a new financial budget application, foreign trade applications, novelties in human resources applications, and properties that meet the local Sedat Taşçı Nebim General Coordinator Murat Demiroğlu Nebim Executive Board Member and Deputy General Manager Burhan Çamlıca Orka Group CFO Özlem Tektaş Çelikkanat İpekyol Supply Chain Director Onur Tusa Baykal İpekyol Retail Director Atlantic, a company specialized in the field of CRM, on the topic of CRM in Retail and The Importance of Knowing The Customer and by the VeriFone company on the topic of The Integration of Verifone VPlatform Solution with. Cem Mergen, a guru of the retail world, also attended the event with his presentation on Managing Information in Retail. 27 % growth in the first four months of 2013 Nebim General Coordinator Sedat Taşçı, who gave the opening speech at Nebim Planet, mentioned that they serve with over 60 solution partners across Turkey, Russia, and Azerbaijan, and a team of 450 employees, and that they aim to expand Nebim's support structure in plant in Çorum, the operations, where the products of brands such as Fred Perry, Bilstore, and Muji are managed, all involve several processes from manufacturing to merchandise planning and to sales in stores. Taşçı, who also mentioned the ERP projects implemented abroad, said, We have transferred 20 stores from the Russian Bosca Fashion Group, a group consisting of 40 stores, to online. In Russia, we have integrated in a function where officially approved receipts can be printed at the cash register and also managed with the programs that are mandatory to be kept at the headquarters for accounting. With this project, we have established a mature infrastructure in Russia. requirements in Europe, Middle East, and Azerbaijan. Demiroğlu mentioned that they are continuing to expand the product coverage for even further in 2013 and underlined that the processes of installment-sales and deferreddelivery were enriched; that novelties specific to the local requirements of Russia, Ukraine, and Kazakhstan were developed; and that new applications for optical retail will be added to the new version of, which will be launched at the end of September. Demiroğlu also communicated that e-invoice and e-book applications are being added to. Demiroğlu also touched on the external solutions integrated with, besides the new applications and properties developed for, and said, 08 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager panorama Companies that use, can also integrate with other systems. Integrated solutions were developed for example, with VeriFone VPlatform in the area of safe electronic payment; with solutions such as Bilginet, Inveon, and RND in the field of electronic trade; with Ekol, Ulustrans, Conmar, and Balnak in terms of logistic systems; and with eba for work flow. Demiroğlu also emphasized that in the permission marketing field, regarding integration with systems that handle mass SMS sending and e-mailing, the mass action feedback can be ERP at ORKA Group Burhan Çamlıca, CFO of Orka Group, which has been in 17-year collaboration with Nebim, started his speech by indicating that Orka Group chose as its new ERP. Çamlıca said, Orka Group, which consists of two brands, is a global group consisting of 210 stores. As a group that continues its operations with 2.000 employees, we took our relationship with Nebim a step further, following a collaboration we have had for many years, and we kicked off the Nebim V3 ERP project. Çamlıca, who don't do these three things. For this, many properties, like well-developed reporting techniques and distribution, feeding, transfer, and the reportability of products, stand out. When compared to last year, the fact that we can reach the data on mobile platforms, instantly, will help us better manage our business. Çamlıca, who also talked about the importance of 's fast and flexible service, and understanding for Orka Group, said, The Nebim team's post-sales loyalty to its customer, and the fact that they have taken notice of all kinds of Şevket Çelikkanat İpekyol Information Technologies and Logistics Director Erkan Arslan Süvari Product Management Expert Cem Mergen Consultant Vedat Şengöz Dagi Accounting Deputy Manager Kerem Topuz North Atlantic Managing Partner Neda Seçkin VeriFone Retail Solutions Sales Director reloaded to and reported. Hinting at the fact that can be implemented quickly. Demiroğlu said, Within the past two years, we shortened the time period required for to become available for actual use. For this, we developed a Implementation Methodology, based on the experience we gathered during our implementation projects, and we trained all of our consultants on this methodology. He concluded his presentation by saying that their aim, as Nebim, is to guarantee the continuity of the gains companies obtained after the transition to live use of with the NebimExtra version update and support contract, and to offer a service that will always be by their side in order to increase the productivity of. underlined that Orka Group's collaboration with Nebim is one step ahead of a relationship with a supplier company, explained why they preferred : As a Turquality company, we had to take a step in order to grow and maintain our acceleration in markets abroad. Many qualifications stood out, like the fact that is multi-licensed, that different local permissions are obtained in different countries, the training opportunities, and that they have established their own consultants for foreign collaborations. We saw that all these qualifications would provide us with many advantages in implementation and in the phase of transition to live use. Mentioning that one has to be at the right place at the right time with the right product, Çamlıca continued, We are taking a risk if we requests we made, was very important to us. In this context, we thank the Nebim family for our collaboration, which has been going on for 17 years and with which we anticipate continuing for many years to come. Merchandise Planning at İpekyol with Supply Chain Director Özlem Tektaş Çelikkanat and Retail Director Onur Tusa Baykal of İpekyol, whose transition to ERP was important news for the industry, shared details of the projects, and the point arrived at in 2013, with Nebim Planet participants. Özlem Tektaş Çelikkanat, who presented first, made an introduction by saying We started using Nebim V3 live in 2012. When 2013 arrived, AĞUSTOS 2013 NEBİM HABER 09

from nebim we started the Merchandise Planning implementation, of which we had always dreamt. We defined the planning in four main functions: Channel plan, category plan, range plan, and assortment plan. And we divided these functions into two phases. We will start using the first phase, which involves the channel and the category plans, and then the next phase will follow right after that. Onur Tusa Baykal, who joined the presentation at this point, said, For us, one of the interesting aspects of this project was how we would handle the 'Like for Like' concept. At this point, Nebim offered us the 'like-store concept' solution. When we are about to open a new store, as we tell which one of our stores it will resemble, we can immediately see the details on that screen. Baykal continued his speech by saying, Nebim's planning application automatically displayed the sales data that are subject to normalization as if we have sales every week. Nebim developed the possibility to act upon it for special dates, such as holidays and vacation days, according to the course of each week. This way, we have the opportunity to forecast where our plans are headed in the upcoming weeks. We now have a complete normalization process, as we can see how it was last year and and how we must intervene manually this year. Özlem Tektaş Çelikkanat, who took the floor once more, mentioned 's advantageous properties and said, Instead of making all KPI's on gross income, average prices, discounts, and promotions in both channel and category plans, one by one, we can now enter them in one screen and have them used in all of the plans. It is an important property that our category and channel plans match. It is far more practical for us to bring the two plans side by side and to determine the company plan that is aligned with this plan, automatically distributing it to the channels and categories. The Nebim V3 Merchandise Planning application has very flexible, with user-friendly screens where the retail and sales teams can do channel planning separately. İpekyol Retail Director Baykal emphasized the flexibility of and said, Before Nebim V3, we couldn't speak a mutual language when we visited our stores; one store detailed the data with seasons and the other without; we had a problem focusing. Nebim carried us ahead, coming back to us with Dashboards. All the stores started seeing the Dashboards automatically as well. For example, all our managers receive the monthly sales report, simultaneously, so we do not have to create reports over and over. provided us with simplicity on this matter and some product-based conveniences. Çelikkanat, taking the floor for one final time, talked about the Bestseller report they use the most at İpekyol. Çelikkanat concluded her presentation with the statement, We can assign a certain criterion for each product and classify the products as the best, mediocre, and bad with the Bestseller report. The design team, the stores, the visual team, the sales team, and product management all use this report. Before, this was a difficult report to obtain. Even creating it took one hour then. Now it arrives automatically every morning. E-Trade Web Site integrated with at İpekyol Another speaker from İpekyol, Information Technologies and Logistics Director Şevket Çelikkanat shared with the Nebim Planet participants what was required for an e-trade Web site, how the necessary system should be built, and how İpekyol achieved this in integration with ERP, in his presentation. Çelikkanat mentioned that they are proceeding with RND in the visual department and with Ekol Lojistik in shipments, and that these three parties need to be able to work in an integrated manner for the operation to proceed in a healthy manner throughout the sales and post-sales processes. While summarizing the process, Çelikkanat explained that they make automatic transfers from through the product integration; whether the customer is on Nebim V3 is checked on the order; they keep the customer single; send the shipment order to Ekol Lojistik; the 10 NEBİM HABER AĞUSTOS 2013

panorama courier is integrated; when the shipment information arrives at RND, it is merged with all the necessary bank information and transferred to ; and all these integrations happen in real time. Product Management at Süvari with and Retailing Abroad The next speaker at Nebim Planet was Product Management Specialist Erkan Arslan from Süvari, which has a total of 108 stores in Turkey and abroad. Arslan began his presentation by mentioning that as Süvari, they started retailing in 1997. Arslan said that Süvari, which increased its number of stores after four years and needed a different product range, met Nebim with the requirements for management of campaigns and category groups. Arslan, who talked about the Nebim collaboration that started in 2001 and about the requirements that emerged as a result of the increased number of Süvari's stores at the end of 11 years contributing to their development and growth, said, The reason for our transition to Nebim V3 is Süvari's target of increasing stores abroad by the year 2023. We were aiming to create a big impact with instant touches on the operations abroad, just like we do domestically. In that sense, Nebim V3's multi-language option, and the local currencies abroad capability geared us towards. Now, our stores in Russia, Kazakhstan, and Ukraine can complete the transactions much faster with their own alphabets on POS and Store screens. They also have the opportunity to work with local currencies. For example, a transaction completed in Russia, using rubles, can be seen in TL at headquarters. Next, Arslan elaborated on the Discount Campaign application, which is an important application for Süvari. He talked about the multiple campaign options and the capability that makes it possible to simultaneously manage different campaigns at different locations. He continued his presentation by discussing the Product Restock and Transfer transactions and informed capability: We encountered these (functions) regarding the need to gather all the missing products in one store. The capability enables us to restock all the size breakdowns in the stores that have accelerated sales, with one small touch. Before, we could complete the shipment process in 48 hours by obtaining the data from 150 Excel tables, one by one. After 's Product Allocation application entered our lives, we decreased this duration to 24 hours. It saves us a significant amount of time. Arslan, who finally talked about the projects they are currently running with, concluded his presentation with the words, Another project we are running with Nebim is planning. We have a big operation regarding campaigns, with stock codes, on a stock code basis, and RPT and transfer projects. One of our biggest objectives is to be able to give information about these operations at Nebim Planet 2014, after we complete them. The Knacks of Information Management in Retail from Cem Mergen Cem Mergen, an expert trainer in the retail world, made a point of the importance of making decisions based on numbers and information during his presentation, called Managing Information in Retail. Cem Mergen, who talked about the relations between the speed and quality of decision making and the success and the risks taken, later mentioned the knacks of analysis processes. Mergen shared with the participants the importance of categorization and classification, as well as comparison and elimination in the analysis process. Finance Management and Accounting at Dagi with Dagi Accounting Deputy Manager started his presentation with the assessment, Dagi and Nebim's encounter happened due to the need for faster data management, with the increase in the manufacturing and business volume in 2012. AĞUSTOS 2013 NEBİM HABER 11

from nebim We determined that Nebim was the software company that could best meet these needs. In the beginning of 2012, we started using, live, at all our sales points and in all our processes. In April, we started using it, integrated with manufacturing and supply. We use at every point in all the processes of our brand from its manufacturing, its raw material, to its sales. Şengöz, who mentioned the importance of controlling the balance in the cost center usage, as well as presentation of the data to the management in a report, after being compared and checked, indicated that supported them on this matter. Şengöz said, We can say that we were saved from pages of trial balance, thanks to. We managed to distribute the costs of departments, such as finance, human resources, administrative affairs, which we call the Back office within our headquarters, and where we follow up on the costs of the points-of-sale at our headquarters, our stores and our branches separately, to these departments, taking their share from the revenue of the sales points with the properly assigned ratio. Looking at the items to be distributed, we were able to allocate them automatically, based on the turnover or the cost of the goods sold, depending upon how we would like to have it, also indicating the subbreakdowns of the cost centers located in our headquarter offices. We detailed all the sales, the turnovers, the expenses, and the expense portions that those points receive from the headquarters by creating a cost center hierarchy structure. Şengöz talked about another project that increased the productivity on the financial side and summarized, All our bank transactions, such as money orders, electronic funds transfers, depositing money, withdrawing money, are run through. We integrated the sales by the POS used at our sales points with. We can check whether there are any mistakes in the bank commission amount, or the service charges, by comparing the future and past POS revenues and creating reports to present to management. Şengöz, who finally mentioned another project that is very important for Dagi, shared the details, Account aging and closing off debts and receivables was a very important project for us. We can obtain the past and the future balance of the customer's term in detail, and cumulatively, with the aging report. This way, our colleagues, both in the finance and marketing departments, can check this report to see when the term of the collection from the customer is due and when the past term was, separately and in detail. During audits, when the auditors ask us for reports, we can create them in, instead of in Excel, and very easily present them. CRM and The Importance of Knowing The Customer From North Atlantic The second part of Nebim Planet started with the presentation called CRM and The Importance of Knowing The Customer in Retail by Kerem Topuz, the Managing Partner of North Atlantic, which is a consultancy firm in the field of CRM. Topuz defined CRM as an approach to understand the impact of a customer's behavior and how to increase the company's value by understanding the value of the customer base. Topuz underlined the fact that, it is important to create the maximum value out of each customer for customer share, just as it is important to create the maximum value out of each product for market share. Topuz then laid out the roadmap for retail companies, describing how to make the transition to a customer-focused structure. Topuz, who mentioned that customers first need to be observed, understood, and segmented, later talked about the planning and the management of announcements and the necessity to differentiate in terms of services, as well as products. Nebim Product Manager, Abdullah Bekmezci, who took the floor following Kerem Topuz's presentation, shared with the participants how meets all the requirements mentioned on the roadmap for transition to the customer-focused structure that Topuz had recommended for retail companies, and how companies can implement CRM using in his presentation titled, CRM with. 's Integration with VeriFone VPlatform VeriFone Retail Solutions Sales Director Neda Seçkin talked about The Integration of the Verifone VPlatform Solution with. Seçkin, who started her presentation by first telling about VeriFone and the mutual POS systems, talked about the operational advantages of VPlatform on discarding POS pollution, preventing cashier mistakes, and increasing operational productivity. Next, Seçkin touched upon the financial advantages of VPlatform. Nebim Product Manager Abdullah Bekmezci, who took the floor following Seçkin's presentation, where she introduced VPlatform, shared the details of how is integrated with VeriFone VPlatform with the participants. Nebim Manufacturing at Sarar Next, Nebim Manufacturing Manager Yılmaz Akgül gave a detailed presentation on Nebim's manufacturing software solutions. Yılmaz Akgül mentioned that Sarar, one of the leading companies in menswear, started using Nebim's manufacturing solutions in four plants and shared with the participants that in the implemented project there are processes regarding collection planning, fabric planning, barcoded production follow-up, retail integration, production productivity, and the integration of operations abroad. Nebim Planet 2013 ended with the closing cocktail party. 12 NEBİM HABER AĞUSTOS 2013

You can watch Nebim Planet event videos by scanning the square barcode. Nebim Planet Video Summary From The 2011 Launch To Today Sedat Taşçı, Nebim General Coordinator Product Strategy Murat Demiroğlu, Nebim Executive Board Member ERP in Orka Group Burhan Çamlıca, Orka Group CFO CPM Merchandise Planning Özlem Tektaş Çelikkanat, İpekyol Supply Chain Director Onur Tusa Baykal, İpekyol Retail Director E-trade Web Site Integrated with ERP at İpekyol Şevket Süreyya Çelikkanat İpekyol Information Technologies and Logistics Director Product Management and Retailing Abroad with ERP from Süvari Erkan Arslan, Süvari Product Management Expert The Knacks of Data Management in Retail Cem Mergen, Consultant Finance Management and Accounting with ERP at Dagi Vedat Şengöz, Dagi Accounting Deputy Manager CRM in Retail and The Importance Of Knowing The Customer from North Atlantic Kerem Topuz, North Atlantic Managing Partner Integration of with VeriFone VPlatform Neda Seçkin, VeriFone Retail Solutions Sales Director AĞUSTOS 2013 NEBİM HABER 13

14 NEBİM HABER AĞUSTOS 2013

Nebim Met Its Solution Partners in Antalya Nebim, one of the leading ERP software providers for retail, wholesale and manufacturing companies in Turkey, held its annual Solution Partners Summit in Antalya this year. AĞUSTOS 2013 NEBİM HABER 15

from nebim Into the Future Through Progress and Growth This year, Nebim 2013 Solution Partners Summit was th nd held in Antalya, February 28 through March 2. During the summit, Nebim, the most preferred software provider for ready-wear apparel, footwear, chain and multi-level eyewear merchandisers, assessed the results for 2012 and shared its 2013 plans with the solution partners and authorized vendors. 16 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager panorama Using the slogan Into the Future through Progress and Growth, the event was kicked off with presentations given by Nebim executives, where they shared Nebim's strategy and product road maps. The recent developments in, new methods in project implementation and Nebim's new support system were some of the subjects discussed in panels, which were then followed by Q&A sessions. The last day of the summit was filled with the excitement of the awards ceremony. The solution partners received awards from the Nebim executives based on their performance in 2012 in categories such as sales performance, project success and productivity. In his opening speech for the summit, Nebim General Coordinator Sedat Taşçı first assessed the 2012 results and then talked about the state of and the growth targets for 2013. Later, Taşçı congratulated the newest members of the Solution Partners family: Badel (Konya), Moliorus (Russia) and Yorka (Denizli). Other topics of the summit were Nebim's vision, which took shape with the 2011 launch of, the ERP solution, and the company's targets for 2015-2020. In his presentation on this subject, Nebim Executive Board Member Murat Demiroğlu stated that is increasingly becoming popular since its introduction and an exemplary point was reached together with the Solution Partners. Demiroğlu assessed the market and the trends in technology and discussed 's target market and its growth strategy for 2010-2020. Demiroğlu, while talking about the 2015 growth strategy studies done by Nebim, urged the Solution Partners to build technologically skilled teams who emphasize a customer-centered approach. One of the other important subjects in Demiroğlu's presentation was the road map for Nebim's support services. In the session held by Nebim ERP Project Implementation Director Volkan Yıldırım the details on some projects completed by Nebim and its Solution Partners in transitioning to and the new support platform NebimExtra were shared. AĞUSTOS 2013 NEBİM HABER 17

from nebim The summit continued with Nebim General Coordinator Sedat Taşçı's presentation, where he shared some of the processes and talked about his experiences. Taşçı pointed out that Nebim's approach, which targets client satisfaction and productivity in all phases, from initial contact through after-sales support, is widely recognized and used successfully by all the Solution Partners. Then he reviewed the road map related to the new sales support platform that Nebim is currently implementing to provide better support for Solution Partners, and the training/certification programs. The second day of the summit brought discussion of the support processes for the highly anticipated new support platform, NebimExtra, and the implementation methodologies. Final presentations of the summit were given by ERP Product Manager Abdullah Bekmezci, ERP/CPM Senior Analyst Çağrı Güngör, and Manufacturing Projects Manager Yılmaz Akgül. In these presentations, the most outstanding features of were shared with the participants. The Nebim Solution Partners Summit 2013, where the Solution Partners found some time outside of the sessions to enjoy themselves and meet the newest members of the Nebim network family, ended with a entertaining gala dinner and an awards ceremony. During the Solution Partners Summit, Nebim trained all of its solution partners on the new support service NebimExtra before the launch. Nebim offers faster and better quality service to its users thanks to NebimExtra which contains the version updates and the support services of the software. With the NebimExtra, effectuated on April 1, 2013, Nebim users can obtain the up-to-date versions of the licensed and Winner software as well as receive online support, support over the telephone, or one-to-one support at their companies. Thus, they can implement their new business processes in an agile manner by increasing the productivity they obtain from Nebim software. Different NebimExtra contract options are offered depending on the editions of the licensed Nebim software and the service level selections of the companies. Companies with a NebimExtra contract can do the following based on their contract type: They can reach the new versions of the licensed software, They can receive support online or over the call center, Receive one-to-one support at their companies from support consultants, They can measure the productivity they obtain from the software thanks to the Nebim Productivity Assessment service and plan activities to increase productivity, They can attend the Nebim Basic User Training free of charge. In order to obtain further information on NebimExtra, please either visit www.nebim.com.tr/nebimextra and download the NebimExtra Leaflet and the Frequently Asked Questions On NebimExtra or obtain information from your Account Executive or Support Consultant. 18 NEBİM HABER AĞUSTOS 2013

panorama Successful Partners were Awarded In the awards ceremony, Nebim Solution Partners received awards from Nebim executives for their 2012 performance in various categories, such as sales performance, successful project implementation and productivity. Sales Performance Category Turkey's Highest Sales Performance Nebim Platinum Solution Partner NBM Turkey's Second Highest Sales Performance Nebim Aegean Region Gold Solution Partner Giltaş Turkey's Third Highest Sales Performance Nebim Gold Solution Partner Turkuaz Consultancy Best Performance Category Nebim Gold Solution Partner Başarı Nebim Silver Solution Partner Basepro NebimExtra Best Performance Nebim Aegean Region Gold Solution Partner Giltaş Nebim Gold Solution Partner Turkuaz Nebim Gold Solution Partner Başarı Nebim Gold Solution Partner Verimsoft Nebim Gold Solution Partner Birikim Nebim Antep Region Gold Solution Partner Detay Nebim Silver Solution Partner Fleksoft Nebim Antalya and Cyprus Region Gold Solution Partner Ekim Nebim Silver Solution Partner Delta Nebim Silver Solution Partner CMT Best Project Nebim Gold Solution Partner Turkuaz Nebim Gold Solution Partner Verimsoft Nebim Silver Solution Partner Fleksoft Nebim Russia Silver Solution Partner Moliorus SMS Prize Nebim Aegean Region Gold Solution Partner Giltaş Nebim Platinum Solution Partner NBM Nebim Silver Solution Partner Onat AĞUSTOS 2013 NEBİM HABER 19

from nebim Don t Be Late For Change Sedat Taşçı Nebim General Coordinator According to us, a new age began following the launch we realized in April 2011. In this important period, we continue to grow with very important attainments. We serve with a human resource of over 450 people with more than 60 Solution Partners, including the ones located abroad. We concluded the first six months of 2013 with a 30% growth compared to the same period of the previous year. We estimate this growth to increasingly continue in the second six-month period. ERP, which parametrically contains the primary and important needs of many industries, increases the competitive dominance and profitability of companies by maintaining its specialty as the most comprehensive ERP that can be implemented most rapidly, within the industries it has specialized on., launched with four different editions, appeals to companies in different segments thanks to its edition flexibility and structure. The company can begin with a certain extent of coverage and increase this coverage depending on its evolving and changing structure, thanks to the modular structure besides edition flexibility. We continue to form increasingly productive collaborations by providing companies with the right content and a project approach, which targets the right effective date according to this content. In terms of industries, with, we are rapidly advancing in apparel, footwear and sports, home textile (dowery), carpet, furniture, electronic, optical sunglasses, gifts, and accessories a well as many different industries. We have formed collaborations with over 400 companies in different segments with. When we look at the apparel industry, an important growth in demands was recorded as a result of the constant development and retailification taking place during the last years. When we look deeper into the apparel industry; we have initiated the collaboration with many valuable brands in the fields of women's wear, men's wear, casual wear, underwear, and children's wear. Brands such as Arzu Kaprol, Doğuş Perakende Grubu, Herry, İpekyol-Twist-Machka, Kayra, Sassofono, Waggon, Yargıcı in women's wear; Bilsar, Damat Tween, DS Damat, İmza, Suv ari, Tudors in men's wear; ARC, Delfin, Lee Cooper, Levfu, Maraton, Sportime in casual wear; Çimpa, Dagi, Donella, Koray, Miss Clarire, Özkan Tekstil in underwear; B&G Store, Hello Baby and Woody in children's wear, stand out in our collaborations. When we look at the other industries; we have established collaborations with many valuable companies such as Altın Yatak, Aslı Bisiklet, Deriden, Derimod, Evkur, Karınca, Kristal Kola, New Balance, Opak Optik, Özcan Aydınlatma, Polaris, Royal Halı, Shiseido, Sunglass Hut, Vepa62, and Yells. Moreover, our structuring also continues abroad. The brands Bosca Fashion Groupa and Waggon in Russia; Inglot and Enjoyment in Azerbaijan; Gaylan Group in Iraq; Prestige in Germany; Fellini in Ukraine have kicked off active usage and their projects with continue. As Nebim and Solution Partners, we enable companies to prepare for today and the future by further strengthening their business processes and software infrastructures. The transition into an environment, where companies can carry out their product planning in detail and manage these plans at every moment during the operations with the planning vision, increases profitability. Multi-lingual and multi-currency environments have made it possible to momentarily track and locally use the offices and stores abroad. Within applications, functions that have very important roles in product management, such as allocation, product completion, and automatic intra-store transfer, increase productivity in logistics and the overall profitability. Efficiency has excelled to a higher level with detailed campaign management and more expeditious and more flexible structures have formed. Thanks to Active Data Warehouse, and Business Intelligence, analyses at the desired depth are possible 20 NEBİM HABER AĞUSTOS 2013

management vision with default KPIs and with default dashboards it is possible to orient many user groups efficiently and rapidly. Many functions similar to these take productivity to the highest level for companies. Adjustments are made according to the company's structure using the parametric infrastructures and the active usage of the software is kicked off very rapidly with the fast implementation techniques. Thanks to the Implementation methodology further developed within the last period, the projects are offered in a central structure so that Nebim and the Solution Partners can track their teams in the best way possible. Thus, a system which ensures the quality of a project and enables it to kick off active usage on time is formed. Appropriate target dates are assigned to the project depending on its coverage and the compliance with these calendars are audited. In addition, actions are taken in order to increase the success rate in achieving the targets aimed within the project. We serve thousands of companies with our Solution Partners. Each passing day, we further increase the productivity with expert personnel and fast implementation techniques. As Nebim and Solution Partners, we combine our industry experience with our software in order to perfect the companies' business processes. Hundreds of projects have come to life with thanks to Nebim's longstanding history and the experienced staff it has combined with its Solution Partners. We thank both our customers and our Solution Partners for their cooperation on this matter. In order to work more productively with our Solution Partners, we continue to increase our coordination and information sharing through the NPN (Nebim Partner Network) portal, which we share online. This structure increases our productivity in providing our Solution Partners with all kinds of documentation, information flow, and technical briefing. We continuously improve our training quality by determining the service levels with the existing NAE (Nebim Application Expert) certificate system. We aim to increase our expertise in every field with new teams and new certificate systems. In February, we had a successful Solution Partners meeting in Antalya. With this meeting, we are synchronized in terms of information sharing and future plans. Nebim achieved another important milestone on April 1st. Our Winextra portal, which has been serving Nebim users for many years, is completely renewed and now has a brand new structure named NebimExtra. Nebim's NebimExtra system, which functions integrated with ERP, offers an efficient infrastructure to both the thousands of Nebim users and Nebim teams as well as the Solution Partners. With the new structure, we have designed the error and request management, which we used to call Reference, much more efficiently and measurably in the new system, calling it Case management. The Nebim users whom we are in cooperation with can receive the fastest and the most efficient service in line with their company structure and service levels -SLAs (Service Level Agreement)- determined by their contract types. Users now have the possibility to receive privileged and efficient service with the error and request levels which they can determine as they manage their cases. Our trainings on the usage of NebimExtra and our work to add on new functions continue. Many companies which are included in Turquality and the Brand support program benefit from Nebim software and services. As Nebim and Solution Partners, we are now among the accredited firms that are important to the companies which benefit from the support within the frame of Tuquality. Many of our Solution Partners are also within Turquality's pool of accredited firms with their consultancy services. Growing market economy and novelties in many fields such as e-invoice or e-book are the driving force for the change and the development of software. We are now entering an important and intense period that requires care because of these matters. It is crucial that companies make their plans regarding these changes and transformations and adapt to this important transformation with the necessary human resources. I wish to thank all Nebim users and Solution Partners for their cooperation. Warm regards... AĞUSTOS 2013 NEBİM HABER 21

from nebim Investment in Technology and Human Recourses to Ensure Profitability and Growth Serkan Yalçın Nebim Ankara Regional Coordinator There are certain conditions to being successful in software projects. First of all, both the company that has developed the software and the company that will receive the service need to create the appropriate human resources according to the project's scale. In addition, there must be managers responsible for coordination on both sides. In the project meetings held, changes in computer hardware, training dates, implementation steps, key user trainings must be clearly and accurately written down on the project plan and this plan must be followed through as much as possible. The most important issue to be aware of throughout the process is the training of the human resource of the company that will receive the service. Success in these trainings means the project will be productive once live use is kicked off. In today's world, competition is increasing in almost every industry. The increase in competition and the abundance and variety of companies and products decrease profitability. Companies which would like to leap forward in this process must create customer loyalty, calculate their costs correctly, analyze their stocks accurately, and most importantly, make the right decisions swiftly. It is mandatory to find the software that is appropriate for the industry and to implement it to be able to conduct all these tasks and analyses correctly. As Nebim, we continue to emphasize the productivity concept with this awareness. Our project and certificate trainings have been continuing within the last year in the Ankara Region and the Affiliate Business Partners. Our Affiliate Business partners have received their certificates for the determined levels. These days, they are about to complete their expertise trainings on each application. We aim to take our customers' project productivity and human resources trainings to the highest level with continuous trainings we will be giving. In line with this objective, the training for a different application is given in our training hall every week and the applications are presented with examples. Our customers who have NebimExtra can attend these trainings free of charge. Our negotiations with Ankara Textile Manufacturers' Association, of which we have been a member since the beginning of 2013, continue in order to organize joint trainings on the topics of retail, manufacturing processes, business analyses. We aim to provide expertise trainings to our peers who work in different departments in our companies in Ankara on the segments they are related to, and to share our experience with them. In addition, our negotiations continue in order to organize the trainings which we have initiated at different universities in Istanbul, also in Ankara. In a short while, trainings will start in several universities in Ankara as well. I thank our regional Business Partners located in Ankara, Samsun, Konya, Kayseri, Trabzon, Eskişehir and Van, for their attendance and their assiduity for the training process. Recently, we have been receiving e-mails and phone calls requesting to join the Nebim family and become our business partner from almost every region of Turkey. Let's announce here that we consider each application seriously and we aim to further strengthen our Distribution Channel structure in this period. Our corporate companies located in Ankara have rapidly started their Nebim V3 projects. Our objective is to transfer all of our customers who have been using Winner for the last 10-12 years to the platform and enable them to benefit from the advantages, the speed and the technology of. Therefore, we aim to render our companies more profitable, faster, and more productive. Within this context, we categorized applications separately for corporate companies, SMEs, and small enterprises. Today, can be used at a very large scale, from an enterprise with only one store to companies that have 300-500 stores and factories. It is fast on track to become the leading software of Turkey with its properties addressing the Furniture, Optical, and Construction industries and Data warehouse applications. 22 NEBİM HABER AĞUSTOS 2013

management vision Your Are 1000 Steps Ahead With NebimExtra Ahmet Coşanay Nebim Software Support Services Manager Hello, we meet once again at Nebim News. I made an assertive claim with my headline You are 1000 steps ahead with the Nebim software. The reason I write such a headline is our sincerity in our understanding of support and service and our endless efforts to render our expert human resources more productive by using all the instruments that technology provides. On April 1, 2013, we brought into use our new support portal NebimExtra for our customers and Solution Partners. NebimExtra support portal offers many novelties when compared to Winextra. The philosophy behind NebimExtra can be summarized with the headline Extra speed, extra productivity, extra profitability! which has been used for years by Nebim. NebimExtra contains the services which enable companies that use or Nebim Winner to be one-step ahead in competition and increase their profitability by maximizing the productivity they obtain from their software. NebimExtra is the digital lifeline between us and our customers. We work in excitement to reinforce customer productivity with our staff, which has exceeded 100 people, and with our human resources of over 450 experts assigned at our Solution Partners across Turkey. However, the mind grease of the IT staff and users working at our customers', who use our software on the frontline, count just as much as our efforts. Your contributions and assistance will continue to increase our strength. The Version Update and Support Contract for Nebim Software is the golden key to productivity and speed at your company. Thanks to the NebimExtra contract made for Nebim V3 and Nebim Winner software, you will obtain the up-to-date versions of the licensed Nebim software, receive online support, support over the phone, or one-to-one support at your company for your requests and questions, and thus, put your new business processes into effect in an agile manner by increasing your productivity. We continuously follow up on changes to legal framework and add the necessary updates to the new versions of our software. For example, for the 2013-2014 period, we are completing our work on the developments regarding e-invoice, e-book, TTK (Turkish Trade Act), and TFRS (Turkish Financial Reporting Standards) applications based on the Tax Procedure Act. We are also evaluating requests coming from our users by observing technology and business trends. We conduct R&D accordingly and continuously add new properties to the new versions of our software. With the Nebim Extra Executive user that will be assigned for you by Nebim, you will be able to connect to the NebimExtra portal and open your own NebimExtra user accounts. You can enable the users you will authorize to record their questions and requests and have their up-to-date status regarding their requests tracked. For emergency issues which cannot be resolved over the phone or by remote assistance, you can receive support at your work place and have them resolved in a short time. You can ensure that the solution you anticipate is developed accurately and rapidly by requesting Nebim Support Consultants to provide their services at your company location regarding discount campaign applications, SMS campaign preparation work for special dates such as Mothers' Day or holidays, the interpretation of count differences, year-end transactions, transactions to start a new database, tag or report design, and many similar processes. You can measure the productivity you obtain from the Nebim applications you use with the Nebim Productivity Measurement, which will be done by consultants who are experts on Nebim software together with your key users and you can thus determine your needs, be it process optimization for the software you are using, report production or user training. In the previous Nebim News issue, I had asked How Ready Are You For The Change?. The changes in and Nebim Winner software continue to turn our heads. Our mission is to have you meet the changes I mentioned above as soon as possible. Hope to meet again, goodbye... AĞUSTOS 2013 NEBİM HABER 23

from nebim Some Of Our New Projects Standard Edition Enterprise Edition Standard Edition Enterprise Edition Standard Edition Enterprise Edition Standard Edition Advanced Edition Standard Edition Enterprise Edition Advanced Edition Advanced Edition Standard Edition Advanced Edition Advanced Edition Advanced Edition Enterprise Edition Standard Edition Standard Edition Advanced Edition Standard Edition Standard Edition 24 NEBİM HABER AĞUSTOS 2013

some of our new projects Standard Edition Standard Edition Standard Edition Opakoptik Opak Optik Sanayi ve Ticaret A.Ş. Advanced Edition Advanced Edition Standard Edition Standard Edition Advanced Edition Advanced Edition Advanced Edition Advanced Edition Standard Edition Advanced Edition Advanced Edition Advanced Edition Standard Edition Standard Edition Enterprise Edition Advanced Edition Enterprise Edition Standard Edition Advanced Edition AĞUSTOS 2013 NEBİM HABER 25

Orka Group CEO, Süleyman Orakçıoğlu: We have decided to proceed with ERP. Sul eyman Orakçıoğlu, CEO of ORKA Group, shared with us their reasons for preferring ERP for their brands and companies that are active in the field of retail, and the Nebim collaboration. ORKA Group creates its own brands with %100 Turkish capital. This young fashion center which has made a lifestyle out of fashion entered the men's apparel and textile industry in 1986 with the DAMAT brand. 26 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager interview What has changed to date since you entered the men's apparel industry with the DAMAT brand in 1986? We will celebrate our 30th year in three years. In 30 years, we have become a group that has stores in important cities around the world as well as Turkey. We were the first Turkish brand to be covered by Italy's respected fashion magazine Uomo Collezioni. We attended the most prestigious fairs abroad and organized fashion shows. We dressed celebrities from Turkey and from the world. Fifteen master students from the world-famous London College of Fashion, designed products for our collections. In 2011, we broke a new ground and held a fashion show at the London Fashion Week, to which only English brands attend. In 2012, in a one-to-one consumer evaluation realized by the Council of Shopping Centers in collaboration with Gfk across Turkey, we were granted the the most liked and preferred brand award in the men's wear category as well as many other respected awards. We continue to work and produce with our human resources and technological infrastructure. Could you talk about the collaboration process that has been going on for many years with Nebim? We have been using the Nebim retail application since the first edition. In the retail industry, we need to take rapid action regarding the changing and evolving processes. Nebim has offered us fast and quality service on this matter for many years. Nebim retail system has grown and developed with us. As a company, we have also contributed to the development of Nebim's retail system. You preferred as the ERP solution for your brands and companies that are active in the retail industry. Could you tell us about your reasons for preferring in this period when your domestic and international operations are expanding? 's country-adjustable structure, multi-lingual support (data language and application language), and enhanced retail experience technologies comply with our objectives. We have decided to proceed with since we think it is the application that produces the highest added value for us. ERP in ORKA Group Burhan Çamlıca, CFO of Orka Group that has been in collaboration with Nebim for 17 years began his talk at the Nebim Planet 2013 event by stating that Orka Group selected as the new ERP. Çamlıca said, Orka Group, which consists of two brands, is a global brand with 210 stores. As a brand with 2000 employees, we took our collaboration of many years with Nebim one step further and initiated the ERP project. Çamlıca, who underlined that Orka Group's relation with Nebim is more than that with a supplier company, explained why they preferred : As a Turquality company, we had to take action in order to maintain the growth and the acceleration in international markets. distinguished itself with the multiple languages, various local permissions obtained in different countries, and training opportunities it has as well as with the fact that it has assigned its own consultants with international collaborations. We saw that all these properties will be very advantageous in Burhan Çamlıca Orka Group CFO the process of implementation and transition to live use. Çamlıca mentioned that one needs to be in the right place, at the right time, with the right product and said, We are taking a risk if we don't do these three things. For this to happen, many properties are required, e.g. advanced reporting as well as the so-called Merchandise Planning, meaning the distribution, feeding, and transfer and reporting of the products. The possibility to reach data instantly in mobile environments and being able to compare it with the previous year will enable us to manage our business better. Çamlıca, who also mentioned the importance of Nebim's understanding of fast and flexible service for the Orka Group, said, The post-sales customer loyalty of the Nebim team and the fact that they took all our demands into account, were very important to us. Within this context, we would like to extend our thanks to the Nebim family for our 17-year-long collaboration which we think will continue for many more years. AĞUSTOS 2013 NEBİM HABER 27

interview Andoutdoor CEO, Yaşar Günaydın: is a program that greatly responds to our needs. Yaşar Günaydın Andoutdoor CEO We are a company that has been trading as a wholesaler for 30 years. Besides our import business process, we are handling the distribution of outdoor products and cold chain products across Turkey. We have all the segments in outdoor products. Our organization comprises industries such as mountaineering, diving, swimming, skiing, hunting, and fishing. We have a dealer network all across Turkey. Besides our outdoor products that cover all the segments, we are also a supplier of supermarkets. We are also Turkey's leading company in the field of containers for vaccines, medicine, organ transfer and blood transfer containers in the healthcare industry. We started working in collaboration with Nebim with the program. When we analyzed Nebim V3 closely, we believed that it could greatly respond to our needs. The Nebim team with all its members developed the program along our requirements, always responding positively to our requests. We were especially successful regarding the warehouse, shipment, and retail services and at this point, we are very happy with our choice. As a company with different business processes, we made decisions that will take us forward with. Data is a very important concept for us at Andoutdoor as it is for every company. It was crucial for our business processes to collect the data, to make sense out of it, and to draw accurate conclusions in the light of this information obtained from the data. As is known, Andoutdoor comprises very different functions in its organization. It is a company that runs processes like import, export, logistics, merchandising, e-trade, and finance together. As a company who comprises different functions and different processes, with, we took a very important step towards gaining a corporate identity. Before the initiation of the project, we had serious analyses and discussions with the project team. We became aware of ourselves as a result of these analyses and got to know our business processes closer. With the data obtained from taking a closer look to our company, we managed to revisit our business processes and make decisions that will take us forward with. We had a very industrious and intense working environment. We had a project room. We went through significant processes with Nebim and the Solution Partner Oskar Software. We proceeded with the information we obtained from both Nebim's and Oskar Software's proficient and expert teams and had a successful project process. Obtaining accurate data is the greatest gain. The greatest benefit project has contributed to Andoutdoor and can definitely do so for other companies is the data reporting process. In other words, accessing the data fast, instantly, and accurately has been a great attainment for us. 28 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager interview Vice Chairman of Arzu Kaprol, Cem Kaprol: With the campaign management, we can manage our discount decisions instantly. Cem Kaprol Vice Chairman of Arzu Kaprol Cem Kaprol, Vice Chairman of Arzu Kaprol, one of the leading brands in luxury retail apparel and couture wear in Turkey, talked about the collaboration with Nebim, the productive business processes they have reached with, and their growth objectives. Could you tell us about the creation process of the Arzu Kaprol brand? Arzu Kaprol is a designer brand that is present on both domestic and international platforms in the areas of luxury retail ready-to-wear and couture clothing. In 1995, Arzu Kaprol made a name for herself in the fashion world with the many prizes she won, especially the prestigious Beymen Prize, and it is at that time that she started promoting the brand named after her. The brand continues to grow since signing a license contract in the area of retail with the Turkish luxury ready-to-wear group, Beymen. In March 2013, Arzu Kaprol's Paris office opened in Ru Saint-Honore. Arzu Kaprol has also designed clothes for dignitaries worldwide, such as Meg Ryan, Kelly Rowland, and Gisele Bundchen, with her custom design Atelier Collection. The brand, which has accelerated domestic store establishment, international sales, and promotional activities since August 2012, has eight stores and plans to reach 16 stores at different locations across Turkey until the year 2015. Could you tell us about your transition to and its contribution to your business processes with three examples? In order to keep pace with the technological developments and to be also successful in our new projects in the upcoming periods, we have decided that it would be the right move to proceed with Nebim's new ERP solution, the software. In 2012, with the leadership of Nebim Gold Solution Partner Başarı Yazılım, we made a fast transition to the live usage of Nebim V3 with our eight stores. Arzu Kaprol stores were not within our own organization. In 2012, all the stores were transferred to the Arzu Kaprol management and and new stores were opened. Thus, we included the stores in the system with our transition to. Our transition to from Nebim Winner and the implementation process went easier than we planned. The store personnel could adapt to the program very easily thanks to 's practical and easy-to-understand POS screens. We can track turnover status instantaneously with 's web turnover application. In addition, we activated this application for stores as well and thus enabled all stores to track and observe each other's turnovers. How did you actualize the promotions and campaigns you conducted before Nebim? Initially we did not have store operations and; therefore, we did not use Campaign Management. After starting our store operations, we started the store discount campaign and gift voucher applications of. Now, we can conduct discount management at the headquarters with this practical application. In the upcoming period, we plan to start the special customer card and money points applications. Could you tell us about your expectations and objectives for Nebim for the upcoming periods? We follow Nebim's new solutions and apply those which will increase our productivity. Our objectives for the upcoming periods are to enable the headquarters and the stores to follow up on products brought to the stores for alterations with the mid-term after-sales support module and to use effectively at foreign sales locations. AĞUSTOS 2013 NEBİM HABER 29

interview B&G Store General Manager, Seyid Nebati: We chose in order to better analyze our customer relations and our product development as well as to proceed in a result-oriented manner. Seyidullah Nebati, General Manager of B&G, shared their growth and the changes they have been through within the last 13 years, the role of Nebim solutions throughout this change process, and their reasons for preferring ERP. B&G started off in the year 2000 with the objective to become Turkey's longest-lasting children's wear brand and to promote an approach that gives primary importance to the concept of design and quality. Along with its collections Riccione, Frist Line, Tyess, BG Baby ve Nebbati, manufactured in-house, it brought together the children's lines of leading brands from the children's segment of world fashion such as Patrizia Pepe, Baby Graziella, Broksfield, Bikkembergs, and Guess Kids, under one roof. In 2000, you started off with the objective to become Turkey's longest-lasting children's wear brand. Can you inform us on the B&G Store that has evolved and changed throughout these 13 years? Since our establishment in 2000, as B&G Store we have achieved growth and change in every field from technological infrastructure to store concepts, to the product range and to our various brands. We are a company that renews and changes itself, grows, and continues to renew every year in line with the requests and expectations from our customers. B&G Store has become the leading brand in the children's wear sector in Turkey with the number of stores it has reached, with the innovative store concepts, and with the successful brand strategy it has demonstrated. Domestically, our store number reached to 26 in Istanbul, 7 in Ankara, and 6 in Izmir, totaling 63. In September 2013, we plan to open the Carrefour Maltepe, Ankara Next Lavel, and Antakya Palladium stores. You have been in collaboration with Nebim for years. Where are Nebim solutions in this process of 13-year growth and change? Our collaboration with Nebim enabled us to control and audit all our business processes online. The contribution of Nebim solutions is immense in our controlled growth and achievement of becoming a store chain. When you proceed in a controlled manner, you can take healthy and accurate decisions. You can plan your business processes and set goals accordingly. Thanks to Nebim, we have been able to ensure this control in our business processes for years. You took your collaboration with Nebim one step forward and selected the ERP solution. Could you talk about your reasons for choosing ERP? We chose ERP to be able to serve our customers faster in line with their expectations, to make accurate analyses, to make accurate decisions, to ensure Istanbul-centered control following our investments abroad, to better analyze our customer relations and our product development in brief, to be able to proceed in a resultoriented manner. When selecting an ERP program, and especially while Seyid Nebati B&G Store General Manager implementing it, the team you are working with matters as much as or maybe more than the solution itself. Throughout this process, we grasped once more that working in harmony with the team and being together with solution-oriented people is very important. Within this context, I would like to thank the whole Nebim team who supported us in our work for their constructive approach. 30 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager interview Bella Tekstil CEO, Mehmet Batur: We prefer Nebim that is the leading company in the retail industry. Bella Textile CEO Mehmet Batur talked about the collaboration with Nebim Silver Solution Partner, their reasons for selecting Nebim, the transition to, and the adaptation process. It is our company principle to work with leader companies Woody became Belgium's most popular home and sleep fashion manufacturer. In 2010, we made a decision to focus on Woody completely instead of manufacturing for other companies and different brands. At this point, we added the retail industry next to our manufacturing arm. We made some research while entering the industry and we saw that Nebim is the leading company in the industry. It is our company principle to work with leader companies. This is valid for raw material purchases and machinery purchases as well. Therefore, we preferred Nebim as our solution partner after meeting them. During this period, we were told that the implementation of such integrated systems would take about four to five months. However, because of our tight schedule, we only had four weeks. Thanks to the intense attention and support of Nebim and their Silver Solution Partner Fleksoft, at the end of four weeks, we started making sales out of our store as if we had been in the retail business for years. We Went Live In Four Weeks Thanks To 's Easy And Flexible Structure We preferred for two reasons. First, the solution it offers for the future; second, its easy and flexible interface. While offers menus tailored for the user as a package, it also has a flexible structure that easily adapts to the specific structure of each company. We couldn't have made the transition in a period of time as short as four weeks if the program did not have these two properties. There are a lot of modules designed for the retail industry inside Nebim V3. Reporting is one of them. Every company would like to do reporting in a tailored way that complies with its own structure. We achieved this with the Data Warehouse. Reporting is a task that scares most companies and departments off. However, with the Data Warehouse, even someone with very Mehmet Batur Bella Tekstil CEO little knowledge on computers can easily make out productive reports. In my opinion, the investment that pays off the fastest in the world is software. It takes a team that will understand it and a strong business partner who will provide this solution. As Woody, we achieved this with. AĞUSTOS 2013 NEBİM HABER 31

interview Cebir Textile CEO, Celal Kaya: Our business processes gained speed thanks to Nebim. Celal Kaya Cebir Tekstil CEO Maraton conducts all the necessary manufacturing activities either within its own organization or in collaboration with subcontractors, upon completing the cutting and the sorting operation at its in-house cutting department. The company serves its customers in Russia, Poland, Romania, Ukraine, Kyrgyzstan, Lithuania, and Czech Republic with its personnel of over 100 people and expanding machine park. Celal Kaya, CEO of Cebir Textile, whose customer profile consists of men's sportswear shoppers, evaluated the business processes, the effect of shopping centers on the business, their transition to ERP and the implementation process, the project process conducted with Nebim, and the advantages Nebim provides them with. Our business processes got easier with Nebim Regarding Nebim products and services, Cebir Textile CEO Celal Kaya said, Our ERP project with Nebim started in August 2011. Since 2011 to date, we have been actively using Nebim's V3 Production Planning Applications within our organization. Nebim solutions are used all across our production planning center and all our stores. As Cebir, we can say that thanks to Nebim we were freed from the Excel tables prepared as a result of long periods of work and many timeconsuming details. We can now obtain our company's production planning and and the subcontractor tracking with one touch from production planning. We receive constant support and training from Nebim Experts Cebir Textile CEO Celal Kaya continued Thanks to our collaboration with Nebim Silver Solution Partner Oskar Software, two sessions a week, we receive on site, on-the-instant and constant support and training from the experts. When necessary, Nebim Silver Solution Partner Oskar Software attends our regular weekly meetings and we exchange opinions. Thus, we immediately and rapidly resolve any problem or conflict that arises. We can make fast decisions based on healthy data. Celal Kaya added, ERP transition happens to be a tough period for every company. We also worked very hard to bring Production Planning into action. During the process, we came across a lot of resistance from the inside. However, with the support and the solution-oriented approach provided by Nebim and its Silver Solution Partner Oskar Software, we successfully completed our ERP transition in all our stores and at our headquarters. Maraton with its stores in Laleli, Merter, and in Poland makes a special effort using different campaigns so that its sales will not be effected negatively. The rapid increase in shopping centers also effects Maraton Apparel Kaya, who evaluated the increase in shopping centers in the industry, said Every passing day, new shopping centers are opening. Just as the opening of great numbers of new shopping centers has an impact on the whole retail industry, there is an impact on Maraton Apparel as well. However, if you manage your business processes in a planned and controlled manner, you can minimize the negative aspects of this impact. Nebim and our collaborator Silver Solution Partner Oskar Software have an immense effect on this. 32 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager interview Dagi Deputy General Manager, Şeniz Katgı: From production to retail, we continue to grow in all our processes with. Şeniz Katgı, Deputy General Manager of Dagi, a leading brand in the field of underwear, sleepwear, sportswear, and swimwear, talked about how they encountered Nebim in 2008 as they were celebrating th their 25 year, why they needed an ERP program, and the implementation process. Katgı mentioned that the growing volume and the increase in business processes caused their transition to a structure that could respond to their data requirements faster and said that they preferred Nebim considering Nebim's experience in the industry. Could you tell us about the creation process of the Dagi brand? Dagi took its first steps in the apparel industry in 1983. Those steps had big echoes. Dagi was ahead of the times with its character, the quality and capacity of production, the design approach, the marketing skills - in short, with all the brand dynamics. Maybe that is why, for the first 10 years, it was perceived as a foreign brand. Even within its own industry, there was confusion about its origins. In time, it all got clear and everyone accepted it. Dagi th celebrated its 25 year in 2008, acclaiming its leadership in the men's and women's underwear, sleepwear, sportswear, and swimwear market. 8000 square meters of confined space was restructured to include production. The raw materials used in the products were changed. We have 40 stores and 17 consignment dealers in our organization. When did Nebim and Dagi cross paths? In the year 2008, while celebrating th our 25 year, we started searching for software according to our development. Our paths crossed with Nebim, who has trustable experience in the industry, during this search period in 2008. Our collaboration first started off with Nebim Manufacturing and Supply Management applications. You are one of the first companies to start using the software. Could you tell us about the implementation at Dagi? Dagi was rapidly getting stronger by the year 2008 so the growing business volume and the increase in business processes required us to adopt an integrated structure that could rapidly meet our data needs. We decided that the software that AĞUSTOS 2013 NEBİM HABER 33

interview could best meet these needs was the new ERP solution,, by Nebim, with whom we were already in collaboration. So our collaboration with started in December 2011. With, we are now able to distribute the expenses to all the units and stores with the ratios we have previously defined. As Dagi, we know that campaigns greatly matter in wholesale sales processes. What do you think about 's property that enables you to define different campaigns for your wholesale, retail and your personnel with its flexibility in campaigns and about this system? The fact that the retail campaign defining property of software is customer-focused and that it has a flexible structure enables us to simultaneously run different campaigns in the system. Therefore, we can make sure that the campaigns conducted independently from users in sales transactions are automatically implemented flawlessly. With the 's business partner structure, what sorts of benefits did the online follow-up of your consignment points of sale provide you and your consignment companies with? Thanks to the structure of the consignment sales channel, the follow-up on the sales-stock and campaigns and the systematic management of these systems render our company and our consignment sales channels productive. At this point, the software further develops its infrastructure to provide us with advanced solutions and continues to do so. What kind of a system did you establish to manage your company expenses? What contribution did cost centers structure have on your processes in terms of managing your costs? With, we are now able to distribute the expenses to all the units and stores with the ratios we have previously defined. This way, we can see our profitability more realistically. We defined cost centers for the headquarter offices, for production, and for the stores, using the Cost Center Distribution Hierarchy property of. All expense items were defined to the relevant levels in the cost center hierarchy created and so we are now able to to make detailed analyses. We can define direct costs within the relevant cost center itself as well as divide indirect costs between headquarters departments and then between points of sale. This way we can create more realistic cost and profitability reports for the cost centers. At what level can you follow up on your financial payables and receivables with? What do you do regarding the balance risk management? With the help of the Automatic Payable-Receivable Clearance application within the program, we can match the payments made and the collections with the current accounts correctly and rapidly. Also we can follow up on the results with the Aging Report developed specifically for us. Could you tell us about the properties that are most advantageous to you when you compare with the software you used before transferring to? provides us with many benefits. When we evaluate the period before, we can talk about the flexibility in campaigns which we also mentioned in the previous questions. With the help of this application and this flexibility, we can now define separate campaigns for wholesale, retail, and personnel, which we could not do before. Another novelty that comes with is that we are now able to transfer data from the banks in excel or as text into the program without any problems with the help of the Receive Data on Incoming Pos Revenue application. Another application that we benefit from is the Reporting Methods. We can make changes in the reports in terms of defined authorized users and design. This way, we do not experience the data pollution we used to have before and we are able to report only the information required. On top of these, with the Pivot reporting method, we can break into detail and summarize the information we choose in the breakdowns we want using the drag and drop method. We can develop custom-made reports as well. Another beneficial application is CPM. With the help of this application, we use different key performance indicators with the reporting from the data warehouse method and create reports that help decision-making. At the same time, with the Nebim Business Intelligence Application we can adapt different Dashboards designed for different user roles such as stores coordinator, product manager, and store manager to our company. With the help of these dashboards, we can compare the set target with the actual data from the previous year and take timely precautions. In addition to these, the Mobile Turnover application is another one that I and our store coordinators often use and benefit from. Could you tell us about your expectations and objectives regarding Nebim for the upcoming periods? Conducting a value assessment using budget management, planning, and business intelligence applications is among our plans regarding Nebim within the upcoming periods. 34 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager interview Erak Vice Chairman, Çetin Akay: The road to more productivity, more speed, and better quality comes through the information we obtain with Nebim. Çetin Akay, CEO of the Erak company, which was established in 1984 and is among the top 500 companies in Turkey and manufactures for many world brands, talked about how their paths crossed with Nebim and the integrated structure they formed with Nebim solutions. Akay indicated that they have worked with many software companies in line with the needs of every department; however, they started working with Nebim with the aim to unite the whole organization under a single roof. Akay, who mentioned that they must plan all the details very well because of the competitive conditions of Europe, said that they can conduct this planning easily thanks to Nebim. Nebim Expedites Our Business From A-Z We worked with many software companies in line with the requirements of every department in our company. We suffered from this. We started off with Nebim in order to unite the whole organization under a single roof. In time, with the contribution of Nebim as well, we successfully built many details. We currently see the positive impact of the details we built, through the production phases the most; because time and quality are very important factors in our condition. Both of these factors are based on the visibility of information in all places. Being able to see and track the location of a product is very important for the person doing the job. For example, the manufactured product needs to be very well analyzed during the washing phase. However, where is the product? It is not possible for the relevant person to call each department one by one in order to find these. A barcode system is used to be able to see these products on the system, find their location, and track their count. One can obtain information such as when the product passed from each department, how long and for what reason it stayed there and why its cost increased from its barcode. All the information regarding a sewing cost must be detailed down based on a system, i.e. its beginning, its end, the amount of time spent, the manpower there. You can detect the point you need to fix based on this information. We achieved all this system with Nebim. The only way to more productivity, more speed, and better quality comes through the healthy information we obtain with Nebim. If you take the right steps with the accurate information, you can get healthier results and work in a happier manner with people. We use Nebim from A-Z to be able to execute business processes in an integrated and correct manner. Under the conditions in Europe where there is a very competitive environment, you must calculate and plan everything very well. Acquiring a job, assigning a price to that job comes through the planning you will do at the beginning. You must calculate details like the entry and production timing of a fabric beforehand. The most important strength of a manufacturing company is manpower. This has great impact on costs. As Erak, we need to demonstrate that we will be more productive by using appropriate software and investing in technology in the right way. Making accurate calculations, correct Çetin Akay Erak Vice Chairman planning of timing, buying materials on time with advantageous prices, calculating the financial burden of that material, and similar calculations need to be adapted to the system. Thread consumption, material consumption, their waste none of is found on manual reports. We use Nebim to conduct the business fast to handle these aspects appropriately and to provide good service to the customer. AĞUSTOS 2013 NEBİM HABER 35

interview Hello Baby General Manager, Alper Taşçı: constitutes a road map for companies who are on their way to institutionalization. Alper Taşçı Hello Baby General Manager Alper Taşçı, General Manager of Hello Baby, talked about the developments, Europe's biggest 2 store with 5000 m which they opened in 2012 in Istanbul, their collaboration with Nebim Solution Partner Giltaş, and the benefits of. Hello Baby offers its clients a multi-brand structure in children's wear from socks to bedding, from toys to strollers. We can now manage our products more efficiently with the Nebim Software. Alper Taşçı, General Manager of Hello Baby, an important brand in the babies' and children's wear industry, stated the following regarding their first meeting with the Nebim software: Our first meeting with Nebim software and our collaboration with Nebim Aegean Region Gold Solution Partner Giltaş, date back to 2006. We felt the need for a software that would improve our business processes so that we are able to keep up with the constant growth and change in the babies' and children's wear industry. As a company with a wide variety of products - from socks to bedding, from toys to strollers in babies' and children's wear for ages 0-8 - and a multi-brand structure, we rapidly got a grasp of our business processes with the possibilities Nebim Winner provided us with at that time and we became capable of managing our products efficiently. Since our transition from Nebim Winner to, we can define and manage our business processes more efficiently. Hello Baby runs all its business processes on since the beginning of 2012. Talking about this solution, Hello Baby General Manager Alper Taşçı says, We continue on this journey that we have started with Nebim Winner as one of the first users of the software in Izmir. The most important benefit that provides regarding our business processes is that we can now define our business processes more clearly and implement them more productively. Taşçı adds, One of the most important properties of is that it offers a road map for companies who are on their way to institutionalization, that it is also a user's guide in other words, that it is a solution which prepares a systematical process infrastructure for enterprises. With, we can define the rules that are specific to our enterprise in a very healthy manner. These rules are not violated and the new employees who join our company have the opportunity to learn and implement their jobs rapidly as well as to quickly share the information. He expresses his ideas by saying, One of the most important properties we use on is the 'Product Hierarchy'. Thanks to this property, we grouped our products just like we wanted. Now I can interpret the reports I want with the detail I want based on these groups. This property also prevents the coding mistakes which cause us to make false assessments. Since which product will be entered with which property is preset with the Product Hierarchy, mistakes are annihilated and healthier information has started to form. Another advantage that offers is that we can make different product groups by assigning them as many class codes as we would like. Now thanks to, I can organize the reports according to the properties I want and easily conduct the analyses I would like. We can better control our inventory with. 36 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager interview Justin Alexander Turkey Operation Director, Savaş Mazıcıoğlu: We continue to grow successfully thanks to 's flexible structure. The New York based brand Justin Alexander has been contributing to the bridal gown fashion with a distinct line for 60 years and has received the international Bridal Gown Award in the Best Pattern and Best Design categories. Justin Alexander Turkey Operation Director Savaş Mazıcıoğlu shared with us the work they have conducted with Nebim's ERP solution since 2011 and the benefits provides in domestic and international business processes. Could you tell us about Justin Alexander's company profile and brand portfolio? Justin Alexander is a designer brand born in the U.S.A. in the 1960's. We have been representing Justin Alexander, which is a prominent bridal gown brand in the world, in Turkey since 2007. Justin Alexander, sold in approximately 50 countries - mainly in the U.S.A. and Europe - at 3000 points of sale, is sold at Justin Alexander stores and select retailers in Turkey. The brand, that has been targeting A and A+ target audiences since 2011 in Turkey, has a total of five stores, two stores in Istanbul (Erenköy - Nişantaşı) and in Izmir, Antalya, and Muğla. We aim to increase this number reaching 10 stores by the end of 2015. Could you tell us about the initial process of the collaboration with Nebim? Based on which targets did you select and at what point are you with reference to these targets? We realized that we needed to work with a multi-lingual and multicurrency program due to the fact that our company, established in Turkey, has organic relations with the management and production center abroad. As a result of our research, we found out that Nebim, whose experience in the industry we trust, had developed a new ERP program named V3. Upon analyzing its properties, we were glad to see that there existed a program which greatly met our needs. Thanks to Nebim solution partner Giltaş, we started working with in the middle of 2011 as the pilot company of our own region. We received support from Nebim's powerful staff for the operations of our headquarters and two stores. Towards the end of the same year, our infrastructure was ready upon the completion of our collaborative work with Nebim. Could you tell us about the benefits provides your company with? We experienced many benefits of being a multi-lingual ERP program. With the units we established abroad, we conducted our work very easily in the product supply and ordering phases of our operation in Turkey. The program has a very flexible structure. We could easily track all the processes of the product from its entry to Turkey to its sales to the endcustomer with this flexible structure. Thanks to the easy-to-understand and practical pos screens of the program, the store personnel could very easily adapt to the program. Moreover, thanks to V3 we enabled all the stores to track each other's turnovers and watch their targets. Savaş Mazıcıoğlu Justin Alexander Turkey Operation Director What are your expectations from and your objectives for the near future? At the beginning of the work with, our primary goal was to achieve an swift structure to analyze data that was accurate. We wish henceforward to evaluate new solutions by Nebim and to incorporate them into our existing system. AĞUSTOS 2013 NEBİM HABER 37

interview Karınca Founding Partner, Fus un Eczacıbaşı: We saved time on stock follow-up, warehouse management, and ordering processes with. Füsun Eczacıbaşı Karınca Founding Partner Having preferred ERP with the desire to achieve scale by increasing the number of stores and to see the Karınca company as a widespread brand across Turkey, Füsun Eczacıbaşı, Founding Partner of Karınca, shared with us her opinions on the competition within the industry and the concept of customer satisfaction. Eczacıbaşı, who touched upon their experience with, their future plans, and the objectives they have set, also made various suggestions to business partners on Enterprise Resource Planning (ERP) solutions. Could you briefly inform us on Karınca? Karınca started its business life in 1995 as a company that designs children's rooms. It drew attention as a company that offers different accessories to its customers besides children's rooms. Later, the accessory division that developed in time built its own identity. In the year 2002, the accessories division exited the children's rooms' division and transformed into a business that operates in independent stores. What do the concepts of competition and customer satisfaction mean to you? Since the first day we have perceived customer satisfaction as an element that could not be compromised and we sincerely made a point of this matter as much as possible. As recent surveys indicate, our customers are quite happy with the difference our approach has made. Could you tell us about the initial process of the collaboration with Nebim? Based on which targets did you select? Our collaboration process with Nebim started with our desire to increase the number of Karınca stores and to see Karınca as a brand spread across Turkey and our decision to take action on this matter. Nowadays, we are going through immense changes as an organization, as the management, and in terms of implementation. One of the first decisions of this whole process was to transfer to Nebim. At this point, fast access to the information that the departments require, and accurate analysis of the recorded data matter immensely to us and we think we can meet these requirements with Nebim. You use the ERP software at your company. In which of your business processes is most efficiently used? Currently we benefit efficiently from Nebim for accounting/finance, purchasing, warehouse, and stock management. Soon we will also be using it for e-trade. Would you recommend your business partners the Nebim Enterprise Resource Planning solutions? If you would, could you briefly tell us why? I would like to remind those companies that will be using the Nebim software, to identify their needs in detail before anything else. I suggest that they create reporting models, which are appropriate for them, using the software's modules which they need the most. Our logistics, store, and warehouse shipping personnel reached the point where they can receive quite detailed and beneficial reports upon very meticulous work on the program. This is beneficial for the company in many aspects. We save a lot of time on the inter-store stock organization, warehouse management, and ordering phases. 38 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager interview Sassofono CEO, Nevzat Fırat: With our competitiveness in the market increased in proportion with the increase of our productivity. Nevzat Fırat Sassofono CEO Nevzat Fırat, CEO of Sassofono, which is a famous brand in the luxury brand segment and one that prepares its original collections with its chic and elegant design style while following world trends, evaluated their domestic and international operations and their collaboration with Nebim. Fırat touched upon their plans to go international with the Sassofono brand, the change in their infrastructure, Nebim's support throughout this period, and also the benefits of. Will you please tell us about your company profile and its brand portfolio? Our brand is a well-known name in the luxury brand category, with its stylish, eye-catching and elegant style, and we design our own original collections by following global trends. Our most important principles have always been absolute quality and customer satisfaction. You have opened retail Sassofono brand stores. This is an important starting point regarding organized retail. Will you please give us some information about your national and international targets? The retail market in Turkey and the world is getting bigger every day. We would like to participate in this growth. Eastern Europe, Middle East and Western Europe countries are our targets for growth, both with our own stores and franchising operations. And then, we are planning to use the right design and the right timing for establishing our brand further in Turkey. Can you tell us about the initiation stage of your partnership with Nebim? Which objectives were crucial for you when you preferred and where are you now in terms of these targets? When we accelerated our plans to increase our firm's international operations, we started our partnership with the leading software developing company, Nebim, in order to improve and upgrade our data systems. We started to implement the ERP software system, which we thought matched our vision of international expansion. We noted that with the production plans are realized more accurately, and the whole system can be monitored in real time. Because of these capabilities, we were able to make faster and better decisions in our production processes. We now have practical and strong work processes. The productivity and the profitability of our company increased with the solution and competitiveness has also increased proportionally as well. Can you please evaluate the implementation and adaptation processes of? The project started in December 2011, and went live in an incredibly short time on January 1, 2012. This is the result of the excellent teamwork achieved by both Moda Tekstil and the Nebim teams of experts. The Nebim team's solution-oriented approach, and their instant availability upon request, especially by Turkuaz, the Nebim Gold Solution Partner who introduced us to Nebim and assisted us when needed, made this difficult implementation period easier. What are your expectations and objectives about Nebim for the future? To implement the changes and improvements in the ERP software program; this will quickly fulfill our requirements for our growing business volume. AĞUSTOS 2013 NEBİM HABER 39

interview Sunglass Hut Turkey Retail Manager, Seda Bur: We attained a more flexible structure with. restructuring their product in line with the changing needs of today's retail and accounting fields. You are implementing the ERP software at your company. Could you tell us about the trainings and support services you receive for the efficient use of? In many areas, has a structure that is faster, more flexible, and contains more detailed information. We can follow all our sales and stock online. During the project, we were offered solutions which were convenient for our company structure and which responded to our needs. We are satisfied to be able to work with Nebim's experienced support team throughout our business process. Our trainings continue non-stop either on site or via remote connection. We experience no issues in the flow of information thanks to their cooperative approach. Seda Bur, Retail Manager of Sunglass Hut, which is an important sunglass retail chain operating globally and in Turkey, evaluated the company's operations, the collaboration and implementation process they held with Nebim, the novelties that came with, and their customer satisfaction work. Could you tell us about Sunglass Hut's field of operation, company past, and operations? Sunglass Hut is an international sunglass retail chain. It is a part of the Italian Luxottica Group. The Luxottica Group operates the wholesale and distribution of the brands that have become a part of its organization by way of association and partnership, in 130 countries across the world. Moreover, it serves in the retail industry with over 7000 stores worldwide. Could you tell us about your operations abroad? The Sunglass Hut brand has over 2500 stores and over 9000 employees in 20 countries including the U.S.A., Canada, the U.K., Australia, Hong Kong, South Africa, Middle East, India, Brazil, and Mexico. In line with its continuing growth strategy, the company started opening its stores in Turkey in 2012 while increasing the number of its stores in the U.S.A. How did your paths cross with Nebim? Could you tell us your reasons for preferring Nebim? The facts that Nebim is preferred by many important companies in the retail industry and their high satisfaction rates were vital for us. Also, we think we are working with a business partner that can meet our needs in the long term for the reason that they constantly keep What does the concept of customer satisfaction mean to you? What do the solutions offered by Nebim contribute to your company in terms of customer satisfaction measurements? Customer satisfaction is one of our primary goals. We can make quick decisions to earn our customers' loyalty and to be close to them with Nebim's CRM module. What are your expectations and objectives about Nebim for the near future? We aim to grow within the Turkish market. We believe that our greatest supporter towards our objectives will be Nebim in this period of growth. Numbers of our current employees and customers will reach significant figures with the increase in the number of our stores. We believe we will manage this operation productively together with Nebim. 40 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager interview Süvari CEO, Fatih Coşkun: We converged with our domestic and international partners through the platform. Süvari is another important brand of the garment and textile industry that chose for all of its business processes from manufacturing to customer service. Fatih Coskun, Board Member and General Manager of Süvari, shared the commercial processes of Süvari brand and the ERP contribution. He talked about the important elements of an ERP project and their future plans. Can you introduce the Süvari brand and tell us about its product portfolio? The Süvari product portfolio can be classified as 70% classic and 30% casual clothing styles. We have suits, dress shirts, ties, shoes and belts in our classical collection. For our casual collection, we offer pants (jeans and khakis), shirts, polo shirts, mercerized cotton t-shirts, shoes and belts. Who wears Süvari products? Who are Süvari customers? We can describe our customer profile as male, 25 years or older, C/C+/B1 (earning income between 750-3.500 TL a month), working and looking for comfort in their business environment. Public servants, new graduates, people who are just starting their careers, shop owners, bank personnel, retired people and managers make up our customer portfolio. You started using the ERP application in June 2012. What contribution did have on your business flow? The ERP project work started in December with issuing of inventory cards and was completed when we went live at the beginning of June. We experienced noticeable improvements in almost all of our processes. In the supply chain process, we established a structure that is integrated with our logistics company and that can monitor all processes from manufacturing to customers. Our stocks are replenished daily through the allocation generated by the established minimum stock levels for the stores and based on the distribution scenarios. Many process improvements similar to this one were achieved through this project. AĞUSTOS 2013 NEBİM HABER 41

interview What is the role of the ERP application in Süvari? With the support of technology we are trying to highlight the concept of differentiation, which enables one to exist in this sector, and we strive to have all our processes function fully integrated. Therefore we can say that we need the ERP application for all of our processes. We use the ERP software in all of our processes such as manufacturing, procurement, delivery, sales, customer relations, finance and accounting, fixed assets, payroll and human resources. Nebim V3 ERP solutions also fulfill our need for reporting and business intelligence. What was the role of the key users in the ERP project? Active participation and support from all departments and most importantly a positive attitude is crucial for the success of this project and other similar projects. Therefore, we held meetings with all the departments about the benefits this ERP project will bring to our company. We also established a project management team consisting of department managers in order to ensure the coordination of the whole team throughout the project. The correction of processes that are built inaccurately and reflected as such in the ERP application can cause loss of motivation, which can delay the going live date. In order to prevent such situations it is crucial that the departmental processes are analyzed and reflected correctly, and the people who can achieve this are the key users. For the project, the key users were selected from people who are experts in their areas and who can accurately convey the business processes. The key users also play an important role in training the end users. Additionally, each key user can intervene in issues that the end users are experiencing in their own With the support of technology we are trying to highlight the concept of differentiation, which enables one to exist in this sector, and we strive to have all our processes function fully integrated. Therefore we can say that we need the ERP application for all of our processes. departments, and therefore lighten the workload of the IT department. How do you assess the integration between ERP and your logistics company? We have been using an external logistics company for the last two years. Our integration has been going on since our Nebim Winner days, which preceded the implementation. A SQL based integration platform has been created between Nebim Winner and the software application of the logistics company. With, the integration is achieved through FTP. An integrated platform is achieved in many areas such as receiving, shipments to stores, dealer sales and transfers among warehouses. Most importantly, with, we started using the ASN process which enables advanced notification of shipments and the integration platform is functioning here as well. How do you utilize in your procurement functions? For our procurement functions we are using the Supply and Manufacturing module which is integrated with. Purchase orders are created in the Supply and Manufacturing module and they are transmitted to the systems of the logistics company through the integrated structure. Then the logistics company does the product receiving based on these orders. Then order and remainder reports can be run in different formats through. Would you recommend ERP solutions to your business partners? We make our domestic and international business partners use ERP software. There are significant advantages when the central office and its business partners use the same software. We use the same ERP software at our business partners as our central offices for many different reasons, such as the ability to use the same inventory and customer cards, the ability to apply the same allocation methods and the ability to centrally manage the price lists and promotions. This way we also avoid high costs associated with integration of different software applications. Fatih Coşkun Süvari CEO 42 NEBİM HABER AĞUSTOS 2013

Prepared by: Reyhan Mörekli Marketing Communications Manager interview Yelss Bijouterie Accessories and Textile Products CEO, Ali Tamer Birlik: We got a good grasp of all kinds of information with. Ali Tamer Birlik, CEO of Yelss, which is among the important brands of Turkey in the Bijouterie Accessories and Textile Products area, talked about the Nebim collaboration period which started off with Nebim Winner and is continuing with Nebim V3 ERP and the benefits they obtained at their company. From Original Designs to the Yelss Brand Yelss set off to become a big brand in 2008 with faith by expanding its design, organization, and production volume. Yelss Accessories that progressed with firm steps in the industry, reached 8 stores and close to 60 points of sale in popular shopping centers and streets in a short period of time. It attracted great attention from the visitors with its original décor, colorful collection, and amiable personnel and with each day, improved itself further on these aspects. At Yelss, an average of 100 different kinds of products is displayed in stores and corners in a short period like five days following the design phase. Yelss that ships new products and RPT three times a week to its stores, offers its customers new products at every visit to the store. Yelss increased the quantity of its wholesale and retail customers significantly by also attracting the attention of foreign companies with its speed in design, distribution, and visuals. In addition to the staff within its structure, Yelss provides a source of income for over 40 staff heads and their subordinates as well as over 200 housewives with its rich product range. During these times when the industry works completely focused on the Far East, Yelss designs and manufactures so many kinds of products within its own organization while expanding its product range each day. At Yelss, it is possible to find all kinds of designs from necklaces to earrings, from bags to Ali Tamer Birlik Yelss Bijouterie Accessories and Textile Products CEO purses, from hats to shawls, from belts to mirrors, and watches under the title of women's accessories. Yelss manufactured and sold close to 500,000 products in 2011. In 2012, it aimed to manufacture and sell one million products. Having overachieved this target within the first six months, Yelss plans to increase the number of its domestic stores to 20 and open five stores abroad. Yelss also has operations abroad; Iran, France, U.S.A. as well as Kuwait and Holland, where meetings are ongoing, are included in these plans. Shopping Center Difference As the shopping volume increase at shopping centers on the weekends, Yelss draws a lot of attention from visitors from abroad at festivals and on special days. This attention is not only limited to retail shopping but redounds to Yelss as international dealership and franchise requests. Yelss stores are located on the popular streets where there are great shopping traffic and crowds. Meeting Nebim Yelss stores started using Nebim Winner in 2008 and in March 2012. Yelss management underlines that they got a good grasp of all kinds of information and planning that the business requires on especially the tracking of consignment dealers, from product allocation to the control over the retail stores' operations. The company currently uses. Each Yelss store has a responsible person. During the transition to live implementation, training programs on Nebim products were organized with teams consisting of project managers from Nebim headquarters and Nebim Sakarya Region Silver Solution Partner Delta Computer. AĞUSTOS 2013 NEBİM HABER 43

The number of leading organizations that discover real productivity with ERP increases more and more. The comprehensive ERP, able to adapt rapidly to developing visions, is the key to productivity thanks to its speed and practicality. ERP will put you over the top from purchasing to production, from planning and budgeting to sales, and from finance management to store management with its applications that function in an integrated manner. THE ROAD TO LEADERSHIP GOES THROUGH PRODUCTIVITY MORE COMPREHENSIVE MORE EXPEDITIOUS MORE FLEXIBLE MORE PRACTICAL For more information:

Thanks to, we are running all our business processes much more efficiently and increasing our productivity. Ümit Zaim DERİMOD CEO www.nebim.com.tr

Opakoptik Opak Optik Sanayi ve Ticaret A.Ş. 62 Leaders prefer ERP. Companies that are leaders in their industries know very well that achieving the best comes through being open to novelties, not compromising quality and productivity, and making the best choices. In our country, the leading companies of their industries prefer ERP software. continues to constitute a building block for leadership in all processes from planning to purchasing, from production to shipment, from finance management to store management with its integrated, comprehensive, fast and productive set-up. For more information; http://www.nebim.com.tr/basari_hikayeleri http://www.nebim.com.tr/nebimv3