Program in Sport Management First Edition - 2014

Program in Sport Management First Edition - 2014

introduction CIES in the UAE Course objective Paris-Sorbonne University Abu Dhabi (PSUAD), in association with the Abu Dhabi Sports Council (ADSC), the International Centre for Sport Studies (CIES) and with the support of FIFA, is proud to offer this Programme in Sport Management to those interested in the United Arab Emirates and the surrounding region (in particular Gulf Cooperation Council countries). Paris-Sorbonne University Abu Dhabi was established in May 2006, under the patronage of HH Sheikh Mohammed bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi and deputy supreme commander of the armed forces, the Abu Dhabi Education Council (ADEC) and Paris-Sorbonne University. Paris-Sorbonne Abu Dhabi is an Emirati university, that benefits from the 760 years of experience of the prestigious Sorbonne, with a state-of-the-art campus located on Al Reem Island combining comfort with the efficiency of new technologies. The method, the education, the degrees however are French, issued by the University of Paris- Sorbonne in the field of Humanities, by the University of Paris-Descartes for Law, Management and Economics and by Pierre and Marie Curie University in Science. Paris-Sorbonne University Abu Dhabi offers world-class degrees, both in undergraduate and postgraduate programmes, following the European Credit Transfer System (ECTS) and also accredited by the UAE Ministry of Higher Education and Research. Paris-Sorbonne University Abu Dhabi is devoted to Abu Dhabi s vision of creating a cultural and scientific hub, and is an agent to realize this 2030 vision by delivering the future Emirati and international workforce and contributing to support the UAE s economic diversification. Éric Fouache Vice Chancellor PSUAD It is a great honour and an immense pleasure for CIES to launch its first FIFA/CIES Programme in Sport Management in the UAE in cooperation with the Paris-Sorbonne University Abu Dhabi and the Abu Dhabi Sports Council. For more than fifteen years CIES, which benefits from the financial support of FIFA, has developed a great number of projects with the purpose of achieving a better understanding of the multiple facets of sport and of football in particular. This is why our organisation has carried out extensive research in the fields of law, economics, geography, history and sociology. It has also created an International Master in Management, Law and Humanities of Sport (the FIFA Master) in which more than 380 students from more than 90 countries have already participated. CIES is also the trustee of the famous João Havelange Research Scholarship. Finally, since 2004, CIES has been developing and managing an International University Network which comprises to date 15 members in Argentina, Brazil, Chile, Costa Rica, Egypt, Lebanon, Palestine, Peru, Senegal, South Africa, Spain, Trinidad & Tobago, Turkey, and Venezuela. In the UAE, PSUAD is the dynamic and enthusiastic partner of this project. At the time where sport has become one of the key actors of society, it is vital to continue our efforts so that it can retain its power of attraction and its dignity. Remarkable sporting achievements and their economic implications must preserve unwavering ethics. The FIFA/ CIES Programme in Sport Management helps to meet this objective. Our presence in the UAE demonstrates our will to offer the future sports administrators of this country - and its neighbours - practical tools in such varied fields as communication, law, finance, general management, event management, marketing and sponsoring. The important thing is that these instruments are adapted to local realities in order to optimise their efficiency. It is the role of PSUAD to ensure that this is the case with the aim to form and support the future sport management generation in the UAE. Bertrand Reeb CIES President Jérôme Valcke FIFA Secretary General Today s global sports industry is worth between $ 480 - $ 620 billion including media rights, sponsorships, infrastructure constructions, sporting goods, licensed products and live events. The global sports industry is growing much faster than national gross product rates (GDP) around the world. Particularly, this growth is more significant in countries which have not been traditionally associated to sports or sports events. And the UAE is among them. The primary objective of this course is to provide an advanced skill based short learning programme that focuses on selected areas within the management of sport. In so doing the course aims to offer students important tools they can use to enhance the manner in which they manage their federation, their association or their club in accordance with the realities of the United Arab Emirates. Admission requirements Candidates must be in possession of a high school education qualification and show a keen interest and active involvement in sport. Admission is furthermore dependant on selection by the committee of the course. Candidates must attend a compulsory admission interview with an academic representative of the University and a representative of the FIFA/CIES International University Network. There is no age limit. Since classes are in English, applicants must possess a good command of this language. PSUAD shall reserve the right to request/require any candidate to pass a TOEFL (or similar examination) to confirm the same. Accepted language certificates are the following (one of them): TOEFL IBT with a minimum score of 80 out of 120, TOEFL ITP Level with minimum score of 543 points (equivalent to the B2 level in the CERC), or IELTS academic version with a minimum score of 6,5. Maximum number of students: 30 Target audience The programme is primarily aimed at persons that operate within one or more of the following settings: National and regional football federations Other sports federations Sport clubs National Olympic Committees Governmental agencies Industries related to sport Course format The programme includes the following modules: Sport Management Sport Law Sport Communication Financial Management Sport Event Management Sport Sponsorship and Marketing Each module will comprise approximately 24 hours of teaching and additional learning activities such as case studies, seminars, event experience, international guests, to be completed over one academic year, exclusive of a formal assessment/s. The mode of delivery for 2014/2015 will be by way of a block release system where students are required to attend classes at PSUAD for a period of one week at six different times in 2014/2015.

Facilitators Sport Management (Module 1) Prof. Dr. Nathalie Prime Position: Professor, HDR (French Qualification for Ph.D. Supervision) Chair of the European Department of Marketing (EDM) ESCP Europe - Paris Campus - Marketing Department Speciality: International Marketing and Cross-Cultural Management Sport Communication (Module 2) Ms France Renucci Position: Associate Professor at the University Paris- Sorbonne Speciality: Technics and Language of Medias Sport Event Management (Module 3) TBC ATTENDANCE AND Examinations Attendance of the 6 block weeks is compulsory and students must obtain a class attendance mark of not less than 75% for each module. This stipulation is over and above the other academic requirements for the successful completion of each module Assessment of knowledge for the different modules Presentation of a group project SCHEDULE/ACADEMIC YEAR 2014-2015 Beginning on the 23, 24 and 25 of September 2014 (Around 18 hours during three days): -Presentation of the campus, facilities -Project and methodology -Program explanation 6 modules for all the academic year -Three per semester -One module per month -One week per module (evening classes) Semesters -Semester 1: October, November, December -Semester 2: February, March, April Exams: beginning of June 2015 (TBC) Final schedule to be confirmed Course Location: PSUAD Campus, Al Reem Island - Abu Dhabi Modules descriptions Sport Management (Module 1) This module focuses on acquiring strategic management/ management tools that are associated with the core functions of management, namely planning, organising, directing and control. The module content will demonstrate how these management concepts are applied in both an amateur (mission driven) and professional (profit driven) sport setting. Sport Communication (Module 2) Communication has become one of the essential stakes of the 21st century. As a result this module provides an overview of questions related to efficient communication with different partners in the world of sports. It also highlights the importance of giving a coherent identity and image to the sports entity in order to improve its communication. Sport Event Management (Module 3) The objective of this module is to give students a better understanding of various aspects relating to the organisation of national and international sports events. Sport Law (Module 4) The objective of this module is to provide participants with basic legal knowledge for use by sport directors within the UAE. The essential principles of contract law, the different kinds of contracts used in the field of sport, contractual and delictual liability, applicable labour laws and the resolution of conflict and legislation pertaining to the field of sport are to be covered. Financial Management (Module 5) Education in finance offers an approach to understanding the financial realities of regional sports entities. It provides tools intended to improve the students financial management skills. Sport Marketing & Sponsorship (Module 6) The marketing module enables students to become familiar with the commercial realities of modern sport, particularly within the UAE and its neighbouring countries. Students are presented with a pragmatic approach of marketing sports entities and events. A key component of this module is to provide students with an understanding of the methods used to create and promote the brand of a sports entity for marketing purposes. Sport organisations are to a large extent dependant on support from commercial entities. This module will, amongst others, explain the reasons why business organisations invest in sport, how one should go about obtaining sponsorship, inclusive of the development of successful sponsorship proposals, and how to control and service the sponsorship agreement to the satisfaction of the parties concerned. For all the modules, international and national case studies will be addressed by sport experts coming from the worldwide sport industry. Sport Law (Module 4) Dr. Lucie W. Valloni Position: Lecturer at the University of Zurich Speciality: Sport Law Financial Management (Module 5) Ms Colette Depeyre Position: Associate Professor at the Université Paris- Dauphine & Member of the Lab research unit of Dauphine Recherches en Management (DRM) - UMR CNRS 7088D Speciality: Research in Management Sport Marketing and Sponsorship (Module 6) Dr. Davide Guardamagna Position: Lawyer and teacher at LUIC, University of Castellanza (Milan) Speciality: Marketing Management, Sports Law and Sponsorship Expert PSUAD Programme Manager Mr Alexandre Blaise Head of Sports Department PSUAD Programme Coordinator Mr Thomas du Moulin Coordinator of Sports Department Abu Dhabi Sports Council Programme Director Mr Alfonso De Stefano Project Manager CIES Coordinator in the UAE It will be communicated soon by CIES

AcCreditation PSUAD is a public higher education institution, which operates under all legislative and quality assurance requirements by the Abu Dhabi Education Council (ADEC). Upon successful completion of the FIFA/CIES Programme in Sport Management, graduates will be awarded a certificate signed by Paris-Sorbonne and CIES, and a diploma signed by Paris- Sorbonne. Rules and general information Closing date for Applications 29 of May 2014 Course fee (Academic year: 2014-2015) 30,000 Dhs for Tuition fees 2,000 Dhs of Admin. Fees Total Cost (including Admin. Fees) 32,000 Dhs Fees include comprehensive CIES manuals for each module, PSUAD class hand-outs, international, national and local guest speakers by FIFA\CIES, event experience, official visits, use of all the PSUAD facilities such as library, sports hall, internet access, graduation function by CIES/PSUAD. For terms and conditions of payment, please contact directly the Finance office. Scholarships PSUAD offers no bursaries for this qualification. A limited number of part scholarships, provided by the ADSC, are however available. To apply and selection procedure The online application is compulsory. You are kindly invited to visit the apply online webpage, to fill the form and upload your documents. The committee will contact applicants for personal interviews taking place at PSUAD on 10 and 11 June 2014 after the closing date for applications (29 of May). The candidates will be informed of the decisions of the committee two weeks after the interview. The decision of the committee is final. www.sorbonne.ae Accommodation Students who require accommodation may want to consider the Student residence at Place de la Sorbonne, made up of two separate buildings, one each for male and female residents. Registration process: Admission to the University. Residence is exclusively reserved for PSUAD Students. Pay 1,000 Dhs to the Finance Department as a security deposit (refundable at the end of your stay if no damages occurred). Read and sign the residence rules and regulations. Housing Fees: 12,500 Dhs per semester for example, a weekly housing fee can be calculated. Rooms are individual and are distributed on several floors. Kitchens, TV rooms, computer rooms, laundry, ironing and prayers rooms are available in both residence buildings. Room cleaning services are provided once a week for individual space and daily for common space, such as kitchens, lounge, etc. Contact us Paris-Sorbonne University Abu Dhabi PO Box: 38044, Abu Dhabi, UAE Tel: +971 (0)2 65 69 555/ 666 Fax: +971 (0)2 65 69 656 Sports Department: sports@psuad.ac.ae +971 (0)2 65 69 172 Finance Department: Emilia.bingcang@psuad.ac.ae +971 (0)2 65 69 404 Admission Department: +971 (0)2 65 69 302/303/304/305 admissions@psuad.ac.ae Iakavos Vazaios Greece Universidad Católica Argentina, Class 2013 The Programme was excellent. What made the difference? The people I had the opportunity to meet during classes. Without a shadow of a doubt, the Programme taught me a lot and was very useful. The teachers are top-level experts who succeeded in sharing their knowledge and experience with talent. I recommend the Programme because it offers comprehensive training which covers not only professional and sporting fields, but also human aspects. Luis Gómez Peru - Universidad San Martín de Porres, Class 2013 The Programme offers an excellent opportunity to start working in the world of sport. ( ). The strong points are the practical case studies and the hands-on experience of sport offered by lecturers and guest speakers. Costa Bellos South Africa - Nelson Mandela Metropolitan University, Class 2012 There was no question in my mind that FIFA/CIES and NMMU would deliver an exceptional course. And I must say that I was not disappointed. ( ).The course has definitely broadened my understanding of sports management ( ) in order to become a better administrator and create a better environment for my colleagues wherever I may be employed. Ramy Ali Hassan Egypt - Cairo University, Class 2012 This comprehensive Programme provides an excellent balance between theory and work based on experiential learning. It prepared me to work in the field of management as it applies to the sport and fitness environment. It also enables any sports professionals to fast track their career development path. Finally, the Programme gave me the confidence and credentials I needed to secure and advance in my current position. Definitely worth the investment! Francisco Maciel Argentina - Universidad Católica Argentina, Class 2012 The Programme allowed me to gain new knowledge and to apply it to football. In this sport, we have an essential need for professional and well-trained managers capable of bringing significant change in the way clubs are run. ( ). The Programme is organised and taught by top specialists. Real luxury! Annette Knott Trinidad and Tobago - The University of the West Indies, Class 2011 I would definitely recommend the FIFA/CIES Programme, especially to practising sport administrators. ( ). It is vital that the people who administer sport and who directly impact the way a sport is run also upgrade their skills. The Programme bridges this gap from volunteer administrator to professional administrator. Karim Fathi Egypt - Cairo University, Class 2011 The FIFA/CIES Sport Management Programme provides a thorough grounding in sporting education. Instructors possess a valuable combination of academic facts, practical know-how and a local/international perspective in sports. CIES graduates are well prepared to drive necessary changes in the fast paced and evolving sporting environment. Solomon Mudege Zimbabwe - Nelson Mandela Metropolitan University, Class 2007 I would definitely recommend the FIFA/CIES Certificate in Sport Management and any of the CIES-initiated academic programmes. The FIFA/CIES Certificate in Sport Management is a unique course which promotes good management principles while recognising the distinctive environment within the nation in which the course is offered.

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