Norvax University Online Training: Using Technology & Innovations to Become a Top Producer
Welcome Norvax U Online Members Mario Roker Experienced Agent & Top Producer Judy Hoberman Insurance Sales Trainer Sarah McMillin Health Insurance Technology Expert Alex Feldman Health Insurance Technology Expert 2
Norvax University Online Training Why Technology?
A: Web Conferencing! Mario Roker Q: Why Technology? 70% Percent of Individual/Family Health Insurance is purchased online... With web conferencing you can interview 5,10 or 15 prospects a day... As many as you would like to! With the use of this Technology you can greatly increase your sales. 4
A: Internet Leads! Mario Roker Q: Why Technology? The Psychology of the Internet Lead: "know when to hold'em... know when to fold'em... know when to walk away... know when to run" 1. Shared InternetLeads Cost less Takes more time 2. Live Transfer Leads Cost More Takes less time What is your time worth? 5
Q: Why Technology? A: Credibility! Mario Roker Prospects are all afraid of beingsold... Prospects love to make their own decisions with a just a Little Help 1. Establish credibility instantly Translation: You are there to assist them in making a important decision 2. Establish Value as Broker Translation: Quench their thirst to shop around 3. Close the Deal...NOW! The decision to buy is nothing more than a logical conclusion, after reviewing the facts. It is their decision!! 6
Top 3 Tools Every Agent Must Have To Grow Post Reform Rf 1) Quote Engine Sarah McMillin Health Insurance Technology Expert Alex Feldman Health Insurance Technology Expert 2) Auto-Responder & Drip Email Marketing 3) Website & SEO 7
Tool #1: Quote Engine Are you still jumping around from website to website to run health insurance quotes? Sarah McMillin If you got by before health reform without a quote engine, you definitely need one now. Agents need to streamline every step of their sales process to be successful post reform. 8
Tool #1: Quote Engine Sarah McMillin Online Quote Engines Allow Agents To: Quote Faster Quote Multiple Carriers at Once Compare Plans Side by Side to Find the Best Pricing Feature Instant Quoting & Apply Online on Your Websites 9
Tool #1: Quote Engine Sarah McMillin Client Expectations & Technology Trends Attention spans are low and we ve become an Instant t Go Go Go Society Some clients expect fast results and if you can t offer this, trust me, your competition will Online shoppers look at websites and make quick judgments 10
Instant Go Go Go Society Sarah McMillin Apple consistently has lines of customers who want to be the FIRST to get a new product. Starbucks is taking over the instant coffee world they know it s big and growing. Soap.com knows people are busy. You can now buy everything from toothpaste to toilet paper from your computer. 11
Tool #1: Quote Engine Sarah McMillin Is Your Quote Engine Working for You and Your Instant Clients? Doyoushowcase your quote engine on your website? Can you package products together with your quote engine? Can you quote ancillary products with your quote engine? Can you quote senior products with your quote engine? Can you apply online? 12
Tool #2: Auto Responders & Di Drip Marketing Alex Feldman How many minutes on average does it take you to send an email to a customer? Are you awake and responding to emails at 3 AM? If a client or prospect contacts you when you are busy, how long does it take you to get back to them? If they fill out a form on your website, how long until they hear something from you? 13
Tool #2: Auto Responders & Di Drip Marketing How would your clients rate your customer service? Alex Feldman Inquiries made on website are like knocks on your door! How often do you check in with current customers? Are your customers passing along referrals? 14
Tool #2: Auto Responders & Di Drip Marketing Alex Feldman These tools are powerful when used correctly! Sample Auto Responder Scripts Sample Drip Marketing Schedule 15
Tool #3: Websites & SEO Sarah McMillin How Does Your Site Stack Up? Is it visually appealing? Is it converting visitors into leads? Is it being found on the search engines? 16
Tool #3: Websites & SEO 17
Tool #3: Websites & SEO Is Your Site Visually Appealing & Safe? Sarah McMillin Do you feature photos of clients? Over 65, under 65, families, students, diverse in age & race Do you have a privacy policy or security logo? TRUSTe, VeriSign, BBB Do you feature carrier logos? Are you marketing your social networking sites? 18
Tool #3: Websites & SEO Where are You Falling in Search Results? Are your Competitors Stealing your Business? Sarah McMillin 19
Tool #3: Websites & SEO Where are You Falling in Search Results? Sarah McMillin Generate your own internet leads! Get found by consumers searching for keywords in your area. Be more visible on review sites & community forums Save money on marketing costs by branding yourself 20
Top 3 Tools Every Agent Must Have To Grow Post Reform Rf 1) Quote Engine Sarah McMillin Health Insurance Technology Expert Alex Feldman Health Insurance Technology Expert 2) Auto-Responder & Drip Email Marketing 3) Website & SEO 21
Things To Think About Judy Hoberman Technology in the Insurance Industry is more important now than ever: Changing product demography Producers Expertise Access to information Real time responsiveness 22
Next Week Senior Sales Selling to the Senior Market Jay McLaughlin Judy Hoberman Learn the keys to success to the Senior Market How to get started The education process The approach talk How to become a trusted senior advisor April 14 th noon Central Don t forget to register 23
Norvax University Online Training: Using Technology & Innovations to Become a Top Producer