WELCOME TO DISCOVER THE TRAILBLAZER IN THE MODERN HOTEL BUSINESS. Motel One represents a trendsetting hotel concept at an attractive price point. The success of the Motel One chain is based on the principle Great Design for Little Money, targeting first-class city centre locations. High standards of service, high-quality materials and good design are recurring elements at all Motel One hotels. After many years of successful growth in Germany, the main strategy is now geared towards consistent expansion throughout Europe. With prices starting at 59, this concept demonstrates that modern design does not need to be expensive neither for the guest nor for the investor.
FROM A TOUCH OF LUXURY IS OUR STANDARD The MOTEL ONE room concept is based on unified design, functionality and comfort throughout the portfolio. Each guest room features a comfortable double bed, flat-screen TV, air conditioning and en suite bathroom. Furthermore, MOTEL ONE offers its guests a variety of attractions that are often only found in much more expensive hotels. HIGH QUALITY MATERIALS: Loewe flat screen TV Artemide lamps Dornbracht sink taps Monsoon shower head White and dark granite
ONE LOUNGE The ONE LOUNGE concept is a feature unique to MOTEL ONE. Spacious and individual, it serves as a lobby, living room, bar, and breakfast area. Each lounge has its own theme, inspired by the host city or the hotel s surroundings and implemented with attractive design elements. A further amenity found in most MOTEL ONE hotels is the outdoor lounge that creates a refreshing open-air feeling during the warmer months. A DEDICATED SPACE FOR LIVING THAT PLACES MOTEL ONE IN A CLASS OF ITS OWN.
ONE LOUNGE The ONE LOUNGE concept is a feature unique to MOTEL ONE. Spacious and individual, it serves as a lobby, living room, bar, and breakfast area. Each lounge has its own theme, inspired by the host city or the hotel s surroundings and implemented with attractive design elements. A further amenity found in most MOTEL ONE hotels is the outdoor lounge that creates a refreshing open-air feeling during the warmer months. A DEDICATED SPACE FOR LIVING THAT PLACES MOTEL ONE IN A CLASS OF ITS OWN.
GROWTH STORY MOTEL ONE s success story started with the opening of the first property in Offenbach, near Frankfurt. Since then, MOTEL ONE has steadily developed and refined its concept and its popularity has grown apace: in 2005 the group already comprised a total of more than 1,000 rooms. Small wonder that the fast, continuous growth also attracted investors. In 2007, Morgan Stanley acquired 35 % of the business in its Real Estate Special Situation Fund III. 2011 has become an important year for the group: the biggest MOTEL ONE yet, with more than 500 rooms MOTEL ONE BERLIN-HAUPTBAHNHOF opened to guests in the German capital. As well, the first MOTEL ONE outside Germany was inaugurated in Salzburg, Austria. After such an auspicious beginning, the sails are definitely set for a Europe-wide expansion. number of rooms 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 number of rooms number of hotels 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 74 370 475 851 851 1,102 1,573 2,794 3,114 4,458 6,118 8,160 9,100 11,000 14,000 1 5 6 9 9 10 13 19 21 26 31 38 42 49 60 70 60 50 40 30 20 10 0 number of hotels CURRENT LOCATIONS STATUS 2014: GROWTH TO MORE THAN 60 HOTELS WITH OVER 14,000 ROOMS IN EUROPE STATUS END 2012: 42 hotels / 9,200 rooms in Germany, Austria and United Kingdom EXPECTED STATUS END 2013: 49 hotels/ 11.000 rooms in Europe
QUICK CHECK LOCATION MOTEL ONE EUROPE MACRO-LOCATION: IN GERMANY: Major cities with more than 500,000 overnights Preferably 7-day cities with weekend-demand IN EUROPE: Capitals and metropolises (multiple Motel One locations possible) MICRO-LOCATION: City centre, urbanity Good visibility Excellent accessibility (public transport) Good reputation of location Tourist attractions The next major goal we are pursuing is international expansion throughout Europe focusing on capital cities and major metropolitan areas. Our dedicated Munich- and London-based development team is already systematically tracking down suitable sites. As they do so, they receive strong support from our technical team, architects and façade specialists, as well as our own furnishing and interior design team. QUICK CHECK PROPERTY PROPERTY: New construction Conversion of existing building, e.g. office buildings Mixed-use development SPACE REQUIREMENTS: Gross external area (GEA): 27-30 sqm per room Net internal area (NEA): 16 sqm per room Starting from 70 to more than 500 rooms Motel One specifications available on request FORM OF CONTRACT: Purchase Rental / Lease agreement: long term institutional contracts Joint ventures The focus is on the following countries: AUSTRIA BELGIUM CZECH REPUBLIC FRANCE HUNGARY ITALY NETHERLANDS POLAND PORTUGAL SPAIN SCANDINAVIA SWITZERLAND TURKEY UNITED KINGDOM MUNICH BERLIN VIENNA EDINBURGH BRUSSELS PARIS LONDON ROME WARSAW MADRID
MOTEL ONE SUCCESS MOTEL ONE GMBH FINANCIAL SUMMARY THE SUCCESS OF MOTEL ONE IS BASED ON THREE KEY ELEMENTS: Excellent location Affordable prices High-quality design and service These are ensured by a seasoned management team that has a unique new and exciting approach to the budget hotel business. Our clearly defined business strategy and our systematically applied concept, combined with incisive decision-making ability, is appreciated by both development partners and investors. They have made MOTEL ONE a dynamic company experiencing robust growth. Numerous awards substantiate this extraordinary success story. KEY PERFORMANCE METRICS Number of hotels Owned hotels Rented hotels 2007 19 15 4 2008 21 16 5 2009 26 17 9 2010 31 17 14 2011 Occupancy 57,4 % 71,1 % 69,2 % 70,9 % 70,0 % Turnover 21.845 42.581 55.596 90.905 134.763 EBITDAR 11.691 24.333 30.936 50.825 76.196 EBITDA 8.360 16.047 20.633 34.180 44.210 EBT 1.461 5.306 7.034 18.750 23.365 38 20 18 OUR AWARDS: 2012: Best Budget Hotel in Germany awarded by German Institute for Service Quality for the second time 2011: Most Wanted Investment Partner awarded by Treugast Solutions Group for the third time German Service Prize in the Tourism category, awarded by German Institute for Service Quality 2009: Hotelier of the Year : most important hospitality award in Germany since 2008: Triple AAA Investment Ranking awarded by Treugast Solutions Group PARTNER WITH US IN ESTABLISHING A NEW EUROPEAN HOTEL BRAND! BALANCE SHEET Motel One GmbH Consolidated 2007 2008 2009 2010 2011 Fixed Assets includes hotels in ownership at cost 159.928 177.541 185.207 220.426 267.519 Cash 15.017 6.975 38.272 34.891 36.661 Other Current Assets 23.747 27.371 7.146 6.677 5.940 Liabilities due to banks 72.477 78.982 89.648 102.119 127.781 Other Liabilities 8.408 12.146 16.133 24.055 31.781 Equity 117.807 120.759 124.844 135.820 150.558 Gearing 36,5 % 37,3 % 38,9 % 39,0 % 41,2% OUR INVESTMENTPARTNERS
MOTEL ONE HAMBURG-ALSTER 460 Rooms MOTEL ONE BERLIN-TIERGARTEN 409 Rooms
MOTEL ONE ESSEN 217 Rooms Conversion of office building, awarded by the state North Rhine-Westfalia for the conservation of a historical building. MOTEL ONE BERLIN-HAUPTBAHNHOF 505 Rooms
MOTEL ONE WIEN-WESTBAHNHOF 441 Rooms MOTEL ONE LEIPZIG 194 Rooms
WWW.MOTEL-ONE.COM MOTEL ONE Theatinerstraße 16 D-80333 München Tel.: + 49 / 89 / 665025-35 Fax: + 49 / 89 / 665025-50 development@motel-one.com Office London: Kenilworth House 79-80 Margaret Street London W1W 8TA Tel.: + 44 / 203 / 617 39 92 Version 1/2012