PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation International Marketing 2. Final award Award Title Credit value ECTS equivalent MSc International Marketing 180 90 N/A Any special criteria 3. Nested award Award Title Credit ECTS value equivalent Any special criteria PGDip International Marketing 120 60 Students undertake 120 credits from taught modules 4. Exit award Award Title Credit ECTS value equivalent Any special criteria PGDip International Marketing 120 60 An unclassified PG diploma may be offered where a student has obtained 120 credits from any combination of modules. PGCert International Marketing 60 30 An unclassified PG Cert may be offered where a student has obtained 60 credits from taught modules 5. Level in the qualifications framework 6. Attendance Mode of attendance Minimum length of programme Maximum length of programme M Full-time Part-time NA NA 12 months 6 years Distance learning 7. Awarding institution/body King s College London 8. Teaching institution King s College London 9. Proposing department Department of Management 10. Programme organiser and contact Details Professor Pervez N. Ghauri, FWB 1.45 Pervez.ghauri@kcl.ac.uk, tel. 4122 11. UCAS code (if appropriate) NA 12. Relevant QAA subject benchmark/ Management professional and statutory body guidelines 13. Date of production of specification November 2008; updated March 2010 14. Date of programme review 2014/15
16. Educational aims of the programme The programme seeks to provide a high quality, postgraduate level research based education in International Marketing in a highly challenging intellectual environment. The programme is research/theory driven and seeks to develop the critical and analytical capabilities of the participants. The specific aims are: 1. To provide an account of the historical development of international marketing as a discipline and its importance in multinational enterprises. 2. To encourage an understanding of the international environment, of why firms go abroad, and of how they can prepare to be competitive in global markets. 3. To enable students to understand different theoretical bases for marketing decisions and how recent research is changing the way firms work and market their products and services in more globally integrated, yet diversified, world markets. 4. To present the rules and regulations imposed by institutions, government and society, and to discuss how firms can market their products and services in a more socially responsible manner. 5. To develop and use marketing research skills in cross-cultural situations. 17. Educational objectives of the programme/programme outcomes The programme provides opportunities for students to develop and demonstrate knowledge, understanding and skills in the following areas: Knowledge and understanding The programme provides opportunities and helps students in acquiring knowledge and understanding of the following: 1. Aspects of, and inter-relationships between, institutions, firms and their external environment (broadly understood to include economic, social, technological, etc., factors). 2. Key elements of the philosophies and methodologies underlying a social science approach to the study of international marketing, emphasising their strengths and limitations. 3. The main subject areas of international marketing, namely: International Marketing Accounting for Business Decisions Marketing and the Market Consumer behaviour 4. Independent research: These are achieved through the following teaching/learning methods and strategies: Knowledge is acquired by students through a combination of lectures, classes, private study and independent research. Lectures are normally employed to convey key information, demonstrate the broad structure of a topic, and explain more complex material. Lectures and seminars will provide an explanatory framework for student-centred learning, where a greater depth and/or breadth of knowledge is acquired through a combination of activities. These usually encompass recommended reading, supplementary reading, and research for coursework assignments. Understanding is developed and embedded through a variety of guided student-centred learning activities with particular emphasis on student preparation for, and active participation in, regular tutorial classes. These provide a focus for the analysis of, and engagement with, the recommended and supplementary reading. Regular coursework assignments are also
Research Methods, particularly international marketing research. Appreciation of ethical considerations in research 5. Other specialist subject areas can be taken as options: Services Marketing and Retailing International Business Negotiations Consumption, Markets and Culture Business to Business Marketing Statistics for International Marketing Marketing and Sustainability Marketing and New Technologies Marketing and Consumption in the Creative Industries International Marketing Communications International Financial Reporting and Analysis The International Financial Environment International Perspective on Management Accounting and Control Multi-National Enterprises and the World Economy International Entrepreneurship International Technology Management Economic Integration in Europe The Business Environment in the Asia Pacific International Perspectives on Corporate Governance Work and New Technology: International Studies and Perspectives Accounting, Organisations and Societies designed to develop and embed understanding. Finally, the student is able to study a topic of their own interest in depth, undertaking independent research (the master s dissertation), with supervision from an experienced researcher in the department. The programme is research led and much of the material will be in the area of interest of the lecturers responsible for the individual modules. A. Assessment methods and strategies All learning outcomes related to knowledge and understanding are assessed. Assessment methods are specified in each module outline. Formative assessment is provided both informally, through verbal feedback from tutors on students contributions in tutorial classes, and formally through written and verbal diagnostic feedback on coursework assignments. Summative assessment is achieved partially through coursework assignments, and through end of module unseen examinations. Coursework varies from module to module, but usually consists of an open-ended essay question, case analysis, project work or presentations, all of which are designed to provide students with opportunities to develop and demonstrate the extent of their in-depth knowledge and understanding of specific topics. Detailed diagnostic feedback on coursework is given on an individual basis, with general points arising from coursework discussed in lectures, seminars and/or tutorial classes. Intellectual skills: The programme will foster students ability to: Skills and other attributes These are achieved through the following teaching/learning methods and strategies: 1. Analyse, synthesise and critically evaluate a range of marketing related data and theories, including the capability to identify assumptions, evaluate statements in terms of evidence, define terms adequately and generalise appropriately. 2. Create and assess a range of options, including the capacity to apply ideas and knowledge gained in the classes to a range of situations and integrate knowledge All individual modules require students to utilise one or more elements of these intellectual skills in preparing material for tutorial classes, seminars and coursework assignments, in participating in tutorial class discussions, and in answering examination questions. These guided student-centred learning activities, in conjunction with formal and informal
gained from different subject areas of marketing in an international context. 3. Detect false logic or reasoning and identify implicit values and their impact on our decision making. 4. Conduct research into international marketing issues, such as, exporting, joint ventures, alliances, and mergers and acquisitions. 5. Demonstrate independence of mind and thought Practical skills: The programme will enable students to: 1. Effectively identify, formulate and solve problems, and make decisions, using appropriate quantitative and/or qualitative skills. 2. Use theories and Information Technology (IT) for management applications and learning, including locating, retrieving and analysing business and marketing information from a wide variety of sources. 3. Use models of marketing and management to solve problems and understand phenomena, including dealing with complexity and uncertainty, and the requirements of different cultures and systems. 4. Use effectively the interpersonal skills of negotiation, persuasion and presentation in cross-cultural setting. 5. Use quantitative research skills, including data analysis, in solving problems. 6. Use qualitative skills, such as case studies, to understand in depth the management issues relating to firms in a variety of organisational and cultural contexts. 7. Communicate and present information and solutions effectively in both oral and written form diagnostic feedback from lecturers/tutors, are therefore the primary channel through which intellectual skills are developed and embedded. B Assessment methods and strategies: Analytical skill development is formally assessed through coursework and examinations. Successful completion of coursework assignments and examinations requires students to demonstrate their abilities in one or more elements of these analytical skills as part of the explicit or implicit requirements of specific coursework and examination questions. For example, most coursework and examination questions are designed to provide students with scope to demonstrate their analytical abilities. These are achieved through the following teaching/learning methods and strategies: All individual modules involve students developing and utilising one or more of these practical skills in preparing material for tutorial classes and coursework assignments, actively participating in discussions, and in answering examination questions. These guided student-centred learning activities, in conjunction with both formal and informal diagnostic feedback from lecturers/tutors, are therefore the primary channel through which practical skills are developed and embedded. Some modules also explicitly develop some of these practical skills in the subject material delivered on the course. In addition to assessed courses, supplementary English as a Second Language support classes are made available by the School. C. Assessment methods and strategies: Adequate development of practical skills is assessed partially indirectly and partially directly through successful performance in both coursework and examinations. Many coursework assignments and examination questions require students to utilise some of these practical skills explicitly, while the acquisition of adequate knowledge, and the
Generic/transferable skills: The programme will develop in students a capacity for 1. Effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise. 2. Learning to learn and developing an appetite for learning in a reflective, adaptive and/or collaborative manner. 3. Effective communication, both oral and written, using a range of media which are widely used in management. 4. Self awareness, openness and sensitivity to diversity in terms of people, cultures and management issues. 5. Effective performance within a team environment, including: leadership, team building, influencing other people, and project management skills. 6. Effective conflict resolution and negotiation skills as a marketer as well as a team member in any organisation. development of sufficient understanding, in many courses will necessitate students utilising several of these key practical skills. These are achieved through the following teaching/learning methods and strategies: The development and utilisation of these generic/transferable skills are elements of every module on a postgraduate degree programme. For example, active participation in tutorial discussions and presentations at all levels allows students to develop their communication skills, while time management is important as students must cope with a variety of coursework deadlines in the latter part of each semester. D Assessment methods and strategies: Passing the assessment, including coursework, examinations and thesis, requires students to utilise effectively generic/transferable skills 1, 2 and 3. Exposure to the multicultural learning environment and range of learning activities which will be experienced by all students successfully completing the degree programme develops generic/transferable skill 4. Adequate preparation for passing the assessed coursework and examinations in modules utilising group work in tutorial classes requires students to effectively utilise generic/transferable skill 5. Students have to work in groups for some assignments and will learn to negotiate and solve conflicts to be able to work with each other and to learn group dynamics, requiring them to display competence in skill 6. Therefore, while few modules explicitly assess generic/transferable skills, their assessment is contextualised through successful performance in the assessed activities described under headings A, B, and C above. 18. Statement of how the programme has been informed by the relevant subject benchmark statement(s)/professional, regulatory and statutory body guidelines
The 2007 subject benchmark statement for Masters Awards in Business and Management that relates to type 1 (career entry) specialist Masters Degrees has been used to inform the knowledge, understanding and skills outcomes for this programme. The programme has been designed such that, taken together, the programme s compulsory modules cover the broad knowledge requirements of the benchmark statement. Optional modules then provide greater depth in selected areas, enabling students to determine their own balance between different elements of the benchmark requirements. 19. Programme structure and award requirements (where relevant the information should also differentiate the particular requirements of pathways within a programme or nested/exit awards) (a) numbers of introductory, core, compulsory and optional modules to be taken in each year of the programme with related credit values 5 * 15 = 75 Compulsory taught modules, 3* 15 = 45 optional taught modules, 60 Credit dissertation (b) range of credit levels permitted within the programme 7 (c) maximum number of credits permitted at the lowest level 180 (d) minimum number of credits required at the highest level 180 (120 for Pg Diploma) (e) progression and award requirements (if different from the standard) Standard (f) maximum number of credits permitted with a condoned fail (core modules excluded) 30 (g) are students permitted to take a substitute module, as per regulation A3, 20.7? Yes (g) other relevant information to explain the programme structure Exit awards are available for students passing 120 credits (PGDip) or 60 credits (PGCert)
Programme structure Title Credit Credit Status (I, C, O) for each type Progression Assessment level value of programme Single honours Joint honours Major/ minor Single honours Joint honours Major/ minor 7SSMM500 International Marketing 7 15 Cp No Examination 7SSMM501 Accounting for Business Decisions 7 15 Cp No Examination, Coursework 7SSMM502 Marketing and the Market 7 15 Cp No Examination, Coursework 7SSMM503 Consumer Behaviour 7 15 Cp No Examination, Coursework 7SSMM510 Research Methods 7 15 Cp No Examination 7SSMM511 Dissertation 7 60 Cr (MSc No Coursework, Research Proposal only) 7SSMM504 Services Marketing and Retailing 7 15 O No Coursework 7SSMM505 International Business Negotiations 7 15 O No Examination, Coursework 7SSMM506 Consumption, Markets and Culture 7 15 O No Coursework 7SSMM507 Business to Business Marketing 7 15 O No Examination, Coursework 7SSMM508 Statistics for International 7 15 O No Examination, Coursework Marketing 7SSMM509 Marketing and Sustainability 7 15 O No Coursework and presentation 7SSMM514 International Marketing 7 15 O No Examination, Coursework Communications 7SSMM111 International Financial Reporting 7 15 O No Coursework and presentation and Analysis 7SSMM112 The International Financial 7 15 O No Examination Environment 7SSMM113 International Perspective on 7 15 O No Examination and coursework Management Accounting and Control 7SSMM114 Multi-National Enterprises and the 7 15 O No Examination World Economy 7SSMM115 International Entrepreneurship 7 15 O No Examination, Coursework
7SSMM116 International Technology 7 15 O No Examination and presentation Management 7SSMM117 Comparative Political Economy 7 15 O No Coursework 7SSMM120 Economic Integration in Europe 7 15 O No Coursework 7SSMM121 The Business Environment in the 7 15 O No Coursework Asia Pacific 7SSMM123 International Perspectives on 7 15 0 No Examination, coursework Corporate Governance 7SSMM124 Work and New Technology: 7 15 O No Coursework, presentation International studies and perspectives 7SSMM609 Accounting, Organisations & Society 7 15 O Examination, Group presentation 20. Marking criteria Generic College marking criteria employed 21. Particular features of the programme which help to reduce the barriers experienced by disabled students and ensure that the programme is accessible to all students who meet the entry requirements Materials for the programme will wherever possible be made available online in order to facilitate the use of computer-based aids to learning.