Pavel Ershov Regional Vice President and General Manager Asia Pacific Japan Parallels Putting The Cloud To Work For Real Businesses Proven models for success in a true multi-service world 2014 Parallels IP Holdings GmbH
Contents 1. Global and local market trends, supported by the latest Parallels research 2. Key trends in SMB Cloud Hosting 3. Parallels innovations responding to Cloud services research and trends 2
What is Parallels SMB Cloud Insights? 12,000 SMBs surveyed Micro United Kingdom Germany Netherlands Small France Spain Medium 15 Countries United States Russia Brazil South Africa Mexico 2011 - Present India China Australia Japan Research cited in hundreds of publications across the globe such as Forbes and CRN. Europe Regional APAC Regional Global
Global SMB Cloud market grew 37% to $62B in 2013 USD$ Billions 45 42,2 2012 2013 2016 42 40 35 30 25 20 15 10 5 20,4 13,9 21,2 46% p.a. growth 6,5 20 21,2 0 Source: Parallels SMB Cloud Insights (Global), 2014
Much of the APAC Cloud market is still developing huge cloud growth expected as the region comes online Source: Parallels SMB Cloud Insights (APAC), 2013
Singapore SMB Cloud Market 2014 Business Apps 27% IaaS 38% UC 24% Web Presence 11% Source: Parallels SMB Cloud Insights (Singapore) 2014
Strong Infrastructure as a Service opportunity 2017: Source: Parallels SMB Cloud Insights (Singapore), 2014
Traditional hosting (web presence) is highly competitive Source: Parallels SMB Cloud Insights (Singapore) 2014 8
Unified Communications in Singapore Source: Parallels SMB Cloud Insights (Singapore), 2014
Business Applications Source: Parallels SMB Cloud Insights (Singapore) 2014 10
Why does this matter? Source: Parallels SMB Cloud Insights (Singapore) 2014 11
Contents 1. Global and local market trends, supported by the latest Parallels research 2. Key trends in SMB Cloud Hosting 3. Parallels innovations responding to Cloud Services research and trends 12
Key trends in SMB Cloud Hosting SMB IT needs are maturing and expanding SMBs relying on more IT consultants as they consume more services and applications SMBs becoming more selective and look for applications to make their life simpler
Generic Hosting less relevant Web Hosting Ecommerce Hosting Dedicated Server PHP Hosting 2005 2007 2009 2011 2013
Specialist Hosting more relevant Web App Hosting WordPress Hosting 2005 2007 2009 2011 2013
SMB Cloud industry maturing Fully managed hosting SaaS app growth Specialised Hosting Aggregation
Shifting from dedicated IT to IT consultants 100% 80% 36% 54% 60% 40% 20% 0% 2013 2014 Source: Parallels SMB Cloud Insights (US), 2014 Dedicated IT Staff IT Consultants
Shift to Fully Managed and Specialist Hosting Traditional Shared Hosting Fully Managed Web Hosting One size fits all Hard to compete
Interest in buying bundled Cloud Services and Applications Source: Parallels SMB Cloud Insights (APAC), 2013
SMBs value convenience in bundling Source: Parallels SMB Cloud Insights (Singapore), 2014
SMBs have different needs based on size, market, business type VPS: Small Business VPS: Medium Business Web Hosting: Small Business Web Hosting: Medium Business $20 Security Backup/Restore Basic Performance 80 Gb Ad Credits, OS Choice $120 Security Backup/Restore High Performance 250 Gb Database Tools $6 Backup Security Standard Web Analytics Social Media Integration $9 Backup Security Premium web analytics Social media integrations
Key trends in SMB Cloud Hosting SMB IT needs are maturing and expanding SMBs relying on more IT consultants as they consume more services and applications SMBs becoming more selective and look for applications to make their life simpler
Contents 1. Global and local market trends, supported by the latest Parallels research 2. Key trends in SMB Cloud Hosting 3. Parallels innovations responding to Cloud Services research and trends 23
Plesk 12 helps capitalise on industry trends 1. Target specific audiences 2. Sell solutions not products 3. Offer more managed services
Infrastructure Providers - Easily reposition hosting as a solution solving real problems to reach new audiences and expand your channel Thomas IT Consultant Scott AppDev Eric Web Designer Marcus Web Hoster
4 editions, optimised to 4 key audiences
Conetix - Australia 27
RIDE / Speever - Japan
PacHosting Hong Kong 29
Pavel Ershov Regional Vice President and General Manager Asia Pacific Parallels Putting The Cloud To Work For Real Businesses Proven models for success in a true multi-service world 2014 Parallels IP Holdings GmbH