Curriculum Vitae Dr. Margot Löwenberg

Curriculum Vitae Dr. Margot Löwenberg Chair for Marketing and Market Research & URPP Social Networks Department of Business Administration University of Zurich Andreasstrasse 15, 8050 Zurich, Switzerland Phone: +41 (0) 44 634 92 00 Fax: +41 (0) 44 634 29 40 Email: margot.loewenberg@business.uzh.ch Web: http://www.market-research.uzh.ch Web Profile: http://www.business.uzh.ch/professorships/marketresearch/teamoverview/tcurrent/loewenberg.html (Status: May 2015) 1

Overview: Short Profile Page 3 Education Page 3 Professional Career Page 4 Awards and Distinctions Page 4 Research Grants Page 5 Publication List Page 5 Professional Affiliations Page 7 Advanced Training Page 7 Teaching Experience Page 8 2

Short Profile: Margot is a Senior Research Associate at the Chair for Marketing and Market Research and Project Leader at the University Research Priority Program on Social Networks. She has a Business Administration background and received her Diploma from the University of Trier. Margot joined the Chair for Marketing and Market Research in 2011 and finished her doctoral studies on Dynamic Processes in Marketing at the beginning of 2015. Her research interests lie in marketing dynamics, product adoption, salesperson performance, and social media marketing. She led several joint research projects with companies working on topics such as employee motivation, customer satisfaction, and social business solutions. Margot enjoys teaching and passing on her knowledge and enthusiasm for scientific research methods while working with students, especially during her class Marketing Analytics. Margot is a passionate traveler and a sports addict running half-marathon. She is a very disciplined, reliable, and enthusiastic person who thinks that with the right team you can achieve (almost) everything. Research Focus: marketing dynamics, product adoption, salesperson performance, social media marketing Methodological Focus: multilevel models, survival analysis, growth curve models Education: 03/2015 present UNIVERSITY OF ZURICH, SWITZERLAND Postdoctoral Studies, Department of Business Administration, Chair for Marketing and Market Research and URPP Social Networks 01/2011 02/2015 UNIVERSITY OF ZURICH, SWITZERLAND PhD in Business Administration (summa cum laude), Department of Business Administration, Chair for Marketing and Market Research Title of PhD thesis: Dynamic Processes in Marketing An Application of Multilevel Models to Assess Firm and Salesperson Performance Development 04/2009 12/2010 UNIVERSITY OF TRIER, GERMANY PhD studies in Business Administration, Department IV, Business Administration, Chair for Marketing and Retailing 10/2004 04/2009 UNIVERSITY OF TRIER, GERMANY Diploma in Business Administration (Grade 1.53) Main subjects: Strategic tourism management and marketing Subject of diploma thesis: Internal Corporate Brand Management - Analyzing the moderating effect of culture, workforce characteristics, market entry and brand implementation decisions across 30 countries (Grade 1.0) 3

09/2006 06/2007 ASTON BUSINESS SCHOOL, ASTON UNIVERSITY, BIRMINGHAM, UK Erasmus exchange program as part of studies at the University of Trier; Main subjects: Strategic management and marketing 08/1995 06/2004 ERZBISCHÖFLICHES GYMNASIUM LIEBFRAUENSCHULE COLOGNE, GERMANY Degree: Abitur (Grade 1.6) Professional Career: 03/2015 present UNIVERSITY OF ZURICH, SWITZERLAND Senior Research Associate and Project Leader, Department of Business Administration, Chair for Marketing and Market Research and URPP Social Networks 01/2011 02/2015 UNIVERSITY OF ZURICH, SWITZERLAND Research Associate in Business Administration, Department of Business Administration, Chair for Marketing and Market Research 05/2009 12/2010 UNIVERSITY OF TRIER, GERMANY Research Associate in Business Administration, Department IV, Business Administration, Chair for Marketing and Retailing, Managerial Responsibility for the Executive MBA program 02/2008 04/2009 UNIVERSITY OF TRIER, GERMANY Student Research Assistant, Chair for Marketing and Retailing 08/2008 10/2008 TUI CRUISES GMBH, HAMBURG, GERMANY Internship Sales Promotion Department 07/2007 10/2007 TUI LEISURE TRAVEL, HANNOVER, GERMANY Internship Sales and Marketing Department 09/2004 10/2005 HAPAG LLOYD TRAVEL AGENCY, COLOGNE, GERMANY Internship Customer Advisory Service Awards and Distinctions: 2009 Economics Award of the Chamber of Crafts Trier for diploma theses with high practical relevance 2009 Track Best Paper Award for the paper Endorsing Product Brands Through a Standardized Corporate Brand Cross National Perceptions and Effects" at the Summer Marketing Educators Conference 2009, Chicago, USA 4

Research Grants: 2014 Scholarship to External Summer Schools/Conferences/Research Stays of the Graduate School of Business, University of Zurich 2013 2014 Forschungskredit of the University of Zurich 2013 Scholarship to External Summer Schools/Conferences/Research Stays of the Graduate School of Business, University of Zurich 2013 SNF Grant for participation at the Summer School on Network Science, University of South Carolina, USA 2012 Scholarship to External Summer Schools/Conferences/Research Stays of the Graduate School of Business, University of Zurich 2012 SNF Grant for participation at the Essex Summer School in Social Science Data Analysis and Collection, University of Essex, Essex, UK 2011 Scholarship to External Summer Schools/Conferences/Research Stays of the Graduate School of Business, University of Zurich 2011 SNF Grant for participation at the ICPSR Summer Program in Quantitative Methods in Social Science, University of Michigan, Ann Arbor, USA 2010 Doctoral Travel Stipend Award from the Academy of International Business 2010 Mary-Kingsley-Travel Grant for funding the participation of young researchers in conferences 2009/2010 Travel grants from the Faculty of Business Administration of the University of Trier for funding international conference presentations 2009/2010 Travel grants from the German Academic Exchange Service (DAAD) to attend international workshop and conference Publication List: Dissertation (1) Loewenberg, Margot (2015), Dynamic Processes in Marketing An Application of Multilevel Models to Assess Firm and Salesperson Performance Development, published electronically at the Zentralbibliothek Zurich. Book (1) Swoboda, Bernhard, Loewenberg, Margot (2010), The global sustainability initiative Quality & Responsibility and the concept of Performance based on Sustainability The Henkel Example, Eigenverlag: Trier Duesseldorf. 5

Invited book chapter (1) Swoboda, Bernhard, Margot Loewenberg (2011), The Global Sustainability Initiative at Henkel s Laundry and Home Care Sector, in: Zentes, J.; Swoboda, B.; Morschett, D. (eds.): Fallstudien zum Internationalen Management, 4th edition, Wiesbaden. Refereed conference participations (19) Drivers of salespersons performance development, INFORMS Marketing Science Conference, Atlanta, USA, 2014 (together with: Markus Meierer, René Algesheimer). Does salesperson prioritization pay off?, INFORMS Marketing Science Conference, Istanbul, Turkey, 2013 (together with: Markus Meierer, René Algesheimer). The International Takeoff of New Services, INFORMS Marketing Science Conference, Boston, USA, 2012 (together with: Markus Meierer, René Algesheimer). The Influence of Competition on the International Takeoff of New Services, European Marketing Academy (EMAC) Annual Conference, Lisbon, Portugal, 2012 (together with: Markus Meierer, René Algesheimer). Applying conditional three-level nonlinear growth curve modeling to innovation diffusion, INFORMS Marketing Science Conference, Houston, USA, 2011 (together with: René Algesheimer, Markus Meierer). The choice of market entry modes from an institutional and contingency perspective, Academy of International Business (AIB) Annual Meeting, Rio de Janeiro, Brazil, 2010 (together with: Stefan Elsner, Eva Schneider, Bernhard Swoboda). Standardizing corporate brand management internationally consumers brand perceptions and product response across five countries, Academy of International Business (AIB) Annual Meeting, Rio de Janeiro, Brazil, 2010 (together with: Markus Meierer, Bernhard Swoboda). Evaluating standardized corporate branding across countries, INFORMS Marketing Science Conference, Cologne, Germany, 2010 (together with: Markus Meierer, Bernhard Swoboda). Does endorsing product brands by corporate branding pay off? A multi-country study, European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark, 2010 (together with: Markus Meierer, Bernhard Swoboda). Does standardization of corporate branding across countries work?, European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark, 2010 (together with: Markus Meierer, Bernhard Swoboda, Dirk Morschett). Consumers intention to purchase counterfeits - Implications from culturally diverse countries European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark, 2010 (together with: Karin Pennemann, Markus Taube). The relevance of specific corporate associations against overall corporate image for consumer behavior, Academy of Marketing Science (AMS) Annual Conference, Portland, USA, 2010 (together with: Markus Meierer, Bernhard Swoboda). 6

Endorsing product brands through a standardized corporate brand Cross national perceptions and effects, Summer Marketing Educator s Conference (AMA), Chicago, USA, 2009 (together with: Markus Meierer, Bernhard Swoboda, Dirk Morschett). How do country specific implementation decisions influence internal corporate brand management?, Summer Marketing Educator s Conference (AMA), Chicago, USA, 2009 (together with: Markus Meierer, Bernhard Swoboda). Cross Cultural Effects of International Corporate Brand Management on Employee Loyalty: The Moderating Role of Market Entry and Implementation Decisions, Academy of International Business (AIB) Annual Meeting, San Diego/USA, 2009 (together with: Bernhard Swoboda, Markus Meierer, Martin Jager). Does endorsing product brands through a standardized corporate brand pay off? A cross national study, INFORMS Marketing Science Conference, Ann Arbor/USA, 2009 (together with: Bernhard Swoboda, Margot Löwenberg). Internal corporate brand management Analyzing moderating effects across 30 countries, INFORMS Marketing Science Conference, Ann Arbor/USA, 2009 (together with: Bernhard Swoboda, Margot Löwenberg). The Influence of International Corporate Brand Management on Employee Loyalty, EMAC, Nantes/France, 2009 (together with: Bernhard Swoboda, Margot Löwenberg). Relevance of Corporate Branding to Employee Loyalty A Cross Country Study, Academy of Marketing Science (AMS) Annual Conference, Baltimore/USA, 2009 (together with: Margot Löwenberg, Chia Swee-Lim, Thomas Foscht). Professional Affiliations: - EMAC European Marketing Academy - INFORMS Institute for Operations Research and the Management Sciences Advanced Trainings: - Network Dynamics, Santo Fortunato (Aalto University), 11/2013. - Summer School on Network Science, University of South Carolina, USA, 05/2013. - Statistical Analysis of Complete Social Networks, Christian Steglich (University of Groningen), 10/2012. - Essex Summer School in Social Science Data Analysis and Collection, University of Essex/Great Britain, 07-08/2012. - Modeling Marketing Dynamics: An Overview of State-of-the-Art Approaches, Gerard Tellis (USC Marshall School of Business), 05/2012. - Quantitative Marketing Research, Raghuram Iyengar (The Wharton School, Philadelphia), 12/2011. - Advanced Topics in Empirical Modeling, Yuxin Chen (Kellogg School of Management, Northwestern University), 11/2011. 7

- Modern Consumer Behavior, Robert Kozinets (Schulich School of Business, York University, Toronto), 09/2011. - ICPSR Summer Program in Quantitative Methods of Social Research, University of Michigan/Ann Arbor/USA, 06-08/2011. - Applications of Behavioral Economics in Marketing, Yuxin Chen (Kellogg), 12/2010. - Introduction to Analytical Modeling, Oded Koenigsberg (Columbia), University of Zurich/Switzerland, 10/2010. - Introduction to Dynamic Choice Modeling, Oded Netzer (Columbia), University of Zurich/Switzerland, 10/2010. - EDEN Doctoral Seminar on Research Methods in Marketing, Hans Baumgartner (Penn State), Adamantios Diamantopoulos (Vienna University), Tammo Bijmolt (Groningen), Brussels, Belgium 06/2009. Teaching Experience: Spring Semester 2015 Spring Semester 2014 Fall Semester 2012 Spring Semester 2012 Fall Semester 2011 Spring Semester 2011 Lecturer for the course Marketing Analytics I, Bachelor-level, University of Zurich, Switzerland (former Introduction to Data- Driven Marketing ). Lecturer for the course Introduction to Data-Driven Marketing, Bachelor-level, University of Zurich, Switzerland. Teaching Assistant for the seminar Marketing Tools and Techniques, Bachelor-level, University of Zurich, Switzerland. Teaching Assistant for the course Quantitative Market Research II, Master-level, University of Zurich, Switzerland. Teaching Assistant for the course Quantitative Market Research I, Bachelor-level, University of Zurich, Switzerland. Teaching Assistant for the course Quantitative Market Research II, Master-level, University of Zurich, Switzerland. 8