Curriculum Vitae Dipl.-Kffr. Margot Löwenberg

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1 Curriculum Vitae Dipl.-Kffr. Margot Löwenberg Chair for Marketing and Market Research Department of Business Administration University of Zurich Plattenstrasse 14, CH-8032 Zurich, Switzerland Phone: +41 (0) Fax: +41 (0) Web: Web Profile: Overview: Short Profile Page 3 Education Page 3 Professional Career Page 4 Awards and Distinctions Page 4 Research Grants Page 4 Publication List Page 5 Professional Affiliations Page 6 Advanced Training Page 6-1 -

2 Short Profile: Margot Löwenberg was born in She studied Business Administration with majors in strategic management and marketing at the University of Trier and received her Diploma degree (Dipl.-Kffr.) in Then, she decided to follow her passion for the scientific research and quantitative research methods. Until 2010, she was a doctorate student and research assistant at the University of Trier at the Chair for Marketing and Retailing. Since 2011, she is a doctorate student and research assistant at the Chair for Marketing and Market Research at the University of Zurich. Her research interests lie in studying brand management, innovation diffusion and social networks. In her research, she combines latest statistical methods with extensive practical knowledge. Margot Löwenberg especially enjoys passing on her knowledge and enthusiasm for scientific research methods while working with students. Various international conference presentations extended her experience in discussing highly topical issues with an international audience. Besides travelling around the world, Margot is a running addict. She is very disciplined, enthusiastic and thinks that with the right team you can achieve (almost) everything. Education: 01/2011 present UNIVERSITY OF ZURICH, SWITZERLAND PhD studies in Business Administration, Department of Business Administration, Chair for Marketing and Market Research 04/ /2010 UNIVERSITY OF TRIER, GERMANY PhD studies in Business Administration, Department IV, Business Administration, Chair for Marketing and Retailing 10/ /2009 UNIVERSITY OF TRIER, GERMANY Diploma in Business Administration (Grade 1.53) Main subjects: Strategic tourism management and marketing Subject of diploma thesis: Internal Corporate Brand Management - Analyzing the moderating effect of culture, workforce characteristics, market entry and brand implementation decisions across 30 countries (Grade 1.0) 09/ /2007 ASTON BUSINESS SCHOOL, ASTON UNIVERSITY, BIRMINGHAM, UK Erasmus exchange program as part of studies at the University of Trier; Main subjects: Strategic management and marketing 08/ /2004 ERZBISCHÖFLICHES GYMNASIUM LIEBFRAUENSCHULE COLOGNE, GERMANY Degree: Abitur (Grade 1.6) - 2 -

3 Professional Career: 01/2011- present UNIVERSITY OF ZURICH, SWITZERLAND Research Associate in Business Administration, Department of Business Administration, Chair for Marketing and Market Research 05/ /2010 UNIVERSITY OF TRIER, GERMANY Research Associate in Business Administration, Department IV, Business Administration, Chair for Marketing and Retailing 02/ /2009 UNIVERSITY OF TRIER, GERMANY Student Research Assistant, Chair for Marketing and Retailing 08/ /2008 TUI CRUISES GMBH, HAMBURG, GERMANY Internship Sales Promotion Department 07/ /2007 TUI LEISURE TRAVEL, HANNOVER, GERMANY Internship Sales and Marketing Department 09/ /2005 HAPAG LLOYD TRAVEL AGENCY, COLOGNE, GERMANY Internship Customer Advisory Service Awards and Distinctions: 2009 Economics Award of the Chamber of Crafts Trier for diploma theses with high practical relevance 2009 Track Best Paper Award for the paper Endorsing Product Brands Through a Standardized Corporate Brand Cross National Perceptions and Effects" at the Summer Marketing Educators Conference 2009, Chicago, USA Research Grants: 2010 Doctoral Travel Stipend Award from the Academy of International Business 2010 Mary-Kingsley-Travel Grant for funding the participation of young researchers in conferences 2009/2010 Travel grants from the Faculty of Business Administration of the University of Trier for funding international conference presentations 2009/2010 Travel grants from the German Academic Exchange Service (DAAD) to attend international workshop and conference - 3 -

4 Publication List: Book (1) Swoboda, B.; Loewenberg, M.: The global sustainability initiative Quality & Responsibility and the concept of Performance based on Sustainability The Henkel Example, Eigenverlag: Trier Duesseldorf, Invited book chapters (1) Swoboda, B.; Löwenberg, M.: The Global Sustainability Initiative at Henkel s Laundry and Home Care Sector, in: Zentes, J.; Swoboda, B.; Morschett, D. (eds.): Fallstudien zum Internationalen Management, 4th edition, Wiesbaden. Forthcoming 2011 Refereed conference participations (14) The choice of market entry modes from an institutional and contingency perspective, Academy of International Business (AIB) Annual Meeting, Rio de Janeiro, Brazil, 2010 (together with: Stefan Elsner, Eva Schneider, Bernhard Swoboda). Standardizing corporate brand management internationally consumers brand perceptions and product response across five countries, Academy of International Business (AIB) Annual Meeting, Rio de Janeiro, Brazil, 2010 (together with: Markus Meierer, Bernhard Swoboda). Evaluating standardized corporate branding across countries, INFORMS Marketing Science Conference, Cologne, Germany, 2010 (together with: Markus Meierer, Bernhard Swoboda). Does endorsing product brands by corporate branding pay off? A multi-country study, European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark, 2010 (together with: Markus Meierer, Bernhard Swoboda). Does standardization of corporate branding across countries work?, European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark, 2010 (together with: Markus Meierer, Bernhard Swoboda, Dirk Morschett). Consumers intention to purchase counterfeits - Implications from culturally diverse countries European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark, 2010 (together with: Karin Pennemann, Markus Taube). The relevance of specific corporate associations against overall corporate image for consumer behavior, Academy of Marketing Science (AMS) Annual Conference, Portland, USA, 2010 (together with: Markus Meierer, Bernhard Swoboda). Endorsing product brands through a standardized corporate brand Cross national perceptions and effects, Summer Marketing Educator s Conference (AMA), Chicago, USA, 2009 (together with: Markus Meierer, Bernhard Swoboda, Dirk Morschett)

5 How do country specific implementation decisions influence internal corporate brand management?, Summer Marketing Educator s Conference (AMA), Chicago, USA, 2009 (together with: Markus Meierer, Bernhard Swoboda). Cross Cultural Effects of International Corporate Brand Management on Employee Loyalty: The Moderating Role of Market Entry and Implementation Decisions, Academy of International Business (AIB) Annual Meeting, San Diego/USA, 2009 (together with: Bernhard Swoboda, Markus Meierer, Martin Jager). Does endorsing product brands through a standardized corporate brand pay off? A cross national study, INFORMS Marketing Science Conference, Ann Arbor/USA, 2009 (together with: Bernhard Swoboda, Margot Löwenberg). Internal corporate brand management Analyzing moderating effects across 30 countries, INFORMS Marketing Science Conference, Ann Arbor/USA, 2009 (together with: Bernhard Swoboda, Margot Löwenberg). The Influence of International Corporate Brand Management on Employee Loyalty, EMAC, Nantes/France, 2009 (together with: Bernhard Swoboda, Margot Löwenberg). Relevance of Corporate Branding to Employee Loyalty A Cross Country Study, Academy of Marketing Science (AMS) Annual Conference, Baltimore/USA, 2009 (together with: Margot Löwenberg, Chia Swee-Lim, Thomas Foscht). Professional Affiliations: - AIB Academy of International Business - EMAC European Marketing Academy - INFORMS Institute for Operations Research and the Management Sciences - BDVB German association of economists and business economists Advanced training: - Applications of Behavioral Economics in Marketing, Yuxin Chen (Kellogg), 12/ Introduction to Analytical Modeling, Oded Koenigsberg (Columbia), University of Zurich/Switzerland, 10/ Introduction to Dynamic Choice Modeling, Oded Netzer (Columbia), University of Zurich/Switzerland, 10/ EDEN Doctoral Seminar on Research Methods in Marketing, Hans Baumgartner (Penn State), Adamantios Diamantopoulos (Vienna University), Tammo Bijmolt (Groningen), Brussels, Belgium 06/