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Travel and Tourism in Thailand to 2018 Report Code: TT0140MR Publication Date: March 2014 www.timetric.com John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0)20 7936 6400 Fax: +44 (0)20 7336 6813 Travel and Tourism in Thailand to 2018 Page 1
EXECUTIVE SUMMARY 1 EXECUTIVE SUMMARY The Thai travel and tourism sector posted growth during the review period (2009 2013), despite the global financial crisis. The growth can be attributed to the increasing number of tourists from emerging countries such as China, India and Russia; international tourists to the country reached XX.XX million in 2013. While forecast-period growth is expected to be undermined by political instability, the country s tourism sector has generally been resilient to outbreaks of political unrest in the capital, Bangkok. Tourism flows to key beach destinations suffer only temporary downturns. International arrivals to Thailand increased at a review-period CAGR of XX.XX%, while total inbound tourist expenditure recorded a CAGR of XX.XX%. Timetric has identified the following key trends and issues in the Thai travel and tourism sector: Increase in tourists from emerging countries Growth of low-cost carriers Political unrest remains a risk to future growth Travel and Tourism in Thailand to 2018 Page 2
EXECUTIVE SUMMARY Figure 1: Thailand Tourism Expenditure (US$ Million), 2009 2018 70,000 Domestic Tourist Expenditure Inbound Tourist Expenditure Outbound Tourist Expenditure 60,000 50,000 40,000 30,000 20,000 10,000 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Timetric analysis Timetric Figure 2: Thailand Key Ratios (%), 2009 2018 Airline - Load Factor Hotel - Room Occupancy Rate Car Rental - Utilization Rate 85% 80% 75% 70% 65% 60% 55% 50% 45% 40% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 3
TABLE OF CONTENTS TABLE OF CONTENTS 1 Executive Summary... 2 2 Travel and Tourism Sector In Context... 13 2.1 A Leading Tourist Destination in Southeast Asia... 13 2.2 On Track to Become a World-Class Health Provider... 14 2.3 Political Unrest Adversely Impacting the Tourism Sector... 14 2.4 Increase in Foreign Investment... 15 3 Country Fact Sheet... 16 4 Tourism Flows... 17 4.1 The Market... 17 4.1.1 Domestic tourism... 17 4.1.2 Inbound tourism... 18 4.1.2.1 China as the key source country... 19 4.1.3 Outbound tourism... 20 4.2 Key Developments... 21 4.2.1 Government efforts to promote domestic tourism... 21 4.2.2 Promotional campaigns to attract international tourists... 21 4.2.3 India is emerging as a key source country... 21 4.2.4 TAT develops marketing action plan for 2014... 22 4.2.5 High travel costs hamper outbound travel to Europe and the Americas... 22 4.3 Timetric View... 23 4.3.1 Domestic tourism... 23 4.3.2 Inbound tourism... 23 4.3.3 Outbound tourism... 24 5 Airlines... 25 5.1 The Market... 25 5.2 Key Developments... 26 5.2.1 LCCs dominate the market... 26 5.2.2 Launch of new routes... 26 5.2.3 Airport infrastructure expansion... 26 5.2.4 Impact of ASEAN agreement... 27 5.3 Competitive Landscape... 28 5.4 Timetric View... 29 6 Hotels... 30 6.1 The Market... 30 6.2 Key Developments... 31 6.2.1 Hotel density high in key tourist destinations... 31 6.2.2 Hotel room supply expected to increase... 31 6.2.3 Occupancy rate increasing... 32 6.3 Competitive Landscape... 33 6.4 Timetric View... 33 7 Car Rental... 34 7.1 The Market... 34 7.2 Key Developments... 34 7.2.1 Bangkok and Pattaya are hubs... 34 7.3 Competitive Landscape... 35 7.4 Timetric View... 35 8 Travel Intermediaries... 36 Travel and Tourism in Thailand to 2018 Page 4
TABLE OF CONTENTS 8.1 The Industry... 36 8.2 Key Developments... 36 8.2.1 Tourism Association of Koh Samui to launch hotel booking website... 36 8.3 Timetric View... 37 9 Tourism Board Profile... 38 9.1 Tourism Authority of Thailand Description... 38 9.2 Target Market... 38 10 Airport Profiles... 39 10.1 Thailand Airports... 39 10.1.1 Overview... 39 10.1.2 Operator profile... 41 10.1.3 Routes... 41 11 Company Profiles Airlines... 42 11.1 Company Profile: Thai AirAsia Co., Ltd... 42 11.1.1 Thai AirAsia Co., Ltd company overview... 42 11.1.2 Thai AirAsia Co., Ltd main services... 42 11.1.3 Thai AirAsia Co., Ltd key employee... 42 11.2 Company Profile: Thai Airways International Public Company Ltd... 43 11.2.1 Thai Airways International Public Company Ltd company overview... 43 11.2.2 Thai Airways International Public Company Ltd business description... 43 11.2.3 Thai Airways International Public Company Ltd main services and brands... 44 11.2.4 Thai Airways International Public Company Ltd history... 44 11.2.5 Thai Airways International Public Company Ltd SWOT analysis... 45 11.2.6 Thai Airways International Public Company Ltd strengths... 45 11.2.7 Thai Airways International Public Company Ltd weaknesses... 47 11.2.8 Thai Airways International Public Company Ltd opportunities... 47 11.2.9 Thai Airways International Public Company Ltd threats... 48 11.2.10 Thai Airways International Public Company Ltd key employees... 49 11.3 Company Profile: Nok Airlines Public Company Ltd... 50 11.3.1 Nok Airlines Public Company Ltd company overview... 50 11.3.2 Nok Airlines Public Company Ltd main services... 50 11.3.3 Nok Airlines Public Company Ltd key employees... 50 11.4 Company Profile: Bangkok Airways Co., Ltd... 51 11.4.1 Bangkok Airways Co., Ltd company overview... 51 11.4.2 Bangkok Airways Co., Ltd main services... 51 11.4.3 Bangkok Airways Co., Ltd key employees... 51 11.5 Company Profile: Cathay Pacific Airways Thailand... 52 11.5.1 Cathay Pacific Airways Thailand company overview... 52 11.5.2 Cathay Pacific Airways Thailand main services... 52 11.5.3 Cathay Pacific Airways Thailand key employee... 52 12 Company Profiles Hotels... 53 12.1 Company Profile: Accor Hotels Thailand... 53 12.1.1 Accor Hotels Thailand company overview... 53 12.1.2 Accor Hotels Thailand main services and brands... 53 12.1.3 Accor Hotels Thailand key employees... 54 12.2 Company Profile: Centara Hotels & Resorts Thailand... 55 12.2.1 Centara Hotels & Resorts Thailand company overview... 55 12.2.2 Centara Hotels & Resorts Thailand main services... 55 12.2.3 Centara Hotels & Resorts Thailand key employees... 56 12.3 Company Profile: InterContinental Hotels and Resorts Thailand... 57 12.3.1 InterContinental Hotels and Resorts Thailand company overview... 57 Travel and Tourism in Thailand to 2018 Page 5
TABLE OF CONTENTS 12.3.2 InterContinental Hotels and Resorts Thailand main services... 57 12.3.3 InterContinental Hotels and Resorts Thailand key employee... 57 12.4 Company Profile: Marriott Hotels Thailand... 58 12.4.1 Marriott Hotels Thailand company overview... 58 12.4.2 Marriott Hotels Thailand main services and brands... 58 12.4.3 Marriott Hotels Thailand key employee... 58 12.5 Company Profile: SERENATA Hotels & Resorts Group Thailand... 59 12.5.1 SERENATA Hotels & Resorts Group Thailand company overview... 59 12.5.2 SERENATA Hotels & Resorts Group Thailand main services... 59 13 Company Profiles Car Rental... 60 13.1 Company Profile: AVIS Rent a Car Thailand... 60 13.1.1 AVIS Rent a Car Thailand company overview... 60 13.1.2 AVIS Rent a Car Thailand main services... 60 13.2 Company Profile: Budget Car and Truck Rental of Thailand... 61 13.2.1 Budget Car and Truck Rental of Thailand company overview... 61 13.2.2 Budget Car and Truck Rental of Thailand main services... 61 13.3 Company Profile: Hertz Thailand... 62 13.3.1 Hertz Thailand company overview... 62 13.3.2 Hertz Thailand main services... 62 13.4 Company Profile: Thai Rent A Car (1978) Co., Ltd... 63 13.4.1 Thai Rent A Car (1978) Co., Ltd company overview... 63 13.4.2 Thai Rent A Car (1978) Co., Ltd main services... 63 13.5 Company Profile: Master Car Rental Co., Ltd... 64 13.5.1 Master Car Rental Co., Ltd company overview... 64 13.5.2 Master Car Rental Co., Ltd main services... 64 14 Company Profiles Travel Intermediaries... 65 14.1 Company Profile: A&F Tour Travel Co., Ltd... 65 14.1.1 A&F Tour Travel Co., Ltd company overview... 65 14.1.2 A&F Tour Travel Co., Ltd main services... 65 14.2 Company Profile: World Travel Service Ltd... 66 14.2.1 World Travel Service Ltd company overview... 66 14.2.2 World Travel Service Ltd main services... 66 14.2.3 World Travel Service Ltd key employees... 66 14.3 Company Profile: Marwin Tours (Thailand) Co., Ltd... 67 14.3.1 Marwin Tours (Thailand) Co., Ltd company overview... 67 14.3.2 Marwin Tours (Thailand) Co., Ltd main services... 67 14.4 Company Profile: NS Travel & Tours Co. Ltd... 68 14.4.1 NS Travel & Tours Co. Ltd company overview... 68 14.4.2 NS Travel & Tours Co. Ltd main services... 68 14.4.3 NS Travel & Tours Co. Ltd key employee... 68 14.5 Company Profile: Oriental Escape Ltd... 69 14.5.1 Oriental Escape Ltd company overview... 69 14.5.2 Oriental Escape Ltd main services... 69 15 Market Data Analysis... 70 15.1 Tourism Output... 70 15.1.1 Total tourism output... 70 15.1.2 Direct tourism output... 71 15.1.3 Indirect tourism output... 72 15.1.4 Tourism output per employee... 73 15.1.5 Direct tourism output per employee... 74 15.1.6 Indirect tourism output per employee... 75 Travel and Tourism in Thailand to 2018 Page 6
TABLE OF CONTENTS 15.2 Tourism Employment... 76 15.2.1 Total tourism employment... 76 15.2.2 Direct tourism employment... 77 15.2.3 Indirect tourism employment... 78 15.2.4 Tourism employee compensation... 79 15.2.5 Total gross income generated by total tourism employment... 80 15.3 Domestic Tourism... 81 15.3.1 Domestic trips by purpose of visit... 81 15.3.2 Number of overnight stays... 82 15.3.3 Total domestic tourism expenditure... 83 15.3.4 Average expenditure per domestic tourist by category... 84 15.4 Inbound Tourism... 85 15.4.1 International arrivals by region... 85 15.4.2 International arrivals by purpose of visit... 86 15.4.3 Total inbound tourism expenditure by category... 87 15.4.4 Average international tourist expenditure by category... 88 15.5 Outbound Tourism Flows... 89 15.5.1 International departures by region... 89 15.5.2 International departures by purpose of visit... 90 15.5.3 Number of overnight stays... 91 15.5.4 Total outbound tourism expenditure by category... 92 15.5.5 Average outbound expenditure per resident by category... 93 15.6 Airlines... 94 15.6.1 Seats available... 94 15.6.2 Seats sold by carrier type business travel... 95 15.6.3 Seats sold by carrier type leisure travel... 96 15.6.4 Load factor by carrier type... 97 15.6.5 Passenger kilometers available by carrier type... 98 15.6.6 Revenue-generating passenger kilometers by carrier type... 99 15.6.7 Revenue per passenger by carrier type... 100 15.6.8 Total revenue by carrier type... 101 15.7 Hotels... 102 15.7.1 Establishments by hotel category... 102 15.7.2 Available rooms by hotel category... 103 15.7.3 Room occupancy rate by hotel category... 104 15.7.4 Room nights available by hotel category... 105 15.7.5 Room nights occupied by hotel category... 106 15.7.6 Average revenue per available room by hotel category... 107 15.7.7 Revenue per occupied room by hotel category... 108 15.7.8 Total revenue per available room by hotel category... 109 15.7.9 Total revenue by hotel category and customer type... 110 15.7.10 Guests by hotel category and customer type... 111 15.8 Car Rentals... 112 15.8.1 Market value by customer type and rental location... 112 15.8.2 Fleet size... 113 15.8.3 Rental occasions and days... 114 15.8.4 Rental length... 115 15.8.5 Average rental length... 115 15.8.6 Utilization rate... 116 15.8.7 Average revenue per day... 117 15.9 Travel Intermediaries... 118 15.9.1 Market value by product type... 118 15.9.2 Online revenues by type of intermediary or provider... 119 Travel and Tourism in Thailand to 2018 Page 7
TABLE OF CONTENTS 15.9.3 Online revenues by type of tourist... 120 15.9.4 In-store revenues by type of intermediary... 121 15.9.5 In-store revenues by type of tourist... 122 15.9.6 Travel agent revenues from domestic tourism, by sales channel... 123 15.9.7 Travel agent revenues from international tourism, by sales channel... 124 15.9.8 Tour operator revenues from domestic tourism, by sales channel... 125 15.9.9 Tour operator revenues from international tourism, by sales channel... 126 15.9.10 Other intermediaries revenues from domestic tourism, by sales channel... 127 15.9.11 Other intermediaries revenues from international tourism, by sales channel... 128 16 Appendix... 129 16.1 What is this Report About?... 129 16.2 Definitions... 129 16.3 Methodology... 134 16.4 Contact Timetric... 136 16.5 About Timetric... 136 16.6 Timetric s Services... 136 16.7 Disclaimer... 138 Travel and Tourism in Thailand to 2018 Page 8
LIST OF TABLES LIST OF TABLES Table 1: Thailand Tourist Arrivals from the Top-10 Countries (Thousand), 2009 2018... 19 Table 2: Thailand Tourist Departures to the Top-10 Countries (Thousand), 2008 2018... 20 Table 3: Thailand Expected Hotel Openings (2014 2015)... 31 Table 4: Thailand Top-10 Hotels (Volume), 2013... 33 Table 5: Tourism Authority of Thailand Key Facts and Locations... 38 Table 6: Suvarnabhumi International Airport, Bangkok Overview... 39 Table 7: Don Mueang International Airport, Bangkok Overview... 39 Table 8: Phuket International Airport, Phuket Province Overview... 39 Table 9: Chiang Mai International Airport, Chiang Mai Province Overview... 40 Table 10: Hat Yai International Airport, Songkhla Province Overview... 40 Table 11: Thai AirAsia Co., Ltd, Key Facts... 42 Table 12: Thai AirAsia Co., Ltd, Main Services... 42 Table 13: Thai AirAsia Co., Ltd, Key Employee... 42 Table 14: Thai Airways International Public Company Ltd, Key Facts... 43 Table 15: Thai Airways International Public Company Ltd, Main Services and Brands... 44 Table 16: Thai Airways International Public Company Ltd, History... 44 Table 17: Thai Airways International Public Company Ltd, Key Employees... 49 Table 18: Nok Airlines Public Company Limited, Key Facts... 50 Table 19: Nok Airlines Public Company Ltd, Main Services... 50 Table 20: Nok Airlines Public Company Ltd, Key Employees... 50 Table 21: Bangkok Airways Co., Ltd Key Facts... 51 Table 22: Bangkok Airways Co., Ltd, Main Services... 51 Table 23: Bangkok Airways Co., Ltd, Key Employees... 51 Table 24: Cathay Pacific Airways Thailand, Key Facts... 52 Table 25: Cathay Pacific Airways Thailand, Main Services... 52 Table 26: Cathay Pacific Airways Thailand, Key Employee... 52 Table 27: Accor Hotels Thailand, Key Facts... 53 Table 28: Accor Hotels Thailand, Main Services and Brands... 53 Table 29: Accor Hotels Thailand, Key Employees... 54 Table 30: Centara Hotels & Resorts Thailand, Key Facts... 55 Table 31: Centara Hotels & Resorts Thailand, Main Services... 55 Table 32: Centara Hotels & Resorts Thailand, Key Employees... 56 Table 33: InterContinental Hotels and Resorts Thailand, Key Facts... 57 Table 34: InterContinental Hotels and Resorts Thailand, Main Services... 57 Table 35: InterContinental Hotels and Resorts Thailand, Key Employee... 57 Table 36: Marriott Hotels Thailand, Key Facts... 58 Table 37: Marriott Hotels Thailand, Main Services and Brands... 58 Table 38: Marriott Hotels Thailand, Key Employee... 58 Table 39: SERENATA Hotels & Resorts Group Thailand, Key Facts... 59 Table 40: SERENATA Hotels & Resorts Group Thailand, Main Services... 59 Table 41: AVIS Rent Car Thailand, Key Facts... 60 Table 42: AVIS Rent a Car Thailand, Main Services... 60 Table 43: Budget Car and Truck Rental of Thailand, Key Facts... 61 Table 44: Budget Car and Truck Rental of Thailand, Main Services... 61 Table 45: Hertz Thailand, Key Facts... 62 Table 46: Hertz Thailand, Main Services... 62 Table 47: Thai Rent A Car (1978) Co., Ltd, Key Facts... 63 Table 48: Thai Rent A Car (1978) Co., Ltd, Main Services... 63 Table 49: Master Car Rental Co., Ltd, Key Facts... 64 Table 50: Master Car Rental Co., Ltd, Main Services... 64 Table 51: A&F Tour Travel Co., Ltd, Key Facts... 65 Table 52: A&F Tour Travel Co., Ltd, Main Services... 65 Table 53: World Travel Service Ltd, Key Facts... 66 Table 54: World Travel Service Ltd, Main Services... 66 Table 55: World Travel Service Ltd, Key Employees... 66 Table 56: Marwin Tours (Thailand) Co., Ltd, Key Facts... 67 Table 57: Marwin Tours (Thailand) Co., Ltd, Main Services... 67 Table 58: NS Travel & Tours Co. Ltd, Key Facts... 68 Table 59: NS Travel & Tours Co. Ltd, Main Services... 68 Table 60: NS Travel & Tours Co. Ltd, Key Employee... 68 Table 61: Oriental Escape Ltd, Key Facts... 69 Table 62: Oriental Escape Ltd, Main Services... 69 Table 63: Thailand Total Tourism Output by Category (THB Billion), 2009 2018... 70 Table 64: Thailand Direct Tourism Output by Category (THB Billion), 2009 2018... 71 Table 65: Thailand Indirect Tourism Output by Category (THB Billion), 2009 2018... 72 Table 66: Thailand Total Tourism Output Generated per Employee by Category (THB Thousand), 2009 2018... 73 Travel and Tourism in Thailand to 2018 Page 9
LIST OF TABLES Table 67: Thailand Direct Tourism Output Generated per Employee by Category (THB Thousand), 2009 2018... 74 Table 68: Thailand Indirect Tourism Output Generated per Employee by Category (THB Thousand), 2009 2018... 75 Table 69: Thailand Total Tourism Employment by Category (Thousand), 2009 2018... 76 Figure 24: Thailand Total Tourism Employment by Category (Thousand), 2009 2018... 76 Table 70: Thailand Total Tourism Employment as a Percentage of Total Employment by Category (%), 2009 2018... 76 Table 71: Thailand Direct Tourism Employment by Category (Thousand), 2009 2018... 77 Table 72: Thailand Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2009 2018... 77 Table 73: Thailand Indirect Tourism Employment by Category (Thousand), 2009 2018... 78 Table 74: Thailand Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 2009 2018... 78 Table 75: Thailand Average Salary per Employee by Category (THB Thousand), 2009 2018... 79 Table 76: Thailand Total Gross Income Generated by Total Tourism Employment by Category (THB Billion), 2009 2018... 80 Table 77: Thailand Number of Trips by Purpose (Million), 2009 2018... 81 Table 78: Thailand Overnight Stays (Million), 2009 2018... 82 Table 79: Thailand Total Domestic Tourism Expenditure by Category (THB Billion), 2009 2018... 83 Table 80: Thailand Average Expenditure per Domestic Tourist by Category (THB), 2009 2018... 84 Table 81: Thailand International Arrivals by Region (Thousand), 2009 2018... 85 Table 82: Thailand International Arrivals by Purpose of Visit (Thousand), 2009 2018... 86 Table 83: Thailand Total Inbound Tourism Expenditure by Category (THB Billion), 2009 2018... 87 Table 84: Thailand Average Expenditure per Inbound Tourist by Category (THB), 2009 2018... 88 Table 85: Thailand International Departures by Region (Thousand), 2009 2018... 89 Table 86: Thailand International Departures by Purpose of Visit (Thousand), 2009 2018... 90 Table 87: Thailand Overnight Stays (Million), 2009 2018... 91 Table 88: Thailand Total Outbound Tourism Expenditure by Category (THB Billion), 2009 2018... 92 Table 89: Thailand Average Outbound Expenditure per Resident by Category (THB), 2009 2018... 93 Table 90: Thailand Seats Available by Carrier Type (Thousand), 2009 2018... 94 Table 91: Thailand Seats Sold by Carrier Type Business Travel (Thousand), 2009 2018... 95 Table 92: Thailand Seats Sold by Carrier Type Leisure Travel (Thousand), 2009 2018... 96 Table 93: Thailand Load Factor by Carrier Type (%), 2009 2018... 97 Table 94: Thailand Passenger Kilometers Available by Carrier Type (Billion), 2009 2018... 98 Table 95: Thailand Revenue-Generating Passenger Kilometers by Carrier Type (Billion), 2009 2018... 99 Table 96: Thailand Revenue per Passenger by Carrier Type (THB), 2009 2018... 100 Table 97: Thailand Total Revenue by Carrier Type (THB Billion), 2009 2018... 101 Table 98: Thailand Establishments by Category (Actual), 2009 2018... 102 Table 99: Thailand Available Hotel Rooms by Hotel Category (Thousand), 2009 2018... 103 Table 100: Thailand Room Occupancy Rate by Hotel Category (%), 2009 2018... 104 Table 101: Thailand Room Nights Available by Hotel Category (Million), 2009 2018... 105 Table 102: Thailand Room Nights Occupied by Hotel Category (Million), 2009 2018... 106 Table 103: Thailand Average Revenue per Available Room by Hotel Category (THB), 2009 2018... 107 Table 104: Thailand Revenue per Occupied Room by Hotel Category (THB), 2009 2018... 108 Table 105: Thailand Total Revenue per Available Room by Hotel Category (THB), 2009 2018... 109 Table 106: Thailand Total Revenue by Hotel Category and Customer Type (THB Billion), 2009 2018... 110 Table 107: Thailand Guests by Hotel Category and Customer Type (Million), 2009 2018... 111 Table 108: Thailand Market Value by Customer Type and Rental Location (THB Million), 2009 2018... 112 Table 109: Thailand Fleet Size (Actual), 2009 2018... 113 Table 110: Thailand Rental Occasions (Million), 2009 2018... 114 Table 111: Thailand Rental Days (Million), 2009 2018... 115 Table 112: Thailand Average Rental Length (Days), 2009 2018... 115 Table 113: Thailand Market Utilization Rate (%), 2009 2018... 116 Table 114: Thailand Car Rental Average Revenue per Day (THB), 2009 2018... 117 Table 115: Thailand Travel Intermediaries Market Value by Product Type (THB Billion), 2009 2018... 118 Table 116: Thailand Travel Intermediaries Online Revenues by Provider (THB Billion), 2009 2018... 119 Table 117: Thailand Travel Intermediaries Online Revenues by Type of Tourist (THB Billion), 2009 2018... 120 Table 118: Thailand Travel Intermediaries In-Store Revenues by Provider (THB Billion), 2009 2018... 121 Table 119: Thailand Travel Intermediaries In-Store Revenues by Type of Tourist (THB Billion), 2009 2018... 122 Table 120: Thailand Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Billion), 2009 2018... 123 Table 121: Thailand Travel Agent Revenues from International Tourism by Sales Channel (THB Million), 2009 2018... 124 Table 122: Thailand Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Million), 2009 2018... 125 Table 123: Thailand Tour Operator Revenues from International Tourism by Sales Channel (THB Million), 2009 2018... 126 Table 124: Thailand Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), 2009 2018... 127 Table 125: Thailand Other Intermediaries Revenues from International Tourism by Sales Channel (THB Million), 2009 2018... 128 Table 126: Timetric Travel and Tourism Sector Definitions... 129 Travel and Tourism in Thailand to 2018 Page 10
LIST OF FIGURES LIST OF FIGURES Figure 1: Thailand Tourism Expenditure (US$ Million), 2009 2018... 3 Figure 2: Thailand Key Ratios (%), 2009 2018... 3 Figure 3: Thailand Domestic Tourism Expenditure (THB Million), 2009 2018... 17 Figure 4: Thailand International Arrivals by Purpose of Visit (Thousand), 2009 2018... 18 Figure 5: Thailand International Departures by Purpose of Visit (Thousand), 2009 2018... 20 Figure 6: Cross-Country Average Expenditure per International Tourist (US$), 2008 2017... 23 Figure 7: Thailand Total Outbound Tourism Expenditure by Category (THB Billion), 2009 2018... 24 Figure 8: Thailand Load Factor (%) and Revenue per Passenger (THB), 2009 2018... 25 Figure 9: Thailand Airlines Market Share in Terms of Passengers Carried (Thousand), 2013... 28 Figure 10: Thailand Seats Sold vs Seats Available (Million), 2009 2018... 29 Figure 11: Cross-Country Room Occupancy Rate (%), 2013... 30 Figure 12: Thailand Hotel Room Occupancy Rate (%), 2009 2018... 32 Figure 13: Thailand Total Hotel Revenue (THB Billion), 2009 2018... 33 Figure 14: Thailand Car Rental Value (THB Million), 2009 2018... 34 Figure 15: Thailand Average Revenue per Day (THB), 2009 2018... 35 Figure 16: Thailand Travel Intermediaries Market Value by Channel (THB Billion), 2009 2018... 36 Figure 17: Thailand Travel Intermediaries Market Value by Product Type (THB Billion), 2009 2018... 37 Figure 18: Thailand Total Tourism Output by Category (THB Billion), 2009 2018... 70 Figure 19: Thailand Direct Tourism Output by Category (THB Billion), 2009 2018... 71 Figure 20: Thailand Indirect Tourism Output by Category (THB Billion), 2009 2018... 72 Figure 21: Thailand Total Tourism Output Generated per Employee by Category (THB Thousand), 2009 2018... 73 Figure 22: Thailand Direct Tourism Output Generated per Employee by Category (THB Thousand), 2009 2018... 74 Figure 23: Thailand Indirect Tourism Output Generated per Employee by Category (THB Thousand), 2009 2018... 75 Figure 24: Thailand Total Tourism Employment by Category (Thousand), 2009 2018... 76 Figure 25: Thailand Direct Tourism Employment by Category (Thousand), 2009 2018... 77 Figure 26: Thailand Indirect Tourism Employment by Category (Thousand), 2009 2018... 78 Figure 27: Thailand Average Salary per Employee by Category (THB Thousand), 2009 2018... 79 Figure 28: Thailand Total Gross Income Generated by Total Tourism Employment by Category (THB Billion), 2009 2018... 80 Figure 29: Thailand Number of Trips by Purpose (Million), 2009 2018... 81 Figure 30: Thailand Overnight Stays (Million), 2009 2018... 82 Figure 31: Thailand Total Domestic Tourism Expenditure by Category (THB Billion), 2009 2018... 83 Figure 32: Thailand Average Expenditure per Domestic Tourist by Category (THB), 2009 2018... 84 Figure 33: Thailand International Arrivals by Region (Thousand), 2009 2018... 85 Figure 34: Thailand International Arrivals by Purpose of Visit (Thousand), 2009 2018... 86 Figure 35: Thailand Total Inbound Tourism Expenditure by Category (THB Billion), 2009 2018... 87 Figure 36: Thailand Average Expenditure per Inbound Tourist by Category (THB), 2009 2018... 88 Figure 37: Thailand International Departures by Region (Thousand), 2009 2018... 89 Figure 38: Thailand International Departures by Purpose of Visit (Thousand), 2009 2018... 90 Figure 39: Thailand Overnight Stays (Million), 2009 2018... 91 Figure 40: Thailand Total Outbound Tourism Expenditure by Category (THB Billion), 2009 2018... 92 Figure 41: Thailand Average Outbound Expenditure per Resident by Category (THB), 2009 2018... 93 Figure 42: Thailand Seats Available by Carrier Type (Thousand), 2009 2018... 94 Figure 43: Thailand Seats Sold by Carrier Type Business Travel (Thousand), 2009 2018... 95 Figure 44: Thailand Seats Sold by Carrier Type Leisure Travel (Thousand), 2009 2018... 96 Figure 45: Thailand Load Factor by Carrier Type (%), 2009 2018... 97 Figure 46: Thailand Passenger Kilometers Available by Carrier Type (Billion), 2009 2018... 98 Figure 47: Thailand Revenue-Generating Passenger Kilometers by Carrier Type (Billion), 2009 2018... 99 Figure 48: Thailand Revenue per Passenger by Carrier Type (THB), 2009 2018... 100 Figure 49: Thailand Total Revenue by Carrier Type (THB Billion), 2009 2018... 101 Figure 50: Thailand Establishments by Category (Actual), 2009 2018... 102 Figure 51: Thailand Available Hotel Rooms by Hotel Category (Thousand), 2009 2018... 103 Figure 52: Thailand Room Occupancy Rate by Hotel Category (%), 2009 2018... 104 Figure 53: Thailand Room Nights Available by Hotel Category (Million), 2009 2018... 105 Figure 54: Thailand Room Nights Occupied by Hotel Category (Million), 2009 2018... 106 Figure 55: Thailand Average Revenue per Available Room by Hotel Category (THB), 2009 2018... 107 Figure 56: Thailand Revenue per Occupied Room by Hotel Category (THB), 2009 2018... 108 Figure 57: Thailand Total Revenue per Available Room by Hotel Category (THB), 2009 2018... 109 Figure 58: Thailand Total Revenue by Hotel Category (THB Billion), 2009 2018... 110 Figure 59: Thailand Guests by Hotel Category (Million), 2009 2018... 111 Figure 60: Thailand Market Value by Customer Type and Rental Location (THB Million), 2009 2018... 112 Figure 61: Thailand Fleet Size (Actual), 2009 2018... 113 Figure 62: Thailand Rental Occasions (Million), 2009 2018... 114 Figure 63: Thailand Rental Days (Million), vs Average Rental Length (Days), 2009 2018... 115 Figure 64: Thailand Market Utilization Rate (%), 2009 2018... 116 Travel and Tourism in Thailand to 2018 Page 11
LIST OF FIGURES Figure 65: Thailand Car Rental Average Revenue per Day (THB), 2009 2018... 117 Figure 66: Thailand Travel Intermediaries Market Value by Product Type (THB Billion), 2009 2018... 118 Figure 67: Thailand Travel Intermediaries Online Revenues by Provider (THB Billion), 2009 2018... 119 Figure 68: Thailand Travel Intermediaries Online Revenues by Type of Tourist (THB Billion), 2009 2018... 120 Figure 69: Thailand Travel Intermediaries In-Store Revenues by Provider (THB Billion), 2009 2018... 121 Figure 70: Thailand Travel Intermediaries In-Store Revenues by Type of Tourist (THB Billion), 2009 2018... 122 Figure 71: Thailand Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Billion), 2009 2018... 123 Figure 72: Thailand Travel Agent Revenues from International Tourism by Sales Channel (THB Million), 2009 2018... 124 Figure 73: Thailand Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Million), 2009 2018... 125 Figure 74: Thailand Tour Operator Revenues from International Tourism by Sales Channel (THB Million), 2009 2018... 126 Figure 75: Thailand Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), 2009 2018... 127 Figure 76: Thailand Other Intermediaries Revenues from International Tourism by Sales Channel (THB Million), 2009 2018... 128 Travel and Tourism in Thailand to 2018 Page 12
TOURISM FLOWS 2 TOURISM FLOWS 2.1 The Market 2.1.1 Domestic tourism The global financial crisis had a negative impact on domestic tourism in 2009. Domestic tourist volumes and expenditure declined by XX.XX% and XX.XX % respectively. Figure 3: Thailand Domestic Tourism Expenditure (THB Million), 2009 2018 300,000 Accommodation Entertainment and sightseeing Foodservice Retail Transportation Travel intermediation 250,000 200,000 150,000 100,000 50,000 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 13
TOURISM FLOWS 2.1.2 Inbound tourism The number of international arrivals to Thailand rose from XX.XX million in 2009 to XX.XX million in 2013, at a review-period CAGR of XX.XX%. Figure 4: Thailand International Arrivals by Purpose of Visit (Thousand), 2009 2018 50,000 Business Leisure Other Personal 40,000 30,000 20,000 10,000 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Timetric analysis Timetric Table 1: Thailand Tourist Arrivals from the Top-10 Countries (Thousand), 2009 2018 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 14
TOURISM FLOWS 2.1.3 Outbound tourism Outbound tourism in Thailand is small, with only XX.XX million outbound departures in 2013, compared to XX.XX million domestic trips. Figure 5: Thailand International Departures by Purpose of Visit (Thousand), 2009 2018 7,000 Business Leisure Other personal 6,000 5,000 4,000 3,000 2,000 1,000 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Timetric analysis Timetric Table 2: Thailand Tourist Departures to the Top-10 Countries (Thousand), 2008 2018 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 15
TOURISM FLOWS 2.2 Key Developments Travel and Tourism in Thailand to 2018 Page 16
TOURISM FLOWS 2.3 Timetric View 2.3.1 Domestic tourism Domestic tourism in Thailand is expected to increase at a CAGR of XX.XX% over the forecast period, increasing from XX.XX million trips in 2013 to XX.XX million by 2018. 2.3.2 Inbound tourism Despite political instability, the number of inbound tourists to Thailand is expected to reach XX.XX million by 2018, representative of a forecast-period CAGR of XX.XX%. Figure 6: Cross-Country Average Expenditure per International Tourist (US$), 2008 2017 Singapore Thailand Indonesia Philippines Malaysia Vietnam 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400 200 0 Source: Timetric analysis 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Timetric Travel and Tourism in Thailand to 2018 Page 17
TOURISM FLOWS 2.3.3 Outbound tourism The number of outbound tourists is expected to reach XX.XX million by 2018, representative of a forecast-period CAGR of XX.XX%. Figure 7: Thailand Total Outbound Tourism Expenditure by Category (THB Billion), 2009 2018 250 Total Transportation Accommodation Retail 200 150 100 50 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 18
APPENDIX 3 APPENDIX 3.1 What is This Report About? 3.2 Definitions This report is the result of extensive research into the travel and tourism sector in Thailand, covering its dynamics and competitive landscape. It provides insights into the market size and forecast for the travel and tourism sector, and includes analysis and insight on key tourism-related subjects such as airports, popular destinations, and national tourist boards. It also includes an overview of the leading companies in the travel and tourism sector, and details of strategic initiatives undertaken by them. For the purposes of this report, the following timeframes apply: Review period: 2009 2013 Forecast period: 2014 2018 Base year for forecasting: 2013 All data is collected in local currency. To avoid distortions due to currency fluctuations, all conversions into US dollars, of current, historical and forecast data alike, are made with a yearly average exchange rate. All values in tables, with the exception of compound annual growth rates (CAGRs), are displayed to one decimal place. Growth rates may, therefore, appear inconsistent with absolute values due to this rounding method. The key market categories featured in the report are defined below: Table 3: Timetric Travel and Tourism Sector Definitions Term Tourism demand factors Annual employee holiday entitlement Domestic trip International trip Trips taken by season Number of trips by residents Average length of trip Tourism flow factors Number of overnight stays International arrivals Leisure trips Definition Factors that influence time and money spent on tourism. Typical factors include the amount of holiday leave available to the average employee in the country, and mean household income. The number of days the average resident of a country will accrue annually through entitled holidays, including annual leave and public holidays. Public holidays are statutory holidays to which a country s residents are entitled. A trip taken to a destination within the traveler s country of residence. A trip taken to a destination outside the traveler s country of residence. The number of trips undertaken by the residents of a country (both domestic and international), segmented into four quarters: January March, April June, July September and October December. The number of trips undertaken by the residents of a country, segmented by domestic and international trips. The average number of nights spent by the residents of a country, segmented by domestic and international trips. Factors that influence the flow of tourists from one location to another. The total number of nights spent by the residents of a country on all trips during a given year. The number of foreign nationals entering a country. For example, a person from Canada who visits France would be an international arrival to France. Trips for holidaying, recreation, or visits to friends and relatives. Travel and Tourism in Thailand to 2018 Page 19
APPENDIX Business trips Other trips International departures Domestic tourist expenditure Accommodation Sightseeing and entertainment Foodservice Retail Transportation Travel intermediation Other categories Inbound tourist expenditure Outbound tourist expenditure Tourism balance of payments Direct tourism output Indirect tourism output Indirect tourism employment Direct tourism employment Total tourism output Trips involving business as the primary purpose. This includes trips for meetings, incentives, conventions and exhibitions (MICE) purposes, events and conferences. Trips for purposes other than leisure or business, such as education, sports or pilgrimage. The total number of citizens leaving their home country and arriving in other countries. This will be higher than the total number of citizens leaving their home country, as a traveler might travel to more than one country. Expenditure on tourism commodities during trips within national borders by citizens of a country. This spending is categorized into accommodation, sightseeing and entertainment, food service, retail transportation, travel intermediation, and others, which include travel insurance and equipment rental. The total direct spending on accommodation by inbound, domestic and outbound tourists within a single economy. The total direct spending on sightseeing and entertainment by inbound, domestic and outbound tourists within a single economy The total direct spending on food and beverages from foodservice outlets by inbound, domestic and outbound tourists within a single economy. The total direct spending in retail outlets by inbound, domestic and outbound tourists within a single economy. The total direct spending on transportation by inbound, domestic and outbound tourists within a single economy. The total direct spending via travel intermediaries by inbound, domestic and outbound tourists within a single economy. The total direct spending within all other categories by inbound, domestic and outbound tourists within a single economy. Expenditure on travel and tourism commodities by international visitors within a country. This spending is categorized into accommodation, sightseeing and entertainment, food service, retail, transportation, travel intermediation and others, which include travel insurance and equipment rental. The total expenditure by the residents of a country for the purpose of, and during, international tourism trips, irrespective of whether these transactions involve domestic or international providers. This spending is categorized by various categories such as accommodation, sightseeing and entertainment, food service, retail, transportation, travel intermediation and others, which include travel insurance and equipment rental. The difference between the expenditure of a country s inbound and outbound tourists with international tourism commodities providers. The total direct spending by inbound, domestic and outbound tourists within a single economy, segmented by categories such as accommodation or sightseeing and entertainment. Direct tourism output represents all output consumed directly by visitors. All output used as inputs in the process of producing direct tourism output. Examples include toiletries for hotel guests and local entertainment for hotels. All jobs where workers are engaged in the production of indirect tourismrelated output, for example, output which is used as an input in the process of producing direct tourism output. For example, people employed for local entertainment in hotels generate an indirect output, which will be used as an input for the accommodation industry, a direct tourism output. All jobs where workers are engaged in the production of direct tourism output. The sum of the value of goods and services purchased by tourists and output which is used as an input in the process of producing these goods and services. Travel and Tourism in Thailand to 2018 Page 20
APPENDIX Total tourism employment Total tourism employment as a percentage of total employment Average salary by category Total national tourism expenditure Average national tourism spend per day of trip domestic Average national tourism spend per day of trip international Percentage of total resident income spent on tourism Average expenditure per international tourist Average expenditure per domestic trip Average overseas tourism expenditure Domestic, outbound and inbound tourist expenditure on transportation Direct tourism output on transportation Indirect tourism output on transportation Indirect tourism employment on transportation Direct tourism employment on transportation Total tourism output on transportation Total tourism employment Total national tourism expenditure on transportation Average expenditure per international tourist on transportation Average expenditure per domestic trip on transportation Passenger airlines Low-cost airlines Full-service airlines All employees engaged in generating tourism output within a country, both directly and indirectly. The percentage of people employed in the tourism industry, both directly and indirectly, of the total employed population. Average remuneration per year for employees working within tourismrelated categories. The total spending by residents on both domestic and outbound trips within categories such as accommodation and transportation. The average daily expenditure of a country s residents during domestic trips. The average daily expenditure of a country s residents during international trips. The percentage of total annual income that a country s residents spend on travel and tourism activities. The average expenditure on travel and tourism activities by an international tourist within a country. This spending is categorized by accommodation, entertainment and sightseeing, food service, retail transportation, travel intermediation, and others, which include travel insurance and equipment rental. The average expenditure on domestic travel and tourism activities by residents of a country, segmented by categories such as accommodation and foodservice. The average expenditure on travel and tourism activities by outbound tourists of a country, segmented by categories such as accommodation and food service. Expenditure on all modes of transport within a country by domestic, outbound and inbound tourists. The total direct spending on transportation by inbound, outbound and domestic tourists within a single economy. Direct tourism output represents all output consumed directly by visitors. Indirect tourism output on transportation includes all output used as inputs in the process of producing direct tourism output on transportation. Includes all jobs where workers are engaged in the production of indirect tourism-related output, for example, output which is used as an input in the process of producing direct tourism output. Includes all jobs where workers are engaged in the production of direct tourism output in the transportation category of a country. The sum of the value of goods and services (directly or indirectly related to transportation) purchased by tourists and output, which is used as an input in the process of producing these goods and services. All employees engaged in generating tourism output within a country, both directly and indirectly. The total spending by residents on transport in domestic trips. The average expenditure on transport by an international tourist within a country. The average expenditure by residents of a country on transport during domestic trips. An airline whose primary business is the transport of passengers. Airlines that generally offer lower fares by eliminating many traditional services. To recover the revenue lost in reduced ticket prices, the airlines may charge for additional facilities such as priority boarding, seat allocation, food and baggage. Full-service airlines generally have higher fares, operate long-distance routes and offer a complete range of in-flight services. Travel and Tourism in Thailand to 2018 Page 21
APPENDIX Charter airlines Number of seats available Number of seats sold Hotels Budget hotels Midscale hotels Upscale hotels Luxury hotels Number of rooms Room occupancy rate Revenue per available room Total room revenue Total non-room revenue Number of guests Business guests Leisure guests Car rental Business rentals Leisure rentals Airport rentals by leisure customers Airport rentals by business customers Non-airport rentals by leisure customers Non-airport rentals by business customers An airline hired by a group or single customer for leisure or business purposes, or as an air ambulance, and flies outside normal schedules. Airlines classified as non-scheduled by civil aviation organizations fall into this category. The number of seats available for purchase on all the airlines operating in a country, for example, both national and foreign carriers operating on domestic and international routes. The number of seats sold to revenue passengers by all the airlines operating in a country in a year. Establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes offstreet parking facilities but not necessarily meal services. Includes hotels that are considered to be budget accommodation, or have a one- or two-star rating, providing accommodation on a short-term basis at relatively low prices. Includes hotels with a three-star rating. These hotels provide more facilities and comfort than budget hotels, and their services are charged at higher prices. Includes hotels with a four-star rating. Upscale hotels include both traditional full-service hotels and smaller select-service hotels with comfortable accommodation at higher prices than midscale hotels. Includes hotels with a five-star rating or higher. Luxury hotels provide top quality accommodation, with a combination of high-class facilities and style, typically at much higher prices than standard hotels. The total number of rooms available in all hotel accommodation establishments in a country in a year. The percentage of available rooms sold during a given period. A measure of financial performance in the hospitality industry. It is the ratio of total room revenue to total rooms available. Average room rates and occupancy can also be used to calculate revenue per available room. The room rent that a guest pays for the occupied room. Revenue earned by hotels other than the room rent. It includes revenue from food and beverages, telecommunications, health and leisure operations, and car rentals. Guest numbers in all hotel accommodation establishments in a country in a year. The annual number of guests arriving in hotel accommodation establishments for business purposes. The annual number of guests arriving in hotel accommodation establishments for leisure purposes. Car rental is the hiring of a passenger vehicle, which includes cars and small vans by both business and leisure travelers for a short term duration It excludes leasing and long term rentals. Annual revenue generated by a car rental company under negotiated contractual agreements specific to business trips. Annual revenue generated by a car rental company through leisure/personal trips. Annual car rental revenue generated through direct customer rentals hired at airport locations specific to leisure/personal trips. Annual revenue generated through car rentals under negotiated contractual agreements between the employers and the rental company specific to the purpose of business trips hired at airport locations. Annual car rental revenue generated through direct customer rentals hired at locations other than airports for the purpose of leisure/personal trips. Revenue generated through car rentals under negotiated contractual agreements between the employers and the car rental company for the purpose of business hired at locations other than airports. Travel and Tourism in Thailand to 2018 Page 22
APPENDIX Insurance replacement Fleet size Number of rental occasions Rental days Average rental length Utilization rate Average revenue per day Travel intermediaries Accommodation only Travel only Car rental only Tourism packages Other products Travel agents Tour operators Other providers Online In-store Source: Timetric analysis The revenue generated by car rental firms through insurance and leasing companies, repair shops or dealerships with a contractual agreement for the use of a replacement car by a consumer when his/her own car is under repair. The number of operational cars available for short term rental for the purpose of business, leisure and insurance replacement. The number of car rental transactions between a car rental company and the consumers in a calendar year. The total number of days when all the operational cars in the fleet are rented in a calendar year. Average rental length is the average number of days for which a car has been hired in a single transaction. The ratio of the number of rental days to total number of days for which cars could be actually rented during the year. The mean revenue earned by a rented car in a day. i.e., the ratio of car rental revenue to the total number of rental days in a year. Part of a business that assists in selling travel products and services to customers. The products may include airline tickets, car rentals, hotels, railway tickets and package holidays that may combine several products. Total revenue generated by intermediaries exclusively through accommodation bookings. Total revenue generated by intermediaries exclusively through travel bookings. Total revenue generated by intermediaries exclusively through car rental bookings. A combination of tourism products or services, such as accommodation, travel bookings and car rental bundled together by a tour operator. Revenue generated by travel intermediaries from travel products and services that are not classified above. Businesses that sell travel-related products and services to both leisure and business customers on behalf of suppliers such as tour operators. These may include package holidays, sightseeing tours, airline tickets, hotel accommodation, cruise bookings, car rentals, rail travel and travel insurance. Some travel agents also serve as sales agents for international travel companies. Tour operators typically combine two or more travel services, such as transport, sightseeing, accommodation, food and entertainment, and sell them either directly to customers or through travel agents as a single product, called a package tour, for a single price. Any part of the value chain between the direct supplier and traveler (customer), which is not classified as a travel agent or a tour operator. Revenue generated by travel intermediaries by selling travel-related products or services over the internet. Revenue generated by travel intermediaries by selling related products or services to a customer over the counter. Timetric Travel and Tourism in Thailand to 2018 Page 23