news release June 25, 2008 Answering the call for better business communications - the future revealed Vodafone Australia, Cisco and Research In Motion (RIM) join forces to deliver a worldfirst business communications solution for small business: Vodafone Business One Vodafone Australia becomes full-service telecommunications provider Vodafone Business One delivers full-service telecommunications; converged fixed and mobile services including DSL broadband, equipment and devices, fully managed support in One simple solution for One monthly fee, with One point of contact Revealing a world-first in IT and telecommunications, Vodafone Australia, Cisco and Research In Motion (RIM) today announce a three-way initiative to deliver integrated business communications services in Australia, to be marketed as Vodafone Business One. Launching later this year, Vodafone Business One will combine all telecommunication services fixed and mobile, voice and data, services and equipment into one simple, managed solution with single-point accountability on installation, technical support and fleet management and one monthly invoice. Focusing primarily on small-medium sized businesses of between 10-100 employees, the integrated solution uses the latest, business grade technology to deliver efficiency, scalability and productivity benefits to Vodafone Business One customers. Today s announcement marks the first move beyond mobile-only communications services for Vodafone Australia and is the first instance globally of a Cisco Unified Communications solution with BlackBerry smartphones as a handset option. Russell Hewitt, CEO at Vodafone Australia explained the significance of the announcement: Today, Vodafone Australia makes it s most significant strategic play since the launch of 3G services three years ago. With the announcement of Vodafone Business One, Vodafone has 1
evolved from being a mobile-only provider, to the world of full-service telecommunications services, enabling Vodafone to bring the principles of innovation and competition it has delivered in the mobile space to the fixed-line arena. Vodafone Business One customers will receive the latest in cutting-edge networking and unified communications technology a scalable Cisco Powered platform. With it, small businesses can step away from the traditional world of fixed line access fees and into the cost-effective world of Internet Protocol (IP), broadband and unified communications. By using Wi-Fi -enabled dual-mode BlackBerry smartphones and secure Cisco Wi-Fi in the office, Vodafone Business One customers can use their BlackBerry to make calls within the office zone at fixed-line rates, while making calls outside the office via the Vodafone mobile network. Both fixed and mobile calls will be covered by a single account-level service fee, similar to Vodafone s popular Business Cap plans. Hewitt continued; Customers have told us that they want to capitalise on the latest IP technologies without sacrificing quality, security and reliability. SME business owners are busy growing their business and don t have time to deal with multiple systems, technologies and suppliers, so we re doing all of the hard work for them. Vodafone is integrating the very best, business-grade technologies available, so our customers can benefit from the combined expertise of three global leaders and enjoy the advantages of a fully integrated, scalable, converged managed communications service. Hewitt concluded; Spending money on traditional, fixed-lines with costly line rentals is now a thing of the past. Vodafone Business One provides a genuine alternative for Australia s small businesses. With Vodafone Business One customers will also gain access to unique features such as Office Zone Calling, Office Number Anywhere and One Voicemail: Office Zone Calling - when inside the secure Office Zone Wi-Fi coverage area, calls from the dual-mode BlackBerry smartphones are routed through the fixed network and charged as a fixed line call. Office Number Anywhere - enables customers to keep their fixed line identity while away from the office environment and receive calls to their landline number on their mobile, through Wi-Fi in the office and via Vodafone s GSM network while out of the office One Voicemail - enables customers to simplify voicemail retrieval to one, unified account covering both fixed and mobile. 2
Cisco Australia and New Zealand Vice President, Les Williamson, said: Vodafone Business One is the coming of age for unified communications for small to medium-sized businesses. Previously the domain of big business, SMEs can now utilise these technologies to improve collaboration, reduce cost and grow productivity. Vodafone Business One will play a key role in helping this to happen and Cisco is proud to be an integral part of this ground-breaking initiative. (See fact sheet for more information on Cisco elements of Vodafone Business One). Vodafone Business One utilises BlackBerry Mobile Voice System (MVS) technology to extend desk phone functionality, including hold, transfer, conference and extension dialling, to BlackBerry smartphones over Wi-Fi networks. Vodafone plans to offer several new BlackBerry smartphones that will support the Wi-Fi calling capabilities of Vodafone Business One, including the BlackBerry Pearl 8120, BlackBerry Curve 8320, BlackBerry 8820 and the new BlackBerry Bold 9000. An integral part of the Vodafone Business One solution, BlackBerry smartphones can automatically select Wi-Fi as the preferred transmission method to send and receive calls and emails, as well as access other data applications, when in the office. Customers can choose to use IP phones or their BlackBerry dual-mode smartphones while in the office. Jeff McDowell, Vice-President, Global Alliances, Research In Motion, said: We are very pleased to support Vodafone Australia in delivering this full service telecommunications solution. Vodafone Business One is an innovative offering that enables small businesses to gain the benefits of convergence with the simplicity of a turn-key service. (see fact sheet for more information on BlackBerry MVS and Wi-Fi-capable smartphones). An integral part of the Vodafone Business One solution, the BlackBerry device automatically selects Wi-Fi as the preferred transmission method to send and receive calls and emails when in the office. Customers can choose to use Unified Communications IP phones in the office or their BlackBerry dual-mode smartphones. Jeff McDowell, Vice-President, Global Alliances, Research In Motion, said: RIM is a source of perpetual innovation and dual-mode provides Vodafone Business One customers with the best of both worlds: Wi-Fi in the office and Vodafone mobile coverage when they re out of the office and on the move. 3
Vodafone, Cisco and RIM have been collaborating for more than 12 months to develop a unique, converged solution of services and equipment and since early 2008, Vodafone Business One has been deployed at a number of Sydney-based businesses, where the service has undergone stringent testing, development and refinement. Vodafone, Cisco and RIM today invite businesses to learn more about Vodafone Business One by visiting: www.vodafonebusinessone.com.au. Prospective customers can view all key elements of the Vodafone Business One proposition and pre-register their interest. Vodafone will begin a progressive rollout of Vodafone Business One over the coming months to small and medium-sized enterprises in New South Wales before extending the service to customers in all major business centres by the end of the year. Further details relating to Vodafone Business One products, services, features and pricing will be released closer to launch, later this year. ends Notes to Editors Vodafone Australia will manage all support services in relation to Vodafone Business One, offering customers one single point of contact for all communications services. Pricing structure will be announced closer to launch, later this year however, will follow the same philosophy as Vodafone s popular Business Cap plans, which offer a scalable, shared service, for one simple, monthly fee. Vodafone provides business-grade DSL services to customers via a commercial network agreement with AAPT. Vodafone will announce channel partners and the distribution of the Vodafone Business One service closer to launch. For further information visit www.vodafonebusinessone.com.au or see Media Contacts, outlined below. BlackBerry, RIM, SureType and related names and logos are trademarks or registered trademarks of Research In Motion Limited in the U.S. and countries around the world and used under license. 4
Media Contacts Vodafone Australia plc Greg Spears on: 0406 315 014 or via email: greg.spears@vodafone.com or Dominic Hilton-Foster on: 0405 703 495 or via email: dominic.hilton-foster@vodafone.com Steve Munachen, Pulse Communications on: 0404 014 930 or via email: steve@pulsecom.com.au Cisco Systems Australia / New Zealand Peter Witts on: 0401 890 385 or via email: pwitts@cisco.com Research In Motion Katie Lee via email: kale@rim.com Veronica Colvin, Spectrum Communications Tel: +61 2 9954 3299 or via email: veronicac@spectrumcomms.com.au About Vodafone Vodafone is the world's leading international mobile communications group with equity interests in 25 countries and 39 partner networks across 5 continents. The group provides quality services to 3.57 million Australian customers (excluding MVNO customers) and has more than 252 million proportionate customers worldwide. Vodafone Pty Limited 2008: VODAFONE and the Vodafone logos are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners. About Cisco Systems Australia / New Zealand Cisco (NASDAQ: CSCO) enables people to make powerful connections-whether in business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings are used to create the Internet solutions that make networks possible-providing easy access to information anywhere, at any time.cisco was founded in 1984 by a small group of computer scientists from Stanford University. Since the company's inception, Cisco engineers have been leaders in the development of Internet Protocol (IP)-based networking technologies. Today, with more than 65,225 employees worldwide, this tradition of innovation continues with industry-leading products and solutions in the company's core development areas of routing and switching, as well as in advanced technologies such as data centre, digital media, mobility, security, TelePresence, video and unified communications. The emergence of the network as a platform is changing the entire value chain of technology and placing the network squarely at the center of innovation: as many as 14 billion devices will be connected to the Internet by 2010. The explosion of devices will be fueled by more and more services and tasks being handled online, from phone calls to personalized searches to downloading videos, games and other forms of entertainment. The role of the network is evolving beyond that of infrastructure. It is emerging as a secure platform for delivering the customized and personalized experience that 21st century users expect - whether that means delivering new services as a carrier, boosting productivity for businesses of any size or consumers looking for real-time, personalized entertainment and services. As an increasingly intelligent network evolves into a platform, users will be able to communicate from any device and in whatever mode they choose. Cisco is leading the transition to a network-centric technology environment. By combining its core strength (IP) with intelligence, the company is creating a powerful communications platform that will serve as the basis for the convergence of data, voice, video and mobile communications in a secure, integrated architecture Cisco s headquarters are in San Jose, California. It also has major operations in Research Triangle Park, North Carolina, and Chelmsford, Massachusetts. About Research In Motion (RIM) Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services 5
that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to timesensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry wireless platform, the RIM Wireless Handheld product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com. Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as "intend" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to Research In Motion Limited. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, without limitation, possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, the initiation or outcome of litigation, acts or potential acts of terrorism, international conflicts, significant fluctuations of quarterly operating results, changes in Canadian and foreign laws and regulations, continued acceptance of RIM's products, increased levels of competition, technological changes and the successful development of new products, dependence on third-party networks to provide services, dependence on intellectual property rights, and other risks and factors detailed from time to time in RIM's periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. RIM has no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. Wi-Fi is a registered trademark of the Wi-Fi Alliance. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services. 6