Department of Mass Communication Faculty Professor Kim, Young Seok Ph. D, (Stanford University, 85) Mass Communication Choi, Yang Soo Ph. D, (University of Iowa, 86) Communication Yoon, Young Chul Ph. D, (University of Minnesota, 89) Mass Communication Kang, Sang Hyun Ph. D, (Yonsei University, 88) Communication theories, information society, Critical Communication theory Kang, Tae Young Ph. D, (University of Texas at Austine, 89) Mass Communication Han, Jung Ho Ph. D, (University of Missouri, 87) Advertising & PR Associate Professor Kim, Joo Hwan Ph. D, (University of Pennsylvania, 97) Digital Communication Kim, Hee Jin Ph. D. (University of Texas at Austine, 94), Advertising Assistant Professor Kim, Kyung Mo Ph. D, (New York State University, 98) Communication theories Interrational communication Kim, Eun Mee Ph. D, (Northwestern University, 96) Communication Studies Introduction The main object of the Department of Communication is to educate and train students to lead active careers in journalism and communication fields. This is done with a proper curricula of theories and practices of mass communication, mainly by stimulating and cultivating students scientific thinking and research ability in relevant areas. Department Regulation 1. The MA students must obtain at least 24 credit hours out of required 30 credit hours from the courses offered by the department of communication, or from the related courses only by permission. The other six credit hours can be obtained from humanity and social science fields. 2. Students whose major in the undergraduate course was not communication or a related subject, must in addition, obtain four courses (12 credit hours) offered by the department of communication in the undergraduate level. Four courses(12 credit hours) must be pass/non-pass based cne. Among them, students have to take one course between Intro. to Media Studies and Communication Theories. The department head can waive them through interviews with the students. 3. Ph.D. students must obtain at least 60 credit hours, including ones obtained in the M.A. program. Out of ten courses, Ph.D. students should take at least four that are offered by the department of communication. 4. M.A. students should submit the thesis proposal after completing three semesters to the thesis review committee, while Ph.D. students should do this after six semesters. The M.A. thesis review committee is composed by three faculty members, while the Ph.D. dissertation committee is by five members. 5. The thesis draft should be submitted to committee no later than 15 days prior to 422 YONSEI UNIVERSITY
the deadline. The dissertation draft should be submitted 30 days prior to the deadline. Comprehensive examination 1. The comprehensive examination for M.A. students is composed of three fields: communication theories, research methods, and elective major subjects. Among them, communication theories and research methods are requisite for all M.A. candidates. 2. The comprehensive exam for Ph.D. students is composed of five subjects. Two subjects-communication theory and research methods are requisite courses; one subject is related to candidate s dissertation; one subject is an elective course chosen by candidates, and one subject is an elective course chosen from the candidate s second major. Courses FC 501, Communication TheoryI History, function, economics and audience usage of mass media including newspapers, television, and magazines. News and content decision making. Special legal and ethical issues. Theoretical models of communication with emphasis on the applications of communication theory to various professional communication areas. FC 502, Communication Research Method I Content analysis, survey research, experimental design, statistical and other methods. Communication research strategy and methodology. Scientific process. Derivation and test of hypothesis. Methods of research design. Methods of data collection and analysis. Writing and criticizing research reports. FC 503, Theories of Communication and Media FC 504, Global Media & Social Change FC 505, Mobile FC 506, Current Researeh on Internet Media Research seminar on web-based media. This seminar course overviews current research on diverse web-based media activities. It focuses on comparing theories and practices of traditional mass media and web-based media, so that existing theories and research frames can be applied to explain new phenomenon. FC 507, Creation and Distribution of Audio-Visual Programming This course studies current research on the creation, production, and distribution of audio-visual programming including television programs and motion pictures. It covers topics such as the role of audio-visual programming within the larger social and cultural contexts and the process and consequence of trans-border flow in audiovisual programming. FC 509, Love, Conversation & Democracy The purpose of this course is to reconsider the old but important question of constructing a unifying theoretical framework for interpersonal and mass communication. We will first review discussions of Bryce, Oakeshott, Arendt, Bahktin, Tarde, Katz, Schudson, Elster, Barber and Jung, who emphasized the significance of conversation from diverse points of views. We will also discuss Habermas s theory of communicative action and Giddens s theory of intimacy and democracy of emotions from the College of Social Science 423
perspective of deliberative democracy. This course will raise and try to answer the following big questions: What is love in interpersonal relations? How do love and conversation work for each other? What would be the role of love and conversation for democracy? We will also consider what would be the impact of emerging digital and mobile media on love, conversation and democracy. FC 511, Seminar in Korean Mass Media History Deals with the formation and development of the press in Korea and the role of Korean press as seen from the political, economic, social and cultural viewpoint. FC 512, Seminar in American and European Mass Media Institutional structure and normative functions of press systems in modern societies as shaped by prevailing world views and social organizations. FC 521, Theory of Mass Culture The relationship between communication and culture, emphasizing the mass media its their symbolic import. Topics in cultural diversity and verbal interaction will be discussed. FC 522, Seminar in Psychology of Analysis of organizational and individual mental states, dealing with the process of human socialization and formative conformity, with reference being the communication process. Treats the effects of various relationships in society that appear from the inter-contact process between the organization and the individual. FC 523, Cultural Study The mass media as creators and critics of mass culture in American life; emphasis on relationships between the media and mass culture. FC 524, Language, Discourse and Communication FC 525, Studies in Video Culture FC 526, Philosophy of Digital FC 527, Multimedia and Mass Culture FC 531, History of Communication Study Development of mass media with emphasis on their impact and roles. Also deals with variable time periods. FC 532, History of Communication Thoughts Seminar covering significant events, figures, and trends in the history of journalism. FC 541, New Media Technology Overview of the technology of electronic media and related social issues. FC 542, Broadcast Programming Development, production, and evaluation of special types of television programs and performances. Analysis of current policy issues in broadcast/cable programs; standards and methods for evaluating communications policy processes and outcomes. Evaluation, selection and scheduling of broadcast programming. FC 551, Seminar in Communication Problems Issues and problems in contemporary mass media. Effects of news and practices of journalists. 424 YONSEI UNIVERSITY
FC 591, Independent Study I (2) by each student, guided by a faculty FC 592, Independent Study II (2) FC 593, Independent Study III (2) FC 601, Seminar in Control Analysis of Philosophical, legal, political, and statutory principles underlying law and public policy applied to media. Selected issues involving constitutional law, common law, statutes, and administrative policy are discussed. FC 602, Seminar in Propaganda Theory Concepts, roles, techniques of propaganda with special emphasis on propaganda via the mass media in modern society. FC 611, Seminar in Comparative Mass Media A comparative study of the ongoing change in the communications policy environment of different countries. Policy approaches on the respective national economies and societies. Comparison of various national approaches to broadcasting, cable, satellite systems. Policy, economic, institutional and content issues. Interaction and media flow among countries. FC 612, Seminar in International Effects of international press systems on the flow of news and information. Press theories and freedoms around the world. Impact of global news. Mass communication, news and development. Comparison of national approaches to the use of television, radio, cable, telephone, data, and satellite communication. Development, international interaction, data flows, propaganda, impact on cultures. Interaction and media flow among countries. FC 621, The Information Society Technological and social trends in the information society. Social policy involving information technologies and services. Theoretical frameworks concerning media and communication processes, and their interactions with technology. Social, organizational, critical, and economic perspectives. FC 622, Persuasive Use of messages to gain compliance and effect social change. Persuasion and attitude change from classic theories to contemporary situations. FC 631, Seminar in Advertising and Public Relations Analysis, selection, and scheduling of advertising media; examination of algorithms, technologies, and software used in media planning. Data collection and analysis. Use and interpretation of software package output. Practices of advertising in relation to economies, societies, and mass communication. Public relations practice in business, education, and government. FC 632, Information and Cultural Industry Examines closely how culture is generated and propagated through communication, the process of change in traditional culture, assimilation of heterogeneous cultures, and how interrelations form through communication. College of Social Science 425
FC 633 Studies in Advertising Theory FC 634 Advertising Management FC 635 Theories in Public Relations FC 641 Semiotics Study of symbols and signs in modern and post-modern societies. Analysis of significance and meaning in media texts. FC 642 Theories of Publizistik Wissenschaft Analysis of the public sphere in modern society. Study of press theories from the perspective of German social science. FC643 Digital Signs & Visual Arts FC 651 Sociology of Government restrictions, administrative policy, and informal limits placed on mass communication are discussed. Includes constitutional and regulatory problems. FC 652, Studies in Communication Campaigns Impact of public communication campaigns aimed to educate and persuade mass audiences. Strategies for message development and ongoing assessment, Techniques for audience analysis and evaluation. FC 653 Sociology of Journalism FC 661, Broadcast Economics Economic theory and analysis relevant to the mass media. Economic structure and performance of mass media and advertising industries. Competition among media and within related industries. FC 662, Broadcast Criticism Theoretical, conceptual, ethical, philosophical and historical approaches to visual information. Use of visual elements in journalism. FC663, The Economics of Broadcasting Industries FC 671, Video Economics The economics of communication media. A survey of the economic organization and characteristics of traditional communication sectors (newspaper publishing, film, broadcast-tv and cable-tv, and telephony). Deals in greater detail with specific, crosssector economic issues related to networks, media technologies, and digital convergence. FC 699, Directed Research I (1) Supervised research by each student under faculty supervision. FC 701, Communication Theory II Process and effects of mediated communication. Audiences, socialization, and persuasion. Macro-societal, and intercultural perspectives. Theory construction. Current mass communication research and theories, including exposure patterns and diffusion of news and social effects of mass media. FC 702, Communication Research method II Survey, experimental and content-analytic techniques applied to the study of media. Academic and applied research methods. Univariate and multivariate techniques. Further consideration of communication research strategy and methodology. Topics include systems theory, cybernetics, and transactional approach. Further study of methods of data collection and analysis. FC 751, Current Theories of Selected themes, topics or issues involving 426 YONSEI UNIVERSITY
emerging practices of journalism and operations of mass media. FC 712, Political Economy of Structure and functions of mass communications systems and their relationship to political and economic systems. FC 721, Rhetoric Understanding of theories of rhetoric and skills of public speaking presentation, and debates will be held. FC 722, Political Communication Theories Analysis of the role of mass media and other channels of communication in political and electoral processes. FC 731, Legal Approaches to Mass Philosophical, legal, political. and statutory principles underlying law and public policy applied to media. Selected issues involving constitutional law, common law, statutes, and administrative policy. Policy and plans in mass communication. FC 732, Theories of Critical Communication Evaluation of the efficacy of messages. Interdependence of communication and other societal factors, emphasizing criteria for ethical and social appropriateness. FC 741, Seminar in Communication Study Analysis of various types of communication in human society. Focus on special topics related to human communication. FC 742, Theories of Communication Effects Study of the various dimensions of communication effects. Theoretical understanding of psychological, social, and cultural effects of mass communication. FC 791, Independent Study I (2) FC 792, Independent Study II (2) FC 793, Independent Study III (2) FC 801, Studies in Korean Topics and issues on communication systems in Korea. Analysis of both interpersonal and mass communication in Korean context. FC 802, Seminar in Intercultural Topics in cultural diversity and verbal interaction. Problems in communicating across cultural boundaries. FC 811, Media System and Social System Theoretical, conceptual, ethical, philosophical and historical approaches to visual information. Use of visual elements in journalism. FC 812, Freedom and Responsibility of The Press The development of professionalism among journalists, emphasizing the emergence of objectivity as a professional and epistemological norm. Theories and principles affecting judicial and societal College of Social Science 427
interpretations of freedom of speech and freedom of the press. FC 821, Studies in Communist Functions and practices of media in communist societies. Philosophical and historical background of communist media system. FC 822, Communication in the Third World Seminar covering concepts and practices of journalism in the Third world. International flow of news. Law and theory for the freedom of the press and freedom of information. News agencies and their sources. Work of foreign correspondents. Problems of Third World coverage. Role of communication in the economic, social, and political development of the Third World countries. political, economic and social development in certain states. FC 841, Communication Interaction Between South and North Korea Issues associated with communication between South and North Korea. Roles of mass media in the process of reunification of Korea. FC 899, Directed Research II (1) Research by each student under faculty supervision. FC 831, Organization Communication Theories, systems, structures, and processes of organizational communication. Communication in multinational organizations and in individual, leadership, supervisor-subordinate and small group situations. Economics and management of news organizations. Motivation, leadership, communication, and regulations. Ownership and competition of news organizations. Emphasis on dyadic and group processes and organizational intervention strategies. Topics include managing diversity, organizational structure, and communication productivity. Organizational communication structure and information processing. The organization s embedment in a larger social environment. FC 832, Studies in Developmental Comparative analysis about which roles communication act on the process of 428 YONSEI UNIVERSITY