CYLANCE CHANNEL PROGRAM Partner with the Fastest-Growing Company in Cybersecurity
SOC OUR MISSION IS TO PROTECT EVERY ENDPOINT ON THE PLANET We aso strive to be the easiest vendor for channe partners to do business with. We have deveoped revoutionary products, services and rewards programs to motivate our partners to join us in our mission. PARTNERS IN PROTECTING THE WORLD S SYSTEMS We make software that predicts cyberattacks and bocks them in rea time on the endpoint before they ever execute. Cyance s unique approach to cybersecurity everages artificia inteigence, machine earning and a ightweight endpoint agent. Our products and services aow partners to generate highy vauabe strategic soutions that provide asting, recurring revenue streams. Through the Cyance Channe Program, our partners get excusive access to offer our award-winning products and services that protect endpoints BEFORE maware executes, and gain the support they need to succeed, incuding dea registration, saes resources and access to Cyance cybersecurity experts. Revoutionizing Cybersecurity Cyance s products and services proactivey prevent execution of advanced persistent threats and maware at the endpoint, enabing a eve of security that far exceeds the effectiveness of traditiona, signature-based antivirus soutions. Our award-winning product, CyancePROTECT stops what others don t, without requiring a coud connection or frequent updates, a whie using a fraction of the system resources associated with antivirus and endpoint security software. The Cyance Ecosystem Coud-enabed for scae, Cyance s products are designed to deiver best-of-breed cybersecurity for the endpoint. Our soutions enabe partners to add rea vaue and hep customers sove the biggest probem in IT security today endpoint protection. Cyance s high-vaue partner programs combine our products, consuting services, compementary technoogy soutions and managed security services to create asting, recurring revenue streams. We aso offer access to a broad coection of resources that provide education and training, co-marketing initiatives and cooperative saes panning. INTELLIGENCE & FORENSIC ENDPOINT DATA Technoogy/ OEM Partners Integrated Compementary Systems Integrators Coud Consuting FULLY INTEGRATED CUSTOMER MOBILE SECURITY AUTOMATION Soution Providers Day one vaue POC as a service MANAGED ENDPOINT SEIM AND PROXY INTEGRATION MSSPs Pay as you go Additiona services
What Cyance Partners Are Saying... We re putting a major emphasis on endpoint security this year, and we re very excited about Cyance being at the center of that strategy. We re going to make some money. - Comm Soutions I must say I have not seen this eve of enthusiasm for a vendor s soution in a very ong time. That has to be exciting for a of us. - S&L, a new Cyance partner The Cyance technoogy is GREAT and I found the training ast week just fantastic. After 15+ years in the security fied as a reseer, we rarey encounter vendors with EXCITING technoogy that is igniting passion and redefining an existing product space with something competey different. We are happy to be part of Cyance s journey. - From DirSec after attending Cyance Engage training in Irvine. Program Detais The Cyance Partner Program offers award-winning products buit on advanced technoogy and a broad spectrum of services, both of which come with a weath of support and benefits that hep our partners succeed. Strategic Service Opportunity Cyance s unique approach, everaging artificia inteigence and machine earning combined with a ightweight endpoint agent, aows partners to generate high vaue and margin strategic services. The end resut is that endpoints are protected BEFORE maware executes, and partners can show their customer ROI as soon as they insta the product, from DAY ONE. Key Eements: A simpe and easy to understand program Dea registration which rewards partners for their investment SPIFFs that drive growth An increased oyaty program which enabes a predictabe investment mode and can show customers a return on investment as soon as they insta the product Advanced Services: License, subscription and services transactiona support Project scoping and management Penetration testing Security architectura design and architectura review Secure infrastructure impementation and integration with existing contro systems Asset ceanup ThreatZERO services rendered by Cyance and resod through partner Partnerships Types MSSP Integrate CyancePROTECT into service patforms Systems Integrators Deiver compete security architecture design and impementation Technoogy Partners Provide compementary portfoio soutions Consuting Partners Deiver risk mitigation, advanced services and security strategy Key Benefits Superior Products Represent a proactive product that protects against breaches BEFORE they ever occur, as opposed to traditiona antivirus software that can ony respond once an incident has aready caused damage Long-Lasting High Margins Buid new subscription-based and service-based revenue streams Business Ease Spend more time on your business and ess time on red tape Dea Registration Reward your efforts through dea registration Quaified Leads Benefit from saes engagement at an eary stage in the cyce and buid asting success for your brand True Partnership Enjoy a reationship with a vendor that is committed to your success Who We Are Seeking Security product and strategic soution providers (preferaby experienced with endpoint security) Infuentia saes and technica staff Highy ethica with a great reputation industry wide Current certifications from other endpoint security vendors highy desired Financia stabiity with a proven track record Partner Responsibiities Achieve required certifications according to partner eve within a reasonabe time period Reach program eve revenue goas in order to maintain status Participate in business panning and reviews based on partner eve Participate in periodic Cyance surveys Abide by Cyance Rues of Engagement Insta CyancePROTECT in a ab environment Cyance in the News De Teams Up With Cyance For Next-Generation Endpoint Security The driving factor behind the partnership is that customers are demanding improved threat protection, after competitors such as McAfee, Symantec, Kaspersky and Sophos are just not cutting the bi anymore, said Brett Hansen, executive director of data security soutions at Round Rock, Texas based De. We see such a need in the marketpace for improved protection, Hansen said. I think most companies recognize this. They are seeing the threats penetrate and compromise their environments and they are concerned about what it is they aren t seeing. Michae Crean, president of Woodbridge, Va.-based Soutions Granted, a De partner, said the addition of a soution ike Cyance wi hep De step up its game around endpoint protection. Crean said he has been feeing a ot of competitive pressure from partners offering Sophos, especiay since the company s aunch of Security Heartbeat ast week. The addition of Cyance wi hep give us a eg up, he said. This product coming in wi eve that paying fied. The timing coudn t be better.
Other Benefits Partner Communications Cyance provides a reguar cadence of partner communications through partner-focused newsetters and webinars: Webinar Invitations First week of every month Live Webinar Third week of every month, featuring Cyance executives with broad security topics and partner recognition Newsetters Every two months Audience Wordwide partner database incuding vaue-added reseers, distribution, SI, MSSP and technoogy aiance partners Partner Porta Cyance partners get access to our robust partner resource porta that provides usefu saes resources, incuding our dea registration program, extra incentives, excusive support, pricing, MDF, coatera, POCs, training, dea management and business panning. PARTNER WITH CYLANCE TO PROTECT EVERY ENDPOINT ON THE PLANET Seect Strategic Reationships Service Reationships SI Soutions Provider Distributor EMEA Consutant MSSP Recurring Revenue Streams Generate Opportunity APJ POC Config to Quote Quote to Cose Pitch Vaue Demo MEA Tech Aiance Impement Support Service Standard Operating Mode Revenue Targets Investments Business Panning POC Fied Aignment/Preference Executive Sponsorship QBR Partner Service Generation Partner Contribution Partner Commercia Mode Virtua POC Saes Motion Program for Distributors Market-outsource Distributors for Internationa Saes Across Fu Saes Cyce Differentiated Services Rewards Renewas and Recurring Revenue Partnering Success Factors Enabement Marketing/ Comms Incentive Wordwide Partner Team Innovative technoogy, scae, reach, efficacy and day one vaue Support/ Services
DEAL REGISTRATION PROGRAM - EFFECTIVE MARCH 1ST 2016 Cyance is peased to provide a dea registration program to our authorized Cyance partners. The purpose of the program is to offer additiona product discounts to those partners who are presenting incrementa opportunities to Cyance and have demonstrated saes and technica expertise with Cyance soutions. Our mission is to be easy to work with and to ceary communicate how Cyance pricing and non-standard pricing (NSP) poicies are created and enforced. We wi estabish processes and poicies to create goba compiance for partner pricing activities. DEFINITION QUALIFICATION PARTNERS VALUE ADD DISCOUNT PRODUCTS DEAL SIZE Dea registration is defined as a vaid saes opportunity that meets the Cyance program criteria and is a quaified saes opportunity. Any dea, regardess of origin (partner or Cyance), can quaify. Opportunities are defined as projects not customers. Each dea registration request must be approved by Cyance s saes organization, which coud incude a conference ca or in-person meeting with the partner to discuss the opportunity and confirm the dea is NOT aready in the Cyance pipeine. The partner must be authorized to se the product they are registering. A partner eves quaify to participate, predicated on the partner being in good standing with Cyance. Must be the first partner to register the dea and receive a Cyance dea registration number. Partner must demonstrate cear vaue add to the end-user. This coud incude, but is not imited to, the abiity to provide a demonstration, pre-saes support, instaation and post-saes support. Discounts wi differ for products and services based on partner eve (see partner discount schedue for specifics). Discounts wi be provided at the time of order, and are based on MSRP pricing. MSRP ist price is specific to the region in which the end-user is based. Pease refer to the US/ROW price ist for detais. A Cyance products quaify, incuding renewas. Minimum dea size is 250 endpoints, however, Cyance wi provide and accept orders for 100 to 250 endpoints through our SMB group. No demos or POCs wi be provided by Cyance. PARTNER PROGRAM BENEFITS COMPENSATION Preferred Reseer Authorized Reseer Referra Partner Margins Return for your efforts Highest Higher High SALES-QUALIFIED LEADS DEAL REGISTRATION FREE NFR LICENSES FOR PARTNER LAB ENVIRONMENT DISCOUNTED PRODUCTS FOR YOUR BUSINESS PROPOSAL-BASED MDF LEAD GENERATION & SALES ASSISTANCE Access to quaified eads prioritized by your region, program authorization and certification eve. Register opportunities to receive additiona margin and 90 days of excusive support from Cyance to hep cose the dea. Free tria accounts are avaiabe to partners and their empoyees, aowing you to benefit from Cyance products at work and home. Receive compimentary Aert Management for 45 days (after 45 days, you can purchase Aert Management for 50% of post-margin cost). Propose measurabe pans for joint promotion, such as events, campaigns and other activities to drive your saes funne (each request wi be reviewed and coud be matched up to 50%). LENGTH OF DEAL REGISTRATION DEAL REGISTRATION EXTENSION RFP AND CYLANCE SALES LED OPPORTUNITIES RESCINDING A DEAL REGISTRATION NON-STANDARD PRICING (NSP) TIMING COMPETITIVE PRODUCTS FIRST COME, FIRST SERVED PROGRAM GEOGRAPHY PROGRAM CHANGE A dea registration is effective for 90 days from date of registration receipt at Cyance. The fied saes teams wi connect to discuss the opportunity and vaidate the buyer/budget/timeine/need criteria within the first 30 days. Dea registration is vaid for the opportunity when it is spit into mutipe orders over the initia 90-day period. This assumes any foow on orders are for the same project. A registered dea expires 90 days from the date of registration. The soution provider may request an extension for the opportunity, based on the same quaification criteria. A dea can be registered and extended in 90-day increments for a tota of 270 days, or 3 registrations. In scenarios where the customer has requested neutra pricing across a partners (an RFP) or Cyance is driving a dea with no partner registration extended, partners within the same program tier wi be extended the same pricing. Cyance reserves the right to rescind a dea registration if our program changes, if there is a ack of activity for 30 days, or if we receive a written request from an officer of the end customer requesting to work with another partner. The partner wi receive written notification in such rare cases, and if the dea coses within seven days of notification, the partner with the most recent registration wi be eigibe for a rebate. There wi be competitive situations when the discount to the resae partner through the program is not sufficient to win the opportunity, in which case the NSP approva process wi appy. The partner must submit a written emai request to their Channe Account Manager incuding the foowing required information: Cyance dea registration ID number Partner company name as stated in the resae agreement Customer information Copy of BOM with SKUs, quantities and ength of subscription for customer pricing Business justification and pricing request (meet comp) Dea must be registered at east seven days prior to receipt of purchase order at Cyance. Leads provided to the partner by Cyance wi ony be offered Cyance soutions (and NOT competitive products). Cyance confidentia information, incuding product features, functionaity, pricing, strategy and roadmap, are to be hed in the strictest confidence and ARE NOT to be discosed to competitors. The soution provider that communicates the opportunity and requests registration first wi receive a dea registration approva confirmation and number authorized by the Cyance Regiona Saes Director. The dea must be registered via the onine system within 24 hours, and the Regiona Saes Director shoud be sent an emai advising them of a pending registration request to begin the process. Goba Cyance reserves the right to change or terminate the dea registration program at any time. The current program wi aways be posted on our partner porta and supersedes the dea registration program anguage contained in the partner contract. PROMOTIONS AND INCENTIVES PROGRAM PARTICIPATE IN CYLANCE-SPONSORED TRADE SHOWS DEDICATED CHANNEL MANAGER SUPPORT DEDICATED CHANNEL MARKETING SUPPORT QUARTERLY PARTNER NEWSLETTER MARKET INFORMATION COMPETITIVE ANALYSIS SALES TOOLS BRAND USAGE Participate in Cyance promotions, incuding emais, ads, events, etc., and earn extra incentives tied to saes behaviors. Interact with prospects aongside Cyance staff at trade-shows (some participation may require financia contribution from the partner). Receive assistance prospecting and co-seing from your Cyance saes rep. Hone your message, positioning and ead-generation activities with hep from Cyance channe marketing. EFFECTIVE COMMUNICATION Our newsetters highight new or upcoming products, market news, updates to the partner program, SPIFFs, new marketing and saes toos, etc. PARTNER PORTAL Learn market trends, customer preferences, and more. See how Cyance software compares to the competition (this is a great resource if you re in a competitive bid and need to defeat the competition). PDF product sicks, sampe ads, emai tempates, white papers, PowerPoint presentations, videos and case studies Leverage the Cyance brand to enhance your image (ogos and brand guideines provided). FREE TRAINING Learn how to promote Cyance. TECH & SALES SUPPORT & TRAINING TECHNICAL SUPPORT Access to Cyance experts to answer your technica questions. ROADMAP BRIEFING Learn what s coming next at Cyance. BUSINESS PLANNING Jointy pan for the future and earn from the past. Annua Quartery
+1 (877) 973-3336 saes@cyance.com www.cyance.com 18201 Von Karman, Ste. 700, Irvine, CA 92612 2016 Cyance Inc. Cyance and CyancePROTECT and a associated ogos and designs are trademarks or registered trademarks of Cyance Inc. A other registered trademarks or trademarks are property of their respective owners.