The 2015 U.S. CSR RepTrak

REPUTATION LEADERS NETWORK The 2015 U.S. CSR RepTrak CSR Reputation Leaders in the US Part of the World s Largest Study on Corporate Reputation September 2015 RepTrak is a registered trademark of Reputation Institute. Copyright 2015 Reputation Institute. All rights reserved.

REPUTATION LEADERS NETWORK Agenda About Reputation Institute How does Reputation Institute study corporate reputation? The 2015 US CSR RepTrak CSR Best Practices

About REPUTATION Reputation LEADERS Institute NETWORK The world leader in Reputation Management research Reputation Institute is the world s leading reputation-based research advisory firm, founded by Dr. Charles Fombrun and Dr. Cees van Riel in 1997. Reputation Institute s RepTrak Research is the worlds largest and highest quality normative reputation benchmark database. We enable leaders to make business decisions that build and protect reputation capital and drive competitive advantage c 7 Dimensions of Reputation 10 Years of Data Indexed 40 Countries Measured 15 Stakeholder Groups 3,000 Companies per Year 6M Responses per Year Our most prominent management tool is the RepTrak model for analyzing the reputations of companies and institutions best known via the Forbes-published Global RepTrak 100, the world s largest study of corporate reputations. Knowledge Publication Conferences Training Research Information Analysis Presentation Advice Insight Strategy Activation

REPUTATION LEADERS NETWORK A Global Reputation Management Network

Welcome to the US CSR RepTrak 100 REPUTATION LEADERS NETWORK 1 Reputation Institute conducts the US RepTrak 100 annually to measure the reputation of the most highly regarded companies in the United States 2 It is the largest US reputation study, with over 55,000 ratings collected in Q1 2015 3 Respondents are qualified at 2 tiers: Familiarity: Respondent must be somewhat or very familiar RepTrak Pulse: 75% completion of pulse rating to be included 4 The results tell us: Which companies are best regarded by consumers What drives trust and support with consumers How the top companies are living up to public expectations RepTrak is a registered trademark of Reputation Institute. Copyright 2015 Reputation Institute. All rights reserved.

REPUTATION LEADERS NETWORK Agenda About Reputation Institute How does Reputation Institute study corporate reputation? The 2015 US CSR RepTrak 100 CSR Best Practices

Why measure reputation? REPUTATION LEADERS NETWORK The success of your company depends on getting people to support you, and: Reputation is an emotional bond that ensures Consumers use your products Customers recommend you Your investors support you Policy-makers and regulators give you the benefit of the doubt Your employees are aligned and deliver on your strategy RepTrak is a registered trademark of Reputation Institute. Copyright 2015 Reputation Institute. All rights reserved.

Corporate Social Responsibility (CSR) RepTrak definition REPUTATION LEADERS NETWORK The RepTrak System measures a company s ability to deliver on stakeholder expectations in the 7 key rational dimensions of Reputation: 1. Products / Services 2. Innovation 3. Workplace 4. Governance 5. Citizenship 6. Leadership 7. Financial Performance A company that delivers on expectations in the 7 domains will earn support from its stakeholders: Buy Work Invest Neighbor Benefit of Doubt Recommend CSR RepTrak Score reflects performance in Citizenship, Governance and Workplace dimensions RepTrak is a registered trademark of Reputation Institute. Copyright 2015 Reputation Institute. All rights reserved.

In the marketplace, two broad factors are driving supportive behavior REPUTATION LEADERS NETWORK ENTERPRISE PRODUCT RepTrak is a registered trademark of Reputation Institute. Copyright 2015 Reputation Institute. All rights reserved.

CSR Dimensions make up 3 of the 4 most important Reputation Drivers REPUTATION LEADERS NETWORK 2015 US RepTrak Drivers Product/Services: Offers high quality products and services 13.1% 18.0% Innovation: Is an innovative company -- it makes or sells innovative products or innovates in the way it does business Workplace: Is an appealing place to work -- it treats its employees well 12.8% 14.0% 15.5% 13.2% 13.4% Governance: Is a responsibly-run company -- it behaves ethically and is open & transparent in its business dealings Citizenship: Is a good corporate citizen -- it supports good causes & protects the environment Leadership: Is a company with strong leadership -- it has visible leaders & is managed effectively Performance: Is a high-performance company -- it delivers good financial results Factor Adjusted Regression N = 43,600 AdjR = 0.708 RepTrak is a registered trademark of Reputation Institute. Copyright 2015 Reputation Institute. All rights reserved.

Action AND communication are critical to convert neutral consumers REPUTATION LEADERS NETWORK 49.7% 41.4% 42.3% (Product) Highlights Across the 7 dimensions of reputation, 41% to 60% of stakeholders are uncertain what the companies are doing 52.2% 43.2% These are crucial fence-sitters who can swing to the positive or to the negative based on whatever information they receive The Corporate Social Responsibility (CSR) dimensions are both where the percentage of fence-sitters is highest, as well as 2 of the top 3 most important reputation drivers 54.6% (Corporation) 58.0% 53.2% 60.0% Note: % of public who is neutral or not sure about company s performance on that dimension

What is the Return on Reputation? 1. Link between Reputation and Stock Price: Since 2008, companies with a stronger reputation outperform (2X) the market. 2. Better Recovery after Crisis: All firms drop 8% on average, more reputable firms bounce back faster, go higher. 3. Benefit of the doubt in a crisis: 54% give reputable companies benefit of doubt in crisis vs. 20% for less reputable companies. 4. Influence on policy making: More reputable firms are invited to provide input to policy makers when new regulations are designed. 5. Access to acquisitions: More reputable firms approached more often, more likely to complete acquisitions, and at better price. 6. More Buying: Propensity to buy goes up over 5% for each 5 point RepTrak score improvement 7. Willingness to Work: Potential employees are 10X more willing to work for a company with an excellent reputation vs. weak 8. More recommendation: Stakeholders are 15 times more willing to recommend a company with an excellent CSR reputation vs. weak. The chart shows the RepTrak Portfolio has outperformed the S&P500 Index since 2006. It has also done so by an increasingly wide margin since the financial crisis of 2008. An investment of $100 in the RepTrak Portfolio would be worth $250 in 2013, whereas investing in the S&P would net approximately half of that, at ~$140. 9. Attract the best talent at significantly lower cost: Potential employees are 14 times more willing to work for a company with an excellent CSR reputation vs. a weak.

Does CSR Matter? Companies with Excellent or Strong CSR Reputations have significantly higher stakeholder support. CSR Reputation has an even larger impact on support than overall reputation. CSR Reputation Score Supportive Behavior Poor 0-39 Weak 40-59 Average 60-69 Strong 70-79 Excellent 80+ Would buy the products 8% 21% 41% 65% 90% Would recommend company 6% 18% 38% 63% 90% Would say something positive 6% 18% 40% 66% 91% Would work for 6% 13% 26% 43% 82% Based on the data from the 2015 RepTrak Pulse study. CSR RepTrak scores that differ by more than +/- 3.1 are significantly different at the 95% confidence level.

2015 US CSR RepTrak 100 : The REPUTATION Most Reputable LEADERS Companies NETWORK in CSR Dimensions (1-50) CSR Reputation Rank Company 1 Amazon.com 81.84 2 LEGO Group 79.79 3 Levi Strauss & Co. 78.57 4 BMW 78.22 5 Schneider Electric 77.60 6 Sanofi (former Sanofi-Aventis) 77.40 7 Snap-on 77.23 8 Panera Bread 76.55 9 Shire Ltd 76.45 10 Harley-Davidson 76.40 11 Lavazza 76.37 12 The Walt Disney Company 76.31 13 Hershey Company 76.24 14 Briggs & Stratton Corp. 76.06 15 UPS 75.99 16 Kellogg Company 75.87 17 Hasbro 75.48 18 Subway 75.43 19 Google 75.42 20 Ahold 75.29 21 Campbell Soup Company 75.17 22 Visa 75.16 23 FedEx 75.13 24 Microsoft 75.06 25 Whole Foods Market 75.00 2015 U.S. CSR RepTrak Score CSR Reputation Rank Company 2015 U.S. CSR RepTrak Score 26 Caterpillar 74.98 27 Tesla Motors 74.91 28 Publix Super Markets Inc. 74.82 29 Starbucks 74.51 LVMH Group (Louis Vuitton - Moët 30 Hennessy) 74.45 31 Carlsberg Group 74.41 32 Diageo 74.26 33 Under Armour 74.16 34 Costco Wholesale 74.12 35 Tiffany & Co. 74.11 36 3M 73.98 37 Columbia Sportswear Co. 73.96 38 S.C. Johnson & Son 73.94 39 MEDITECH 73.88 40 Danone 73.85 41 Deere & Co. 73.80 42 General Mills 73.78 43 Colgate-Palmolive 73.77 44 Fruit of the Loom 73.68 45 Nike 73.67 46 Ferrero 73.64 47 SAP 73.63 48 Lowe's Home Improvement 73.51 49 Procter & Gamble 73.47 50 Boeing 73.40 POOR <40 WEAK 40-59 AVERAGE 60-69 STRONG 70-79 EXCELLENT >80 All Pulse scores that differ by more than +/- 3.1 are significantly different at the 95% confidence level. Pulse scores are based on questions measuring Trust, Admiration & Respect, Good Feeling and Overall Esteem (captured in the Pulse score on a 0-100 scale). RepTrak is a registered trademark of Reputation Institute. Copyright 2015 Reputation Institute. All rights reserved.

2015 US CSR RepTrak 100 : The REPUTATION Most Reputable LEADERS Companies NETWORK in CSR Dimensions (51-100) CSR Reputation Rank Company 51 Boehringer Ingelhiem 73.39 52 Ralph Lauren Corporation 73.37 53 Conair 73.36 54 General Electric 73.31 55 Volvo Group 73.25 56 Johnson & Johnson 73.20 57 Bed Bath & Beyond 73.16 58 Samsung Electronics 73.16 59 Toshiba 73.14 60 Honda Motor 73.12 61 Hewlett-Packard 73.11 62 La-Z-Boy Inc. 73.09 63 Dell 73.08 64 J.M. Smucker Company 73.06 65 Hallmark 73.05 66 InterContinental Hotels Group 73.00 67 Dole 72.98 68 BOK Financial 72.96 69 Dean Foods 72.96 70 Tupperware 72.91 71 Chipotle Mexican Grill 72.87 72 Michelín 72.83 73 Bridgestone 72.80 74 Nestlé 72.79 75 Adidas Group 72.77 2015 U.S. CSR RepTrak Score CSR Reputation Rank Company 76 Netflix 72.73 77 Unilever 72.73 78 Roche 72.65 79 HJ Heinz 72.65 80 Pirelli 72.61 81 Bayer 72.59 82 Berkshire Hathaway 72.47 83 State Farm 72.44 84 NCR 72.40 85 Southern Company 72.40 86 Wynn Resorts 72.38 87 Nordstrom 72.37 88 USAA 72.34 89 MGM Resorts International 72.34 90 BD (Becton, Dickinson and Company) 72.31 91 salesforce.com 72.24 92 Hyatt Hotels 72.20 93 Fujifilm 72.18 94 Adobe Systems 72.17 2015 U.S. CSR RepTrak Score 95 Apple 72.17 96 Hilton Worldwide 72.12 97 Cullen/Frost Bankers 72.11 98 Barilla 71.85 99 Novartis 71.84 100 Texas Instruments 71.80 All Pulse scores that differ by more than +/- 3.1 are significantly different at the 95% confidence level. Pulse scores are based on questions measuring Trust, Admiration & Respect, Good Feeling and Overall Esteem (captured in the Pulse score on a 0-100 scale). POOR <40 WEAK 40-59 AVERAGE 60-69 STRONG 70-79 EXCELLENT >80 RepTrak is a registered trademark of Reputation Institute. Copyright 2015 Reputation Institute. All rights reserved.

US CSR RepTrak 100 Ranking: The Top 25 REPUTATION LEADERS NETWORK CSR Reputation Rank Company 1 Amazon.com (Q1 2015) 81.84 2 LEGO Group 79.79 3 Levi Strauss & Co. 78.57 4 BMW 78.22 5 Schneider Electric 77.60 6 Sanofi (former Sanofi-Aventis) 77.40 7 Snap-on 77.23 8 Panera Bread 76.55 9 Shire Ltd 76.45 10 Harley-Davidson 76.40 11 Lavazza 76.37 12 The Walt Disney Company 76.31 13 Hershey Company 76.24 14 Briggs & Stratton Corp. 76.06 15 UPS 75.99 16 Kellogg Company 75.87 17 Hasbro 75.48 18 Subway (Q1 2015) 75.43 19 Google 75.42 20 Ahold 75.29 21 Campbell Soup Company 75.17 22 Visa 75.16 23 FedEx 75.13 24 Microsoft 75.06 25 Whole Foods Market 75.00 2015 U.S. CSR RepTrak Score Highlights When the US RepTrak data were collected in Q1 2015, Amazon was the only company that received an Excellent (>80) CSR reputation score from the US general public. The Top 25 companies come from various industries, including technology, consumer goods, auto, retail, logistics, and pharmaceuticals: LEGO Group and Levi Strauss & Co are the top-ranked consumer goods companies in the ranking. Consumer goods sector are the most represented industry in the US CSR RepTrak 100. Sanofi and Shire have earned high recognition from the general public who feel strongly about both companies CSR performance. This propelled them to the Top 25 of the US CSR RepTrak 100 this year a rare feat for pharmaceutical companies. BMW and Harley Davidson are the two auto industry entrants in the Top 25. Google and Microsoft are the two technology giants in the Top 25, both with Strong CSR reputation scores. RI gathered additional data on Amazon in Q3 2015, which showed that the Workplace-related reputational crisis has had a big impact on the company. Subway is another company that faced a reputational crisis after its long-time spokesperson recently faced criminal charges. POOR <40 WEAK AVERAGE STRONG EXCELLENT 40-59 60-69 70-79 >80 CSR RepTrak scores that differ by more than +/- 3.1 are significantly different at the 95% confidence level. RepTrak is a registered trademark of Reputation Institute. Copyright 2015 Reputation Institute. All rights reserved. Pulse scores are based on questions measuring Trust, Admiration & Respect, Good Feeling and Overall Esteem (captured in the Pulse score on a 0-100 scale).

Why do (did) consumers love Amazon? REPUTATION LEADERS NETWORK Amazon s singular focus on placing the customer first over the interests of other stakeholders has created a strong emotional bond between Amazon and the general public. Workplace is one of the top three reputation drivers in the Retail Industry In Q115, Amazon s scores in Citizenship, Governance and Workplace were significantly higher than those of all other retailers in the US CSR RepTrak 100 VS. 80.3 81.1 84.1

US CSR RepTrak 100 Ranking: The Top 25 REPUTATION LEADERS NETWORK CSR Reputation Rank POOR <40 Company 1 Amazon.com (Q1 2015) 81.84 2 LEGO Group 79.79 3 Levi Strauss & Co. 78.57 4 BMW 78.22 5 Schneider Electric 77.60 6 Sanofi (former Sanofi-Aventis) 77.40 7 Snap-on 77.23 8 Panera Bread 76.55 9 Shire Ltd 76.45 10 Harley-Davidson 76.40 11 Lavazza 76.37 12 The Walt Disney Company 76.31 13 Hershey Company 76.24 14 Briggs & Stratton Corp. 76.06 15 UPS 75.99 16 Kellogg Company 75.87 17 Hasbro 75.48 18 Subway (Q1 2015) 75.43 19 Google 75.42 20 Ahold 75.29 21 Campbell Soup Company 75.17 22 Visa 75.16 23 FedEx 75.13 24 Microsoft 75.06 25 Whole Foods Market 75.00 2015 U.S. CSR RepTrak Score Q1 score Q3 score Q3 RepTrak CSR Score: 77.33 Q1 score Q3 RepTrak CSR Score: Highlights When the US RepTrak data were collected in Q1 2015, Amazon was the only company that received an Excellent (>80) CSR reputation score from the US general public. The Top 25 companies come from various industries, including technology, consumer goods, auto, retail, logistics, and pharmaceuticals: LEGO Group and Levi Strauss & Co are the top-ranked consumer goods companies in the ranking. Consumer goods sector are the most represented industry in the US CSR RepTrak 100. Sanofi and Shire have earned high recognition from the general public who feel strongly about both companies CSR performance. This propelled them to the Top 25 of the US CSR RepTrak 100 this year a rare feat for pharmaceutical companies. BMW and Harley Davidson are the two auto industry entrants in the Top 25. Google and Microsoft are the two technology giants in the Top 25, both with Strong CSR reputation scores. RI gathered additional data on Amazon in Q3 2015, which showed that the Workplace-related reputational crisis has had a big impact on the company. Subway is another company that faced a reputational crisis after its long-time spokesperson recently faced criminal charges. WEAK AVERAGE STRONG EXCELLENT 40-59 60-69 70-79 >80 69.32 CSR RepTrak scores that differ by more than +/- 3.1 are significantly different at the 95% confidence level. RepTrak is a registered trademark of Reputation Institute. Copyright 2015 Reputation Institute. All rights reserved. Pulse scores are based on questions measuring Trust, Admiration & Respect, Good Feeling and Overall Esteem (captured in the Pulse score on a 0-100 scale).

A Tale of Two Reputational Crises REPUTATION LEADERS NETWORK Amazon and Subway s CSR reputation dropped significantly after recent reputational crises Amazon s 2015 CSR Dimension Scores: Q1 Q3 Subway s 2015 CSR Dimension Scores: Q1 Q3 Workplace Governance Citizenship Workplace Governance Citizenship 88 80 US CSR REPTRAK SCORE 86 84 82 80 78 76 74 72 84.12 81.09 80.34 78.87 78.61 74.55 US CSR REPTRAK SCORE 78 76 74 72 70 68 66 77.45 75.83 73.01 70.76 69.49 67.76 70 Q1 Q3 64 Q1 Q3 After The New York Times published the results of its investigation into Amazon s workplace practices, media and the general public followed with a vigorous debate on the topic. Amazon s CSR reputation has dropped significantly since Q12015. Subway was faced with a recent reputational crisis when its long-term spokesperson pleaded guilty to criminal charges, leading to a dramatic drop in its US CSR reputation score.

What do companies with strong CSR reputations have in common? REPUTATION LEADERS NETWORK Alignment CSR is part of their organizational DNA CSR strategy is well aligned with their business model Leadership Strong leadership support and buy-in for CSR Leaders are actively leading by example and communicating on CSR issues Sincerity Genuine and transparent about their CSR programs and performance metrics Focusing on real impact on society, rather than touting own horn over meaningless corporate philanthropy Engagement Have their employees and other key stakeholders aware of, engaged in, and share goals of their CSR strategy

REPUTATION LEADERS NETWORK Industry Profile: Consumer Goods

Levi Strauss has a Strong reputation for CSR, Excellent in Governance REPUTATION LEADERS NETWORK 2015 US Consumer Industry Reputation Drivers 13.1% 1 20.0% 2015 Levi Strauss & Co. CSR Dimension Scores Levi Strauss & Co. s CSR Focus Leadership: CEO leads by example Chip Bergh is the CEO who washes less a vegan and a triathlete, he is committed to the values that have made Levi s a social-responsibility leader for more than two decades. 12.3% 13.5% 13 3 13.7% 2 14.7% 12.7% 78.4 80.0 77.3 Alignment: Strong focus on supply chain sustainability Water<Less initiative, aimed at reducing the water consumption throughout the life-time of Levi s jeans by 96% Waste<Less: In 2013, Levi s introduced an apparel line that made their products out of recycled PET plastic bottles. Genuine: Focus on empowering the next generation of leaders Pioneers in Justice Initiative of the Levi Strauss Foundation

REPUTATION LEADERS NETWORK Industry Profile: Food Retail

Panera Bread integrates CSR into its operational model REPUTATION LEADERS NETWORK Panera s Recent Highlights: 2015 US Hospitality Industry Reputation Drivers 13.0% 3 13.5% 1 20.0% 12.1% 2015 Panera Bread Alignment: Health Conscious Management o In 2014, Panera promised to remove artificial additives from their food. This new food policy includes eliminating trans fats, MSG, colors, sweeteners, flavors, and preservatives. o Panera Bread Foundation s partnership with Feeding America, the nation s leading hunger organization, allows food banks in more than 75 U.S. markets to provide the same soup served in Panera s cafes to local food pantries. 1 3 3 12.8% 2 Normative Scale 15.4% Excellent/ Top Tier 80+ Strong/ Robust 70-79 Avg./ Moderate 60-69 Weak/ Vulnerable 40-59 Poor/ Lowest Tier <40 13.2% 77.0 76.8 75.8 Engagement: Panera Cares Cafes Panera Bread has launched a new store model for 5 new bakeries around the U.S. which feature a donation-based system These cafes are also changing the currency of payment from money to labor in exchange for a meal. People can volunteer for an hour and earn a voucher for a meal Panera Cares Cafes target areas with a range of economic diversity, including people who can and want to contribute and people who are in need Panera often matches their customer s donations to the Breadbox initiative, thereby making an even larger impact.

REPUTATION LEADERS NETWORK Industry Profiles: Pharma

Sanofi and Shire are the top-rated US pharma companies in CSR REPUTATION LEADERS NETWORK US RepTrak 100 Rank Industry Rank US CSR RepTrak 100 Rank 31 st 57 th 1 st 2 nd 9 th 6 th 2015 U.S. RepTrak Drivers: Healthcare 15.7% Highlights Citizenship and Governance are among the top three reputation drivers in U.S. healthcare. Sanofi and Shire are the best-rated US pharmaceutical companies for CSR, and top the US 2015 Healthcare Industry RepTrak list Shire s keep momming campaign, increasing awareness for ADHD among young girls, has stressed the company s relevance to society. Shire espouses a unique business model a virtual, lean pharma company that relies more on outsourcing. As a result, the reputation-risky sides of pharma company are less visible to the public, while the reputation-rewarding aspects (helping kids with ADHD, targeting rare diseases that no one else fights) is very visible to the public. Sanofi has expanded its efforts to increase access to healthcare by promoting its AllStar reusable insulin pen in developing countries, namely India, and launching education campaigns such as Schoolchildren against Malaria to teach children in Africa about malaria prevention. Sanofi launched new academies for employee learning in the fields of quality, alliance management, medical affairs, LEAN, and supply chain. 16.3% 16.7% All Pulse scores that differ by more than +/- 6.2 are significantly different at the 95% confidence level. Pulse scores are based on questions measuring Trust, Admiration & Respect, Good Feeling and Overall Esteem (captured in the Pulse score on a 0-100 scale).

REPUTATION LEADERS NETWORK Industry Profiles: Technology

Google and Microsoft earn the best CSR reputation among Tech companies REPUTATION LEADERS NETWORK US RepTrak 100 Rank US CSR RepTrak 100 Rank 46 th 24 th 51 st 19 th Microsoft Met carbon neutrality through internal efficiency projects Power Usage Effectiveness in all new datacenters Microsoft Global Disaster Response Team Solutions for Good Program: applications created for Corporate Citizenship at Microsoft shared with non profit organizations Office 365 for non profits Google Carbon neutral since 2007 Natural climates to help make data centers 50% more efficient than the industry average Google Green Google Crisis Response Google Serve 2014 Microsoft Proportion of female employees grew from 24% to 28% in 2014 Creating opportunities for young people through Young Spark Initiative Senior Executive women and minorities rose from 24% to 27% in 2014 Groups and Networks that offer support and community Google Investing in increasing diversity in the workplace One of the first tech employees to release their workplace diversity statistics 21% of tech hires in 2014 were women Commitment to increasing diversity, promoting inclusion and removing biases Microsoft New CEO driving change within Microsoft Changes in organizational structure to reduce costs and return capital to shareholders New privacy and data security measures More than 99% of employees completed the annual training on Standards of Business Conduct Google Google Code of Conduct Expanding internet access Committed to serving users and keep information up to date

REPUTATION LEADERS NETWORK Reputation Movers

SAP REPUTATION has seen significant LEADERS improvement, NETWORK especially through CSR Focus 2015 U.S. Technology Industry s Reputation Drivers 13.5% 13.3% 1 16.6% 3 14.5% In 2015, SAP had significant Reputation and CSR Score increases SAP s saw major increases in workplace, citizenship, governance, leadership. 1 3 13.3% 2 15.3% 13.5% We invite all stakeholders to explore our SAP Integrated Report 2014 to learn more about SAP s business strategy and performance. But we also believe in full transparency, which is why you will find extensive information about our social and environmental performance. It s no longer enough for great companies to be financially and operationally sound. The 21 st century demands purpose-driven companies, keenly aware of the impact we have on our people and our environment. In this spirit, the SAP Integrated Report aims to be a role model. Bill McDermott CEO, SAP SE

SAP Focused on Citizenship, Education and Training Cash, In-Kind Donations and Community Volunteering: In 2014, with employee input, SAP contributed 22M euros to NGOs/Non- Profits. It also donated technology and services to 1,100 non profits SAP employees volunteered over 190,000 hours in 47 countries, more than 40% of time spent on skills-based volunteering. Social Sabbatical: SAP sends high-performers to emerging markets to collaborate with small firms on month-long projects to solve pressing business issues. VS. BTECH Mentoring Partnership: SAP partners with NYC Business Tech Early College High School, to provide a special business/tech curriculum, mentoring and student internships. Employee Learning: Success Map: global learning cloud platform offering employee learning on demand through Webinars, courses and peer interaction. Provides career planning and mentoring workshops, behavioral tests, business simulations, sponsorship pilots. People Weeks: 2-week program gives employees opportunity to learn and exchange ideas in in-person sessions, Webinars, and discussion forums. Leadership Training: Leadership training, including revamped, roles-based, interactive curriculum for employee use.

SAP is Extremely Vocal about Workforce Inclusion, Diversity and Health Diversity and Inclusion: SAP set goal to increase women in management from 18% in 2010 to 25% in 2017. In 2014, the percentage increased to 21.3%, with total number of women in the workforce at 31%. SAP has a formal support program for LGBT communities, including a 2014 video titled LGBT Allies: SAP Employee Stories Autism at Work Initiative: SAP expanded its hiring of people with autism, implementing the initiative in 5 countries. VS. Employee Health Support Program: Piloted in 2013, expanded in 2014 to all SAP German locations, offered globally in 2015-16. Provides employees with personalized health report and recommendations. Corporate Oncology Program: provides employees with personalized analysis of cancer treatment options supported by SAP HANA. Company Changes Legal Entity: Changed from SAP AG (German corp) to SAP SE (EU corp), to reflect its reach as an international player. Legal implications of the status change allow for optimization of SAP s corporate governance, especially the scope of the supervisory board.

Unilever s Major Reputation Improvement in 2015 driven by CSR Strategy REPUTATION LEADERS NETWORK 64.85 62.41 76.53 72.73 76.09 78.49 76.12 74.72 POOR <40 WEAK 40-59 AVERAGE 60-69 STRONG 70-79 EXCELLENT >80 CSR RepTrak score RepTrak Pulse 72.18 72.98 2014 2015 Significant year-over-year improvements were achieved in all seven dimensions, with the biggest improvements in Leadership, Governance and Citizenship 2014 year-end results: Underlying sales up 2.9%, Core operating margin up 40bps, Core earnings per share up 11%. 73.12 Despite a challenging year with significant economic headwinds and weak markets we have delivered another year of competitive underlying sales growth and margin expansion We have increasingly focused on our core business and have sharpened the strategy across each of our four categories.the Unilever Sustainable Living Plan continues to underpin all aspects of our business model from the way we source materials through to our product innovations. Our activities enhance our reputation and corporate brand. ~Paul Polman: Chief Executive Officer statement

Unilever s Corporate Social Responsibility REPUTATION LEADERS NETWORK CEO is a strong advocate for CSR and sustainability Comprehensive sustainability focus leads to improved business results Sustainable supply chain initiatives, environmental/climate initiatives, engaging stakeholders on sustainability VS. Follows Code of Business Principles for running our operations with honesty, integrity and openness Sustainable product options Sustainable product design and packaging innovations Employees and partners get empowered by company s CSR mission Unilever s CSR focus Brand with a purpose Our purpose is to make sustainable living commonplace Leading its peer group in sustainability strategy: The Unilever Sustainable Living Plan will help us double the size of our business while reducing our environmental footprint and increasing our positive social impact. And we're working in partnerships where we can help change things on a global scale: deforestation and climate change; water, sanitation and hygiene; and sustainable agriculture and smallholder farmers. Environmental/ supply chain sustainability: Sourcing, manufacturing, packaging, Climate Action and carbon footprint reduction initiatives Since 2008 we ve reduced our waste by 30%, cut water abstraction by 29% per tonne of production and reduced CO2 from energy by 32% per tonne of production. Consumer education Encouraging consumers to lead more sustainable lives Project Sunlight, an initiative to motivate millions of people to adopt more sustainable lifestyles. Community and economic development initiatives Stakeholder engagement and empowerment Unilever has invested media and marketing $$ to tell its CSR story CSR is embedded in its purpose and corporate communications, prominently displayed on the website, and emphasized on product or supply chain messaging, and frequently advocated by its CEO.

What REPUTATION do companies LEADERS with NETWORK strong CSR reputations have in common? Alignment CSR is part of their organizational DNA CSR strategy is well aligned with their business model Leadership Strong leadership support and buy-in for CSR Leaders are actively leading by example and communicating on CSR issues Sincerity Genuine and transparent about their CSR programs and performance metrics Focusing on real impact on society, rather than touting own horn over meaningless corporate philanthropy Engagement Have their employees and other key stakeholders aware of, engaged in, and share goals of their CSR strategy

What s next? REPUTATION LEADERS NETWORK Reputation Institute s resources to help improve your organization s reputation for CSR Reputation management research Find our research specific to your industry vertical on our website www.reputationinstitute.com. Track your reputation Enroll in RI s National Reputation tracker to keep the Pulse on your corporate reputation! Join the Reputation Leaders Network Meet and network with senior corporate communications and reputation executives.

REPUTATION LEADERS NETWORK Join the discussion Brad Hecht, VP of Research bhecht@reputationinstitute.com Viktoria Sadlovska, Research Director, CSR vsadlovska@reputationinstitute.com Get your company specific results: reptrak100@reputationinstitute.com Questions or Comments Please post your questions or comments and continue the discussion Find our local offices - please visit our website: www.reputationinstitute.com/contact-us Copyright 2014. Reputation Institute. All Rights Reserved. 39 39