Science For A Better Life. Engaging employees in environmental sustainability B-Green Program: William Malpass, Bayer NZ Ltd
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1 Science For A Better Life Engaging employees in environmental sustainability B-Green Program: William Malpass, Bayer NZ Ltd
2 Business Areas Bayer Excellence in Communication Awards Page 2
3 112,500 employees Full year sales: EUR 35.1 billion 291 subsidiaries R&D expenditures: EUR 3.1 billion As of December 31, 2010 / Employees: March 31, 2011 Bayer Excellence in Communication Awards Page 3
4 Key Locations / Regions North America Europe Africa/ Middle East Asia/ Pacific Latin America The Bayer Group is a global enterprise with companies in almost every country Bayer Excellence in Communication Awards Page 4
5 Bayer Invests Heavily in R&D Sustained innovation output from all subgroups Input Output* Bayer HealthCare EUR 2,066 million R&D staff: ~7,700 Strong pharma R&D pipeline with round about 50 projects in clinical trials Bayer CropScience EUR 722 million R&D staff: ~4,300 Bayer MaterialScience EUR 231 million R&D staff: ~1, % R&D budget 2010: EUR 3.1 bn 7.6% 67.7 % Six new substances to be introduced to the market between 2010 and 2012 have total peak annual sales potential of more than EUR 1 billion Other EUR 34 million R&D staff: ~ % More than 20% of sales based on products launched since 2005 * as of February 2011 Bayer Excellence in Communication Awards Page 5
6 The Bayer Sustainability Concept Corporate Social Responsibility Business Activities Products & Innovations Goal: Successful and sustainable business in harmony with social objectives and needs Bayer Excellence in Communication Awards Page 6
7 Sustainable Development and Corporate Social Responsibility Commitment to the principles of sustainable development and our role as a socially and ethically responsible corporate citizen Economy, ecology and social commitment are objectives of equal rank Social activities in the fields of education and research, environment and nature, basic social needs, sports and the arts Foundations: Bayer Science & Education Foundation: Support for talented schoolchildren, ambitious students and outstanding scientists Bayer Cares Foundation: Improve living conditions at our sites and solve central social problems Bayer Excellence in Communication Awards Page 7
8 Why? The case for a local sustainability initiative Fulfil Bayer s commitment to climate change at a local level in Australia and New Zealand Create a local environmental strategy where we can make a difference Build on the global Climate Change Program Provides a local context for our 850 employees Complement Bayer s Mission Statement Science For A Better Life. Bayer Excellence in Communication Awards Page 8
9 Survey 93% - environmental sustainability will be very important to Bayer in the future 90% - environmental sustainability important to them in their personal lives. 94% - changing their behaviour can improve Bayer s sustainability performance. 33% believed leaders not committed 47% did not know how to help 36% didn t think it a priority Bayer Excellence in Communication Awards Page 9
10 Employee Champions: Green Team Bayer Excellence in Communication Awards Page 10
11 Top level endorsement Bayer Excellence in Communication Awards Page 11
12 Results Champions workshops 30 champions - 3 workshops - 2 countries 100% agreed or strongly agreed that the workshop, Bayer sustainability strategy and their role as a champion were important and valuable. Online training 64 managers and champions completed pilot 81% wish to undertake further education 91% want to get more involved in Bayer s sustainability initiatives 100% thought the sustainability office challenge would be valuable to all employees 91% want to know how they can reduce their personal footprint. Global feedback This is fantastic. Can we borrow? Bayer Excellence in Communication Awards Page 12
13 Pilot online training Bayer Excellence in Communication Awards Page 13
14 Visual identity and logo Bayer Excellence in Communication Awards Page 14
15 Our Environmental Strategy Four focus areas and TARGETS 11% Reduction 1. Green Transport 2. Improving energy efficiency 10% Efficiency & Waste 10% Production & Operations External 1. Reduce Water 2. Increase Water Efficiency 1. Increase Recycling 2. Reduce Waste 3. Greener packaging 1. Raise Stakeholder Awareness 2. Tailored platforms for each business Behavioural change! Bayer Excellence in Communication Awards Page 15
16 Think. Act. Live. Add montage from guidebook. Bayer Excellence in Communication Awards Page 16
17 B-Green intranet site Bayer Excellence in Communication Awards Page 17
18 Guidebook Bayer Excellence in Communication Awards Page 18
19 Employee Challenge Bayer Excellence in Communication Awards Page 19
20 Employee Challenge: weekly teasers Bayer Excellence in Communication Awards Page 20
21 Ralf Gehring Bayer MaterialScience Planets to maintain lifestyle 3.9 Photo = 12cm x 11cm or 340px x 312px I love spending time in my garden and have always used sprinklers to keep it green. Now I am in Australia, I will change my habits and only water when allowed to keep my garden green and growing. Bayer Excellence in Communication Awards Page 21
22 Vincent Truijens Bayer Corporate & Business Services Planets to maintain lifestyle 3.4 Photo = 12cm x 11cm or 340px x 312px I haven't replaced all my incandescent bulbs with energysaving fluorescent bulbs. I know I should. I know it's good for the environment. I intend to change them at home. Bayer Excellence in Communication Awards Page 22
23 Rob Hall Bayer CropScience Planets to maintain lifestyle 3.8 Photo = 12cm x 11cm or 340px x 312px I have gone through thousands of nappies with my one-year old son! I m not prepared to wash cloth nappies, so I'll have to repent by clocking up thousands of km on my bike instead! Bayer Excellence in Communication Awards Page 23
24 David Clarke Bayer CropScience Planets to maintain lifestyle 5.6 Photo = 12cm x 11cm or 340px x 312px As a Queenslander it seems I don t like darkness - I always forget to turn the lights out! I am going to put yellow post-it notes on lights and equipment to remind me to switch off - until it becomes a habit! Bayer Excellence in Communication Awards Page 24
25 Kirsten Impey Corporate Communications Planets to maintain lifestyle 3.4 Photo = 12cm x 11cm or 340px x 312px I remember to buy the reusable bags, but I NEVER remember to take them into the shopping centre with me. I will put them in the boot of my car. Bayer Excellence in Communication Awards Page 25
26 Jackie Herd Environment, Health & Safety Planets to maintain lifestyle XXX Photo = 12cm x 11cm or 340px x 312px I buy too much water in plastic bottles: it takes a lot of energy to get the bottles to me in the shop. I am going to take a proper bottle from home from now on. Bayer Excellence in Communication Awards Page 26
27 Mark Sargent Consumer Care Planets to maintain lifestyle XXX Photo = 12cm x 11cm or 340px x 312px Anyone who has seen my office knows that filing is not my strong point. Neither, unfortunately, is recycling paper. I am going to print less paper. Bayer Excellence in Communication Awards Page 27
28 Eric Ruggirello Finance & Administration Planets to maintain lifestyle 4.6 Photo = 12cm x 11cm I know that I spend TOO LONG in the shower. I will set a timer to make sure I have shorter showers Bayer Excellence in Communication Awards Page 28
29 Bayer Excellence in Communication Awards Page 29
30 B-Green launch: CEO Roadshow Bayer Excellence in Communication Awards Page 30
31 Results Roadshow 524 employees - 9 events - 5 cities - 2 countries (840 total employees) 85% - overwhelmingly positive ( Excellent, Enlightening, Great Program, A responsible attitude and fully support it, improves Bayer s reputation ). 95% - launch of B-Green (and Bayer s focus on environmental sustainability) was highly relevant to them. 94% found the B-Green DVD relevant to them in their business. B-Green Hub More than 200 suggestions submitted from employees Bayer Excellence in Communication Awards Page 31
32 Examples of small changes 56 new eco- friendly vehicles ordered through the new green policy in May (A reduction of 107 tonnes CO2 equivalent emissions/year.) Delamping in carparks, foyers, lunch areas, hallways etc Timers and sensors on lighting, electronic equipment and taps Biodegradable kitchenware Installing ecobulbs Blinds installed to reduce heat transmission Employee suggestion Makrolon sheeting skylights in two warehouses - improve lighting and reduce energy consumption. Bayer Excellence in Communication Awards Page 32
33 Examples of small changes Marketing teams are cleaning up databases to reduce mailouts Accounts have organised for all employee phone bills to be distributed online 35 employees joined the Ride to Work day. Employee suggestion: install bike racks. Many continue to ride regularly Employees at home Say no to ATM receipts Buy local produce only Catch public transport Hang laundry on the line, not electric dryer Shorter showers Plant vegetable gardens Car pooling Bayer Excellence in Communication Awards Page 33
34 Science For A Better Life
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