IPTV TRENDS Daniel Medina Salgado November, 13th 2009
Agenda 1. GOALS 2. WHAT IS IPTV? 3. IPTV MARKET WORLDWIDE 4. TRENDS 5. THE FUTURE AND BEYOND
GOALS 3 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
GOALS 4 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
GOALS!! 5 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
GOALS!! SOMETIMES, THE GREATEST ACHIEVEMENTS CAN BE UNEXPECTEDLY CLOSE TO HOME... 6 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
GOALS!! SOMETIMES, THE GREATEST ACHIEVEMENTS CAN BE UNEXPECTEDLY CLOSE TO HOME... To show the IPTV Technology State of the Art and its evolution forecast in relation with a team who is leading from Madrid worldwide activities in the field and leading the most recent progresses 7 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
WHAT IS IPTV? 8 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
WHAT IS IPTV? Yet another try to mix two things? But..., where does it come from? Tier 1 TELCO operators often are guided by two main intentions: Include enhanced services that can increase their revenues per user (ARPU). Reuse as much as possible their existing infrastructure for this. In this context, at the end of last century, live TV and other video features seemed to be a nice option to be included in the new broadband services portfolio for Internet access users. 9 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
TRADITIONAL IPTV SCHEMA EPG DRM Other components VOD 10 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
IPTV vs Internet TV Another important conflict that is present: 11 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
IPTV vs Internet TV Another important conflict that is present: Historically TELCO Operators preferred to keep the value close to their existing infrastructures. 12 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
IPTV vs Internet TV Another important conflict that is present : Historically TELCO Operators preferred to keep the value close to their existing infrastructures. But other players usually wanted to keep the value outside this closed walled garden. 13 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
IPTV MARKET WORLDWIDE 14 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
IPTV MARKET WORLDWIDE 15 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
THE ALCATEL LUCENT REFERENCE ECOSYSTEM Service & Business Management Digital Home Applications Video Head End IPTV platform IMS Generic Capabilities Service Platform Servers & Storage Security Access Network Broadband Services Aggregation Broadband Services Routing Test & Monitoring Networking Optical Transport 16 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
WHERE ARE WE? Alcatel-Lucent WORLD LEADER in middleware suscribers 17 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
BUT... WHERE ARE WE? Chennai Site: Maidenhead Site: Business Development SW Development Testing Shanghai Site: SW Development Testing Madrid Site: SW Development E2E Testing Business Development San Petersburg Site: SW Development Testing 18 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
AND MIVIEWTV? Chennai Site: Maidenhead Site: Business Development SW Development Testing Shanghai Site: SW Development Testing Madrid Site: SW Development E2E Testing Business Development San Petersburg Site: SW Development Testing 19 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
TRENDS 20 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
USER BEHAVIOUR 21 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Multimedia Content Delivery Opportunities for the Service Provider Span of Attention Number of users (2009-2012, Millions) Monetization opportunity* IPTV 2.5h to 4.5h 5h 40 100 Smartphones & netbooks 1h 300 1500 Digital home 10 200 Portals 650 1500 Apps Store 150 1500 Open Internet 14003500 Application enablement Maximum revenue potential for Service Provider occurs via Application Enabling 22 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Multimedia Consumption Span of Attention Study: Time Spent using Communications and Media Services Total Hours per Day of Exposure, by Screen & App & Age Source: CRE - Council of Research Excellence Study released March 2009 (figures include concurrent media exposure) TV and, increasingly, web (video) content dominate user multimedia attention Mobile video usage is still nascent 23 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Multimedia Consumption Span of Attention : The Role of Smartphones/iPhones Experimenting with new applications iphone % of users All phones Mobile video 30.9% 4.6% Social network access 49.7% 4% Facebook 20% 1.5% YouTube 30.4% 1% Google Maps 36% 2.6% Source: MMetrics, March 2008 Increasing time spent on communication experiences iphone Internet Music email % Time spent 12.1% 11.9% 10.4% All phones 2.4% 2.5% 2.8% Source: isuppli, April 2008 Dominance of Mobile video usage on Smartphones (>30% of users) 24 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Another view: Content Providers + Consumers Goals = Service Provider Capabilities Content Providers (ACPs) Maximize Reach Reduce delivery cost Secure, Easy, QoS Guaranteed Delivery (discourages/fights content piracy) Consumers Anytime access to media Anyscreen access to media Quick, easy access to media Premium Quality of Experience Intersection of consumer and ACP goals are optimally solved by Service Providers - 3 screen access to 10s of Millions of subscribers, with network QoS awareness control 25 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
MIVIEWTV, OUR PRODUCT, A GOOD EXAMPLE 26 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Profitability IPTV Lifecycle A necessary move to Next Gen IPTV2.0 Build 5.x Scale Monetize 6.0 Optimize & Sustain 6.1 Get it Work Basic SD Live TV, VoD Grow footprint Commercial Push Interactive Ads PVR Services HD Introduction 27 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009 Enrich Services Capture & Retain Differentiate Break Through Usability Personalized Content Advertising Enable new applications FCC/RTP-Ret Diversify Revenues Extend Reach Reduce TCO Growth OTT Contents & Applications Enhanced operations Time Hybrid Networks Multi-screen Technology 1.0 R5.x R6.0 2.0 R6.x R5.x
An integrated business proposal Live TV DVB-S/T VOD Live TV IPTV network Other components Client API VOD EPG DRM MiViewTV ACP layer Telefónica xdsl Live TV VOD HTTP VOD DRM OTT app Mobile Network? Competitor xdsl DRM OTT app 28 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
MiViewTV: one product for four markets Premium: FTTH ( > 10 Mb) Full HD Experience MultiRoom and Content Sharing Basic QoS: DSL lines (3-9 Mb) BTV, VoD, CatchUP TV Interactive Advertising Single STB IPTV + Hybrid DTT / Satellite DVB-T DVB-S IPTV DVB-C Multiscreen: MobileTV, PC Mobile Remote management Mobile Video access PC client Massive: OTT ( < 3 Mb ) VoD using Download & Play BTV through DTT / Satellite Interactive Applications 29 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Advantages of integrated model One consistent and recognizable user experience Integrated Management CAPEX and OPEX savings 30 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Usability design goals Easy affordance to all available services and offerings. Improved TV experience, closer to TV evolution than to Internet navigation. Goal oriented rather function oriented system. Intuitive user experience and consistent visual language substituting text when possible. Easy navigation and a simplified structure, regardless of the amount of content. 31 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Adobe Flash as better, more open application engine Adobe Flash Lite is #1 rich media engine in the industry 99.3 % of all Internet uses has Adobe in their computers Around 2M Flash developers in the world (2004) Increasing adoption in CE devices and mobile Adobe Flash combines maturity, high performance and availability 32 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
MiViewTV 6.0. Adaptation: SDK & more Extended SDK concept Integrated approach MiViewTV adaptation Flexible and reliable Operational Skin Development SDK environ. Integration/CDE Easy and robust IAE OPCH Easy Graphical assets API s Third party interfaces Creativity area Development Testing Validation Deployment Dedicated CDE STB customiz. OSS/BSS Interfaces Operators Third party providers 33 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Leverage MiViewTV to address other new business opportunities SDE: Extend IPTV Service through third parties applications SDE Third Party applications Entertainment Street map Banking Shops Third Party backend Applications through SDK IPTV is the perfect framework for TP interactive applications The SDE covers the whole lifecycle of interactive applications, Platform enablers TP Interfaces IPTV MvTV VOD PVR BTV Other Home Services It brings to SP the opportunity of attract TP to IPTV echosystem MiViewTV 6.0 Flash SDK offers an open Application Development framework to build external flash applications SDK feature includes: Documented API, with software libraries to enable Integration of third party Flash applications Documented capabilities for customization of MiViewTV UI graphical resources Test & Development environment 34 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
TRENDS IN THE BUSINESS GUIDE OUR PRODUCT EVOLUTION 35 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
And we can focus in four... 36 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
ACP Service overview MiViewTVc MiViewTV 6.0 Imagenio STB ALU DRM client 5910 VS VoD Imagenio (RTSP/UDP) Other core IPTV components DRM VoD Content (MPEG2-TS: MPEG2 o H.264) UDP TELCO Network VoD content metadata Customers profiles Billing data Audience metering DRM related data MiViewTV ACP Application structure interactive editor Authentication Session control Auto-provisioning 5910 VS Concurrent MH-4500 (SW ver 11.10) TCP/HTTP ADSL Network Mediabox Mutimedia Device (RFQ Vendor 1) Mediabox Mutimedia Device (RFQ Vendor 2) Mediabox OTT Application ALU DRM client Mediabox OTT Application ALU DRM client Customer back-office 37 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
ACP Service overview MiViewTVc MiViewTV 6.0 Imagenio STB ALU DRM client 5910 VS VoD Imagenio (RTSP/UDP) Other core IPTV components DRM VoD Content (MPEG2-TS: MPEG2 o H.264) UDP TELCO Network VoD content metadata Customers profiles Billing data Audience metering DRM related data MiViewTV ACP Application structure interactive editor Authentication Session control Auto-provisioning 5910 VS Concurrent MH-4500 (SW ver 11.10) TCP/HTTP ADSL Network Mediabox Mutimedia Device (RFQ Vendor 1) Mediabox Mutimedia Device (RFQ Vendor 2) Mediabox OTT Application ALU DRM client Mediabox OTT Application ALU DRM client Customer back-office 38 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
More Márketing Interactivity. Recommendations Stimulate video transactions Increase revenue per subscriber Recommend VoD contents to customer based on: Customer past behaviour: Intrinsic recommendations Service Provider Policies: User is recommended all the time without Recommendations consist of knowing it Special positioning of movies inside the screen Banners and infoline Personalized promotions 39 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Márketing Interactivity. In the Middle of the Middleware 40 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Home Devices The IPTV traditional home device is the STB. Around these devices we are living two main trends: They must increasingly communicate with other home devices using standards such as DLNA, UPnP, CEA-2014). 41 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Home Devices They are being increasingly segmented in real IPTV deployments (Common model, DVR model, Low-cost...). 42 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Home Devices They are being increasingly segmented in real IPTV deployments (Common model, DVR model, Low-cost...). 43 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Home Devices They are being increasingly segmented in real IPTV deployments (Common model, DVR model, Low-cost...). 44 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Home Devices They are being increasingly segmented in real IPTV deployments (Common model, DVR model, Low-cost...). 45 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
The Multiscreen Trend. MiviewTV Mobile Integration. Features Program guide, extended info access Access to EPG information with direct access to cpvr requests Channel grid & channel selection for live streaming Provides grid including TV channel list available for the user Allows direct access to required TV channel cpvr management Allows the user to order remote recordings from the mobile terminal VoD / PPV Management Allows access to the VoD and PPV catalogues and purchase from the mobile terminal VoD trailer access from the mobile terminal With the possibility of purchasing the content 46 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
The Multiscreen Trend. MiviewTV Mobile Integration. Architecture http Configuration & Management TV STB DSLAM MiViewTV VOD provisioning Live Channel source EPG files OSS / BSS HTPP + XML stream Rtp stream 1 box Encoder farm Mpeg TS / IP MiViewTV Compact Extension 47 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
THE FUTURE AND BEYOND 48 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
3 D Different possible display technologies: Stereoschopic (Samsung) Autostereoschopic (Phillips) Holograms Volumetric displays It will affect not only the content but also the applications human interfaces. 49 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
Added Value on the Video FCC stands for Fast Channel Change. Ensure a good zapping experience. RET stands for Retransmission. Reduce errors and artifacts in noisy lines. FEC stands for Forward Error Correction. Reduce errors and artifacts in noisy lines using redundancy. STB FCC/RET Client Home Network Home Network Home Network BSAN BSAN BSAN BSAN Video-ISA FCC/RET Server BSA BSA P P 5910 VSA FCC/RET Server BSR BSR S Multicast enabled IP/MPLS Core IT/Data Center SDP MiViewTV Video Headend RTP Re-Wrapper (*) This product has been originally developed by the Bell Labs with support from Madrid. 50 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
What do we see? Computer Vision: 3D real time video capturing Intelligent Content Distribution Networks. Virtual CPE. I2vision (video real time enhancment and personalization).... And other things that YOU will see. 51 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009
www.alcatel-lucent.com www.alcatel-lucent.com 52 Jornada en la Cátedra Alcatel-Lucent Noviembre 2009