Global Cloud Business-to-Business Services for the Enterprise 2014-2019

Global Cloud Business-to-Business Services for the Enterprise 2014-2019 Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com

Global Cloud Business-to-Business Services for the Enterprise 2014-2019 Date: October 1, 2014 Pages: 242 Price: US$ 2,995.00 ID: GD3E4E0B658EN Cloud based infrastructure, virtualization, and software defined data centers are all driving the future of enterprise IT. The global market for cloud services is anticipated to reach $223B USD by 2019, driven directly and indirectly by enterprise modernization of IT infrastructure and the need to improve operational efficiencies. The additional benefit of cloud services is that it allows the enterprise to focus on their own core competencies while driving down life cycle costs for product and services delivery. While large enterprises are inherently much more careful about data sharing and tend to move more towards private solutions, small to medium sized operations have been more apt to move towards multi-tenant solutions. However, we are beginning to see this trend change with large corporations, staring with joint ventures, and moving towards shared hosting where there is some other type of trust environment. Virtually all enterprise sectors are moving towards some type of solution, whether it be private, public, or hybrid. We see rapid growth in certain industries in particular with financial services lagging due to security issues. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report. Target Audience: Telecom service providers API management companies Datacenter services companies Cloud and virtualization vendors Telecom managed service providers Wireless/mobile infrastructure providers Cloud infrastructure and service providers Enterprise infrastructure and service providers Report Benefits: Global cloud services forecast 2014-2019 Understand benefits and pitfalls to multi-tenant cloud solutions Identify leading enterprise cloud security companies and solutions Identify shared infrastructure opportunities for enterprise applications Understand the opportunities and challenges for enterprise cloud services Identify issues for enterprise cloud infrastructure implementation and operation Table of Content GLOBAL CLOUD COMPUTING SERVICES SOFTWARE, INFRASTRUCTURE, KEY TRENDS AND MARKET FORECASTS 2014-2019 Global Cloud Business-to-Business Services for the Enterprise 2014-2019 2

INTRODUCTION 1.1 ENTERPRISE IT SYSTEMS DEVELOPMENT 1.2 DEFINITION OF CLOUD COMPUTING 1.3 'PAY AS YOU GO' MODEL 1.4 CLOUD COMPUTING VERSUS VIRTUALIZATION 1.5 LEVELS OF CLOUD COMPUTING SERVICES 1.5.1 WEB APPLICATIONS 1.5.2 SOFTWARE AS A SERVICE (SAAS) 1.5.3 PLATFORM AS A SERVICE (PAAS) 1.5.4 INFRASTRUCTURE AS A SERVICE (IAAS) 1.5.5 COMMUNICATION AS A SERVICE (CAAS) 1.5.6 METAL AS A SERVICE (MAAS) 1.5.7 ANYTHING AS A SERVICE (XAAS) GLOBAL CLOUD COMPUTING MARKET FORECASTS 2014-2019 2.1 GLOBAL CLOUD COMPUTING MARKET VALUE 2014-2019 2.2 MARKET VALUE BY SEGMENT 2014-2019 2.2.1 SEGMENT MARKET SHARE 2014-2019 2.2.2 SEGMENT GROWTH RATE 2014-2019 2.2.3 SAAS MARKET VALUE AND GROWTH RATE 2014-2019 2.2.4 IAAS MARKET VALUE AND GROWTH RATE 2014-2019 2.2.5 PAAS MARKET VALUE AND GROWTH RATE 2014-2019 2.3 MARKET VALUE BY REGION 2014-2019 2.3.1 REGION MARKET SHARE 2014-2019 2.3.2 REGION GROWTH RATE 2014-2019 2.3.3 NORTH AMERICA MARKET VALUE AND GROWTH RATE 2014-2019 2.3.4 WESTERN EUROPE MARKET VALUE AND GROWTH RATE 2014-2019 2.3.5 EASTERN EUROPE MARKET VALUE AND GROWTH RATE 2014-2019 2.3.6 MIDDLE EAST AND AFRICA MARKET VALUE AND GROWTH RATE 2014-2019 2.3.7 ASIA PACIFIC MARKET VALUE AND GROWTH RATE 2014-2019 2.3.8 REST-OF-WORLD MARKET VALUE AND GROWTH RATE 2014-2019 2.4 MARKET VALUE BY CLOUD TYPE (PUBLIC AND PRIVATE) 2014-2019 2.4.1 MARKET SHARE BY CLOUD TYPE 2014-2019 2.4.2 GROWTH RATES BY CLOUD TYPE 2014-2019 2.4.3 PUBLIC CLOUD MARKET VALUE AND GROWTH RATE 2014-2019 2.4.4 PRIVATE CLOUD MARKET VALUE AND GROWTH RATE 2014-2019 BARRIERS AND CHALLENGES TO CLOUD ADOPTION 3.1 ENTERPRISES RELUCTANCE TO CHANGE 3.2 RESPONSIBILITY OF DATA SECURITY EXTERNALIZED 3.2.1 LOSS OF CONTROL 3.3 SECURITY CONCERNS ARE REAL 3.4 CYBERATTACKS 3.4.1 SMES OPERATE WITH SEVERE BUDGET RESTRICTIONS 3.4.2 PROLIFIC USE OF INTERNET INCREASES THREATS OF CYBER-ATTACKS 3.5 UNCLEAR AGREEMENTS 3.5.1 SLAS DO NOT GUARANTEE DOWNTIME REQUIREMENTS WILL BE MET 3.5.2 SECONDARY CSPS NEGOTIATE CONTRACTS ON A CONTRACT TO CONTRACT BASIS 3.5.3 ENTERPRISES ARE ENTITLED TO CREDIT FOR DOWNTIME 'ON-REQUEST' 3.5.4 VARYING TIMEFRAMES FOR CALCULATING UPTIME 3.5.5 DIFFERENT CLOUD SERVICES HAVE DIFFERENT SLAS 3.6 COMPLEXITY IS A DETERRENT Global Cloud Business-to-Business Services for the Enterprise 2014-2019 3

3.6.1 INHERENT COMPLEXITY IN THE CLOUD COMPUTING ENVIRONMENT 3.6.2 INTEGRATING ENTERPRISE PROCESSES AROUND THE CLOUD IS A COMPLEX TASK 3.6.3 INTEGRATION IS A BIG ISSUE WITH SAAS DEPLOYMENT 3.7 LACK OF CLOUD INTEROPERABILITY 3.7.1 DENIAL OF SWITCHING CSPS AND CLOUDS 3.7.2 CSPS OPT-OUT OF CLOUD INTEROPERABILITY 3.7.3 CHALLENGES FACED WHEN MOVING APPLICATIONS BETWEEN CLOUDS 3.8 SERVICE PROVIDER RESISTANCE TO AUDITS 3.8.1 INDUSTRY BEST PRACTICES ARE STILL DEVELOPING 3.8.2 RESISTANCE TO AUDIT SIGNALS CAUTION 3.9 VIABILITY OF THIRD-PARTY PROVIDERS 3.10 ACCEPTANCE ISSUES 3.11 NO MOVE OF SYSTEMS AND DATA IS WITHOUT COST 3.12 LACK OF INTEGRATION FEATURES IN THE PUBLIC CLOUD RESULTS IN REDUCED FUNCTIONALITY HARDWARE AND SOFTWARE 4.1 INCREASING IMPORTANCE OF HARDWARE 4.2 REDUCED NEED FOR PROVISIONING STORAGE: A SERVER AND A SWITCH 4.3 CLOUD HARDWARE WILL BECOME A COMMODITY 4.4 LOW-POWER PROCESSORS AND CHEAPER CLOUDS 4.5 FASTER INTERCONNECTS 4.6 INCREASING SEPARATION OF SOFTWARE AND HARDWARE 4.7 RISE OF PAAS 4.8 INCREASING POPULARITY OF JAVASCRIPT/HTML5 BASED APPS 4.9 STRONGER IDENTITY MANAGEMENT SYSTEMS 4.10 MEMORY SOLUTIONS FOR SOFTWARE AND HARDWARE SYSTEMS 4.11 INCREASING USE OF MODULAR SOFTWARE 4.12 TOP IAAS VENDORS 4.13 TOP SOFTWARE VENDORS FUTURE CLOUD COMPUTING APPLICATIONS 5.1 LEVERAGING CLOUD FOR WEARABLE TECHNOLOGY 5.1.1 WEARABLE TECHNOLOGY IS POISED FOR SIGNIFICANT GROWTH 5.1.2 CLOUD-BASED SERVICES PROVIDE A PLATFORM FOR GROWTH 5.1.3 EXAMPLES OF CLOUD-SERVICES LEVERAGED BY WEARABLE TECHNOLOGY 5.1.4 BOTTLENECKS TO GROWTH OF WEARABLE TECHNOLOGY 5.2 INCREASING ACCEPTANCE IN THE GOVERNMENT SECTOR 5.2.1 US GOVERNMENT'S CONSOLIDATION OF DATACENTERS TO CUT COSTS 5.2.2 CSPS BUILDING CAPACITY TO SERVICE GOVERNMENT AGENCIES 5.2.3 LEVERAGE CLOUD FOR CITIZEN SERVICES 5.2.4 LEVERAGE CLOUD TO SUPPORT LOCAL ENTERPRISES 5.3 CLOUD COMPUTING FOR MEDIA AND ENTERTAINMENT 5.3.1 THE CASE OF NETFLIX 5.3.2 A TOOL TO INCREASE SUBSCRIPTION REVENUES 5.3.3 CLOUD SERVICES TO DEVELOP STRONGER LINKS WITH FANS 5.3.4 CLOUD SERVICES TO INCREASE REVENUE GENERATION CAPACITY 5.3.5 CLOUD SERVICES TO REDUCE DATACENTER FOOTPRINT 5.3.6 CLOUD SERVICES FOR CONTROLLING DIGITAL SUPPLY CHAIN 5.4 CLOUD COMPUTING FOR HEALTHCARE 5.4.1 US HEALTHCARE REGULATIONS MANDATE CLOUD ADOPTION 5.4.2 HEAVY PENALTIES FOR LOSS OF PHI 5.4.3 HEALTHCARE'S WAIT AND WATCH APPROACH Global Cloud Business-to-Business Services for the Enterprise 2014-2019 4

5.4.4 CLOUD-BASED SOLUTIONS FOR HEALTHCARE 5.4.5 ADOPTION OF DESKTOP VIRTUALIZATION IN HEALTHCARE 5.4.6 CLOUD FOR REGIONAL WELLNESS SERVICES 5.4.7 CLOUD FOR PENETRATING RURAL MARKETS 5.5 CLOUD COMPUTING FOR TELECOMS 5.5.1 THE CLOUD EXPANDS THE TELECOMS SERVICE PROVIDER PRODUCT PORTFOLIO 5.5.2 SME ARE AN ATTRACTIVE POCKET FOR TELECOM 5.5.3 COMCAST DEVELOPS A CLOUD MARKETPLACE FOR SMES 5.5.4 CLOUD-BASED HOME SECURITY AND HOME MONITORING SYSTEMS 5.5.5 MORE CLOUD OPPORTUNITIES 5.6 CLOUD COMPUTING FOR INSURANCE 5.6.1 CLOUD-BASED TECHNOLOGY PROVIDE PLATFORMS TO INCREASE MARKET SHARE 5.6.2 CLOUD-BASED TECHNOLOGY EXPANDS PRODUCT PORTFOLIO 5.7 CLOUD COMPUTING FOR UTILITIES AND OVERALL ENERGY SECTOR 5.7.1 SMART METERING IN EUROPE 5.7.2 CLOUD-BASED SMART METERING PROJECTS 5.7.3 CLOUD AND DATA 5.7.4 CLOUD AND COLLABORATION 5.7.5 CLOUD AND PRODUCTION OPERATIONS 5.7.6 CLOUD AND CUSTOMER ENGAGEMENT 5.8 CLOUD COMPUTING FOR PHARMACEUTICALS 5.8.1 CLOUD-BASED SERVICES ARE UNDER-UTILIZED BY PHARMA COMPANIES 5.8.2 LEVERAGE CLOUD COMPUTING TO REDUCE COSTS AND SAVE TIME 5.8.3 CLOUD-BASED DIGITAL MARKET PLATFORM 5.8.4 CLOUD-BASED ON-DEMAND ANALYTICAL PLATFORMS 5.8.5 SHIFTING NON-CORE OPERATIONS TO THE CLOUD 5.9 CLOUD COMPUTING FOR FINANCIAL SERVICES 5.9.1 SMALL BANKS FIND IT EASIER TO SHIFT TO THE CLOUD 5.9.2 CLOUD-BASED PAYMENTS PROCESSING 5.9.3 CLOUD-BASED DOCUMENT MANAGEMENT 5.9.4 BANK OF AMERICA'S PILOT TEST WITH THE CLOUD 5.9.5 CLOUD-BASED MOBILE BANKING 5.9.6 REGULATORY BARRIERS RESTRICT WIDE ADOPTION OF CLOUD-BASED ANALYTICS 5.9.7 CLOUD-BASED MONTE CARLO SIMULATIONS 5.9.8 PRIVATE CLOUDS RECOMMENDATIONS FOR ENTERPRISE 6.1 WHEN CLOUD COMPUTING IS NOT AN OPTION 6.1.1 RISK OF EXTERNAL DEPENDENCIES 6.1.2 SCALABILITY COMES AT A COST 6.2 APPROACH CLOUD COMPUTING FROM A STRATEGIC PERSPECTIVE 6.2.1 WHAT ENTERPRISE MUST CONSIDER WHEN DEVELOPING A CLOUD STRATEGY 6.3 TRADE-OFF BETWEEN LOCATION OF DATACENTER AND SERVICE PORTFOLIO 6.4 ENTERPRISES MUST HAVE STRICT SECURITY AND COMPLIANCE LEVELS 6.5 DEVELOP A REALISTIC COST ESTIMATE 6.5.1 ALLOCATE FOR HIDDEN COSTS 6.6 CONDUCT CSP BACKGROUND CHECKS 6.7 ADD SUBSTANCE TO THE TERM 'SECURITY' 6.7.1 DATA SECURITY MEASURES 6.7.2 PHYSICAL AND PERSONNEL PROTECTIONS AND RESTRICTIONS 6.7.3 GEOGRAPHIC LOCATION OF DATACENTER 6.8 UNDERSTAND AUDIT OPTIONS 6.8.1 EXISTING SERVICE STANDARDS ARE NON-COMPREHENSIVE 6.8.2 ADD 'RIGHT TO AUDIT' CLAUSE IN THE CONTRACT Global Cloud Business-to-Business Services for the Enterprise 2014-2019 5

6.9 VIABILITY OF THIRD-PARTY PROVIDERS 6.10 FORMULATE AN EXIT STRATEGY 6.10.1 PREPARE FOR ENTERPRISE'S EXIT 6.10.2 PREPARE FOR CSP'S EXIT 6.11 EVALUATE ALL APPLICATIONS IN A STEP-BY-STEP APPROACH 6.12 REVIEW THE CONTRACT IN DETAIL 6.12.1 PREPARE A SERVICE CHECKLIST RECOMMENDATIONS FOR CLOUD SERVICE PROVIDERS 7.1 WORK SIDE-BY-SIDE WITH THE CUSTOMER 7.2 UNDERSTAND YOUR CUSTOMER 7.3 DEVELOP MARKETING PLAN FOR A NON-TECHNICAL AUDIENCE 7.4 STRESS HEAVILY ON SECURITY MEASURES 7.4.1 CUSTOMER'S PERCEPTION OF SECURITY IS CENTRAL TO ALIGNING NEEDS WITH CAPABILITIES 7.4.2 MATCH SMES SECURITY REQUIREMENTS 7.4.3 SECURITY REQUIREMENTS VARY FROM CUSTOMER-TO-CUSTOMER 7.4.4 SMES RESIST INSTALLING FIREWALLS TO MINIMIZE COSTS 7.4.5 DEMONSTRATE SECURITY MEASURES 7.5 DETERMINE THE OPTIMAL PRICE 7.5.1 ADJUST PRICING STRATEGY AS REQUIRED 7.5.2 UNDERSTAND CUSTOMER'S EXISTING IT COSTS 7.6 REORIENT SALES TEAM 7.7 PROVIDE SUPPORT WITH INTEGRATION 7.8 GUIDELINES FOR MAKING A SALES PITCH 7.9 EDUCATING SMES LIST OF FIGURES Figure 1: Cloud Computing Figure 2: Cloud Computing Services Figure 3: Global Cloud Computing Market Value and Growth Rate 2014-2019 Figure 4: Market Value by segment 2014-2019 Figure 5: Market Share by Segment 2014-2019 Figure 6: Segment Growth Rate 2014-2019 Figure 7: SAAS Market Value and Growth Rate 2014-2019 Figure 8: IAAS market Value and Growth Rate 2014-2019 Figure 9: PAAS Market Value and Growth Rate 2014-2019 Figure 10: Market Value by Region 2014-2019 Figure 11: Market Share by Region 2014-2019 Figure 12: Region Growth Rate 2014-2019 Figure 13: North America Market Value and Growth Rate 2014-2019 Figure 14: Western Europe Market Value and Growth Rate 2014-2019 Figure 15: Eastern Europe Market Value and Growth Rate 2014-2019 Figure 16: Middle East and Africa Market Value and Growth Rate 2014-2019 Figure 17: Asia Pacific Market Value and Growth Rate 2014-2019 Figure 18: Market Value by Cloud Type (Public vs. Private) 2014-2019 Figure 19: Market Share by Cloud Type (Public vs. Private) 2014-2019 Figure 20: Growth Rates by Cloud Type (Public vs. Private) 2014-2019 Figure 21: Public Cloud Market Value and Growth Rate 2014-2019 Figure 22: Private Cloud Market Value and Growth Rate 2014-2019 LIST OF TABLES Global Cloud Business-to-Business Services for the Enterprise 2014-2019 6

Table 1: Global Cloud Computing Market Value and Growth Rate 2014-2019 Table 2: Market Value by Segment (USD Billions) 2014-2019 Table 3: Market Share by Segment 2014-2019 Table 4: Segment Growth Rate 2014-2019 Table 5: SAAS Market Value and Growth Rate 2014-2019 Table 6: IAAS Market Value and Growth Rate 2014-2019 Table 7: PAAS Market Value and Growth Rate 2014-2019 Table 8: Market Value by Region (USD Billion) 2014-2019 Table 9: Market Share by Region 2014-2019 Table 10: Region Growth Rate 2014-2019 Table 11: North America Market Value and Growth Rate 2014-2019 Table 12: Western Europe Market Value and Growth Rate 2014-2019 Table 13: Eastern Europe Market Value and Growth Rate 2014-2019 Table 14: The Middle East and Africa Market Value and Growth Rate 2014-2019 Table 15: Asia Pacific Market Value and Growth Rate 2014-2019 Table 16: Rest-of-World Market Value and Growth Rate 2014-2019 Table 17: Market Value by Cloud Type (USD Billion) 2014-2019 Table 18: Market Share by Cloud Type (Public vs. Private) 2014-2019 Table 19: Growth Rates by Cloud Type 2014-2019 Table 20: Public Cloud Market Value and Growth Rate 2014-2019 Table 21: Private Cloud Market Value and Growth Rate 2014-2019 Table 22: Top IAAS Vendors Table 23: Top Software Vendors INFRASTRUCTURE AS A SERVICE (IAAS): MARKET AND FORECAST FOR SECURE MULTITENANCY PLATFORMS AND SERVICES 2014-2019 1. EXECUTIVE SUMMARY 2. INTRODUCTION 2.1 ROLE OF MULTITENANCY IN THE CLOUD COMPUTING 2.2 ADVANTAGES OF MULTITENANCY IN THE CLOUD COMPUTING 2.2.1 MULTITENANCY IS ADAPTABLE IN ANY CLOUD MODEL (PUBLIC OR PRIVATE) 2.2.2 MULTITENANCY LEVERAGES USE OF SAAS, PAAS, AND IAAS 2.3 MULTITENANCY IN IAAS 2.4 IAAS MULTITENANCY ARCHITECTURE 2.4.1 VIRTUALIZATION AND ROLE OF HYPERVISOR 2.5 KEY SUCCESS FACTORS FOR MULTITENANT IAAS PLATFORMS AND SERVICES 2.5.1 QUICK AND FLEXIBLE PROVISION OF IT RESOURCES 2.5.2 CONSISTENT AND HIGH IO PERFORMANCE AND BANDWIDTH 2.5.3 STORAGE 2.5.4 VARIETY OF INSTANCES 2.5.5 SECURING MULTITENANCY 2.5.6 DATACENTERS 2.5.7 SERVICE LEVEL AGREEMENT 2.6 KEY USAGE OF MULTITENANT IAAS CLOUDS IN ENTERPRISE 2.7 IAAS ADOPTION STRATEGIES FOR VARIOUS STAKEHOLDERS 3. IAAS COMPANIES AND SOLUTIONS 3.1 AMAZON WEB SERVICES (AWS) 3.1.1 ELASTIC COMPUTE CLOUD (EC2) 3.1.2 AWS PARTNER NETWORK 3.1.3 AWS SWOT ANALYSIS Global Cloud Business-to-Business Services for the Enterprise 2014-2019 7

3.1.4 FUTURE STRATEGIES OF AWS THROUGH 2014 3.2 GOOGLE 3.2.1 GOOGLE COMPUTE ENGINE (GCE) 3.2.2 GOOGLE CLOUD PLATFORM PARTNER NETWORK 3.2.3 GCE SWOT ANALYSIS 3.2.4 FUTURE STRATEGIES OF GCE THROUGH 2014 3.3 IBM 3.3.1 CLOUDLAYER 3.3.2 SMARTCLOUD ENTERPRISE+ (SCE+) 3.3.1 IBM CLOUD SERVICES SWOT ANALYSIS 3.3.2 FUTURE STRATEGIES OF IBM CLOUD SERVICES THROUGH 2014 3.4 MICROSOFT 3.4.1 WINDOWS AZURE FOR IAAS 3.4.1 WINDOWS AZURE SWOT ANALYSIS 3.4.2 FUTURE STRATEGIES OF WINDOWS AZURE THROUGH 2014 3.5 RACKSPACE 3.5.1 RACKSPACE PUBLIC CLOUD 3.5.2 RACKSPACE SWOT ANALYSIS 3.5.3 FUTURE STRATEGIES OF RACKSPACE THROUGH 2014 3.6 COMPUTER SCIENCE CORPORATION (CSC) 3.6.1 CSC CLOUD COMPUTE 3.7 HP NEW PUBLIC CLOUD CONSOLE 3.8 EMERGING STAKEHOLDERS IN IAAS 3.8.1 CLOUD BROKERS 3.8.2 WHOLESALE IAAS PROVIDERS 3.8.3 WHITE LABEL CLOUD SERVICES 3.8.4 OPEN SOURCE IAAS 4. GLOBAL IAAS MULTITENANT PLATFORMS AND SERVICES MARKET 4.1 MARKET OVERVIEW 2013 4.2 CLOUD AS A SERVICE MARKET 2014-2019 4.3 MULTITENANT IAAS PLATFORMS AND SERVICES - 2013 4.4 MARKET FOR IAAS MULTITENANCY 2014-2019 4.5 MULTITENANT IAAS PLATFORM BUYER ANALYSIS 4.6 MULTITENANT IAAS MARKET SIZE BY TYPE OF SERVICE PROVIDER 2014-2019 5. CONCLUSIONS AND RECOMMENDATIONS 5.1 SWOT ANALYSIS OF IAAS INDUSTRY 5.2 CURRENT MARKET SCENARIOS 5.3 NEXT STEPS FOR IAAS MARKET LIST OF FIGURES FIGURE 1: IAAS TECHNOLOGY LAYERS FIGURE 2: VIRTUALIZATION TYPES FIGURE 3: USAGE OF IAAS MULTITENANT CLOUDS IN ENTERPRISE FIGURE 4: IAAS CUSTOMER PYRAMID FIGURE 5: AMAZON AWS AVAILABILITY ZONE DIAGRAM FIGURE 6: BUILD YOUR OWN CLOUD SERVER OFFER FROM IBM FIGURE 7: CLOUD AS A SERVICE MARKET SIZE 2014-2019 FIGURE 8: MULTITENANT IAAS MARKET 2014-2019 FIGURE 9: MULTITENANT IAAS MARKET SIZE BY BUYER CATEGORY 2014-2019 FIGURE 10: IAAS MULTITENANT MARKET SIZE BY PROVIDER SERVICE TYPE 2014-2019 Global Cloud Business-to-Business Services for the Enterprise 2014-2019 8

LIST OF TABLES SUMMARY TABLE 1: MARKET SIZE OF CLOUD AS A SERVICES 2014-2019 ($BN) TABLE 1: TYPES OF EC2 INSTANCES TABLE 2: SWOT ANALYSIS OF AWS TABLE 3: TYPES OF GCE INSTANCES TABLE 4: SWOT ANALYSIS OF GCE TABLE 5: CLOUDLAYER PUBLIC CLOUD INSTANCES TABLE 6: SWOT ANALYSIS OF IBM CLOUD TABLE 7: WINDOWS AZURE STANDARD INSTANCES TABLE 8: WINDOWS AZURE MEMORY INTENSIVE INSTANCES TABLE 9: SWOT ANALYSIS OF WINDOWS AZURE TABLE 10: SWOT ANALYSIS OF RACKSPACE TABLE 11: CLOUD AS A SERVICE MARKET 2014-2019 ($B) TABLE 12: MULTITENANT IAAS MARKET SIZE 2014-2019 ($B) TABLE 13: MULTITENANT IAAS MARKET SIZE BY BUYER CATEGORY 2014-2019 ($B) TABLE 14: IAAS MULTITENANT MARKET SIZE BY SERVICE PROVIDER TYPE 2014-2019 ($B) SHARED CLOUD INFRASTRUCTURE FOR ENTERPRISE APPLICATIONS: MARKET ANALYSIS AND FORECAST 2014-2019 1. EXECUTIVE SUMMARY 1.1 TRENDS IN CLOUD INFRASTRUCTURE AND ADOPTION BY ENTERPRISES THROUGH 2014 1.2 OVERVIEW OF ENTERPRISE CLOUD INFRASTRUCTURE 1.3 MARKETS FOR ENTERPRISE CLOUD INFRASTRUCTURE 2014-2019 2. INTRODUCTION 2.1 IT TEAMS ARE FORCED TO OPTIMIZE IT INFRASTRUCTURE WITH REDUCED BUDGETS 2.2 VIRTUAL INFRASTRUCTURE MAKING SIGNIFICANT INROADS WITH ENTERPRISE 2.3 CLOUD COMPUTING ENABLES RESOURCE SHARING WITHIN ENTERPRISE 2.4 INFRASTRUCTURE AS A SERVICE (IAAS) AN OPTION FOR PHYSICAL INFRASTRUCTURE 2.4.1 COMPARISON BETWEEN PUBLIC CLOUD AND PRIVATE CLOUD INFRASTRUCTURE OFFERINGS: 2.5 PRIVATE CLOUD INFRASTRUCTURE AS A SERVICE (PRIVATE IAAS) AND SECURITY 2.6 ROLE OF MULTI-TENANCY IN ENTERPRISE CLOUD COMPUTING 3. ENTERPRISE IAAS 3.1 KEY ELEMENTS IN ENTERPRISE IAAS ADOPTION 3.1.1 OPTIONS TO REDUCE INFRASTRUCTURE COSTS 3.1.2 ENTERPRISE TO USE CLOUD IAAS FOR AUTOMATION AND SELF-SERVICE 3.1.3 QUICK AND FLEXIBLE PROVISION OF IT RESOURCES 3.1.4 ABILITY TO MOVE CRITICAL WORKLOAD TO THE CLOUD 3.1.5 DATA SECURITY AND DATA RETRIEVAL 3.1.6 INTEROPERABILITY, COHERENCY AND ORCHESTRATION 3.1.7 CONSISTENT AND HIGH IO PERFORMANCE AND BANDWIDTH 3.1.8 STORAGE 3.1.9 ENTERPRISE TO USE CLOUD IAAS FOR APPLICATION OPERATION 4. COMPANIES AND SOLUTIONS 4.1 MULTIVENDOR OR INTEGRATION OF BEST-IN-CLASS SOLUTIONS 4.2 STEP-BY-STEP APPROACH AND SINGLE COMPONENT OFFERINGS Global Cloud Business-to-Business Services for the Enterprise 2014-2019 9

4.3 COMPANIES AND SOLUTIONS 4.3.1 AT&T 4.3.2 CIRRACORE 4.3.3 CISCO SYSTEMS, INC. 4.3.4 COLT 4.3.5 CSC 4.3.6 FUJITSU 4.3.7 HP 4.3.8 IBM 4.3.9 MICROSOFT 4.3.10 ORACLE 4.3.11 TELSTRA 4.3.12 VERIZON TERREMARK 4.3.13 VMWARE INC. 5. GLOBAL MARKETS FOR ENTERPRISE CLOUD INFRASTRUCTURE 5.1 MARKET OVERVIEW 2013 5.2 CLOUD AS A SERVICE (CAAS) MARKET 2014-2019 5.3 ENTERPRISE CLOUD INFRASTRUCTURE MARKET 2013 5.4 MARKET FOR SHARED CLOUD INFRASTRUCTURE FOR ENTERPRISE 2014-2019 5.5 ENTERPRISE CLOUD INFRASTRUCTURE ANALYSIS BY DEPLOYMENT TYPE 2014-2019 5.6 ENTERPRISE CLOUD INFRASTRUCTURE ANALYSIS BY VENDOR TYPE 2014-2019 6. CONCLUSIONS AND RECOMMENDATIONS 6.1 CHALLENGES IN ENTERPRISE IT INFRASTRUCTURE MANAGEMENT 6.2 SWOT ANALYSIS OF ENTERPRISE CLOUD INFRASTRUCTURE INDUSTRY 6.3 CURRENT MARKET CHARACTERISTICS 6.4 NEXT STEPS FOR IAAS MARKET LIST OF FIGURES Figure 1: On-Premise Private Cloud Architecture Figure 2: IaaS Multitenant Clouds in Enterprise Figure 3: Cloud as a Service (CaaS) Market Size 2014-2019 Figure 4: Enterprise Cloud Infrastructure Market 2014-2019 Figure 5: Shared Cloud Infrastructure Market by Deployment Type 2014-2019 Figure 6: Enterprise Cloud Analysis by Vendor Type LIST OF TABLES Summary Table 1 Table 1: Comparison between Public Cloud and Private Cloud Infrastructure Table 2: Enterprise Cloud Purpose and Focus Table 3: Cloud as a Service (CaaS) Market Size 2014-2019 Table 4: Enterprise Cloud Infrastructure Market Size 2014-2019 Table 5: Enterprise Cloud Infrastructure Market by Deployment Type 2014-2019 Table 6: Enterprise Cloud Analysis by Vendor Type Table 7: Enterprise Cloud Infrastructure Industry SWOT Analysis CLOUD SECURITY COMPANIES AND SOLUTIONS Cloud Computing and Cloud Security Cloud Computing Global Cloud Business-to-Business Services for the Enterprise 2014-2019 10

Cloud Computing Models Storage-as-a-service Database-as-a-service Information-as-a-service Business-Process-as-a-Service Application-as-a-service Platform-as-a-service Integration-as-a-service Security-as-a-service Management-as-a-service Testing-as-a-service Infrastructure-as-a-service Types of Cloud Services Public Cloud Private Cloud On-premise Private Cloud Externally hosted Private Cloud Hybrid Cloud Community cloud Heterogeneous cloud Cloud Computing Benefits Expand scalability Lower infrastructure costs Increase utilization Improve end-user productivity Improve reliability Increase security Saving Effort for IT Tasks Gain access to more sophisticated applications Save energy Elements of Cloud Protection: Policy, Identity, Information, and Infrastructure Policy Identity Information Infrastructure Cloud Security (Categories,, and Service Providers) Overview Identity and Access Management (IAM) Provisioning/de-provisioning of accounts: Authentication Directory services Web SSO Fraud Prevention Authorization User profile Management Security Novell Cloud Security Services Gemalto Protiva Cloud Confirm SafeNet SafeNet certificate-based authenticators SafeNet Hardware Security Module Global Cloud Business-to-Business Services for the Enterprise 2014-2019 11

Data Loss Prevention Identification of Sensitive Data SQL regular expression detection Real Time User Awareness Websense Websense Cloud Web Security Web Security Web Filtering Instant Messaging Scanning Email Security Bandwidth Control TrendMicro Deep Security Solution zscaler Cloud Application Security Email Security Accurate filtering to block spam and phishing Virus Protection Symantic.Cloud Email Encryption.cloud Email Security.cloud Web Security.cloud Instant Messaging Security.cloud Security Assessments Risk Management Application Security Assessments Vulnerability Assessments VeraCode Intrusion Management Identification of intrusions and policy violations Deep Packet Inspection Redware DefensePro Security Information and Event Management Global Cloud Business-to-Business Services for the Enterprise 2014-2019 12

Real-time event correlation Forensics support Loglogic LogLogic Cloud Security SenSage SenSage 4.6 Encryption Protection of data in transit Protection of data at rest Key and policy management Protection of cached data Cypher Cloud CypherCloud for Office 365 Business Continuity and Disaster Recovery Secure backup Replicated infrastructure component Atmos EMC Atmos Network Security Data Threats Hackers Malware Virus Worms Trojan Horses Spyware Adware Crimeware SPAM Phishing Access Control Threats Unauthorized/accidental disclosure Unauthorized changes Unauthorized Access Rackspace Rackspace Cloud Security Cloud Security Future Outlook Proactive Application Monitoring Enhanced Data center physical security Enhanced Data Transfer Protection Global Cloud Business-to-Business Services for the Enterprise 2014-2019 13

Disaster Recover and the Cloud Global Cloud Business-to-Business Services for the Enterprise 2014-2019 14

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