Masters of Business Administration (MBA) Curriculum

Masters of Business Administration (MBA) Curriculum The Master of Business Administration [MBA] degree is a sixteen month rigorous program [4 trimesters] with an optional thesis in entrepreneurship that may lead to funding by the California University Silicon Valley s - Venture Capital fund [CUSV-VC]. For students on the Dual Masters track [i.e., an MBA paired with an MSCS or MSCE], the Entrepreneurial Thesis Program [ETP] also provides graduates an opportunity to get their new enterprise [startup business] funded by the university s venture capital arm. Like Harvard, the CUSV MBA program is case study oriented and covers course work, advanced projects and assumes students meet basic undergraduate course work. If one or more pre-requisites are not met, an admission letter to the MBA program can still be granted, if the student first completes the required undergraduate BBA courses. A total of three (3) courses for each of the four trimesters are needed with the course sequence as shown by functional emphasis in Table 1 below. Students have an option to do a project [or thesis] to complete their degree which is taken in a fifth trimester and may be combined with additional course work in entrepreneurship. The project will be in conjunction with the engineering department to create a business case for an emerging industry trend. The MBA degree can be combined with selected courses (an extra 1 2 trimesters) from the computer science curriculum to get a Masters of Business Administration and Information Systems. It is highly recommended that MBA candidates achieve proficiency in information systems to increase their competitiveness in the job market. Please consult with a student advisor to customize your study program. Table 2 compares the CUSV MBA program features and costs to MBA programs from the University of Chicago, Harvard, Wharton, Kellogg and Stanford. Curriculum Structure: The MBA curriculum is divided into the following sub-programs: 1. Core Business Fundamentals (MBA-C-51X series) 2. Leadership Essentials (MBA-L-52X series) 3. Analytical Foundations (MBA-A-53X series) 4. Business Case (MBA-B-600 series) Page 1 of 12

Course Topics These courses that cover the following topics are detailed in the following sections. Accounting, Economics and Finance Statistics Human Resources Marketing Manufacturing and Production Operations Technology and Information Systems Product International Business Aspects of Business Strategy Leadership and Entrepreneurship Page 2 of 12

Table 1 MBA Curriculum Specialization Sequences Sales & Marketing Finance Operations, Manufacturing & Product and Program management Leadership & Entrepreneurship Risk and Compliance Trimester One Trimester Two Fundamentals of Accounting: MBA C 503 Communication: MBA L 523 Ethics and Responsibility: MBA L 520 Negotiation: MBA A 533 Fundamentals of Accounting: MBA C 503 Communication: MBA L 523 Ethics and Responsibility: MBA L 520 Negotiation: MBA A 533 Fundamentals of Accounting: MBA C 503 Communication: MBA L 523 Ethics and Responsibility: MBA L 520 Negotiation: MBA A 533 Fundamentals of Accounting: MBA C 503 Communication: MBA L 523 Ethics and Responsibility: MBA L 520 Negotiation: MBA A 533 Fundamentals of Accounting: MBA C 503 Communication: MBA L 523 Ethics and Responsibility: MBA L 520 Negotiation: MBA A 533 Fundamentals of Accounting: MBA C 503 Communication: MBA L 523 Ethics and Responsibility: MBA L 520 Negotiation: MBA A 533 Trimester Three The Governmental and Legal Environment of Business: MBA L 522 Economics: MBA A 531 Competitive 508 Foundations of Leadership and Teamwork: MBA L 521 Marketing : Program Design: MBA C 506 The Governmental and Legal Environment of Business: MBA L 522 Economics: MBA A 531 Competitive 508 Statistical Analysis for : MBA A 532 Financial Accounting: MBA C 502 The Governmental and Legal Environment of Business: MBA L 522 Economics: MBA A 531 Competitive 508 Quality and Productivity: MBA C 504 Decision Models and Uncertainty: MBA A 530 The Governmental and Legal Environment of Business: MBA L 522 Economics: MBA A 531 Competitive 508 Supply Chain : MBA C 505 Marketing : Program Design: MBA C 506 The Governmental and Legal Environment of Business: MBA L 522 Economics: MBA A 531 Competitive 508 Foundations of Leadership and Teamwork: MBA L 521 Marketing : Program Design: MBA C 506 The Governmental and Legal Environment of Business: MBA L 522 Economics: MBA A 531 Competitive 508 Quality and Productivity: MBA C 504 Decision Models and Uncertainty: MBA A 530 Trimester Four Marketing Strategy: MBA C 507 Macroeconomic Analysis and Public Policy: MBA C 501 Supply Chain : MBA C 505 Marketing 507 of People at Work: MBA L 524 Supply Chain : MBA C 505 Global Strategic : MBA C 509 Financial Analysis: MBA C 500 Statistical Analysis for : MBA A 532 Global Strategic : MBA C 509 Global Strategic : MBA C 509 Global Strategic : MBA C 509 Business case: MBA B 600 Business case: MBA B 600 Business case: MBA B 600 Business case: MBA B 600 Business case: MBA B 600 Business case: MBA B 600 Page 3 of 12

Table 2 MBA Evaluation Comparison University of Chicago (Booth) Harvard University University of Pennsylvania (Wharton) Northwestern University (Kellogg) Stanford University California University Silicon Valley [CUSV] Credit Hours 60 credit hours 60 credit hours 19 credit units 24.5 credit units 105 credit units 36 credit hours +thesis Core Courses Business Electives Tuition Costs Annual Expenses Financial Accounting; Microeconomics; Macroeconomics; Business Statistics; Introductory Finance; Marketing Strategy; Operations Finance; Financial Reporting and Control; Marketing; Leadership and Organizational Behavior; Technology and Operations ; Strategy Corporate Finance; Macroeconomic Analysis; Financial Accounting; Accounting; Operations Quality & Productivity; Operations Supply Chain ; Marketing Strategy Business Strategy; Finance; Microeconomic Analysis; Marketing ; Operations ; Statistical Methods for Decisions Data Analysis and Decision Making; Financial Accounting; Human Resource ; Information ; Accounting; Marketing; Microeconomics; Strategy Beyond Markets; Operations Sales and Marketing; Finance; Operations, Manufacturing & ; Product and Program : Leadership and Entrepreneurship; Risk and Compliance Yes Yes Yes Yes Yes Yes $53,400 annual $51,200 annual $58,244 annual $51,495 annual $55,200 annual $12,150 annual $32,088.00 $23,390 annual $30,956 annual $27,000 annual $22,395 annual $13,000 annual Duration 21 months 18 months 21 months 20 months 21 months Leading Areas of Study Teaching Method Dual Degree Options Distance Learning Industry Tools Training Entrepreneurship; Accounting; Finance; Marketing; Economics More than 50% Case Method / Less than 50% Lecture based MBA/JD (Law); MBA/MD (Medicine); MBA/PhD Entrepreneurship; Leadership; Strategy; Corporate Social Responsibility; General Mostly Case Method based MBA/JD (Law); MBA/MD (Medicine) Entrepreneurship; Health Care Administration; Finance; Marketing; Strategy More than 50% Case Method / Less than 50% Lecture based MBA/MA (Arts); MBA/ME (Engineering); MBA/JD (Law); MBA/MD (Medicine); MBA/MSN (Nursing); MBA/PhD Finance; Marketing; Strategy; General More than 50% Case Method / Less than 50% Lecture based MBA/JD (Law); MBA/MENG (Engineering Manufacturing ) Entrepreneurship; Leadership; Organizational Behavior; Finance; Corporate Social Responsibility More than 50% Case Method / Less than 50% Lecture based MBA/MA (Arts); MBA/JD (Law); MBA/MD (Medicine); MBA/MS (Science) 16 months + Optional Thesis Entrepreneurship, Sales and Marketing; Finance; Operations, Program : Leadership Mostly Case Method based MBA/MSCS, MBA/MSCE Not Available Not Available Not Available Not available Not available Not available Marketing, and New Ventures hands on labs. Social media marketing. Marketing simulation and a Field Application Project. Statistical analysis software. Strong focus on case studies and theory. Office; SAP; Oracle E Business; SAS; igrafx; WebEx; SalesForce; AdWords; GA, Risk Solver, ios / Android apps; Case Complete; Business Insight Suite Page 4 of 12

MBA Curriculum Core Business Fundamentals (MBA C 51X series) FINANCE Course name and number: Financial Analysis: MBA C 500 Course Outline: An introduction to business finance (corporate financial management and investments); Students gain tools and frameworks to analyze financial decisions based on principles of modern financial theory. Textbook(s): Financial Analysis with Microsoft Excel 2007 by Timothy R. Mayes and Todd M. Shank Other materials: http://www.exinfm.com/free_spreadsheets.html Course benefits: A basic understanding of business finance and current tools used to make successful financial decisions. Industry Tools, methodologies & processes: Microsoft Excel, MSNBC Projects & Exercises: Regular financial casework using Microsoft Excel, including two in depth case analyses. Course name and number: Macroeconomic Analysis and Public Policy: MBA C 501 ACCOUNTING Course Outline: Using economic theory, students learn how financial markets work and how government policies affect the business environment. Textbook(s): Macroeconomic Policy: Demystifying Monetary and Fiscal Policy by Farrokh Langdana Course benefits: A strong knowledge of the important aspects of financial markets and how public policies can affect and influence those aspects. Industry Tools, methodologies & processes: Microsoft Excel Projects & Exercises: Case analyses of current financial market and public policy events. Course name and number: Financial Accounting: MBA C 502 Course Outline: Financial Accounting teaches students the accumulation, analysis, and presentation of an enterprise's relevant financial data for creditors, investors, and other external decision makers. Textbook(s): Financial Accounting 6e with Annual Report by Robert Libby, Patricia Libby and Daniel Short Course benefits: A solid understanding of the principles and processes used in financial accounting. Page 5 of 12

Industry Tools, methodologies & processes: Microsoft Excel, Oracle E business, SAP, ERP Financials Projects & Exercises: Regular financial accounting casework using Microsoft Excel. Course name and number: Fundamentals of Accounting: MBA C 503 OPERATIONS Course Outline: Unlike Financial Accounting, with its focus on external parties, this course emphasizes the use of accounting information for internal planning and control purposes. Students learn how to use accounting data to evaluate business performance and make strategic decisions. Textbook(s): Accounting by Ray Garrison, Eric Noreen and Peter Brewer Course benefits: A thorough knowledge of the managerial segment of accounting. Industry Tools, methodologies & processes: Microsoft Excel, Quick Books, Oracle E business, SAP ERP Financials Projects & Exercises: Regular managerial accounting casework using Microsoft Excel. Course name and number: Quality and Productivity: MBA C 504 Course Outline: This course emphasizes processes. In the first part of the course, students see examples of a number of processes and learn how to describe a process with a flow diagram. The second part of the course is focused on process improvement; it examines classic ideas in quality management, as well as recent ideas about restructuring processes for increased performance. Textbook(s): Process Redesign: The Implementation Guide for Managers by Arthur R. Tenner and Irving J. DeToro and Quality for Organizational Excellence: Introduction to Total Quality (6th Edition) by David L. Goetsch and Stanley Davis Course benefits: A through knowledge of business processes, process improvement and quality management, including the software involved in this aspect of business. Industry Tools, methodologies & processes: igrafx, Microsoft Visio Projects & Exercises: A flow diagram project in which the student develops a chart based on a current business, and then restructures the chart based on process improvement ideas developed throughout the trimester. Course name and number: Supply Chain : MBA C 505 Course Outline: Matching supply with demand is a primary challenge for any enterprise. In this course, students learn how to assess the appropriate level of supply flexibility for a given industry and explore strategies for increasing an enterprise's supply flexibility. Textbook(s): Supply Chain (4th Edition) by Sunil Chopra and Peter Meindl Course benefits: A solid understanding of supply chain management strategies and processes. Page 6 of 12

MARKETING Industry Tools, methodologies & processes: SAP, Oracle E business SCM Projects & Exercises: Using software, students will develop a supply chain for a given business and suggest improvements for flexibility in that given supply chain. Course name and number: Marketing : Program Design: MBA C 506 Course Outline: Students confront the challenge of designing and implementing a successful combination of marketing variables to carry out a firm's strategy in its target markets. Textbook(s): Marketing (13th Edition) by Phil Kotler and Kevin Keller Course benefits: A strong, hands on knowledge of marketing management and design. Industry Tools, methodologies & processes: Oracle Marketing Software, Salesforce CRM Projects & Exercises: Students design and implement a marketing management program for a given business. Course name and number: Marketing 507 STRATEGY Pre requisites: Marketing Program Design Course Outline: This course introduces the concepts and theories underlying marketing decision making. Building on Marketing : Program Design, students weigh considerations behind each element of the marketing plan. Textbook(s): Marketing Strategy by O. C. Ferrell and Michael Hartline Other materials: Marketing course design Course benefits: A strong, hands on knowledge of marketing strategy and an in depth understanding of how to develop marketing plans. Industry Tools, methodologies & processes: Oracle Marketing Software, Salesforce CRM, Marketo, Eloqua, Google Analytics, AdWords Projects & Exercises: Students develop an in depth business marketing strategy based on the Marketing : Program Design plan. Course name and number: Competitive 508 Course Outline: This course focuses on issues central to an enterprise's long and short term competitive position. Students take the role of key decision makers and address questions related to the creation or reinforcement of competitive advantage. Textbook(s): Modern Competitive Strategy by Gordon Walker Page 7 of 12

Course benefits: An in depth understanding of competitive business strategies and how to implement them in the business environment. Industry Tools, methodologies & processes: Microsoft Excel, Microsoft PowerPoint Projects & Exercises: Several case analyses on current competitive strategy issues and events. Course name and number: Global Strategic : MBA C 509 Course Outline: In an introduction to the strategic management of multinational corporations (MNCs), students learn how to create competitive advantage in a global context. Textbook(s): Global Strategy by Mike W. Peng Course benefits: A good understanding of the issues and strategies relevant to a multinational corporation and how to manage those issues and successfully implement those strategies. Industry Tools, methodologies & processes: Visio, PowerPoint, LexisNexis Projects & Exercises: Case analyses of current global business strategy issues and events. Leadership Essentials (MBA L 52X series) Course name and number: Ethics and Responsibility: MBA L 520 Course Outline: Students examine difficult ethical conflicts and dilemmas faced by managers and organizations, anticipating issues they will confront in their careers. In doing so, they build a framework for thinking through the ethical implications of business decisions. Students take part in collaborative case discussions, exercises, and discussions of theoretical frameworks. Textbook(s): Business Ethics: Ethical Decision Making & Cases by O.C. Ferrell, John Fraedrich and Ferrell Other materials: Ethics exercises: http://www.businessballs.com/ethicsanswer.htm Course benefits: A familiarity with business ethics and decision making skills necessary to making important, ethical business decisions. Industry Tools, methodologies & processes: SAP Business Objects GRC Solutions (Governance Risk and Compliance) Projects & Exercises: Regular ethics cases and exercises in groups, in discussions and in solo analysis papers. Course name and number: Foundations of Leadership and Teamwork: MBA L 521 Course Outline: Unpredictable work environments require leaders and teams to learn rapidly and change quickly. Page 8 of 12

This course focuses on lateral and vertical leadership, team building and performance, and team leadership. Textbook(s): Team Work and Group Dynamics by Greg L. Stewart, Charles C. Manz and Henry P. Sims Course benefits: An understanding of successful team leadership and team building. Industry Tools, methodologies & processes: SAP Business Objects GRC Solutions (Governance Risk and Compliance) Projects & Exercises: Group discussions, case work and exercises to develop team building and team leadership skills. Course name and number: The Governmental and Legal Environment of Business: MBA L 522 Course Outline: Students gain a basic understanding of how the law and the political process affect business strategy and decision making. Topics include how market infrastructure (contracts, commercial law, intellectual property, fraud law, and securities law) influences business strategy, with special emphasis on differences among countries. Textbook(s): The Legal Environment of Business by Roger E. Meiners, Al H. Ringleb and Frances L. Edwards Course benefits: A thorough knowledge of the important legal aspects of business. Industry Tools, methodologies & processes: LexisNexis, SAP Business Objects GRC Solutions (Governance Risk and Compliance) Projects & Exercises: Several case analyses on current legal and political issues and how they relate to the global business environment. Course name and number: Communication: MBA L 523 Course Outline: Designed to prepare business leaders for the communication challenges of the workplace, this course works with students to improve their presentation skills. Textbook(s): Communication: Principles and Practice by Michael Hattersley and Linda Mc Jannet Course benefits: Knowledge of best practices for business communication and an increased ease and familiarity with solo and group presentations. Industry Tools, methodologies & processes: Microsoft Office Suite, WebEx Projects & Exercises: Both group and solo presentations. Course name and number: of People at Work: MBA L 524 Course Outline: The way people are managed at work affects the quality of their lives, the effectiveness of organizations, and the competitiveness of nations. Students learn some of the basic principles of managing people, Page 9 of 12

making use of theories that transcend the workplace, such as the psychology of individual and group behavior. Textbook(s): Organizational Behavior and by John Ivancevich, Robert Konopaske and Michael Matteson Course benefits: A through knowledge of behavioral theories in business and management best practices. Industry Tools, methodologies & processes: Microsoft PowerPoint, Microsoft Word Projects & Exercises: Several case analyses of organizational behavior and how leaders can best approach managing people based on these psychological observations. Analytical Foundations (MBA A 53X series) Course name and number: Decision Models and Uncertainty: MBA A 530 Course Outline: This management science course introduces simple models and ideas that provide powerful qualitative insights into a large spectrum of managerial problems. It demonstrates the kinds of problems that can be tackled quantitatively, the methods and software available for doing so, and the difficulties involved in gathering the relevant data. Textbook(s): Science: The Art of Modeling with Spreadsheets by Stephen G. Powell and Kenneth R. Baker Course benefits: An in depth knowledge of management science tools and processes. Industry Tools, methodologies & processes: Microsoft Excel, Risk Solver Projects & Exercises: Regular data modeling exercises. Course name and number: Economics: MBA A 531 Course Outline: How can microeconomics enhance decision making in an organization? This course teaches students both how to understand the economic environment in which a firm operates and how to think strategically within it. Textbook(s): Economics by Christopher Thomas and S. Charles Maurice Course benefits: A basic understanding of microeconomics and how it can affect the current business and economic environment. Industry Tools, methodologies & processes: Microsoft Excel, Microsoft Word Projects & Exercises: Several case analyses delving into microeconomic issues and how best to strategically solve them. Course name and number: Statistical Analysis for : MBA A 532 Page 10 of 12

Course Outline: This course considers two key statistical methodologies: regression analysis and experimentation. Students learn techniques such as least squares estimation, tests and confidence intervals, correlation and autocorrelation, co linearity, and randomization. Textbook(s): An Introduction to Statistical Methods and Data Analysis by R. Lyman Ott and Michael T. Longnecker Course benefits: A through knowledge of statistical methods used in the business environment. Industry Tools, methodologies & processes: Microsoft Excel, SAS Statistical Solutions Projects & Exercises: Regular statistical analysis exercises. Course name and number: Negotiation: MBA A 533 Course Outline: This course focuses on the art and science of securing an agreement between two or more interdependent parties who are seeking to maximize their outcomes. This course focuses on research and theory that help us understand the behavior of individuals, groups, and organizations in the context of competitive situations. A broad variety of realistic contexts and problems will be addressed. To help students develop negotiation skills experientially and to understand negotiation in useful analytical frameworks, considerable emphasis is placed on realistic negotiation exercises and role playing. The exercises serve as catalysts for the evaluation and discussion of different types of negotiation situations. In class discussions and lectures supplement the exercises. Textbook(s): Harvard Business Essentials Guide to Negotiation by Harvard Business School Press Course benefits: A solid understanding of negotiation skills and tactics that can be used in the business environment. Industry Tools, methodologies & processes: Search Engines, LexisNexis Projects & Exercises: Negotiation role playing exercises based on real world issues and business situations. Business Case (MBA B 600 series) Course name and number: Business case: MBA B 600 Pre requisites: Coursework for MBA Course duration: 1 2 Trimesters Course Outline: Students will collaborate with engineering counterparts and industry experts and propose a compelling solution that addresses a business need. The course teaches use case modeling using the Case Complete software and then teaches the Business Insight Software Suite as a software framework to develop effective business plans, marketing plans, and sales plans with tools to create business strategies that refine product, pricing, promotion and distribution variables in the marketing mix. Textbook(s): The Seven Questions of Business Strategy: Focus Your Intention and Grow Your Business by Norm Levy Course benefits: A hands on knowledge of how to successfully solve real and current business needs. Page 11 of 12

Industry Tools, methodologies & processes: Microsoft Excel, Microsoft Word, the Business Insight software Suite, http://www.brs-inc.com/models/model1.asp and the Case Complete use case modeling software http://www.casecomplete.com/ Projects & Exercises: A real world business case in which students propose strategic and well formulated solutions to a current business. Page 12 of 12