Colossal Catering Calendar Get Catering and Grow Sales! with MonkeyMedia Software s catering calendar for multi-unit restaurant operators. After all, catering is more than just weddings - it s about sales meetings, tailgate parties, national foodie days, and keeping your staff and customers happy and well fed. Grab catering sales by the tail.
Feed Your Customers Where They LIVE, WORK & PLAY! This Calendar We created this calendar to help you Feed Your Customers Where They LIVE, WORK & PLAY! Each calendar month is embedded with key dates to help you proactively market to new and existing clients, service your guests beyond your four walls and build brand loyalty at the same time. Helpful hints provide actionable tasks to Get Catering and Grow Sales! while a detailed calendar provides you with important dates to remind your clients about. So get out there and make some sales. Don t forget to look several months ahead to plan your own sales and marketing initiatives. And if you need some guidance along the way, we re here to help. About Us MonkeyMedia Software helps multi-unit restaurant operators increase sales in the off-premise business channel. Using its turnkey Get Catering and Grow Sales! System (Strategy, Education, Software), MonkeyMedia Software works closely with each brand s executive team to drive strategic alignment, provide education for team members, and deploy an enterprise software platform to service and support the off-premise business channel. MonkeyMedia Software s MonkeyCatering software platform features an enterprise toolset to manage and track catering lead generation (CRM), provide account and client management, sales, production, distribution, and powerful reporting for real-time visibility and results-based decision-making. We re Here To Help Improving your current business is all about strategy and execution. With our experience and expertise in the multi-unit restaurant space, our team is here to help you build and maintain a world-class catering and off-premise channel. Got questions? Don t know where to start? We ve got answers. Contact Us 1-877-6-MONKEY getcatering@monkeymediasoftware.com www.monkeymediasoftware.com @monkeymedia
Need a turn-around strategy? Try catering. January Get your catering year started on the right foot. Review your 2013 calendar and start planning your catering and off-premise campaigns early! You can even create special offers for customers making regular or repeat orders. Help corporate clients get back into the swing of things by making catering recommendations for lunch meetings. Well fed people are happy people - it s a fact! New Year s Day (January 1) Inauguration Day (January 20) Martin Luther King Day (January 21) January 2013 30 31 1 2 3 4 5 New Year s Day 6 7 8 9 10 11 12 Epiphany 13 14 15 16 17 18 19 Hot and Spicy Food Day 20 21 22 23 24 25 26 Inauguration Day Martin Luther King Day National Pie Day 27 28 29 30 31 1 2
Successful catering requires a deep commitment across your entire executive team. February Super Bowl Sunday is one of the biggest social events on the sporting calendar. Make sure your customers know they can come to you for their catering needs. Our Professional Services team at MonkeyMedia Software is here to help. Call us at 1-877-6-MONKEY for details on how to make the most of your catering and off-premise programs. African American History Month (February) Groundhog Day (February 2) Super Bowl (February 3) National School Counseling Week (Feb 4 8) Mardi Gras (February 12) Ash Wednesday (February 13) Valentine s Day (February 14) President s Day (February 18) February 2013 27 28 29 30 31 1 2 African American History Month Groundhog Day 3 4 5 6 7 8 9 Super Bowl The 55th Annual Grammy Awards National School Counseling Week 10 11 12 13 14 15 16 Lincoln s Birthday Mardi Gras Ash Wednesday Valentine s Day 17 18 19 20 21 22 23 President s Day Washington s Birthday 24 25 26 27 28 1 2 The 85th Academy Awards
March Accountants begin working around the clock in March. Start marketing to them early so you are at the top of their list when they need catering for team meetings and lunches. National Doctor s Day is a great opportunity for off-premise services to clinics and hospitals in your sales area. Make sure they know who and where you are, perhaps even posting menus in their common areas, so you can provide the services they need quickly and efficiently. International Women s Day (March 8) St. Patrick s Day (March 17) Passover (March 26 April 2) Good Friday (March 29) National Doctor s Day (March 30) Easter (March 31) March 2013 24 25 26 27 28 1 2 3 4 5 6 7 8 9 International Women s Day 10 11 12 13 14 15 16 Daylight Savings Begins @ 2am 17 18 19 20 21 22 23 St. Patrick s Day First Day of Spring Chip & Dip Day 24 25 26 27 28 29 30 Palm Sunday Passover Maundy Thursday Good Friday Holy Saturday National Doctor s Day 31 1 2 3 4 5 6 Easter Sunday
Catering will positively affect your bottom line. April Many companies like to make sure that their Administrative Professionals are recognized for their help and dedication throughout the year. Make sure your catering program is on-hand to make the celebration that much tastier! Say thank you to those people who generously give their time to volunteering by providing them with a beautiful, catered meal at the end of the day. Contact local volunteer organizations to suggest a special event during National Volunteer Week. catering order Easter Monday (April 1) Tax Day (April 15) Administrative Professionals Week (April 21 27) National Medical Laboratory Week (April 22 26) National Volunteer Week (April 21 27) Earth Day (April 22) April 2013 31 1 2 3 4 5 6 Easter Monday April Fool s Day 7 8 9 10 11 12 13 The 46th Annual CMA Awards 14 15 16 17 18 19 20 Administrative Professionals Week National Volunteer Week Tax Day 21 22 23 24 25 26 27 National Medical Laboratory Week Earth Day NBA Playoffs Start 28 29 30 1 2 3 4 NHL Playoffs Start
Do you want your catering deliveries to be on time, every time? May National Hospital Week and National Nurses Appreciation Week can be worth thousands of dollars. Start marketing to hospitals in your sales area months ahead of time to help them celebrate. Graduations start this month and can be the perfect opportunity to cater to large groups. Be sure to provide your catering menus to local schools, universities and colleges so they can help spread the word about your brand. Graduations Start (May until June) Kentucky Derby (May 4) Cinco De Mayo (May 5) National Hospice Week (May 5 11) Teacher Appreciation Week (May 6 10) National Nurses Appreciation Week / National Hospital Week (May 6 12) National Teacher Day (May 7) National Receptionist Day (May 8) Red Cross Day (May 8) Mother s Day (May 12) Shavuot (May 14 16) Peace Officer Memorial Day (May 15) Armed Forces Day (May 18) Memorial Day (May 27) May 2013 28 29 30 1 2 3 4 Cinco De Mayo National Hospice Week 5 6 7 8 9 10 11 Teacher Appre. Week National Nurses Appre. Week National Hospital Week National Teacher Day Graduations Start National Day of Prayer Kentucky Derby National Receptionist Day Red Cross Day Ascension Day 12 13 14 15 16 17 18 Mother s Day Shavuot Peace Officer Memorial Day Armed Forces Day 19 20 21 22 23 24 25 Pentecost 26 27 28 29 30 31 1 Memorial Day
Catering will provide you with a new revenue channel. June Company picnics are fun events that bring people together, but can be a little stressful for the event planner. Put their minds at ease and let them know that you will set them up for success from order through delivery. The Summer Solstice is a great evening event for many people, one that suits catering and off-premise programs perfectly. Advertise locally and make sure your in-store custom- ers see what you have to offer while they pick up their orders. Flag Day (June 14) Father s Day (June 16) International Picnic Day (June 18) Summer Solstice (June 21) June 2013 26 27 28 29 30 31 1 2 3 4 5 6 7 8 Donut Day 9 10 11 12 13 14 15 Flag Day 16 17 18 19 20 21 22 Father s Day International Picnic Day Summer Solstice 23 24 25 26 27 28 29 30 1 2 3 4 5 6
If you re not catering you re leaving a lot of money on the table. July Have you seen our 45 Rockstar Catering Tactics? If not, contact our Professional Services team at 1-877-6-MONKEY. Get some great ideas on marketing your catering services within your four walls. Independence Day is when many Americans get together with friends and family to enjoy great food, fireworks and fun. Provide printable menus to local businesses and homes, and make sure they know how to place their orders, whether it s online or via a toll-free number. Independence Day (July 4) Ramadan Starts (July 9) Parent s Day (July 28) July 2013 30 1 2 3 4 5 6 Independence Day Fried Chicken Day 7 8 9 10 11 12 13 Ramadan Starts 14 15 16 17 18 19 20 Ice Cream Day 21 22 23 24 25 26 27 Bagelfest 28 29 30 31 1 2 3 Parent s Day Cheesecake Day
August Private schools are the ones to go after here. Get in now before the school year starts, and discuss school lunch programs for the year ahead. August 2013 28 29 30 31 1 2 3 Harvest Month Watermelon Day 4 5 6 7 8 9 10 Raspberries n Cream Day S mores Day 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Spongecake Day 25 26 27 28 29 30 31 Toasted Marshmallow Day
Do you have visibility into your catering operations? September September has many celebratory days, which are great events for store managers and staff to promote and talk to their customers about. 4-Walls-Marketing at its best! There are a number of religious events taking place in September, which usually involve social gatherings at individuals homes or places of worship. Try reaching out to local religious communities to provide catering and off-premise services to them. Labor Day (September 2) Rosh Hashana (September 4 6) Grandparent s Day (September 8) Patriot Day (September 11) Yom Kippur (September 14) Citizenship Day (September 17) Native American Day (September 27) September 2013 1 2 3 4 5 6 7 Labor Day Rosh Hashana 8 9 10 11 12 13 14 Grandparent s Day Patriot Day Yom Kippur 15 16 17 18 19 20 21 Citizenship Day Cheeseburger Day 22 23 24 25 26 27 28 The 65th Primetime Emmy Awards First Day of Autumn Pancake Day Native American Day 29 30 1 2 3 4 5 MLB Playoffs Start
Catering is a high margin business. October Don t wait until November to go after Thanksgiving sales! Start your campaigns in October! With all the food celebration days this month, why not create a special promotion around these days, depending on what your catering and off-premise menu offers? Perhaps a fresh fruit platter for National Dessert Day? National Breast Cancer Awareness Month (October) World Vegetarian Day (October 1) National Taco Day (October 4) National Physician s Assistant Day (October 6) Fire Prevention Week (October 6 12) National Customer Service Week (October 7 11) Columbus Day (October 14) National Dessert Day (October 14) National Boss Day (October 16) National Pasta Day (October 17) Halloween (October 31) October 2013 National Physician s Assistant Day Fire Prevention Week 29 30 1 2 3 4 5 6 7 8 9 10 11 12 National Customer Service Week National Breast Cancer Awareness Month World Vegetarian Day National Little League Baseball Week National Taco Day 13 14 15 16 17 18 19 Columbus Day National Dessert Day National Boss Day National Pasta Day 20 21 22 23 24 25 26 27 28 29 30 31 1 2 MLS Playoffs Start Halloween
Catering is not about online ordering. November Companies start their holiday planning early. Reach out to your customers and find out what they need. Let them know your company has an amazing holiday menu. Election gatherings are becoming more popular, and with so many people attending, catering is a go-to option for ensuring hopeful voters are well fed. Provide catering menus to local election offices, community centers and homes in the area. National Election Day (November 5) Veteran s Day (November 11) Thanksgiving (November 28) Black Friday (November 29) Chanukah (November 27 December 5) November 2013 27 28 29 30 31 1 2 Movember Starts All Saints Day 3 4 5 6 7 8 9 Daylight Savings Time Ends Candy Day National Election Day Nachos Day 10 11 12 13 14 15 16 Veteran s Day 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Chanukah Starts Thanksgiving Day Black Friday
Catering is about relationships. December There is always someone scrambling for last minute party planning, so make sure you re available to take smaller holiday orders and provide them quickly to those in need! If you have a local field marketing team and would like to give them some sales training in preparation for the New Year, call our Professional Services team at 1-877-6-MONKEY. Don t forget to order your 2014 Catering Calendar! Cyber Monday (December 2) Pearl Harbor Remembrance Day (December 7) Christmas (December 25) Boxing Day (December 26) Kwanzaa (December 26 January 1) New Year s Eve (December 31) December 2013 First Sunday of Advent 1 2 3 4 5 6 7 Cyber Monday Order Your 2014 Catering Calendar Pearl Harbor Remembrance Day 8 9 10 11 12 13 14 15 16 17 18 19 20 21 First Day of Winter 22 23 24 25 26 27 28 Christmas Eve Christmas Boxing Day Kwanzaa 29 30 31 1 2 3 4 New Year s Eve
Get Catering and Grow Sales! We wrote the book on catering! Imagine taking a struggling deli and turning it into a catering powerhouse. That s what Erle Dardick, MonkeyMedia Software Co-Founder and CEO, did years ago. This turnaround eventually led to the founding of MonkeyMedia Software and formed the foundation of the book Get Catering and Grow Sales! From multi-unit restaurant operations and food production to marketing and sales strategies designed specifically for the catering and off-premise channel, this book lays the foundation for explosive growth of your thirteenth month! So grab a copy, sit back and enjoy. To order the book visit our website, call, or email us! 1-877-6-MONKEY getcatering@monkeymediasoftware.com www.monkeymediasoftware.com