Open Trade Store evolution never sleeps the perfect trading application store
Developed as a personal trading assistant, the Open Trade smart turret is a revolutionary, innovative, touch screen multimedia communications system. This next generation platform is more than just a turret. It provides perfect communication channels that converge at a single point for information and conversations, seamlessly integrating voice, video, email, instant messaging and web-based applications.
Open Trade Store: revolutionise the trading experience The past few years have seen a radical transformation in the way that individuals interact with communication devices. Touch screen smart phones and tablet devices with a dizzying array of applications have already disrupted the consumer and business marketplace. Now Orange Business Services Trading Solutions is bringing an equally important revolution to the trading desk and market data.
How can we do this? Simple. Thanks to its advanced touch screen user interface and networking connectivity, our Open Trade communications platform is the most advanced smart turret in the trading room environment. Open Trade is already transforming the way you communicate and collaborate with customers, colleagues and business partners, bringing unified communications to the new generation. And today, Orange Business Services Trading Solutions is pushing the revolution even further with the first online application store dedicated to the financial community. It offers specific applications to users such as traders, analysts and sales people.
the power of experience Open Trade Store brings the application portal model to the smart turret. In the same way that you download software to your mobile device, Open Trade Store enables organisations to access trading, business and lifestyle applications through Open Trade. These applications wrap the Open Trade platform with a rich layer of functionality from financial and market data applications to social media, multimedia, games and more. Optimised for the Open Trade interface, these applications help make trading and business activities more efficient while enhancing real-time information and functionality already delivered by PC-based software. For example, Open Trade Store applications will enable you to concentrate on activities such as monitoring a specific share or equity, while on the phone. This complements the PC display where you can keep multiple streams of information visible all the time. Make no mistake this is a revolution, and it s going to make trading faster and more efficient than ever before.
trading changes with Orange Open Trade Store is a revolution in the way that it adds a rich layer of trading and business applications to the desktop environment. But it also supports the fundamental principles that empower traders, helping them to interact faster and act quickly on the latest real-time market information. smart interface, sure-fire communications Business success starts and ends with you. Open Trade Store applications enable you to focus even more closely on the best possible deals ahead of the competition by providing you with up-to-the-second, actionable information at your fingertips. You can scroll through application information using the intuitive Open Trade interface and its responsive touch screen. The keyboard or mouse may further accelerate interactions, enabling you to use the interface that suits you best. The webcam can add another valuable communication channel, supporting video solutions between multiple participants. seamless communication drives greater efficiency As well as increasing your productivity, Open Trade Store enhances a unified communications experience that increases efficiency across the entire enterprise and trading floor. New trading and communications applications enable you to view and manipulate data while switching seamlessly from one communication channel to another, depending on the topic and the number of people involved in the conversation. The crystal clear sound quality of Open Trade ensures listening to applications such as market news is second to none. Critically, these applications display real-time information about a trade that might get overlooked in the mass of information on traditional PC screens. In addition, Open Trade Store offers outstanding value. You only ever pay for what you use, and unlike other software, there are no complicated licensing issues to manage. brilliant customer service, secure compliance All these features add up to one thing: better service for customers whose expectations have been transformed by new rapid models of business and consumer interaction. The Open Trade platform and Open Trade Store put you ahead of the competition at a time when a split-second pause can make the difference between customer satisfaction and frustration. At the same time, Orange Business Services Trading Solutions provides organisations with robust, futureproof platforms that ensure compliance with the latest regulations governing best practices and communications. Above all, it gives you the ability to communicate freely, safe in the knowledge that your interactions are securely, and privately archived.
Users launch Open Trade Store applications via their Open Trade device menu or a programmable key on the main screen. The application portal has three main sections: my applications: Contains all the applications selected by the user. You select from applications that you are authorised to access in the public and private stores. Open Trade Store: A full catalogue of applications available to the user. favourites: Provides shortcuts to the mostused applications, which can be configured by the individual. Users can also use the search bar to locate applications quickly.
building on a robust architecture Open Trade Store revolutionises the trader s desktop and helps accelerate and improve collaboration. This new freedom to respond rapidly and communicate clearly, is backed up by robust technology that is optimised for the unforgiving demands of the trading sector. security and control Take the global Open Trade Store architecture. Organisations control access to applications from the public Open Trade Store, via the secure Trading Solutions TCS network. The public store is managed by Orange Business Services Trading Solutions to guarantee full security and reliability. Also, organisations can host a private store within their own networks where they can develop and store applications for use only within their own secure architectures. Critically, all applications, though visible on the Open Trade smart turret, are stored on either the public or the private stores. This ensures that telephony from Open Trade is completely secure. growing the application partner ecosystem Open Trade Store offers an ideal model for existing trading software providers and other developers who want to reach a wide, sophisticated audience. The full Open Trade Store platform includes a suite of developer tools that supports the fast and cost-effective conversion of existing applications to the Open Trade Store environment. A clear and unambiguous process for application ownership, approvals and intellectual property protection has also been established. Application providers also get the opportunity to extend the reach of their applications to a large installed base of Open Trade user organisations. an affordable subscription model Open Trade Store is based on a simple, balanced business model that brings the benefits of niche applications to organisations based on an affordable subscription scheme.
Open Trade Store Architecture
a wealth of applications set to revolutionise trading The launch catalogue of Open Trade Store applications can give only an impression of the depth and breadth of software that is becoming available. But it helps explain how Open Trade Store will revolutionise the development and distribution of trading software. Until now, trading software typically followed a lengthy, expensive development cycle. But the application model, with its light software footprint, cuts through the time and cost required to bring new solutions to market. From some of the biggest names in trading, to multimedia and the latest social media applications, Open Trade Store offers a wealth of software that gives you and your team a sharper competitive edge. As more software is added to the store, institutions can access new applications quickly and cost-effectively, ensuring that they can take advantage of the very latest business opportunities, supported by a robust, fl exible business platform. financial apps: market news fi nancial wires market data multimedia: instant messaging videocasting morning meeting compliance: voice records play back compliance alert
social media: fi nance news professional office apps: calculator currency exchange rates to do list miscellaneous: metadirectory search engine clock
www.orange-business.com/trading-solutions Orange Business Services - Trading Solutions 2011. All rights reserved. All trademarks are the property of their respective owners. This publication provides outline information only. Product information, including specifications, is subject to change without prior notice.