The Nexway Cloud Platform for Cross-Device Commerce of Digital Products To support its managed digital commerce solutions, Nexway develops and operates an innovative cloud platform that lets publishers and retailers market, sell and service digital products through traditional Web interfaces as well as within game, app, and software interfaces themselves. 1. Unique Support for Cross-Device Digital Commerce The Nexway platform was designed from the ground up to enable usercentric digital commerce that converts PC customers into cross-device subscribers. Completing its unique cross-device commerce capabilities, the platform offers a comprehensive set of best-in-class e-commerce features that include catalog management, promotions management, upsells and cross-sells, interstitials, MVT and A/B testing, subscription and recurring billing management, global payments and fraud prevention, download management, performance dashboards, and more. o The platform is PCI Data Security Standard (DSS) Level 2-compliant guaranteeing secure transactions across fifty distinct modes of payments spanning twenty-three distinct currencies. o The platform is designed to support omni-channel sales of digital products. Store operators can each manage multiple stores in multiple countries, across multiple store types (online store, in-app store, app store), each with its own customers, product catalog, language, and more. Nexway Platform Overview Nexway 2014 Page 1
o The platform offers native support for both browser-based and in-app commerce on popular platforms. Depending on client needs, Nexway in-app stores are either natively integrated within Nexway clients software products leveraging documented SDKs (Software Development Kits), or rely on a secure, non-intrusive, lightweight embedded Web browser. A documented Android software development kit supports development of full-fledged white label app stores. All data that transits to and from the Nexway cloud platform and in-app stores or app stores is fully encrypted using defense-grade AES-128-CBC algorithms. The platform allows simplified management, monitoring, and tuning of individual funnels by product, geography, and store type (online store, in-app store, app store). Multivariate testing is supported in both in-app store and online store interfaces letting marketers rapidly tune specific digital commerce funnels. Additionally, the real-time optimization capabilities of Nexway partners Woopra and Wingify are available for both in-app stores and online stores. o The platform supports personalized marketing messages within apps and app stores themselves. Connectivity of Nexway s in-app messaging capabilities with popular marketing campaign management platforms including SmartFocus Emailvision, Probance and Adobe Campaign is Nexway Platform Overview Nexway 2014 Page 2
supported. Executing coordinated campaigns that distribute personalized emails as well as in-app messages is possible with Nexway. o Nexway Webstores follow responsive design principles, ensuring an optimal experience from the browser of all Internet devices. o The platform s self-service customer portal allows end users to easily manage their subscriptions and entitlements themselves from a dedicated section of your online store or app store. Cross-Device Customer Scenarios Together, Nexway s in-app and Web-based digital commerce and marketing capabilities support advanced cross-device user scenarios that boost conversion rates, order value averages, and lifetime customer value all while facilitating conversion of PC customers into cross-device subscribers. A personalized one-to-one prompt to upgrade and download the Android freemium equivalent to the PC app appears within the PC application itself. After the Android app is downloaded, when the time comes to upgrade to the premium version of the Android application, end users may conveniently do so without ever leaving the Android application. Their preferred mode of payment that was recorded during their initial online store purchase of the PC app appears in the Android inapp store, facilitating conversion. Nexway Platform Overview Nexway 2014 Page 3
When visiting the self-service customer portal section of the online store from any browser on any device, users can easily manage their entitlements and preferences. Coordinated with the in-app campaign decribed above, an email campaign with a personalized QR code is sent to PC customers. The scanning of the QR code initiates download of the freemium Android version of the application. For software vendors with a free Android app install base who want to go the opposite way and convert their Android users into paying PC software customers, similar scenarios may be implemented, with personalized Android in-app messages and emails being sent to Android users offering a special discount on the PC version of the Android app. 2. Omni-Channel Direct and Indirect Digital Commerce Nexway is unique in offering a cloud-based omni-channel digital commerce platform with support for publisher stores (both in-app stores and browser-based stores) and merchant stores (both Android app stores and browser-based stores). Retailers benefit from the experience Nexway has gained operating some of the most demanding publisher digital stores around the world, such as Kaspersky, IMSI /Design, Bitdefender, F-Secure, ESET, and AVAST Software, to name just a few of Nexway s tierone publisher references. Publishers gain simplified access to the digital stores and app stores of a global network of leading online resellers that include 200 content portals, device manufacturers, communications service Nexway Platform Overview Nexway 2014 Page 4
providers, and pure play e-tailers and click and mortars (Amazon, Yahoo! Japan, Softwareload, Best Buy, Orange, Fnac.com, Cdiscount, Pão de Açucar, Türk Telekom, Kurio and many more). 3. Marketer-Centric: Effective Levers in the Hands of Marketers Nexway gives your marketing team the insight and the control levers they need to continuously optimize your online marketing and sales processes. Your team and the Nexway services team work together on boosting your sales, increasing your return on investment, and enhancing your customer experience. Manage your product catalog, promotions, pricing, cross-sells, and upsells yourself using easy-to-use self-service online interfaces. Gain insight into the day-to-day performance of your online marketing and sales initiatives via intuitive online dashboards. Take corrective action to optimize your stores and conversion funnels yourself or let the global Nexway service team take the lead in finetuning all your funnels under your close supervision. Your team and the Nexway services team work together on boosting your sales, increasing your return on investment, and enhancing your customer experience. Nexway Platform Overview Nexway 2014 Page 5
4. Integration with Best-in-Class Marketing Tools The Nexway cloud platform is extendable. Developed using rigorous service-orientation principles, it exposes its digital commerce and subscription management capabilities as standards-based online APIs. Nexway leverages those APIs to integrate with key 3rd party marketing tools. This allows your team (or the Nexway Digital Agency) to manage select marketing tasks using best-in-class 3rd party tools. Best-in-Class Acquisition Optimization Integration with the real-time interface personalization capabilities of Nexway partners Wingify and Woopra allows Nexway landing pages to be individually tailored based on visitor origin and inferred intent. For instance, a Nexway client in Italy presents tailored promotions to its online visitors who reach its online store after having looked up specific promotions on Google. Best-in-Class Conversion Tuning Woopra and Wingify real-time funnel optimization is available for both in-app stores and online stores. Integration with Criteo display advertising remarketing lets you lift conversion. You may do so in-house or let the Nexway Digital Agency optimize each funnel on a continuous basis while working in close collaboration with you. Nexway Platform Overview Nexway 2014 Page 6
Best-in-Class Customer Lifecycle Optimization Connectivity with tier-one global cloud partners lets you manage your inbound and outbound marketing campaigns from SmartFocus Emailvision, Probance or Adobe Campaign or you can let the Nexway Digital Agency execute world-class lifecycle optimization campaigns on your behalf. Connectivity between these marketing platforms and Nexway lets you send one-to-one personalized in-app messages as easily as sending an email. Why Choose Nexway Nexway is 100% focused on enabling commerce of digital goods 800 publisher and merchant references Plug-and-sell catalog with 15,000 PC video games, PC software products and Android apps on demand All revenue models: purchase, freemium, trial, subscription, and inapp item sales Cross-device digital commerce leadership Nexway In-App Store and Nexway Appstore live on millions of devices Expert global digital agency Merchant of record in 35 countries present in 10 countries Nexway Platform Overview Nexway 2014 Page 7
Call Us Today Call us today and let us show you how we ll grow your digital sales. Join the more than 800 digital leaders who rely on Nexway including merchants Amazon, Yahoo! Japan, Softwareload, Orange, Fnac.com, Cdiscount, Best Buy, Telefónica, Pão de Açucar, Türk Telekom and Kurio and publishers Kaspersky, Adobe, Microsoft, IMSI /Design, ESET, Electronic Arts, SEGA, Ubisoft, F-Secure and AVAST Software. Nexway Platform Brochure July 2014 Nexway Inc. 650 Chenery Street San Francisco, CA 94131 USA Phone: +1.415.988.7759 www.nexway.com info@nexway.com Nexway turns PC customers into cross-device subscribers. This brochure is for informational purposes only. Nexway makes no warranties, expressed or implied, in this document. Nexway is a registered trademark in the United States and other countries. Various product and service names referenced herein may be trademarks of Nexway. All other product and service names mentioned may be trademarks of their respective owners. Copyright 2014 Nexway Inc. All rights reserved. Nexway Platform Overview Nexway 2014 Page 8