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MISSION OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD. What part of the mission resonates most with you and why? learning objectives

OVERVIEW Think about a time when you were forced to take a detour. ALL TRUTHS ARE EASY TO UNDERSTAND ONCE THEY ARE DISCOVERED; THE POINT IS TO DISCOVER THEM. GALILEO 4 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

FULL SPECTRUM DEEP MAN CANNOT DISCOVER NEW OCEANS UNLESS HE HAS THE COURAGE TO LOSE SIGHT OF THE SHORE. ANDRE GIDE aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 7

1 2 FULL SPECTRUM DEEP 3 DISCOVERY CONSISTS OF SEEING WHAT EVERYBODY HAS SEEN, AND THINKING WHAT NOBODY HAS THOUGHT. ALBERT SZENT-GYORGYI aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 9

COLOR THEORY level descriptor natural remaining pigment complementary pigment 10 Lightest Blonde Violet 9 Very Light Blonde Yellow 8 Light Blonde Blue/Violet 7 Medium Blonde Orange Blue 6 Dark Blonde Red/Orange 5 Lightest Brown Red Green 4 Light Brown Green 3 Medium Brown Red Green 2 Dark Brown Red 1 Black Red Green 10 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

COLOR THEORY PERMANENTLY DEEP How does a permanent hair color like Full Spectrum Deep affect the hair strand? aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 11

COLOR THEORY full spectrum deep shade customization chart s h a d e 12 10 9 8 light pure tones s had e 7 6 5 4 series natural natural/natural ash matte 12Natural extra light blonde 10Natural lightest blonde 9Natural very light blonde 8Natural light blonde 7Natural medium blonde 6Natural dark blonde 5Natural lightest brown 4Natural light brown 10 N/N lightest blonde 40 g 10Natural 8 g Light Natural/Natural 9N/N very light blonde 40 g 9Natural 12 g Light Natural/ 8N/N light blonde 40 g 8Natural 16 g Light Natural/ 12 B/Gr extra light ash blonde 40 g 12Natural 4 g Light Blue/Grey 10 B/Gr lightest ash blonde 40 g 10Natural 8 g Light Blue/Grey 9 B/Gr very light ash blonde 40 g 9Natural 12 g Light Blue/Grey 8 B/Gr light ash blonde 40 g 8Natural 16 g Light Blue/Grey 12 Y/G extra light matte blonde 40 g 12N 4 g Light Yellow/Green 10 Y/G lightest matte blonde 40 g 10N 8 g Light Yellow/Green 9 Y/G very light matte blonde 40 g 9Natural 12 g Light Yellow/Green 8 Y/G light matte blonde 40 g 8Natural 16 g Light Yellow/Green light natural/natural light blue/grey light yellow/green 7N/N medium blonde 40 g 7Natural 4 g Dark Natural/Natural 6N/N dark blonde 40 g 6Natural 8 g Dark Natural/Natural 5N/N lightest brown 40 g 5Natural 12 g Dark Natural/Natural 4N/N light brown 40 g 4Natural 16 g Dark Natural/Natural 7 Gr/B medium ash blonde 40 g 7Natural 4 g Dark Grey/Blue 6 Gr/B dark ash blonde 40 g 6Natural 8 g Dark Grey/Blue 5 Gr/B lightest ash brown 40 g 5Natural 12 g Dark Grey/Blue 4 Gr/B light ash brown 40 g 4Natural 16 g Dark Grey/Blue 7 G/Y medium matte blonde 40 g 7Natural 4 g Dark Green/Yellow 6 G/Y dark matte blonde 40 g 6Natural 8 g Dark Green/Yellow 5 G/Y lightest matte brown 40 g 5Natural 12 g Dark Green/Yellow 4 G/Y light matte brown 40 g 4Natural 16 g Dark Green/Yellow 2 dark pure tones 2Natural darkest brown dark natural/natural dark grey/blue dark green/yellow 12 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

s h a d e 12 10 9 gold copper red/red red/violet 12 Y/O extra light golden blonde 40 g 12Natural 4 g Light Yellow/Orange 10 Y/O lightest golden blonde 40 g 10Natural 8 g Light Yellow/Orange 9 Y/O very light golden blonde 40 g 9Natural 12 g Light Yellow/Orange series 12 O/Y extra light copper blonde 40 g 12Natural 4 g Light Orange/Yellow 10 O/Y lightest copper blonde 40 g 10Natural 8 g Light Orange/Yellow 9 O/Y very light copper blonde 40 g 9Natural 12 g Light Orange/Yellow 12 R/R extra light red/red blonde 40 g 12Natural 4 g Light Red/Red 10 R/R lightest red/red blonde 40 g 10Natural 8 g Light Red/Red 9 R/R very light red/red blonde 40 g 9Natural 12 g Light Red/Red 12 R/V extra light red/violet blonde 40 g 12Natural 4 g Light Red/Violet 10 R/V lightest red/violet blonde 40 g 10Natural 8 g Light Red/Violet 9 R/V very light red/violet blonde 40 g 9Natural 12 g Light Red/Violet COLOR THEORY 8 light pure tones 8 Y/O light golden blonde 40 g 8Natural 16 g Light Yellow/Orange 8 O/Y light copper blonde 40 g 8Natural 16 g Light Orange/Yellow 8 R/R light red/red blonde 40 g 8Natural 16 g Light Red/Red 8 R/V light red/violet blonde 40 g 8Natural 16 g Light Red/Violet light yellow/orange light orange/yellow light red/red light red/violet 7 7 Y/O medium golden blonde 40 g 7Natural 4 g Dark Yellow/Orange 7 O/R medium copper blonde 40 g 7Natural 4 g Dark Orange/Red 7 R/R medium red/red blonde 40 g 7Natural 4 g Dark Red/Red 7 R/V medium red/violet blonde 40 g 7Natural 4 g Dark Red/Violet 6 6 Y/O dark golden blonde 40 g 6Natural 8 g Dark Yellow/Orange 6 O/R dark copper blonde 40 g 6Natural 8 g Dark Orange/Red 6 R/R dark red/red blonde 40 g 6Natural 8 g Dark Red/Red 6 R/V dark red/violet blonde 40 g 6Natural 8 g Dark Red/Violet s had e 5 5 Y/O lightest golden brown 40 g 5Natural 12 g Dark Yellow/Orange 5 O/R lightest copper brown 40 g 5Natural 12 g Dark Orange/Red 5 R/R lightest red/red brown 40 g 5Natural 12 g Dark Red/Red 5 R/V lightest red/violet brown 40 g 5Natural 12 g Dark Red/Violet 4 4 Y/O light golden brown 40 g 4Natural 16 g Dark Yellow/Orange 4 O/R light copper brown 40 g 4Natural 16 g Dark Orange/Red 4 R/R light red/red brown 40 g 4Natural 16 g Dark Red/Red 4 R/V light red/violet brown 40 g 4Natural 16 g Dark Red/Violet 2 dark pure tones dark yellow/orange dark orange/red dark red/red dark red/violet aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 13

natural level finder 1 2 3 4 5 6 7 8 9 10 COMPONENTS lifting scale 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 15

Light Pure Tones (Levels 8-12) Dark Pure Tones (Levels 4-7) Light Natural/Natural Dark Natural/Natural Light Blue/Grey Dark Grey/Blue COMPONENTS Light Yellow/Green Light Yellow/Orange Light Orange/Yellow Light Red/Red Light Red/Violet Dark Green/Yellow Dark Yellow/Orange Dark Orange/Red Dark Red/Red Dark Red/Violet HE WHO NEVER MADE A MISTAKE, NEVER MADE A DISCOVERY. SAMUEL SMILES aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 17

COMPONENTS fullspectrum UNIVERSAL ØN with sunflower, castor and jojoba oils ØN UNIVERSEL aux huiles de tournesol, de ricin et de jojoba 1:1 U.S. Patent #6,099,591 net wt/poids net 8.8 oz/250 g e SPECIAL EFFECTS List the different hair color effects possible with Universal ØN: 18 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

FORMULATION: THE FOUR STEPS formulation grid desired level going darker with 5 or 10 volume color catalyst going lighter with 20 volume color catalyst pre-lighten* 1 2 3 3.5 4 4.5 5 5.5 6 6.5 7 7.5 8 9 10 4 x x x x x x x 7 8 9 10 10/12 12 3 2 2/4 4 5 x 6 7 8 9 10 10/12 12 natural level 2 2 2/4 4 5 6 7 8 9 10 10/12 12 1 2 4 5 6 7 8 9 10 10/12 12 formulation equation DESIRED LEVEL 2 # NATURAL LEVEL DESIRED SHADE 20 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

natural remaining pigment level descriptor natural remaining pigment complementary pigment 10 Lightest Blonde Pale Yellow Violet 9 Very Light Blonde Yellow 8 Light Blonde Yellow/Orange Blue/Violet 7 Medium Blonde Orange Blue 6 Dark Blonde Red/Orange Blue/Green 5 Lightest Brown Red Green 4 Light Brown 3 Medium Brown 2 Dark Brown 1 Black FORMULATION: THE FOUR STEPS aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 21

FORMULATION: THE FOUR STEPS REMEMBER! When using the resistant formula, measure your Color Catalyst based on the amount of Natural Series used not the total formula. GIVE ME BUT A FIRM SPOT ON WHICH TO STAND, AND I SHALL MOVE THE EARTH. ARCHIMEDES 22 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

ratio FORMULATION: THE FOUR STEPS REMEMBER! Your Color Catalyst selection affects the deposit and tone control. The higher the volume, the less the deposit. The lower the volume, the higher the deposit. aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 23

FORMULATION: THE FOUR STEPS FORMULATION EQUATION 1: FORMULATION EQUATION 2: 2Natural series 2Natural series color = Deep Hair Color color = Deep Hair Color with Tone 1 2 3 24 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

APPLICATION full spectrum deep full spectrum depositonly color treatment full spectrum deep + universal ØN universal ØN + pure tone 28 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

APPLICATION alternative virgin lightening or coloring. Less resistant = shade lighter More resistant = shade darker 30 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

CUSTOMIZATION Service Snapshot Moisture/Repair Treatment Tools Penetrating Moisture or Penetrating Protein Pad Moisturizing Treatment Intensive Restructuring Treatment 1 Shampoo (1 Minute) Prepare the Hair Following a Color Service Use Color Conserve Shampoo and phinish Prior to Treatment 2 A pply Hair Treatment (5 Minutes) a b c d 3 Apply Hair Masque (2 Minutes) Layer Over Hair Treatment 4 Process (5 Minutes, NO HEAT) Perform Stress-Relieving Hand Ritual 5 Rinse and Finish (15 Minutes) Complete the Service 32 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

TAKING IT HOME practice scenarios level look 4 blonde highlights 2 grey coverage 4 same level with a cooler, red tone 3 honey blonde, non-brassy, multidimensional result aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 33

TAKING IT HOME. 1 2 1 I will 2 I will GO DEEPER! Discover more about formulating with Full Spectrum Deep in the Full Spectrum Hair Color Professional Reference Guide. 34 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

TAKING IT HOME THE REAL VOYAGE OF DISCOVERY CONSISTS NOT IN SEEKING NEW LANDSCAPES BUT IN HAVING NEW EYES. MARCEL PROUST aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 37

LENGTH short TEXTURE fine DENSITY thin PREVIOUS COLOR? WHAT TYPE? HOW RECENT? COLOR TALK PROFILE GUEST NAME: STYLIST NAME: DISCOVER NEEDS OFFER SOLUTIONS DATE: ANALYZE THE HAIR REALISTIC DESIRED SHADE PRICE PLEASE NOTE: To complete a detailed hair analysis, please reference back. CONDITION dry porous medium medium medium DETERMINE THE COLOR HISTORY yes long coarse thick LIFE STYLE/THINGS TO CONSIDER no extra long weak/compromised not porous MID-LENGTHS/ENDS GUEST NAME: PRE-WORK BASE PRICE + BHT Color Cleanse Precoloration Length of hair APPLICATION OPTION 1 new growth virgin OPTION 1 glossing permanent BHT DIMENSION OPTION 1 partial full custom TIMEFRAME OPTION 2 new growth virgin OPTION 2 glossing permanent BHT OPTION 2 partial full custom PRICE OPTION 1 MID-LENGTHS/ENDS OPTION 1 DIMENSION OPTION 1 COLOR TALK PROFILE OPTION 2 OPTION 2 OPTION 2 TOTAL PRICE BHT Color Cleanse Precolor TAKING IT HOME TODAY S DESIRED RESULT TONE INTENSITY LEVEL TO ACHIEVE DESIRED RESULT TO MAINTAIN TOTAL PRICE TOTAL PRICE OPTION 1 OPTION 2 USE REVERSE SIDE TO PRE-BOOK YOUR NEXT SERVICE. GUEST NAME: YOUR NEXT APPOINTMENT: DATE: TIME: STYLIST: MAINTENANCE STYLIST RECOMMENDATIONS: RETURN EVERY WEEKS SEASONAL CHANGE FOR NEXT VISIT: HOME CARE: ANALYSIS NEW GROWTH MID-LENGTH/ENDS DIMENSION LEVEL OF HAIR PERCENT OF WHITE TONE OF HAIR TEXTURE OF HAIR POROSITY OF HAIR DESIRED RESULT NEW GROWTH MID-LENGTH/ENDS DIMENSION DESIRED LEVEL DESIRED TONE DESIRED INTENSITY PRE-WORK NEW GROWTH MID-LENGTH/ENDS DIMENSION CLEANSING FORMULA PRECOLORATION FORMULA FORMULA NEW GROWTH MID-LENGTH/ENDS DIMENSION NRP AT DESIRED LEVEL HAIR COLOR FORMULA COLOR CATALYST VOLUME PROCESSING TIME NEW GROWTH MID-LENGTH/ENDS DIMENSION b Soy ink on 100% post-consumer recycled paper. Please recycle. Aveda Corp., Minneapolis, MN 55449-7106 800.328.0849 USA / 763.951.6999 aveda.com A9AF-70-0001 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012 39

TAKING IT HOME LENGTH short TEXTURE fine DENSITY thin PREVIOUS COLOR? WHAT TYPE? HOW RECENT? COLOR TALK PROFILE GUEST NAME: STYLIST NAME: DISCOVER NEEDS OFFER SOLUTIONS DATE: ANALYZE THE HAIR REALISTIC DESIRED SHADE PRICE PLEASE NOTE: To complete a detailed hair analysis, please reference back. CONDITION dry porous medium medium medium DETERMINE THE COLOR HISTORY yes long coarse thick LIFE STYLE/THINGS TO CONSIDER no extra long weak/compromised not porous MID-LENGTHS/ENDS GUEST NAME: PRE-WORK BASE PRICE + BHT Color Cleanse Precoloration Length of hair APPLICATION OPTION 1 new growth virgin OPTION 1 glossing permanent BHT DIMENSION OPTION 1 partial full custom TIMEFRAME OPTION 2 new growth virgin OPTION 2 glossing permanent BHT OPTION 2 partial full custom PRICE OPTION 1 MID-LENGTHS/ENDS OPTION 1 DIMENSION OPTION 1 COLOR TALK PROFILE OPTION 2 OPTION 2 OPTION 2 TOTAL PRICE BHT Color Cleanse Precolor TODAY S DESIRED RESULT TONE INTENSITY LEVEL TO ACHIEVE DESIRED RESULT TO MAINTAIN TOTAL PRICE TOTAL PRICE OPTION 1 OPTION 2 USE REVERSE SIDE TO PRE-BOOK YOUR NEXT SERVICE. GUEST NAME: YOUR NEXT APPOINTMENT: DATE: TIME: STYLIST: MAINTENANCE STYLIST RECOMMENDATIONS: RETURN EVERY WEEKS SEASONAL CHANGE FOR NEXT VISIT: HOME CARE: ANALYSIS NEW GROWTH MID-LENGTH/ENDS DIMENSION LEVEL OF HAIR PERCENT OF WHITE TONE OF HAIR TEXTURE OF HAIR POROSITY OF HAIR DESIRED RESULT NEW GROWTH MID-LENGTH/ENDS DIMENSION DESIRED LEVEL DESIRED TONE DESIRED INTENSITY PRE-WORK NEW GROWTH MID-LENGTH/ENDS DIMENSION CLEANSING FORMULA PRECOLORATION FORMULA FORMULA NEW GROWTH MID-LENGTH/ENDS DIMENSION NRP AT DESIRED LEVEL HAIR COLOR FORMULA COLOR CATALYST VOLUME PROCESSING TIME NEW GROWTH MID-LENGTH/ENDS DIMENSION b Soy ink on 100% post-consumer recycled paper. Please recycle. Aveda Corp., Minneapolis, MN 55449-7106 800.328.0849 USA / 763.951.6999 aveda.com A9AF-70-0001 40 aveda corp all rights reserved aveda education full spectrum deep participant workbook 3/2012

full spectrum deep participant workbook 3/2012