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Westwing Overview Business model Daily, curated selection of great brands and products offered to members in an inspiring and content-rich, editorial environment Shoppable magazine: ecommerce triggered by daily member inspiration Curation leads to best-in-class customer loyalty Market Home & Living market at EUR 400bn as big as fashion, rapidly moving online Superior margin opportunity in a highly fragmented supplier market Company Founded 2011, today in 11 countries in Europe, Brazil and Russia Strong local presence with a total of >1,000 employees Performance >EUR 100m net sales in 2013 in just 2nd full year of business >30% mobile share Total EUR 150m capital funding
Our Mission To inspire and make every home a beautiful home
Westwing is daily inspiration: shoppable magazine
Westwing presents merchandise in an exciting way
Westwing is run by creatives and style experts
The opportunity is massive 400bn global home & living market 150bn home & living market in Westwing s 11 current geographies Starting to move online Note: Industry research
Westwing with 11 countries on 3 continents Switzerland Germany Spain Netherlands France Austria Poland Italy Brazil Russia Kazakhstan
growth Strong across all key metrics
Net Sales 34m Q4 2013 2m Q1 2012 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2012 2013 Note: Unaudited figures
Active Buyers (last 12 months) 447k Dec 2013 13k Jan 2012 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2012 2013 Note: Unaudited figures
Total Orders 364k Q4 2013 53k Q1 2012 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2012 2013 Note: Unaudited figures
Share of orders from repeat customers due to high loyalty 72% Q4 2013 40% Q1 2012 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2012 2013 Note: Unaudited figures
Growth increasingly driven by mobile: Mobile devices generate 1/3 of our sales already 40 Mobile share of sales 30 % 20 10 0 Q4 2012 Q1 Q2 Q3 2013 Q4 Q1 2014 Note: Unaudited figures
91% women Share of Westwing customers Note: Share of Westwing customers according to most recent customer survey in mid-2013. Unaudited figures.
High engagement on the site 2.8m unique logged in members 4+ average visits during month 15-20 minutes visit duration in March 2014 Note: Unaudited figures
Supplier relationships in highly fragmented market > 3,000 Westwing suppliers Westwing value proposition We source locally and sell suppliers internationally, providing huge value to our customers and our suppliers. We have cracked global sourcing in a fragmented market. Note: Unaudited figures
We have highly complex, multi-national logistics figured out FLC France 2,000 sqm ELC Germany 20,000 sqm PLC Poland 1,000 sqm RLC Russia 2,000 sqm SLC Spain 2,000 sqm BLC Brazil 6,500 sqm ILC Italy 8,000 sqm Note: Unaudited figures Note: LC = Logistics Center (ILC = Italy Logistics Center)
We are running a zero-inventory business model with attractive cash flow profile and negative working capital
Blue chip investors support Westwing and several other investors
Management team in HQ and countries Stefan Smalla Founder & CEO Bain & Co., dooyoo, Friendity, Daimler Delia Fischer Founder & Style Director ELLE, ELLE Decoration Andrew Nutter Global Buying, Merchandise McKinsey, Balderton Capital, Stanford Uni Florian Drabeck CFO Bain, RBR, Double-PhD in Math & Business, CFA Michael Stolle CSO, Business Development McKinsey, Johnson Controls, PhD Georg Biersack CTO Zalando, mytheresa, mysportsbrands Godecke Wessel COO, Logistics Booz & Company, IBM, Falke Valentin Schelhaas CMO Bain & Co., PhD Matthias Siepe MD Germany Bain & Co. Erik Podzuweit MD Germany Goldman Sachs Diego Palano MD Italy Boston Consulting Group, MIT Mattia Riva MD Italy Bain & Co., Italian VC assoc. Karim el Saket COO Italy Caymera, Oseanico Margot Zanni Style Director Italy Class CNBC Antony Martins MD Brazil Netmasters, TV1 Andres Mutschler MD Brazil McKinsey, AT Kearney, Insead MBA Alexandra Tobler Style Director Brazil Product designer India da Costa, Interior designer Esther Giobbi Manuela Stoll MD Russia McKinsey, Shopperella Michael van Kempen MD Russia Ozon Gregory Gorelik MD Russia WNB service and trading HB, Ichiban Production Irina Kuznetsova Style Director Russia Style TV, Harper s Bazaar Julie Walbaum MD France McKinsey, Insead MBA Edouard Natté MD France Bain & Co., Amazon Elise Simian Style Director France L Usine à Design etc. Management teams like in the countries shown on this slide are also active in Spain, Poland, Netherlands. Switzerland and Austria are covered from Germany. Kazakhstan is covered from Russia
Our Vision Become the international leader in home & living ecommerce, by creating the most inspiring customer experience and the most loved brand