Adare Studio Services Managed by
Introduction to Adare Adare is a leading, global provider of Marketing and Secure Communication Solutions We change the way our customers communicate with their target audiences. We work with many of the largest blue chip companies and high-profile Central Government departments, enabling them to communicate with their audiences innovatively, effectively and securely. We help them achieve this through the delivery of inspired, integrated and customer-centric communication strategies. We offer all the components that make up an end-to-end marketing and communications strategy, from creative concept, data management, campaign execution and response management to output delivery, fulfilment and distribution. We understand that market drivers are based around return on investment our customers want their communications to work harder and smarter, and help deliver their desired results. We focus on the intelligence behind the communications, turning data into insight for targeted marketing and secure communications. 1 www.adare.com
The Haverhill site was established in 1976 and after several years of private ownership was acquired by Adare in 1994. The traditional core of the business is self-adhesive label production, but in recent years the company has diversified its offering in response to our client and market requirements. Packaging design, innovation and efficient production are key business streams. We focus on the client s demands to meet the challenging retail environment, to assist in building or establishing new brands through our global resources. Our pre-media service is a fast growing area of the business, servicing key global clients to help them deliver brand integrity and speed to market. This is delivered via our web-based platform Starfish, and reflects our business attitude of embracing new technologies to improve working practices, and deliver the latest technology to our clients. 2 www.adare.com
Studio Overview How we manage your brands Adare s employees are experienced, creative and dedicated professionals, together with the latest technology we are able to provide a high-quality service that exceeds client expectations. From a simple piece of artwork or translation to helping you manage a complete product-range launch, our team of experts can generate a solution that fits budgets and executes on-strategy around the globe. 3 www.adare.com
Design We offer a full design service from brand consulting and strategic planning, through to the conception and design of branded materials and packaging. Artwork We can create your artwork from any stage of the design concept, with continual oversight of all pre-media processes, and enterprise technology products and services that align with your go-to-market strategy. Reprographics We understand colour, substrates, press tolerances, quality, longevity, cost and can generate a solution that ensures compelling, consistent brand execution worldwide. Our technical team work closely with our client s own print vendors to help facilitate this process. We ensure that we deliver unparalleled quality and efficiency in digital imaging and file preparation, colour and print management, and vendor management. 4 www.adare.com
Studio Concept to Print Our client-focused creative and artwork teams are the intelligence and inspiration driving the success and consistency of many major global brands. We use the most advanced, versatile tools and techniques available today, constantly tailoring technology to meet your needs. Working together with clients, suppliers and external agencies we approach brand recognition in the most imaginative and cost-effective manner. Adare s creative and technical capabilities ensure brand consistency is achieved across any print media. A fully centralised pre-media service is delivered via Starfish, enabling project management, artwork approval and collaboration, with digital asset management ensuring brand integrity. Adare has the experience, strength and talent to make your concept to print experience, efficient and cost effective. Collaborative design and artwork reviews Dedicated account and artwork teams, ensuring brand consistency Advanced colour correction/matching High level internal quality assurance High-resolution, digital web-based proofing HD colour proofing on various substrates including white on transparent plastic 5 www.adare.com
Sample & Mock-Up Service Adare provide a full Sample and Mock-up Service. If you have a product range you need produced in small volumes for promotional purposes, TV/media advertising campaigns or to gain listings with retailers, then we can produce the product for you. This includes printed packaging such as bottles, tubes, labels, film (flow wrap/lidding film) or cartons in a wide variety of substrates. 6 www.adare.com www.adare.com 5
The power of Starfish at your fingertips Starfish is a comprehensive suite of secure web-based tools and an integral part of Adare s pre-media services Adare s software and technology experts offer workflow consulting and business process management. Starfish can manage your complete project lifecycle - from initial data input through to the production of print ready digital files. At all stages, digital files can be accessed in real time from anywhere in the world, via any approved device such as a PC, Mac, iphone, ipad, etc. With a single, centrally managed storage pool, there s no need to transfer huge digital files over the web. Keep it simple with streamlined pre-media services. Complete your tasks faster, more efficiently and with fewer errors. Starfish is platform independent. There s no additional hardware required and it can be accessed via any Java enabled web browser. Key components of Starfish are: Project Management project lifecycle management and status reporting Real-time Collaboration/Approval controls amendments from original draft to final proof with a full audit trail Digital Asset Management creation, management and storage in a secure library of all digital assets 7 www.adare.com
Project Management Custom built workflows flexible to adapt to your business Real-time management Full visibility of your project to delivery Full reporting tools to enable you to manage your brand and launch Download Excel reporting in real time In a case study with a blue chip client, Adare delivered a reduction by one third in approval loops, ensuring reduced cost and increased speed to market 8 www.adare.com
Real-time Collaboration Real-time web collaboration on approvals Real-time messaging Comparison tool for ease of approval Text strip tool for easy editing and multi-lingual translations Complete history and traceability, providing an audit trail of artwork approval Digital Asset Management Full digital asset management for any file type, Mac or PC based fully viewable via your browser Download your assets free of charge to any computer securely Text search artwork files to manage content change Crop your assets and download in the format of your choice Produce secure baskets for third-party download Upload assets to the store to ensure brand integrity Paris User 9 www.adare.com
London User Tokyo User New York User Starfish is hosted in a Tier 1 security approved site, at two anonymous premises with onsite security, perimeter fencing and onsite backup power supplies. It is a privately managed network service (i.e. not the public internet), rack fed by 2 separate USPs and has triple redundant telecoms with rapid bandwidth. The security has been audited by several blue chip clients and has passed all of the requirements necessary to store digital assets for clients of this nature. 10 www.adare.com
For more information on Adare, our products and services please contact our office: Adare Falconer Road Haverhill Suffolk CB9 7XU T. +44 (0)1440 766 500 F. +44 (0)1440 766 501 W. www.adare.com W. www.smartstarfish.com E. info.starfish@adare.com