ForumTech 2007 Foro de Tecnologías Audiovisuales en Red y Nuevos Contenidos 2 y 3 de octubre de 2007, Valencia DS2, LA TECNOLOGIA PLC TV Alta Definición (HDTV) y Multimedia en cada rincón de tu casa Víctor Domínguez Richards Director de Ventas y Co-Fundador, DS2
Agenda DS2 Quiénes somos La tecnología PLC Cómo funciona? Nuevos productos en el mercado PLC una opción mejor para los servicios de IPTV El servicio Imagenio de Telefónica 2nd October 2007 ForumTech 2007 - Valencia 2
DS2 Quiénes somos
DS2 qué hacemos? Leading technology innovator and global supplier of silicon solutions for Powerline Communications and other wire-line network communications products The easiest to use, most reliable and only complete solution for: multimedia home networking, networked entertainment and, broadband access applications 2nd October 2007 ForumTech 2007 - Valencia 4
Human Capital Value DS2: en números 100% 130 employees, 90% with a University degree 250M Market Valuation 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Employees Itochu Endesa Seed Capital Growth >200% Annual Growth every year over the last 5 Years 2nd October 2007 16 14 12 2003 10 2004 8 2005 6 2006 4 2007 2 0 IC Shipments ForumTech 2007 - Valencia Global Presence 4 Offices Worldwide 5
DS2 Innovación 2001 2002 2003 2004 World's 1st 45Mbps access powerline chipset Principe Felipe Award for Business Excellence World's 1st 200Mbps access powerline chipset Computerworld Design Award World's 1st 200Mbps home networking powerline chipset Frost and Sullivan - Technological Leadership Award Frost and Sullivan - Entrepreneurial Company of the Year Award World's most integrated 200Mbps powerline solution IEC Infovision Award Finalist 2005 2006 2007 2nd October 2007 ForumTech 2007 - Valencia 6
La tecnología PLC
Backbone PLC una red universal Metropolitan Transport on MV DSS9003 & DSS9002 LV access or last mile DSS9002 & DSS9001 2nd October 2007 DSS9002, DSS9001 & DSS9101 ForumTech 2007 - Valencia Distribution In-building In-home DSS9101 8
DS2 Powerline Solutions Semiconductors Software Reference Designs Home Networking 200Mbps Poweline w. AFE New generation 2007 Most easy to use and reliable media networking solution Most Integrated Solution Powerful embedded network processor Full TCP/IP stack Management Apps TR069 MLD/IGMP Web Development API Unique DS2 scalability features Wall Plug with pass through socket Compact Wall plug ethernet adapter PCI card Access Infrastructure and CPE devices Latency optimal repetition Multi thousand address 802.1D bridge Built in VoIP functionality Programmable frequency bands & notching Full TCP/IP stack All equipment parameters auto-configured over network RADIUS based authentication SNMP based management Development API CPE with VoIP Ethernet to Powerline Adapters Infrastructure Headends and Repeaters 2nd October 2007 ForumTech 2007 - Valencia 9
New Aitana Chipset Powerline Engine for Media Networking Overall lowest-cost solution for high-speed media networking interoperable with previous generation of fastest powerline technology Integration of external components on silicon provides the lowest-cost powerline solution for any consumer application Unique and powerful media networking processor enables innovation and product differentiation Fully compliant with UPA standard for compatibility with the world s best-selling, most widely adopted 200 Mbps powerline technology 2nd October 2007 ForumTech 2007 - Valencia 10
Los segmentos del mercado In-home Operators Multimedia Networking Consumer Electronics 2006/2007 2007/2008 2008/2009 2nd October 2007 ForumTech 2007 - Valencia 11
Cómo funciona?
Emerging broadband applications UWB Short Room Wide Distance AV Networks Sync. UWB Room-range High-definition Quality of service, streaming Personal Area Data Networks Bluetooth DS2 PLC Broadband AV Networking Advanced PLC MAC & QoS 802.11a/b/g House Wide Video Networks Data Networking House Wide CSMA/CA and sharing Data Networks Homeplug 1.x HomeData Networking DS2 delivers the only technology capable of Providing Home- Wide Digital Video Networking 2nd October 2007 ForumTech 2007 - Valencia 13
1. Connect a powerline adapter to the Broadband Router, and then plug it in a socket 2. Immediately, every socket in your home becomes a broadband connection 3. Connect a second powerline adapter to an IPTV Set Top Box, another one to your gaming console, another to your PC, etc. Cómo funciona? En un instante puedes crear una red multimedia a través de la red eléctrica de tu casa y sin conocimientos de informática 2nd October 2007 ForumTech 2007 - Valencia 14
Adaptadores de red PLC Any two devices that can be connected with an Ethernet cable can be easily connected using the electricity lines with a couple of Ethernet Wallplug Adapters 2nd October 2007 ForumTech 2007 - Valencia 15
LIVING ROOM OFFICE PC networking Ethernet AC Home Network DEN 2nd October 2007 ForumTech 2007 - Valencia 16
Módulo embebido The PLC technology can be integrated inside any equipment that requires networking 2nd October 2007 ForumTech 2007 - Valencia 17
LIVING ROOM Network Home Monitoring System Home Security with embedded PLC OFFICE AC Home Network Network Speed Dome Camera DEN 2nd October 2007 ForumTech 2007 - Valencia 18
Home Cinema con PLC embebido With DS2 PLC, You don't need to pull up the carpet or move your furniture to hide wires. Just plug the speakers into an wall outlet and you have surround system without static or interfaces 2nd October 2007 ForumTech 2007 - Valencia 19
Gateways Wireless technologies and UPA PLC have a lot of sinergies. Gateways between WiFi, UWB, etc. and UPA PLC can work as wireless extenders guaranteeting full home coverage 2nd October 2007 ForumTech 2007 - Valencia 20
LIVING ROOM Servicios IPTV y de vídeo on demand OFFICE Ethernet AC Home Network 2nd October 2007 ForumTech 2007 - Valencia 21
Nuevos productos en el mercado Operadores Retail 22
Worldwide IPTV PLC Situation with DS2 technology Operators performing trials for IPTV service with UPA PLC Operators with commercial deployments offering UPA based PLC 2nd October 2007 ForumTech 2007 - Valencia 23
Retail Market Worldwide US Market European market Asian Market 2nd October 2007 ForumTech 2007 - Valencia 24
PLC una opción mejor para los servcios de IPTV El servicio Imagenio de Telefónica 25
The challenge for Telefonica 2.- but a solution for this part of the network (customer premises) is still needed. 1.- Solving this part of the network was very important How do we bring these services to the exact place in the home where the customer wants them, without costly installations? 2nd October 2007 ForumTech 2007 - Valencia 26
Telefonica s IPTV deployment: PLC solution Solution: Telefonica decided to provide their customers with a 200 Mbps powerline solution based on DS2 technology: -High bandwidth -Whole house coverage -Reliability -Predictability -Security -Plug n play installation 2nd October 2007 ForumTech 2007 - Valencia 27
2nd October 2007 ForumTech 2007 - Valencia 28
DS2 PLC: solución óptima para distribuir multimedia en el hogar 2nd October 2007 ForumTech 2007 - Valencia 29