Bobsleigh Canada Skeleton Request for Proposal Team Sponsorship

Bobsleigh Canada Skeleton Request for Proposal Team Sponsorship

Bobsleigh Canada Skeleton - RFP Bobsleigh Canada Skeleton Request for Proposal- Team Sponsorship Summary Bobsleigh Canada Skeleton (BCS) is accepting proposals to support their athletes in the pursuit of the international podium. The purpose of this RFP is to provide your corporation with the opportunity to be a part of our team s journey, to experience the excitement of high performance sport and athletic glory, and to gain access to a strategic partnership that may help your organization achieve its business goals. Proposal Guidelines and Requirements This is an open and competitive process. Proposals must be sent to the attention of Claire Carver-Dias at cdias@bobsleigh.ca. Your proposal must include a cover letter stating your company s interest in sponsoring our team as well as a completed proposal form (see appendix A). Contract Terms BCS will negotiate final sponsorship agreement terms upon sponsor selection. The agreement will outline the sponsorship term, scope, properties, party covenants and other necessary items. All agreements are subject to review by BCS legal counsel. BCS Background Bobsleigh Canada Skeleton is the governing body responsible for administrating and developing the sports of Skeleton and Bobsleigh in Canada. The organization recruits, develops and supports Skeleton and Bobsleigh athletes in the pursuit of Olympic and World Championship medals. The sports of Bobsleigh and Skeleton combine speed, strength, power, technology and teamwork into one exciting package. The organization has a long history of success, including the development of Olympic champions: 1964 Olympic Games - Gold 1998 Olympic Games - Gold 1

Bobsleigh Canada Skeleton RFP 2006 Olympic Games - Gold 2006 Olympic Games Silver (x2) 2006 Olympic Games - Bronze Bobsleigh Canada Skeleton has assembled the world s best coaching staff, is a world leader in technological development for the sports, and hosts multiple successful international competitions every season. Budget Bobsleigh Canada Skeleton is anticipating that proposals may include financial and/or value-in-kind sponsorships. All proposals will be considered, but ones that include financial sponsorship will be given greater consideration. Audience The sports of Bobsleigh and Skeleton are unique. They are established Olympic sports with a loyal international fan base that understands and appreciates the history and intricacies of the sports. Young extreme games fans are also attracted to the thrill, danger and speed involved in Skeleton and Bobsleigh. Admirers of auto sports have grown to appreciate Bobsleigh and Skeleton and viewership has increased greatly in the USA and Canada during the NASCAR off season. This is reflected in the increased coverage of the sports on the SPEED Channel in the USA and Canada, as well as extensive national and international coverage through other media outlets. The international federation for our sports (FIBT) differs from other international sport federations because it owns its worldwide broadcast rights and produces its own programming. This becomes a significant advantage to potential partners of Bobsleigh Canada Skeleton because the television production is high quality, has impressive viewer numbers, and is promoted annually. Our organization is given the option to purchase our own television airtime and broadcast our events. The sliding sports are well known and loved across all of Canada. Because of the 1988 Olympic Games in Calgary, our training sites in Alberta and Whistler, BC, and our history of Olympic success in the sliding sports, Canadians all across the nation feel a deep connection to our sports and athletes. A partnership with us presents ample opportunity to reach the Canadian marketplace. TELEVISION COVERAGE SUMMARY OF THE 2005-2006 SEASON (Information collected by IFM International Sportanalysen GmbH of Karlsrughe, Germany) The International Bobsleigh and Skeleton Federation (FIBT) produced live coverage for the seven World Cup competitions for both sports. The 70 World Cup heats attracted 412.46 Million Viewers from networks around the globe. 2

Bobsleigh Canada Skeleton - RFP Networks with significant coverage were EuroSport, Eurosport2, ARD (Germany), ZDF ( Germany), RTR Sport (Russia), Speed Channel (USA), CBC (Canada), SRG/SSR (Switzerland), Latvian TV (Latvia), and ORF (Austria). Eurosport gives the FIBT broad pan-european distribution, reaching 285 Million viewers (96 million homes) in 54 countries and 18 Languages. FIBT programming resulted in 2651 total broadcasts, up 30% from the previous season. The FIBT generated 209.5 hours of actual playing time for its productions, 68 hours of which aired live. The average market share for all programming is 6.25%; with Men s Bobsleigh the highest rated at an average of 6.7% across all networks. The average market share was a 17% improvement over 2004-2005. The Men s Bobsleigh World Cup coverage provided the highest visiblility, with 301 different channels showing 2180 broadcasts (including news reports), reaching a cumulative audience of 310.05 million viewers. Women s Bobsleigh coverage attracted 46.76 million viewers for seven World Cup races. Skeleton broadcasts had 55.67 million viewers. Broad North American coverage continued on SPEED Channel in the USA with 28 one-hour shows, two shows on NBC (ice 2005), and extensive coverage on CBC in Canada. The FIBT also enjoyed global coverage from the Gillette World of Sport and on TWI s Trans World of Sport. Summary of Broadcasts of 2005-06 World Cup Season (excluding Olympics) Men s Bobsleigh Women s Bobsleigh Skeleton Totals Number of TV Channels 301 22 53 376 Number of Broadcasts 2180 132 339 2651 Cumulative Audience (millions) 310.05 46.76 55.67 412.46 Average Market Share 6.70% 6.04% 6.03% 6.25% Broadcasting Time (hh:mm:ss) Actual Playing time (hh:mm:ss) Actual playing time in relation to Broadcasting time 173:00:37 26:32:15 48:55:01 248:27:53 145:13:51 22:23:58 41:56:17 209:34:06 83.94% 84.04% 85.73% 85.57% Live Playing time 30:47:27 12:16:04 24:54:00 67:57:31 3

Bobsleigh Canada Skeleton RFP 2006 OLYMPIC WINTER GAMES, TURIN A review of the several major European markets showed over 200 million viewers for Bobsleigh and Skeleton coverage. National networks in Austria, France, Germany, Italy, Spain, Switzerland, and the United Kingdom, along with Pan European network Eurosports, collectively showed 72 hours, 32 minutes of FIBT Sports, with an audience of 204 million. German TV ratings were especially strong with men s Bobsleigh producing the top two rated shows among all Olympic broadcasts on ADR and ZDF. The final heat of the 4-man event drew the highest audience at the Olympic Games in Germany, with 10.16 million watching on ARD, which generated an astounding 25.2 audience rating. The fourth and final heat of the two-man event on ZDF was a close second in viewership, netting 10.15 million and a 19.2 rating. Women s Bobsleigh was strong on ARD with almost 7.48 million watching the fourth and final Olympic heat. The program netted a 25.6 rating. The third heat drew 5.48 viewers and 27.5 rating. 2005-06 Production highlights In terms of broadcasting time, Russia generated the best results among all nations showing Bobsleigh World Cup coverage. There were 69 hours, 12 minutes of coverage on Eurosport Russia and RTR Sport Eurosport and Eurosport 2 had live coverage or extensive delayed coverage from every FIBT World Cup 28 one-hour shows were aired on Speed Channel in the USA. German television (ARD and ZDF) had major on-site productions at six of the seven World Cup events during the season RTR has its main Bobsleigh commentator onsite for the St Moritz World Cup, the first time the Russian network did live play-by-play from the competition site FIBT productions continued to show moving and talking headshots of all athletes, the only Olympic winter sport that has accommodated this technique Extensive coverage was shown on national networks in Brazil BCS Properties Bobsleigh Canada Skeleton events offer significant visual marketing opportunities. Your company s logo could be seen live by the onsite audience as well as around the world through regional, national and international television coverage and other press coverage of our events. Events The sport offers very popular televised events for hosting and marketing opportunities. Canada will host the following national and international races over the next several years: 2008 America s Cup, Calgary November 2008 2009 FIBT Intercontinental Cup, Whistler January 2009 2009 FIBT World Cup, Whistler February 2009 2009/2010 Canadian Championships, Whistler March 2009 4

Bobsleigh Canada Skeleton - RFP 2009 America s Cup, Calgary November 2009 2010 FIBT World Cup, Calgary February 2010 2010 Olympic Games, Whistler February 2010 2010 Canadian Championships, Whistler March 2010 Marketing Bobsleigh Canada Skeleton hosts all international Bobsleigh and Skeleton events in Canada. Working with the facility owners and the FIBT, Bobsleigh Canada Skeleton can offer extremely attractive onsite marketing opportunities. All FIBT World Cups have TV produced for live or tape delayed coverage, as well as online broadcasts. Partners would be given the opportunity to purchase commercial time during these broadcasts. Hosting Bobsleigh Canada Skeleton events in Canada allow for many opportunities to host the employees and clients of our sponsors. At the events, there are reserved areas for private hosting, as well as exclusive ticketing, VIP area access, exclusive athlete access, and more. International events allow for hosting opportunities as well. Some of the most beautiful international winter resort destinations host World Cup and World Championship events. Exclusive hosting packages can be tailored for events in beautiful locations such as Lake Placid, New York, St. Moritz, Switzerland, Cortina, Italy and Nagano, Japan. Bobsleigh and Skeleton Camps and Rides Feel the thrill. Bobsleigh rides, Skeleton schools and Bobsleigh schools can provide participants with an experience they ll never forget. Bobsleigh Canada Skeleton can arrange to take your employees and clients down the track on a bobsleigh with our top athletes and Olympians. This activity could be incorporated into a special event designed as a unique and memorable team building experience for your organization. No other Olympic sport can offer the same kind of thrilling experience for your organization. 5

Bobsleigh Canada Skeleton RFP Athletes Be inspired by the best. Our athletes are trained extensively in media and public speaking. Through a commitment to a partnership with Bobsleigh Canada Skeleton, your company could have the opportunity to incorporate our athletes into your organization s events, such as trade shows, hosting opportunities, banquets, speaking engagements, team building workshops, luncheons, ad campaigns, etc. Special Promotions using Equipment The Bobsleigh is a unique vehicle that is easily recognizable. With a partnership with Bobsleigh Canada Skeleton, your organization may choose to have a sled or sleds custom built for promotional purposes. These sleds are like the Olympic sleds in appearance but are lighter and more durable. One of these sleds could be used at community events, trade shows or other events with your logo on it! BCS Contact Claire Carver-Dias Bobsleigh Canada Skeleton 140 Canada Olympic Road SW Calgary, AB T3B 5R5 Phone: (416)788-9367 Fax : (403)247-5951 E-mail: cdias@bobsleigh.ca 6

Bobsleigh Canada Skeleton - RFP Schedule A RFP Form BCS Sponsorship Please complete and submit the form. 1. Organization name : 2. Contact information : Name Title Address Work Phone Cell Fax Email 3. Organization Description: 4. Suggested sponsorship term (e.g. Oct 1, 2008 September 30, 2012 or number of years): 5. Suggested Sponsorship Value (e.g. $200,000/year) 6. Value-in-Kind Product Description and Value (e.g. 200 hours of massage therapy at $60/hour, or 200 black suitcases (suitcase description) at value of $200 each, etc) 7

Bobsleigh Canada Skeleton RFP 7. Other proposed value (e.g. BCS logo placed on your organization s website, etc) 8. Requested BCS properties (logo on BCS website, employee event, athlete appearance, etc ) : 9. Additional information 8