Leasing, banking, factoring: Spotlight on mid-sized companies
Visit us online: www.grenke-group.com
Wolfgang Wolfgang Grenke Grenke Founder Founder and and Chairman Chairman of of the the Board Board of Directors of Directors of GRENKELEASING of GRENKELEASING AG AG When I founded the company in 1978, I wanted to give small and mid-sized enterprises an opportunity to When lease office I founded equipment GRENKE at as affordable a sole proprietorship rates. This vision in 1978, grew my into objective an internationally was to also successful extend to venture. small and medium-sized enterprises (SME) in Germany the opportunity to lease office communications equipment at optimal Over 35 costs. years An of experience internationally and operating the combination group of of companies expertise providing and knowledge a wide have range made of financing GRENKE services a highly has regarded emerged international from this vision. financing specialist. We have established a presence throughout Europe in smallticket IT leasing. Now, we intend to expand further afield. Our progress has shown us two things: First, we cannot afford to stand still but must instead constantly develop Our progress our services has shown on a us requirements-led two things: first, basis. we cannot Second, afford while to demonstrating stand still, but the must willingness instead to constantly change, it develop is important our services to remain on a true requirements-led to our values. basis. Our services Second, are while still demonstrating geared toward the SMEs. willingness We value to and change, foster it personal is important relationships to remain true with to our our customers, values. partners, and shareholders, despite the size of our company. We continue to base our approach on the values of transparency, fairness, and sincerity. Our services are still aimed at small and mid-sized enterprises. Past and future expansion does not change Over our lasting 30 years commitment of experience to personal and the relationships combination with of expertise our customers, and knowledge partners and have shareholders. made GRENKE Our a business highly regarded will continue international to be built financing on transparency, specialist. fairness We have and remained sincerity. the market leader in small-ticket IT leasing for many years. In line with this rising success, I also believe that we must assume greater social responsibility. I believe Social that with and cultural great success commitment comes great is an corporate integral part social of the responsibility. GRENKE Group s Against approach. this background, the GRENKE Group is passionate about supporting communities and contributing to cultural life. I would be delighted if you took the opportunity to find out more about us by reading this brochure. I would be delighted if you take this opportunity to learn more about us. Yours sincerely Sincerely, Wolfgang Grenke
A vision becomes business reality Entrepreneurs are visionaries. In 1978, Wolfgang Grenke realised that there was a market for leasing office communications equipment that was completely untapped. This prompted him to found the company as a sole proprietorship in Baden-Baden. It was the beginning of a success story with many exciting chapters to follow. The first branch opened in 1990, and the Group has been growing ever since. GRENKE passed another significant milestone in 1997, when it was converted into a public limited company before its initial public offering three years later. GRENKELEASING AG has been listed on the SDAX index since 2003. GRENKE has since introduced two new lines of business. In 2005, factoring was added to the service portfolio. The privately owned bank Hesse Newman was acquired in 2009 and renamed GRENKE BANK AG, further expanding the range of services.
Our headquarters in Baden-Baden, Germany With over 35 years experience, GRENKE established a presence throughout Europe in small-ticket IT leasing. It has experienced consistent healthy growth as an international organisation. This is because GRENKE is a reliable partner who understands the special requirements of small and mid-sized enterprises in terms of financing. Therefore, we have developed tailored solutions that can only be found at GRENKE. Against this backdrop, GRENKE offers the following: :: Straightforward approach and rapid results :: Local and personal advice and assistance :: Pricing and products tailored to customer needs A regional presence and personal service for customers and partners remain key aspects of our business. We believe it is crucial that all transactions are mutually beneficial for all stakeholders. This provides the platform for successful and enduring partnerships.
One-stop leasing, banking and factoring services The GRENKE Group s core business is leasing for office communications. Our key focus in this area is to efficiently process high volumes of small and even smaller contracts, combined with personal advice and support. This is the approach that has allowed us to take great strides forward in our competitive environment. We are constantly developing new products and new areas of business that effectively complement our portfolio and also incorporate the factors of our success in leasing namely bank and factoring services. Value-added leasing Not all leasing solutions are alike. Innovative financing concepts are required for long-term market success. Therefore, we have developed a series of innovative offerings that go well beyond the traditional leasing contract. We have specialised in not just supporting our specialist resellers with standard transactions, but also with offering them optimal solutions to the individual requirements of their customers. This allows us to strengthen our partnerships and ensures the long-term loyalty of specialist resellers to our company. At the same time, we safeguard the satisfaction of our common customers. As a long-term partner, we aim to offer both specialist resellers and customers with more than just cost benefits. Through expert advice, rapid, uncomplicated processing, and online-based support, we make the handling of leasing financing extremely easy, which allows our specialist resellers and customers to focus on their own core business. Structure of leasing portfolio in 2013 General office technology 4.0% Other 0.1% Security equipment 4.3% Medical equipment 2.9% Photocopying 33.3% Machinery and office equipment 6.7% Telecommunications equipment 13.7% Notebooks 3.6% IT equipment (not including notebooks) 31.4% Share of IT products in portfolio (based on new business): 86%
A bank for SMEs and start-ups GRENKE BANK AG s services have enhanced the GRENKE Group s product range, allowing us to now meet the needs of small and medium-sized enterprises with even more tailored solutions. In collaboration with GRENKELEASING AG, for example, we have succeeded in incorporating leasing services into the programmes of the German state development banks. We offer support to start-ups and young entrepreneurs. Via GRENKE Bank, these businesses can quickly and easily apply for subsidised loans from KfW Mittelstandsbank or L-BANK Baden-Württemberg. GRENKE Bank offers attractive interest rates for fixed-term deposits of private and institutional investors. Factoring fast and easy liquidity More and more companies are realising that they can achieve major competitive advantages with factoring by securing liquidity at any time and without using credit lines from their bank. The assignment of outgoing claims to GRENKE and their immediate payment eliminate waiting times for invoice settlement as well as follow-up costs when payments are not made. Default risk is no longer a cause for concern as it is borne by GRENKE Factoring for all purchased receivables. By focusing on small-ticket factoring, we are also systematically implementing the GRENKE Group s strategy in this area of business: namely the provision of financial services for small-scale entrepreneurs and SMEs. There are good reasons for SMEs to choose factoring, particularly during periods of growth when funds are required for new projects and investment. While it is often difficult for these companies to access lines of credit, factoring can give instant liquidity, protection against insolvency, and provide the security needed in order to focus on new tasks and challenges.
Global operations, local service GRENKE s strong relationships with partners and customers are not the result of chance: they are built on our corporate philosophy and the driving force behind our international success. GRENKE offers a comprehensive, responsive service expert advice and assistance is never far away.
Growth target again achieved in 2013 In the financial year 2013, the GRENKE Group seamlessly built on the successful performance of previous years: with a growth in new business volume totalling 1.188 billion euros, an increase of approximately 16 per cent, the Group clearly achieved its growth target for 2013 of between 13 and 16 per cent. The GRENKE Group is on track in positioning itself successfully as a globally operating financing specialist. Entering the markets of Brazil, Dubai and Canada were important steps in this direction. This year, we will expand our international operations further with a location in Chile. This does not mean that we are neglecting our core European markets we are planning growth here as well. GRENKE Group s new business (in million euros), including franchisees* 1,200 1,150 1,100 1,050 1,000 950 900 850 800 750 700 650 600 550 500 450 400 350 300 250 200 150 100 50 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 * The total cost of newly acquired leased assets, factoring volumes and business start-up financing.
More about GRENKE: What our partners have to say Our resellers and customers value different aspects of the GRENKE business model. But there is one thing they all agree on: with GRENKE, you get a complete solution. :: Uwe Trinkl, Managing Director, BOG GmbH & Co KG, Olivetti Austria (BOG Sales Agency GmbH), Austria, reseller: We were looking for a partner with whom we could handle rent and leasing projects quickly and flexibly, because this is one of the most important business models we use in our industry to generate the regular customers of tomorrow. In GRENKE we found the optimal partner for this important segment. The unique, fast credit assessment and the uncomplicated, professional processing enable us to offer our customers optimal financing solutions and to increase our business success significantly. :: Thomas Marti, Company Director, academia Schools, Basel, Switzerland, factoring client: :: Jason Chappel, Director, Flourish Creative Marketing, Guildford, UK, factoring client: We have come to know GRENKE as a financing partner who is always there for us: uncomplicated, flexible and competent. Working with GRENKE has taken the hassle out of dealing with the cash flow aspect of our business allowing us to focus on delivering the high quality service that our customers expect. It has given us real confidence when dealing with clients and has enabled us to take on higher value work safe in the knowledge that we will receive payment promptly following project completion. :: Andrew Morgan, Director, Hardsoft Computers, Bishops Stortford, UK, reseller: We have been actively promoting leasing for computers for some 20 years and it has taken many of these years to find a finance partner that can offer all we need. For the last five years GRENKE have been our :: Thomas Ihrig, commercial specialist, PROMAX Deutschland GmbH, Lindenfels-Winterkasten, Germany, reseller: We enjoy working with GRENKE because we have experienced them as a competent partner for many years. They are on our side. With them we can offer our customers attractive, modern leasing. We also use the favourable offers in our own company. Processing is fast, reliable and uncomplicated. With the personal contact, there is always a solution for any new requirements and problems. primary partner because not only are they efficient, they can offer the flexibility we need to offer our customers unique and tailored financing packages that suit all. Quick payment, easy documentation and service from a local office just add to the happy mix.
Knowledge strengthens competitiveness and market position We expect the very best from our employees. They strongly identify with their core tasks: recognising our customers needs and developing effective solutions. And they tackle every challenge with great enthusiasm. Their skills and dedication are our greatest asset, and have always formed the foundation of our success. Without their commitment and expertise, GRENKE would not be the highly competitive and growing enterprise it is today. GRENKE is committed to developing the skills of our employees and providing a variety of skills development opportunities. We are a certified partner to the German education system, providing opportunities ranging from apprenticeships to participation in cooperative education courses at university level. By training young people and offering them employment upon completion of their programmes, we ensure we have highly skilled staff. GRENKE Akademie, founded several years ago, helps employees of the GRENKE Group perform their day-today tasks more efficiently. Its portfolio of high-quality courses is tailored to the unique needs of the target group. The classes and seminars address changes in the way we work and do business, and familiarise participants with the latest legislation and regulations. The programme is clearly structured and is based on proven teaching methods. Courses are taught by GRENKE employees or third-party experts, and are always tailored to individual needs and areas of specialisation. All of these factors make GRENKE Akademie a highly effective up-skilling resource. To ensure knowledge transfer across multiple sites, we leverage e-learning software with great success. Regular evaluations ensure that our courses and workshops fulfil the same high expectations we have for the rest of our company, and support continuous improvement.
Good corporate citizenship All of those who live in or from a society should also make a contribution to its general good. GRENKE embraces this challenge and assumes social responsibility in many areas. We demonstrate our commitment within and outside of our company, in particular to young people and their professional and cultural development. Chess GRENKE promotes a diverse range of chess activities. We have supported two local Baden-Baden chess clubs for over a decade. In 2013, GRENKE became the main sponsor of the world class GRENKE Chess Classic in Baden-Baden. The event attracts the chess elite in 2013, world champion Viswanathan Anand won the competition. In France, GRENKE LOCATION SAS sponsors the Cercle d Echecs de Bischwiller chess club. School GRENKE collaborates with a number of schools within the scope of initiatives launched by local chambers of commerce. The aim is to give pupils a better understanding of the business world. They receive information on our company and the job opportunities we offer in specific fields. This helps young people choose a suitable profession and teachers to provide better career counselling. Music GRENKE is a sponsor of the Columbus education programme at Festspielhaus in Baden-Baden, introducing schoolchildren to the world of classical music. In recent years, thanks to our support, approximately 30,000 pupils have received discounted entrance to events. School classes discuss the concerts, share the concert evening experience and often have the opportunity to meet performers such as Hilary Hahn and Lang Lang in person.
Responsible for content and design: GRENKELEASING AG Neuer Markt 2 76532 Baden-Baden Germany Phone: +49 7221 5007-0 Fax: +49 7221 5007-222 E-mail: service@grenke.de Internet: www.grenke-group.com
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