Best PROFESSIONAL SUCCESS

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Best PROFESSIONAL SUCCESS

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 02 ILAN ELKAIM French / Brazilian - Born in 02/07/1984 (27 years old) Senior Associate Feasibility, Development & Acquisitions Starwood Hotels & Resorts Europe, Middle East and Africa ESSEC Business School - MBA in Hospitality Management (IMHI 2008)

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 03 CAREER EDUCATION 2006 2008 : ESSEC Business School, Paris, France MBA in Hospitality Management (IMHI) Major in Real Estate Finance & Asset Management 2007: The Hong Kong Polytechnic University, Hong Kong, China One semester exchange 2002 2005 : Institut Vatel, Nîmes, France French Licence degree in Hotel Management European Bachelor degree in Hotel Management 2002: ESPM, Sao Paulo, Brazil One year of business administration studies

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 04 CAREER SCHOLARSHIP Laureate of the 2006 2008 ACCOR/ESSEC MBA scholarship The Accor scholarship program is designed for up to three students admitted to ESSEC Business Schoolper year. The scholarship is aimed at students coming from emerging countries and that present high potential as future Managers. It allows Accor to select and train the best potentials from countries in which it has strong growth ambitions. It was a great honour for me to have my efforts recognized by Accor and to have been selected for the 2006 2008 ACCOR/ESSEC scholarship. The scholarship covered the full amount of the Master in Business Administration fees. Following an internship in the Strategy & Development department of Accor, I ve joined the group as Development Analyst in 2008. After 3 years, when my mission was accomplished, I decided to leave Accor and joined the Development & Acquisitions department of Starwood Hotels & Resorts. Attached is a testimonial by Karen Vaniche - Accor Recent Graduates Manager and an article from Reflets Magazine concerning the scholarship.

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 05 CAREER ASSOCIATIONS ESSEC Alumni With 37,000 graduates, the ESSEC Alumni network is one of the strongest school networks in the world. Member of IMHI Alumni, Club ESSEC Pierre and Club Tourisme & Management Cercle France - Amériques Founded in 1909, the association's mission is to strengthen ties and mutual understanding between France and all the countries of North and South America Give a Brick, Give a Break Took part in Sheraton Karachi flood relief initiative to help Pakistan s flood victims of 2010. In order to rehabilitate and construct flood hit villages in the province of Sind

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 06 CAREER WORK EXPERIENCE From 2011: Starwood Hotels & Resorts - EMEA Headquarter, Brussels, Belgium Senior Associate Feasibility, Development & Acquisitions 2008-2011: ACCOR - Corporate Headquarter, Paris, France Development Analyst 2007: ACCOR - Corporate Headquarter, Paris, France Intern in the Strategy & Development department 2002-2005: Gained a global view of hotel operations with experiences at: Salako Beach Resort, Guadeloupe, French West Indies Royal Windsor Hotel, Brussels, Belgium Hotel Le Yaca, Saint Tropez, France

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 07 CAREER In 2008 as Development Analyst at ACCOR In 2011 as Senior Associate Feasibility, Development & Acquisitions with Starwood Hotels & Resorts

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 08 COMPANY DESCRIPTION Starwood Hotels & Resorts Worldwide, Inc One of the leading hotel and leisure companies in the world Over 1,000 hotels worldwide and over 300,000 rooms A portfolio of 9 unique brands

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 09 COMPANY DESCRIPTION Starwood Hotels & Resorts in Europe, Middle-East & Africa 250 hotels and over 60,000 rooms Present in nearly 60 countries More than 50,000 associates Starwood Properties breakdowin in EMEA

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 10 COMPANY DESCRIPTION

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 11 COMPANY DESCRIPTION

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 12 JOB DESCRIPTION Assessing the viability of new hotel projects in Europe, Middle East & Africa, in coordination with the other members of the Development team and Starwood corporate office. Communicating with third parties including project developers, investors, lenders, sellers, brokers, and others to generate, assess, and qualify new deals. Preparing appropriate and timely materials relating to transactions. Including underwriting of potential real estate, management and franchise deals for Starwood's Development team in EMEA. Conducting hotel market research, competitor intelligence gathering and analysis, supply and demand analysis, income and expense analysis, pro forma development and investment analysis.

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 13 INITIATIVES AND PERFORMANCES Participated, during the past 4 years, in over 100 hotel development projects representing over 1 Billion Euros in excess of investment. Established brand performance reports to be used as benchmark for future developments allowing my team to better manage investment risk as we were able to compare the profitability in different countries, cities and brands. Worked with inter-disciplinary teams to model cash flows and returns under complex management contract and ownership structures. Reviewed contract documentation and executed term sheets to verify that the financial modeling reflected the terms negotiated.

INITIATIVES AND PERFORMANCES Recent Projects : WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 14 Sheraton Adana (227 rooms) Turkey Scheduled to open in 2013, the new Sheraton Adana Hotel will be ideally located on the bank of the River Seyhan in the centre of Adana in the southern region of Turkey. The opening of the Sheraton Adana Hotel is part of the company's strategic expansion plan to open more than 65 Sheraton hotels around the world in the next three years. The Sheraton Adana is owned by Serka Tourism A.S, an affiliate of Adali Holding. I would like to state that we are extremely proud to contribute to the development of our homestead Adana by introducing the most reputable and respected hotel operator, Starwood Hotels & Resorts, and its successful Sheraton brand. Mr Serdal Adali, Adali Holding, Co-Chairman

INITIATIVES AND PERFORMANCES Recent Projects : WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 15 Sheraton Medina & Four Points by Sheraton Medina (total of 475 rooms) Kingdom of Saudi Arabia Owned by Saudi Brothers Commercial co., the Sheraton Medina Hotel and Four Points by Sheraton Medina are both scheduled to open in the fourth quarter of 2012. For many years, our strategic alliance with Starwood has been very successful in Jeddah and we are keen to expand this relationship through the development of the two new Starwood properties in Medina." Sheikh Fahad Al-Nowaiser, Chief Executive Officer of Saudi Brothers Commercial Company.

INITIATIVES AND PERFORMANCES Recent Projects : WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 16 Sheraton Jumeirah Beach Resort Dubai (256 rooms) Sheraton Khalidiya Abu Dhabi (284 rooms) United Arab Emirates Renegotiation of two existing contracts, continuing Starwood s relationship with an influential owner while securing commitment to a full renovation for the Sheraton Jumeirah Beach Resort.

WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 17 OTHER COMMENTARY Coming from an operational background, now in an executive office, I am in a good position to see the importance of being able to understand both operational and corporate issues related to the hotel industry. I m proud to see that my work has a direct influence in creating jobs for our associates, generating great results for our owners and delivering unique experiences for our guests. I ll continue working to make sure that Starwood develops the right brands in the right locations with the right partners; making sure that the interests of both Starwood and hotel owners are aligned.