Newsletter OPTOKON, a.s. Červený Kříž 250, 586 01 Jihlava, Czech Republic WWW.OPTOKON.COM, OPTOKON@OPTOKON.COM OPTOKON NEWSLETTER OCTOBER 2012 Welcome to the October edition of the OPTOKON newsletter which features news from two of our branches, OPTOKON Ukraine and OPTOKON Baltic, a look at OPTOKON marketing strategy for exhibitions and what it takes to exhibit at events in today's global fiber optic market along with an article on optical dispersion measurement. All our usual features including new product updates are included and there is also a reminder of the forthcoming Light Brigade FO 1-2-3 course which is now to be held in December. PRODUCT NEWS MM and POF testing couldn't be any simpler... The new PM 212-SI pocket power meter for testing MM and POF... More choice and greater capacities... Three new additions to the Cable Management System... Don't forget that you can also stay up to date with what's happening at OPTOKON via our website, twitter updates and Facebook page. In this issue Recent & Forthcoming Exhibitions...................... 2 OPTOKON at Exhibitions........................ 3 OPTOKON Ukraine...................... 5 OPTOKON Baltic........................ 6 Defence Review magazine........................... 7 The LIGHT BRIGADE Training...................8 New Test Equipment Brochure........................ 9 Optical Dispersion Measurement...................... 9 New Service Center for measuring CD/PMD/AP........ 9 New products............................10
Recent Exhibitions OPTOKON started the second part of the year with seven major international exhibitions, which included the MSPO exhibition in Poland and Expotel in the Ukraine which were led by the respective OPTOKON branches. ECOC 2012 Europe's Largest Optical Communications Event Amsterdam, the Netherlands, 17.9.12-19.9. 2012 Stand 411, www.ecocexhibition.com MSPO KIELCE, POLAND, 3.9.12-6.9.12, www.targikielce.pl Led by OPTOKON Poland ELOSYS Trenčin, Slovakia, 9.10.12 12.10.12, www.expocenter.sk GITEX Technology Week Dubai, U.A.E., 14.10.12 18.10.12, www.gitex.com SMAU 2012 Milan, Italy, 17.10.12 19.10.12, www.smau.it EXPOTEL Kiev, Ukraine, 17.10.12 19.10.12, www.expotel.ua Led by OPTOKON Ukraine Forthcoming Exhibitions TELENET Fair Lucerne Switzerland 23.10.12 25.10.12 www.telenetfair.ch Hall 4, Stand 4.3 IT/ITSEC Orlando U.S.A. 3.12.12 6.12.12 www.iitsec.org Booth 2902 OFC 2013 Anaheim U.S.A. 19.3.13-21.3.12 Booth 3309 www.ofcnfoec.org OPTOKON Newsletter Page 2 WWW.OPTOKON.COM
OPTOKON at Exhibitions A key marketing strategy in 2012 has been the decision to actively participate at key industry exhibitions, with the focus on events in territories where OPTOKON has or is expanding its presence. The expansion of the OPTOKON product portfolio into the harsh environment and military segments of the industry have given the company an even greater platform to promote harsh environmental data network products at global defence and security exhibitions such as SOFEX in Jordan and EUROSATORY in Paris. OPTOKON has significantly expanded its participation at exhibitions since first participating in MSV, the International Engineering Fair held annually at Brno Exhibition Centre and regarded as the most important industrial fair in Central Europe, shortly after company foundation. The first major foreign exhibition OPTOKON participated in was back in 2002 at ECOC, the fiber optic industry's European flagship exhibition, which was held in Denmark that year. Ever since, OPTOKON has participated in each and every ECOC to date, which is held in a different European country each year. Next years event will be held in London and OPTOKON has already secured its stand at the exhibition early booking of the most sought after positions being a privilege extended to companies who have regularly exhibited over the years. Participation at ECOC was shortly followed by participation at CeBIT, the world's largest telecommunications fair, held in Hannover, Germany each year. Again, since first participating in 2003, OPTOKON has consistently exhibited at the fair each year ever since. If ECOC is the flagship industry exhibition in Europe, then OFC is its American counterpart and OPTOKON took the decision to support its presence in the North American market by first exhibiting there in 2007. As with ECOC and CeBIT, the success of this has led to participation every year ever since. Participation at the right exhibition provides an excellent opportunity to meet new customers, conclude deals, meet and work with local distributors and partners and of course, promote the company brand. OPTOKON supports its branch facilities at exhibitions within their own territories, which this year includes EXPOTEL in Kiev led by OPTOKON Ukraine and MSPO in Kielce, Poland. When determining marketing strategy for 2012 the decision was made to expand OPTOKON presence at key exhibitions to 16 in 2012 and a similar number in 2013, a huge increase from previous years. This enables the company to fully promote key products from the product portfolio in those territories where the company has a solid presence, such as the Middle East via OPTOKON Arabian. This year has also seen the company participate at global defence and security exhibitions as well as industry and telecom themed exhibitions. Behind an exhibition So what happens after the decision has been made to exhibit? Exhibitions in 2012 are now organized very differently from exhibitions 10 years ago where all a company needed to do was book their stand, pay the invoice, ship the products over and turn up on the day. Each exhibition now offers a promotional support network ranging from sophisticated and expensive product promotion and sponsorship opportunities to emailing e-newsletters to potential customers with company information, publishing company profiles online for visitors, issuing company press releases, all of which are reliant on the input of the exhibitor and the submission of their promotional marketing materials. Exhibition websites form an important opportunity to promote company brand and products before visitors have even stepped through the doors. OPTOKON Newsletter Page 3 WWW.OPTOKON.COM
OPTOKON News Therefore preparation begins early and participation is supported by a marketing strategy based on the key product segment to be promoted at each fair which involves issuing marketing materials to the exhibition organizers, promotion via OPTOKON social media and website and closer to the event, an emailing campaign to invite visitors. Of course there is also the logistics of moving staff to the exhibition: transport, shipping products, accommodation and every minor detail such as exhibitor passes, car parking passes, arrival times etc. As many exhibitions run back-to-back or even simultaneously then the logistics, administration and organization around the events increases accordingly and can become incredibly complex as requirements and the number of staff involved increase. The aim, of course, is to ensure everything runs smoothly and no opportunities to support the staff manning the stand are missed while the opportunity to promote the company can be exploited to the maximum. OPTOKON Newsletter Page 4 WWW.OPTOKON.COM
OPTOKON Ukraine Readers who enjoyed the football 2012 European Championship co-hosted by the Ukraine and Poland may be interested to know that OPTOKON Ukraine played its part in making the event a major success in the summer through the supply of services and cooperation with Ukraine Telecom, a leading sponsor for the event. The certificate acknowledges the contribution from OPTOKON Ukraine and thanks them for their strong support, cooperation and professionalism in providing services for UEFA. OPTOKON Newsletter Page 5 WWW.OPTOKON.COM
OPTOKON Baltic OPTOKON is the exclusive partner of the full range of CTC active products in the Central & Eastern European countries and in early September, OPTOKON Baltic welcomed CTC Union European Director Roger Chien from Taiwan to present new CTC products and technical solutions to operators, providers and municipalities in Latvia. The focus of such presentations was on fiber optic solutions, industrial solutions and video applications and Roger and Igors Zuks, the Managing Director of OPTOKON Baltic demonstrated how the CTC product range could provide the system solutions that the customers were seeking. The presentations were a success and orders have now been placed while Igors would like to express his thanks to Roger and CTC for their help with these presentations. OPTOKON Newsletter Page 6 WWW.OPTOKON.COM
Defence Review magazine Once again OPTOKON features in the latest edition of CDIS (Czech Defence Industry and Security) Review with a detailed article illustrating the capabilities and technical specifications of the OPTOKON LMSB Ruggedized Switchboard. The LIGHT BRIGADE Training Why not take the opportunity to visit to Prague and its unique Christmas markets at Christmas while taking part in the highly popular and prestigious LIGHT BRIGADE training course to be held at OPTOKON? Prague is just 90 minutes away from Jihlava and many visitors take the opportunity to visit one of Europe's most beautiful cities when visiting OPTOKON: Fiber Optic 1-2-3 three day course 12-14 December 2012 Only 1950 USD per person including certification! Accommodation at a 3*** hotel in Jihlava town centre close to OPTOKON is included in the course cost OPTOKON Newsletter Page 7 WWW.OPTOKON.COM
Course ideal for beginners/intermediate Learn how to splice, connectorize, test and troubleshoot optical fiber networks to increase efficiency, reliability, and on-the-job safety as well as reduce costs and downtime. The Light Brigade, the world's leading fiber optic training company, was founded in September 1986 to provide a growing population of fiber-optic end users in the Pacific Northwest expertise with the technology. The name "The Light Brigade" evolved from the concept of a group of specialists that could be called upon to assist clients with their fiber-optic needs and to serve as an engineering and installation consulting company. By the 1990s demand for training had grown, so the company minimized its contractor services, although high-level design and installation projects continued in order to acquire expertise for classroom applications. Over the last two decades, the company has trained more than 43,000 people from a wide variety of industries. The company is internationally recognized and is often invited to conduct short courses and to coordinate fiber-related special events at conferences around the world, including the annual OFC, Outside Plant Expo, ECOC and many others. The Light Brigade's instructors are technically skilled and have a wide variety of practical experience with fiber optic systems from small local telephone networks to sophisticated military facilities. Many have taught college-level courses in electronics and telecommunications. Others have built and operated fiberoptic networks or served as consultants for international companies. They are constantly evaluating new products and learning new techniques in order to maintain a leading-edge awareness of the industry. Course Outline DAY ONE/TWO 12 Hours Classroom Training Classroom training covers an introduction to fiber optics, basic fiber theory, optical fiber types, standards, cable types, cable structures, connectors, and mechanical/fusion splicing, cable and fiber management products. Classroom instruction also covers fiber-optic installation, testing, maintenance, restoration, and safety disciplines. A fiber-optic system design overview will also be taught, including how to develop an optical loss budget for multimode and single-mode systems. The course is instructor lead using power point presentation highlights key points of the training manual and uses interesting graphics, photographs and examples to explain concepts and practical application in the field. Several DVD chapters are used to take students into the field to provide practical use and explanation of the more technical aspects increasing student interest and retention of the class material. DAY TWO/THREE 12 Hours Hands-on Training (8:1 student to instructor) Workstations are set up as described on the following pages. Students spend approximately 3-4 hours at each workstation, rotating through each workstation until all tasks are completed. Students will break into groups with one instructor per group this low ratio ensures each student receives all the one-on-one training necessary to fully understand and learn how to perform fiber-optic installation, testing and troubleshooting in the field. This will be followed by a class review and certification testing. Further details of the Fiber Optic 1-2-3 course can be found here: http://www.lightbrigade.com/store/home.php?cat=75 Places on the course are limited and are allocated on a first come, first served basis and are likely to sell out fast. Contact OPTOKON@OPTOKON.COM now to reserve your place. OPTOKON Newsletter Page 8 WWW.OPTOKON.COM
New Test Equipment Brochure OPTOKON has expanded its series of product brochures with a new brochure focusing solely on the range of OPOKON test equipment. The brochure was first introduced at ECOC 2012 and is the second in the series following the successful harsh environment brochure launched earlier in the year. The next brochure will focus on the OPTOKON Cable Management System and will be available before the end of the year. Optical Dispersion Measurement Michal Pavlu from the OPTOKON Calibration Department explains the principles behind optical dispersion measurement, a key service provided by the calibration department. Today's fiber networks must meet exacting performance requirements to fulfill the demand of widespread broadband access technology deployment. In addition to deploying fiber infrastructure that performs perfectly, network operators must reduce operating expenses while adding new revenue-generating services, all within an ever increasingly complex environment. The ability to measure CD, PMD and AP is essential during characterization of fibers, which is a series of tests performed to identify fiber viability for very high-speed transmission systems. These tests include 10 Gigabit Ethernet (GigE) and 40G in both the installation and maintenance phases. If not properly managed CD, PMD and AP severely degrade transmission quality that must operate optimally to deliver reliable broadband services. The combination of CD, PMD and AP test functions lets technicians validate the compatibility of the fiber link with high-speed coarse wavelength division multiplexing (CWDM)/ dense wavelength division multiplexing (DWDM) system implementation including reconfigurable optical add/drop multiplexer (ROADM) networks. The performance of each function makes the ODM module the right tool for characterizing fiber at transmission speeds of 40Gb/s and higher. Specifications: Chromatic dispersion ź two ended test using one fiber based on phase shift method ź full wavelength range characterization ź suitable for any fiber type Polarization mode dispersion ź based on the fixed analyzer method using fast Fourier transform (FFT) ź high dynamic range up to 65dB Attenuation profile ź db loss/km over the full wavelength range: 1260-1640nm ź allows CWDM and DWDM transmission band characterization water peak (1383nm area) characterization OPTOKON Newsletter Page 9 WWW.OPTOKON.COM
New service center for measuring chromatic dispersion CD, polarization mode dispersion PMD and AP attenuation profile OPTOKON a.s. is one of the first CD / PMD / AP service centers in the Czech Republic, which is available to the general public. The service center provides a professional solution that includes the measurement of chromatic dispersion CD, polarization mode dispersion PMD, and AP attenuation profile single-mode fibers. Measurements are made using the testing passive optical network analyzer CD / PMO / AP compensator CD and PMD emulator. Professional services provided are expert CD / PMD / AP measuring, comparative measurement, analysis, optical networking, consultation and evaluation of measurements with measuring protocol. Service Center provides measurement of: ź CD chromatic dispersion ź PMD polarization mode dispersion ź AP attenuation profile ź OGO differential group delay ź PMD / DGD stability ź Optical path distribution of PMD / DGD OPTOKON a.s. is one of the first CD / PMD / AP service centers in the Czech Republic, which is available to the general public. The service center provides a professional solution that includes the measurement of chromatic dispersion CD, polarization mode dispersion PMD, and AP attenuation profile single-mode fibers. Measurements are made using the testing passive optical network analyzer CD / PMO / AP compensator CD and PMD emulator. OPTOKON Newsletter Page 10 WWW.OPTOKON.COM
New Products PM-212-SI Pocket optical power meter Another member is added to the PM-212 optical power meter family of small, pocket size low cost items. The PM-212-SI is designed especially for MM and POF testing and includes all the features that make the PM-212 range so successful, such as the small size but large capacity. The power meter comes complete with standard accessories. The data sheet can be downloaded here OFDU-S Rack Mount Splice Cabinet The OFDU-S cabinet continues the OPTOKON tradition of a unified modular system that enables easy reconfiguration and can be extended according to operator requirements. The OFDU-S provides splicing, storage and protection of up to 288 fiber splices in individually accessible trays. The slide-out and swing down shelf enables unrestricted front, rear and top access to the splicing area while various types of splice trays can be used. MCNP-V2 Rack Mount Connector Network Panel Ideal for use in installations with limited space, the MCNP-V2 Connector Network Panel is an economical rack mountable patch panel for use with splicing of manufactured pigtails, preterminated cables and fieldinstallable connectors. A special microtubes holder is included for use in FTTH operations while an extended version of the panel is available with three coupling panels per unit. OFDU-T Rack Mount Splice and Termination Cabinet The OFDU-T provides splicing and termination within one convenient housing unit and can terminate up to 144 fibers in a 3U distribution frame while taking up to 12 snap-in coupling panels or prewired cassettes. The slide-out and swing down shelf enables unrestricted front, rear and top access to the splicing area and termination panels while various types of splice trays can be used. A special microtubes holder is included for use in FTTH operations. All data sheets containing full technical details can be requested for download from ww.optokon.com or by contacting the OPTOKON Customer Service Department. OPTOKON July October Newsletter prepared by Paul Simpson/OPTOKON Technical Department OPTOKON Newsletter Page 11 WWW.OPTOKON.COM