Enterprise Cloud Commerce Solutions for Retail

Enterprise Cloud Commerce Solutions for Retail

DEMANDWARE MISSION: To empower retailers to engage and inspire consumers everywhere, enhance brand value and grow profitably. 2

The Demandware cloud platform powers omni-channel commerce for hundreds of leading retailers and brands around the world. 3

The New Retail Landscape 50% In-store sales that will be influenced by digital technologies in 2015. Online and offline channels continue to converge, altering how consumers interact with retailers and brands. 86% Consumers willing to pay more for a better experience. As consumers look for new types and levels of service, retailers must deliver more innovative and relevant experiences seamlessly across channels. 80% Retailers saying that legacy technology is holding them back. Traditional commerce platforms are too rigid and make it challenging for retailers to keep up with ever-evolving consumer expectations. 4 Sources: Deloitte Digital, The New Digital Divide, 2014: www2.deloitte.com/us/en/pages/consumer-business/articles/ the-new-digital-divide-retail-sales-influence.html Vision Critical: www.visioncritical.com/customercentric-infographic/ Business Cloud News: www.businesscloudnews.com/2014/04/22/almost-80-of-cios-hindered-by-legacy-infrastructure/

WHY CHANGE? Sustainable Competitive Advantage In today s ever-evolving retail landscape, sustainable competitive advantage and consistent revenue growth don t come from managing IT infrastructure or developing software. They come from executing on the strategic initiatives that help build brand loyalty and drive business expansion. Speed, Agility and Innovation Demandware empowers retailers with the speed, agility and innovation required to accelerate the strategic business initiatives that drive growth. It provides an open and scalable enterprise cloud commerce platform that puts business users in control and enables impactful consumer engagement across devices, channels and geographies. Backed by a world-class cloud operating environment that is scalable, reliable and secure, and a business model that puts client success above all other priorities, Demandware reduces the Eliminating Barriers to Growth Retail growth strategies come in many different forms. Whether it s about providing customers with a more unified online and offline experience, expanding into new geographies and markets, or launching new brands and sites, Demandware provides a more agile and innovative solution for enterprise retail, without compromising quality, control and scale. It s the reason why more and more retailers are moving away from rigid on-premise platforms and switching to Demandware s industryleading cloud platform. cost and complexity of running global, omni-channel commerce operations. After extensive experience with both on-premise software and Demandware s cloud model, we determined that Demandware was best suited to enable our digital retail strategy and vision. Demandware enables us to get to market faster, innovate faster and meet the needs of our customers faster. Harm Ohlmeyer Senior Vice President, Sales Strategy and Excellence The adidas Group 5

Digital has been key to our strategy from the very beginning and, over the years, Demandware has proved to be a flexible and robust solution for our enterprise needs. Matt Marcotte Executive Vice President, Direct to Consumer Tory Burch 6

WHY DEMANDWARE? A Better Commerce Experience for Retailers and Consumers Whether your customer is on the couch, at the checkout line or in a new market, Demandware provides a superior business and technology model to seamlessly power commerce across the retail enterprise. Faster Time to Value Demandware creates a more expedient path between ideas and their execution. First, business users never have to worry about whether the infrastructure is ready to support their initiatives. They can launch new sites in days, not months, and execute promotions in hours, not days. Role-based, intuitive user interfaces enable control over the brand experience and site functionality, with minimal IT involvement, and the platform automatically scales and supports whatever they have planned. All of this frees the IT department to concentrate on driving strategic initiatives and innovation instead of supporting infrastructure and implementing upgrades. Business users are empowered to execute on their ideas more quickly and are freed to put more ideas into action. Highly Leverage-able Community Working with Demandware, retailers become part of a large, vibrant and interconnected community that is a source of fresh ideas, insights and inspiration. Because the platform is built on a multi-tenant cloud architecture, all Demandware clients run on a common code base, making it easy to share ideas and innovation across the community. Clients can tap into the skills, knowledge and experience of this collaborative community, creating a powerful network effect to drive their own innovation. Clients also benefit from the valuable intelligence that can be harnessed from the platform. The incredibly rich behavioral data set can be used in aggregate and with proper permissions as a benchmarking tool to drive continuous improvement. Continuous and Seamless Innovation Demandware eliminates the barriers to innovation that are common with legacy commerce platforms and empowers organizations to keep pace with the dynamic retail marketplace and evolving consumer expectations. The platform is automatically upgraded up to eight times per year, delivering a steady stream of new features and enhancements without disrupting day-to-day retail operations. The open architecture enables retailers to build their own unique capabilities without compromising the platform upgrade path. Pre-built integrations make it easy to connect to third-party technologies and are highly resistant to breakage when upgrades occur. Business Model Aligned to Client Success Demandware s business model is based on shared success, which means the company is fully vested in helping its clients grow and ensuring they succeed. Everything Demandware does as an organization, including the prioritization of investments, is designed to help clients differentiate their brand and grow revenue across channels. A team of retail experts is dedicated to providing consultative advice and support to clients. An operations team is constantly monitoring performance, examining issues across the client base, assessing for holiday readiness, and making other meaningful contributions to help ensure ongoing client success. 7

DEMANDWARE PLATFORM The Demandware Commerce Cloud An Open, Future-Proof Platform for Omni-Channel Commerce The Demandware Commerce Cloud is a highly scalable platform that minimizes the complexities and costs of running extensive global commerce operations and enables seamless, high-impact consumer engagement across all devices, channels and geographies. Built on a scalable and secure multi-tenant cloud architecture, the platform provides enterprise capabilities with the agility of the cloud. Digital Commerce Easy-to-use applications empower business users to control and manage the shopping experience including branding, merchandising and promotions, with minimal IT involvement. An open development environment enables technical users to develop highly customized brand experiences. From content management, to integrated responsive design to geo-location-driven experience management, the platform supports best practices in digital commerce and enables retailers to continually evolve the shopping experience to meet and exceed customer expectations. Point-of-Sale and Digital Store The platform provides several options for bringing the power of the cloud into the store. Enterprise point-ofsale (POS) solutions range from mobile device-based to traditional register and till formats. For retailers that prefer to keep their existing POS infrastructure in place, a tablet-based, endless-aisle digital store solution provides store associates with access to customer records and web inventory, enabling them to reduce lost sales due to stock-outs and walk-outs, and to better serve customers. Data-Driven Personalization and Analytics The platform combines data sources to create a distinct data footprint for each consumer. It applies leading-edge data science to personalize the products, promotions and content presented to each individual shopper. It also collects, aggregates and anonymizes data from across all consumer interactions, providing Demandware clients with the ability to benchmark performance against their peers and optimize their business results. Distributed Order Management Distributed order management capabilities enable retailers to provide buy anywhere, fulfill anywhere, service anywhere experiences. The platform helps to alleviate out-of-stock issues with a single, enterprise-wide view of inventory, including real-time inventory counts that track products on order or in transit. It can also help reduce customer service costs by enabling self-service functions, such as order tracking, cancellations or managing returns. 8

World-Class Operating Environment The Demandware Commerce Cloud is based on a world-class cloud infrastructure that is fully built, proven and secure. Points of delivery (PODs) situated around the world are readily available to support the roll out of new brands, new sites and new omni-channel initiatives. The platform scales seamlessly to support any size business with 99.99% site availability around the globe. Critical security certifications, including PCI and SOC2, are always up to date. With Demandware, retailers can rest easy knowing that there is a worldclass operating environment to support their growing business and a dedicated team of experts to make sure that it runs smoothly at all times, even during seasonal peaks. Open APIs Scalable RESTful APIs allow external web applications to interface with core commerce functionality. Developers can leverage the APIs to quickly build and deploy custom applications with confidence, knowing they work with the products, promotions and transactions in the platform, and will result in a consistent experience across every customer interaction. 99.99% Historical Uptime PCI & SOC2 6 to 8 Certified Releases per Year We realized that there was an opportunity to achieve better operational efficiencies across our brand portfolio, but it was critical that we not lose brand-level control. With Demandware, we do not have to compromise. We have a scalable, enterprise-class platform that allows our team to centrally manage our commerce operations, while enabling customized experiences at both the brand and regional level. And with Demandware s cloud model, we know that we ll always have best-in-class performance, uptime and the latest functionality available to us. Jodi Watson President, Consumer Direct Wolverine Worldwide 9

DEMANDWARE SOLUTIONS Accelerating the Strategic Initiatives that Drive Growth The Demandware Commerce Cloud is the most agile and scalable commerce platform in the industry, and the best equipped to accelerate the strategic business initiatives that drive growth. Geographic Expansion The Demandware platform is scalable, secure and ready to run digital commerce operations around the world, including China. It is purpose-built for cross-border and global expansion and allows retailers to manage local languages, currencies, customs, products, preferences and other geo-specific aspects from a central platform. Global retail teams can deliver locally translated commerce experiences that transact in native currencies while maintaining central control over the brand experience. Multiple Brands and Sites Retailers can create multiple, uniquely branded sites using common infrastructure, integrations and processes. Whether it s managing multiple brands through a centralized team or through brand-specific teams, retailers have the necessary features and guidance to drive online revenue growth. Digitizing the Store The Demandware Commerce Cloud enables retailers to leverage the power of digital in the physical store to provide customers with a seamless experience across channels. Using a tablet, store associates can quickly access a customer s profile, view past buying behavior and check the availability of web inventory, creating a more personalized shopping experience that increases both customer loyalty and revenue. Enterprise point-of-sale (POS) capabilities combined with core platform functionality enable a true unified commerce platform for omni-channel retail. Buy Anywhere, Fulfill Anywhere Distributed order management capabilities provide real-time inventory availability across multiple locations such as other stores, distribution centers and inventory on order or in transit to the retailer. With a single view of orders, customers, inventory, products and promotions across the business, retailers can easily process orders and locate inventory from any location. 10

Purpose-built for cross-border and international expansion Working with Demandware has allowed us to grow faster in China. We experienced 500% growth in one year in our online business in China with Demandware. Julien Chiavassa China ecommerce Manager and Head of Digital Strategy, Asia-Pacific Region CLARINS Enables more personalized shopping experiences 11

Demandware is an agile solution for fast deployment with an advanced ecosystem of partners, and provides an ongoing flow of innovation. After the success of our L Oréal North American businesses, we are confident that Demandware is the right solution to further our direct e-business strategy worldwide. Jean-Christophe Sautory Chief Information Officer L Oréal S.A. 12

DEMANDWARE COMMUNITY A Vibrant and Connected Community It takes more than technology to thrive in the new retail landscape. Retailers need a healthy network of peers, partners and users from whom they can derive best practices, insights, innovation and support. Demandware clients, partners and employees are always working from the same version of the platform so clients can leverage the vast skills, knowledge and experience of this highly collaborative community, and capitalize on the platform s capabilities at an accelerated pace. Clients -- Leading Retailers and Brands Demandware powers omni-channel commerce for hundreds of leading retailers and brands around the world, representing a broad variety of retail models, product sets and geographies. Because the Demandware Commerce Cloud is based on a true, multi-tenant cloud architecture, all clients run on a common code base so they can share ideas and innovation even code -- across the community. Demandware clients find tremendous value in this peer network that often faces similar challenges Employees Committed to Client Success Demandware s shared success business model keeps employees focused and fully vested in helping clients grow and ensuring they succeed. Clients have access to a team of retail experts that continually provide consultative advice and support. From technical implementation to education and support to ongoing strategic guidance and day-to-day account management, Demandware employees are active members of the community and fully committed to client success. and readily shares ideas and solutions. Partners -- Demandware LINK Ecosystem Demandware has built a large and growing global partner ecosystem that provides expert services and best-of-breed technologies that complement the Demandware platform. LINK Solution Partners are trained and certified on the platform, providing high value services to support clients strategic initiatives. LINK Technology Partners build, certify and maintain integrations across Demandware Multiple Ways to Connect and Engage The Demandware community stays connected all year long and there are multiple ways to network and engage. These include the client portal, annual XChange Conferences, Client Advisory Boards, regional networking events and informal networking opportunities. Demandware employees are always willing to make introductions and help clients find peers that have faced similar challenges and can share valuable insight. platform upgrades, simplifying product integrations, reducing cost and accelerating the availability of valuable new functionality. These partners are a vital part of the Demandware community and have developed close working relationships with Demandware and its clients. 13

DEMANDWARE ENABLES 40-60% conversion rate improvement Demandware illustrated early on what a successful partnership looks like, making the global consolidation of our digital commerce operations on Demandware a natural move. With Demandware, we are able to focus on our strategic business initiatives and enhance the consumer shopping experience. Nicolas Foulet Chief Information Officer Quiksilver Source: Forrester: The Total Economic Impact of the Demandware Commerce Platform, November 2013 DEMANDWARE CLIENTS ACHIEVE AN AVERAGE OF 32% year-over-year GMV growth Average for the years ended December 31, 2014, 2013 and 2012 The cloud model means we don t have to worry about updates or upgrades, and there are no hardware costs to take into account. This is particularly important as we expand into additional countries and need to focus on quickly localizing and innovating to meet local consumer expectations rather than managing infrastructure. David Williams Director of Online, EMEA Deckers Brands 14

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