Maximize business performance with a holistic view. Alistair Seaton Senior Consultant, Informatica South East Europe

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theme Today s information economy is enabled through data. is the lifeblood of any organization, it is the currency of the modern economy and over the last 10 years we have seen an explosion of data across the organization. The traditional organization has large quantities of data held within operational databases including half of the data held within unstructured and semistructured data sources, but less than a quarter of the information used to make business decisions comes from these unstructured data sources. As a result, companies are unable to accurately make decisions and measure corporate performance. This presentation first examines the problem of obtaining data from all internal and external sources and aims to help organizations gain greater business value from their information assets. 1

Maximize business performance with a holistic view Alistair Seaton Senior Consultant, Informatica South East Europe 2

Visibility Capturing the whole picture On-demand Enterprise (SaaS) Traditional Enterprise Partner Network (B2B) SWIFT HIPAA ACORD EDI ISO 20022 NACHA FIX On-demand Integration Enterprise Integration B2B Integration Quality Across the Whole Enterprise 3

Structured is the Tip of the Iceberg Over 80% of enterprise data is in unstructured formats 300 million Excel installations worldwide 200 million PDF documents on the web 100 million new Office documents authored every day Impact on Cost and Complexity? "For medium-to-large-sized organizations, unstructured, semi-structured and complexstructured data has become prevalent in many service-oriented integration scenarios. At times complex transformation requirements go beyond the capabilities of many traditional integration solutions and instead must be coded by hand, which can impact up to 60-70 percent of an integration implementation budget." Massimo Pezzini, vice president and distinguished analyst, Application Integration & Middleware Strategies at Gartner, Inc. 4

Extending Traditional Integration Complex Integration Access and Integrate Unstructured Handle Complex Industry Standards Capture Partner Integrate Business Partner data whilst maintaining the highest data quality Manage the Business Process Among Partners Most Efficiently Unified Approach Increase Productivity for Integration Development & Maintenance Increase visibility of ALL enterprise data Reuse Transformations Across Infrastructures 5

Challenges to extending Integration Increasing amount and complexity of data Growth 2005 2006 2007 2008 Regulatory Compliance and Industry Standards Governance Expanding Markets and Competition Globalisation 6

The Information Economy Business Imperatives For Success Growth Governance Globalization Improve Decisions & Regulatory Compliance Modernize Business & Reduce IT Costs Facilitate Mergers & Acquisitions Improve Customer Service & Operational Efficiency Outsource Non-core Functions Increase Partner network Efficiency? On-Demand Application base Unstructured B2B SWIFT *Source: Gartner EXP (February 2007) SEPA NACHA HIPAA 7

The Information Economy Key Customer Business Imperatives Business Imperatives Improve Decisions & Regulatory Compliance Modernize Business & Reduce IT Costs Facilitate Mergers & Acquisitions Improve Customer Service & Operational Efficiency Outsource Non-core Functions Increase Partner network Efficiency IT Initiatives Business Intelligence & Regulatory Reporting Legacy Retirement Application Consolidation Customer, Supplier, Product Hubs BPO Saas B2B Integration Projects Warehouse Migration Consolidation Master Management Synchronization B2B Exchange 8

The Information Economy Key Customer Business Imperatives Warehouse Migration Consolidation Master Management Synchronization B2B Exchange The extended enterprise data everywhere On-Demand Application base Unstructured B2B SWIFT SEPA Warehouse Migration Consolidation Master Management Synchronization NACHA B2B Exchange HIPAA 9

Gain Business Value From Common Project Lifecycle: Do More With Less Warehouse Migration Consolidation Master Management Synchronization B2B Exchange 10

Informatica The Integration Platform To Enable Business Imperatives Improve Decisions & Regulatory Compliance Modernize Business & Reduce IT Costs Facilitate Mergers & Acquisitions Improve Customer Service & Operational Efficiency Outsource Non-core Functions Increase Partner network Efficiency PowerExchange PowerCenter B2B Exchange Explorer Quality B2B Exchange 11

Why Informatica? Proven Technology Leadership 2007 Integration Magic Quadrant 2008 Quality Magic Quadrant Future ready On Demand Integration Visionary Leader Ability to Execute Informatica s mission to integrate data from business to business meets a need of many companies Others in this market (including IBM, Microsoft and Oracle) have not yet pursued this progressive use of data integration for large enterprises, though over time we expect them to. Source: Gartner Research (October 2007) Source: Gartner (May 2008) Source: Mark Smith Vantana Research Completeness of Vision 12

Why Informatica? The Neutral Trusted Partner BI Applications On-Demand Global Systems Integrators base and Infrastructure Operating Systems Platforms and Technologies Regional: Digital China, LGCNS 13

INFORMATICA South-East Europe 14