How to Supercharge Your Sign & Print Shop Website Traffic and Lead Generation in 2015
Agenda: Background SEO Update Google Mobile Update Local Landing Pages / Blogs BIG NEWS YOU CAN USE Local Citations / Google Reviews Email Marketing to Nurture Leads & GROW Your Business What We Do
Sunrise Signs Opened July 2008: Full Service Sign Company Targeted: Philadelphia metro Philly, South Jersey
Results of Sunrise Signs Inbound Marketing Strategy since 2010 Traffic by Month 14,000+ Leads
Today: Vehicle Branding Niche + Signs Retail - Contractor Fleets (Philly Metro, New Jersey, New York) Wholesale to the Trade Wrap Printing & Design Nationwide E-commerce in development Inbound Web Marketing / SEO Services Company for Sign/Print Companies
EDUCATE! Nurture Repeat Biz What your Website SHOULD BE DOING for YOU! Lead Gen Sales Tool Silent Salesperson
10 Major Google Search Algorithm Updates Last Year! What does that mean for your web strategy?
What to Expect in 2015 More Google Algorithm Updates Increased Adwords Competition / Higher Cost Per Click Increased Local Organic Website Competition
Google Mobile Search Update
Sign/Print Shops Without FULLY Mobile Optimized Sites Could Lose 25-35% of Their Monthly Traffic!!!
Google Webmaster Tools Alert
Mobile-Friendly Test - Google https://www.google.com/webmasters/tools/mobile-friendly/
Google Webmaster Tools Has a Much More Thorough Test of ALL Pages
Google is now displaying which sites are mobile friendly in mobile search results.
Business Blogging/ Local Landing Pages Nurture Email Marketing Local SEO Inbound Strategy in 2015 Local On Page SEO Social Media Local Citations - Reviews
Local Landing Pages Local Focused Blogs
This is a great strategy for shops that need page one visibility in multiple cities/towns
The Signazon Strategy. Do they appear in your local market?
Must Incorporate UNIQUE CONTENT!
Localized Blogging Strategy. Page 1 Rankings for one of our customers.
Results of Best San Diego Sign Company search
Recap / Best Practices Great to help ranking in areas with multiple cities/towns Improve rankings in non-primary cities/towns Blogs and/or Landing Pages Use Consistent URL Structure Unique Copy Super Important!
Google Analytics / Webmaster Tools USING SEARCH QUERIES TO OPTIMIZE ORGANIC RANKING CLICK THRU RATE (CTR)
Search Queries Answers The Question if Your Keyword Rankings Are Working
What to Optimize Page Title Meta Description - Copy 1st Sentence
Recap - Best Practices Low hanging fruit - High Impressions - High Ranking - Low CTR Improve page titles, meta descriptions, and first couple sentences of copy. Page Title - no more than 55 characters. Treat like a headline. Scrap using company name! Treat meta description like a PPC Ad. Entice to click thru. View our extensive design gallery Get a FREE Quote 17 years creating custom signs
Local Directory Citations / Reviews
Signup & Fully Complete Your Google Plus Profile. https://www.google.com/business/
https://plus.google.com/+sunrisesigns/about Email your G+ about page link to customers requesting a Google review.
Many Local Citation Sources
Local Directories Are Getting Improved Search Rankings.
Local Citations Are a Great Supplement to a Local Optimized Website. Not a replacement. As you can see, many more potential citation opportunities.
Maximizing Lead Nurturing & Customer Wallet Share Using Email Marketing
Email Marketing Benefits: Nurture Existing Leads Towards The Sale Educate on Additional Products/ Services Nurture Repeat Business Cultivate Top of Mind Brand Awareness
Monthly e-newsletter shows many projects, other company news.
Product Category Focused Email
Specific Project / Case Study Email
Single Focus Topic Email. 35% Open Rate, 8.8% CTR
Are your emails optimized for mobile reading?
Desktop Version
Responsive Template Downsizes for Mobile Friendly Reading
Recap - Best Practices Send 1x month Vary format to keep subscribers interested & engaged Use responsive mobile friendly templates Link back to your website content Include a Call to Action in every email Segment lists to drive open and click thru rates Vary send date. Not always 1st of month
About Sunrise SEO http://www.sunrisesigns.com/seo We Know Signs. We Know Local SEO. We create UNIQUE PREMIUM CUSTOM website content The Sunrise Signs marketing team becomes your marketing team. Hands-on, not a cookie cutter service. Automate your Local SEO/Internet marketing efforts so you can focus on what you do best! Sign & Print.
Sunrise SEO Services Package Business Blogging/ Landing Pages Email Marketing Local SEO Inbound Marketing Local On Page SEO Social Media Local Citations - Reviews
NEW Sign & Print Marketing Blog. Visit and Subscribe! http://www.sunrisesigns.com/sign-company-marketing-blog FREE Resources
SCHEDULE A COMPLIMENTARY 30 MINUTE WEBSITE MARKETING CONSULTATION with ME!! http://www.sunrisesigns.com/free30web QUESTIONS???