Q2 2012 National Offer: Best Business Bundle Offer Details 06/15/12 Revised with digital video BASE OFFER TERMS AUDIENCE CHANNEL STARTS ENDS CODES $117.99 Double Play Essentials20 Internet, 1 Business Phone Line, 1 Unlimited LD, and 1 Feature Package for 12 month term or longer Includes (12 month term): Internet Essentials20 (20M/3M Internet) Upgrade speed to Essentials30 for $30 more Upgrade speed to Pro50 for $85 more Upgrade speed to Pro100 for $180 more (FREE Install on all LOBs with any data speed upgrade including additional phone lines) New customers to CB CBSC, OTM, BAE, CARE, CRM, National Accounts, Channel Partners, 3rd Party Sales Partners 11/29/11 12/31/2012 Contracts accepted until 1/14/13 Primary Lead Source Code: Best_Business_ Bundle_2012 Phone 1 business phone line package (1 ULD, 1 Feature pack) Add more phone lines @ rate card pricing; Upgrade to the Complete Feature Package for $6.00 in Phone Plus markets only Video Add Public (or Private) View Basic and Expanded Basic for $35 includes SD Digital Receiver (Free Install on all LOBs when adding video including additional phone lines) Offer Details The Best Business Bundle Offer: Double Play data and phone - Get Essentials20 Internet and 1 business phone line with a feature package and unlimited long distance for $117.99 per month (for 12 months). Over 28% off standard monthly rates! $117.99 Essentials20 with One Business Phone Line, One ULD, and One Feature Package Charter Business Essentials20 Internet: 20M/3M Internet, Starter Web Hosting Package, Cable Modem Router, three Desktop Security licenses, Power Boost* Charter Business Phone or Charter Business Phone Plus: one business phone line with Unlimited Long Distance and Solutions or Solutions Plus or Advanced Feature Package (includes emta lease fee)** Full installation fees apply *Upgrade Data and Get Free Installation: Upgrade to Essentials30 (30M/4M) for additional $30 AND get FREE standard installation on all services including additional phone lines Upgrade to Pro 50 (50M/5M) for additional $85 AND get FREE standard installation on all services including additional phone lines Upgrade to Pro 100 (100M/5M) for additional $180 AND get FREE standard installation on all services including additional phone lines **Phone Upgrades: Upgrade to the Phone Plus Complete feature package for $6.00 and receive 29 phone features including voicemail (only available in CB Phone Plus Markets) Add more phone lines at rate card price Add TV and Get Free Installation: Add Public (or Private) View Basic and Expanded Basic TV for just $35 more (includes SD Digital Receiver and get FREE standard installation on all services including additional phone lines Q2 2012 National Offer: Best Business Bundle for $117.99, Page 1
Target Market New, small to medium business prospects: Qualified NEW customers may be current Charter Residential customers who are switching to Charter Business services. New customers constitute businesses without Charter Business service in the last six months. Offer Rules Starts November 29, 2011 and ends December 31, 2012 (contracts will be accepted until 1/14/2013) Sales channels: CBSC, OTM, Care, CRM, BAE, National Accounts, Channel Partners, 3rd Party Sales Partners Lead Source Code: Best_Business_Bundle_2012 The offer is for new customers to Charter Business whom has not had a CB service(s) in the last six months. Contract Term: 12 month term or longer. Added TV includes Public (or Private) View Basic and Expaneded Basic at $35 price point per month. $10 annual domain fee applies, unless they decline the hosting package. Full installation fees apply.[exceptions: Upgrade Internet speed to Essentials30, Pro50 or Pro100 or add Public (or Private) View Basic and Expanded Basic Video. Includes all additional phone lines taken at the time of the Offer sale.] Telephone rates based on rate card pricing for all lines on the account Core componets of the offer cannot be changed. Ancillary services may be added. All ancillaries are at the applicable term, double- or triple-play rate depending on the number of services subscribed. Unlimited Long Distance must be on all additional lines, otherwise, it must have the default zero minute, $.07/minute plan There is no automatic increase in price after the contract term ends on all products. This offer cannot be combined with other promotions or offers, except where noted. Charter Business referral programs do apply, such as Field Referral, Refer-a-Business,Charter Media and Chamber Coupon. Hospitality customers may take the Phone and Internet bundle in the offer but must take TV at Hospitality Rates Q2 2012 National Offer: Best Business Bundle for $117.99, Page 2
Pricing Breakout At $117.99 Price Point; Upgrade to 30M for $30, 50M for $85, 100M for $180 and/or Add TV $35, Phones Plus Complete Pkg for $6.00 Components 1 phone line with unlimited long distance and Solution Feature Package (includes emta lease fee) 20M/2M Data, starter hosting package, cable modem router, 3 - Desktop Security Licenses, 3 dynamic IP addresses Full value (MTM) SalesForce.com / Billing Double Play price (12 months) Offer price (12 months plus) $ Difference Full Value vs Offer Price Discount % of MTM vs. Offer Discount SalesForce: Choose Best_Business_Bundle_2012 in the Primary Lead Source field $ Difference of 12 mo rate card price and offer price Discount % of 12mos vs promo price $66.55 $46.55 $46.55 ($20.00) 30.1% $0.00 0.0% $99.99 $71.99 $71.44 ($28.55) 28.6% ($0.55) 0.8% Installation: No TV 20M Total: $166.54 $118.54 $117.99 ($48.55) 29.2% ($0.55) 0.5% 30M/3M Data, basic hosting package, cable modem router, 5 - Desktop Security Software, & $159.99 $115.19 $101.44 ($58.55) 36.6% ($13.75) 11.9% $0.00 3 dynamic IP Addresses No TV 30M Total: $226.54 $161.74 $147.99 ($78.55) 34.7% ($13.75) 8.5% Pro50, 50M/5M, basic hosting package, 10- desktop security licenses, and 1 static IP $219.99 $158.39 $156.44 ($63.55) 28.9% ($1.95) 1.2% $0.00 Address No TV Pro 50 Total: $286.54 $204.94 $202.99 ($83.55) 29.2% ($1.95) 1.0% Pro100, 100M/5M, basic hosting package, 10- desktop security licenses, and 1 static IP $349.99 $251.99 $251.44 ($98.55) 28.2% ($0.55) 0.2% $0.00 Address No TV Pro 100 Total: $416.54 $298.54 $297.99 ($118.55) 28.5% ($0.55) 0.2% Upgrade to Phones Plus Complete Package (no install discount unless combined with data $10.00 $6.00 $6.00 ($4.00) 40.0% $0.00 0.0% $149.00 upgrade or tv add) Phone Package Upgrade with 20M Total: $176.54 $124.54 $123.99 ($52.55) 29.8% ($0.55) 0.4% Public Basic & Expanded Video Upgrade $80.00 $70.20 $35.00 ($45.00) 56.3% ($35.20) 50.1% $0.00 Triple Play Upgrade 20M Total: $306.54 $188.74 $182.99 ($123.55) 40.3% ($5.75) 3.0% $149.00 Q2 2012 National Offer: Best Business Bundle for $117.99, Page 3
Offer Management Selection Screenshots: Double Play Triple Play Billing Codes: Those doing Billing Order Entry (ACs, CBSSs, etc.) must also enter the following tracking codes in the Billing System, on the Order Entry Service Screen. Service code: Z# Short description: CB OFFER Long description: CB Special Offer Statement presentation: Charter Business Special Offer For Multiple Services All other billing codes will remain as is ; enter as you normally would in the billing system. Billing Statement Messages: Page 1, under Expect more from Charter Business, will read: Your special offer price is reflected on this statement. You saved by combining the services listed! Page 2, Under Charge Details, under Charter Bundled Services, will read: Charter Business Special offer (multiple services) Page 2, under important information about your service, will read: Charter Business Special Offer Discount Policy: In order to continue receiving monthly discounts associated with the Charter Business Special Offer, all services originally contracted in the Offer must remain intact. Additional services may be added to the contract at current list rates, but services may not be removed without penalty. Q2 2012 National Offer: Best Business Bundle for $117.99, Page 4
Marketing Competitive Information is available on CB COIN>Marketing>Research and Competition Reports Direct Mail and email will be sent to prospects CB COIN>Marketing>TBD www.charter-business.com order bundle online Goals National Offer More Info Julie Stephenson, 303-323-6042 Materials on CB COIN > Marketing > Offers and Codes > Best Business Bundle Q2 2012 National Offer: Best Business Bundle for $117.99, Page 5