SAVE 30 % on these Gifts for Mom. SPECIAL FINANCING AVAILABLE Details on page 21. Charms starting at $ See pages 2-3

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Charms starting at 19 99 See pages 2-3 SAVE 30 % on these Gifts for Mom 1/10 Carat* with 10K Rose Gold NOW 179 99 Reg. 259 & 10K Rose Gold with Diamonds NOW 99 99 Reg. 149 Bracelet with Diamonds NOW 59 99 Reg. 89.99 MOTHER S DAY IS SUNDAY, MAY 12TH Collection starting at 799 99 SPECIAL FINANCING AVAILABLE Details on page 21. See pages 6-7 *Total weight. Diamond weights are approximate. See page 21 for details. Off regular prices. Regular prices are offering prices and may not have resulted in sales.

Exclusively for Charmed Memories Æ Unforgettable Moments! Family fun! Charms priced from 19 99 This Mother s Day, tell the story of your love for her by creating a new bracelet. Or surprise her with new charms for the bracelet she already owns. With hundreds of charms to choose from, the possibilities are practically endless. Lobster Clasp with Heart Lobster Clasp with Hello Kitty Æ Bracelet Collection priced from 43 99 LOVE New Oval Clasp Heart Clasp Store Selectú Crystal Heart Clasp 2 Store Select items are available at select locations or may be ordered through a store associate. Ask us for details.

Limited Edition Charm 49 99 Share your very special love with my Limited Edition Open Hearts Charm. Limited quantities available. Limited Edition keepsake card included with purchase. If your heart is open, love will always find its way in. Æ New GENUINE MURANO GLASS Known for its brilliant colors and intricate details, Murano Glass is produced by highly skilled Italian artisans who have dedicated their lives to this craft. Check out the starting line-up! Swarovski is world-renowned for their crystals. Each facet is cut and polished to its utmost brilliance to assure the highest quality. Charmed Beginnings We've made it easy for you to start your very own Charmed Memories collection. Select this beautiful "Best Mom" starter bracelet, WKHQDGGFKDUPVWR WKHUSHUVRQDOLW\DQG make it her very own. Charms that give back 99 99 Best Mom Bracelet OOSUR WVQROHVVWKDQRIWKHSXUFKDVH SULFHRIHDFKFKDUPDUHGRQDWHGWR 6W-XGH&KLOGUHQ V5HVHDUFK+RVSLWDO Æ ZZZVWMXGHRUJ 3

If your heart is open, love will always find its way in. 599 99 1/2 Carat* 899 99 1,499 99 14K Yellow Gold 599 99 1/2 Carat* 899 99 1,499 99 1/10 Carat* 14K White or Yellow Gold 399 99 Open Hearts in with Diamonds 99 99 Open Hearts Family My Open Hearts Family celebrates not only the traditional family but also extended families that we create from the people we open our hearts to as we journey through life. 59 99 49 99 Angels with Diamonds 99 99 Angels are messengers. They carry the message of living with an open heart. Black & White Diamonds 99 99 each with Diamonds 99 99 with Diamonds 99 99 Angel Wing with Diamonds 119 99 4 with Diamonds 79 99 with Diamonds 159 99 14K Yellow Gold with Diamonds 499 99 *Total weight. Diamond weights are approximate. See page 21 for details. Blue Diamonds and Black Diamonds are treated to permanently create the intense blue and black colors. with Diamonds with Blue & 119 99 149 99 White Diamonds

INTRODUCING A glamorous new collection from America s celebrated jewelry designer for the star in your life. 2,499 99 3/4 Carat* 1,999 99 1/2 Carat* 1,499 99 1/5 Carat* Cultured Pearl in 549 99 1/5 Carat* Cultured Pearl in 799 99 1/3 Carat* 899 99 1/8 Carat* 299 99 1/2 Carat* 14K Rose Gold 1,399 99 Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. SPECIAL FINANCINGAVAILABLE Details on page 21. 3/4 Carat* 1,999 99 *Total weight. Diamond weights are approximate. See page 21 for details. 799 99 1/5 Carat* 499 99 1/3 Carat* 999 99 5

89999 Raspberry Rhodolite Garnet with Chocolate Quartz 99999 Ocean Blue Topaz 1,29999 1,19999 Ocean Blue Topaz Raspberry Rhodolite Garnet 1,39999 Ocean Blue Topaz 1,099 99 Raspberry Rhodolite Garnet 2,19999 1,099 99 Raspberry Rhodolite Garnet Chocolate Quartz with Chocolate Diamonds 99999 Chocolate Quartz with Chocolate Diamonds 1,69999 Chocolate Quartz with Chocolate Diamonds 1,89999 Sea Blue Aquamarine 1,99999 Sea Blue Aquamarine 79999 Chocolate Quartz *Total weight. Diamond weights are approximate. See page 21 for details. 6 Designs and photos 2005-2011 Le Vian Corp. All rights reserved. Le Vian, Chocolate Diamonds, Le Vian Chocolatier, Raspberry Rhodolite, Chocolate Quartz, Ocean Blue Topaz, Sea Blue Aquamarine, Honey Gold, Vanilla Gold and Strawberry Gold are trademarks of Le Vian Corp.

14K STRAWBERRY GOLD 14K HONEY GOLD 14K VANILLA GOLD 1 1/2 Carats* 2,999 99 7/8 Carat* 1,999 99 1 2,799 1/5 Carats* 1/2 Carat* 3/4 Carat* 1,799 99 99 1,599 99 5/8 Carat* 1,699 99 3/4 Carat* 2,499 99 1/2 Carat* 1,299 99 1/2 Carat* 1,299 99 3/8 Carat* 1,199 99 799 99 3/4 Carat* 1,999 99 1/2 Carat* 1,299 99 5/8 Carat* 1,499 99 Chocolate Diamonds are natural color diamonds. Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. *Total weight. Diamond weights are approximate. See page 21 for details. 7

13*2318,"+ *"-/.%29 "11*.(2!)*3&*"-/.%213*2318,"+ *"-/.%29!)*3&/,%"11*.(2!)*3&/,% "11*.(2 6*3)13*2318,4& *"-/.%29 *. "11*.(2 "11*.(2 "11*.(2 (("% )-"*! (*")*(/#+ "&%)0 "%*(#"% "#,(!)*3&/,% (* &#!)*3&/,% 1"&,&3*. &*#-"!*"&%-"!*)(''(&."*' *"#) ( +#('(") +#('(")("% '(")%/%&*!,()+#*"%)#) (*")*(/"&%)(*(**&'(%%*#/(**!"("%*%)&#)!")"*&)%&*!,!"*"&%)

!)*3&*"-/.%213*2318,4& *"-/.%29 "11*.(2 "11*.(2!)*3&/,% "11*.(2 (* *(#"% "#,( (("% )!)*3&/,% /.3)&2& 13*2318,4& *"-/.%29 &+%("%))+*(("% )!"*&# (* (* /31"*()33/3)&&"13 &&23/1&"22/*"3&'/1%&3"*,2 1"&,&3!)*3&/,%!)*3&/,% *3&-2"1&"5"*,"#,&"32&,&3,/"3*/.2/1-"8#&/1%&1&% 3)1/4()"23/1&"22/*"3&2+42'/1%&3"*,2 &*#-"!*"&%-"!*)(''(&."*' *"#) (*")*(/"&%)(*(**&'(%%*#/(**!"("%*%)&#) ( +#('(") +#('(")("% '(")%/%&*!,()+#*"%)#)!")"*&)%&*!,!"*"&%)

Hollywood s Premier Jewelry Designer Designs for the Star in your life. Uniquely beautiful, handcrafted rings from Hollywood s master of vintage glamour. 2 Carats* 7,599 99 3,699 99 1/3 Carat* 1,149 99 Matching Band 1/2 Carat* 1,499 99 Matching Band 1 1/6 Carats* 3,999 99 set Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. 7/8 Carat* 3,499 99 set *Total weight. Diamond weights are approximate. See page 21 for details. 10

1 5/8 Carats* 5,999 99 set 1 7/8 Carats* 4,999 99 set 1 1/6 Carats* 3,499 99 set 2 Carats* 6,999 99 set 3/4 Carat Center Diamond 1 5/8 Carats* 4,999 99 set 1 3/8 Carats* 4,699 99 set 1 7/8 Carats* 6,799 99 set 3/4 Carat Center Diamond 5/8 Carat* 2,599 99 Every woman should feel like a star. 699 99 Matching Band 2 Carats* 7,499 99 1 Carat Center Diamond 1 1/2 Carats* 5,299 99 3,199 99 1 3/4 Carats* 4,999 99 1 1/3 Carats* 4,599 99 set SPECIAL FINANCING AVAILABLE Details on page 21. *Total weight. * and Diamond weights are approximate. See page 21 for details. 11

Rare, natural color diamonds. Unique wonders of Australia. 1/15 Carat* 99 99 1/2 Carat* 10K Rose Gold 749 99 1/8 Carat* & 10K Rose Gold 249 99 & 10K Rose Gold 379 99 3/8 Carat* 10K Rose, Yellow & White Gold 799 99 14K Gold 1,699 99 Earthy and brilliant, the captivating hues of Shades of Wonder diamonds are rare indeed. No two of these natural color diamonds could ever be exactly alike. Each creation represents an individual work of art. Variance in shading embodies the boundless beauty of the land itself. 10K Gold 549 99 1/8 Carat* 199 99 1/3 Carat* 10K White Gold 649 99 1/3 Carat* 10K White Gold 649 99 349 99 299 99 1/3 Carat* Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. 399 99 1/3 Carat* 1/2 Carat* 479 99 10K White Gold 999 99 12 *Total weight. Diamond weights are approximate. See page 21 for details.

10K White Gold 1/20 Carat 279 99 1/10 Carat 349 99 1/4 Carat 549 99 10K White Gold 1/15 Carat 279 99 1/6 Carat 399 99 1/3 Carat 799 99 You will always be surrounded by the strength of my love. 1/8 Carat* 199 99 with Diamond NOW 69 99 Reg. 99.99 SAVE 30 % on these Gifts for Mom Bracelet with Diamonds NOW 59 99 Reg. 89.99 White Diamonds & Artistry Black Diamonds in NOW 99 99 Reg. 149 & 10K Rose Gold with Diamonds NOW 99 99 Reg. 149 1/10 Carat* with 10K Rose Gold NOW 179 99 Reg. 259 1/6 Carat* 10K Gold 399 99 1/3 Carat* - 1/2 Carat* 599 99-1,099 99 SAVE UP TO30 % on these Diamond Fashions A B C D 89 99-1,299 99 Selection may vary by store. Black & White Diamonds in 249 99 1/5 Carat* 199 99 1/5 Carat* - 199 99-449 99 3/4 Carat* 1,299 99 2,499 99 1/5 Carat* 249 99 E F A. 1/10 Carat* NOW 99 99 Reg. 149 B. 1/3 Carat* NOW 249 99 Reg. 299 C. with Diamonds NOW 129 99 Reg. 149 D. 10K White Gold 1/3 Carat* NOW 499 99 Reg. 579 3/4 Carat* NOW 1,299 99 Reg. 1,449 10K White Gold E. NOW 379 99 Reg. 429 14K Two-Tone Gold F. NOW 549 99 Reg. 629 1/2 Carat* NOW 849 99 Reg. 949 NOW 1,599 99 Reg. 1,799 *Total weight. and *Diamond weights are approximate. See page 21 for details. Off regular prices. Regular prices are offering prices and may not have resulted in sales. Black Diamonds are treated to permanently create the intense black color. 13

NOW 89 99 Reg. 99.99 10K Rose & White Gold NOW 199 99 Reg. 319 SAVE 120 10K White Gold NOW 379 Reg. 499 10K White Gold 1/5 Carat* NOW 299 99 Reg. 349 1/3 Carat* NOW 499 99 Reg. 579 5/8 Carat* NOW 799 99 Reg. 899 Diamond counts vary by diamond weight. 1/10 Carat* NOW 149 99 Reg. 169 1/6 Carat* with 10K Rose Gold NOW 299 99 Reg. 339 Bracelets NOW 129 99 Reg. 169 1/8 Carat* 10K White Gold NOW 399 99 Reg. 449 SAVE 10K White Gold NOW 599 99 Reg. 679 NOW 1,699 99 Reg. 1,999 on these Diamond Fashions NOW 179 99 Reg. 259 SAVE 100 1/3 Carat* NOW 199 Reg. 299 SAVE 150 1/6 Carat* NOW 199 Reg. 349 UP TO30 % Round or Princess-Cut Center Diamonds 10K White Gold 1/2 Carat* NOW 599 99 Reg. 699 NOW 1,099 99 Reg. 1,249 1 1/2 Carats* NOW 1,799 99 Reg. 1,999 10K White Gold NOW 399 99 Reg. 449 1/2 Carat* NOW 899 99 Reg. 999 NOW 1,599 99 Reg. 1,799 Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. A. with Diamonds NOW 129 99 Reg. 199 B. 1/10 Carat* NOW 129 99 Reg. 149 C. NOW 599 99 Reg. 799 10K White Gold D. NOW 1,299 99 Reg. 1,449 10K Two-Tone Gold E. 1/2 Carat* NOW 799 99 Reg. 899 NOW 1,499 99 Reg. 1,699 2 Carats* NOW 2,299 99 Reg. 2,599 Bracelets - 7 Carats* NOW 599 99-8,999 99 Reg. 679-10,999 Selection may vary by store. 14 *Total weight. Diamond weights are approximate. See page 21 for details. Off regular prices. Regular prices are offering prices and may not have resulted in sales.

SAVE 60 UP TO Lab-Created Emerald & Lab-Created White Sapphires Reg. 129 NOW 69each SAVE 40 % Blue & White Lab-Created Sapphires NOW 59each Reg. 99.99 each Reg. 89.99 Peridot & White Topaz 99 99 Diamonds & Lab-Created Emerald 99 99 Diamond & Lab-Created Peridot & Diamonds 99 99 Emerald 99 99 Lab-Created Emerald & Lab-Created White Sapphires 99 99 Diamonds & Lab-Created Emerald 119 99 Lab-Created Emerald & Lab-Created White Sapphires 89 99 Diamonds & Lab-Created Emerald 129 99 Lab-Created Emerald Bracelet 179 99 Peridot & Diamond Bracelet 129 99 with Lab-Created White Sapphires 99 99 SAVE UP TO50 % on these Freshwater Cultured Pearls in with Diamonds 99 99 with Diamonds 129 99 NOW 29 99 Reg. 59.99 Bracelet NOW 89 99 Reg. 119 with Lab-Created White Sapphires 89 99 with Diamonds 99 99 Bracelet with Diamonds 69 99 with Diamonds in 10K White Gold 449 99 Lab-Created White Sapphire Bracelet 149 99 Necklace NOW 89 99 Reg. 129 Necklace NOW 179 99 Reg. 249 Lab-Created stones have the same chemical, physical and visual properties as natural gemstones. Off regular prices. Regular prices are offering prices and may not have resulted in sales. 15

INTRODUCING In 1919 Marcel Tolkowsky wrote his groundbreaking paper, Diamond Design. His revolutionary observations established the precise proportions of a diamond s cut needed to maximize its brilliance and dispersion of light. He had invented the Ideal Cut and changed the way we look at diamonds forever. THE TOLKOWSKY FOCUS has always been to offer the most superior cut and quality. All Tolkowsky center diamonds are certified Ideal Cut and come with a certificate of authenticity and gemological certificate from an independent diamond grading laboratory. inventors of the TO L KOWSKY INVENTED BY TOLKOWSKY PERFECTED BY TOLKOWSKY 1!-4*'&*2.&4%!'0/ %(*) 2!*""!- %.*(+)%! 4!(3!-/%"%/!.+-**"*"/! %(*) 8..0+!-%*-'%#/ +!-"*-()! Low Medium High Very Very High High white light Fire color light Sparkle scintillation Brilliance Diamond ID: SAMPLE GemEx Report #: GDX23 The Global Leader in Diamond Brilliance, Fire and Sparkle Certification Diamond Light Performance Sp GemEx Certificate Additional Information provided by: 4C s lab Lab Report ID: 545454 Weight: 1.51 Ct. Color: G Clarity: SI2 ''*'&*2.&4 %(*).*'%/%-!!)##!(!)/ -%)#.#-! '-%/4*-!//!--!#0-) /!! /*.*-!" '( -/%)#.%) /!(!.0-!(!)/.*"-%''%)!%-!) +-&'!..*2)!-!%)/!'0!). ''*/!-*'&*2.&4%!'0/ %(*).-! #0-)/!! /*.*-!(%)%(0(*""% '( -/%)#.!-! ).-!+-!.!)//!'%#/+!-"*-()!*"*)1!) /%*)'0/ %(*) *"*(+-'!,0'%/4 ) 2!%#/ 16 Round or Princess-Cut Diamond Solitaire Ring 1/3 Carat - 1 Carat 1,599 99-8,499 99 1 1/2 Carats 15,999 99 SPECIAL FINANCINGAVAILABLE Details on page 21. Diamond weights are approximate. See page 21 for details.

ideal cut diamond 5/8 Carat* 2,499 99 3/4 Carat* 2,899 99 3,499 99 set 1 7/8 Carats* 7,299 99 set From our Family to the beginning of yours. 1 7/8 Carats* 5,499 99 set Jean Paul TOLKOWSKY 7/8 Carat* 2,999 99 set 1 3/8 Carats* 4,599 99 set 1 3/8 Carats* 6,499 99 Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. 1 1/6 Carats* 4,399 99 set *Total weight. Diamond weights are approximate. See page 21 for details. 17

THE THE FIRST DIAMOND EVER INDEPENDEN VISIBLY BRIGHTER As independently certified by GemEx DIAMOND SOLITAIRE EARRINGS ROUND OR PRINCESS-CUT DIAMOND SOLITAIRE RING 1/3 Carat - 1 Carat 1,499 99-6,499 99 Selection may vary by store. 1 1/2 Carats 13,999 99 Princess-Cut Diamonds 1/3 Carat* - 1/2 Carat* 799 99-1,399 99 Round Diamonds 1/3 Carat* - 1/2 Carat* 799 99-1,399 99 3/4 Carat* - 2,499 99-3,999 99 DIAMOND SOLITAIRE ENHANCERS 1/2 Carat* 1,899 99** 1/2 Carat* 1,999 99** 3/4 Carat* 2,499 99** 3/4 Carat* 2,199 99** DIAMOND BANDS 5/8 Carat* - 1,999 99-3,299 99 5/8 Carat* 2,199 99 2 Carats* 4,999 99 Princess-Cut Diamonds 2,999 99 1 3/4 Carats* 5,499 99 2,999 99 3/8 Carat* - 1 1/2 Carats* 1,499 99-4,299 99 3/4 Carat* & 1 1/2 Carats* 18 Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. *Total weight. and * Diamond weights are approximate. See page 21 for details. ** Solitaire sold separately.

TLY AND INDIVIDUALLY CERTIFIED TO BE SEEING IS BELIEVING! DISCOVER FOR YOURSELF HOW MUCH VISIBLY BRIGHTER A DIAMOND CAN BE. DIAMOND BRIDAL RINGS VISIBLY BRIGHTER! Every Leo Diamond.05 carat and larger is independently and individually measured for superior fire, sparkle and brilliance. The certification of that brilliance, known as return of light, is your written proof. EVERY Leo Diamond Solitaire Engagement Ring and Bridal center stone is guaranteed to score at least two VERY HIGH ratings on the Light Performance Report. 7/8 Carat* 3,399 99 5/8 Carat* 2,699 99 2 Carats* 6,799 99 set 1 1/8 Carats* 4,999 99 set ALL OTHER Leo Diamonds.05 carat and larger are guaranteed to score a minimum of three HIGH ratings on the Light Performance Report. CONVENTIONAL DIAMOND A round diamond of comparable quality and weight LEO THE LEO DIAMOND Unique, Patented Leo Diamond ** LEO 3,999 99 LEO LEO 1 1/3 Carats* 6,799 99 3/4 Carat* 3,299 99 3,999 99 ** Reprinted with the permission of GemEx Systems Inc. GemEx Systems is an independent laboratory that provides certification stating the measurement of your Leo Diamond s fire, sparkle and brilliance as shown on this chart. Independently Certified as to its quality and authenticity. 1 1/2 Carats* 6,299 99 4,899 99 1 1/5 Carats* 6,299 99 1 3/4 Carats* 7,999 99 WE'RE PROUD TO BE YOUR AUTHORIZED LEO DIAMOND JEWELER. *Total weight. Diamond weights are approximate. See page 21 for details. 19

Independently Certified Diamonds Each diamond is Independently Certified as to its quality and authenticity. Gemscribe Certified Diamond SAVE 200 3/8 Carat NOW 999 each Reg. 1,199 each Certified Round Diamond 1/3 Carat 1/2 Carat 5/8 Carat 3/4 Carat 1 Carat 899 99 1,599 99 2,099 99 2,799 99 4,999 99 Certified Cushion-Cut Diamond 1/2 Carat 5/8 Carat 3/4 Carat 1 Carat 1,699 99 1,999 99 2,699 99 4,799 99 Certified Princess-Cut Diamond 1/2 Carat 1,599 99 5/8 Carat 3/4 Carat 2,799 99 1 Carat 4,999 99 2,099 99 Certified Marquise Diamond 1/2 Carat 1 Carat 1,599 99 4,599 99 Certified Colorless Diamonds Certified D, E or F in Color in Our diamond bridal rings are graded near colorless or better. Every one of our Certified Diamond solitaire rings has a unique Gemscribe number on the diamond s girdle, visible only under 10x magnification. This number ensures your diamond cannot possibly be mistaken for any other. Your Diamond Your Certificate round diamond Princess-Cut, Round or Marquise Diamond 1/3 Carat F 999 99 each The serial number on your certificate matches the serial number on your diamond. Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. 20 1/5 Carat 449 99 1/4 Carat 549 99 1/3 Carat 649 99 1/2 Carat 1,199 99 5/8 Carat 1,799 99 3/4 Carat 2,399 99 1 Carat 3,499 99 1/4 Carat - 1 Carat 14K Yellow Gold princess-cut diamond 1/4 Carat 549 99 1/3 Carat 649 99 1/2 Carat 1,199 99 5/8 Carat 1,799 99 2,399 99 3/4 Carat 1 Carat Diamond weights are approximate. See page 21 for details. Marquise & Round Diamonds are available in select locations. 3,499 99 Round, Princess-Cut or Heart Shape Diamond in Twist Mounting Our Most Affordable Diamond Solitaire Rings in 1/4 Carat F 549 99 1/3 Carat F 649 99 1/2 Carat F 1,199 99 5/8 Carat F 1,799 99 3/4 Carat F 2,399 99 1 Carat F 3,499 99 1/4 Carat 649 99 1/2 Carat 1 Carat 1,399 99 3,799 99

1/8 Carat* diamond bands 199 99 1,799 99 699 99 14K White or Yellow Gold 1/2 Carat* 999 99 1,699 99 SAVE 200 1/3 Carat* 10K White Gold NOW 599 Reg. 799 A C B D F E A. 1/8 Carat* 10K White Gold B. 1/2 Carat* C. 1/5 Carat* D. 10K White Gold E. F. 10K White Gold Diamond Solitaire Enhancers Give her diamond solitaire a captivating new look. 349 99 299 99 299 99 349 649 999 599 99 99 99 99 Diamond Bands 14K White or Yellow Gold - 549 99-1,499 99 Selection may vary by store. 1/6 Carat* 599 99** 849 99** 1/5 Carat* 899 99** 14K Yellow Gold 1/5 Carat* 799 99** 14K Yellow Gold 1/2 Carat* 1,699 99** 3/8 Carat* 899 99** 1/2 Carat* Black & White Diamonds 1,099 99** 899 99** 899 99** 2,299 99** 949 99** 3/8 Carat* 1,299 99** 3/4 Carat* 1,999 99** 1/2 Carat* 1,499 99** 2,299 99** *Total weight. Diamond weights are approximate. See below for details. **Solitaire sold separately. Off regular prices. Regular prices are offering prices and may not have resulted in sales. Black Diamonds are treated to permanently create the intense black color. No Interest if paid in full in 12 months! Interest will be charged to your account from the purchase date at the APR for Regular Purchases if the purchase balance is not paid in full within the deferred period or if you fail to make any required minimum payment within 60 days of its due date.** Total purchases of 500 or more required. 20% Down Payment Required. The required minimum payment for the plan is 1/12th of the purchase rounded up to the nearest 5.00 increment, but not less than 40. **Regular Credit Terms: APR for Regular Purchases: 24.99% APR; except in AL, 21% APR to 750.00, 18% APR over 750.00; in AR, 5.00% APR; in CO, GA, IN, MS, OK, TN, TX, VT, and WY, 21% APR; in DC and MD, 24% APR; in HI, MA, MN and NC, 18% APR; and in NE, 21% APR to 499.99, 18% APR for 500.00 and over. Minimum Interest Charge 1.00, except 0.70 in MI, MO, NY, TN, and TX; except 0.50 in AL, AZ, CO, IN, LA, ME, MA, MN, MS, MT, NJ, OK, PA, SC, SD, VT, WV, and WY; and no minimum in AR, DC, HI, MD, NE, NM, NC, and RI. State dependent terms vary by your state of residence. See the Retail Installment Credit Agreement for additional details. Subject to credit approval. Rate and Terms are accurate as of October 2012. 60-DAY MONEY-BACK GUARANTEE on jewelry purchases. 30 days on watches. Custom designed merchandise, class rings, special ordered watches and items engraved with Prices good through May 12, 2013. Photography enlarged to show detail. Photographic, typographical and print errors are subject to correction. Some items are subject to availability and if not in stock are available through Special Order. An item of equal quality and attractiveness will be offered if the style shown is not available. Printed in the U.S.A. You may be charged for ring sizing services. *and All diamond weights are approximate. Refer to the following for size ranges appropriate to each carat weight listing: 1/20 carat.04-.06; 1/10 carat.085-.11; 1/8 carat.115-.14; 1/6 carat.145-.17; 1/5 carat.18-.22; 1/4 carat.23-.28; 1/3 carat.29-.36; 3/8 carat.37-.44; 1/2 carat.45-.57; 5/8 carat.58-.68; 3/4 carat.69-.82; 7/8 carat.83-.94; 1 carat.95-1.11; 1 1/5 carats 1.18-1.22; 1 1/4 carats 1.23-1.28; 1 1/3 carats 1.29-1.36; 1 3/8 carats 1.37-1.44; 1 1/2 carats 1.45-1.57; 1 5/8 personalized information cannot be returned. carats 1.58-1.68; 1 3/4 carats 1.69-1.82; 1 7/8 carats 1.83-1.94; 2 carats 1.95-2.11; 3 carats 2.95-3.17; 4 carats 3.95-4.17; 5 carats 4.95-5.17; 6 carats 5.95-6.17; 7 carats 6.95-7.17. The natural gemstones in this catalog may have been color and/or clarity treated by: heating (generally); oil/wax/resin (emeralds); diffusion (sapphires, rubies, topaz); or fissure-filled with a glass-like by-product (rubies, sapphires). Although most treated gemstones are stable, some may require special care in jewelry repair. Our trained professionals are knowledgeable in repairing jewelry that contains treated gemstones. Gemstone jewelry should only be gently cleaned by rinsing in warm water and drying with a soft cloth. It is our policy not to sell or trade in gemstones that have been treated with vapor deposition. We do not sell rubies from Myanmar/Burma. We do not sell composite rubies. We do not sell coral. 21

the promise of a lifetime A SAVE 1,300 C B 1 1/5 Carats* NOW 2,799 set Reg. 4,099 set D G F E 1/2 Carat* 1,699 99 set 1 5/8 Carats* 4,899 99 set Bridal Styles in 14K Rose & White Gold H A. 1/3 Carat* B. 5/8 Carat* 899 99 1,699 99 C. 1 1/8 Carats* 3,199 99 set J D. 5/8 Carat* 2,099 99 E. 2,699 99 I F. 3/8 Carat* 1,199 99 set M G. 1 1/4 Carats* 3,199 99 H. 1 1/5 Carats* 2,999 99 set N K I. 7/8 Carat* 2,299 99 set J. 1 1/4 Carats* 3,599 99 set K. 1 1/3 Carats* 3,299 99 set LIFETIME DIAMOND GUARANTEE Yours with any diamond purchase at no additional cost. See store for details. L L. 2 Carats* 5,299 99 set M.3/8 Carat* 1,799 99 set N. 5/8 Carat* 1,899 99 Samuel Zulkanycz, Diamontologist, Louisville, KY There s an Independently Certified diamond expert, a Diamontologist, at every one of our stores. Our Diamontologists have been educated about the qualities that make each diamond unique and beautiful. Our Diamontologists earn their Independent Certification from The Diamond Council of America. Our experts want to share what they ve learned with you. Using our gemological microscope, you'll view your diamond first-hand as our Diamontologist points out the features that determine its quality and value. DCA certificate and pin. Symbols to look for. SAVE 300 5/8 Carat* NOW 1,399 99 set Was 1,699.99 set 22

SAVE 600 2 1/2 Carats* NOW 3,899 99 set Was 4,499.99 set C D A B A. 2 Carats* 3,999 99 B. 2 5/8 Carats* 5,299 99 E F G H 3 1/2 Carats* 6,999 99 C. 1 3/8 Carats* 2,699 99 D. 3 3/4 Carats* 6,499 99 set E. 899 99 set K F. 3/8 Carat* 1,299 99 set I J L M Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. 3 Carats* 5,499 99 set 3 Carats* 4,699 99 1 1/4 Carats* 2,799 99 set SPECIAL FINANCINGAVAILABLE Details on page 21. *Total weight. Diamond weights are approximate. See page 21 for details. As advertised in our catalog that was in effect thru 4/14/13. 3 Carats* 5,499 99 set 4 Carats* 6,999 99 set G. 1/3 Carat* 1,099 99 set H. 7/8 Carat* 2,699 99 set I. 1/2 Carat* 1,399 99 J. 5/8 Carat* 1,699 99 set 1 1/5 Carats* 2,899 99 set K. 1/3 Carat* 999 99 set L. 2 Carats* M. 4 Carats* 4,199 99 6,299 99 set 23

B D A C E H I Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. F J G Diamond Rings that Celebrate Your Love The Three-Stone Diamond Ring A. 599 99 set B. C. 1/2 Carat* D. 5/8 Carat* E. 699 99 set F. 1/3 Carat* G. 2 Carats* 799 99 set 1,699 99 set 2,699 99 set 1,899 99 set 899 99 set 2,099 99 set 4,199 99 set 1,499 99 H. 1/2 Carat* 2,799 99 I. 2,999 99 Available in 14K Yellow Gold J. 1 1/2 Carats* 3,499 99 2 Carats* 4,899 99 7/8 Carat* 1,899 99 2,299 99 2 Carats* 4,999 99 Princess-Cut Diamonds 1/2 Carat* 999 99 1,999 99 1 1/2 Carats* 3,699 99 2 Carats* 4,799 99 Round Diamonds 14K White or Yellow Gold 1,999 99 1/2 Carat* 999 99 1 1/2 Carats* 3,699 99 14K Yellow Gold 1/2 Carat* 999 99 PROFESSIONALREPAIR SERVICE Do you have jewelry in need of repair? Let us repair your fine jewelry or watch to restore its beauty. The Three-Stone Diamond Ring Enhancer The Perfect Partner to the Three-Stone Ring. Three-Stone Ring Sold Separately. 749 99 3/8 Carat* Princess-Cut Diamonds 999 99 24 *Total weight. Diamond weights are approximate. See page 21 for details.

show him you know his style 549 99 2,299 99 10K Yellow or White Gold 749 99 Gold Bands for Both of You 899 99 1/2 Carat* 1,499 99 Supreme-Fit 1/2 Carat* 1,599 99 2,999 99 2,699 99 10K White Gold Supreme-Fit Lady s 2mm Band Lady s 3mm Band Man s 5mm Band Man s 6mm Band 149 99 19999 379 99 479 99 Black Diamonds 749 99 14K White or Yellow Gold 2,799 99 10K Yellow or White Gold Lady s 2mm Band 99 99 Man s 3mm Band 12999 1/2 Carat* Black & White Diamonds 999 99 3/4 Carat* Black Diamonds 999 99 1,999 99 799 99 1/2 Carat* 1,199 99 3/4 Carat* 1,699 99 10K Yellow Gold 799 99 10K White or Yellow Gold Supreme-Fit Lady s 4mm Band 27999 Man s 4mm Band 29999 Man s 6mm Band 47999 Tungsten Carbide Supreme-Fit Available in White, Gray & Black Men s Contemporary Metal Bands F A-C. 149 99 each D. 299 99 White & Gray G E. 249 99 Black F. 199 99 G. 249 99 White H. 299 99 I. Diamond 449 99 White & Black Tungsten Carbide Supreme-Fit J. 349 99 A K B C J D E Add that Personal Touch Have a romantic message, a quotation or your names engraved on your jewelry. Ask a sales associate for details. H I K. 349 99 L. Diamonds 399 99 M. 599 99 1/2 Carat* 1,099 99 N. Diamonds 499 99 N Stainless Steel O. Supreme-Fit 129 99 P. Supreme-Fit 129 99 Q. 99 99 L M *Total weight. Diamond weights are approximate. See page 21 for details. Black Diamonds are treated to permanently create the intense black color. O P Q 25

25% MFR. SUG. RETAIL PRICES Off All Citizen Watches Styles may vary by store. Excludes Open Hearts by Jane Seymour and Citizen Signature. NOW 225 Mfr. Sug. Retail 300 NORMANDIE Mother-of-Pearl NOW 236 25 Mfr. Sug. Retail 315 SILHOUETTE CRYSTAL SWAROVSKI ELEMENTS NOW 168 75 Mfr. Sug. Retail 225 SILHOUETTE SPORT NOW 206 25 Mfr. Sug. Retail 275 RIVA Mother-of-Pearl NOW 243 75 Set Mfr. Sug. Retail 325 set SWAROVSKI ELEMENTS Bezel and Bracelet Comes with Matching Bracelet NOW 337 50 Mfr. Sug. Retail 450 PALADION 26 Diamonds Mother-of-Pearl NOW 281 25 Set Mfr. Sug. Retail 375 Set SWAROVSKI ELEMENTS Bezel and Bracelet. Comes with Matching Bracelet Unstoppable Graduation Gifts 259 99 SWAROVSKI ELEMENTS Mother-of-Pearl 26 NOW 521 25 Mfr. Sug. Retail 695 LADIES CERAMIC 32 Diamonds New NOW 318 75 Mfr. Sug. Retail 425 MODENA 23 Diamonds 229 99 SWAROVSKI ELEMENTS Mother-of-Pearl 189 99

25% MFR. SUG. RETAIL PRICES Off ALL BULOVA Watches Styles may vary by store. DIAMOND COLLECTION Designed to Sparkle! SAVE 125 NOW 99 99 Mfr. Sug. Retail 225 NOW 318 75 Mfr. Sug. Retail 425 Mother-of-Pearl Diamond Dial with Diamond Bezel. CRYSTAL COLLECTION NOW 299 25 Mfr. Sug. Retail 399 Mother-of-Pearl Diamond Dial with Diamond Bezel. NOW 262 50 Mfr. Sug. Retail 350 Mother-of-Pearl Diamond Dial. NOW 224 25 Mfr. Sug. Retail 299 Mother-of-Pearl Diamond Dial. Boyfriend Size NOW 281 25 Mfr. Sug. Retail 375 SWAROVSKI ELEMENTS Bezel. NOW 262 50 Mfr. Sug. Retail 350 Mother-of-Pearl Dial SWAROVSKI ELEMENTS Bezel and Bracelet. NOW 168 75 Mfr. Sug. Retail 225 Mother-of-Pearl Dial SWAROVSKI ELEMENTS Bezel and Bracelet. NOW 187 50 Mfr. Sug. Retail 250 Mother-of-Pearl Dial with SWAROVSKI ELEMENTS Bezel and Bracelet. Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. NOW 187 50 set Mfr. Sug. Retail 250 set White Pearlized Dial with SWAROVSKI ELEMENTS Bezel. Comes with Matching Heart Necklace. SPECIAL FINANCINGAVAILABLE Details on page 21. 27

POSTMASTER: REQUESTED IN HOMES APRIL 29 - MAY 1, 2013. PLEASE DO NOT DELIVER BEFORE APRIL 29, 2013 MEMBER OF UP SAVE 300 UP TO SAVE 50 TO % Round or Princess-Cut Diamonds 10K White Gold 1/8 Carat* 99 99 1/3 Carat* 229 99 1/2 Carat* 449 99 1,199 99 Princess-Cut Diamonds 1/5 Carat* 199 99 249 99 1/3 Carat* 349 99 1/2 Carat* 599 99 3/4 Carat* 1,099 99 1,699 99 Princess-Cut or Round Diamonds 18K White Gold 349 99 1/3 Carat* 449 99 1/2 Carat* 849 99 3/4 Carat* 1,399 99 2,499 99 10K White Gold 3/8 Carat* NOW 399 99 Reg. 539.97 3/4 Carat* NOW 749 Reg. 1,049.97 Diamond Solitaire Round Diamonds 14K White or Yellow Gold Round Diamonds in 14K Yellow Gold available 1/20 Carat* 69 99 1/10 Carat* 129 99 1/5 Carat* 199 99 249 99 1/3 Carat* 349 99 1/2 Carat* 599 99 3/4 Carat* 1,099 99 1,699 99 1 1/2 Carats* 3,399 99 Gemscribe Certified Diamond Each diamond is Independently Certified as to its quality and authenticity. Artistry Black Diamonds NOW 49 99 Reg. 99.99 NOW 129 99 Reg. 169 Reg. 259 1/8 Carat* Artistry Blue Diamonds MOTHER S DAY IS SUNDAY, MAY 12TH NOW 179 99 each 1/10 Carat* White Diamonds & Artistry Blue Diamonds NOW 149 99 Reg. 169 Hoop Reg. 249 1/5 Carat* Artistry Black Diamonds Reg. 259 Store Select items are available at select locations or may be ordered through a store associate. Ask us for details. *Total weight. Diamond weights are approximate. See page 21 for details. Off regular prices. Regular prices are offering prices and may not have resulted in sales. Artistry Diamonds are treated to permanently create their intense colors.