BA (Hons) Business Studies BA (Hons) Accounting. Delivered in partnership with the

BA (Hons) Business Studies BA (Hons) Accounting Delivered in partnership with the

2 The University of St Mark & St John has over 170 years of heritage, tradition, academic excellence and experience working in partnership with higher education institutions to offer a broad range of collaborative higher education programmes. Academically, the The University of St Mark & St John strives for excellence. The National Student Survey results have placed The University of St Mark & St John in the top 15% of all institutions. In the Sunday Times University Guide, it was ranked 4th for Teaching Excellence (ahead of Oxford University) and 3rd overall amongst university colleges. Amongst the oldest and most experienced teacher training providers in the South West, The University of St Mark & St John has been successfully training teachers since 1840, receiving praise in the Ofsted inspections. The University of St Mark & St John has excellent links with local schools and is both well known and well respected. Staff are passionate about their subjects and work hard to help students fulfill their potential and succeed in their studies. They provide plenty of contact time in a supportive and friendly environment. 3 Staff are passionate about their subjects and work hard to help students fulfill their potential and succeed in their studies. The University of St Mark & St John offers a great range of courses from Foundation Degrees & Progression Courses to Honours Degrees and Postgraduate study. The University of St Mark & St John wants to ensure that you are well prepared for employment when you graduate, so it provides all the transferable skills you need, along with practical experience in relevant employment fields. The University of St Mark & St John supplies an excellent careers service and the most recent government statistics show that over 90% of graduates are either in employment or continuing in higher education six months after graduation. Located in the South west of England, Plymouth is perfectly situated to make the most of the countryside, moorland and coast.

With The University of St Mark & St John, your degree comes to you. Wherever you are, you can study for your BA. Highlights of online learning The prospect of earning your BA online offers a state of the art learning environment, the freedom to participate in classes whenever and wherever you choose and the opportunity to earn the highly respected degree you need to advance your career. Your classes will take place in an online environment. You can log in at any time at your convenience. Once online, you ll communicate with your instructors and fellow students, read assigned texts, access digital materials, post assignments and comment on other student s assignments. While you re required to log in at least two separate days each week, you will, of course, benefit greatly from regular and more frequent attendance. Why study online Studying online gives you the opportunity to adapt YOUR time to the course and not the 4 other way around. Progress is made at YOUR pace and you may enjoy the flexibility studying Similar to a campus classroom, the online experience will include extensive participation 5 online provides, in regards to where and when to study. It is completely interactive, and interaction with faculty and fellow students. You ll also use the online forum to giving you the opportunity to communicate with fellow students and your personal tutor communicate with advisers, teaching assistants and instructional specialists. via emails, discussion boards and chat rooms. Technology mediated learning seems all set to enhance the accessibility of modules and in fact, pursuing a degree has become much easier now with the introduction of online modules through a state of the art learning environment. Online study is far more convenient and flexible than traditional face-to-face classes. With The University of St Mark & St John, your degree comes to you. Wherever you are, you can study for your BA. Although it is a self-study module, you will always have the support of our teaching faculty and communication with fellow students through our online learning platform. Your online course experience will take place on an advanced learning management system designed to facilitate the optimal learning experience for students. In addition to the educational platform you ll utilize to communicate with faculty and fellow students, you ll also have access to e-textbooks offering you the capability to highlight, annotate, create bookmarks, search, download and self-assess. Once you have successfully completed your degree, you will be eligible to participate in the traditional graduation ceremony at our campus in Plymouth. The annual ceremony takes place in the autumn. Module sequences begin each month, so you can enroll in and begin your degree programme, immediately putting you that much closer to your graduation. You ll take one module at a time, each lasting 6 weeks. This advanced learning method designed for adults allows you to concentrate your entire focus on one subject area before moving onto the next, while also allowing you to earn your degree in an accelerated time frame. The BA degree you earn will hold the same value, acceptance and credibility as any equivalent degree earned in a traditional campus environment. There are no compulsory residential elements to our degrees though you can, if you wish, attend our tutorials or take some modules at one of our approved learning centres. The BA degree you earn will hold the same value, acceptance and credibility as any equivalent degree earned in a traditional campus environment. An S.O.L. (supported open learning) option is available at selected and approved centres where students benefit from on-campus tutorials in addition to online learning.

Academic Policies and Regulations 6 7 Duration Of Modules: *The transferability of credits is subject to The University of St Mark Admission requirements for the Online BA (Hons) Business Studies below 6.5 at the start of the programme or score placement at the The University of St Mark & St John BA modules are of 6 weeks & St John s transfer credit policies, and requires the submission Programme include: Grades BCC (260 points) from GCE Advanced English Placement Test which can be taken online. The University duration each. Students take one module at a time and upon of official transcripts. The official transcripts will be evaluated to level studies (or equivalent) in any subjects with priority given to offers English modules at various levels to help students reach the successful completion they can take the next. determine the credits that will officially apply toward a degree Business related subjects, Mathematics and Languages (General required standard for admission. programme. Studies and Critical Thinking do not count towards the score). Evaluation Of Performance Continuous evaluation of student performance is undertaken throughout the offering of each module. This includes evaluation of assignments, tests and projects. Credit Transfer If you have successfully completed undergraduate modules, your studies may be able to count towards the credit requirements of the BA. If we accept the transfer of credits this will reduce the number of modules you will need to study with The University of St Mark & St John and allow you to gain the BA in a shorter period of time. To find out more about credit transfer opportunities please email our Academic Affairs department. Grading System The grading policy is the following: Classification and numerical equivalent First Class 70+ Upper Second Class 60-69 Lower Second Class 50-59 Third Class 40-49 Admission Requirements Applicants should have a range of GCSEs (which must include a minimum of Grade C in GCSE Mathematics and English). Other qualifications accepted include, for example, Vocational Advanced Subsidiary and Vocational Advanced levels, Scottish Highers, Welsh Baccalaureate, Irish Leaving Certificates and the International Baccalaureate. Applications from non-standard applicants are welcomed and will be considered individually. Special entry requirements: Applicants that do not have English as their first language and/or have not received their education through the medium of English must achieve an IELTS (or equivalent) score of 6.5 and no element A good standard of spoken English and good inter personal skills are a pre-requisite for all candidates. Progression Routes Direct entry into specific levels of the Business Studies programmes is possible for those candidates who hold business related BTEC, HNC and HND qualifications and wish to top-up their certificates or diplomas to a bachelor degree, provided the learning outcomes of their BTEC award satisfy those of the equivalent levels of the BA (Hons) programme for which they seek admission. Direct Entry and other AP(E)L (approved prior and experiential learning) opportunities are considered on an individual basis. Details of such opportunities can be discussed with an Admissions Adviser.

Application/Registration Students can complete the Application/Admission procedure online through: http://www.universitystmarkstjohn.co.uk After the submission of the application form and the payment of the application fee, the student s application form is processed and a decision is reached within two working days. Upon admission the student is requested to pay the initial deposit and is then given access to the VLE (Virtual Learning Environment). Applicants are requested to submit the following documents: Completed Application Form Copies of academic qualifications Academic Transcript/Grade Report Other certificates or examination results TOEFL/GCE/GCSE/IELTS results (or English Placement Test see Admission Requirements) Recent photo Curriculum Vitae The Office of Admissions will not process any Application for Admission unless all required documents, as listed above, are submitted. 8 9 BA (Hons) Business Studies Studying online gives you the opportunity to adapt YOUR time to the course.

BA (Hons) Business Studies Introduction The BA (Hon) Business study degrees are suitable for individuals that want to prepare for potential managerial and business specialist positions. The courses cover the study of organisations, their management and the changing external environment in which they operate and also the preparation for and development of a career in business and management. Programs of study Management Specialism IT Specialism Finance Specialism Marketing Specialism BA (Hons) Business Studies (Management) The programme is broken down into three stages, with an award at the end of each stage. Stage 1: Certificate of Higher Education Stage 2: Diploma of Higher Education Stage 3: BA (Hons) Certificate of Higher Education in Business Studies Level 4-120 credits Each course carries 20 credits BUSC01 - Business Environment Level 4-120 credits Each course carries 20 credits Level 4-120 credits Each course carries 20 credits Level 4-120 credits Each course carries 20 credits BUSC02 - Principles of Management BUSC01 - Business Environment BUSC01 - Business Environment BUSC01 - Business Environment BUSC03 - Organisational Behaviour BUSC02 - Principles of Management BUSC02 - Principles of Management BUSC02 - Principles of Management BUSC04 - Managing Financial Resources BUSC03 - Organisational Behaviour BUSC03 - Organisational Behaviour BUSC03 - Organisational Behaviour and Decisions BUSC04 - Managing Financial Resources and BUSC04 - Managing Financial Resources and BUSC04 - Managing Financial Resources and BUSC05 - Marketing Decisions Decisions Decisions BUSC06 - Academic, Personal and Professional BUSC05 - Marketing BUSC05 - Marketing BUSC05 - Marketing Development BUSC06 - Academic, Personal and Professional BUSC06 - Academic, Personal and Professional BUSC06 - Academic, Personal and Professional Development Development Development Diploma of Higher Education Diploma of Higher Education in in Business Studies (IT) Diploma of Higher Education Diploma of Higher Education Level 5-120 credits Each course carries 20 credits in Business Studies (Finance) in Business Studies (Marketing) 10 Business Studies (Management) 11 Module sequences begin each month, so you can enroll in and begin your degree programme, immediately Level 5-120 credits Each course carries 20 credits BUSD01 - Research Methods for Business MGTD01 - Leadership in Organizations MGTD02 - Small Business & Entrepreneurship MGTD03 - Human Resource Management IFTD01 - Management of Information Systems MGTD05 - Operations Management BA (Hons) Business Studies (Management) Level 6 - Additional 120 credits Each course carries 20 credits except for the Dissertation which carries 40 credits BUSH01 - Business Ethics BUSH02 - Strategy and Business Policy BUSH03 - International Business BUSH08 - Research Methods and Final Year Dissertation Specialist Pathway Unit Students choose one of the following modules based on their Level 5 concentration BUSH04 - Contemporary Issues in Management BUSH05 - Contemporary Issues in Information Technology BUSH06 - Contemporary Issues in Marketing BUSH07 - Contemporary Issues in Finance BA (Hons) Business Studies (IT) The programme is broken down into three stages, with an award at the end of each stage. Stage 1: Certificate of Higher Education Stage 2: Diploma of Higher Education Stage 3: BA (Hons) Certificate of Higher Education in Business Studies BUSD01 - Research Methods for Business IFTD01 - Management of Information Systems IFTD02 - Systems Analysis and Design IFTD03 - Database Management Systems IFTD04 - Knowledge Management IFTD05 - E-Commerce BA (Hons) Business Studies (IT) Level 6 - Additional 120 credits Each course carries 20 credits except for the Dissertation which carries 40 credits BUSH01 - Business Ethics BUSH02 - Strategy and Business Policy BUSH03 - International Business BUSH08 - Research Methods and Final Year Dissertation Specialist Pathway Unit Students choose one of the following modules based on their Level 5 concentration BUSH04 - Contemporary Issues in Management BUSH05 - Contemporary Issues in Information Technology BUSH06 - Contemporary Issues in Marketing BUSH07 - Contemporary Issues in Finance BA (Hons) Business Studies (Finance) The programme is broken down into three stages, with an award at the end of each stage. Stage 1: Certificate of Higher Education Stage 2: Diploma of Higher Education Stage 3: BA (Hons) Certificate of Higher Education in Business Studies Level 5-120 credits Each course carries 20 credits BUSD01 - Research Methods for Business FIND01 - Financial Accounting FIND02 - Financial Reporting FIND04 - Managerial Accounting FIND06 - Financial Markets and Institutions FIND08 - Personal Finance BA (Hons) Business Studies (Finance) Level 6 - Additional 120 credits Each course carries 20 credits except for the Dissertation which carries 40 credits BUSH01 - Business Ethics BUSH02 - Strategy and Business Policy BUSH03 - International Business BUSH08 - Research Methods and Final Year Dissertation Specialist Pathway Unit Students choose one of the following modules based on their Level 5 concentration BUSH04 - Contemporary Issues in Management BUSH05 - Contemporary Issues in Information Technology BUSH06 - Contemporary Issues in Marketing BUSH07 - Contemporary Issues in Finance BA (Hons) Business Studies (Marketing) The programme is broken down into three stages, with an award at the end of each stage. Stage 1: Certificate of Higher Education Stage 2: Diploma of Higher Education Stage 3: BA (Hons) Certificate of Higher Education in Business Studies Level 5-120 credits Each course carries 20 credits BUSD01 - Research Methods for Business MKGD01 - Selling & Sales Management MKGD03 - Consumer Behaviour MKGD04 - Marketing Research MKGD05 - International Marketing MKGD06 - Strategic Marketing BA (Hons) Business Studies (Marketing) Level 6 - Additional 120 credits Each course carries 20 credits except for the Dissertation which carries 40 credits BUSH01 - Business Ethics BUSH02 - Strategy and Business Policy BUSH03 - International Business BUSH08 - Research Methods and Final Year Dissertation Specialist Pathway Unit Students choose one of the following modules based on their Level 5 concentration BUSH04 - Contemporary Issues in Management BUSH05 - Contemporary Issues in Information Technology BUSH06 - Contemporary Issues in Marketing BUSH07 - Contemporary Issues in Finance

12 Certificate Level Modules BUSC01 - BUSINESS ENVIRONMENT This module will prepare students for an analytical and thorough understanding of the local, national and international environment in which businesses operate today. Students will gain an understanding of the organisational goals and responsibilities of different types of businesses operating in a range of sectors of the economy, while being able to critically analyse and assess the global factors that influence business activities and performance. In addition, students are taught how to apply this knowledge to make effective decisions in complex and unpredictable contexts in a way that enhances their employability. BUSC02 - PRINCIPLES OF MANAGEMENT This module provides students with the knowledge, skills, business awareness and confidence that will enable them to succeed in the wider business world. Students will be exposed to current management theories and practices in the private, public, large to SME sectors and within voluntary and community organisations. They will also have the opportunity to improve certain intellectual, practical and transferable skills. For instance, they will be encouraged to critically evaluate management theories with respect to their real-life applications and relevance to their countries cultures. They will be required to engage in creative thinking and develop skills to plan, organise, control, lead, and adapt to and promote change. They will be able to understand the determinants of effective communication and be able to apply appropriate leadership styles to motivate others and increase organisational performance. They will also have the opportunity to improve their time management and decision making skills thus contributing to their employability and personal development. BUSC03 - ORGANISATIONAL BEHAVIOUR This module provides students with the knowledge, skills, business awareness and confidence that they will need for future use in professional environments. Students are provided with the opportunity to develop critical analytical knowledge and understanding of current organisational and management theories. Students will be encouraged to critically evaluate management theories with respect to their real-life applications and relevance to their countries cultures. They will also have the opportunity to improve certain intellectual, practical and transferable skills. For instance, they will learn how to identify and deal with sources of conflict. They will be required to engage in creative thinking and develop skills to adapt and promote change. They will understand the determinants of effective communication and be able to apply appropriate leadership styles to motivate others and increase organisational performance. BUSC04 - MANAGING FINANCIAL RESOURCES AND DECISIONS The objective of this module is to give students the knowledge to conceptually understand the sources of finance available to a business, while providing them with a systematic understanding of the implications of finance as a resource within a business. Upon completion of the module, students will be able to demonstrate a confident usage of the basic terms related to finance as a resource and also to the ways in which financial information is presented. In addition, the module will cover the relevance of global economic, social, regulatory and political factors affecting the financial world, while raising awareness of ethical issues in modern Accounting and Finance. BUSC05 - MARKETING This module provides students with a detailed appreciation of the principles and importance of marketing. The course will include elements of planning, analysis, research, price, product, place and promotion. Students will be prepared to formulate reasoned arguments in the development of an appropriate and sustainable marketing mix. It will help students to critically assess the value of models used within marketing to examine customer behaviour, while also empowering them to comprehend and analyse the benefits of a marketing and customer oriented organisation. BUSC06 - ACADEMIC, PERSONAL AND PROFESSIONAL DEVELOPMENT This module aims to help students become effective, confident and selfdirected so that they can confidently develop and manage their personal and professional skills to achieve their own academic, personal and career goals. The module aims to help students develop their ability to organise, manage and use a range of approaches to improve their performance during their academic studies as well as in preparing for employment and career development. Students will have the opportunity to improve certain intellectual, practical and transferable skills. For instance, they will have an opportunity to demonstrate an ability to analytically evaluate learning approaches and strategies, reflect on their learning and development plan, develop appropriate written and presentational communication skills, be creative, present structured and reasoned arguments, and improve their time management and decision making skills. This module is intended to support students in their continuing professional development and encourage their lifelong learning for employment and further study. 13

14 Diploma Level Modules BUSD01 - RESEARCH METHODS FOR BUSINESS This module provides students with the opportunity to develop an understanding of the nature and importance of management research. Students will also have the opportunity to improve certain intellectual, practical and transferable skills. For instance, they will develop cognitive skills relevant to the study of business by demonstrating critical thinking, analysis and synthesis (identifying assumptions, using evidence to evaluate statements, detecting false logic, and defining terms adequately). Students will also engage in effective problem solving and decision making using appropriate quantitative and qualitative skills. In addition, students will conduct research into business and management issues, using a range of business data, sources of information and appropriate methodologies. Finally, students will develop appropriate written and presentational communication skills and the ability to present a structured and reasoned argument. These skills will facilitate their academic achievement, and enhance their personal and professional development. MGTD01 - LEADERSHIP IN ORGANIZATIONS This module provides students with in-depth analytical knowledge and critical understanding of the styles and impact of leadership (differentiating between, and integrating, leadership and management perspectives). The goal of this module is to help cultivate the skills that will allow students to become effective leaders, including: how to analyse situations that potentially need change; how to initiate, inspire and manage change (through creativity, and effective communication, delegation, empowerment, motivation and conflict management); how to assess the work and development needs of individuals; how to effectively create and lead teams. Upon completion of this module, students will also demonstrate a clear understanding of the meaning and importance of ethical leadership behaviour and engage in socially responsible leadership. MGTD02 - SMALL BUSINESS & ENTREPRENEURSHIP This module provides students with a comprehensive knowledge base and understanding of the role and importance of small businesses and entrepreneurship, and of the challenges of owning and managing a small business. Students will learn how to effectively organise, manage, finance, control, and promote a small business, as well as how to expand a business locally, nationally and internationally. In addition, students will prepare a feasibility analysis for a potential new venture, develop an effective business model based on reasoned arguments, and write and present a structured business plan. MGTD03 - HUMAN RESOURCE MANAGEMENT Students will be exposed to current theories and practices regarding human resource management. They will have the opportunity to learn and practice a range of intellectual, practical and transferable skills. They will have the ability to develop their communication skills, establish and assess metrics, and present structured and reasoned arguments. They will be required to engage in creative thinking and develop skills to strategically plan, recruit, select, train, develop, appraise, reward, and control human resources in a way that helps organisations to achieve their strategic goals. MGTD05 - OPERATIONS MANAGEMENT This module provides students with the opportunity to develop an understanding of the nature and importance of operational management and how it relates to strategic planning and the attainment of an organisation s strategic goals. Students will develop a critical understanding of how to organise a typical production process. They will also have the opportunity to develop an ability to apply relevant techniques to the production of an operational plan for a typical business and to improve certain intellectual, practical and transferable skills. For instance, they will develop their critical thinking and numeracy and quantitative skills. These skills will enhance their academic, personal and professional development. IFTD01 - MANAGEMENT OF INFORMATION SYSTEMS This module serves as a comprehensive introduction into the basic concepts related to information systems and computer technology. Topics covered include: collaborating in International e-business, strategies in information systems, ethical and social issues, IT infrastructure, emerging technologies, databases and information management, security, enterprise applications, E-commerce, managing knowledge, building information systems, managing projects and large scale systems. Upon completion, students will become familiar with the various components of information technologies that exist in a modern organisation and how they can be used to provide a competitive advantage in an organisation. IFTD02 - SYSTEMS ANALYSIS AND DESIGN The objective of this module to introduce students to the concepts of a system and what it means to develop and implement an information system in an organisation. Students will cultivate a clear understanding of the major phases of the system development life cycle, including the ability to identify the information and processing needs of the organisation. In addition, students will be given the knowledge necessary to elicit, identify, recognize and capture requirements for information systems. They will also be able to produce a structured system specification for a simple system from system analysis, as well as being able to clearly represent the system analysis and design using basic diagrammatic modeling tools. 15

IFTD03 - DATABASE MANAGEMENT SYSTEMS This module serves to introduce students to the critical role of databases and database management systems in managing organisational data and information. Students will be taught to distinguish between the basic approaches to data modeling techniques (i.e. object-oriented data modeling, semantic data modeling, etc.), then apply at least one conceptual data modeling technique (such as entity-relationship modeling) to capture the information requirements for an enterprise domain. Students will also be taught to design high-quality relational databases, implement a relational database design using an industrial database management system, including the principles of data type selection and indexing. In addition, students will be instructed on how to assess the role of databases and database management systems in the context of enterprise systems. IFTD04 - KNOWLEDGE MANAGEMENT This module explains the key role of knowledge in an organisation along with the forces driving its growth today. Students will learn to assess the 16 extent of the current utilization of knowledge management processes and Collectively, this module will provide students with the knowledge necessary and basic terms related to Personal Finance. Students will become familiar examine the difference between domestic and global marketing, and identify 17 systems in an organisation and unveil knowledge management gaps which need to be filled. After assessment, students will learn to identify the various components of knowledge management solutions such as systems, mechanisms and technologies and propose appropriate solutions in order to meet the needs of an organisation. In addition, strong emphasis will be placed on understanding the challenges that could be faced when implementing knowledge management systems along with ways to overcome them. IFTD05 - E-COMMERCE This module provides a comprehensive knowledge base in the concepts related to e-commerce, including its history and various business models. Students will cultivate the critical ability to associate what technology is needed for specific e-commerce processes. In addition, they will gain an understanding of marketing polices on e-commerce, along with the evaluative skills necessary to understand what ethical, social and political issues are involved on e-commerce applications. FIND01 - FINANCIAL ACCOUNTING This module covers a comprehensive understanding of the principles used to prepare financial statements. Upon completion, students will be able to demonstrate the ability to analyse and evaluate accounting matters, while applying knowledge to prepare, compute, present, and interpret financial statements and to observe the effects of routine business transactions on them. In addition, students will develop key employability skills through attention to detail, concise and accurate to data, while also being able to independently translate transactional data into meaningful financial information. FIND02 - FINANCIAL REPORTING This module provides students with the knowledge to discuss and apply both a conceptual and regulatory framework for financial reporting. Students will be taught to prepare and present financial statements which conform with international accounting standards. In addition, students will learn how to analyse and interpret financial statements, while also developing a resourceful, analytical and evaluative approach to financial reporting. to develop an employability skills base of current International Financial Reporting. FIND04 - MANAGERIAL ACCOUNTING This module addresses the nature, source and purpose of management information. Topics include: applying cost accounting techniques to business scenarios, accurately preparing budgets for planning and control, theoretically comparing actual costs with standard costs. By course completion, students will have developed the ability to write, communicate and present financial information in a professional business manner to all levels of senior management. In addition, students will develop an employability skills base, in particular providing quality information for decision making in complex and unpredictable business situations, along with the ability to exercise initiative and personal responsibility. FIND06 - FINANCIAL MARKETS AND INSTITUTIONS In this module, students will systematically understand the role of money in the economy, the main principles of the financial intermediation system and the basics of monetary policy. In addition, students will analyse the financial institutional framework and exhibit a conceptual understanding of the function of financial markets, the flow of funds, and the levels of interest rates. Upon completion, students will be able to demonstrate awareness of ethical principles behind the functioning of financial markets and institutions, and explain the importance of an even playing field. They will also be able to apply mathematical skills to specific problems and issues related to financial markets and financial institutions; and compare and evaluate approaches to the regulation of the financial services industry. FIND08 - PERSONAL FINANCE In addition to helping students organise and maintain personal financial records in an appropriate manner, this module will help students develop a conceptual understanding of the significance of personal financial planning with the following topics: how to effectively manage personal assets, and identify criteria, which individuals should use to decide where to place their investments; how to plan and manage taxes, credit, insurance, inheritance and retirement; how to systematically apply knowledge of financial statements and time value of money to solve different types of problems required for efficient personal financial planning. Finally, students will be taught how to evaluate the recent trends in Personal Finance focusing on the relevant ethical, social and regulatory context. MKGD01 - SELLING & SALES MANAGEMENT This module will examine in-depth the principles of sales and selling, including evaluation, compensation, forecasting, budgeting, and time and territory management. Students will be taught the following skills: how to critically evaluate sales and selling as a systematic process, how to critically assess the value of models used within sales and selling to examine the environment and customer behaviour. MKGD03 - CONSUMER BEHAVIOUR This module addresses the principles of consumer behaviour, analysing in-depth the inter-relationship between internal and external influences on the consumer. Students will develop an understanding of peoples consumption-related behaviours and critically evaluate marketing strategies intended to influence those behaviours. Topics that will be covered in this module include: consumer needs, wants, demands; consumer research; the influence of culture, subculture, changes and trends; social class; reference groups: opinion leaders and family; consumer decision-making process, consumer decision-making outcomes. MKGD04 - MARKETING RESEARCH The objective of this module is to introduce students to the importance of Marketing Research for organisations and their environment. Students will learn to appreciate the different research methods for collecting primary and secondary data, while also designing and undertaking a research process on their own. Upon completion of this module, students will be able to confidently identify problems, organise, plan and undertake fieldwork in real world situations. MKGD05 - INTERNATIONAL MARKETING This module provides an introduction to the scope and challenge of international marketing, including legal dimensions, financial decisions, cultural dynamics, ethics and social responsibility. Students will become familiar with such topics as: the international environment; researching international markets; multinational market regions and market groups; international marketing strategies; exporting, managing and logistics. Upon completion of this module, students will understand how to critically the major methods of foreign market entry, as well as being able to assess the value of models used within global marketing to examine customer behaviour. MKGD06 - STRATEGIC MARKETING This module provides students with a comprehensive introduction into the role of marketing in the fit of strategic business activities. Students will cultivate the skills necessary to critically assess the role of global marketing research in the development of global trading systems and regional trading blocks. In addition, this module will help students compare and contrast domestic, international and global marketing problems and develop solutions to these problems. Topics that will be covered include: culture and country attractiveness, buyer behaviour research, local marketing, global marketing mix, global pricing and distribution, global advertising and promotion. Finally, students will develop rational and reasoned strategies to overcome marketing challenges in an ethical and socially responsible framework.

BA (Hons) Level Modules 18 BUSH01 - BUSINESS ETHICS This module provides students with the knowledge, skills, and business awareness they will need in trying to establish and maintain an ethical organisational culture that fosters integrity, respect and fair treatment of an organisation s stakeholders. Students are provided with the opportunity to develop analytical knowledge and critical understanding of current business ethical issues that employees and managers face day to day. They will learn how to identify and assess a situation that has ethical implications and reflect on their own personal values and the impact these have on their decision making. They will also have the opportunity to reflect on how the learning experience of this module will contribute to their personal and professional development. BUSH02 - STRATEGY AND BUSINESS POLICY This module provides students with a detailed overview of the strategic management process and the tools necessary to critically evaluate businesses from a strategic perspective. Students will achieve this using strategic evaluation tools, as well as the ability to reconcile in detail the impact of economic, social, political, and cultural variables affecting a business operation. In addition, students will be taught to identify central issues and recommend strategies to creatively organise, lead and assume the prospects and risks of an organisation. BUSH03 - INTERNATIONAL BUSINESS This module provides students with knowledge, skills, business awareness and confidence that will enable them to succeed in the global economy. Students will be exposed to current international business theories and practices. They will have the opportunity to improve certain intellectual, practical and transferable skills. For instance, they will be encouraged to critically evaluate international trade and investment theories. They must demonstrate an ability to engage in creative thinking and develop skills to plan, organise, control, lead in an increasingly competitive global business environment, and adapt to and promote change to enhance organisational performance. They will have the opportunity to improve their communication skills and analyse, interpret and present information critical for decision making in uncertainty. They will also have the opportunity to reflect on their learning experiences. The aforementioned skills will contribute to their employability and personal development. BUSH08 - RESEARCH METHODS AND FINAL YEAR DISSERTATION The production of a major independent piece of study is a key element of the degree. It is the point where knowledge and understanding acquired through the earlier taught courses is reformulated and applied to a substantial management problem. The course is designed to enable students to gain a deeper understanding of business theory and practice by examining how particular theories relate to real-world situations or how particular theories offer advantage over others. Students will use project management skills and will be required to submit a dissertation. Students will develop investigative, analytical and communications skills and will be required to identify a set of theories by referring to the learning outcomes of earlier modules and then to either critique an existing theory in order to develop a better explanation of a set of phenomena, or to critique a set of competing theories in order to say which provides a better explanation of events. 19

BUSH04 - CONTEMPORARY ISSUES IN MANAGEMENT This module provides students with knowledge, skills, and business awareness that will enable them to succeed in the wider business world. Students will be exposed to current trends in management. They will have the opportunity to improve certain intellectual, practical and transferable skills. For instance, they will be required to engage in critical, analytical and creative thinking to synthesize, analyse, interpret and evaluate various sources of information. They must engage in independent and reflective learning and communicate effectively their ideas. These aforementioned skills will contribute to their employability and personal development. Specialist Pathways BUSH05 - CONTEMPORARY ISSUES IN INFORMATION TECHNOLOGY This module provides students with in-depth knowledge on contemporary computer-based technologies being used by different types of people for different applications. Students will have the opportunity to analyse and understand the implications of IT in creating new concepts for human communities (virtual communities) and human inter-relationships (impersonal relationships). They will also cultivate the skills necessary to critically evaluate, use and discuss citations from different high quality academic sources, while also being able to discuss the future of technology in terms of impact in research and human life. 20 BUSH06 - CONTEMPORARY ISSUES IN MARKETING This module provides students with a comprehensive understanding of complex contemporary issues relating to marketing. Students will be exposed to the changing nature and status of marketing with regards to integrated marketing communications, electronic marketing, global marketing and relationship marketing. In addition, students will be taught to critically evaluate the relevance of ethical marketing in implementing marketing management decisions in organisations. BUSH07 - CONTEMPORARY ISSUES IN FINANCE This module introduces students to the cognitive skills relevant to the study and research of recent issues in finance. Students will learn to analyse the contemporary issues in finance, name the factors that led to the global crisis, and discuss corrective and/or preventative measures and their implementation. In addition, students will gain a deeper understanding of the impact of the international debt crisis on businesses and individuals, while being able to identify and evaluate key economic, social and political factors influencing and/or shaping financial regulation and auditing standards in the post-crisis environment. Students will also cultivate an understanding of the role of social and environmental sustainability issues within processes of corporate accountability, as well as the impact of creative accounting and corporate fraud on financial reporting. Finally, students will have the opportunity for personal development through self-management, resourcefulness and professional attitude. The BA (Hons) Business Studies degrees are suitable for individuals that want to prepare for potential managerial and business specialist positions. 21

22 23 BA (Hons) Accounting

BA (Hons) Accounting 24 Complete your BA (Hons) Accounting Degree and claim up to 8 exemptions out of 15 papers required for the ACA Professional Qualification. ACA Institute of Chartered Accountants in England and Wales (ICAEW) The Institute of Chartered Accountants in England and Wales (ICAEW) is the oldest and largest accountancy body in Europe with more than 138 000 members in over 160 countries. It is the most prestigious professional body for Chartered Accountants globally attracting many students every year who aspire to become qualified accountants. ICAEW members work at the highest level of business, across all industry sectors around the world. This professional qualification delivers essential knowledge, skills and technical expertise in accountancy, finance and business. ICAEW ensures that its members are at the forefront of their profession by maintaining and developing their skills and knowledge. They regulate professional and ethical standards, and are industry leaders in the provision of technical accounting information. The Chartered Accountancy qualification builds on the profession s traditional strengths, whilst focusing on the needs of modern business. This course ensures that candidates develop the financial and technical knowledge, as well as valuable practical experience required to pursue a career in the accounting/auditing profession, either in private or in central government, semi-governmental organisations, the banking and insurance sectors, or just about any type of small, medium or large business or corporation, locally or internationally. The University of St Mark & St John is awarded 8 exemptions out of the 15 papers required for the ACA professional qualification. Graduates of the BA (Hons) Accounting Degree can claim up to 8 exemptions provided they successfully complete the subjects specified. In addition, students can prepare for the remaining 7 subjects towards the ACA professional qualification. Complete your BA (Hons) Accounting Degree and claim up to 9 exemptions out of 14 papers required for the ACCA Professional Qualification. ACCA The Association of Chartered Certified Accountants (ACCA) is the largest and fastest-growing global professional accountancy body in the world, with 147,000 members and 424,000 students in over 170 countries. ACCA has an extensive network of 83 offices and active centres around the world. Its reputation is grounded in over 100 years of providing world-class accounting and finance qualifications. Founded in 1904, it is the largest to operate on an international basis, awarding its own qualification after successful completion of the ACCA examinations and three years of practical experience. The ACCA professional accounting qualification is a highly relevant, targeted combination of study and practical experience. It is a passport to a new world of opportunity-once you become a member, the learning process continues throughout your career. ACCA is not only about accounting. You will also develop a range of skills and knowledge in finance, tax, audit, management, law, professional values, ethics and governance. The financial and technical experience you will develop enroute to the ACCA qualification ensures that you can work anywhere; the accounting/ auditing profession, the government, a semi-governmental organisation, the banking sector and any type of local or international business. What is a Chartered Certified Accountant? A Chief Executive, a Senior Partner, a Finance Director, a Bank Executive, a Top Civil Servant, an Entrepreneur? Once qualified, there are no limits The University of St Mark & St John is awarded 9 exemptions out of the 14 papers required for the ACCA professional qualification. Graduates of the BA (Hons) Accounting Degree can claim up to 9 exemptions provided they successfully complete the subjects specified. In addition, students can prepare for the remaining 5 subjects towards the ACCA professional qualification. Introduction The Accounting programme aims to provide students with the theoretical, technical and empirical background necessary for financial problem solving and financial decision making within the complex and changing business environment. This programme has been designed for students intending to pursue a career in accounting, or in any other area where financial accounting information and decisions are a central element. The students will have the opportunity to acquire a broadbased education which will provide a good starting point for the students later professional work and studies. In addition, students will receive an academic base to which problems arising in their later professional work can be referred, and a way of thinking which will help them to meet the challenges of new ideas and problems. This course seeks to provide students with the skills employers in the field are looking for: detailed knowledge of financial accounting, financial reporting, auditing, taxation, cost and management accounting, financial statement analysis which, together with information technology skills, give you the confidence to use a wide range of accounting and business software. Certificate of Higher Education Level C 120 credits Each course carries 20 credits ACCC01 - Accounting Today ACCC02 - Function of Management in Business ACCC03 - Cost and Managerial Accounting ACCC04 - Audit and Assurance ACCC05 - Corporate and Business Law ACCC06 - Taxation Diploma of Higher Education (Concentration Management) Level I 120 credits Each course carries 20 credits ACCD01 - Organisational Behaviour ACCD02 - Performance Management ACCD03 - Marketing ACCD04 - Financial Reporting ACCD05 - Business Strategy and Policy ACCD06 - Managerial Finance BA (Hons) Accounting* Level H - Additional 120 credits Each course carries 20 credits except for the Dissertation which carries 40 credits ACCH01 - Research Methods for Business Accounting ACCH02 - Advanced Financial Accounting ACCH03 - Financial Management ACCH04 - Advanced Auditing ACCH05 - Advanced Cost and Management Accounting ACCH07 - Research and Analysis Project 25

Certificate Level Modules 26 ACCC01 - ACCOUNTING TODAY Learners will gain a fundamental knowledge and understanding of the principles and concepts relating to financial accounting and technical proficiency in the use of double entry accounting techniques and preparation of financial statements. ACCC02 - FUNCTION OF MANAGEMENT IN BUSINESS This module provides students with the knowledge, skills, business awareness and confidence that will enable them to succeed in the wider business world. Students will be exposed to current management theories and practice in the private, public, large to SME sectors and within voluntary and community organizations. They will also have the opportunity to improve certain intellectual, practical and transferable skills. For instance, they will be encouraged to critically evaluate management theories with respect to their real-life applications and relevance to their countries cultures. They will be required to engage in creative thinking and develop skills to plan, organize, control, lead, and adapt to and promote change. They should be able to understand the determinants of effective communication and be able to apply appropriate leadership styles to motivate others and increase organizational performance. They will have the opportunity to improve their time management and decision making skills thus contributing to their employability and personal development. ACCD03 - AUDITING AND ASSURANCE This module is designed to assist students to exercise judgment and apply techniques in the analysis of matters relating to the provision of audit and assurance services. More specifically upon completion of the course students will be able to demonstrate their ability to work within a professional and ethical framework, understand current issues and developments relating to auditing and the provision of audit-related and assurance services, explain and evaluate the auditor s position in relation to the acceptance and retention of professional appointments, and evaluate and recommend quality control policies and procedures. ACCC05 - CORPORATE AND BUSINESS LAW This module is intended to provide a useful introduction to law for those who have no prior knowledge of the discipline. It aims to provide students with a broad and critical understanding of relevant and current legal aspects impacting businesses within the U.K ACCC06 - TAXATION The aim of this module is to provide the students with an overview of the UK tax system. Students will be introduced to the main U.K. taxes. Students will examine the structure and operation of the UK Tax System; and the functions of the HMRC. The course provides a foundation in the core areas of tax, so as to provide a reliable basis to enhance advanced study in the subject. 27 ACCC03 - COST AND MANAGERIAL ACCOUNTING Learners will study and apply fundamental Cost and Managerial Accounting concepts and techniques which aid Management in decision-making, planning and control and performance evaluation.

Diploma Level Modules 28 ACCD01 - ORGANISATIONAL BEHAVIOUR This module provides students with the knowledge, skills, business awareness and confidence that they will need for future use in professional environments. Students are provided with the opportunity to develop critical analytical knowledge and understanding of current organisational and management theories. Students will be encouraged to critically evaluate management theories with respect to their real-life applications and relevance to their countries cultures. They will also have the opportunity to improve certain intellectual, practical and transferable skills. For instance, they will learn how to identify and deal with sources of conflict. They will be required to engage in creative thinking and develop skills to adapt and promote change. They will understand the determinants of effective communication and be able to apply appropriate leadership styles to motivate others and increase organizational performance. They will have the opportunity to improve their time management and decision making skills thus contributing to their employability and personal development. ACCD02 - PERFORMANCE MANAGEMENT Students will be able to explain, apply and evaluate alternative costing systems and management techniques. Provide an in-depth understanding of the use of standard costing to measure and evaluate performance and to take remedial action. Apply budgeting techniques and evaluate alternative methods of budgeting, planning and control. Students will gain ability to identify and measure information which is relevant for different types of business decisions. ACCC04 - MARKETING Students will become familiarized with traditional and contemporary marketing theories, concepts and practices. They will gain a knowledge and understanding of a vast breadth of subjects at a foundation level. ACCD04 - FINANCIAL REPORTING This module develops techniques used in preparing financial statements and to develop a knowledge and understanding of more advanced financial accounting concepts and principles in accordance with Accounting Standards. ACCD05 - BUSINESS STRATEGY AND POLICY This module exposes students to key strategy concepts that are used in planning and managing of strategic business activities. Students will understand and apply these concepts to relevant business scenarios. ACCD06 - MANAGERIAL FINANCE This module provides an overview of the key finance principles, how financial markets operate and how security prices are determined. Students will explore how managerial finance can affect the value of the firm. Understanding the importance and role of finance in valuation techniques, risk analysis and to address practical problems 29

BA (Hons) Level Modules 30 ACCH01 - RESEARCH METHODS FOR BUSINESS ACCOUNTING The production of a major independent piece of study is a key element of the degree. It is the point where knowledge and understanding acquired through the earlier taught courses is reformulated and applied to a substantial management problem. The course is designed to enable students to gain a deeper understanding of business theory and practice by examining how particular theories relate to real-world situations or how particular theories offer advantage over others. Students will use project management skills and will be required to submit a dissertation. Students will develop investigative, analytical and communications skills. Students are required to identify a set of theories by referring to the learning outcomes of earlier modules and then to either critique an existing theory in order to develop a better explanation of a set of phenomena, or to critique a set of competing theories in order to say which provides a better explanation of events. ACCH03 - FINANCIAL MANAGEMENT This module aims to develop a knowledge and understanding of financial management techniques suitable for all commercial organisations. It provides an understanding of how financial resources are acquired from external capital markets and generated from internal operations. Furthermore, it examines the effective utilisation and control of those funds within the organisation. ACCH04- ADVANCED AUDITING After completion of the module students are expected to be able to explain and apply judgment techniques. Understand current issues and developments relating to the provision of audit-related and assurance services. Apply professional and ethical considerations within the audit framework and preparation of special reports. 31 ACCH02 - ADVANCED FINANCIAL ACCOUNTING Analyze in detail the preparation of consolidated financial statements, including elimination of inter-company liabilities, inter-company inventory transfers and intercompany plant asset transfers. Demonstrate the consolidation procedures for step acquisitions and inter-company investment in preferred stock. ACCH05 - ADVANCED COST AND MANAGEMENT ACCOUNTING The main objectives of this module are to develop student s knowledge and skills further within specialist areas of cost and management accounting. Identify the major differences and similarities between financial and management accounting. ACCH07 - RESEARCH AND ANALYSIS PROJECT After completing this module learners will be able to apply knowledge and skills in a professional manner in determining and implementing strategic decisions within a business using information technology systems; managing processes and resources and overcoming resources constraints.

BA (HONS) Business Studies BA (HONS) Accounting Contact Information Website: www.universitystmarkstjohn.co.uk Tel: +44 (0)1752 710 720 Email: info@universitystmarkstjohn.co.uk