How to export products from Sri Lanka to Norway
Virke The Enterprise Federation of Norway Virke is the major organisation in Norway within the trade and service industry Trade and services Technology Accounting and financial services Education Culture and travel NGOs Most Norwegian imports are dealt with by companies belonging to Virke 11.03.2014 Navn på foredragsholder Navn på foredrag
Virke promotes Good relations between employers and employees Better labour market laws in order to create more jobs Free trade and sustainable growth in the international community Import from developing countries Corporate social responsibility 11.03.2014 Navn på foredragsholder Navn på foredrag
Trade= Economic Growth International trade The essential means of promoting economic growth and welfare Multilateral cooperation creates jobs and stimulates economic growth. Therefore, Virke want the greatest possible reduction in trade barriers 11.03.2014 Navn på foredragsholder Navn på foredrag
Norway is one of the smallest countries in the world, but The 28th largest exporter The 38th largest importer 11.03.2014 Navn på foredragsholder Navn på foredrag
Virke work hard to promote international trade Virke has always been a driver in relation to the Norwegian authorities to achieve reduction of trade barriers. LDCs and low income countries benefit from duty- and quota free market access to Norway This new version of the Norwegian GSP system went into force in 2011 11.03.2014 Navn på foredragsholder Navn på foredrag
Consumption in Norway Opportunities? Consumption in households in Norway 2012: USD 186 bill. Commodities: 51% ( ) Services: 49% ( ) Shares of consumption of commodities/goods: Food, alcoholic beverages, tobacco: USD 33,3bill. (34%) Furniture and household articles: USD 10,3 bill. (11%) Clothing and footwear: USD 9,5 bill. (10%)
Norway's imports of commodities 2012 Value: USD 846 bill
Totalexport from Sri Lanka HS Description 2012 (USD M) 61 Articles of Apparel and clothing accessories, knitted or crocheted 1967,45 62 Articles of Apparel and clothing accessories 1811,54 09 Coffee, tea, mate and spices 1645,64 40 Rubber and articles therof 981,04 71 Natural or cultured pearls, precious or semi precious stones, precious metals 03 Fish and crustaceans, molluscs and other aquatic invertebrates 425,88 204,74 85 Electrical machinery and equipment and parts there 199,06 53 Other vegetable texile fibres; paper yarn and wowen 99,69 fabrics of paper yarn 08 Edible fruites and nuts; peel of citrus fruit 97,29 9
How to find a sale for goodsfrom Sri Lankato the Norwegian market Consentration on consumption goods? Agricultural products? Appointing an agent? Direct deliveries?
The Norwegian market Groceries 4 chains covering almost 100% Norgesgruppen 38,5% marketshare Coop 23,3% marketshare ICA Norge 12,3% marketshare Rema 25,9% marketshare Total market: 24,6 bill. USD
Dominant / main importers Coffee: Friele Joh. Johansson Coop Kjeldsberg Fruit and vegetables: Bama UNIL
Clothing imports by trading area / continent 2,58 billion USD (2012) 1,9 % 1,6 % 0,1 % 0,0 % Asia 29,7 % Europa Nord- og Mellom-Amerika 66,7 % Afrika Sør-Amerika Oseania Source: SSB, Virke 13
Clothes: market share by chain Total marked: 5,23 billion USD (2012) Varner Gruppen 19% Hennes & Mauritz 1) Voice Norge Texcon 43% 12% Lindex KappAhl 2) Sparkjøp 4% b.young 11% 2% 3% 5% 4% 3% Gina Tricot Øvrige Other clothes store chains Faghandel Other retail ellers channels 1% Source: Kvarud Analyse, Virke 14
Chains: Growth 2011-2012 Growth in %, 2011-2012 -12,2 % -3,8 % -5,7 % -6,9 % -8,9 % Volt Fashion PM Retail Carlings VIC Bik Bok Sparkjøp Urban Sport Dressmann Til Henne Gruppen Texcon Zara Norge 3) Zissi Bogerud Tekstil Hennes & Mauritz 1) Brandstad Gina Tricot Cubus Wow -1,0 % 9,0 % 8,2 % 7,4 % 7,2 % 6,9 % 6,3 % 5,4 % 5,2 % 3,9 % 3,3 % 3,2 % 3,2 % 1,8 % 1,6 % 0,0 % Lindex Boys of Europe Match KappAhl 2) Vivikes b. young 15,8 % 15,1 % Source: Kvarud Analyse, Virke -13,0 % -8,0 % -3,0 % 2,0 % 7,0 % 12,0 % 17,0 % 18,9 % 15
Sport equipment USD 1,95 billions excl. vat 16
The Norwegian market The Varner Group Bik Bok Carlings Dressmann Solo Urban Wow Vivikes Volt Voice Norge AS Vic Match Boys The Swedish chains H&M KappAhl Lindex Indiska Sports Gresvig Sparkjøp AS 17
The Norwegian market Furniture: IKEA Bohus SkeidarLiving Group Møbelringen Jysk
Our advise for exporting to Norway Establish business relations with one of the leading companies in your line of trade You can ask for a representative/ a trade agent Or if you are dealing with apparel and/or footwear, you should attend a trade fair Or you can establish your own sales office, but this is not the simplest and cheapest way to penetrate the market Virke will help you! www.virke.no info@virke.no