Creativity in the mix



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MOCHA & CREAM MIX YOUR COLORS Creativity in the mix IGORA MocHa & Cream

IGORA MocHa & Cream With Mocha and Cream there is no limit to creativity. Be inspired by new techniques and colors to create individual looks and stunning new shade combinations. Your creativity is in the mix. Creamy Hazelnut: A blend of rich browns with a gorgeous splash of blond. This look feels sensuous and intriguingly beautiful. Mix it up! Creamy Hazelnut Models previous color Natural Level 7-0 with exiting highlights Formula # Product Shade Developer Mixing Ratio #1 Igora Vario Blond Plus Igora Oxigenta 1:2 Lotion 10 Vol (3%) #2 Igora Royal 10-0 Igora Oxigenta 1:1 Lotion 30 Vol, (9%) #3 Igora Viviance 7-0 Igora Viviance 1:2 #4 Igora Viviance 7-5 Igora Viviance 1:2 #5 Igora Vivance 5-5 Igora Viviance 1:2 IGORA Vario Blond Plus IGORA Royal 10-0 1 1 Section and secure a large horseshoe section from ear to ear above the occipital area. Take random individual slices and alternate formula #1 and formula #2. IGORA Viviance 7-0 IGORA Viviance 7-5 2 2 Continue to work through the crown area, random slices and alternating formulas #1 and #2 to create highlights and formulas # 3 and #4 to create lowlights. IGORA Viviance 5-5 3 3 Color all remaining hair with formula #5. Develop according to recommended product instructions. At the end of the development time, rinse well and shampoo with BC Hairtherapy Color Save Shampoo and follow with BC Hairtherapy Color Save Treatment. Styling products used: OSiS Flatliner, OSiS Magic and OSiS Elastic

White Chocolate and Light Macadamia: Give depth and emotion to blonds with an infusion of mocha browns. The unique mix of colors makes this look commercial yet incredibly trendy. A mix your clients can t resist! Models previous color Natural Level 6-0 with previously pre-lightened mid-lengths and ends Formula # Product Shade Developer Mixing Ratio #1 Igora Vario Blond Plus Igora Oxigenta 1:2 Lotion 20 Vol (6%) #2 Igora Viviance 9.5-4 Igora Viviance 1:2 #3 Igora Viviance 5-5 Igora Viviance 1:2 #4 Igora Viviance 7-65 Igora Viviance 1:2 #5 Igora Viviance 5-68 Igora Viviance 1:2 Light Macadamia 1 1 Take deep zig zag partings starting just behind the ears with one point ending on the occipital bone. Create a second section, parallel to the first section and about 1-2 inches below. IGORA Viviance 7-65 1 2 2 Pre-lighten the re-growth area of the top section with formula #1. Once the desired lightness has been achieved, rinse well and shampoo with BC Hairtherapy Color Save Shampoo and follow with BC Hairtherapy Color Save Conditioner. Apply formula #2 to towel dried, pre-lightened section at the shampoo basin to tone. Remove when the desired tone is achieved. IGORA Viviance 5-5 3 3 To create a deep espresso brown, apply formula #3 to the bottom section. Once the application is complete, cover with foil to avoid color overlap. White Chocolate 4 4 Apply formula #4 to the middle section (the section just below the pre-lightened top). IGORA Vario Blond Plus 5 5 To add texture to the fringe area, color a fine slice with formula #5 placing it in foil. IGORA Viviance 9.5-4 IGORA Viviance 5-68 Develop according to recommended product instructions. At the end of the development time, rinse well and shampoo with BC Hairtherapy Color Save Shampoo and follow with BC Hairtherapy Color Save Treatment. Styling products used: OSiS Grip and OSiS Freeze

Igora VivianceTM A firework of colors! Igora Viviance : the new elite in tone-on-tone coloration is born: vibrant fashion tones rich natural tones radiant intensity superior gray blending up to 70% intensive care effect With Igora Viviance we deliver a true product innovation, allowing you to: express and develop your creativity offer great services in your salon increase your business and attract new clients Enjoy a unique color experience and live our common passion for hair. An experience for all the senses Discover the exciting color worlds of Igora Viviance and let your senses be carried away. 37 luminous, vibrant shades, plus 6 creative mixtones, take your breath away with their longer-lasting intensity and superior gray blending up to 70%. The gentle ammonia-free formula guarantees care during coloring. The Intensive-Care-Complex ensures smooth and shiny hair. Always mix Igora Viviance Cream Color with Igora Viviance. Mixing Ratio: 1:2 1 part Igora Viviance to 2 parts Igora Viviance Developing Lotion Timing: 10-20 minutes without heat 5-15 minutes with heat Igora Viviance vibrant color and irresistible shine.

seven COLOR WORLDS NATURAL shades 1-0 3-0 4-0 5-0 6-0 7-0 8-0 9-0 nature MOONLIT 9-1 9 1 /2-1 1-1 8-4 9 1 /2-4 copper GLOW shine CHOCOLATE golden CHARISMA rays PURPLE 5-7 6-7 7-77 6-77 7-75 4-65 5-68 4-66 4-68 7-65 5-65 6-66 6-68 5-5 7-5 9 1 /2-5 9-55 6-55 4-89 6-89 4-99 6-99 red FLAME 7-87 6-87 4-88 * 5-88 * 6-88 * *Available 2007

BC HAIRTHERAPY HOME MAINTENANCE RETAIL PRODUCTS FOR YOUR CLIENT BC REPAIR RESCUE BC COLOR SAVE BC MOISTURE KICK BC LIGHT VOLUME BC SMOOTH CONTROL DIAGNOSIS: Damaged, pre-lightened, porous hair DIAGNOSIS: Color-treated hair DIAGNOSIS: Dry, naturally coarse hair DIAGNOSIS: Normal to fine hair DIAGNOSIS: Frizzy, unmanageable hair THERAPY: BC Repair Rescue with amino acid and CuraTec proteins to restructure the hair from within RESULT: Healthy, shiny and strong hair THERAPY: BC Color Save with amino acid and Color Stabilizer with UV filter to protect and keep colored hair alive RESULT: Healthy color brilliance THERAPY: BC Moisture with amino acid and Milk-Protein-Complex Balances the moisture in the hair from within RESULT: Healthy, shiny and rehydrated hair THERAPY: BC Light Volume with amino acid and Light-Body-Complex to gently care for hair without overburdening RESULT: Healthy, shiny and lightweight hair THERAPY: BC Smooth Control with amino acid and natural apricot oil to smooth down and protect static, flyaway hair RESULT: Healthy, sleek and shiny hair BC HIGH-TECH FORMULA AMINO-FORMULA with amino acid, a natural hair substance, for in-depth care APHINITY TECHNOLOGY seals and cares for the outer surface of the hair SUBLINE-SPECIFIC TECHNOLOGY for individual hair therapy Damaged Hair Deep penetrating amino acid Individual special ingredient Sealing care agent Healthy Hair

EXFOLIATE AND RESTORE The Schwarzkopf Professional exclusive 2 step restorative in-salon service for optimal shine and strength step 1: exfoliate BC Repair Rescue Enzyme Extract Treatment, the first step to repair weakened and damaged hair structures, resulting in the ultimate strengthening and elasticity restoring effect for healthy, smooth and shiny hair full of long-lasting beauty. Step 1 provides a gentle, exfoliating pre-treatment to remove damaged cuticle fragments from the hair structure to improve smoothness and shine of the hair surface. Benefits: Micro beads exfoliate damaged cuticle fragments on the hair Papaya Extract removes damaged and dead proteins, refines the hair s structure and provides long-lasting results and shine Amino Acid penetrates deeply and repairs the inner hair structure Application: First cleanse the hair with any Bonacure Hairtherapy Shampoo. Then apply 5 to 6 pumps of the Bonacure Repair Rescue Enzyme Extract evenly onto towel-dried hair, massage and then comb through. Allow it to penetrate for 5 to 10 minutes then rinse well. Creates the perfect base for Step 2: Repair Rescue Collagen Therapy ph 3.5 Care level 5 step 2: restore BC Repair Rescue Collagen Therapy, the second step to repair weakened and damaged hair structures, resulting in the ultimate strengthening and elasticity restoring effect for strong, resilient and shiny hair full of long-lasting beauty. Step 2 reinforces the hair structure, restores the natural elasticity and strengthens damaged hair resulting in optimal condition. Benefits: Micro Proteins penetrate and repair deep inside the hair structure Liquid Collagen Complex reinforces the hair structure and restores the hair s natural elasticity Amino Acid penetrates deeply and repairs the inner hair structure CuraTec Protein restructures and strengthens the inner hair structure Creates extra shine Application: First, pre-treat with step 1 then apply 5 to 6 pumps of the Bonacure Repair Rescue Collagen Therapy evenly onto towel-dried hair, massage and then comb through. Allow it to penetrate for 5 to 10 minutes then rinse well. This in-salon restorative service is not recommended to be used daily. The amazing rejuvenating result of our exfoliate and restore service should be maintained at home with the wide variety that the BC Hairtherapy range offers. ph 3.5 Care level 5

THE IGORA SYSTEM: YOUR INGREDIENTS TO CREATE A MOCHA AND CREAM MIX The IGORA range of products covers your entire salons needs including highlighting, coverage of white, corrective and lightening products... IGORA Royal: The world s premium hair color. Igora Royal contains the anti-oxidant Vitamin C, which keeps color results long-lasting and vibrant. Color Energizer provides ultimate shine and strengthens the hair structure during coloring. Only Igora Royal offers 100% gray coverage achieved by 7 series of shades. Less mixing, less time, less effort and more options! IGORA Vario Blond Plus: The high performance lightening powder. The perfect choice for total lightening control from fashionable strands to full-head lightening. IGORA Vario Blond Plus is also available in a cream formula. IGORA Viviance: A firework of colors The ultimate tone-on-tone color. The gentle ammonia-free formula and innovative Pure-Color Technology provide for vibrant color and amazing shine. MOCHA & CREAM MIX YOUR COLORS Together. A passion for hair

Together. A passion for education The Schwarzkopf Professional Education Team brings you leading edge knowledge and expertise you need to stay competitive in today s growing salon industry. Our goal is that every participant has an enjoyable, but above all, educational experience, leading them to a higher standard of hair coloring and hairstyling. NOTES:

educationelevation take your talent higher Schwarzkopf Professional NY Academy 425 Broome Street, New York, NY 10012 560 Broadway, Lower Level, New York, NY 10012 Toll Free: 877-219-1955 / 212-219-0793 www.schwarzkopfacademy.com 2006 Schwarzkopf Professional, Inc. Culver City, California 90230 Technical Hotline: 1.800.707.9997 www.schwarzkopfusa.com 10358