Value & Growth: Merchandising 2.0 Corporate Presentation Berlin, May 2015
VALUE & GROWTH: WE SCALE BUSINESSES 02 THE GLOBAL NO 1 FOR DIGITAL MERCHANDISE: The incubator which leads each of its investments to success The internet company which bridges the gulf between stars and their fans Majority stakes in solid value assets Majority stakes in formidable growth assets Engineering of combined business cases Handson approach
SCALABLE 3D, STARS & MORE DELIVER A TERRIFIC EQUITY STORY 03
KEY SUCCESS FACTORS 04 SMALL INVESTMENTS REASONABLY SAFE RETURNS 1 2 3 4 5 Large growing markets Scalable products/services Little or no competition Early stage investments Solid lead indicators
LARGE GROWING MARKET: 1. DIGITAL MERCHANDISE 05 Global Sports Merchandising Market Development (CGEY: Changing the Game: The Outlook for the global sports market to 2015) $ 20500,0 $ 20000,0 $ 19500,0 $ 19000,0 $ 18500,0 $ 18000,0 The Entertainment and Sports Industries gain global fan bases. While the commercial dynamics of sport and entertainment have always overlapped, the two are now closer than ever before. $ 17500,0 $ 17000,0 $ 16500,0 $ 16000,0 US $ (Millions) US $ (Millions) US $ (Millions) US $ (Millions) US $ (Millions) 2011 2012 2013 2014 2015 Sports clubs are seeing a rising proportion of their merchandise transactions migrating towards the Internet.
2. SCALABLE PRODUCTS / SERVICES 06 DIGITAL PRODUCTS, DIGITAL SALES CHANNELS, DIGITAL PRODUCTION TECHNOLOGIES Employment of cutting edge technologies for product & service development Distribution via ecommerce, mcommerce, fanshops, franchise & licensing
3. LITTLE OR NO COMPETITION 07 While conventional sports and entertainment merchandising constitute mature developed markets, the digital market is widely unexplored: Social networking continues to create new opportunities and challenges for traditional broadcasters and also for sportspeople who appear increasingly prone to overstepping the boundaries of what they should say on sites such as Twitter. (CGEY: Changing the Game: The Outlook for the global sports market to 2015) Yet: Within the entertainment and sport industries there still is a profound lack of expertise how to employ social media as effective sales channels.
4. EARLY STAGE INVESTMENT 08 1.50M SEED MONEY 3.25M EARLY STAGE MONEY ALL MILESTONES REACHED MXM YOYO STARAMBA UNIVERSAL MARVEL ENTERPRISES MOTOWN DFL LINKIN PARK DIGITISATION OF ANALOGUE BUSINESS CASES Foundation WALT DISNEY LIVENATION ANSCHÜTZ GROUP STARAMBA: exclusive partner of Barça, Real Madrid, Chelsea, Torino, Marvel Enterprises, UNIVERSAL and more to come Michael Jackson comes back to life with STARAMBA Exclusive Partnerships with leading global labels B2C pilot clients acquired MXM acquires B2B clients as new customers: Volkswagen, Audi, BMW, Wincor Nixdorf, Bosch Siemens Hausgeräte Proof of concept achieved STARAMBA posseses self developed cutting edge proprietary scanning IP STARAMBA: Flagstore opening in Berlin Very successful LINKIN PARK tour through US, Canada and Europe Term Sheets for new very interesting asset already signed STARAMBA to set up first 3D DIGITAL CONTENT Enterprise MXM develops App for Lady Gaga yoyo to combine global soccer fan base with soccer management game to enter Asian market 2011 2013: COMPLETED 2013 2014: COMPLETED AMBITIOUS NEW GOALS
5. SOLID LEAD INDICATORS 09 2morrow yoyo AG MXM AG Staramba GmbH 2day
BUSINESS STRUCTURE 10 GROUP LEVEL ENTERPRISE LEVEL Social Commerce Group SE ISIN: DE000A1K03W5 1,420,000 shares Market Capitalisation: 14,00 m ~43,07% 54,55% ~ 58,41 % STARAMBA GmbH, Personalized Merchandising Berlin MXM Mixed Reality Marketing AG Augmented reality software Magdeburg yoyo smart social web solutions AG ecommerce, games & apps Hamburg
OUTLOOK 11 8.000.000,00 Umsätze 2015 2016 2017 Staramba 3.480.800 4.971.400 6.842.000 yoyo 279.900 5.835.600 7.614.000 MXM 1.745.500 4.399.500 8.389.000 6.000.000,00 4000.000,00 2.000.000,00 Staramba yoyo MXM 5000.000 4.000.000 3.000.000 EBITDA 2015 2016 2017 Staramba 1.275.500 2.093.100 3.241.900 yoyo 846.350 3.601.890 4.239.900 MXM 416.300 2.126.300 5.032,100 2.000.000 1.000.000 0 1.000.000 Staramba yoyo MXM
PEOPLE 12 PROF. DR. KLEMENS SKIBICKI CHRISTIAN DAUDERT JULIAN VON HASSELL MARTHE WOLBRING SEBASTIAN WOLTERS Chairman of the Board of Directors, Cologne Business School, member of the Advisory Board of the Federal Minister of Economy & Energy on Digital Business and Entrepreneurship Founder, venture partner, early & later stage financier, Berlin, professional fund manager, majority owner of a family office for sports professionals (> 30 m Euro under management) Managing Director, serial entrepreneur, venture capital & private equity professional for >10 years with strong international background, Hamburg Member of the Board, Berlin CEO social VIP GmbH, social media expert CEO STARAMBA, very experienced and qualified analyst, developer and networker within the global 3D, gaming & venture scene
HIGHLIGHTS SUMMARIZED 13 Social Commerce Group SE (SCGSE.com) is an innovative, techdriven incubator which introduces digital technology to traditional markets such as merchandise. We invest in early stage companies which are close to breakeven, possess a proven business model and excellent staff. Our business model allows for huge returns within comparatively short spans of time and presents few risks by comparison to benchmarks within our markets.
DISCLAIMER 14 This document constitutes neither an offer nor an invitation to purchase any shares, nor does this document or anything in it contain any basis for a contract or an obligation of any kind whatsoever. Social Commerce Group SE Walter Benjamin Platz 3 10629 Berlin www.scgse.com info@scgse.com +49 30 346 469 845